All language subtitles for Sex.Sells.S03E02.1080p.WEB.h264-COALESCENCE[EZTVx.to]_track3_eng

- This series contains
themes and images

of a sexual nature.

Fuse does not endorse
the products or services

featured in this episode,

but I do, so use 'em
at your own risk,

if you're into that kinda thing.

Do you have a budget in mind?

That looks like a nice suit.

(people laughing)

- Yeah, so there's
no money left.

(people laughing)
It's all spent on the suit.

- Well, I'll be leaving.

I'm Weezy.

Join me as we go coast to coast

in search of the baddest bosses
behind the business of sex.

(upbeat dance music)

Dive in with me

as we explore sexual
wellness and positivity.

From the boardroom,

to the bedroom.

Don't look at, Mom.

(tassels smacking)

So, enjoy the ride,
because sex sells.

Here on "Sex Sells," we
don't just talk about sex.

Apparently we have it,

and that's why I'm about to
put my money where my mouth is,

live the American dream, and
become a legal sex worker.

Sorry, Mom.

(blues music)

I'm in Reno, Nevada
right now, y'all,

on my way to the world
famous Mustang Ranch,

where there's some cowgirls,
and they are doing some riding.

It was only in 1971 that Nevada

got its first officially
licensed brothel,

and here it is, Mustang Ranch.

Created by an Italian immigrant
that loved to indulge,

Joe Conforte made sure
it was the biggest

and the most famous.

Today, this all female
management puts its women first.

Health, safety, and community
spirit lead the way.

Even the wings are great.

(groovy music)

I'm gonna talk to
the Madam Tara there,

who's gonna teach me
all about what it's like

to be a legal sex worker.

Hi.

- Hi, welcome to
the Mustang Ranch.

- [Weezy] Nice to
meet you, Madam Tara.

- Nice to meet you.
- Thank you for having me.

- Thank you for choosing us.

- I am so excited
to be here, and-

- We're excited, too.

- You know, just to get
like my legal hoe license.

- Oh, so we don't
say the word hoe.

So, we are working
ladies or courtesans.

- [Weezy] Courtesans.

- This is a professional
environment.

- Courtesan is a word
I haven't heard before.

- Courtesan means lady of
the night, a working lady.

- Oh, I wanna be
lady of the week.

I'm trying to make
some good money.

(both laugh)

I don't say hooker, or
prostitute in my vocabulary.

I normally say sex worker.
- And sex worker.

- So what do the ladies prefer
when it comes to a client?

Because I'm sure
there's been a guy like,

I'm in a whorehouse, or
something weird like-

- Oh yeah, they'll stop
them dead in their tracks

if they say that.

They educate them, and just,

this is the professional
environment.

It's not like out
on the streets.

And they do it in a nice
way, it's a nice manner.

And if a customer is
belligerent, or drunk,

and becomes that asshole,

and then that's when security
will step in and say,

hey, take a deep breath.

- Yeah.
- Or I'll step in.

- You do?
- Oh yeah, oh yeah.

I'll put a customer in
their place any time of day.

- I have to be honest, my
first thoughts walking in,

you still have this bias of
like, it's gonna be dirty,

and smell like cigarettes.

- It's gonna be nasty,
and sex in every corner,

and chaos around, and
everybody is shocked

the minute those doors
open and they walk through,

and it's like, this is
not what we expected.

Everybody says that.

- So, do people come
in just to hang out?

- All the time.

We get people out
here for tours.

We had a tour bus out here
last month of 90 people

from a community center in Reno.

- Do you ever have a
moment where you're like,

I'm filing taxes for this shit?

- No.

- Really?
- Mm-mm.

- Happens to me all the time.
- Does it?

- Sometimes I get booked
for a gig and I'm like wow,

I'm talking about
sucking dick today?

This is kinda nuts.

(both laugh)

- So we're gonna get ready
and do some paperwork,

'cause we've gotta
get you to the doctor,

and get your work card,

and getting everything
going for you.

- [Weezy] Okay.

- This is your application,

and so it goes through
a lot of questions.

So, any misdemeanors,
any theft, embezzlement.

- Wait.

- So these are major questions.

If any of these are yeses,

then you will not
get a work card.

- What's a controlled
substance, is that weed?

- That's drugs,
any kind of drugs.

(both laugh)

(music twangs)

- What is really cool to me

is that after we
fill this paperwork,

we get to walk across the
street to go to the doctor?

- Yep, our medical practice is
on property five days a week.

And then you'll be cleared,

and then we're gonna go to
the sheriff's department,

and get your work card.

And that's your temporary card
that it lets you work here

at the Mustang Ranch, legally.

It's a sheriff's card.
- Oh.

It's like a
courtesan green card.

- Yes.
- How long does it last?

- For one year, so you have
to renew it every year.

- Why do they make you renew it?

To make sure you like,
haven't committed a crime?

- Yep, and then we're
gonna do some DC training.

- What's that?
- Which is dick training.

And so, you've gotta
do DCs on everybody.

- Nobody told me that.

This is so exciting.

(Tara laughs)

- Yeah?

- Let's do it.
- All right, let's go.

- The oldest profession.

Do you know what that is?

- Probably a sex worker.

- Woo, we like Allison.

Do you know what a brothel is?

- Isn't that somewhere you
go pay like, by the hour or?

- [Weezy] Yeah.

- What?
- A brothel.

- No, I have not heard of that.

- Yes, like in
"Game of Thrones?"

- Okay!

How much do you
think, on average,

these women are making for one
client, for an hour of sex?

- Probably more than
I make in a year.

- Nice to meet you.
- Nice to meet you.

(pleasant music)

Good news is you're all clear.

- Yay!

All right, gotta
high five to that.

(engine rumbling)

- So, we are going to Storey
County Sheriff's Department,

here in Lockwood, so you
can get your work permit.

- Cool!

They say restaurant owners

should always have
been a waiter first,

and you said you've
been a working girl.

- Mm-hmm.

- Does that add to
being a great madam?

- It does, because
you've gotta be able

to understand what these
ladies are going through,

and doing, and experiencing,

and you've gotta be able
to walk in their shoes.

If you're gonna
manage a situation,

I truly believe you should
have been in that situation,

or part of that job.

- Agree.

Also curious, I wanna
talk about some numbers

in terms of like,
what's a range?

If someone's coming to visit-

- Can't say.

- Really?

- 'Cause it's not just
about a blow job and sex.

You might wanna spend
some quality time,

you might wanna spend
an hour, a half hour.

It depends on the
activity you wanna do.

We built up clienteles
over the years,

because they know it's important
to have that human touch.

They know that
it's safe out here,

and the ladies too, though.

You can't just have say, okay,

well it's gonna be $1,000.

It's $1,000 for what?

You just, it's a conversation
that needs to be had

with that particular girl that
you're gonna go back with.

- What's the most you've seen
a girl make over the 30 years,

whether it be annually,
like what's just,

or even someone that
sticks out in your brain?

- Ay-yay-yay.

Um, she was probably
one of our top bookers,

and she could probably
clear $50,000 a month, easy.

Easy.

- What's the average
time that a girl's like,

spending at the
ranch, just to work?

- Everybody's different.

I got some girls
that do two weeks.

I've got some girls
that will do a month

that live out of country.

- What are some of
the rules at Mustang?

- One of our main policies
is if you see the doctor,

you do have to stay on property,

because you're medically clear.

We do have a house driver, Sho,

who is there five days a week,

and if you need to go
to Walmart, Target,

go get your nails done,
whatever it is, he'll take you,

'cause now we know you're
still medically clear.

If you drive yourself,

all I ask is that you see the
doctor again in the morning,

because now I don't know if
you went to go see a customer,

a girlfriend, or a boyfriend,

and now that whole
test is compromised.

Does that kind of make sense?

- Absolutely.

- And to me, that-
- That's real safe.

- It's really important,

because I'm telling
these customers,

you have a medical clearance,
and I know that you are clean.

- Now, I'm sure there's a world

where somebody's like,
basically a brothel is a pimp.

- They don't understand
the aspect of us going

and having to fight, and
deal with these politicians,

and all the laws to keep
people, these ladies safe, too.

We've got 24 hour security,

have housekeeping 24 hours
a day, we have seven chefs.

We've always got somebody
available for the ladies,

even when I go home.

It's a huge
sisterhood out there.

They do little knitting classes,
or they have a book club,

or all kinds of stuff.

- The working girls knit?

- Yes they do.

(Tara laughs)

- Hot girls knitting, that
feels like a porn category.

- That's a good idea.
- Right?

- Yeah.
(both laugh)

(country music)

(upbeat music)

(traffic rumbling)

(gentle country music)

Woo, we made it.

We made it.

You have your paperwork,
and your identification?

- I do.

- And your money order?

Let me get the door for you.

- No, you're giving me a job.

(Tara laughs)

- Hi, how's it going?
- Hi.

- I'm nervous.

- [Deputy] Come on in.

- [Weezy] Hi, it doesn't feel
like jail, but I'm Weezy.

- [Deputy] Nice to meet
you, I'm Deputy Moss.

Did you get your
application all filled out?

- I did.
- Got your ID?

- Did you want my skills
on the application?

- No, we don't do that.
(Tara chuckles)

All right, give me a few minutes

to get everything and
put it in, all right?

- Okay, thank you.
- Thank you.

- So, how much does it cost
for me to get my license today?

- $64, and we do
background checks.

That's usually $100.

Everybody that works on
property needs a work card,

including the owner, to make
sure that our facility is safe.

So, I'm not some ex-felon,

or been trafficked, and
I'm trying to get you

to come work for me.

So, these are background
checks also to be

so we're safe for you.

- [Weezy] Okay.

- So there's your ID back.
- Thank you.

- [Deputy] And then inside
is your temporary work card.

- Thanks so much.
- All right, good luck.

- It doesn't say hoe
license, you're right.

(Tara laughs)

Now, you come and see me,
I'm gonna be one of the best.

- Oh, lord.

No, you can't do that.

- Oh, sorry, sorry!
- That's solicitation.

- All right, don't
ding me for that point.

Not gonna lie, I didn't know
I solicited sex just now.

He was cute!

I wanted to just say,
come see me for anything.

Now that I'm swab certified,
this bitch is legal.

(upbeat music)

Hi, ladies.
- Hi, Weezy.

Come on in.

We want you to have
a seat right here.

- Not a seat on this?

- Not yet.
- Not yet.

- And that's Miss Ember.

- Okay.

- She's gonna help
with the training.

- I am gonna sit on it?
- This is Weezy.

No, I'm joking,
we don't do that.

We wait for the
real mamma-jamma.

- Oh, this is a very
good one, though.

- It is, yes.
- It is.

- How much do these cost?

- [Ember] Like two, $300?

- Whoa.
- Yeah.

- So first of all, we
have our welcome bag here.

Every new girl
gets one of these.

- And do most girls use
lube with every client?

- Yeah, absolutely, because
you're using condoms and stuff.

- Oh, that's right, okay.
- Yeah.

So, let's back up
into her DC training.

- Before you guys book anything,
you always check the penis.

Any sores, anything that
might look like an STD.

So, every DC starts with
you putting on gloves.

- Okay.

- [Tara] Even if you're
checking a female,

if a female customer
comes in, or a couple,

you're gonna have her lay
back on the couch as well.

- And the girl, I'm sure
the girls find a way

to make it like, sexy, right?

- 100%, how to be
like, lay back my dear,

and it's about
that body language,

and making you feel that
human touch to calm you down,

'cause your heart's
racing, and you know?

- That must be your words of
the day always, human touch.

- Aw, I love the human touch.

- So then, you're
gonna check underneath-

- The gooch.
- Towards the taint, yep.

You're gonna check the scrotum.

You're gonna always check
around the bottom of the head.

And then the last part,

you're gonna take
your baby wipe,

and you're gonna
hook two fingers,

and you're gonna
press up, and forward.

And then you're gonna
very gently open the tip.

And you're gonna make-
- Are you looking for pus?

- You're looking for any
discolored, or cloudy liquid.

- [Weezy] Oh my god,
I have that dildo!

- Do you?
- You do?

- Yes!
- That's my favorite dildo.

- It's a suction cup dildo,

and I put all my necklaces
on it in my house.

(both laughing)
- I love that.

- That's wonderful.
(all laughing)

- So again, when she
was doing the DC,

she could see that
he is an extra large.

So, condom sizing
is very important,

because in your
your welcome bag,

you have all sorts of
different sizes of condoms.

- Okay.

Of course, because
I noticed sometimes

when a condom's too big,
generally it can get stuck.

- Yep, or comes out.

- Oh, I've had that happen.
(Ember laughs)

- So, we also teach, while
you're having sex with somebody,

you always want to grab,

go down like you're
playing with yourself-

- To check that it's
all the way down.

- And you're rubbing your
fingers to make sure,

and then if you wanna
change positions,

you're gonna clamp down,
and then change positions.

That way, it doesn't
fall off inside you too.

- Right.

- So, putting a
condom with your mouth

usually happens when a guy's
had a little too much to drink,

and he's just not, you know,

he can't quite get there
without help, you know?

- Oh, this is only when you're
trying to get them hard?

- Yes.

- And or if they ask
for a blow job and sex.

This is how you're gonna
start your blow job.

- Okay.

- Yeah, um, so, you
normally, you know,

you would start
with like a hand job

to try and get 'em
hard for the condom.

Can't always do that.

So, when you want to put a
condom on with your mouth,

the best way to start
is you're gonna grip,

kind of like a cock ring?

- Okay.
- With your fingers.

And you're gonna try
and get this part-

Oh, wait.

So I don't put it
in my mouth first?

- Some girls do, and they'll
hold the ridge of it.

- I might be advanced, Ember.

Give me another one.

- [Tara] Let's see, let's
see, come on, Weezy.

- Let me see.

- Well, you said you only
did it once, so you know.

- But I can, I'm innately,

it's all "hoe"-reditary,
it's in my blood.

- Oh, "hoe"-reditary, okay.

(all laughing)

- [Tara] She's a pro already.

- She's got this.

- Oh god, I hope to
not embarrass myself.

(all laughing)

- [Tara] Never!

- Okay, let me think.

So, wait.

- [Tara] Gotta make sure
it's the right side in.

- So that's right,
so it would go here.

- [Tara] Wait, is that
the right side in?

- Nope.
- The tip's out, right?

- Nope.
- No.

- Other way.
- So.

- You gotta make sure that
tip, so it rolls down.

- Tara just wants to make sure.

We get it.
- You're busted.

(both laughing)

There you go, yep.

Never let your lips
touch, perfect.

And you roll-

- Ain't no way we're
gonna keep this, right?

(both laughing)

- You did it!
- You did it.

- I did, oh shit!

- [Tara] Oh, doesn't look
like it went all the way down.

- Chad's got a big dick.

- Yes, he does.

- Okay.
- There you go.

- There you go.
- All right.

Now, are there any other like,

health or safety things
you're doing after this?

In making sure that
nothing happens,

whether it be, what about
kissing, spits, like what?

- So that's all part of
the negotiation process

with that customer on what
you, he expects in that party.

If he says he wants a GFE, which
is a girlfriend experience,

that usually means he
wants something intimate,

as far as kissing, and
he wants the blowjob,

and the sex, and the foreplay.

- And, at the bar,

how much can we talk
about sex with a customer?

- Very little.

So that's just like
a bar downtown Reno,

or downtown LA.

So that's why when we
come through the bar,

you come through the green door,

and now you're on
the brothel side,

where you can actually
go to a negotiation room

and talk about sex, legally.

You can talk about
money, legally.

- Now, so you're telling me
it could be illegal for me

to start talking about
sex just in a bar?

- This bar?
- Yeah.

- Yes, sex for sale, yes.
- Even on your property?

- Yes, you have to
do it in the brothel,

in our negotiation room.

- I understand,
so that's why you-

- That's why we have that
door, that's a firewall,

and that connects
our two businesses

from the Wild Horse Saloon
to the Mustang Ranch Brothel.

- Interesting!

I think I'm ready
to sit on one now.

- All right.

- Oh Lord.

- Maybe I'll share.

Maybe with Ember.

(all laughing)

(pleasant music)

(upbeat music)

No.

(sensual music)

Thank god you're here.
- Hi, hi!

I came to check on you,
and see how you're doing.

- [Weezy] I don't
know what to wear!

- [Dace] What are our
outfit choices, these?

- It's either my pegging outfit.

(both laugh)

- That's a little coming
on a little strong,

for some people.

- You know.

- It's not so much
about the outfit,

it's more about you, so
don't stress the outfit.

- Okay.

- I kind of have the
girl next door vibe,

and I just play off of that.

- I feel like I don't
have a girl next door look

'cause of the tattoos.

- That's okay.

- So I can't wear this.

Is this too much?
- You can wear that.

You can slap on
heels, and wear that,

and I do every Saturday night.

- Why, is Saturday night the
night to be like, sluttier?

- Yes.

(both laugh)

- Curious though, if I
was wearing something

that was super revealing,

what kind of party is
a guy gonna ask me for?

Like, is it all the same,
like what should I expect?

- You're gonna get a lot of
the straight vanilla guys

that are gonna ask
for a half and half,

which is just some oral
sex, and some regular sex.

- Okay.

- Yeah, and if you're
dressed like me,

a majority of the time,

you're gonna get gentleman
that wanna take you on dates,

and they may not have a super
sexual relationship with you,

but they want more
companionship, and so.

- Well, the clothes
you left me in here

scream half and half.

I wanna work less.

Is there any tips before
I get out on the floor?

- Do not go and
talk to a customer

that another lady is talking to,

and when you approach
someone that no one is with,

ask them if they have
an appointment first.

- Okay, so you and Madam Tara

are about to teach me how
to negotiate with a client.

- Yes.

- Okay, I just wanna shadow.

I'm gonna get nervous, but.

- Okay, let's do it.

All right, ladies first.

(both laugh)

- Thank you ladies
for talking to me,

especially about your
personal experiences,

like I'm really excited.

So, you showed me
the ropes today.

When you're negotiating, do
you say what's your budget,

or do you say your
price, or a price?

- No, I say are you gonna
pay in cash or card?

I don't talk about
what you might spend,

or what you could spend.

We're gonna talk about how
you're spending your money.

- [Weezy] Hm, okay.

- But some guys who come in
here be like, let's go talk,

and this is my budget.

Mm-hmm, they'll pitch that too.

- Like they're
already set in stone,

they know what they want.

- Correct.

- Sometimes we don't even
have to like, go up to them.

They'll come up
to us and be like,

can I take you back
there and talk?

- Yeah.
- Damn.

All right, let's go
practice, I'm ready.

- Yep.
(all laughing)

- If blowjob is your specialty,

what would be your
rate per customer?

A hot one.

- Ooh, a hot one?
- Uh-huh.

- $500 per blowjob.

- Okay, and how long?

What would be your time limit

on how long you'd
be willing to do it?

- A minute.

(both laugh)

- Hi.
- Hi.

- I'm Jasmine.
- Nice to meet you, Jasmine.

- Nice to meet you, too.
- I'm Rick.

- [Weezy] Hi, Rick.

- Sit here?

- Rick, I'm a virgin at this.

- Fantastic.

- So that's why there's so
many other ladies in the room.

We won't be having
sex with them.

- Well.

- But, they are gonna
help me a little bit,

figure out what we're
gonna do tonight together.

- Excellent.

- Okay, so I really want you
to have a look at this menu.

I can tell you some
of my specialties,

but I just wanna know if
anything catches your eye.

- Well, it was you
that caught my eye.

Instead of the menu,

why don't you tell me
about your specialties?

- I mean, I feel like I give
a really, really good blowjob,

but at the same time,
I want you to tell me

what your favorite
things are to do in bed,

or maybe a fantasy that you have

that you've never tried out?

- I gotta admit, the idea
of a fantastic blowjob

is very appealing.

- Oh, thank god, it's
so much less pressure.

(Tara laughs)

Thought you were
gonna say pegging.

(all laughing)

We gotta do a rapid
fire, down the line,

favorite thing on
the menu, you go.

- Oh damn, put me on the spot.

Um, I like the salmon.

Salmon-
- Not that-

(all laughing)

- That was really cute,
that was really cute.

- Food!

(all laughing)

Maybe I'm hungry.

- I was like, is this
another word for pussy?

All right, favorite
thing on the sex menu!

- Sex menu?

Oh, go that way first.

- I just wanna say two
girl, the two girl parties.

- Two girl party?

- So far it's my favorite.

- You're doing great.
- Okay.

- What you need to discuss
is your boundaries,

so ask him his, and
state yours very clearly.

- Cool.

So, do you have any hard
limits, or boundaries?

- Not that I know of, I'll let
you know if they come about.

- I would say my boundaries
might be super heavy spanking,

or slapping in the face.

Other than that, I think I
can handle everything else.

- I think we'll be just fine.

- You look kinda normal,
but we don't know yet.

- Absolutely.

(Weezy giggles)

- Do you have a budget in mind?

Is that okay to say?

- That's perfect.
- Yeah.

- I do.
- I know.

- And I think-

- That looks like a nice suit.

(both laugh)

- Yeah, so there's
no money left.

It's all spent on the suit.
(all laughing)

- Well, I'll be leaving.

(upbeat music)

How do you know when a guy,
or a woman that's coming in,

has a lot of money?

- You can tell, usually,
by their watches,

by their key fobs, by
the way they're dressed.

- By the key fobs.
- Absolutely.

- Let's talk a little
bit about tips.

Do you expect tips,
how does that work?

- I mean, sometimes they do.

Like you know, just being
generous, and being sweet.

- You know, my thing is,
it's good to put the tip in.

(Weezy laughs)

- I like that one.

(all laughing)

I guess it's time for
us to talk about money,

and you guys can't hear this
part, so I need you to go.

Million dollars,
you were saying?

(both laugh)

(upbeat music)

(blues music)

So, I'm booking with Rick.

Big dick Rick.

- Oh, heck yes.
- More for me.

- I have a time card
ready for you already.

- Perfect.

- And you put your amount.

This is your call out time.

And so you're gonna let him
know an hour in the Asian suite,

so in an hour we'll call you
and say it's time to rebook.

Make sure you answer us.
- Okay.

- That doesn't mean

if you're in the midst
of stuff, to stop.

That just means hey,
it's been about an hour

so you can either rebook him,

or you can start
wrapping up your party.

- Understood.

(pleasant music)

I wanna talk a little
bit about pleasure,

because you know, you're
offering a service,

but at the same time,
I feel like you can

get something out of it, too.

- When I get my parties,
I let them know like,

I need to have fun too.

If I'm not gonna have fun,
then now this is just work.

- I like that.
- Yeah.

- Give the man a job.
- Hello.

(all laughing)

- I like to be worshiped.

- Really, like foot
worship, body worship, what?

- The whole thing.
- Mm.

- He wanted a party
just for feet,

and he asked to see my toes,

and then he just wanted to
kiss my feet, suck on them,

and I liked it,

and I had never had anyone
do that, so it was cool.

- I like the couples
that come in.

I had a party where I
had actually two couples,

and we all worked together.

- That's fun.

(tense music)

- All right.

- Wow!

- This is your suite.

- This is comfortable.

Do you guys have Netflix?

(Tara laughs)

- Thank you.
- We got porn.

(pleasant music)

- Tell me some things that
are basic customer service,

I mean, 'cause when I
was training with Tara,

she was like, make sure
you do the human touch,

make sure you say their name.

What's another tip to make sure

that you set apart yourself
from maybe another girl here?

If you can give 'em away.

- I would say eye contact.
- Eye contact, yeah.

- [Courtesan] Eye contact
is the biggest thing.

- If you constantly just
are looking into their eyes,

and making it seem like you're
so interested in just them,

and you wanna be with them.

- Yeah, 'cause I mean,

unfortunately, a
lot of people think

that the brothel
is just for sex.

And these guys come here

for more of an
emotional connection.

- God, everybody
keeps telling me this.

- They can see that.

- A lot of men come
here just to have that,

just that healing touch.

A woman's touch.

- Yeah, I was telling Weezy,

we don't sleep with
everyone that we see.

- [Courtesan] That's true.

- We might see 10
people a day, and you-

- That is the biggest
thing I've learned.

Every single person
that works here,

down to Tara, down to,

like everyone talks
about that human touch.

- Mm-hmm.
- It's true.

- Thank you ladies so
much, because I feel like,

you know, a lot of
people may have had

preconceived notions
while watching this.

Now we realize, you know,
we are kinda all the same.

Seems like a regular job to me.

(soothing music)