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- [Rusty] Our dearly beloved vinyl records
5
00:00:20,840 --> 00:00:23,000
have been stimulating
listeners and collectors
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00:00:23,050 --> 00:00:24,650
since the 1800s.
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Last year in the United States alone,
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00:00:26,580 --> 00:00:30,490
vinyl sales were over 1000%
higher than a decade prior.
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00:00:30,540 --> 00:00:33,750
How did this sexy little
piece of plastic come to be,
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00:00:33,800 --> 00:00:36,220
and how has it evolved over the ages?
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Sit back and relax.
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00:00:38,240 --> 00:00:40,176
We're about to take you for a spin.
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00:00:40,226 --> 00:00:43,393
(upbeat groovy music)
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00:00:59,730 --> 00:01:02,850
- When vinyl was the only
format, the record came out
15
00:01:02,900 --> 00:01:05,040
and it sounded like what it sounded like.
16
00:01:05,090 --> 00:01:06,063
- Vinyl was the thing
that we sell the most
17
00:01:06,113 --> 00:01:08,750
of and that's how we
stay in business and...
18
00:01:08,800 --> 00:01:10,260
- What I would say a vinyl is you get
19
00:01:10,310 --> 00:01:12,350
this great moment in time that the artist
20
00:01:12,400 --> 00:01:13,510
wanted to present to you.
21
00:01:13,560 --> 00:01:15,170
- [Pete] I think that people enjoy vinyl
22
00:01:15,220 --> 00:01:19,000
because they enjoy a tangible product.
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00:01:19,050 --> 00:01:20,600
- Some kids grew up in a vinyl home.
24
00:01:20,650 --> 00:01:22,330
And so they got a turntable
25
00:01:22,380 --> 00:01:24,260
and they're stealing
their parents' records.
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00:01:24,310 --> 00:01:27,870
There's other kids that had no
connection to it whatsoever.
27
00:01:27,920 --> 00:01:30,769
And so to them, it's a brand new thing.
28
00:01:30,819 --> 00:01:32,920
It's like a new technology.
29
00:01:32,970 --> 00:01:35,270
- All ages, any age,
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00:01:35,320 --> 00:01:37,880
loves the feeling of
coming to a record store,
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00:01:37,930 --> 00:01:39,260
browsing through the records.
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00:01:39,310 --> 00:01:41,336
- 'Cause it's not just side A and side B.
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00:01:41,386 --> 00:01:44,960
It's the sequence of the song.
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00:01:45,010 --> 00:01:46,820
- Like to be able to pick up a record.
35
00:01:46,870 --> 00:01:48,557
- Dudes come in with
gray hair and they go,
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00:01:48,607 --> 00:01:50,810
"You're playing that on vinyl?
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00:01:50,860 --> 00:01:51,870
I used to have that record."
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00:01:51,920 --> 00:01:52,990
People who like to tell you
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00:01:53,040 --> 00:01:54,639
that they used to have that record.
40
00:01:54,689 --> 00:01:57,359
- Remember having a single by
this fella called Hawkwind.
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00:01:57,409 --> 00:01:58,613
Something called Silver Machine.
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00:01:58,663 --> 00:02:01,035
I thought, what a strange
name for the bloke.
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00:02:01,085 --> 00:02:04,200
- Boom, you drop down the records.
44
00:02:04,250 --> 00:02:06,390
You just won. (laughs)
45
00:02:06,440 --> 00:02:09,050
- Genesis Seconds Out,
and I was off school.
46
00:02:09,100 --> 00:02:11,440
I thought, well I'll borrow
that and give it a listen.
47
00:02:11,490 --> 00:02:12,750
And it was super ready.
48
00:02:12,800 --> 00:02:14,930
I put the wrong side, I
didn't put side one up
49
00:02:14,980 --> 00:02:16,940
put side three on, which
is the whole, the Soviet
50
00:02:16,990 --> 00:02:18,787
that was the solely,
the second of Genesis.
51
00:02:18,837 --> 00:02:20,108
I don't know, my God. (laughs)
52
00:02:20,158 --> 00:02:23,890
- Anyone would just love to
come into a record store.
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00:02:23,940 --> 00:02:25,700
- [Dave] The appeal of it is the records
54
00:02:25,750 --> 00:02:28,240
that they're actually, it's a good size.
55
00:02:28,290 --> 00:02:30,240
It's like it fits in your hands.
56
00:02:30,290 --> 00:02:31,580
- [Sharone] Something special about it.
57
00:02:31,630 --> 00:02:36,110
- If Spotify goes away, if
there's the big electronic blip
58
00:02:36,160 --> 00:02:38,090
and all your MP3s get burned out
59
00:02:38,140 --> 00:02:39,700
or how many people have lost hard drives
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00:02:39,750 --> 00:02:41,770
of all their MP3s over the years?
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00:02:41,820 --> 00:02:44,160
A record is something
that sits around forever.
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00:02:44,210 --> 00:02:45,960
- Everything you watch on television,
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00:02:46,010 --> 00:02:47,250
there's always a record player.
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00:02:47,300 --> 00:02:49,110
- Like when vinyl was
coming back, I could tell
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00:02:49,160 --> 00:02:51,440
because all of a sudden you would see it
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00:02:51,490 --> 00:02:53,820
in TV shows and in commercials.
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00:02:53,870 --> 00:02:56,810
- I swear every show, every
movie now that's been made
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00:02:56,860 --> 00:02:58,930
in the last five, six years.
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00:02:58,980 --> 00:03:00,020
- Hey, it's cool.
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00:03:00,070 --> 00:03:02,100
They're listening to records.
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00:03:02,150 --> 00:03:03,350
- [Rusty] Emile Berliner launched
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00:03:03,400 --> 00:03:06,740
the first 78 gramophone record in 1889.
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00:03:06,790 --> 00:03:08,640
The first vinyl discs were made
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00:03:08,690 --> 00:03:11,110
for playback a 33 1/3 RPM
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00:03:11,160 --> 00:03:15,020
and pressed on to 12 inch
diameter, flexible plastic desks.
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00:03:15,070 --> 00:03:17,120
These however were commercial flop
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00:03:17,170 --> 00:03:19,620
due to consumer hesitance
during the great depression.
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00:03:19,670 --> 00:03:21,970
However, in 1939
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00:03:22,020 --> 00:03:25,680
Columbia Records expanded the
realms of vinyl technology.
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00:03:25,730 --> 00:03:29,710
And in 1948, Columbia
introduced a 12 inch long play
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00:03:29,760 --> 00:03:34,760
33 RPM micro groove record
AKA the birth of the LP.
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00:03:35,793 --> 00:03:37,360
- I mean, I guess there's two things.
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There's the listening experience,
which I've compared to,
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00:03:41,920 --> 00:03:43,540
it's more like watching a film
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00:03:43,590 --> 00:03:46,080
where I think digital audio
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is more like watching reality TV.
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- I'll give you an example
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like just looking through
like this box of records
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00:03:52,200 --> 00:03:56,414
and seeing a Bruce Springsteen
record, a steely Dan record
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00:03:56,464 --> 00:03:59,320
- I think it was Bon Jovi, I bought a 45.
91
00:03:59,370 --> 00:04:01,400
My mom would buy a 45 records tour.
92
00:04:01,450 --> 00:04:03,490
- You like start to think about that song.
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00:04:03,540 --> 00:04:05,840
You start to think when
that song came out,
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00:04:05,890 --> 00:04:07,700
when was the first time
you heard that song?
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00:04:07,750 --> 00:04:10,710
And it just brings back
emotions and memories.
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00:04:10,760 --> 00:04:12,910
And that's what's really special
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00:04:12,960 --> 00:04:14,310
about music in general.
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00:04:14,360 --> 00:04:16,890
- Vinyl, when it was
first created, you know
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you could have, you know, you
can listen to a band at home.
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You didn't have to go
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00:04:20,920 --> 00:04:24,440
out to some place to see musicians play,
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00:04:24,490 --> 00:04:26,670
to hear a song or listen
to it on the radio.
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00:04:26,720 --> 00:04:29,930
You could actually listen
to the actual songs
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of the actual people you
wanted to hear at any time.
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00:04:32,820 --> 00:04:35,790
- But when you listen to a
vinyl record, it's like sitting
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down and watching like a
foreign film with subtitles
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where you, if you enjoy that thing
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you have to really pay attention to it.
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00:04:42,340 --> 00:04:44,180
- I like the experience.
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00:04:44,230 --> 00:04:46,730
I love the experience
of dropping the needle
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00:04:46,780 --> 00:04:48,740
on the record and having to go back
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00:04:48,790 --> 00:04:50,650
and, okay record's done,
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gotta flip it over, clean it
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00:04:52,970 --> 00:04:55,360
it's sort of, more of a ritual thing.
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00:04:55,410 --> 00:04:57,410
- And then you get up
and you flip the record.
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00:04:57,460 --> 00:04:58,790
It's kind of like a little intermission
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00:04:58,840 --> 00:05:00,702
and you listen to it like
the artist in intended.
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00:05:00,752 --> 00:05:01,760
(gentle music)
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00:05:01,810 --> 00:05:03,490
- [Rusty] It was Columbia
Records engineer,
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00:05:03,540 --> 00:05:06,820
Peter Carl Goldmark who first
sat with his team of engineers
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00:05:06,870 --> 00:05:10,650
in 1939 to evolve the 78 RPM record
122
00:05:10,700 --> 00:05:13,750
and move forward to 33 1/3 RPM
123
00:05:13,800 --> 00:05:16,590
extend playback time to more
than 20 minutes per site
124
00:05:16,640 --> 00:05:19,470
and trim vinyl groups
down to an accessible,
125
00:05:19,520 --> 00:05:21,850
acceptable millimeter size.
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00:05:21,900 --> 00:05:24,700
This stroke of genius
changed music forever.
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00:05:24,750 --> 00:05:27,600
And the rest, as they say is history.
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00:05:27,650 --> 00:05:28,800
- When you put on a record
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00:05:28,850 --> 00:05:31,610
you are putting on a specific artist.
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00:05:31,660 --> 00:05:34,070
- There is a frill when
you buy that record
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00:05:34,120 --> 00:05:36,653
for the record when it arrives for me,
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00:05:38,340 --> 00:05:40,560
sometimes my hands are shaking.
133
00:05:40,610 --> 00:05:43,610
- With vinyl, there is something,
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00:05:43,660 --> 00:05:46,200
it goes deeper than just nostalgia.
135
00:05:46,250 --> 00:05:48,190
- And I can't wait to get
back to my parents' house
136
00:05:48,240 --> 00:05:50,230
"and take their copy of,
Are You Experienced"
137
00:05:50,280 --> 00:05:53,630
Jimi Hendrix's record because
there's a specific skip
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00:05:53,680 --> 00:05:56,590
in one of the songs that
I can't hear the song
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00:05:56,640 --> 00:05:59,150
without that skip, and I need that copy,
140
00:05:59,200 --> 00:06:00,830
'cause I'll never be able to hear the song
141
00:06:00,880 --> 00:06:02,270
right again, unless I get that.
142
00:06:02,320 --> 00:06:04,230
And that's another thing
I love about vinyl.
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00:06:04,280 --> 00:06:06,130
- And you have all the cool bonus stuff.
144
00:06:06,180 --> 00:06:07,880
You've got line, you know
145
00:06:07,930 --> 00:06:10,920
giant liner notes and big artwork.
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00:06:10,970 --> 00:06:12,960
And it's just so much more engaging
147
00:06:13,010 --> 00:06:16,320
than listening to digital streaming.
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00:06:16,370 --> 00:06:20,170
- You know, that that $15,
$20, $25 you're spending
149
00:06:20,220 --> 00:06:22,720
at the march table or
buying off a band camp
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00:06:22,770 --> 00:06:24,850
or buying at a local record store
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00:06:24,900 --> 00:06:28,070
is supporting somebody
within your community.
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00:06:28,120 --> 00:06:31,560
- I don't really care
whether the record is beat up
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00:06:31,610 --> 00:06:33,510
or has scratches on 'em.
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I have a memory of finding
it and that memory stays
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00:06:37,250 --> 00:06:39,271
with me whenever I see
the record, you know?
156
00:06:39,321 --> 00:06:42,570
- It's like "Rumors," Fleetwood Mac recap.
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It's been like 10 years
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00:06:43,910 --> 00:06:46,780
we sell it probably
more than anything else.
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00:06:46,830 --> 00:06:51,830
And you know, just when you
think like there's no way
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00:06:52,610 --> 00:06:55,383
anyone else in the world
could need that record
161
00:06:55,433 --> 00:06:57,427
have a look and we're almost out of it.
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00:06:57,477 --> 00:06:59,920
And I have to order like a ton more and...
163
00:06:59,970 --> 00:07:01,427
- No one really cared about CDs.
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00:07:01,477 --> 00:07:03,860
CDs were cool because
you could put a bunch
165
00:07:03,910 --> 00:07:05,400
in an envelope and take them to your car.
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00:07:05,450 --> 00:07:06,653
And they were portable,
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00:07:08,350 --> 00:07:11,660
but there was nothing sexy about them.
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00:07:11,710 --> 00:07:15,400
Like no one, you know,
like, no one's excited
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00:07:15,450 --> 00:07:18,420
about the 3000 CDs they have
on a rack in their living room.
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00:07:18,470 --> 00:07:20,250
No one cares about that.
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00:07:20,300 --> 00:07:21,780
- No matter how expensive it is,
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00:07:21,830 --> 00:07:25,040
I might be able to buy the
album for two pounds on the CD.
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00:07:25,090 --> 00:07:25,940
I'm not interested.
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00:07:25,990 --> 00:07:27,440
I just want the real deal.
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00:07:27,490 --> 00:07:30,190
- Experience of seeing someone play vinyl
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00:07:30,240 --> 00:07:31,023
and gets people to talk about it.
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00:07:31,073 --> 00:07:32,430
And it gets people to come
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00:07:32,480 --> 00:07:34,600
up to me and say, "I have that record."
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00:07:34,650 --> 00:07:35,650
Or, "I used to have that."
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00:07:35,700 --> 00:07:38,450
Or "Do you have this
version of that record?"
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00:07:38,500 --> 00:07:40,873
Oh, the German Pressing is
so much better than this
182
00:07:40,923 --> 00:07:44,696
it can bring up so much conversation.
183
00:07:44,746 --> 00:07:47,329
(gentle music)
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00:07:49,210 --> 00:07:51,380
- [Rusty] You don't have to
go far to find a record store
185
00:07:51,430 --> 00:07:52,970
in all four corners of the world
186
00:07:53,020 --> 00:07:55,270
coast to coast, high and low.
187
00:07:55,320 --> 00:07:56,317
There's always a little place you can find
188
00:07:56,367 --> 00:07:59,160
that will deliver the goods.
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00:07:59,210 --> 00:08:02,378
Just like this one, in Lincoln
Park, Chicago, Illinois.
190
00:08:02,428 --> 00:08:05,690
(gentle music)
191
00:08:05,740 --> 00:08:06,630
- I'm Dave Crane.
192
00:08:06,680 --> 00:08:07,663
I'm the owner of Dave's Records
193
00:08:07,713 --> 00:08:10,670
at 2,604 North Clark in Chicago.
194
00:08:10,720 --> 00:08:12,480
We're in the Lincoln Park neighborhood
195
00:08:12,530 --> 00:08:15,110
about a mile and a half
south of Wrigley Field.
196
00:08:15,160 --> 00:08:17,743
(gentle music)
197
00:08:19,450 --> 00:08:20,440
You can come in and shop
198
00:08:20,490 --> 00:08:24,150
but we're just doing, in the
middle of doing an interview.
199
00:08:24,200 --> 00:08:26,090
You don't have to go away.
200
00:08:26,140 --> 00:08:29,520
Okay, some people don't
wanna be on camera.
201
00:08:29,570 --> 00:08:32,153
(gentle music)
202
00:08:37,220 --> 00:08:40,600
I got into the record store
business 35 years ago,
203
00:08:40,650 --> 00:08:42,570
I got a job at a chain store
204
00:08:42,620 --> 00:08:45,180
called Musicland, which no longer exists
205
00:08:45,230 --> 00:08:49,420
back when records were
actually still the top format.
206
00:08:49,470 --> 00:08:53,620
The first day on the job
I unboxed about 500 copies
207
00:08:53,670 --> 00:08:55,350
of Michael Jackson thriller.
208
00:08:55,400 --> 00:08:57,327
I kept cutting open the boxes go,
209
00:08:57,377 --> 00:09:00,300
"More thriller."
210
00:09:00,350 --> 00:09:02,540
So there, I found an ad
in the paper for a job
211
00:09:02,590 --> 00:09:05,280
at this chain, which used to
be called Second Hand Tunes.
212
00:09:05,330 --> 00:09:06,880
And I worked for the original owner.
213
00:09:06,930 --> 00:09:08,460
He sold it to an internet company.
214
00:09:08,510 --> 00:09:12,210
They went bankrupt out of
the bankruptcy in 2002.
215
00:09:12,260 --> 00:09:13,060
I bought the store
216
00:09:13,110 --> 00:09:17,400
so I've owned it as Dave's
Records for about 20 years.
217
00:09:17,450 --> 00:09:21,813
But, I've been working
here forever for 35 years.
218
00:09:23,740 --> 00:09:25,440
I think the favorite part
219
00:09:25,490 --> 00:09:28,690
of the vinyl business is on any given day
220
00:09:28,740 --> 00:09:30,900
I can have new information brought to me
221
00:09:30,950 --> 00:09:34,260
a new record will come in,
I've never seen it before.
222
00:09:34,310 --> 00:09:35,507
I'll pick it up and go,
223
00:09:35,557 --> 00:09:38,860
"This looks more interesting
than what I think."
224
00:09:38,910 --> 00:09:40,250
I don't know anything about this.
225
00:09:40,300 --> 00:09:42,647
And then you put it on and it's terrible,
226
00:09:42,697 --> 00:09:46,330
"Oh my God, how do people
not know about this record?"
227
00:09:46,380 --> 00:09:49,420
So there's always more
to learn with records.
228
00:09:49,470 --> 00:09:52,500
And you know, I think with records
229
00:09:52,550 --> 00:09:55,840
it's like some things
bring you back to, you know
230
00:09:55,890 --> 00:09:58,560
when you were a teenager,
it brings you back
231
00:09:58,610 --> 00:10:01,950
to times in your life
and with music itself
232
00:10:02,000 --> 00:10:05,860
the thing I love about it
is it's a very emotional
233
00:10:05,910 --> 00:10:08,030
tied to the actual sound.
234
00:10:08,080 --> 00:10:09,330
You know, there are certain songs you hear
235
00:10:09,380 --> 00:10:11,897
that it's like, "Oh yeah,
that was that party."
236
00:10:13,406 --> 00:10:16,300
You know, so I think music itself,
237
00:10:16,350 --> 00:10:18,310
whether it's on vinyl or in any format
238
00:10:18,360 --> 00:10:20,370
I think the music itself
is just such an emotional
239
00:10:20,420 --> 00:10:24,260
and important thing in all of our lives.
240
00:10:24,310 --> 00:10:25,820
Don't worry, you can just shop around us.
241
00:10:25,870 --> 00:10:28,020
We're just doing an interview, ignore us.
242
00:10:28,070 --> 00:10:31,041
You're not mic'd, we
won't put you on. (laughs)
243
00:10:31,091 --> 00:10:33,674
(gentle music)
244
00:10:36,360 --> 00:10:39,013
We've been buying records
for 35 years at this store.
245
00:10:40,440 --> 00:10:41,977
There's never been a time where it's like,
246
00:10:42,027 --> 00:10:43,620
"Oh my God, what am I gonna do?
247
00:10:43,670 --> 00:10:45,840
Where vinyls come from?"
248
00:10:45,890 --> 00:10:47,830
So I'm just at the point now
249
00:10:47,880 --> 00:10:50,650
where if people have stuff to sell, I mean
250
00:10:50,700 --> 00:10:51,600
just before you came in,
251
00:10:51,650 --> 00:10:52,460
there was a guy that came in
252
00:10:52,510 --> 00:10:53,950
and I got a stack of records here.
253
00:10:54,000 --> 00:10:55,380
He's gonna come back later.
254
00:10:55,430 --> 00:10:59,240
And, you know, that's how
the used stuff comes in.
255
00:10:59,290 --> 00:11:01,590
The new stuff, I have probably 10 to 15
256
00:11:01,640 --> 00:11:03,740
different distributors, small and large
257
00:11:03,790 --> 00:11:07,230
that we go to, to get the
new stuff that's coming out.
258
00:11:07,280 --> 00:11:10,760
So we have a good mix
of both new and used.
259
00:11:10,810 --> 00:11:11,710
The thing about the used stuff
260
00:11:11,760 --> 00:11:14,120
is you never know, what's coming in.
261
00:11:14,170 --> 00:11:15,440
Sometimes you get a great collection
262
00:11:15,490 --> 00:11:18,710
but it also goes out super
fast because like nowadays
263
00:11:18,760 --> 00:11:20,160
most kids come in and they look through
264
00:11:20,210 --> 00:11:24,620
our rock section and you know,
it's predominantly new stuff
265
00:11:24,670 --> 00:11:26,830
because the used stuff
comes in and sells so fast.
266
00:11:26,880 --> 00:11:30,070
It's like, how come there's
not like this huge stash
267
00:11:30,120 --> 00:11:32,610
of really cheap LEDs records
268
00:11:32,660 --> 00:11:35,160
while it's like, because
the minute they come in
269
00:11:35,210 --> 00:11:36,963
they go right back out the door.
270
00:11:39,490 --> 00:11:41,010
- [Rusty] This record store in Chicago
271
00:11:41,060 --> 00:11:43,070
is just one of thousands and thousands
272
00:11:43,120 --> 00:11:46,318
of independent vinyl
merchants all over the world.
273
00:11:46,368 --> 00:11:48,670
(gentle music)
274
00:11:48,720 --> 00:11:50,160
Music stores have become something
275
00:11:50,210 --> 00:11:52,030
of a pilgrimage for music fans,
276
00:11:52,080 --> 00:11:54,650
travelers, DJs, window shoppers
277
00:11:54,700 --> 00:11:57,453
and vinyl fanatics of all ages.
278
00:11:58,710 --> 00:12:01,540
For so many, the grassroots
independent record stores
279
00:12:01,590 --> 00:12:03,983
are the lifeblood of the LP industry.
280
00:12:06,350 --> 00:12:08,460
And we've gone to check some of them out.
281
00:12:08,510 --> 00:12:12,900
- Hi, my name's Sharone, I'm
from here, New York city.
282
00:12:12,950 --> 00:12:14,972
And I own a record store.
283
00:12:15,022 --> 00:12:17,605
(gentle music)
284
00:12:20,210 --> 00:12:21,990
It's a family owned business.
285
00:12:22,040 --> 00:12:25,170
We've been open for almost 50 years.
286
00:12:25,220 --> 00:12:28,300
My parents started it in 1975.
287
00:12:28,350 --> 00:12:32,143
They came here as immigrants
and opened up a music store.
288
00:12:33,370 --> 00:12:36,330
Though was a regular electronic store
289
00:12:36,380 --> 00:12:38,010
in the seventies, in New York.
290
00:12:38,060 --> 00:12:40,690
And if you're familiar with that time
291
00:12:40,740 --> 00:12:43,380
there was many electronic
stores on Seventh Avenue.
292
00:12:43,430 --> 00:12:45,840
We were on Seventh Avenue at the time
293
00:12:45,890 --> 00:12:48,220
and we kept records in the back.
294
00:12:48,270 --> 00:12:49,960
So my dad started it.
295
00:12:50,010 --> 00:12:53,600
And then once you saw that he
can actually support a family.
296
00:12:53,650 --> 00:12:57,160
He had my mom come from
Israel, with my sisters
297
00:12:57,210 --> 00:12:59,840
and everyone moved over here.
298
00:12:59,890 --> 00:13:02,040
And my mom ran the record department.
299
00:13:02,090 --> 00:13:04,270
My dad ran the electronics department
300
00:13:04,320 --> 00:13:06,080
and then it became a record stores.
301
00:13:06,130 --> 00:13:09,670
What happened in, I'd say
it evolved in the eighties,
302
00:13:09,720 --> 00:13:13,360
late eighties to early
nineties, I've been doing this.
303
00:13:13,410 --> 00:13:14,800
I probably took over
304
00:13:14,850 --> 00:13:19,850
in around the 2000s, 2005 until now.
305
00:13:21,090 --> 00:13:23,333
And then my parents had it up until then.
306
00:13:25,120 --> 00:13:28,410
We put records every corner we can fit it
307
00:13:29,400 --> 00:13:32,893
in this store, got to
maximize the space, I suppose.
308
00:13:33,780 --> 00:13:38,510
We're the number one
DJ store in the world.
309
00:13:38,560 --> 00:13:41,570
People come from all over and I'm happy
310
00:13:41,620 --> 00:13:45,170
to say we were able to outlast
and to stay a record store
311
00:13:45,220 --> 00:13:47,050
to all of us and do all these times.
312
00:13:47,100 --> 00:13:48,690
And we're carrying more records now
313
00:13:48,740 --> 00:13:51,000
than we did 10 or 15 years ago,
314
00:13:51,050 --> 00:13:55,150
even, so it's cool to keep
vinyl alive, at least for us.
315
00:13:55,200 --> 00:13:56,680
We evolved with the times
316
00:13:56,730 --> 00:13:58,240
when we had to evolve with the times,
317
00:13:58,290 --> 00:13:59,763
that's really the only way.
318
00:14:00,670 --> 00:14:04,290
And we tried to do it being
authentic to who we are.
319
00:14:04,340 --> 00:14:07,030
And, that's what makes us so unique
320
00:14:07,080 --> 00:14:08,600
in the sane age to have a store
321
00:14:08,650 --> 00:14:11,433
like this in the heart of New York City.
322
00:14:14,970 --> 00:14:18,160
My favorite part is really
doing stuff for the community.
323
00:14:18,210 --> 00:14:19,760
Getting to know the customers
324
00:14:19,810 --> 00:14:21,510
talking to like everyone who comes in.
325
00:14:21,560 --> 00:14:24,990
It feels like they know us
and they have a good feeling.
326
00:14:25,040 --> 00:14:27,730
And also the best part is
they're doing something
327
00:14:27,780 --> 00:14:29,190
for something they love.
328
00:14:29,240 --> 00:14:32,190
Like we're selling the music
and they're playing music
329
00:14:32,240 --> 00:14:34,080
for people and they're playing music
330
00:14:34,130 --> 00:14:36,048
for themselves because they just music,
331
00:14:36,098 --> 00:14:37,680
you feel something with music.
332
00:14:37,730 --> 00:14:40,420
And that's my favorite part of the job.
333
00:14:40,470 --> 00:14:41,570
I love records.
334
00:14:41,620 --> 00:14:42,940
I listen to them here
335
00:14:42,990 --> 00:14:45,000
but I live in an apartment
in New York city.
336
00:14:45,050 --> 00:14:46,750
So I don't have that many at home,
337
00:14:48,220 --> 00:14:50,323
space, you know.
338
00:14:50,373 --> 00:14:52,430
- [Rusty] Rock and Soul
Records in New York City
339
00:14:52,480 --> 00:14:55,680
is one of the largest DJ
record stores in the country.
340
00:14:55,730 --> 00:14:58,980
And the term disc jockeys
is still strongly associated
341
00:14:59,030 --> 00:15:00,130
with the vinyl record.
342
00:15:01,010 --> 00:15:03,970
Almost a century has gone by
since the inception of vinyl
343
00:15:04,020 --> 00:15:06,400
and with buzzwords like retro and vintage
344
00:15:06,450 --> 00:15:07,670
the format owns the fat
345
00:15:07,720 --> 00:15:11,360
there is by design inherently old school
346
00:15:11,410 --> 00:15:14,110
but that didn't matter
because vinyl was cool.
347
00:15:14,160 --> 00:15:16,150
DJs have spun vinyl for decades
348
00:15:16,200 --> 00:15:17,580
and they will be forever known
349
00:15:17,630 --> 00:15:20,230
as the ones that made vinyl look good.
350
00:15:20,280 --> 00:15:22,980
- I have been a DJ for over a decade.
351
00:15:23,030 --> 00:15:28,030
I think I started in probably
2008, 2009, somewhere there
352
00:15:29,060 --> 00:15:31,300
my interest in vinyl started,
353
00:15:31,350 --> 00:15:33,220
actually I must've been a
little bit older, maybe four
354
00:15:33,270 --> 00:15:35,520
but whatever kindergarten
ages, I should know that
355
00:15:35,570 --> 00:15:38,520
but it was that and reel to reel tape
356
00:15:38,570 --> 00:15:39,920
were probably the only mediums.
357
00:15:39,970 --> 00:15:42,880
But my parents said vinyl.
358
00:15:42,930 --> 00:15:45,100
I couldn't get into
kindergarten where I was.
359
00:15:45,150 --> 00:15:45,980
It was too full.
360
00:15:46,030 --> 00:15:49,520
I was living in the
sticks in Southern Ohio
361
00:15:49,570 --> 00:15:50,930
family, they've done a farm.
362
00:15:50,980 --> 00:15:53,460
So basically my parents would babysit me
363
00:15:53,510 --> 00:15:56,160
by putting down in front
of the record player.
364
00:15:56,210 --> 00:15:58,607
I would pick out records and
they would just play them.
365
00:15:58,657 --> 00:16:01,900
And I have very vivid
memories of the record,
366
00:16:01,950 --> 00:16:03,823
what it looked like, the sleeve.
367
00:16:04,670 --> 00:16:06,110
When I started deejaying
368
00:16:06,160 --> 00:16:08,050
that's when my record collection expanded
369
00:16:08,100 --> 00:16:13,100
from about 500 records to
about 2,500, 3000 records
370
00:16:15,480 --> 00:16:18,040
'cause I would always look for new stuff.
371
00:16:18,090 --> 00:16:20,720
'Cause I never really wanted
to spend the same thing
372
00:16:20,770 --> 00:16:22,020
over and over.
373
00:16:22,070 --> 00:16:23,300
And especially for the bartenders
374
00:16:23,350 --> 00:16:25,600
'cause I didn't want
bartenders to get bored.
375
00:16:26,790 --> 00:16:30,820
My favorite part about
deejaying is getting to look
376
00:16:30,870 --> 00:16:32,937
through my thousands of records.
377
00:16:32,987 --> 00:16:37,987
'Cause every time I go to a
shift, I will spend a large part
378
00:16:40,440 --> 00:16:43,000
of the day flipping
through all of my records
379
00:16:43,050 --> 00:16:46,730
and thinking about how I
would like the evening to go.
380
00:16:46,780 --> 00:16:49,170
Sometimes whatever is happening
381
00:16:49,220 --> 00:16:50,490
during the day will inspire me.
382
00:16:50,540 --> 00:16:51,937
I'll hear a song and I'll go,
383
00:16:51,987 --> 00:16:54,717
"Wow, I wanna play that song."
384
00:16:55,909 --> 00:16:57,710
And I have Spotify.
385
00:16:57,760 --> 00:17:01,650
I have other streaming
services I can't remember,
386
00:17:01,700 --> 00:17:03,250
and I use those regularly
387
00:17:03,300 --> 00:17:07,640
but I like to, especially in the morning,
388
00:17:07,690 --> 00:17:09,200
put a record on,
389
00:17:09,250 --> 00:17:11,600
it's also so that I can
let my daughter know
390
00:17:11,650 --> 00:17:14,963
that this is here and this is
a good way to listen to music.
391
00:17:16,640 --> 00:17:20,290
One of my favorite vinyl
records is Fela Kuti
392
00:17:20,340 --> 00:17:23,113
and Ginger Baker Live.
393
00:17:25,200 --> 00:17:26,250
Especially for deejaying
394
00:17:26,300 --> 00:17:28,060
that record is great
'cause you drop the needle
395
00:17:28,110 --> 00:17:32,841
and you can go hang out and
get a drink, use the bathroom.
396
00:17:32,891 --> 00:17:35,330
It's always essential to
have a bathroom record,
397
00:17:35,380 --> 00:17:36,840
but that one is great.
398
00:17:36,890 --> 00:17:38,610
'Cause you can take your time
399
00:17:38,660 --> 00:17:41,750
'cause you can let it
go the entire album side
400
00:17:41,800 --> 00:17:43,110
and then flip it over and play the other
401
00:17:43,160 --> 00:17:47,220
if you really gotta hang out
with someone, but it's great.
402
00:17:47,270 --> 00:17:51,620
It's just kind of all groove,
bass and drums predominantly.
403
00:17:51,670 --> 00:17:54,223
And it's just such a great record.
404
00:17:57,040 --> 00:17:59,560
Well, I think that people
are nostalgic for vinyl
405
00:17:59,610 --> 00:18:03,190
because it's just how music was heard.
406
00:18:03,240 --> 00:18:04,320
And we've all heard
407
00:18:04,370 --> 00:18:06,520
that it's a great way to listen to music.
408
00:18:06,570 --> 00:18:11,080
So I would always on my way
to this one bar, I would DJ
409
00:18:11,130 --> 00:18:12,480
I would go and I would stop
410
00:18:12,530 --> 00:18:15,520
at Goodwill here in Oakland San Pablo Ave.
411
00:18:15,570 --> 00:18:17,800
That became my favorite record store
412
00:18:17,850 --> 00:18:22,070
'cause I've found easily
over a thousand records
413
00:18:22,120 --> 00:18:23,400
at that Goodwill.
414
00:18:23,450 --> 00:18:24,794
So I look for everything
415
00:18:24,844 --> 00:18:27,511
(gentles music)
416
00:18:33,330 --> 00:18:34,250
- [Rusty] With every medium.
417
00:18:34,300 --> 00:18:37,850
We always have to ask ourselves,
why do we love it so much?
418
00:18:37,900 --> 00:18:40,260
How did it steal our hearts and our ears?
419
00:18:40,310 --> 00:18:42,610
For nearly a hundred years, vinyl lovers,
420
00:18:42,660 --> 00:18:45,070
home stereo enthusiasts, 78 collectors
421
00:18:45,120 --> 00:18:47,300
of all walks of life have made space
422
00:18:47,350 --> 00:18:50,760
that they didn't even have
to store these magical disks
423
00:18:50,810 --> 00:18:54,150
that trigger our emotional
nostalgia so poignantly.
424
00:18:54,200 --> 00:18:56,430
Of course you can get all
philosophical about it.
425
00:18:56,480 --> 00:18:58,530
But the real question is simple.
426
00:18:58,580 --> 00:19:00,533
Does vinyl really sound better?
427
00:19:01,770 --> 00:19:03,960
- This kind of controversial,
but people will say
428
00:19:04,010 --> 00:19:05,363
that vinyl sounds better.
429
00:19:06,660 --> 00:19:08,080
It may be true.
430
00:19:08,130 --> 00:19:09,420
It just depends on your needle.
431
00:19:09,470 --> 00:19:11,530
It depends on your speakers
depends on your turntable.
432
00:19:11,580 --> 00:19:13,560
It's not just the vinyl
that sounds better.
433
00:19:13,610 --> 00:19:17,400
Some vinyl sounds like,
doesn't sound good at all
434
00:19:17,450 --> 00:19:18,980
because it's not played on a good system.
435
00:19:19,030 --> 00:19:21,580
- The Crunchy Poppy is the
wear and tear on the record.
436
00:19:21,630 --> 00:19:24,330
So like when it's been played
a lot and there've been
437
00:19:24,380 --> 00:19:26,900
you know, needles and there's
wear and tear on a record,
438
00:19:26,950 --> 00:19:28,710
it's gonna have surface noise.
439
00:19:28,760 --> 00:19:31,039
- If you play a record a lot of times,
440
00:19:31,089 --> 00:19:32,880
even if you have like
a really nice record,
441
00:19:32,930 --> 00:19:35,080
a really nice needle and a nice turntable
442
00:19:35,130 --> 00:19:37,480
and all that kind of stuff,
you know, it's gonna wear out
443
00:19:37,530 --> 00:19:40,040
it's something touching
something else and...
444
00:19:40,090 --> 00:19:41,830
- We kind of take it for granted,
445
00:19:41,880 --> 00:19:43,610
but a lot of these things, I mean,
446
00:19:43,660 --> 00:19:46,530
it's unbelievable how they came up with it
447
00:19:46,580 --> 00:19:47,820
and how it started.
448
00:19:47,870 --> 00:19:49,280
- You know, a lot of people will ask
449
00:19:49,330 --> 00:19:51,480
what does make vinyl
sound better than digital?
450
00:19:51,530 --> 00:19:52,770
And I always still come back
451
00:19:52,820 --> 00:19:55,390
to the sense that it's
a hundred percent Sonic.
452
00:19:55,440 --> 00:19:56,870
I can take a record right now
453
00:19:56,920 --> 00:19:59,120
drop that needle on it in
a quiet room like this.
454
00:19:59,170 --> 00:20:00,410
I don't even have to
turn on the amplifier.
455
00:20:00,460 --> 00:20:02,760
You're gonna be able to
hear something, right?
456
00:20:04,019 --> 00:20:06,610
(gentle music)
457
00:20:06,660 --> 00:20:08,380
It's actually physical.
458
00:20:08,430 --> 00:20:11,160
There's a needle rubbing over a bump,
459
00:20:11,210 --> 00:20:13,320
that is creating that electronic impulse
460
00:20:13,370 --> 00:20:15,010
that then sends it down the tone arm
461
00:20:15,060 --> 00:20:17,720
and back to the tuner
and into your speakers.
462
00:20:17,770 --> 00:20:19,420
It's actually making that sound.
463
00:20:19,470 --> 00:20:21,980
It's not just zeros and ones on a file.
464
00:20:22,030 --> 00:20:24,717
So there's the warmth
everybody talks about.
465
00:20:24,767 --> 00:20:25,990
And vinyl is the sense
466
00:20:26,040 --> 00:20:29,260
that it's actually its own
instrument in many ways.
467
00:20:29,310 --> 00:20:31,760
So that's the biggest differentiation
468
00:20:31,810 --> 00:20:35,540
between digital and analog in my opinion
469
00:20:37,200 --> 00:20:38,023
- I think vinyl sounds great
470
00:20:38,073 --> 00:20:41,870
because you have a physical thing sitting
471
00:20:41,920 --> 00:20:44,730
on a physical thing with
another physical thing.
472
00:20:44,780 --> 00:20:48,913
Like it was, it was all these
parts, moving parts, yeah.
473
00:20:50,660 --> 00:20:52,530
I guess it depends on what
area you're looking at.
474
00:20:52,580 --> 00:20:54,130
As a lot of times, music is produced
475
00:20:54,180 --> 00:20:56,790
for vinyl and sometimes it's produced
476
00:20:56,840 --> 00:20:59,890
for streaming and then
it's pressed to vinyl.
477
00:20:59,940 --> 00:21:02,770
So sometimes vinyl
doesn't sound any better
478
00:21:02,820 --> 00:21:04,170
than the streaming service.
479
00:21:04,220 --> 00:21:05,620
- We do a lot of comparisons
480
00:21:05,670 --> 00:21:06,990
of like original pressings
481
00:21:07,040 --> 00:21:09,480
versus maybe a reissue on new vinyl.
482
00:21:09,530 --> 00:21:12,440
And for the most part,
they're either pretty close
483
00:21:12,490 --> 00:21:16,460
the same or better, very
rarely are they horrific.
484
00:21:16,510 --> 00:21:18,830
Occasionally that's happened on a couple
485
00:21:18,880 --> 00:21:22,120
of reissues of things,
but for the most part
486
00:21:22,170 --> 00:21:23,630
what we've compared and we like
487
00:21:23,680 --> 00:21:25,010
one of our favorite things to do
488
00:21:25,060 --> 00:21:28,140
is to compare a original
copy with a re-issue
489
00:21:28,190 --> 00:21:29,530
especially of nineties music,
490
00:21:29,580 --> 00:21:31,500
'cause nineties records
are hard to come by
491
00:21:31,550 --> 00:21:32,400
the original ones.
492
00:21:32,450 --> 00:21:37,450
And, people like to think that
the new vinyl isn't as good
493
00:21:38,477 --> 00:21:41,400
but really it is usually
the same or better.
494
00:21:41,450 --> 00:21:42,620
- Some vinyl sounds great
495
00:21:42,670 --> 00:21:44,630
because that's how it
was intended to be heard.
496
00:21:44,680 --> 00:21:47,230
It was like I said, it was recorded
497
00:21:47,280 --> 00:21:51,030
and produced and mixed with
the vinyl experience in mind.
498
00:21:51,080 --> 00:21:54,910
- There's definitely a lot
of vinyl that I believe
499
00:21:54,960 --> 00:21:58,530
is made just to satisfy customer demand,
500
00:21:58,580 --> 00:22:00,723
vinyl where, it's sort of,
501
00:22:00,773 --> 00:22:03,220
a vinyl product that's
sort of an afterthought
502
00:22:03,270 --> 00:22:06,280
because a label decided they
needed to do a vinyl version.
503
00:22:06,330 --> 00:22:11,160
So those are records where
maybe they mastered the album
504
00:22:11,210 --> 00:22:12,450
for CD and digital.
505
00:22:12,500 --> 00:22:14,650
And then they ended up
using the same exact master
506
00:22:14,700 --> 00:22:17,950
to cut the records, which
is surprisingly common
507
00:22:18,000 --> 00:22:19,320
in this industry.
508
00:22:19,370 --> 00:22:23,420
And sometimes those records
can sound really good.
509
00:22:23,470 --> 00:22:25,543
- From my experience, the cut,
510
00:22:26,730 --> 00:22:30,530
how a record is cut is really important.
511
00:22:30,580 --> 00:22:32,182
- What you're going to hear about today
512
00:22:32,232 --> 00:22:34,980
is nothing short of a miracle.
513
00:22:35,030 --> 00:22:36,200
It's dramatically new,
514
00:22:36,250 --> 00:22:39,160
made possible only
through years of research,
515
00:22:39,210 --> 00:22:42,020
inventions and innovations.
516
00:22:42,070 --> 00:22:44,980
Living stereo played on a record
517
00:22:45,880 --> 00:22:50,090
through the all-new, two
in one RCA Victors Stereo
518
00:22:50,140 --> 00:22:52,100
Orthophonic High Fidelity Victrola.
519
00:22:52,150 --> 00:22:56,290
- vinyl is actually short
for polyvinyl chloride, PVC.
520
00:22:56,340 --> 00:22:58,110
- [Pete] So when we say cutting a record
521
00:22:58,160 --> 00:23:03,160
we're mastering first generation
to make a vinyl record,
522
00:23:03,480 --> 00:23:05,360
so we're actually cutting the music
523
00:23:05,410 --> 00:23:09,100
into an aluminum plate covered
with nitrocellulose lacquer
524
00:23:09,150 --> 00:23:10,310
that is used,
525
00:23:10,360 --> 00:23:13,210
essentially to simplify it,
526
00:23:13,260 --> 00:23:16,900
it's used as the form for the pressing
527
00:23:16,950 --> 00:23:18,700
of the production records.
528
00:23:18,750 --> 00:23:20,820
- So what happens when
you come out of a studio,
529
00:23:20,870 --> 00:23:23,932
you go, you know, you have
your raw mix, then they mix it.
530
00:23:23,982 --> 00:23:26,240
And then it goes to a
mastering guy, right?
531
00:23:26,290 --> 00:23:27,810
- A band and producer
would go in the studio.
532
00:23:27,860 --> 00:23:29,730
They would work on mixes.
533
00:23:29,780 --> 00:23:31,600
They would send those mixes
534
00:23:31,650 --> 00:23:34,860
to the mastering engineer who
would cut reference acetates.
535
00:23:34,910 --> 00:23:36,850
And then if the producer in the band
536
00:23:36,900 --> 00:23:40,420
wasn't happy with the way
that reference record sounded
537
00:23:40,470 --> 00:23:41,253
they would go back
538
00:23:41,303 --> 00:23:44,349
and make mix changes to get it
to sound right on the medium.
539
00:23:44,399 --> 00:23:45,380
- And there's a differentiator
540
00:23:45,430 --> 00:23:46,660
because sometimes people will come to us
541
00:23:46,710 --> 00:23:48,210
and say, "Hey, I've had it mastered.
542
00:23:48,260 --> 00:23:50,020
Do I need to have it mastered for vinyl?"
543
00:23:50,070 --> 00:23:50,853
Yes.
544
00:23:50,903 --> 00:23:53,230
- Full length, LPs that play at 33 1/3
545
00:23:54,244 --> 00:23:57,930
And then there are 12 inch 45
546
00:23:57,980 --> 00:24:00,730
like singles or maxi singles and...
547
00:24:00,780 --> 00:24:03,250
- LP 12 inch seven inch.
548
00:24:03,300 --> 00:24:05,840
- There definitely has to
be different levels set
549
00:24:05,890 --> 00:24:10,460
on how it translates into
cutting the groove on vinyl.
550
00:24:10,510 --> 00:24:15,090
- You're covering for what
is it like 29.7 inches
551
00:24:15,140 --> 00:24:18,690
at 33 1/3 and I know someone
out there will fact check this
552
00:24:18,740 --> 00:24:19,523
and yell at me.
553
00:24:19,573 --> 00:24:21,870
But when you get to the
center, you're covering
554
00:24:21,920 --> 00:24:23,590
you're still moving at the same speed
555
00:24:23,640 --> 00:24:25,250
but trying to fit that same amount
556
00:24:25,300 --> 00:24:28,043
of music in half the space, roughly.
557
00:24:28,920 --> 00:24:31,290
So that being said
558
00:24:31,340 --> 00:24:33,940
like a seven inch product
will never sound as good
559
00:24:33,990 --> 00:24:37,980
as a 12 inch will cutting that same song
560
00:24:38,030 --> 00:24:39,090
on the outside of a record.
561
00:24:39,140 --> 00:24:42,920
So your audio quality decreases
562
00:24:42,970 --> 00:24:45,270
as you get towards the
inside of the record.
563
00:24:45,320 --> 00:24:47,380
And that's just one of
the physical limitations
564
00:24:47,430 --> 00:24:50,700
of vinyl, the distortion increases
565
00:24:50,750 --> 00:24:52,673
and the high frequency content dips down.
566
00:24:52,723 --> 00:24:55,463
- Have you ever seen the
microscopic view of a groove?
567
00:24:56,770 --> 00:24:57,553
- [Man] I have.
568
00:24:57,603 --> 00:25:01,340
- Okay, so you look at a
microscopic photograph of a groove.
569
00:25:01,390 --> 00:25:04,460
It's a V cut and one
side's the left channel
570
00:25:04,510 --> 00:25:05,550
one Side's the right channel.
571
00:25:05,600 --> 00:25:07,067
There's little nubs all
the way up and down.
572
00:25:07,117 --> 00:25:09,530
And the needle sits down
in the middle of it.
573
00:25:09,580 --> 00:25:11,760
- There's only two ways a groove can move
574
00:25:11,810 --> 00:25:14,000
and a groove is sort of shaped like a V.
575
00:25:14,050 --> 00:25:19,050
So a groove moves
laterally and vertically.
576
00:25:19,520 --> 00:25:22,110
- So that's what a vinyl mastering guy
577
00:25:22,160 --> 00:25:24,490
needs to figure out how if the high end
578
00:25:24,540 --> 00:25:25,980
is gonna be able to go
579
00:25:27,100 --> 00:25:28,350
if it ends up too high
580
00:25:28,400 --> 00:25:30,930
it's not gonna be able
to fit in the groove.
581
00:25:30,980 --> 00:25:33,990
- So the depth changes, which
is what we call vertical
582
00:25:34,040 --> 00:25:38,000
movement and lateral movement
moves the groove side to side.
583
00:25:38,050 --> 00:25:43,050
So the way a vinyl record
player decodes that movement
584
00:25:45,480 --> 00:25:49,150
into stereo is that you've
got your lateral movement
585
00:25:49,200 --> 00:25:51,060
which is what we call our mano movement,
586
00:25:51,110 --> 00:25:53,750
everything at the center
and the vertical movement
587
00:25:53,800 --> 00:25:55,680
which changes the depth of the groove
588
00:25:55,730 --> 00:25:58,590
is stereo information off to the side.
589
00:25:58,640 --> 00:26:01,960
So without getting into tons of detail,
590
00:26:02,010 --> 00:26:04,820
sometimes too much low frequency content
591
00:26:04,870 --> 00:26:08,480
on the sides can cause
weird issues with the cut.
592
00:26:08,530 --> 00:26:13,530
But in general, the low frequency content
593
00:26:14,050 --> 00:26:16,090
causes the grooves to swing more
594
00:26:16,140 --> 00:26:18,060
which takes up more space on a record.
595
00:26:18,110 --> 00:26:19,370
- [Mark] Now, let's take another look
596
00:26:19,420 --> 00:26:21,160
at our living stereo record groove
597
00:26:21,210 --> 00:26:24,170
with its two separate
soundtrack impressions.
598
00:26:24,220 --> 00:26:25,990
One on each side,
599
00:26:26,040 --> 00:26:28,530
in cross section, it looks like this,
600
00:26:28,580 --> 00:26:32,557
a V-shaped groove, 45
degrees on each side.
601
00:26:32,607 --> 00:26:36,360
Let's put our living stereo
stylist in this groove.
602
00:26:36,410 --> 00:26:38,780
As the record turns the
right side of the groove
603
00:26:38,830 --> 00:26:41,000
reproduces the sound from
the left-hand section
604
00:26:41,050 --> 00:26:44,510
of the orchestra, the left
of the groove reproduces
605
00:26:44,560 --> 00:26:46,410
the sound and the right hand section.
606
00:26:47,970 --> 00:26:52,040
Now both at once, two
totally different soundtracks
607
00:26:52,090 --> 00:26:53,840
coming from one groove
608
00:26:53,890 --> 00:26:58,890
on one record, with one
stylist, this is Living Stereo.
609
00:27:02,550 --> 00:27:07,130
- Vinyl on CD, probably
streaming to the vinyl.
610
00:27:07,180 --> 00:27:09,650
There was a certain point
where the needle would jump off
611
00:27:09,700 --> 00:27:12,673
of a song and it was, I don't know why,
612
00:27:12,723 --> 00:27:15,830
just a frequency, I think
it was a base frequency
613
00:27:15,880 --> 00:27:19,040
really and this is a fault of ours.
614
00:27:19,090 --> 00:27:21,950
Maybe we didn't pay enough
attention to our test pressing
615
00:27:22,000 --> 00:27:25,350
but either way, a good cut your needle
616
00:27:25,400 --> 00:27:26,820
will stay on the record.
617
00:27:26,870 --> 00:27:28,350
If the record is cut properly.
618
00:27:28,400 --> 00:27:30,150
And that's actually really essential
619
00:27:30,200 --> 00:27:31,343
'cause you don't want
the needle jumping off.
620
00:27:31,393 --> 00:27:35,567
- I mean, we can control
sound here to a certain level
621
00:27:35,617 --> 00:27:37,940
and every pressing plan can
622
00:27:37,990 --> 00:27:39,700
but you're only as good as your cut.
623
00:27:39,750 --> 00:27:42,130
- Mastering can at times be stressful
624
00:27:43,115 --> 00:27:44,610
because we're the last people in the chain
625
00:27:44,660 --> 00:27:46,010
to touch the product.
626
00:27:46,060 --> 00:27:48,440
We're not allowed to make mistakes
627
00:27:48,490 --> 00:27:50,830
we're the ones they pay
to not make any mistakes.
628
00:27:50,880 --> 00:27:54,959
So oftentimes by the time
the project gets to mastering
629
00:27:55,009 --> 00:27:57,440
it's already weeks behind schedule.
630
00:27:57,490 --> 00:28:00,440
So there's a lot of pressure
for us to get the job done.
631
00:28:00,490 --> 00:28:02,900
- They're the real geniuses
behind making a record.
632
00:28:02,950 --> 00:28:04,680
Those guys, I always say,
633
00:28:04,730 --> 00:28:06,230
that's where the magic happens.
634
00:28:06,280 --> 00:28:10,150
- In the seventies RCA made
these Dyna flex records
635
00:28:10,200 --> 00:28:11,670
and I have Bowie records
636
00:28:11,720 --> 00:28:13,229
that are Dyna flex records,
637
00:28:13,279 --> 00:28:15,387
I think they're supposed
to be more lightweight
638
00:28:15,437 --> 00:28:19,410
but they're so thin that you
can wobble them really easily.
639
00:28:19,460 --> 00:28:21,280
And I imagine they work
really easily too now
640
00:28:21,330 --> 00:28:24,950
but the great thing about
vinyl now is that no one
641
00:28:25,000 --> 00:28:28,820
is making Dyna flex or
anything remotely like that,
642
00:28:28,870 --> 00:28:32,900
it's all high quality
643
00:28:32,950 --> 00:28:35,230
180 gram or up.
644
00:28:35,280 --> 00:28:39,510
So the records are really well pressed
645
00:28:39,560 --> 00:28:40,670
and really nice vinyl.
646
00:28:40,720 --> 00:28:43,330
So they're gonna stay for a long time.
647
00:28:43,380 --> 00:28:45,010
- I know some people
just leave the records
648
00:28:45,060 --> 00:28:47,752
just like laying out, like, you know
649
00:28:47,802 --> 00:28:49,217
they just put it on like
650
00:28:49,267 --> 00:28:54,217
on top of the speaker or
on a table or something.
651
00:28:54,267 --> 00:28:58,390
And just even kind of shifting
it around a little bit.
652
00:28:58,440 --> 00:29:00,760
- [Mark] I've heard a lot of great music,
653
00:29:00,810 --> 00:29:02,980
but I got one of my
biggest musical thrills
654
00:29:03,030 --> 00:29:06,150
visiting the Camden Plant of RCA Victor.
655
00:29:06,200 --> 00:29:08,480
In that plant, guarded day and night
656
00:29:08,530 --> 00:29:10,730
behind these huge steel doors,
657
00:29:10,780 --> 00:29:13,100
I found a treasure house of music.
658
00:29:13,150 --> 00:29:16,600
The originals of the finest
records ever made by Victor.
659
00:29:16,650 --> 00:29:18,850
The music of the world's greatest artists
660
00:29:18,900 --> 00:29:20,180
of past and present.
661
00:29:20,230 --> 00:29:21,960
- Process of making my own is tricky.
662
00:29:22,010 --> 00:29:23,890
I don't really have
any experience with it.
663
00:29:23,940 --> 00:29:27,773
I have gone to a couple record presses.
664
00:29:28,730 --> 00:29:31,520
There's one here in Oakland
and the name is escaping me
665
00:29:31,570 --> 00:29:33,990
but I know the process is a bunch
666
00:29:34,040 --> 00:29:37,170
of little vinyl pellets that they put in
667
00:29:37,220 --> 00:29:40,058
to this thing and it melts
it and they press it.
668
00:29:40,108 --> 00:29:42,129
And that's about as technical as can get.
669
00:29:42,179 --> 00:29:45,070
- You know, initially records, you know
670
00:29:45,120 --> 00:29:48,930
like most inventions,
they morph over time.
671
00:29:48,980 --> 00:29:51,980
You know, initial sound was on a cylinder
672
00:29:52,030 --> 00:29:54,242
and the cylinder spun around, you know
673
00:29:54,292 --> 00:29:56,980
they would put the grooves
into a wax cylinder
674
00:29:57,030 --> 00:29:58,900
and it would play.
675
00:29:58,950 --> 00:30:01,600
And then eventually they found
it was easier to press it
676
00:30:01,650 --> 00:30:03,950
to a flatter surface, which they, you know
677
00:30:04,000 --> 00:30:07,570
they made 78s old, 78s, which, you know
678
00:30:07,620 --> 00:30:09,430
they were thick and hard and breakable
679
00:30:09,480 --> 00:30:11,110
and you could put one song on each side
680
00:30:11,160 --> 00:30:12,250
there wasn't room for much.
681
00:30:12,300 --> 00:30:14,280
- [Mark] The first step I learned
682
00:30:14,330 --> 00:30:18,080
is to pour a thin layer of
molten wax onto a hot plate.
683
00:30:18,130 --> 00:30:20,570
The beginning of the master record,
684
00:30:20,620 --> 00:30:23,710
a hot flame melts all bubbles
and floors out of the wax,
685
00:30:23,760 --> 00:30:25,980
which is of the purest possible grade.
686
00:30:26,030 --> 00:30:29,310
This is done in a sealed
dust-proof and air conditioned room
687
00:30:29,360 --> 00:30:31,990
where the temperature is
thermostatically controlled.
688
00:30:32,040 --> 00:30:33,360
- My children when they were growing up.
689
00:30:33,410 --> 00:30:36,590
I had an old 78 player and
a very simple way to show it
690
00:30:36,640 --> 00:30:38,670
is like when an old 78 player like,
691
00:30:38,720 --> 00:30:43,340
it has a steel needle
that fits into the groove
692
00:30:43,390 --> 00:30:44,370
and what that does.
693
00:30:44,420 --> 00:30:47,950
There's a groove that's
imprinted into the vinyl
694
00:30:48,000 --> 00:30:51,230
the needle tracks that, and
that creates a vibration
695
00:30:51,280 --> 00:30:53,800
which goes up and vibrates the speaker.
696
00:30:53,850 --> 00:30:55,610
- [Mark] Meticulous examination
697
00:30:55,660 --> 00:30:57,167
ensures smooth perfection
698
00:30:57,217 --> 00:30:59,770
before the wax has passed
through a special slot
699
00:30:59,820 --> 00:31:01,180
to the recording room.
700
00:31:01,230 --> 00:31:04,280
The perfect lax has put on
the turntable, a cutting point
701
00:31:04,330 --> 00:31:06,550
called a stylist is adjusted
and everything is ready
702
00:31:06,600 --> 00:31:07,480
to record again.
703
00:31:07,530 --> 00:31:09,780
The most popular selection
ever caught on wax.
704
00:31:09,830 --> 00:31:11,840
The sound engineer is ready.
705
00:31:11,890 --> 00:31:16,523
The musicians are set,
and I see a record made.
706
00:31:18,120 --> 00:31:19,090
- Welcome to Smashed Plastic.
707
00:31:19,140 --> 00:31:20,085
Come on in.
708
00:31:20,135 --> 00:31:22,635
(door creaks)
709
00:31:24,781 --> 00:31:25,597
what we do here is,
710
00:31:25,647 --> 00:31:27,920
it starts out as PVC granulate.
711
00:31:27,970 --> 00:31:30,876
So small little pieces
of PVC, either brand new
712
00:31:30,926 --> 00:31:35,926
or reground from previous
jobs, we tend to use a mix
713
00:31:36,900 --> 00:31:41,480
and those that's melted
within the machine and add
714
00:31:41,530 --> 00:31:46,020
you know, every varying
between 250, 280 degrees,
715
00:31:46,070 --> 00:31:48,120
it melts and creates a puck
716
00:31:48,170 --> 00:31:50,980
that puck then will become the record.
717
00:31:51,030 --> 00:31:55,590
It goes into the press
with two labels with it.
718
00:31:55,640 --> 00:31:57,950
It is secured with a center pin
719
00:31:58,000 --> 00:32:01,490
and it comes together
at 2200 PSI of pressure.
720
00:32:01,540 --> 00:32:03,500
What makes our plant unique
721
00:32:03,550 --> 00:32:04,620
and we were the first one
722
00:32:04,670 --> 00:32:08,540
in the world to press with
hot water rather than steam.
723
00:32:08,590 --> 00:32:10,880
So we have a thermal
unit that gets hot water
724
00:32:10,930 --> 00:32:13,890
up to 280 degrees in a matter of seconds.
725
00:32:13,940 --> 00:32:17,900
And we run hot water through
our molds rather than steam.
726
00:32:17,950 --> 00:32:20,770
It's a lot more environmentally friendly.
727
00:32:20,820 --> 00:32:25,550
It's a lot more energy
efficient, and it's much easier
728
00:32:25,600 --> 00:32:28,173
than having a giant
boiler room to maintain.
729
00:32:29,690 --> 00:32:30,880
You know, it was the first question a lot
730
00:32:30,930 --> 00:32:31,777
of people asked like,
731
00:32:31,827 --> 00:32:34,150
"Oh, you're you're
starting a fad business.
732
00:32:34,200 --> 00:32:36,380
You know, this, they're getting cool again
733
00:32:36,430 --> 00:32:37,677
it's just a fad."
734
00:32:40,440 --> 00:32:42,260
I've been around music long enough to know
735
00:32:42,310 --> 00:32:45,150
that vinyl collectors
have been here all along.
736
00:32:45,200 --> 00:32:47,630
And the one thing I kept
saying to people was,
737
00:32:47,680 --> 00:32:50,500
as long as we don't overstep our bounds
738
00:32:50,550 --> 00:32:53,550
as far as how quickly we
grow and become a huge plant
739
00:32:53,600 --> 00:32:56,560
or something like that,
and then the bubble bursts.
740
00:32:56,610 --> 00:32:59,040
So I'll take you down here to the press
741
00:32:59,090 --> 00:33:01,840
(static hissing)
742
00:33:03,832 --> 00:33:08,832
as we're just getting things
started up for the day.
743
00:33:08,981 --> 00:33:12,150
So this is the process of
getting prepped for the day.
744
00:33:12,200 --> 00:33:14,550
As we're beginning to start a job,
745
00:33:14,600 --> 00:33:17,220
this will be on, in about five minutes.
746
00:33:17,270 --> 00:33:18,920
We're just warming it up now,
747
00:33:18,970 --> 00:33:20,420
Steve's getting it all ready.
748
00:33:21,990 --> 00:33:23,720
- [Mark] Two totally different soundtracks
749
00:33:23,770 --> 00:33:27,550
coming from one group, on
one record with one style.
750
00:33:27,600 --> 00:33:30,063
This is Living Stereo.
751
00:33:31,500 --> 00:33:33,500
It means that stereophonic recording
752
00:33:33,550 --> 00:33:36,870
has been brought down from
a relatively expensive hobby
753
00:33:36,920 --> 00:33:41,450
into the price and convenience
range of the average family.
754
00:33:41,500 --> 00:33:43,970
Giving them the tremendous
musical experience
755
00:33:44,020 --> 00:33:45,753
of Living Stereo.
756
00:33:48,160 --> 00:33:50,150
- So this is when the,
when the records come off
757
00:33:50,200 --> 00:33:53,140
they sit here for at least 12 hours
758
00:33:53,190 --> 00:33:57,470
hopefully more like 24,
they need to sit to cure.
759
00:33:57,520 --> 00:33:59,650
So they end up insuring that they're flat.
760
00:33:59,700 --> 00:34:02,250
That's why you see a cooling
plate between them all
761
00:34:02,300 --> 00:34:03,933
one, every five records.
762
00:34:04,840 --> 00:34:06,460
(static hissing)
763
00:34:06,510 --> 00:34:07,880
And that'll be getting them retail ready,
764
00:34:07,930 --> 00:34:09,790
going through the shrink wrapper
765
00:34:09,840 --> 00:34:11,950
and stickering on the back end.
766
00:34:12,000 --> 00:34:14,790
So a lot of our day is
getting these things ready
767
00:34:14,840 --> 00:34:16,363
than package out the door.
768
00:34:18,230 --> 00:34:23,060
We're actually kind of a
by-product of the resurgence
769
00:34:23,110 --> 00:34:27,850
because previous to really about a year,
770
00:34:27,900 --> 00:34:29,760
well previous to about the five years ago
771
00:34:29,810 --> 00:34:31,470
when we started investigating this
772
00:34:31,520 --> 00:34:33,900
there were no new machines being produced.
773
00:34:33,950 --> 00:34:36,800
So if you wanted to start a pressing plant
774
00:34:36,850 --> 00:34:40,330
you either had to purchase
somebody else's plant,
775
00:34:40,380 --> 00:34:44,600
find old machines that hadn't
been used for, you know,
776
00:34:44,650 --> 00:34:47,390
10, 20 years that are
gonna be in bad shape.
777
00:34:47,440 --> 00:34:48,800
Then you have to find the engineer
778
00:34:48,850 --> 00:34:51,720
to be able to fix those machines.
779
00:34:51,770 --> 00:34:54,180
And a lot of those guys were aging
780
00:34:54,230 --> 00:34:55,810
at the time and hard to find.
781
00:34:55,860 --> 00:34:58,870
So that was kind of a non-starter for us.
782
00:34:58,920 --> 00:35:02,240
We investigated it for a very short period
783
00:35:02,290 --> 00:35:03,220
of time and realized that
784
00:35:03,270 --> 00:35:06,754
we had to start a
company with a new press.
785
00:35:06,804 --> 00:35:09,387
(gentle music)
786
00:35:10,620 --> 00:35:12,430
we've been open for about two years,
787
00:35:12,480 --> 00:35:14,957
well this whole idea and
the whole thing started
788
00:35:15,007 --> 00:35:17,140
almost about five years ago.
789
00:35:17,190 --> 00:35:20,490
I've been part of a local
community radio station here
790
00:35:20,540 --> 00:35:23,180
for the last 12 years.
791
00:35:23,230 --> 00:35:26,390
And so being part of the local scene
792
00:35:26,440 --> 00:35:28,900
and knowing bands and things like that,
793
00:35:28,950 --> 00:35:31,600
I really realized that
probably about five years ago,
794
00:35:31,650 --> 00:35:32,890
people were having a really hard time
795
00:35:32,940 --> 00:35:33,800
getting their vinyl made
796
00:35:33,850 --> 00:35:35,080
they were waiting six months.
797
00:35:35,130 --> 00:35:36,670
They were having a lot of issues.
798
00:35:36,720 --> 00:35:39,190
And I knew there was
nobody here in Chicago.
799
00:35:39,240 --> 00:35:41,870
So it started me and another partner,
800
00:35:41,920 --> 00:35:43,950
had my partner Matt and I just,
801
00:35:44,000 --> 00:35:45,460
who's also one of my best friends
802
00:35:45,510 --> 00:35:47,880
we just started a conversation
803
00:35:47,930 --> 00:35:50,860
and he was kind of like,
"Well, let's figure this out."
804
00:35:50,910 --> 00:35:52,880
And that was literally five years ago.
805
00:35:52,930 --> 00:35:56,210
And then it became two partners later.
806
00:35:56,260 --> 00:35:58,020
And, you know, the four of us
807
00:35:58,070 --> 00:35:59,880
just kind of keep kept stair-stepping
808
00:35:59,930 --> 00:36:00,920
and trying to figure it out.
809
00:36:00,970 --> 00:36:03,070
But yeah, it started about five years ago.
810
00:36:04,860 --> 00:36:06,910
Up until we showed up as a pressing plant
811
00:36:06,960 --> 00:36:08,240
here in town two years ago
812
00:36:08,290 --> 00:36:09,660
I think there were a lot of people
813
00:36:09,710 --> 00:36:11,357
that were kind of like, you know
814
00:36:11,407 --> 00:36:12,860
"It's hard to get things done
815
00:36:12,910 --> 00:36:15,970
and we have to go out of
state and we have to, you know
816
00:36:16,020 --> 00:36:18,480
if I have this crazy idea of like printing
817
00:36:18,530 --> 00:36:20,990
on the backside of a
record, who do I talk to?"
818
00:36:21,040 --> 00:36:22,410
Well, now people can walk
819
00:36:22,460 --> 00:36:24,240
into this room and
actually physically talk
820
00:36:24,290 --> 00:36:26,470
to somebody before they
begin their projects.
821
00:36:26,520 --> 00:36:28,510
So we have a lot of labels
822
00:36:28,560 --> 00:36:31,180
and a lot of projects
that wouldn't have existed
823
00:36:31,230 --> 00:36:33,820
if Smashed Plastic hadn't
opened their doors in Chicago.
824
00:36:33,870 --> 00:36:34,653
I think, you know,
825
00:36:34,703 --> 00:36:37,380
and that's what we take
the most pride in here.
826
00:36:37,430 --> 00:36:40,810
So I think those are kind
of my favorite projects.
827
00:36:40,860 --> 00:36:44,130
It was important for us
to be in this building
828
00:36:44,180 --> 00:36:45,940
because we wanted to have a vintage feel.
829
00:36:45,990 --> 00:36:48,410
We wanted to be in the city first place.
830
00:36:48,460 --> 00:36:51,290
We looked around all over the place
831
00:36:51,340 --> 00:36:53,200
and we could have been in a collar suburb
832
00:36:53,250 --> 00:36:54,930
for way cheaper and could have been
833
00:36:54,980 --> 00:36:57,450
in one of those, you know
what I'm talking about
834
00:36:57,500 --> 00:37:01,340
those warehouse buildings
that would have been sterile
835
00:37:01,390 --> 00:37:04,210
But it would have been a
nice place to do production.
836
00:37:04,260 --> 00:37:07,080
This building is the former home
837
00:37:07,130 --> 00:37:08,430
of the Hammond Organ company.
838
00:37:08,480 --> 00:37:10,210
So the Hammond Organ was made here
839
00:37:10,260 --> 00:37:13,660
from the turn of last century
all the way up until 1985.
840
00:37:13,710 --> 00:37:16,190
So it had this musical history,
841
00:37:16,240 --> 00:37:19,760
our proximity to Avondale
and Logan square,
842
00:37:19,810 --> 00:37:22,390
where venues and bands live and play.
843
00:37:22,440 --> 00:37:26,490
And we just felt like we
wanted to be very close.
844
00:37:26,540 --> 00:37:29,513
And so it was a no brainer to
be in a building like this.
845
00:37:30,465 --> 00:37:33,048
(gentle music)
846
00:37:35,470 --> 00:37:39,917
Now, we can take a client
from walking in here saying,
847
00:37:39,967 --> 00:37:41,560
"Hey I just walked out of the studio.
848
00:37:41,610 --> 00:37:42,630
What do I need to do?"
849
00:37:42,680 --> 00:37:46,760
All the way to "Here is
your retail ready product."
850
00:37:46,810 --> 00:37:47,593
They don't know
851
00:37:47,643 --> 00:37:49,970
that all those other
processes are done elsewhere.
852
00:37:50,020 --> 00:37:53,260
Some people come to us at
different points in the process.
853
00:37:53,310 --> 00:37:55,370
They might say, "Hey, I've
already had this master diver.
854
00:37:55,420 --> 00:37:56,760
And I had this plated."
855
00:37:56,810 --> 00:37:57,970
But I always say my favorite part
856
00:37:58,020 --> 00:38:00,420
about the job is handing records
to people or putting them
857
00:38:00,470 --> 00:38:02,950
in the back of their trunk
or their car or whatever.
858
00:38:03,000 --> 00:38:04,550
And that's the beauty of us being here.
859
00:38:04,600 --> 00:38:09,550
A lot of, I mean, probably
85, 90% of our clients
860
00:38:09,600 --> 00:38:11,400
are picking them up right here
861
00:38:11,450 --> 00:38:13,060
and we're wheeling them out to their car
862
00:38:13,110 --> 00:38:14,550
and placing them in their cars.
863
00:38:14,600 --> 00:38:16,130
So we've eliminated
864
00:38:16,180 --> 00:38:19,480
one of the biggest variables that a point
865
00:38:19,530 --> 00:38:23,980
of contention for people
doing vinyl is the shipping.
866
00:38:24,030 --> 00:38:25,940
That to me is one of the
coolest things in the world.
867
00:38:25,990 --> 00:38:27,034
How many people get to sell a product
868
00:38:27,084 --> 00:38:30,530
and actually see their client
get super excited about it.
869
00:38:30,580 --> 00:38:32,520
Half the time we can barely
get bands out of here
870
00:38:32,570 --> 00:38:35,180
'cause they come in and they
stay for like two hours.
871
00:38:35,230 --> 00:38:37,200
You know, they just sit
here and they wanna talk
872
00:38:37,250 --> 00:38:38,550
about their projects and all that.
873
00:38:38,600 --> 00:38:40,060
That's part of the job.
874
00:38:40,110 --> 00:38:42,270
So anyway, yeah, we built
this bar because we wanted
875
00:38:42,320 --> 00:38:44,170
to have a place where people
could come in and listen
876
00:38:44,220 --> 00:38:45,760
to their test pressings,
877
00:38:45,810 --> 00:38:48,450
have a place to hang
out and listen to music.
878
00:38:48,500 --> 00:38:50,660
And that was what this room was all about.
879
00:38:50,710 --> 00:38:52,720
And it's just kind of
evolved into a little bit
880
00:38:52,770 --> 00:38:56,060
of a fun space where now
we've inherited all this
881
00:38:56,110 --> 00:38:58,900
other equipment, like a
jukebox and a pinball machine
882
00:38:58,950 --> 00:39:01,198
from Bloodshot Records.
883
00:39:01,248 --> 00:39:04,210
And it's just kind of a work in progress,
884
00:39:04,260 --> 00:39:07,860
but it was essential
for us to have a space
885
00:39:07,910 --> 00:39:11,116
that can double as an
office, a meeting area
886
00:39:11,166 --> 00:39:14,070
and allow a place just to hang out.
887
00:39:14,120 --> 00:39:15,270
It's even our lunchroom
888
00:39:16,111 --> 00:39:17,010
- A sound is a strange thing.
889
00:39:17,060 --> 00:39:18,790
Everybody has two pair of ears.
890
00:39:18,840 --> 00:39:23,180
So that you can get crazy audio file
891
00:39:23,230 --> 00:39:24,460
and there are guys that'll tell you
892
00:39:24,510 --> 00:39:27,410
that they can set up a system with CDs
893
00:39:27,460 --> 00:39:28,970
that you know, with the right equipment
894
00:39:29,020 --> 00:39:31,350
and everything else, then
it's gonna blow you away.
895
00:39:31,400 --> 00:39:33,750
And it will, you know.
896
00:39:33,800 --> 00:39:36,430
- So I told those things I
suppose, are not understood.
897
00:39:36,480 --> 00:39:38,403
I mean, a CD sounds fine,
898
00:39:39,670 --> 00:39:43,087
vinyl, I think isn't it more
of the taking the record
899
00:39:43,137 --> 00:39:44,900
out to sleep, putting it on.
900
00:39:44,950 --> 00:39:48,700
You can read the sleeve,
which you can't on a CD
901
00:39:48,750 --> 00:39:51,100
you've no idea who wrote
that song or whatever
902
00:39:51,150 --> 00:39:52,650
the magnifying glass isn't big enough.
903
00:39:52,700 --> 00:39:54,390
- A lot of people drank the Kool-Aid
904
00:39:54,440 --> 00:39:58,650
that vinyl just immediately sounds better.
905
00:39:58,700 --> 00:40:00,410
And I would question that
906
00:40:00,460 --> 00:40:02,690
I don't know that that's
actually accurate.
907
00:40:02,740 --> 00:40:05,700
It is true within a certain
span of time, you know,
908
00:40:05,750 --> 00:40:08,583
prior to I'd say 1955 or so,
909
00:40:10,710 --> 00:40:12,150
they didn't really know
what they were doing yet.
910
00:40:12,200 --> 00:40:15,120
You know, so Bessie Smith
recordings back in the day
911
00:40:15,170 --> 00:40:16,760
they sounded pretty rough.
912
00:40:16,810 --> 00:40:19,270
Once they actually figured
out how to master vinyl.
913
00:40:19,320 --> 00:40:21,340
Now they sound pretty darn good,
914
00:40:21,390 --> 00:40:24,423
early CDs in the eighties, abysmal.
915
00:40:25,606 --> 00:40:28,000
And by the time they figured
out how to master CDs
916
00:40:28,050 --> 00:40:30,560
to sound as good as the original vinyl,
917
00:40:30,610 --> 00:40:32,300
we were already into a download culture
918
00:40:32,350 --> 00:40:34,680
and it didn't matter and nobody cared.
919
00:40:34,730 --> 00:40:35,960
And why would I buy a CD?
920
00:40:36,010 --> 00:40:37,460
I can make my own CD.
921
00:40:37,510 --> 00:40:40,290
- Vinyl itself, I think to most people
922
00:40:40,340 --> 00:40:45,070
and most people's ears
has a warmer sound to it.
923
00:40:45,120 --> 00:40:47,320
It sounds more natural.
924
00:40:47,370 --> 00:40:50,300
I think probably because it's coming off
925
00:40:50,350 --> 00:40:53,320
a physical thing from a physical needle
926
00:40:53,370 --> 00:40:55,550
to an electrical impulse that
goes through the speakers
927
00:40:55,600 --> 00:40:58,840
that, you know, that comes
out and hit your ears.
928
00:40:58,890 --> 00:41:00,600
Whereas with the digital sound
929
00:41:03,419 --> 00:41:04,940
it's a cleaned up sound, you know,
930
00:41:04,990 --> 00:41:08,717
and I think the
imperfections of that sound,
931
00:41:08,767 --> 00:41:11,283
it's more pleasing to me.
932
00:41:12,410 --> 00:41:14,240
- I don't think it's necessarily inherent
933
00:41:14,290 --> 00:41:15,910
to the format that it sounds better.
934
00:41:15,960 --> 00:41:17,290
It's inherent to the intent.
935
00:41:17,340 --> 00:41:18,510
- Funny one of our customers,
936
00:41:18,560 --> 00:41:22,060
he is into lint means high
end audio stuff, isn't it?
937
00:41:22,110 --> 00:41:24,090
Spent thousands doing it all.
938
00:41:24,140 --> 00:41:25,203
And he's always said to
me, "Why don't you come
939
00:41:25,253 --> 00:41:26,400
now that I've listened."
940
00:41:26,450 --> 00:41:29,100
I've never gone round, but
he asked someone else on.
941
00:41:29,150 --> 00:41:31,250
I think it took him round.
942
00:41:31,300 --> 00:41:32,953
He put on dark side of the moon,
943
00:41:33,890 --> 00:41:35,320
the fellow listened to it.
944
00:41:35,370 --> 00:41:36,557
When I sort of began to, I said,
945
00:41:36,607 --> 00:41:37,870
"What did you think of that?"
946
00:41:37,920 --> 00:41:40,740
He said, "I couldn't tell the difference."
947
00:41:40,790 --> 00:41:42,400
- [Rusty] Vinyl's warmer fuller sound
948
00:41:42,450 --> 00:41:43,890
comes from many factors
949
00:41:43,940 --> 00:41:46,620
but it's largely due to its analog nature.
950
00:41:46,670 --> 00:41:48,690
Before these albums can be released,
951
00:41:48,740 --> 00:41:50,680
they have to go through
additional processing
952
00:41:50,730 --> 00:41:52,710
to ensure that they sound good.
953
00:41:52,760 --> 00:41:55,170
This is all the hard work
of the mastering engineers
954
00:41:55,220 --> 00:41:56,560
and vinyl cutters.
955
00:41:56,610 --> 00:41:59,610
These are the people that
give vinyl that magical sound.
956
00:41:59,660 --> 00:42:01,110
- [Man] A mastering engineer is a person
957
00:42:01,160 --> 00:42:03,180
skilled in the practice of taking audio,
958
00:42:03,230 --> 00:42:04,280
that has being previously mixed
959
00:42:04,330 --> 00:42:08,030
in either the analog or
digital domain as mono, stereo
960
00:42:08,080 --> 00:42:10,380
or multi-channel formats
and preparing it for use
961
00:42:10,430 --> 00:42:12,560
and distribution, whether
by physical media,
962
00:42:12,610 --> 00:42:13,820
such as vinyl.
963
00:42:13,870 --> 00:42:15,600
Mastering the vinyl is the process
964
00:42:15,650 --> 00:42:18,160
of creating a separate
master that can be cut
965
00:42:18,210 --> 00:42:21,610
into a vinyl record without
added unwanted distortion.
966
00:42:21,660 --> 00:42:24,583
It consists of a mono
stereo image up to 150Hz,
967
00:42:26,270 --> 00:42:28,283
a tamed high-end, and if needed,
968
00:42:28,333 --> 00:42:31,030
a track listing that is
consistent with the frequency
969
00:42:31,080 --> 00:42:32,953
limitations of record cutting.
970
00:42:34,070 --> 00:42:35,990
- I've always loved vinyl records
971
00:42:36,040 --> 00:42:38,430
as someone that grew up playing in bands
972
00:42:38,480 --> 00:42:41,170
since the time I was 14 years old
973
00:42:44,050 --> 00:42:47,160
I always just felt this
attraction to vinyl.
974
00:42:47,210 --> 00:42:49,870
And my star in music kind of came
975
00:42:49,920 --> 00:42:52,910
up through the punk rock scene.
976
00:42:52,960 --> 00:42:56,630
Later on in my life ass I
started recording bands,
977
00:42:56,680 --> 00:42:57,840
basically out of necessity
978
00:42:57,890 --> 00:42:58,673
'cause I was always in bands
979
00:42:58,723 --> 00:43:00,870
that could never afford to record.
980
00:43:00,920 --> 00:43:05,920
I was with a friend that was
getting some lacquers cut
981
00:43:08,040 --> 00:43:10,030
and long story short.
982
00:43:10,080 --> 00:43:11,110
I walked into the studio
983
00:43:11,160 --> 00:43:14,350
and I met Richard Simpson
who became my mentor.
984
00:43:14,400 --> 00:43:16,580
And I saw my first lacquer get cut.
985
00:43:16,630 --> 00:43:19,123
And it sort of changed the game for me.
986
00:43:20,040 --> 00:43:22,090
I grew up listening to vinyl records.
987
00:43:22,140 --> 00:43:25,310
My parents were music fans
988
00:43:25,360 --> 00:43:26,963
especially when I was younger.
989
00:43:28,390 --> 00:43:31,433
And that sort of got me started.
990
00:43:32,300 --> 00:43:35,490
I was obsessed with
music from an early age.
991
00:43:35,540 --> 00:43:39,870
I remember from the time
I was in second grade on,
992
00:43:39,920 --> 00:43:44,570
all my extra money went to
buying 45s, LPs and cassettes.
993
00:43:44,620 --> 00:43:46,490
I became obsessed with heavy metal
994
00:43:46,540 --> 00:43:50,500
until the transition between
sixth and seventh grade.
995
00:43:50,550 --> 00:43:53,410
And I heard punk rock for the first time.
996
00:43:53,460 --> 00:43:54,913
It kind of changed my life.
997
00:43:57,440 --> 00:43:59,290
I think when I met Richard,
998
00:43:59,340 --> 00:44:00,560
when I sat in on the session
999
00:44:00,610 --> 00:44:02,990
we just hit it off and
he was really gracious
1000
00:44:03,040 --> 00:44:06,250
and he allowed me to stand
up, get close to the lake.
1001
00:44:06,300 --> 00:44:08,450
He told me everything he was doing.
1002
00:44:08,500 --> 00:44:10,190
And I remember being really surprised.
1003
00:44:10,240 --> 00:44:12,610
I'm like, wow, you know,
there's no barriers here.
1004
00:44:12,660 --> 00:44:15,680
He's totally, he appreciates the fact
1005
00:44:15,730 --> 00:44:17,450
that I'm interested in this.
1006
00:44:17,500 --> 00:44:19,630
- My name is Richard Simpson.
1007
00:44:19,680 --> 00:44:23,420
I'm a recording
engineer/mastering engineer
1008
00:44:23,470 --> 00:44:26,223
for pretty much completely
with vinyl these things.
1009
00:44:27,370 --> 00:44:32,370
I grew up in Long Island out
in town called Hicksville
1010
00:44:33,360 --> 00:44:35,793
which was about 30 miles out of the city.
1011
00:44:36,660 --> 00:44:40,940
My father was the head
engineer at RCA in New York.
1012
00:44:40,990 --> 00:44:43,640
So he would come home and
he'd bring records home
1013
00:44:43,690 --> 00:44:45,750
that he was working on.
1014
00:44:45,800 --> 00:44:47,527
My era when I first was coming up
1015
00:44:47,577 --> 00:44:50,850
and with music was more
of the Tommy Dorsey,
1016
00:44:50,900 --> 00:44:53,960
Glenn Miller, the swing kind of era.
1017
00:44:54,010 --> 00:44:56,340
I happened to be somebody who really,
1018
00:44:56,390 --> 00:44:59,840
I liked to dance from a kid on up.
1019
00:44:59,890 --> 00:45:03,310
And the music just always
had an interest to me.
1020
00:45:03,360 --> 00:45:05,802
I was in the air force for four years.
1021
00:45:05,852 --> 00:45:07,050
I didn't know what I wanted to do.
1022
00:45:07,100 --> 00:45:11,050
I went to art school for
like a couple of semesters
1023
00:45:11,100 --> 00:45:13,730
and it wasn't what I
thought it was gonna be.
1024
00:45:13,780 --> 00:45:14,960
So I went into the service
1025
00:45:15,010 --> 00:45:17,330
spent four years in the air force.
1026
00:45:17,380 --> 00:45:18,850
And when I got out
1027
00:45:18,900 --> 00:45:22,590
during that time I got
married and I had one child.
1028
00:45:22,640 --> 00:45:25,100
We came back to New York city.
1029
00:45:25,150 --> 00:45:26,490
It helped to have my father
1030
00:45:26,540 --> 00:45:29,110
be one of the head guys at RCA.
1031
00:45:29,160 --> 00:45:30,520
So he got me an interview
1032
00:45:30,570 --> 00:45:33,860
and I got on and I
started off at the bottom
1033
00:45:33,910 --> 00:45:38,670
like quality testing
with sitting for defects.
1034
00:45:38,720 --> 00:45:42,280
And then the next step
was to check the work
1035
00:45:42,330 --> 00:45:44,923
of the vinyl mastering engineers.
1036
00:45:45,920 --> 00:45:49,810
They came in in the morning
and they have a rack.
1037
00:45:49,860 --> 00:45:52,120
We called it of 12 albums
1038
00:45:52,170 --> 00:45:55,210
or more that they had to
cut during the daytime.
1039
00:45:55,260 --> 00:45:56,753
After they pressed a few thousand records
1040
00:45:56,803 --> 00:45:59,990
they had to come back and have
a new master lacquer made.
1041
00:46:00,040 --> 00:46:04,980
And at that time the engineer
would cut a one minute section
1042
00:46:05,030 --> 00:46:08,662
of the music on the outside,
which allowed me to play it
1043
00:46:08,712 --> 00:46:11,740
because master is a cut on a 14 inch disc.
1044
00:46:11,790 --> 00:46:12,990
The music starts at 12.
1045
00:46:13,040 --> 00:46:16,790
So this a couple of inches
for making a test cut.
1046
00:46:16,840 --> 00:46:19,387
They'd cut a one minute test of,
1047
00:46:19,437 --> 00:46:20,750
and then I compare that,
1048
00:46:20,800 --> 00:46:23,870
we keep in production
cut, which would show
1049
00:46:23,920 --> 00:46:26,750
in the first minute that
we had picks of plus two.
1050
00:46:26,800 --> 00:46:27,700
So I'd play that.
1051
00:46:27,750 --> 00:46:30,317
And if we were only getting
zero, I'd go back and say,
1052
00:46:30,367 --> 00:46:32,636
"Hey we gotta raise the level up to match
1053
00:46:32,686 --> 00:46:34,423
what's out there.
1054
00:46:34,473 --> 00:46:35,720
What people are buying.
1055
00:46:35,770 --> 00:46:37,000
We don't wanna put a different record
1056
00:46:37,050 --> 00:46:39,973
out and have it sound lower or louder.
1057
00:46:41,130 --> 00:46:43,440
I started in 1966
1058
00:46:43,490 --> 00:46:46,880
the early years was a lot of big artists.
1059
00:46:46,930 --> 00:46:48,850
They were on RCA.
1060
00:46:48,900 --> 00:46:52,520
So one of my first groups I
worked with was The Guests Who
1061
00:46:52,570 --> 00:46:54,820
and then The Monkees.
1062
00:46:54,870 --> 00:46:56,571
Well, Elvis was always coming up
1063
00:46:56,621 --> 00:47:00,570
and Lou Reed and David Bowie
1064
00:47:00,620 --> 00:47:04,680
they were my first
exposure cutting records.
1065
00:47:04,730 --> 00:47:07,280
So I was involved in
cutting a lot of those
1066
00:47:07,330 --> 00:47:08,763
but it was a lot of fun.
1067
00:47:08,813 --> 00:47:11,290
I never considered what I do work.
1068
00:47:11,340 --> 00:47:14,123
So it's been fun.
1069
00:47:15,730 --> 00:47:19,370
Well, RCA was cranking
along and I was in New York
1070
00:47:19,420 --> 00:47:22,853
and they were opening up
a new room in Hollywood.
1071
00:47:24,030 --> 00:47:27,280
So my boss at the time asked me
1072
00:47:27,330 --> 00:47:29,423
if I would be interested in transferring.
1073
00:47:30,330 --> 00:47:31,300
So at that time it seemed
1074
00:47:31,350 --> 00:47:33,290
like California was the place to go.
1075
00:47:33,340 --> 00:47:34,530
So I jumped at it.
1076
00:47:34,580 --> 00:47:35,663
I said, yeah, sure.
1077
00:47:35,713 --> 00:47:39,000
In the Hollywood studios, it
was a little bit different.
1078
00:47:39,050 --> 00:47:40,660
It was more relaxed
1079
00:47:42,982 --> 00:47:44,860
and New York was more
of a suit and tie thing.
1080
00:47:44,910 --> 00:47:48,370
And there was certain things you could do
1081
00:47:48,420 --> 00:47:50,052
and you couldn't do.
1082
00:47:50,102 --> 00:47:50,885
And it was just more relaxed.
1083
00:47:50,935 --> 00:47:54,530
We worked more hours and to my surprise
1084
00:47:55,720 --> 00:47:58,650
RCA decided to close.
1085
00:47:58,700 --> 00:48:01,360
And at the time I think
they were following suit.
1086
00:48:01,410 --> 00:48:04,470
What the CBS Records did.
1087
00:48:04,520 --> 00:48:05,320
It was kind of a shock
1088
00:48:05,370 --> 00:48:07,160
we're all sitting there working.
1089
00:48:07,210 --> 00:48:09,990
And then we're told, you
know, a month from now
1090
00:48:10,040 --> 00:48:12,390
it's no longer gonna be in existence.
1091
00:48:12,440 --> 00:48:15,710
First, I tried to go out and get a loan
1092
00:48:15,760 --> 00:48:17,650
and buy a new system.
1093
00:48:17,700 --> 00:48:19,610
The people who bought the studio
1094
00:48:19,660 --> 00:48:23,720
they bought the new lays
that I was working on.
1095
00:48:23,770 --> 00:48:27,110
So we had the old lays that
I first started cutting
1096
00:48:27,160 --> 00:48:29,580
on when I came out here
1097
00:48:29,630 --> 00:48:32,860
and it was sitting in the
room idle, wasn't being used.
1098
00:48:32,910 --> 00:48:35,817
So I went to my boss at the time and said,
1099
00:48:35,867 --> 00:48:38,890
"Hey, can I buy the system?"
1100
00:48:38,940 --> 00:48:41,727
And he kinda looked at me and said,
1101
00:48:41,777 --> 00:48:43,577
"Yeah nobody, it's not going any place.
1102
00:48:43,627 --> 00:48:46,430
The new people aren't interested in that."
1103
00:48:46,480 --> 00:48:47,890
They pretty much almost gave it to me.
1104
00:48:47,940 --> 00:48:51,050
I think I paid like
$10,000 for the whole thing
1105
00:48:51,100 --> 00:48:56,100
including tape machine,
monitors, equalizers, some amps
1106
00:48:57,210 --> 00:49:01,630
the McIntosh amps that are
probably worth that much alone.
1107
00:49:01,680 --> 00:49:03,200
When we closed down the reference point
1108
00:49:03,250 --> 00:49:06,430
I moved into Hollywood
into a pressing plant
1109
00:49:06,480 --> 00:49:09,580
a place called Coralic
Engineering Manufacturing.
1110
00:49:09,630 --> 00:49:12,610
Then there was a big boom from there.
1111
00:49:12,660 --> 00:49:14,250
I mean, it was so much fun.
1112
00:49:14,300 --> 00:49:16,910
This Macola Records
with the pressing plant
1113
00:49:16,960 --> 00:49:18,960
and really they blew up.
1114
00:49:19,010 --> 00:49:21,190
They didn't know how to handle, you know
1115
00:49:21,240 --> 00:49:23,110
hit after hit was coming in there.
1116
00:49:23,160 --> 00:49:27,780
It was just one, you know,
one hit group after another.
1117
00:49:27,830 --> 00:49:31,780
And I remember my first rap artist Ice-T
1118
00:49:32,850 --> 00:49:36,550
and at that time, I didn't
know who Ice-T really was,
1119
00:49:36,600 --> 00:49:37,870
he'd come in and start talking.
1120
00:49:37,920 --> 00:49:38,971
And I said
1121
00:49:39,021 --> 00:49:39,804
"What is this?"
1122
00:49:39,854 --> 00:49:41,410
'Cause he talked exactly the way he rap.
1123
00:49:41,460 --> 00:49:43,260
It was just the rhythm and the flow.
1124
00:49:43,310 --> 00:49:46,307
And it was, you know, and
that was really different.
1125
00:49:46,357 --> 00:49:48,080
And that was my first introduction
1126
00:49:48,130 --> 00:49:50,860
to pretty much hip hop and rap.
1127
00:49:50,910 --> 00:49:53,350
And he'd come in on a weekly basis
1128
00:49:53,400 --> 00:49:55,120
and I cut a dub from the music
1129
00:49:55,170 --> 00:49:57,000
and then he'd go out and do the live show,
1130
00:49:57,050 --> 00:49:58,903
playing what we call dab.
1131
00:49:59,770 --> 00:50:02,670
And a lot of my work was
doing that kind of stuff.
1132
00:50:02,720 --> 00:50:05,300
I had cutting with DJs, cutting dubs,
1133
00:50:05,350 --> 00:50:09,770
mastering the hip hop and the
dance and electronic music.
1134
00:50:09,820 --> 00:50:12,933
I was busy and it was a lot of fun.
1135
00:50:14,490 --> 00:50:19,490
- Richard's clientele, heavily
relied on West Coast hip hop
1136
00:50:21,400 --> 00:50:25,330
house music, electronic
music, and the punk rock
1137
00:50:25,380 --> 00:50:26,910
and Indie bands that were
still cutting records
1138
00:50:26,960 --> 00:50:29,973
because major labels, weren't
cutting records at all that.
1139
00:50:30,023 --> 00:50:34,737
So I got to be involved
in a lot of cool records
1140
00:50:34,787 --> 00:50:37,590
and it was always fun to see, you know
1141
00:50:38,490 --> 00:50:41,010
DJs coming in, you know, like hours
1142
00:50:41,060 --> 00:50:44,100
before show and we're cutting
dubplates for their show.
1143
00:50:44,150 --> 00:50:49,150
And, you know, Richard cut
all the local hip hop stuff
1144
00:50:49,740 --> 00:50:51,950
everything from alcoholics to,
1145
00:50:52,000 --> 00:50:54,770
and back in the eighties he
cut all the Geto Boy stuff,
1146
00:50:54,820 --> 00:50:57,400
Cool Keith, first end of the year EP
1147
00:50:58,390 --> 00:51:02,420
like all this legendary
hip hop stuff that I loved.
1148
00:51:02,470 --> 00:51:05,250
Being a master engineer the
only thing I can compare it to
1149
00:51:05,300 --> 00:51:08,580
and I joke with a few friends
of mine in the industry
1150
00:51:08,630 --> 00:51:10,760
and I've said it before, but I feel like
1151
00:51:10,810 --> 00:51:14,400
the kid that wanted to be
an astronaut that got to be.
1152
00:51:14,450 --> 00:51:15,500
I mean, it's a dream job.
1153
00:51:15,550 --> 00:51:18,720
We sit here and we listen
to amazing music all day
1154
00:51:18,770 --> 00:51:23,770
and help the artist push
that last bit, you know
1155
00:51:23,920 --> 00:51:25,223
over the finish line.
1156
00:51:27,990 --> 00:51:30,520
- [Rusty] With around 1400
independent vinyl stores
1157
00:51:30,570 --> 00:51:32,460
in America alone, you can get your hands
1158
00:51:32,510 --> 00:51:34,870
on your favorite records
with relative ease.
1159
00:51:34,920 --> 00:51:37,600
Thanks to it's ever growing
popularity, vinylmania
1160
00:51:37,650 --> 00:51:40,580
spread worldwide, even
in corners of the world
1161
00:51:40,630 --> 00:51:41,996
you might not expect.
1162
00:51:42,046 --> 00:51:45,129
(instrumental music)
1163
00:51:53,590 --> 00:51:57,330
- I'm Pilak Bhatt and I'm from Mumbai.
1164
00:51:57,380 --> 00:51:59,850
And we have a small record shop
1165
00:51:59,900 --> 00:52:01,653
called Music Circle in Mumbai.
1166
00:52:04,510 --> 00:52:06,090
I was fascinated by music right
1167
00:52:06,140 --> 00:52:08,663
from my childhood because my parents
1168
00:52:08,713 --> 00:52:11,740
were very much into music,
you know, music levels.
1169
00:52:11,790 --> 00:52:14,120
And we would often attend concerts
1170
00:52:14,170 --> 00:52:17,620
by chance like Ravi Shankar, Alia Parkan.
1171
00:52:17,670 --> 00:52:20,880
My uncle, he had a great
collection of music.
1172
00:52:20,930 --> 00:52:22,640
He was a great record collector.
1173
00:52:22,690 --> 00:52:24,463
You can say, music is in my blood.
1174
00:52:26,530 --> 00:52:29,450
I've been in this business
for the last 15 years.
1175
00:52:29,500 --> 00:52:31,790
You know, when the series game
1176
00:52:31,840 --> 00:52:34,460
a lot of people started
giving away their violence.
1177
00:52:34,510 --> 00:52:35,670
So I thought okay,
1178
00:52:35,720 --> 00:52:37,780
this is a good time,
actually, because I knew
1179
00:52:37,830 --> 00:52:40,380
that vinyl sound is much
better than the CD sound.
1180
00:52:40,430 --> 00:52:44,270
So I thought this is a good
time to collect vinyls.
1181
00:52:44,320 --> 00:52:45,960
So that time I was not
thinking of business
1182
00:52:46,010 --> 00:52:48,880
as such, but, you know,
being passionate about music
1183
00:52:48,930 --> 00:52:51,420
I wanted to have the vinyls, you know
1184
00:52:51,470 --> 00:52:55,360
so I collected a lot of
vinyls during that time.
1185
00:52:55,410 --> 00:52:57,830
Naturally, then it grew over the years
1186
00:52:57,880 --> 00:53:02,163
and today I have a huge collection
of vinyls as you can see.
1187
00:53:03,600 --> 00:53:08,040
There was a record store
called Rhythm House in Mumbai.
1188
00:53:08,090 --> 00:53:10,060
That was the biggest in Mumbai.
1189
00:53:10,110 --> 00:53:13,110
And my main reason of entry or going
1190
00:53:13,160 --> 00:53:16,450
into this vinyl thing is
because I love the vinyl sound.
1191
00:53:16,500 --> 00:53:18,120
It is an analog sound.
1192
00:53:18,170 --> 00:53:21,190
It is a very pure, natural, warm sound.
1193
00:53:21,240 --> 00:53:25,030
And compared to series and
MP3s, which are, you know
1194
00:53:25,080 --> 00:53:26,873
kind of a compromised format,
1195
00:53:27,710 --> 00:53:30,820
younger days I used to
listen to a lot of Beetles.
1196
00:53:30,870 --> 00:53:34,360
And then over the years, my
tastes will change a little bit.
1197
00:53:34,410 --> 00:53:36,893
Then I got into groups like Santana,
1198
00:53:36,943 --> 00:53:39,060
Pink Flyod, Dire Straits
1199
00:53:39,110 --> 00:53:41,150
all the classic rock groups, you know
1200
00:53:41,200 --> 00:53:43,080
and when you listen to
these guys, you know,
1201
00:53:43,130 --> 00:53:45,640
they have a profound influence on you
1202
00:53:45,690 --> 00:53:48,833
because they change your
life forever, you know.
1203
00:53:48,883 --> 00:53:52,414
(sensational music)
1204
00:53:52,464 --> 00:53:53,247
Previously, I was working
1205
00:53:53,297 --> 00:53:55,410
with my brother in the metal business.
1206
00:53:55,460 --> 00:54:00,460
And when I turned 50, I thought
I must do what I love to do.
1207
00:54:01,470 --> 00:54:03,200
I must get involved into the business
1208
00:54:03,250 --> 00:54:04,893
of what I really like to do.
1209
00:54:06,010 --> 00:54:09,460
You know, but every record
has a little story behind it.
1210
00:54:09,510 --> 00:54:11,150
You know, there are a lot of sentiments,
1211
00:54:11,200 --> 00:54:14,070
emotions also attached to buying records
1212
00:54:14,120 --> 00:54:15,550
and those records I will never sell
1213
00:54:15,600 --> 00:54:17,370
because those are like special to me
1214
00:54:17,420 --> 00:54:19,590
and gifted by someone to me.
1215
00:54:19,640 --> 00:54:21,420
So my philosophy for music is,
1216
00:54:21,470 --> 00:54:24,610
you just don't stick to one genre,
1217
00:54:24,660 --> 00:54:27,170
be open-minded and listen
to all kinds of music.
1218
00:54:27,220 --> 00:54:28,590
There is African music.
1219
00:54:28,640 --> 00:54:30,470
There is Arabic music.
1220
00:54:30,520 --> 00:54:32,650
There is Latin music to be discovered.
1221
00:54:32,700 --> 00:54:35,530
So this is my advice to the youth also,
1222
00:54:35,580 --> 00:54:37,810
don't just stick to one kind of music,
1223
00:54:37,860 --> 00:54:39,563
listen to music with open mind.
1224
00:54:43,930 --> 00:54:47,680
Basically I'm in this music
business because of my passion
1225
00:54:47,730 --> 00:54:50,730
not because of money or not
because of the number of records
1226
00:54:50,780 --> 00:54:53,670
or I want to touch one
like figure or anything.
1227
00:54:53,720 --> 00:54:56,210
I'm basically very passionate music lover.
1228
00:54:56,260 --> 00:54:58,132
That's how I am in this business.
1229
00:54:58,182 --> 00:55:01,020
(sensational music)
1230
00:55:01,070 --> 00:55:03,977
For me the music is not
just about selling records
1231
00:55:04,027 --> 00:55:06,190
but it is a way of life.
1232
00:55:06,240 --> 00:55:07,900
Music is my life.
1233
00:55:07,950 --> 00:55:10,574
So I'll always be associated with music.
1234
00:55:10,624 --> 00:55:13,700
(gentle music)
1235
00:55:13,750 --> 00:55:15,570
- [Rusty] To so many
people, record collecting
1236
00:55:15,620 --> 00:55:18,970
has become something of a
lifestyle rather than just a hobby
1237
00:55:19,020 --> 00:55:20,590
but where are these records we're dying
1238
00:55:20,640 --> 00:55:22,270
to get our hands on?
1239
00:55:22,320 --> 00:55:24,630
The term rare records
might conjure up images
1240
00:55:24,680 --> 00:55:26,760
of prehistorical obscure albums that feel
1241
00:55:26,810 --> 00:55:29,250
almost unobtainable to
the average listener
1242
00:55:29,300 --> 00:55:30,760
but there are many factors that go
1243
00:55:30,810 --> 00:55:32,680
into making a record rare.
1244
00:55:32,730 --> 00:55:35,993
And some of them are not as
far out, as you might imagine.
1245
00:55:37,530 --> 00:55:42,220
- We've had rare things like
The Beatles Butchers cover.
1246
00:55:42,270 --> 00:55:45,040
You know, we've had, you
know, rare jazz things.
1247
00:55:45,090 --> 00:55:47,990
- I have some good stories
of finding rare records.
1248
00:55:48,040 --> 00:55:49,910
- Found all kinds of things.
1249
00:55:49,960 --> 00:55:53,380
People have been selling
us stuff back for 30 years
1250
00:55:53,430 --> 00:55:55,160
and you you never know what's coming in
1251
00:55:55,210 --> 00:55:56,860
and what it is and...
1252
00:55:56,910 --> 00:55:59,438
- The rarest record,
1253
00:55:59,488 --> 00:56:02,640
we've got a few, but I
guess the most rare record
1254
00:56:02,690 --> 00:56:06,880
is we had a 45, a Motley
Crue, Girls, Girls, Girls
1255
00:56:06,930 --> 00:56:11,225
45, that was a promo edition
that was only given out
1256
00:56:11,275 --> 00:56:15,540
at their kickoff of
that tour in Las Vegas,
1257
00:56:15,590 --> 00:56:18,710
that show they passed out 1000 of them.
1258
00:56:18,760 --> 00:56:20,900
- I bought, I think it was Bon Jovi.
1259
00:56:20,950 --> 00:56:24,150
I bought a 45, my mom let me
buy a 45 at a records tour
1260
00:56:24,200 --> 00:56:26,981
in Decatur, Illinois, where
I was when I was young.
1261
00:56:27,031 --> 00:56:29,200
And so I was old enough where vinyl
1262
00:56:29,250 --> 00:56:31,060
was still kind of phasing out.
1263
00:56:31,110 --> 00:56:33,810
- Rarity is one of those odd things,
1264
00:56:33,860 --> 00:56:35,807
because a rare record to some is like,
1265
00:56:35,857 --> 00:56:37,660
"Oh my God, I found this
Debbie Gibson record
1266
00:56:37,710 --> 00:56:40,240
that I've never found before."
1267
00:56:40,290 --> 00:56:42,820
And, you know, to somebody
that's a really rare thing.
1268
00:56:42,870 --> 00:56:45,530
You know, the market's always changing.
1269
00:56:45,580 --> 00:56:47,890
And the rarity of things
always changes as well.
1270
00:56:47,940 --> 00:56:51,375
- I saw this album come up
as the Wailers, you know
1271
00:56:51,425 --> 00:56:53,378
it was like definitely not
Bob Marley and the Wailers.
1272
00:56:53,428 --> 00:56:56,100
And I actually went past it at first.
1273
00:56:56,150 --> 00:56:57,320
And then I backed up
1274
00:56:57,370 --> 00:57:01,400
and there is this beautiful brand new
1275
00:57:01,450 --> 00:57:03,050
not wrapped but it was a brand new copy.
1276
00:57:03,100 --> 00:57:03,950
- That was one of the shockers.
1277
00:57:04,000 --> 00:57:05,670
I mean, we're very well versed
1278
00:57:05,720 --> 00:57:08,900
in what most, everything is valued at.
1279
00:57:08,950 --> 00:57:12,640
And we do know like high dollar,
regular high dollar records
1280
00:57:12,690 --> 00:57:16,871
and things, what to look
for that was probably
1281
00:57:16,921 --> 00:57:20,281
one of the big surprises
because we had really,
1282
00:57:20,331 --> 00:57:22,150
we knew it was worth something
1283
00:57:22,200 --> 00:57:24,610
but it wasn't very
obvious in the beginning.
1284
00:57:24,660 --> 00:57:25,443
- Our record is only really with,
1285
00:57:25,493 --> 00:57:27,060
or someone to pay for it anyway.
1286
00:57:27,110 --> 00:57:29,310
And yet, you know, it's
already well sticking it down
1287
00:57:29,360 --> 00:57:31,379
for 1500 pounds, but how many people
1288
00:57:31,429 --> 00:57:32,800
after you get in 1500 pound?
1289
00:57:32,850 --> 00:57:34,740
And I've had a couple of Please Please Me
1290
00:57:34,790 --> 00:57:38,360
as Black and Gold, and
which about decent prices
1291
00:57:38,410 --> 00:57:40,282
full but they're rare,
1292
00:57:40,332 --> 00:57:41,460
you know, you don't see them that often.
1293
00:57:41,510 --> 00:57:42,460
They don't come in that often.
1294
00:57:42,510 --> 00:57:44,620
- Nobody's ever seen
this, but this is worth
1295
00:57:44,670 --> 00:57:46,260
a hundred dollars.
1296
00:57:46,310 --> 00:57:47,680
They have to believe us, right?
1297
00:57:47,730 --> 00:57:50,390
- Most of the rare records that are found,
1298
00:57:50,440 --> 00:57:51,627
I mostly got here.
1299
00:57:51,677 --> 00:57:53,600
- The more interesting,
rare records that have come
1300
00:57:53,650 --> 00:57:55,159
across are the ones that weren't rare
1301
00:57:55,209 --> 00:57:57,800
at my own collection
1302
00:57:57,850 --> 00:58:00,270
that came to be rare later on.
1303
00:58:00,320 --> 00:58:02,760
- In Japan I had these
things called the eight bands
1304
00:58:02,810 --> 00:58:04,660
which are like these little tiny records.
1305
00:58:04,710 --> 00:58:08,330
And the vinyls were about the
size of like the vinyl label.
1306
00:58:08,380 --> 00:58:09,820
And they had like tiny mini
1307
00:58:09,870 --> 00:58:11,640
like record players playing them on
1308
00:58:11,690 --> 00:58:12,984
of course the sound wasn't great,
1309
00:58:13,034 --> 00:58:15,840
but they were kind of cute
when you look to them.
1310
00:58:15,890 --> 00:58:18,090
But I think the food
buyers, and I know that
1311
00:58:18,140 --> 00:58:22,490
the white stripes actually
released like rare eight bands
1312
00:58:22,540 --> 00:58:24,180
and they sold them at
shows and things like that.
1313
00:58:24,230 --> 00:58:25,405
But they're crazy
1314
00:58:25,455 --> 00:58:28,000
but there's something about
them that's just cool.
1315
00:58:28,050 --> 00:58:30,190
- I think the rarest record I have someone
1316
00:58:30,240 --> 00:58:33,670
actually gave to me,
which is kind of weird,
1317
00:58:33,720 --> 00:58:34,910
at the time the record wasn't,
1318
00:58:34,960 --> 00:58:37,560
it became valuable since
they gave it to me.
1319
00:58:37,610 --> 00:58:40,080
At the time it was just like,
here's this record I made.
1320
00:58:40,130 --> 00:58:42,900
- Basically I had started
my collection so early.
1321
00:58:42,950 --> 00:58:45,480
They were still $2 before
my employee discount.
1322
00:58:45,530 --> 00:58:47,400
And you just buy up whatever.
1323
00:58:47,450 --> 00:58:48,990
It didn't matter if you knew what it was.
1324
00:58:49,040 --> 00:58:52,590
And then years later I'm
like, "Oh, that's worth $200."
1325
00:58:52,640 --> 00:58:53,780
- I know my parents personally
1326
00:58:53,830 --> 00:58:55,590
they've been a lot more interested
1327
00:58:55,640 --> 00:58:57,096
in finding records for us.
1328
00:58:57,146 --> 00:59:00,890
And so my mom's like a, she's
a big garage sale person.
1329
00:59:00,940 --> 00:59:02,100
She goes like every week.
1330
00:59:02,150 --> 00:59:04,500
And so, every time she goes out
1331
00:59:04,550 --> 00:59:06,430
she's always looking for records for us.
1332
00:59:06,480 --> 00:59:08,160
- I just started flipping
through the records anyway.
1333
00:59:08,210 --> 00:59:12,843
And I found John Carpenter,
Halloween soundtrack on vinyl.
1334
00:59:14,067 --> 00:59:15,327
And that one, I looked it up
1335
00:59:15,377 --> 00:59:17,650
and it was of course the going rate
1336
00:59:17,700 --> 00:59:19,330
for a record is what people will pay.
1337
00:59:19,380 --> 00:59:20,410
But it looked like
1338
00:59:20,460 --> 00:59:25,460
what found it was a $300
record for 99 cents.
1339
00:59:25,840 --> 00:59:28,650
So, that was a pretty good deal.
1340
00:59:28,700 --> 00:59:29,580
- [Rusty] Signed the originals
1341
00:59:29,630 --> 00:59:31,890
of The Beatles Sgt. Pepper's
Lonely Hearts Club Band
1342
00:59:31,940 --> 00:59:35,940
have gone for a whopping 290K price tag.
1343
00:59:35,990 --> 00:59:38,160
It's also said the Ringo Starr's own copy
1344
00:59:38,210 --> 00:59:39,530
of the first ever pressing
1345
00:59:39,580 --> 00:59:41,420
of The Beatles white album is worth
1346
00:59:41,470 --> 00:59:44,540
somewhere around $700,000,
1347
00:59:44,590 --> 00:59:45,620
but that's nothing compared
1348
00:59:45,670 --> 00:59:48,520
to the jaw-dropping $2 million price tag
1349
00:59:48,570 --> 00:59:51,870
on Wu Tang Clan's album,
Once Upon a Time in Shaolin,
1350
00:59:51,920 --> 00:59:54,630
which was supposedly only
pressed a vinyl once.
1351
00:59:54,680 --> 00:59:56,290
This copy was so prestigious
1352
00:59:56,340 --> 00:59:58,052
that upon purchase,
the buyer was forbidden
1353
00:59:58,102 --> 01:00:02,670
from selling this copy for
an 88 year time period.
1354
01:00:02,720 --> 01:00:06,290
- Val, you know, the founder
and original owner worked
1355
01:00:06,340 --> 01:00:08,550
at Capitol Records when
The Beatles came out
1356
01:00:08,600 --> 01:00:12,270
and was called down on her day
off to strip Butcher covers.
1357
01:00:12,320 --> 01:00:14,860
So, I mean, that's the big
one, and everyone always asked
1358
01:00:14,910 --> 01:00:18,330
why didn't you snag one of
those, they're worth a fortune.
1359
01:00:18,380 --> 01:00:22,550
- This one is a Sunroll
record that is handmade
1360
01:00:23,400 --> 01:00:27,090
but cutting up shower curtains
are just one of the kind.
1361
01:00:27,140 --> 01:00:27,923
- If you're aware of it
1362
01:00:27,973 --> 01:00:29,670
but there's something
called Record Store Day
1363
01:00:29,720 --> 01:00:30,503
and Record Store Day
1364
01:00:30,553 --> 01:00:34,660
actually the third Record
Store Day is this Saturday.
1365
01:00:34,710 --> 01:00:35,760
So we're preparing for it.
1366
01:00:35,810 --> 01:00:38,743
There's boxes and boxes
of unreleased tracks
1367
01:00:38,793 --> 01:00:40,580
in here that we're preparing for.
1368
01:00:40,630 --> 01:00:42,610
And what they did was a came out,
1369
01:00:42,660 --> 01:00:43,590
the records that come out
1370
01:00:43,640 --> 01:00:45,850
come out usually in limited presses
1371
01:00:45,900 --> 01:00:47,507
but the big one is an April every year.
1372
01:00:47,557 --> 01:00:49,380
And it's to support Andy record shops.
1373
01:00:49,430 --> 01:00:50,800
And they would do with
these special releases
1374
01:00:50,850 --> 01:00:51,633
only for that day.
1375
01:00:51,683 --> 01:00:52,930
They might re-issue them later,
1376
01:00:52,980 --> 01:00:55,169
but not with a special
packaging or the special color
1377
01:00:55,219 --> 01:00:57,520
or it might be only for that day
1378
01:00:57,570 --> 01:00:59,210
and never be reissued in that.
1379
01:00:59,260 --> 01:01:02,760
- And they make it exclusive
to independent record stores
1380
01:01:02,810 --> 01:01:04,500
which makes it super cool.
1381
01:01:04,550 --> 01:01:06,980
'Cause then people just,
they want to drive traffic
1382
01:01:07,030 --> 01:01:10,206
back into record stores and
keep those places around.
1383
01:01:10,256 --> 01:01:13,256
(sensational music)
1384
01:01:29,170 --> 01:01:32,170
- After the war, a source of 1947
1385
01:01:32,220 --> 01:01:35,730
my mother's brother came
out of the air force
1386
01:01:35,780 --> 01:01:39,070
and bought this shop to,
1387
01:01:39,120 --> 01:01:42,230
well at the time I think it's sold a bits
1388
01:01:42,280 --> 01:01:43,450
of everything it's of.
1389
01:01:43,500 --> 01:01:46,040
We used to sell fancy goods, cigarettes
1390
01:01:46,090 --> 01:01:47,869
and things like that.
1391
01:01:47,919 --> 01:01:52,030
1950, he found another shop not far away
1392
01:01:52,080 --> 01:01:54,620
his wife's thought of,
like this older building.
1393
01:01:54,670 --> 01:01:58,671
So, and I'm talking of
1950 and then sort of 1951
1394
01:01:58,721 --> 01:02:03,721
she bought it off in for
400 and something quids
1395
01:02:03,990 --> 01:02:08,250
where with all the stock,
a lot of which was,
1396
01:02:08,300 --> 01:02:10,840
as I say there were strange
fancy goods and that
1397
01:02:10,890 --> 01:02:13,210
but we also used to sell 78s.
1398
01:02:13,260 --> 01:02:14,080
My mother started work
1399
01:02:14,130 --> 01:02:16,980
I think that she sold their
first record when she was 30.
1400
01:02:17,971 --> 01:02:20,554
(gentle music)
1401
01:02:40,200 --> 01:02:41,850
I've always been in a record shop
1402
01:02:43,139 --> 01:02:45,250
I bought the one in Old Swan in 1961.
1403
01:02:45,300 --> 01:02:47,150
So I was always around records.
1404
01:02:47,200 --> 01:02:49,990
I used to come and help
my mom from about 1980.
1405
01:02:50,040 --> 01:02:51,467
Used to drop in after work
1406
01:02:51,517 --> 01:02:54,700
'cause I was actually a mail
man for the Valley Shore.
1407
01:02:54,750 --> 01:02:56,860
So I do get up at four in the morning
1408
01:02:56,910 --> 01:02:57,970
and go and do a bit of,
1409
01:02:58,020 --> 01:03:00,223
I wasn't asking to drive
in the thing I was helping.
1410
01:03:00,273 --> 01:03:01,714
And then after there,
1411
01:03:01,764 --> 01:03:02,860
'cause it was only around the corner
1412
01:03:02,910 --> 01:03:04,670
coming up a cup of tea with me now,
1413
01:03:04,720 --> 01:03:07,083
and then I just started helping out.
1414
01:03:07,133 --> 01:03:09,253
And so I've sort of been there ever since.
1415
01:03:11,220 --> 01:03:12,519
It's very annoying when they come in
1416
01:03:12,569 --> 01:03:13,352
and tell you where they,
1417
01:03:13,402 --> 01:03:15,350
"Oh, I've just bought this
from such and such a place."
1418
01:03:15,400 --> 01:03:17,680
Do I care? (laughs)
1419
01:03:17,730 --> 01:03:19,572
Yeah, people that nice
1420
01:03:19,622 --> 01:03:20,900
I mean, we've got loads
of regular customers
1421
01:03:20,950 --> 01:03:22,710
and they're all really nice people
1422
01:03:22,760 --> 01:03:26,683
and I am so yeah, wouldn't
change it for the world.
1423
01:03:30,290 --> 01:03:32,830
- [Rusty] The undeniable sound
of Viner was proven itself
1424
01:03:32,880 --> 01:03:35,990
many times over, but there's
also a visual appeal.
1425
01:03:36,040 --> 01:03:37,990
For many fans and collectors alike
1426
01:03:38,040 --> 01:03:40,040
the artwork has sealed it's own place
1427
01:03:40,090 --> 01:03:41,691
within the vinyl phenomenon.
1428
01:03:41,741 --> 01:03:44,824
(instrumental music)
1429
01:03:46,240 --> 01:03:48,100
- You look up the cover
and you look at the photos
1430
01:03:48,150 --> 01:03:49,380
and the artwork that they did...
1431
01:03:49,430 --> 01:03:52,490
- The record covers are
bigger, like a 12 by 12 thing.
1432
01:03:52,540 --> 01:03:54,200
- The image is big, you can read it.
1433
01:03:54,250 --> 01:03:56,200
It's a good thing.
1434
01:03:56,250 --> 01:03:57,140
- I like the idea.
1435
01:03:57,190 --> 01:03:59,850
Being able to read all the technical stuff
1436
01:03:59,900 --> 01:04:02,020
who is the engineer, who are the players
1437
01:04:02,070 --> 01:04:03,218
who were on the record, all that
1438
01:04:03,268 --> 01:04:06,000
you get all of that with your vinyl.
1439
01:04:06,050 --> 01:04:09,110
- The works large and sometimes
they're gatefold sleeves
1440
01:04:09,160 --> 01:04:11,870
that you can open and
there's more work inside.
1441
01:04:11,920 --> 01:04:14,510
There's lyrics printed on
the inner sleeve or whatever.
1442
01:04:14,560 --> 01:04:15,803
- And the great artwork,
1443
01:04:15,853 --> 01:04:19,080
it really is a big part
of the listening process.
1444
01:04:19,130 --> 01:04:20,537
It's like people didn't make records
1445
01:04:20,587 --> 01:04:22,190
and just throw any old image up.
1446
01:04:22,240 --> 01:04:23,400
There's a reason why they did it.
1447
01:04:23,450 --> 01:04:26,230
So you get this experience.
1448
01:04:26,280 --> 01:04:27,160
- For a designer,
1449
01:04:27,210 --> 01:04:30,300
it can be really
frustrating because you know
1450
01:04:30,350 --> 01:04:32,660
as any artists would say,
you put all this effort
1451
01:04:32,710 --> 01:04:35,220
into this image and this artwork.
1452
01:04:35,270 --> 01:04:37,320
And of course, vinyl is like the ultimate.
1453
01:04:37,370 --> 01:04:38,187
'Cause you've got the big artwork.
1454
01:04:38,237 --> 01:04:40,063
You can really see what's going on.
1455
01:04:40,960 --> 01:04:42,470
But then of course, CDs came out
1456
01:04:42,520 --> 01:04:43,880
and you're like opening the booklet.
1457
01:04:43,930 --> 01:04:45,970
And you're like, okay, this is okay.
1458
01:04:46,020 --> 01:04:47,400
I can kind of deal with this,
1459
01:04:47,450 --> 01:04:48,900
still just about see it.
1460
01:04:48,950 --> 01:04:51,850
And then now it's like, we're
reduced to like a thumbnail
1461
01:04:51,900 --> 01:04:54,007
on like Spotify looking at it like,
1462
01:04:54,057 --> 01:04:54,960
"What is that?"
1463
01:04:55,010 --> 01:04:55,793
You know?
1464
01:04:55,843 --> 01:04:58,490
So it's a shame really that
the artwork isn't as prominent
1465
01:04:59,640 --> 01:05:01,270
you know, 'cause they're
just reduced the size.
1466
01:05:01,320 --> 01:05:06,320
- Visually, records have
always drawn to the cover art
1467
01:05:06,410 --> 01:05:09,230
in the fifties when it was
instrumental records, you know
1468
01:05:09,280 --> 01:05:11,710
that even they would sometimes
the classical records
1469
01:05:11,760 --> 01:05:12,850
they would take paintings.
1470
01:05:12,900 --> 01:05:14,050
You know, like in, you know
1471
01:05:14,100 --> 01:05:15,660
there are some Jackie Gleason records
1472
01:05:15,710 --> 01:05:18,340
that have a Salvador Dali cover, you know
1473
01:05:18,390 --> 01:05:21,480
and Andy Warhol was a cover artist
1474
01:05:21,530 --> 01:05:24,820
and did a lot artists
for jazz records as well.
1475
01:05:24,870 --> 01:05:26,224
- I mean, I think truthfully, some people
1476
01:05:26,274 --> 01:05:28,210
might not even have a turntable,
1477
01:05:28,260 --> 01:05:29,187
but they buy records
1478
01:05:29,237 --> 01:05:32,830
'cause they want the
artwork, they want the lyrics
1479
01:05:32,880 --> 01:05:35,080
they want the poster, hanging up.
1480
01:05:35,130 --> 01:05:38,470
- Sometimes I'll take the
artwork out of the albums
1481
01:05:38,520 --> 01:05:39,760
and you can't do that with a computer.
1482
01:05:39,810 --> 01:05:42,027
So I'll take, like I have
this purple rain record
1483
01:05:42,077 --> 01:05:45,970
that's got this great poster
of Prince and The Revolution.
1484
01:05:46,020 --> 01:05:47,180
I'll put that up behind me.
1485
01:05:47,230 --> 01:05:50,060
- I met this amazing book
that my mum and dad had
1486
01:05:51,130 --> 01:05:53,280
that I was just completely obsessed with.
1487
01:05:53,330 --> 01:05:55,647
I would just like open up,
read it like every day.
1488
01:05:55,697 --> 01:05:57,370
Its by Storm Thorgerson
1489
01:05:57,420 --> 01:05:59,000
who designed a lot of the album covers
1490
01:05:59,050 --> 01:06:00,660
and it was just an archive
1491
01:06:00,710 --> 01:06:03,210
like a giant collection of
all these classic covers
1492
01:06:03,260 --> 01:06:05,210
on vinyl and it was vinyl size.
1493
01:06:05,260 --> 01:06:06,043
And it was incredible.
1494
01:06:06,093 --> 01:06:08,650
I just remember going
through it, you know, read it
1495
01:06:08,700 --> 01:06:12,030
rereading it, looking at the
note that just blew my mind.
1496
01:06:12,080 --> 01:06:13,980
- I remember getting
kissed alive too as well.
1497
01:06:14,030 --> 01:06:16,242
Never happened before though.
1498
01:06:16,292 --> 01:06:18,350
Wow, I mean open the cover and explosions
1499
01:06:18,400 --> 01:06:20,603
and everything on the in
the inner sleeve, fantastic.
1500
01:06:20,653 --> 01:06:22,770
- Captain Beefheart's Trout Mask Replica,
1501
01:06:22,820 --> 01:06:24,500
and see the cover with the crazy fish head
1502
01:06:24,550 --> 01:06:25,860
I'm like, what the hell is this?
1503
01:06:25,910 --> 01:06:27,150
And I just bought it.
1504
01:06:27,200 --> 01:06:30,030
And so I got into a lot of music
1505
01:06:30,080 --> 01:06:33,860
because I just took a risk
on it based on the album art.
1506
01:06:33,910 --> 01:06:36,110
- The covers are worth
more than the record.
1507
01:06:37,540 --> 01:06:42,380
A lot of times, like this is
a pretty special jazz record.
1508
01:06:42,430 --> 01:06:46,930
- Johnny Hallyday, Reve
et Amour, dream and love.
1509
01:06:46,980 --> 01:06:49,290
But it's fantastic because
it's kind of really catching
1510
01:06:49,340 --> 01:06:52,020
over the top, but it has
all these little Johnny's
1511
01:06:52,070 --> 01:06:53,953
wearing all these little medallions.
1512
01:06:54,840 --> 01:06:58,540
We've got Marlon Brando, we've
got little Richard as a king.
1513
01:06:58,590 --> 01:06:59,580
- When they put the name
1514
01:06:59,630 --> 01:07:01,820
of the band on the bottom of the album.
1515
01:07:01,870 --> 01:07:04,480
So when you're flicking
through you miss it
1516
01:07:04,530 --> 01:07:05,950
you don't know who it is.
1517
01:07:06,000 --> 01:07:07,730
And some of these strange bands
1518
01:07:07,780 --> 01:07:10,480
they get this design of their name.
1519
01:07:10,530 --> 01:07:11,878
Can you read this?
1520
01:07:11,928 --> 01:07:15,011
(instrumental music)
1521
01:07:17,137 --> 01:07:18,370
I mean, it's funny.
1522
01:07:18,420 --> 01:07:20,120
I always thought one of
the worst album covers
1523
01:07:20,170 --> 01:07:22,900
in the world was Love Beach
by Emerson, Lake & Palmer.
1524
01:07:22,950 --> 01:07:25,620
You've got the three of
them standing on the beach.
1525
01:07:25,670 --> 01:07:28,280
I mean, it's about as far
from Prague as you can get.
1526
01:07:28,330 --> 01:07:31,210
And it's just that, would
they have sung better
1527
01:07:31,260 --> 01:07:32,240
if they had the best of cover?
1528
01:07:32,290 --> 01:07:34,405
Possibly, who knows?
1529
01:07:34,455 --> 01:07:35,700
- And then my mum and dad's records,
1530
01:07:35,750 --> 01:07:38,590
we would have two copies of everything,
1531
01:07:38,640 --> 01:07:40,700
one was mom's, one was dad's
1532
01:07:40,750 --> 01:07:42,890
and dad's was always in
really good condition.
1533
01:07:42,940 --> 01:07:44,960
And mum's was always
like really like covered
1534
01:07:45,010 --> 01:07:47,000
in like burn holes and ash.
1535
01:07:47,050 --> 01:07:48,610
And it was just, you know,
1536
01:07:48,660 --> 01:07:51,390
and so unknown sort of brown stains
1537
01:07:51,440 --> 01:07:52,960
that just appeared out of nowhere
1538
01:07:53,010 --> 01:07:54,330
but then dad's would be pristine,
1539
01:07:54,380 --> 01:07:55,820
but mum's just looked like
1540
01:07:55,870 --> 01:07:57,770
she got out of the rubbish or something.
1541
01:07:57,820 --> 01:08:01,700
- I have found records,
I've opened up records
1542
01:08:01,750 --> 01:08:04,640
and I'll open and seeds come rolling out.
1543
01:08:04,690 --> 01:08:06,170
I only can guess that
1544
01:08:06,220 --> 01:08:08,870
it's just great because
maybe it's something
1545
01:08:08,920 --> 01:08:11,150
about rolling it up against a right angle
1546
01:08:11,200 --> 01:08:12,460
or something like that.
1547
01:08:12,510 --> 01:08:14,810
I have to ask my parents
1548
01:08:14,860 --> 01:08:16,763
'cause one of the
records I'm talking about
1549
01:08:16,813 --> 01:08:19,020
it was their record,
1550
01:08:19,070 --> 01:08:22,760
so I don't know if they'd
give me a truthful answer now.
1551
01:08:22,810 --> 01:08:25,060
Time changes people, but...
1552
01:08:25,110 --> 01:08:26,464
- We've had album covers
1553
01:08:26,514 --> 01:08:28,870
and we've sort of opened
them up on this bare marks
1554
01:08:28,920 --> 01:08:33,400
and all sorts and you know,
even LPs with bare marks on.
1555
01:08:33,450 --> 01:08:36,250
So they've obviously been
smoking something at the time.
1556
01:08:38,500 --> 01:08:39,790
- [Man] Maybe you're already stoned
1557
01:08:39,840 --> 01:08:41,420
and you're looking at that inside cover
1558
01:08:41,470 --> 01:08:42,954
with all that great artwork,
1559
01:08:43,004 --> 01:08:45,321
totally mind blowing experience.
1560
01:08:45,371 --> 01:08:47,788
(echo sound)
1561
01:09:05,787 --> 01:09:08,787
(sensational music)
1562
01:09:23,651 --> 01:09:25,120
- My name is Shayne Blakeley.
1563
01:09:25,170 --> 01:09:27,470
I'm from Saginaw, Michigan originally.
1564
01:09:27,520 --> 01:09:32,520
And I've been Val's go-to
guy for almost 20 years.
1565
01:09:34,910 --> 01:09:37,500
Basically I worked at
a different music store
1566
01:09:37,550 --> 01:09:40,350
in Michigan before I moved to CD store.
1567
01:09:40,400 --> 01:09:44,020
And at the time high fidelity was new
1568
01:09:44,070 --> 01:09:46,630
and not nearly as creepy as it is now.
1569
01:09:46,680 --> 01:09:49,390
And I saw John Cusack in that and decided
1570
01:09:49,440 --> 01:09:52,870
that I had to kind of be that guy
1571
01:09:52,920 --> 01:09:55,113
and own my own record store in Chicago.
1572
01:09:56,400 --> 01:09:58,840
Things worked out in such a way
that I was able to move here
1573
01:09:58,890 --> 01:10:00,287
and attempt to do that.
1574
01:10:00,337 --> 01:10:02,770
I only went to open a bank
account in Logan Square
1575
01:10:02,820 --> 01:10:05,980
and my banker was like, "Oh,
you gotta meet my friend Val."
1576
01:10:06,030 --> 01:10:07,450
And she sent me from there
1577
01:10:07,500 --> 01:10:11,760
to Oak Park to meet Val who
was intimidating as hell
1578
01:10:11,810 --> 01:10:16,810
right off the get go, but gave
her my very formal resume.
1579
01:10:16,970 --> 01:10:19,520
She demanded that I return it handwritten
1580
01:10:19,570 --> 01:10:23,410
in my own words with profanity
and then called me back
1581
01:10:23,460 --> 01:10:26,150
for part-time work shortly after,
1582
01:10:26,200 --> 01:10:28,740
that same day two different people
1583
01:10:28,790 --> 01:10:29,920
put in their two weeks notice.
1584
01:10:29,970 --> 01:10:32,510
I went full time on my first day.
1585
01:10:32,560 --> 01:10:36,623
And then I was the sole
employee from 2006 on.
1586
01:10:37,810 --> 01:10:40,610
We're one of the few record
stores that have been around
1587
01:10:40,660 --> 01:10:44,420
through the peaks and valleys
of the industry in general,
1588
01:10:44,470 --> 01:10:46,750
where, when Val opened up
1589
01:10:46,800 --> 01:10:48,360
it was in the glory years.
1590
01:10:48,410 --> 01:10:50,330
And her favorite quote was that,
1591
01:10:50,380 --> 01:10:51,990
on any given week
1592
01:10:52,040 --> 01:10:54,610
for my older teenagers
in the neighborhood.
1593
01:10:54,660 --> 01:10:55,930
She got every dollar
1594
01:10:55,980 --> 01:10:58,901
except for maybe a little
pot and a pair of jeans.
1595
01:10:58,951 --> 01:11:01,660
That was what the universe was.
1596
01:11:01,710 --> 01:11:02,700
That's where you spent your money.
1597
01:11:02,750 --> 01:11:04,444
That was the entertainment industry.
1598
01:11:04,494 --> 01:11:07,920
(sensational music)
1599
01:11:07,970 --> 01:11:10,580
Most of the records that
we bring in are brought
1600
01:11:10,630 --> 01:11:14,530
to us, you know, customers
come in every single day
1601
01:11:14,580 --> 01:11:16,290
you know, "Do you buy records?
1602
01:11:16,340 --> 01:11:18,850
Do you take in donations?
1603
01:11:18,900 --> 01:11:20,950
Do you like trade ins, things like that?"
1604
01:11:21,930 --> 01:11:24,780
which is, you know, that
makes up the bulk of it.
1605
01:11:24,830 --> 01:11:28,873
We also order new product
from several different places.
1606
01:11:30,710 --> 01:11:33,050
Time was way before my era
1607
01:11:33,100 --> 01:11:36,340
in my parents' era and
throughout Val's legacy
1608
01:11:36,390 --> 01:11:38,410
that was the thing is,
1609
01:11:38,460 --> 01:11:40,130
you didn't get to, you know,
1610
01:11:40,180 --> 01:11:43,810
get on zoom or whatever
and play call of duty
1611
01:11:43,860 --> 01:11:45,290
with your friends.
1612
01:11:45,340 --> 01:11:47,416
Somebody bought the new Led Zeppelin album
1613
01:11:47,466 --> 01:11:49,550
you met in that person's basement.
1614
01:11:49,600 --> 01:11:51,470
You maybe got high if you're, you know
1615
01:11:51,520 --> 01:11:54,110
if you had cool parents or
parents that were oblivious
1616
01:11:54,160 --> 01:11:57,890
and you listened to that
album front to back,
1617
01:11:57,940 --> 01:11:59,360
examined all of the liner notes
1618
01:11:59,410 --> 01:12:01,620
and you argued with the band themselves
1619
01:12:01,670 --> 01:12:04,080
over the track placement, you know,
1620
01:12:04,130 --> 01:12:05,200
this should have been on, you know
1621
01:12:05,250 --> 01:12:08,960
if this was on side A, this
would have been perfect
1622
01:12:09,010 --> 01:12:11,200
but you know, as a result.
1623
01:12:11,250 --> 01:12:13,190
So it's a communal experience,
1624
01:12:13,240 --> 01:12:15,630
not only with your friends,
1625
01:12:15,680 --> 01:12:17,840
but with the record itself, with the band
1626
01:12:18,830 --> 01:12:20,790
I have a lot of favorite
parts of the vinyl business.
1627
01:12:20,840 --> 01:12:22,990
Obviously I've been
doing this a long time,
1628
01:12:23,880 --> 01:12:26,310
but it is always gonna be interacting
1629
01:12:26,360 --> 01:12:30,000
with the customers and talking music.
1630
01:12:30,050 --> 01:12:32,370
I hope the future for vinyl
records look sunshiny.
1631
01:12:32,420 --> 01:12:34,570
'Cause obviously I've
been here a long time
1632
01:12:34,620 --> 01:12:36,470
and I have no hope of leaving.
1633
01:12:36,520 --> 01:12:38,460
I don't know what I would do otherwise.
1634
01:12:38,510 --> 01:12:39,790
So yeah, keep it up folks.
1635
01:12:39,840 --> 01:12:42,840
(sensational music)
1636
01:12:45,000 --> 01:12:47,370
- You know, DJs and producers
were already collecting
1637
01:12:47,420 --> 01:12:51,410
and spinning funk jazz
soul by the late nineties
1638
01:12:51,460 --> 01:12:53,200
you know, I thought, okay, well, you know
1639
01:12:53,250 --> 01:12:55,820
I had 10,000 records in my house already.
1640
01:12:55,870 --> 01:12:57,480
For 40 years, 50 years, you know
1641
01:12:57,530 --> 01:13:00,800
that was the medium, how
people listen to music.
1642
01:13:00,850 --> 01:13:03,170
I mean, I can't imagine
if there were no records,
1643
01:13:03,220 --> 01:13:05,280
like how people would
be listening to music.
1644
01:13:05,330 --> 01:13:08,720
You know, for me, that was the
first thing that I touched.
1645
01:13:08,770 --> 01:13:10,150
Now, we've been through tape.
1646
01:13:10,200 --> 01:13:12,590
I mean, you know, we survived the tapes
1647
01:13:12,640 --> 01:13:16,010
and the CDs and deck
machines and all that kind
1648
01:13:16,060 --> 01:13:18,960
of digital now, but vinyl,
you know, it's still around.
1649
01:13:19,010 --> 01:13:20,360
I think, you know, in my opinion,
1650
01:13:20,410 --> 01:13:22,910
it's not that hard artifact, you know,
1651
01:13:22,960 --> 01:13:24,350
that, you know, you feel
1652
01:13:24,400 --> 01:13:27,900
and you smell and you have
in your living room, you know
1653
01:13:27,950 --> 01:13:30,070
it's something that it kind
of forces you to listen
1654
01:13:30,120 --> 01:13:33,130
to the music, every track you
don't just skip through them.
1655
01:13:33,180 --> 01:13:35,510
I was just at a coffee shop, you know
1656
01:13:35,560 --> 01:13:37,330
five minutes before I saw you.
1657
01:13:37,380 --> 01:13:38,657
You know, and the guy was saying,
1658
01:13:38,707 --> 01:13:41,850
"I really miss my record
collection back home."
1659
01:13:41,900 --> 01:13:44,290
And you never hear that with CDs.
1660
01:13:44,340 --> 01:13:47,500
You know, it's always records, right?
1661
01:13:47,550 --> 01:13:49,420
For me, a digging was just
1662
01:13:49,470 --> 01:13:53,930
it's the concept of trying to
find unknown tracks, you know
1663
01:13:53,980 --> 01:13:55,600
that other people don't have.
1664
01:13:55,650 --> 01:13:58,700
Producers always wanna be sampling
1665
01:13:58,750 --> 01:14:02,097
and DJ is gonna be playing
tracks that other guys don't.
1666
01:14:02,147 --> 01:14:04,010
And that's how you
differentiate yourself, right?
1667
01:14:04,060 --> 01:14:07,260
So we have a digging
station in Ohio, right
1668
01:14:07,310 --> 01:14:10,280
where it's managed by my business partner,
1669
01:14:10,330 --> 01:14:12,820
Mmazi and his staff.
1670
01:14:12,870 --> 01:14:16,480
And we dig every day, you know
1671
01:14:18,000 --> 01:14:21,114
because of technology,
you know, in competition,
1672
01:14:21,164 --> 01:14:23,360
I can't be traveling
to every city anymore.
1673
01:14:23,410 --> 01:14:25,810
So we decided that look, you know
1674
01:14:25,860 --> 01:14:26,710
we're gonna concentrate
1675
01:14:26,760 --> 01:14:30,150
in one area that we did
well and that's Ohio.
1676
01:14:30,200 --> 01:14:32,270
And so we we've been
concentrating probably
1677
01:14:32,320 --> 01:14:33,310
for 20 years now.
1678
01:14:33,360 --> 01:14:36,490
We've been digging out Ohio,
but I've always kind of kept
1679
01:14:36,540 --> 01:14:39,380
to the notion that my
personal records are separate
1680
01:14:39,430 --> 01:14:41,160
than my business records.
1681
01:14:41,210 --> 01:14:43,150
I went on a buying trip for six months
1682
01:14:43,200 --> 01:14:46,350
to the states looking for
records for the shop only.
1683
01:14:46,400 --> 01:14:49,010
So we go out there, but because of U.S.
1684
01:14:49,060 --> 01:14:51,220
America is so segregated and so polarized.
1685
01:14:51,270 --> 01:14:54,073
It's really dangerous to go
1686
01:14:54,123 --> 01:14:56,600
to certain neighborhoods
if you're a minority
1687
01:14:56,650 --> 01:14:58,630
and we're in minority owned business.
1688
01:14:58,680 --> 01:15:01,120
So, you know, we get to see people's homes
1689
01:15:01,170 --> 01:15:03,490
and how they collected
these things for 40 years.
1690
01:15:03,540 --> 01:15:06,110
How did you come up with
3000 records in your house
1691
01:15:06,160 --> 01:15:09,130
you know, from the sixties,
why did you buy this record?
1692
01:15:09,180 --> 01:15:09,963
You know, this is a,
1693
01:15:10,013 --> 01:15:12,096
there's a lot of historical
records out there, you know
1694
01:15:12,146 --> 01:15:15,550
not just the music, but
there's literature, records
1695
01:15:15,600 --> 01:15:18,130
there's political
records, things like that.
1696
01:15:18,180 --> 01:15:20,593
So we're really interested
in that kind of stuff too.
1697
01:15:22,140 --> 01:15:23,420
10 years ago, it was pretty scary.
1698
01:15:23,470 --> 01:15:26,050
I think that's one of the
reasons why Record Store Day
1699
01:15:26,100 --> 01:15:27,720
started in April, right?
1700
01:15:27,770 --> 01:15:30,500
'Cause April and maybe October, November
1701
01:15:30,550 --> 01:15:33,390
is the slowest part of the year.
1702
01:15:33,440 --> 01:15:36,000
So, you know, so many record
stores are going on a business.
1703
01:15:36,050 --> 01:15:40,247
You know, you gotta trend
is probably the worst thing
1704
01:15:40,297 --> 01:15:42,017
you can have for retail store.
1705
01:15:42,067 --> 01:15:44,240
You know, you never
wanna be trending, right.
1706
01:15:44,290 --> 01:15:47,270
Because there's always
an ups and down, you know
1707
01:15:47,320 --> 01:15:50,050
you always wanna be consistent, you know,
1708
01:15:50,100 --> 01:15:54,400
don't try to sell as many
hamburgers like McDonald's does
1709
01:15:54,450 --> 01:15:55,480
you know that's not,
1710
01:15:55,530 --> 01:15:57,250
just because you're
selling million hamburgers
1711
01:15:57,300 --> 01:15:58,930
doesn't mean you're the best, right?
1712
01:15:58,980 --> 01:16:01,730
It's not the best quality,
try to look for quality.
1713
01:16:01,780 --> 01:16:05,585
You know, I think that's
how we have to keep going
1714
01:16:05,635 --> 01:16:07,863
and to survive.
1715
01:16:13,940 --> 01:16:16,270
- [Rusty] Now, before
anything can be reborn
1716
01:16:16,320 --> 01:16:19,610
sadly it has to fade away first.
1717
01:16:19,660 --> 01:16:22,250
Was Sony's decision to stop
the production of vinyl
1718
01:16:22,300 --> 01:16:26,470
back in 1989, really to blame
for the fall of the record,
1719
01:16:26,520 --> 01:16:29,310
or was it just a natural
progression of the ongoing saga
1720
01:16:29,360 --> 01:16:32,150
of home entertainment
and audio consumerism.
1721
01:16:32,200 --> 01:16:34,070
Much like when grunge killed Hair Metal
1722
01:16:34,120 --> 01:16:35,860
from one desk to another
1723
01:16:35,910 --> 01:16:39,368
it was about to be proven that
even vinyl was replaceable.
1724
01:16:39,418 --> 01:16:41,835
(soul music)
1725
01:16:49,943 --> 01:16:54,310
- Vinyl was really the only
thing there was for a long time
1726
01:16:54,360 --> 01:16:58,800
and then, I'm gonna guess,
I think in the late eighties
1727
01:16:58,850 --> 01:17:03,850
but from my experience, it
was maybe about 88, 89 90
1728
01:17:04,270 --> 01:17:06,300
CD started coming along.
1729
01:17:06,350 --> 01:17:08,280
- In he nineties, you know,
1730
01:17:08,330 --> 01:17:11,830
kids I think the advent
of the CD, you know,
1731
01:17:11,880 --> 01:17:13,497
and like I said they opened,
1732
01:17:13,547 --> 01:17:16,770
Oh man, you're always
the only old man music.
1733
01:17:16,820 --> 01:17:18,780
- Like the late eighties
1734
01:17:18,830 --> 01:17:20,940
I remember reading articles
when I was in school.
1735
01:17:20,990 --> 01:17:23,840
And I remember seeing like
the fall of record stores.
1736
01:17:23,890 --> 01:17:28,240
- Everyone dumped their
vinyl and started buying CDs.
1737
01:17:28,290 --> 01:17:29,950
- [Mark] Phillips announced
the next best thing
1738
01:17:30,000 --> 01:17:32,256
to live music, compact disk.
1739
01:17:32,306 --> 01:17:33,690
(crowd chants)
1740
01:17:33,740 --> 01:17:36,570
Compact disk, another sensation.
1741
01:17:36,620 --> 01:17:38,560
- It was supposed to be the best, you know
1742
01:17:38,610 --> 01:17:41,190
they're indestructible
and they're super clean
1743
01:17:41,240 --> 01:17:43,510
and they'll never wear out.
1744
01:17:43,560 --> 01:17:48,560
- Record sales declined at
major chain stores, you know,
1745
01:17:48,910 --> 01:17:52,590
back in mid eighties to early nineties
1746
01:17:52,640 --> 01:17:55,690
mostly because the chain
stores gave up on it.
1747
01:17:55,740 --> 01:17:58,630
- I never dumped my vinyl
off by just added CDs
1748
01:17:58,680 --> 01:18:00,740
to my collection
1749
01:18:00,790 --> 01:18:04,970
- A lot of labels weren't
even releasing vinyl anymore.
1750
01:18:05,020 --> 01:18:07,430
- CDs and actually cassettes
1751
01:18:07,480 --> 01:18:11,394
took over popularity about 1985 or so.
1752
01:18:11,444 --> 01:18:14,460
And people forget that
there was a small window
1753
01:18:14,510 --> 01:18:16,640
from about 85 to 87
1754
01:18:16,690 --> 01:18:18,790
the cassette was actually
the biggest format
1755
01:18:18,840 --> 01:18:20,740
'cause people had boom boxes.
1756
01:18:20,790 --> 01:18:21,930
They played them in their car.
1757
01:18:21,980 --> 01:18:25,388
♪ You really feel the music
with the Sony Walkman ♪
1758
01:18:25,438 --> 01:18:26,810
- [Commercial Reporter] The Sony Walkman
1759
01:18:26,860 --> 01:18:29,150
is a tiny stereo cassette player
1760
01:18:29,200 --> 01:18:31,578
with truly incredible sound.
1761
01:18:31,628 --> 01:18:32,475
(gentle music)
1762
01:18:32,525 --> 01:18:36,205
♪ You really feel it ♪
1763
01:18:36,255 --> 01:18:37,260
- [Commercial Reporter] Put on a Walkman
1764
01:18:37,310 --> 01:18:39,983
and see the world and our whole new light.
1765
01:18:40,960 --> 01:18:44,512
The Walkman from Sony, the one and only.
1766
01:18:44,562 --> 01:18:46,542
- That was 95, it was just about dads.
1767
01:18:46,592 --> 01:18:48,190
I mean, that's why you pay one pound plus
1768
01:18:48,240 --> 01:18:49,290
for the latest first album.
1769
01:18:49,340 --> 01:18:52,370
If you find that original,
because nobody bought it.
1770
01:18:52,420 --> 01:18:55,292
- It's squeezed out because
of the profitability
1771
01:18:55,342 --> 01:18:58,330
at the major chains that it's
like while we make more money
1772
01:18:58,380 --> 01:19:01,850
in less space off of these
CDs than we do off of records.
1773
01:19:01,900 --> 01:19:03,840
- I'm not sure if there
was a time when bands
1774
01:19:03,890 --> 01:19:08,310
just never made vinyl, it
was only CDs and cassettes.
1775
01:19:08,360 --> 01:19:11,010
There might've been some
vinyl still produced
1776
01:19:11,060 --> 01:19:13,770
a large part of the nineties,
a large chunk of the nineties
1777
01:19:13,820 --> 01:19:17,450
and early mid two thousands
seems like the only thing
1778
01:19:17,500 --> 01:19:18,960
people did were CDs.
1779
01:19:19,010 --> 01:19:20,315
For a while there were CDs and cassettes
1780
01:19:20,365 --> 01:19:24,100
'cause cassette was still a viable form,
1781
01:19:24,150 --> 01:19:26,710
but then CDs just completely took over.
1782
01:19:26,760 --> 01:19:30,260
And you're hard pressed
for lack of a better word.
1783
01:19:30,310 --> 01:19:32,400
You were hard pressed to find vinyl.
1784
01:19:32,450 --> 01:19:36,410
- vinyl was kind of in
the sort of the dark ages
1785
01:19:36,460 --> 01:19:40,130
of the nineties where CDs
had sort of taken over.
1786
01:19:40,180 --> 01:19:42,220
- [Rusty] Some purists felt
like listening to music
1787
01:19:42,270 --> 01:19:45,040
on CD was like cheating
on their beloved vinyl.
1788
01:19:45,090 --> 01:19:47,710
And the compare disks
new found high fidelity
1789
01:19:47,760 --> 01:19:50,839
was simply Sonic infidelity.
1790
01:19:50,889 --> 01:19:52,740
- [Commercial Reporter]
Music stores across Australia
1791
01:19:52,790 --> 01:19:53,790
are drastically overstock
1792
01:19:53,840 --> 01:19:55,540
with hundreds of great compact discs
1793
01:19:55,590 --> 01:19:58,820
from the world's finest artists
at very special low prices.
1794
01:19:58,870 --> 01:20:02,980
- Streaming music, I can't
play a record in my car.
1795
01:20:03,030 --> 01:20:06,930
You know, I play CDs, I
stream, I have Spotify.
1796
01:20:06,980 --> 01:20:08,010
A lot of times I need
1797
01:20:08,060 --> 01:20:10,620
I wanna hear something
before I buy it, you know?
1798
01:20:10,670 --> 01:20:12,820
And so I'm gonna listen to it that way
1799
01:20:12,870 --> 01:20:16,393
before I spend, you know, $30 on a record.
1800
01:20:17,680 --> 01:20:20,900
So I've no problems with
that being the go-to.
1801
01:20:20,950 --> 01:20:23,010
What I don't like about it is the lack
1802
01:20:23,060 --> 01:20:25,330
of money that the artists get from it.
1803
01:20:25,380 --> 01:20:27,700
Of course, the sound quality
I can tell a huge difference
1804
01:20:27,750 --> 01:20:31,167
but my ear is trained to at this point.
1805
01:20:31,217 --> 01:20:33,510
And that's what people are
learning or finding out.
1806
01:20:33,560 --> 01:20:34,483
- You know, people like to think
1807
01:20:34,533 --> 01:20:36,270
that there's other record
stores around here.
1808
01:20:36,320 --> 01:20:37,630
Are we in direct competition?
1809
01:20:37,680 --> 01:20:41,000
We're all friends, we're
in competition with Amazon.
1810
01:20:41,050 --> 01:20:45,410
We're in competition with
video games, more than anything
1811
01:20:45,460 --> 01:20:46,470
you look at any kind
1812
01:20:46,520 --> 01:20:50,990
of new video game that takes
like 50 hours to complete.
1813
01:20:51,040 --> 01:20:54,530
If you're good, well, that
used to be spent, you know
1814
01:20:54,580 --> 01:20:56,780
analyzing the liner
notes of a Led Zeppelin.
1815
01:20:58,817 --> 01:21:01,400
(gentle music)
1816
01:21:30,170 --> 01:21:34,450
- Well, this is an interesting
time to be interviewed
1817
01:21:34,500 --> 01:21:39,500
about this because as of last Friday
1818
01:21:40,090 --> 01:21:43,870
one of two companies that
created the vinyl blanks
1819
01:21:43,920 --> 01:21:46,190
that we use to cut masters
1820
01:21:46,240 --> 01:21:48,410
there were two companies,
was Apollo, Transco
1821
01:21:48,460 --> 01:21:51,570
and Bannon in California and MDC in Japan.
1822
01:21:51,620 --> 01:21:56,230
Apollo supplied 80% of the
lacquer blanks to the world.
1823
01:21:56,280 --> 01:22:01,270
And they were wiped out Thursday
1824
01:22:02,350 --> 01:22:05,040
and early Friday in a devastating fire.
1825
01:22:05,090 --> 01:22:06,650
They are completely gone.
1826
01:22:06,700 --> 01:22:08,670
So this is an odd time to be doing this.
1827
01:22:08,720 --> 01:22:11,300
'Cause right now, a lot of us
in this industry are unsure
1828
01:22:11,350 --> 01:22:12,640
what's gonna happen.
1829
01:22:12,690 --> 01:22:17,230
So there may be shortages in the industry.
1830
01:22:17,280 --> 01:22:20,480
There may be people that
have a really hard time
1831
01:22:20,530 --> 01:22:22,510
getting their records cut, moving forward
1832
01:22:22,560 --> 01:22:24,480
for a little while, until
another company steps
1833
01:22:24,530 --> 01:22:28,180
up to fill the void to
start making blank lacquers
1834
01:22:28,230 --> 01:22:31,031
which is an extremely difficult process.
1835
01:22:31,081 --> 01:22:33,664
(gentle music)
1836
01:22:56,080 --> 01:22:57,410
- The biggest issue that concerns me
1837
01:22:57,460 --> 01:22:58,870
is the thing that I already brought up
1838
01:22:58,920 --> 01:23:02,679
which is that the
production sort of problems
1839
01:23:02,729 --> 01:23:04,320
have been a thing.
1840
01:23:04,370 --> 01:23:06,920
And I worry, you know,
people wanna come in here
1841
01:23:06,970 --> 01:23:07,753
and get something.
1842
01:23:07,803 --> 01:23:11,520
And if we don't have it, you know,
1843
01:23:11,570 --> 01:23:12,820
customers don't understand,
1844
01:23:12,870 --> 01:23:15,240
they don't care about production issues.
1845
01:23:15,290 --> 01:23:17,505
They don't think about that kind of stuff.
1846
01:23:17,555 --> 01:23:19,014
I mean, some people do, but generally,
1847
01:23:19,064 --> 01:23:22,530
like if I go to the grocery
store and they don't have bread
1848
01:23:22,580 --> 01:23:24,920
I'm not gonna like ask
them why they don't.
1849
01:23:24,970 --> 01:23:27,390
I'm just gonna like walk
out and be like annoyed.
1850
01:23:27,440 --> 01:23:28,490
Do you know what I mean?
1851
01:23:28,540 --> 01:23:31,610
And that's what I think
would happen here too.
1852
01:23:31,660 --> 01:23:34,220
You know, some people
might ask, but generally
1853
01:23:34,270 --> 01:23:36,290
people are gonna be like, why
doesn't anybody have this?
1854
01:23:36,340 --> 01:23:37,340
Like, it's super annoying.
1855
01:23:37,390 --> 01:23:39,510
And I could see people
like, just being like,
1856
01:23:39,560 --> 01:23:41,500
you know what, I'm just
gonna like, stream this stuff
1857
01:23:41,550 --> 01:23:44,420
and put again like I said,
we're out of a couple of things
1858
01:23:44,470 --> 01:23:45,610
but we've got all this other stuff.
1859
01:23:45,660 --> 01:23:46,560
So I don't know.
1860
01:23:46,610 --> 01:23:49,090
I don't really see any end to it soon
1861
01:23:49,140 --> 01:23:50,093
right now it's just, you know,
1862
01:23:50,143 --> 01:23:52,493
like I said, each year
it keeps going up, so...
1863
01:23:55,050 --> 01:23:56,426
- [Rusty] In a consumer's world where fans
1864
01:23:56,476 --> 01:23:58,580
have to have lots of everything,
1865
01:23:58,630 --> 01:24:01,770
a world with fats, trends
and a love for toys.
1866
01:24:01,820 --> 01:24:05,270
It was inevitable that vinyl would return.
1867
01:24:05,320 --> 01:24:09,860
MRCs data confirms that as of
the year 2020 vinyl attributed
1868
01:24:09,910 --> 01:24:13,500
to 27% of album sales in the U.S. alone
1869
01:24:13,550 --> 01:24:15,330
and asked for the U.K. vinyl sales
1870
01:24:15,380 --> 01:24:18,310
have been at their highest
since the early nineties.
1871
01:24:18,360 --> 01:24:20,620
It's not only a great
time for music lovers.
1872
01:24:20,670 --> 01:24:22,650
It's a great time for
up and coming artists
1873
01:24:22,700 --> 01:24:25,410
and bands who until now saw the idea
1874
01:24:25,460 --> 01:24:27,620
of having their own
music released on vinyl,
1875
01:24:27,670 --> 01:24:29,480
as nothing more than a pipe dream
1876
01:24:29,530 --> 01:24:32,870
reserved for high flyers on major labels.
1877
01:24:32,920 --> 01:24:35,450
With the rise of the
internet and social media,
1878
01:24:35,500 --> 01:24:38,060
vinyl fans and collectors
from all over the world
1879
01:24:38,110 --> 01:24:39,730
can finally be brought together
1880
01:24:39,780 --> 01:24:42,463
to truly realize their
love for the medium.
1881
01:24:43,440 --> 01:24:45,300
- I hate to call it a
resurgence 'cause for me
1882
01:24:45,350 --> 01:24:46,420
it never went away.
1883
01:24:46,470 --> 01:24:47,370
- It never went away.
1884
01:24:47,420 --> 01:24:48,203
That's the first thing.
1885
01:24:48,253 --> 01:24:49,150
It never actually went away.
1886
01:24:49,200 --> 01:24:51,010
It just slowed down.
1887
01:24:51,060 --> 01:24:53,800
- Vinyl, it's a strange art.
1888
01:24:53,850 --> 01:24:56,040
The stories that they were
writing back in the nineties
1889
01:24:56,090 --> 01:24:57,220
were, "Oh, vinyl's dead.
1890
01:24:57,270 --> 01:24:59,020
When are they gonna stop making vinyl?"
1891
01:24:59,070 --> 01:25:01,690
Here we are 25 years later
1892
01:25:01,740 --> 01:25:03,860
from when they were writing those stories.
1893
01:25:03,910 --> 01:25:05,680
At that time vinyl wasn't dying.
1894
01:25:05,730 --> 01:25:07,660
It was dying out at
the major chain stores,
1895
01:25:07,710 --> 01:25:09,110
like the Musicland and...
1896
01:25:09,160 --> 01:25:11,620
- People love anything that's like retro.
1897
01:25:11,670 --> 01:25:14,180
And I think that kind
of vintage retro thing
1898
01:25:14,230 --> 01:25:16,890
is really popular and it's trendy.
1899
01:25:16,940 --> 01:25:19,590
And I think that's helped
to accelerate, you know
1900
01:25:19,640 --> 01:25:21,370
the rise of vinyl again.
1901
01:25:21,420 --> 01:25:22,847
- [Pete] No one really cared about CDs.
1902
01:25:22,897 --> 01:25:25,900
CDs were cool because you could
put a bunch in an envelope
1903
01:25:25,950 --> 01:25:26,840
and take them your car.
1904
01:25:26,890 --> 01:25:31,010
And they were portable, but they weren't.
1905
01:25:31,060 --> 01:25:32,780
There was nothing sexy about them.
1906
01:25:32,830 --> 01:25:35,580
No, one's excited about
the 3000 CDs they have
1907
01:25:35,630 --> 01:25:36,720
on a rack in their living room.
1908
01:25:36,770 --> 01:25:38,370
No one cares about that.
1909
01:25:38,420 --> 01:25:40,820
- Streaming, downloading and all of that
1910
01:25:40,870 --> 01:25:42,960
really just murdered the
CD and made the record
1911
01:25:43,010 --> 01:25:44,620
look all the more attractive
1912
01:25:44,670 --> 01:25:47,360
and it largely with bragging rights.
1913
01:25:47,410 --> 01:25:49,440
And of course the sound was better
1914
01:25:49,490 --> 01:25:52,640
because, of course it was better.
1915
01:25:52,690 --> 01:25:55,230
- As the CD market crashed,
1916
01:25:55,280 --> 01:25:57,170
that changed for vinyl,
but the vinyl sales
1917
01:25:57,220 --> 01:25:58,250
were always going strong.
1918
01:25:58,300 --> 01:26:00,710
There were always people
that were looking for vinyl.
1919
01:26:00,760 --> 01:26:02,840
It just wasn't a story
that was talked bout.
1920
01:26:02,890 --> 01:26:06,270
- In mid two thousands it
slowly started picking back up.
1921
01:26:06,320 --> 01:26:09,670
- I don't vinyl is a
fad that's going away.
1922
01:26:09,720 --> 01:26:12,850
I think it's the last tangible product
1923
01:26:12,900 --> 01:26:14,550
that's gonna make any sense.
1924
01:26:14,600 --> 01:26:16,790
- It was just like a slow build back up.
1925
01:26:16,840 --> 01:26:20,900
And then probably maybe 2009 to 2010.
1926
01:26:20,950 --> 01:26:23,500
It really, the boom really started.
1927
01:26:23,550 --> 01:26:27,050
- I hope that vinyl does
sail around for a long time
1928
01:26:27,100 --> 01:26:28,690
not because I have a record store,
1929
01:26:28,740 --> 01:26:31,770
but really because there's
something really magical
1930
01:26:31,820 --> 01:26:33,193
about records.
1931
01:26:33,243 --> 01:26:35,270
- [Patrick] If you would have
asked me like 10 years ago
1932
01:26:35,320 --> 01:26:37,310
like how long do you
think this is gonna last?
1933
01:26:37,360 --> 01:26:39,930
I don't know that I would have said,
1934
01:26:39,980 --> 01:26:42,670
yeah, in 2020 we're still
gonna be selling more
1935
01:26:42,720 --> 01:26:43,943
than we did the previous year.
1936
01:26:43,993 --> 01:26:45,130
Here We are.
1937
01:26:45,180 --> 01:26:46,950
- When I was telling somebody
1938
01:26:47,000 --> 01:26:50,790
that I was considering
starting a vinyl pressing plant
1939
01:26:50,840 --> 01:26:51,623
they were kind of like,
1940
01:26:51,673 --> 01:26:53,450
well why wouldn't somebody purchase vinyl?
1941
01:26:53,500 --> 01:26:55,640
And I was like, well, you know
1942
01:26:55,690 --> 01:26:58,570
to physically own your music.
1943
01:26:58,620 --> 01:26:59,752
And they're like, you know,
1944
01:26:59,802 --> 01:27:01,790
'cause when I grew up,
1945
01:27:01,840 --> 01:27:04,300
fans of music and I've been a radio DJ
1946
01:27:04,350 --> 01:27:05,620
since I was in high school.
1947
01:27:05,670 --> 01:27:07,960
And so I've always been
associated with music.
1948
01:27:08,010 --> 01:27:09,640
It was a big deal when you said,
1949
01:27:09,690 --> 01:27:10,960
yeah I own that record
1950
01:27:11,010 --> 01:27:13,060
or you know, I bought that
record when it came out
1951
01:27:13,110 --> 01:27:16,170
or I remember the day I bought
those three records, right?
1952
01:27:16,220 --> 01:27:17,450
Like that's a big thing.
1953
01:27:17,500 --> 01:27:19,370
- Yeah, vinyl revival is no joke.
1954
01:27:19,420 --> 01:27:22,030
I mean, it's got, it
sounded like Wikipedia link.
1955
01:27:22,080 --> 01:27:25,190
It's like registered as a real phenomenon.
1956
01:27:25,240 --> 01:27:28,430
- There's always fear of formats
1957
01:27:28,480 --> 01:27:31,200
and format changes as to
what what's gonna change.
1958
01:27:31,250 --> 01:27:33,340
When cassettes came out,
people were concerned
1959
01:27:33,390 --> 01:27:35,680
that you know, there
were the stickers at home
1960
01:27:35,730 --> 01:27:38,788
taping is killing the music
business and, you know
1961
01:27:38,838 --> 01:27:41,310
downloading is killing the music business
1962
01:27:41,360 --> 01:27:44,140
but there are people
that like to buy music
1963
01:27:44,190 --> 01:27:46,230
and like to physically own music.
1964
01:27:46,280 --> 01:27:48,960
- No one's gonna come out
with another physical format
1965
01:27:49,010 --> 01:27:51,700
that people are gonna
appreciate as much as vinyl.
1966
01:27:51,750 --> 01:27:56,230
So vinyl is a analog
reproduction of your record.
1967
01:27:56,280 --> 01:27:58,620
And I think there's something
that's just sexy about that,
1968
01:27:58,670 --> 01:27:59,453
that people love.
1969
01:27:59,503 --> 01:28:01,450
- With vinyl you do get
the full experience.
1970
01:28:01,500 --> 01:28:03,080
I mean, as a kid, I grew up with vinyl
1971
01:28:03,130 --> 01:28:04,620
not because it was my era.
1972
01:28:04,670 --> 01:28:06,390
I was from like the tape and CD era
1973
01:28:06,440 --> 01:28:08,120
but it's all my parents had.
1974
01:28:08,170 --> 01:28:11,020
But when you open it up and you
know, you get the gate bowed
1975
01:28:11,070 --> 01:28:12,750
and you see like, you know, the images
1976
01:28:12,800 --> 01:28:14,787
and the liner notes, and
then you take the vinyl out
1977
01:28:14,837 --> 01:28:17,090
and you know, blow the
dust off, put it on.
1978
01:28:17,140 --> 01:28:18,010
So I can experience.
1979
01:28:18,060 --> 01:28:20,620
- But I think it's gonna be
a while before it goes away.
1980
01:28:20,670 --> 01:28:21,453
I really do.
1981
01:28:21,503 --> 01:28:22,610
And it's an investment.
1982
01:28:22,660 --> 01:28:24,300
- There will always be people
1983
01:28:24,350 --> 01:28:26,160
that wanna physically own music.
1984
01:28:26,210 --> 01:28:29,410
I think it's because, you
know, it gives you a connection
1985
01:28:29,460 --> 01:28:31,533
to the artist, to the musicians you love.
1986
01:28:31,583 --> 01:28:35,250
- You know, if you had told
me that we would outlast
1987
01:28:35,300 --> 01:28:38,160
like Tower Records and Virgin Records
1988
01:28:38,210 --> 01:28:40,070
and I would never have believed it.
1989
01:28:40,120 --> 01:28:42,411
- In the five years, it's probably been
1990
01:28:42,461 --> 01:28:45,160
at least eight new plants, new operations
1991
01:28:45,210 --> 01:28:46,210
that have opened up.
1992
01:28:47,660 --> 01:28:49,300
And some of them doing a really good job.
1993
01:28:49,350 --> 01:28:51,780
- We're dealing with
local independent bands.
1994
01:28:51,830 --> 01:28:53,960
I can tell you, 15 years ago
1995
01:28:54,010 --> 01:28:56,480
local independent bands were
pressing vinyl in this town.
1996
01:28:56,530 --> 01:28:59,740
So to me, 15 years from
now, local independent bands
1997
01:28:59,790 --> 01:29:00,730
and labels are still going
1998
01:29:00,780 --> 01:29:02,470
to be pressing vinyl in this town.
1999
01:29:02,520 --> 01:29:04,090
- I don't see people just in their forties
2000
01:29:04,140 --> 01:29:07,420
and fifties and sixties
and beyond buying records.
2001
01:29:07,470 --> 01:29:09,683
I see a lot of young
people buying records.
2002
01:29:10,600 --> 01:29:12,990
They make really affordable
record players now
2003
01:29:13,040 --> 01:29:14,350
that are less than a hundred dollars.
2004
01:29:14,400 --> 01:29:17,560
So I think that a new generation of people
2005
01:29:17,610 --> 01:29:18,503
are buying records.
2006
01:29:18,553 --> 01:29:21,160
And I think that it could
hopefully last a really long time
2007
01:29:21,210 --> 01:29:23,860
if they are excited about buying records.
2008
01:29:23,910 --> 01:29:26,530
- I hope it grows and
grows and keeps going
2009
01:29:26,580 --> 01:29:28,750
because I think it's nice
for people to have options.
2010
01:29:28,800 --> 01:29:32,910
I think it's a shame that
a format that's just older
2011
01:29:32,960 --> 01:29:34,497
has to disappear and people can go,
2012
01:29:34,547 --> 01:29:36,450
"Well, no you can't
listen to this anymore."
2013
01:29:36,500 --> 01:29:37,810
So it's nice to have the option.
2014
01:29:37,860 --> 01:29:39,597
It's nice that people have
spoken up and they've said,
2015
01:29:39,647 --> 01:29:42,580
"Hey, we love vinyl, you
know, bring it back."
2016
01:29:42,630 --> 01:29:44,680
And it's back, so...
2017
01:29:44,730 --> 01:29:46,360
- Got a lovely little lousy.
2018
01:29:46,410 --> 01:29:48,490
I don't know, it was
supposed to be about 12, 13
2019
01:29:48,540 --> 01:29:50,513
comes in when they start label screen
2020
01:29:50,563 --> 01:29:51,950
he's been buying all the clean stuff.
2021
01:29:52,000 --> 01:29:53,150
- A younger generation,
2022
01:29:53,985 --> 01:29:56,320
you know, the difference
between that era in the nineties
2023
01:29:56,370 --> 01:29:58,337
kids used to come in, they'd
open the door and like,
2024
01:29:58,387 --> 01:29:59,680
"Oh man it's just records"
2025
01:29:59,730 --> 01:30:01,810
and locked right back out.
2026
01:30:01,860 --> 01:30:03,207
Nowadays, kids open door like,
2027
01:30:03,257 --> 01:30:05,747
"Oh man, it's only records, it's so cool."
2028
01:30:06,630 --> 01:30:09,065
- The minute people stop coming
in here asking us questions
2029
01:30:09,115 --> 01:30:10,500
at Christmas about what kind
2030
01:30:10,550 --> 01:30:12,800
of turntable they need to
buy their significant other
2031
01:30:12,850 --> 01:30:16,240
or their child or whatever for Christmas.
2032
01:30:16,290 --> 01:30:19,140
Then that's when we know it's going away.
2033
01:30:19,190 --> 01:30:21,205
And so far that hasn't happened.
2034
01:30:21,255 --> 01:30:23,838
(gentle music)
2035
01:30:28,800 --> 01:30:31,410
- [Rusty] So there is vinyl in a nutshell,
2036
01:30:31,460 --> 01:30:34,570
we've talked to the fans, the
collectors and the experts.
2037
01:30:34,620 --> 01:30:35,403
And we're not convinced
2038
01:30:35,453 --> 01:30:38,650
that our beloved LP will be
going anywhere anytime soon.
2039
01:30:38,700 --> 01:30:42,410
As vinyl sales continue to
rise, the music plays on.
2040
01:30:42,460 --> 01:30:44,860
Of course audio technology
is a never ending,
2041
01:30:44,910 --> 01:30:46,240
ever evolving concept
2042
01:30:46,290 --> 01:30:49,100
that's not likely to
slow down anytime soon.
2043
01:30:49,150 --> 01:30:50,410
For some of us however,
2044
01:30:50,460 --> 01:30:53,270
just can't imagine a
world without records.
2045
01:30:53,320 --> 01:30:54,360
And why should we?
2046
01:30:54,410 --> 01:30:56,370
As long as the juxbox has life in it
2047
01:30:56,420 --> 01:30:58,160
our vinyl records will be spinning
2048
01:30:58,210 --> 01:31:00,299
for a very long time.
2049
01:31:00,349 --> 01:31:03,349
(sensational music)
154352
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