All language subtitles for terry trish captions

hey everyone I'm Terry Nori Chief

Operating Officer of level three I'm

Trisha Parker senior accountant we're

going to have a cool discussion today to

discuss what level three is as a brand

what do we do as a brand and what we

have coming in in the future I think we

need to educate our industry but as well

educate our viewers about who are we

right exactly so Terry tell us how you

got started with level three so level

three is a brand that is only 3 years

old we are combined between a team of

ambassadors Educators and a management

team that has experience of over 12

years in the Men's Grooming industry and

what I think is so special about level

three is how we combine a quality

product but also maintaining it being

affordable and I think that's so

important in our industry that Men's

Grooming is usually broken off into two

sectors right either a product that's

crazy expensive or a product that is

very cheap and we kind of want to hit

that sweet spot right in the middle and

offer that affordable product and offer

a range that nobody else has in our

industry well sets us apart from

everyone is US covering about 150

different items that we make from A to Z

really from Cosmetics hair care to

shaving care accessories to gloves to

apparel nobody else has that kind of

range in our industry I think it sets us

apart and really puts us at a different

tier don't you think that the other part

that puts you aside of all of the things

that you mentioned is that it's for the

artist by the artist definitely it goes

to the core right like I told you we are

a brand as well that is developed by

artists when we develop our products we

actually bring in our artists in our

research and our development and they

are really intact with developing our

products but as well the education is

the most important when it goes to

education the main core about how to

educate people on how to use products

and I think we'll get into a lot more

what level three offers in a lot of

those sectors exactly so you say

education is important why don't you

tell us a little bit more about that

sector so education is a pillar of our

company we do about 25 different hair

shows annually just not even in the US

internationally as well between the US

and the worldwide Market we have

ambassadors all over we do seminars we

do trade shows our trade shows are so

important because that's where we engage

directly with our customer our fans

everyone that comes to see us at our

trade shows learn from our Educators

learn from everyone it's a real

experience when you go to a trade show

and see level three there it's

absolutely it's definitely it's like

going to a concert right and and seeing

your favorite artist and seeing your

favorite singer seeing that's exactly

that connection that our fans have with

our Educators and it's a beautiful thing

and you can see the love that they have

for not only the product but for the

actual ambassadors and people that they

are actually learning from when they go

to those classes we have people that we

like to call them lingers right that

they literally stand by our booth and

are there from 9:00 a.m. all the way to

6:00 p.m. and at the end of the day I go

and give them a gift because like hey

you are a true person that wants to

learn that wants to educate himself and

better themsel there's nothing better

than that honestly but outside of the

education you know we have other things

that people can be involved in like if

we have our authorized dealer program we

have certain programs that we have for

the barber Colleges and Schools correct

so why don't you talk a little bit more

about that authorized dealer program is

one of our most successful programs

launched 3 years ago it is a program

that engages barber shops to really take

on the product in a more serious way but

what we offer to them that is different

than any other program is a shelf a full

level three shelf for them to put the

product on with their logos exactly with

their logos and what people don't know

is that barber shops I mean a lot of

barber shops they don't have a shelf

they don't have a place where they can

put products to sell and we found that

problem by driving to so many barber

shops and actually visiting them in

person yes you know so we had to fix

that problem and what better way is it

to send them the Shelf actually fully

built complete on a pet with the product

in it and they literally open it up put

the product up put the Shelf open it's

done that is a very cool perk that we

have to that program and as well they

get better pricing so they get a little

bit better pricing than what a regular

Barbers shop Salon does so it's an extra

perk as well that we yeah I was just

about to talk about that like talk about

the profitability that they will be able

to get because they're getting it at a

lower price and so they can turn around

and sell it at a retail price that

something ex so like authorized dealers

for example they get an extra 10%

discount than what regular Barber Shop

salons do right so that extra 10% you

can offer it as a commission to your

Barbers you can offer it as a extra

incentive for your Barbers to go ahead

and have that push for them to sell the

product to the consumer and that's

what's so important is that level three

is not just a product for professionals

yes it's a product for consumers and we

want you to sell product to your end

customer we want you to have that give

that customer The Experience just

because you're not a professional

doesn't mean you can't still have the

products that professional use so yes

they can be pretty pricey but ours are

always affordable and reasonable and

talk a little bit about that because you

guys made it a point to put it in a

certain price point in order for people

not to feel overwhelmed by what they

were purchasing it's so important to

offer a product at the right price point

not just at the right price point but

also offer value and we're all about

that you know so we offer an amazing

product at the right price point but

also you get a good size so you're not

going to use that product for a week and

it's going to be done that's a product

that really can last you approximately

30 40 days depending on on how much use

obviously but it's a very I would say

generous amount that we offer not all

the products are good for the customers

right you have products that are

professional only but like our styling

powder like our Pomade like our after

shave like our shaving gel those are

products that I cannot express to you

how much really the consumers love we've

developed them with a professional

mindset you know usually products that

are in the consumer aspect are just

developed because well okay it's a hair

gel or it's a Pomade or that but no we

know how a Pomade should perform we know

how a hair gel needs to perform what

powder needs to perform and we've put

that in our formula okay so something

else I want to talk about is you know

social media and we are big on social

media we definitely impacted the world

with how we use social media as it

relates to expanding our brand can you

talk about a little bit about our social

media impact and the ambassadors that we

have on there definitely um social media

is another pillar of our company right

as education is social media is because

now how the world is trending and how

everyone is you know so engaged within

their phones within social media we

wanted to make sure we can get content

to everyone at their fingertips corre so

all of our educators are very engaging

on their social media they have

different classes on their social media

pages that you can go and learn from

different tutorials on how to use

products how to get a certain haircut

with our combined following network of

approximately right now 13 million in

counting it's a huge number it's

something that we are very proud of

because we like to bring Educators that

can offer a full range of different

education and it's not just one person

or 10 people that do the same exact

thing it's someone that does different

things so for example Mr official is

your shaving expert Sky Salon is amazing

fading expert with blow drying Benji is

a fading blow drying you have Los cutet

who's an amazing artist that does some

of the craziest designs I've ever seen

so those are ambassadors that have

sectored off and each one has their own

L correct and so coming up though as it

relates to that we've added some new

people to our line we have um so one of

our biggest new additions is Christopher

Benson Christopher Benson is a cosmo

World definitely Cosmo world he is a

color Master okay and that is a person

that is really going to be huge to our

company because he's going to add that

different sector when it comes to the

education behind color that color and

barbering you've seen a lot of cross

networking between each other in the

past I would say 2 3 years where

colorists and barbering are kind of want

to do the same exact thing Barbers want

to color and cosmetologists want to

start cutting hair like like Barbers so

we really wanted to make sure that we

are at the focal point and the Pioneers

behind that movement and bringing on

people like him on board we always talk

a lot about color right now so with

Chris Benson coming on is there some

aspect that we're getting ready to look

into the future for so Trish I mean

you're you're biting my leg right now

cuz I don't like to release things and

talk about things before before they in

the market before we've released them

but since we're having this discussion

and I can't hide away from it it's

something honestly we've been working on

for about 2 years now color to level

three is so important because it is that

third wing of our product you have

grooming you have accessories and now

color to where they can all tie together

it will be coming out hopefully 2024

very soon but it's not just any color

line and that's what I want to emphasize

on and really tell people that our color

line is really going to be industry

changing we are coming out with formulas

technology within the color line that is

going to be very safe for Barbers to use

for cosmetologists to use because we

noticed that people always misuse color

and misuse bleach to where they can

damage it and you know when you're

talking peroxide and you're talking very

harmful chemicals

those can get very dangerous if you're

not educated on how to use them and

that's why Christopher Benson and all of

our other team ambassadors as that's why

we'll be teaching all our customers and

consumers on how to use color how to use

bleach how to use our products in the

right way to where you can give the

customer the best experience right

because that's important it's important

to always know that when you're

educating we're educating them to use

the product for stylish purposes but

also for the benefits of their health

and to make sure they're not damaging

anything along way absolutely you know I

think that's the most important thing is

customer safety and consumer safety and

making sure that people know how to use

a product you know you cannot go and

drive a car without getting a license

you know so it just goes back really to

the foundation and the fundamental

educating yourself and then being able

to use it absolutely and that's I think

the most important thing I love it can't

wait till the color line comes out

Barbers can now add more Revenue as a

barber it's not just a regular 2030 $40

haircut now now if you're adding color

you're entering the cosmo world you're

entering why do women go to a salon

spend 4 hours and come out with a $300

bill right right because exactly it's

color it's those different factors that

us men don't have but now you will be

and as a woman that is in this company I

will say that yes we are Men's Grooming

but I actually use these products on my

hair so I want the women to know that

you could still use it as well women

also use our products right yes what

products do you use as because I'm not

going to tell you what products work for

woman right no cuz I want I want

directly from you how what products do

you need depends on how I'm wearing my

hair so if I'm wearing my hair straight

like how it is right now I definitely go

to the hair serum and the hairspray if I

am wearing my hair my hair is naturally

curly so if I wear my hair naturally

curly then I use the hair tonic I use

the texturized salt spray I use that I

also use the brilliant cream so it just

depends on the look that I'm going so

definitely but you know even when I have

braids I give my braider the Pomade and

say hey these are the best this is the

best product that you're going to use to

make sure it doesn't flake it doesn't do

any of the things that other braiders

use it's like nope this is going to lay

these edges down so and that's important

exactly so you know that's that's what

it's so sweet about it is that you know

we don't educate much that our products

work for women as much because

definitely are more The Men's Grooming

they do 100% hair Serum is a product

that is must needed to use before blow

drying it will protect your hair please

use hair serum before you blow dry

hairspray is amazing smells great it's a

fast drying so we're actually coming out

with our freeze spray as well hint hint

but I love hearing it directly from you

I have the hair seron my hair right now

there you go there you go tell me Trish

now we talked about kind of AR right and

we talked about who level three is what

do we have coming soon what's coming in

the pipeline but now I think we want to

discuss a little bit more about the big

picture yes the growth where are we

looking to head and what is the next 2 3

years looking like for level three I

know there are some big things happening

so you know why don't you give us a

little bit about what's on the horizon

for level three since we're here talking

about it and we're discussing it might

as well tell everyone yes so level three

will be launching a crowdfunding

campaign coming very soon and wait it's

a big word so tell people what

crowdfunding is so crowdfunding is where

people can invest in level three be part

of level three and actually own part of

level three it's where we can now engage

our customer engage anybody that loves

level three that believes in level three

an opportunity to be invested in it to

to own a piece of it and I think it's

something very special absolutely cuz

what better thing to do than to invest

your money in something that you love

right I do it all the time I have shares

and stocks and products in companies

that I stand by this is a great

opportunity that you're giving the world

that's the cool thing about it is that

it's an opportunity for anyone to do

right so it's not just people that are

involved with the brand it's exactly

literally anyone can invest what's cool

is that we have done it in a way where

it's very affordable so minimum

investment that you can start off with

is only $300 so you can invest in level

three minimum $300 you can actually

start owning shares we want people to

actually have the opportunity and be

excited about I can only get in for $300

amazing you know you want to get in for

more that's also amazing and so how do

they get involved in the actual process

I know you say anyone can do it but is

it just that simple do you just go

online and click a button and then it's

all done it's as simple as you're saying

it honestly it's available on start

engine.com so that's the platform that

we will be doing our crowdfunding

campaign on so when it's live obviously

everybody will get messages alert you'll

be on our social media Pages definitely

follow us on lv3 Pro on Instagram l3com

for our website where you will be able

to create an account and you can

immediately start investing so it's

really not that difficult it's very easy

for anybody to do you know yes this is

an opportunity to invest in the company

but why are you going this route to be

able to allow everyone to have some

equity in the company we want to have

everyone that is involved within our

product that believes our product uses

our product an opportunity to own

something and actually get rewarded for

it I think it's a great opportunity to

do that because it's almost like the

Packers right their fans actually own

that company exactly they own that team

yeah they are the only NFL te that does

that and the only n and so I love the

fact that you're taking this approach so

that everyone can say that's my company

right it's almost like the ownership

that you have it's like it's not just

their company this is my company because

I chose to invest in it and it's now

something that I can be proud of and say

yeah I'm watching it grow I'm watching

it develop the second part of why we're

doing this investment is for our

expansion so two things that are going

to be happening is we're going to be

expanding into 20 new countries by 2024

and let the people know how many

countries we're in currently so we're in

30 countries worldwide and expanding to

a total of 50 countries by the end of

2024 which is something honestly almost

double in a year it is double in a year

Trish you know the work that goes behind

expanding into those many countries in

that amount of time is insane and part

of the crowdfunding is using those funds

to be able to enter those countries for

marketing but the second part is

manufacturing here in the US because

currently right now we are doing it

overseas right so right now we

manufacture in many places around the

world there's nothing like making a

product here in your backyard to where

you operate at of and as well be able to

offer that us-made label absolutely it's

huge for people definitely is you know

use more organic ingredients use more

natural ingredients the process exactly

and offer a jobs we expand the the job

offerings that we have here locally

within our facility no shipment delays

you're going to have product made on the

new products entering the market even

private label at one point to where we

can make our products that so many

people love with their own label you

know and so that's the whole point of

crowdfunding it's to let people know

that when companies expand and get

bigger this is the approach that they

take and they take this approach so that

way there's some ownership from their

consumers and also that there's pride in

the product and that the company that

you love or the product that you love

can Skyrocket to a level in which when

you're 10 20 years down the line you

will be able to say how much were a part

of it exactly 100% we are a foundation

we have assets we have actual plans

expansions physical foundations that you

can look at rely on you can visit us you

can see exactly what you're investing is

and it's government regulated you know

we're not controlling this this is

through start engine it's very

transparent you can see exactly where

your money is going and how much growth

is happening in as it relates to the

investment and it's all right there for

you to see that's also part of our job

everyone will get quarterly updates on

what's happening with with level three

now for example level three has started

breaking ground in Construction level

three now has entered five new countries

so far in quarter one of 2024 but as

well you know like everything else in

life there's always risks right there's

always risks to anything and no means

are we guaranteeing anybody anything but

at the end of the day we are putting

everything that we know our plans our

Dream our future everything that we've

worked so hard for right there for

everybody to see abely and giving them

the opportunity to join it I can speak

to it just to me and being with you guys

for eight years it's like

had I had this opportunity 8 years ago

because the ambition and the drive that

you all have to get this company to go

to a level far beyond what Men's

Grooming barbering world looks like

right now it's like nope we want to take

it into a whole another direction that

people will have a lot more respect for

you know just like you have the respect

for the salon industry or the

cosmetology this is a real thing you

know we are that Pioneer brand right we

are that brand that pioneered excellence

in barbering and educate so many Barbers

to really Elevate their level to how the

cosmetology industry goes 10 years ago

the cosmetology industry was here the

barbering industry was here right

honestly barbering industry is starting

to go on the rise and you're seeing a

lot more bigger Brands focusing on it

and things like that and I want to put a

note that we will be having perks there

are entry-level perks our crowdfunding

campaign So within the first 48 hours

you can receive up to 15% in free shares

if you're investing within the first 48

hours so free free shares free sh free

shares exactly depending on what amount

you invest you will receive x amount of

free shares but the maximum is 15% in

free shares and definitely take

advantage of it it's huge we want to

emphasize be the first be the first be

right out of the gate cuz there's

nothing like being first in line okay

and outside of those perks anything else

along with those perks as well you get

free tickets to come to our trade shows

you can join us within our trade show

events talking to within our ambassadors

we want to make sure that people that

really are investing within us can get

so much more involved so they feel like

they're part of the company absolutely

everybody will get a stock holder

certificate it's official it's like

getting a plaque something very cool

everyone take advantage of this

opportunity be the first to invest be

right there at the Forefront because

it's an opportunity like no other it is

coming in at a very affordable valuation

we are really undervaluing our company

right now at this phase so we can grow

it to that next level we don't want to

be greedy we're not greedy people we

want to make sure to give everyone the

opportunity to be part of it okay so

let's just make sure we got some bullet

points on this crowd funding just an

entry level of $300 correct investment

yes we've got some perks within the

first 48 hours exactly anyone can do it

anyone can invest it's going to be

online through start engine in multiple

countries you don't just have to be in

the US I think it's open up to maybe

around 70% of the countries in the world

like you said anybody can do it start

engine.com lv3 will be the main link but

as well you can go to start engine.com

and actually see it directly on there

and then is there a time frame for this

so once we reach the goal that

crowdfunding campaign adds that's why

we're emphasizing within that 48 Hours

be part of the first people that invest

you know I think that pretty much covers

it I think that we knocked out all the

bullet points you think there's anything

else that we need to cover as relates to

so people can really understand because

I want the regular person to walk away

and understand that this is not donating

no it's not this is an investment it is

an investment and you know I think

what's very cool about it Trish is

people that buy our products right yes

they buy our products to resell it and

they make money right off the bat you

know they buy a product for example

whatever $7 $8 they can sell it for 12

to $15 and they can make immediate

return right but now we are giving them

that opportunity to where you can buy

the products to make money now and then

also invest in level three to

potentially make money later and let

people have a passive income you know

that passive income is huge as you're

sleeping you can be making money you

have a day off or you're on vacation it

doesn't mean that your money stopped it

means that you can also potentially have

Revenue anytime you're investing in

something you know it's a risk you know

that there is not a guarantee on

anything there's not a guarantee we're

going to wake up tomorrow so but who

wouldn't want to just take an

opportunity to invest in something and

then have the potential to make some

money while they're sleeping on our

platform you'll be able to see

everything that level 3 is doing it's

out there it's exposed everything very

transparent you know everything from day

one to now what level three has been

doing where we are what we have sold

different Adventures that we are and and

different revenues that we are making so

everything is out there for the public

to see everything is regulated by the

SEC it's a very professional and legit

program that it is happening we've

worked really hard to bring this

opportunity to the world to make sure

that everyone can really join it and be

a part of it I want to just pinpoint

that we are the only company in our

cosmetic industry within the barbering

industry within the grooming industry

that has offered an opportunity like

this it is definitely industry changing

it kind of sense everything that we do

as a brand being disruptors of the

industry being disruptors of what we do

and how we operate it's different and I

think this kind of Falls in directly so

I want to just make sure that everybody

look into it educate yourself about

investing learn how to make make

different sources of income if it's

going to be investing in level three

amazing if it's going to be investing in

something else that's amazing as well to

leave it at that it's been a pleasure

Trish honestly yes thank you so much I

appreciate it we like to Spill the Beans

about level three right startengine.com

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