All language subtitles for Agency_S01E07_episode 7_eng

You're going to test them?

Yeah.

In terms of skills, aren't they the best in the industry?

Not that.

The test my grandfather suggested.

What's that?

Give them a project that you wouldn't be able to manage.

If they succeed, keep them on your side.

If they can't, it's goodbye forever.

If I make them scratch my back, I'll find out who's on my side

and who will have to go.

Are you thinking of joining hands with the winner?

Of course.

Could I ever become a tycoon standing beside a loser?

I doubt she wants to meet us to give us encouragement.

Does she want a piece of the pie because it involves

the family's future in-laws?

Well, even Kang Hanna has to show some results to the chairman.

We're always the same.

The winning side is our side.

Rather than being nervous and not knowing anything, it'll be better to find out beforehand and handle things.

- Sir. Go as fast as you can.
- Yes, ma'am.

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Welcome. How was your meeting?

I guess you didn't come with Mr. Choi.

I thought he'd be more comfortable if we came separately.

Oh, is that so?

Go ahead and tell me what you want to say.

I have a tight schedule.

I'll start once Mr. Choi gets here.

I also have something to discuss with you regarding the upcoming presentation.

Something to discuss? With me?

Oh, I'm so honored.

There's a lot more riding on this presentation, isn't there?

That's right.

If things go wrong, you'll be humiliated.

I prepared so much to promote my first day at work.

I did an interview with all the reporters.

But someone said it was planned with the intention of humiliating me!

Of course! It won't just be that.

Won't it be difficult for me to continue working here if things go wrong?

I hope you can help a lot.

Now, I know you're all busy. I'll get to the point.

The project and creative teams will prepare for the Woowon Group presentation separately.

Each of you. Separately.

Which team will we be working with for this presentation?

Probably with Mr. Jeong's team.

Yeah, since they are corporate PR specialists.

Have you prepared the market research data for Woowon Group's advertisers?

Yes, it's all finished.

What about the keywords collected from the company's portal site?

They've been sent.

This reminds me of tenderloin, sirloin, and chuck flap tail!

Just thinking about it is reassuring.

Right? But as the production team, we're the rump roast.

I'm so excited!

I only worked on trivial things at the last company I was with.

I wondered when I'd work on something big...

I finally get to work on a 30 billion won corporate PR presentation!

Did you transfer to this team to work on something big?

Of course. Hard work reflects the employee's portfolio!

- But why is it 30 billion won?
- Isn't it 30 billion?

It's 300 billion!

If we win this corporate PR ad then we get all of Woowon Group's advertisements.

300 billion?

The planning team needs to decide their direction quickly.

That's the only way the production team can start.

Then, how about we hold a meeting with the planning team first?

We can't do that. No way. Never.

Why not? Seo Jeong and I are best friends.

Woowon Group is a prospective in-law.

Shouldn't the company try its very best?

That's why I'm saying we can't do this.

Advertisements need both planning and production.

Both parts must come to agreements in the process.

How could a plane fly if you take off one of its wings?

A rocket can fly without wings.

Mr. Park is so calm about this.

That means this isn't an accident, it was planned.

It just doesn't make sense for two teams from one company to bid separately.

Has this been discussed with Woowon Group?

Yes, it has.

Wait. How could you not even discuss this with us?

We'll get two different directions if we split planning and production.

Then won't there be a higher chance of getting a better ad?

The more the merrier!

Senior Director Kang?

Yes?

I'd like to take back what I said before.

What was that?

When I said not to assign work and cause trouble when you don't know anything at all.

I guess you know something after all. Even though you still cause trouble.

You don't have to part your hair with a comb. You can do it with a knife, too.

If this is the trouble you want, I welcome it.

Senior Director Go, you should stop a child from running rampant.

How could you join her?

How can we stop a daughter of a CEO in our nation?

Can you handle it?

Is it possible to do without the project team?

Are you scared?

The CEO position is yours as long as you maintain the status quo.

Are you scared that you'll lose it now that you're competing against me?

If another agency happens to take this deal, you and I are both on the chopping block.

So?

Senior Director Go, we need to think of a plan to survive together.

Why do you want to die together?

Survive together?

When did you start thinking that way?

I leave the company and you become the CEO.

Isn't that all you were thinking about before?

If I fail to increase company sales by 50%, I would've been really sad to leave alone.

This is great. It looks like I got a buddy on my way to hell.

I made just one mistake in my career of 25 years.

I think it was you, Go Ah In.

Promoting you and making you an executive.

Just one mistake? I've seen a couple.

I should clean up the mess I made, right?

Going up! All alone.

Get everyone to the meeting room. Right now!

Are you confident?

You're doing this during such a critical moment.

I'm sure there's a reason.

Everyone is saying not to get into corporate PR right now.

Is there a reason you're being so adamant about this?

Ma'am, under these particular conditions, don't we need a particular prescription?

You think that's what this is? It's an unusual prescription!

You should do what's possible!

I'll manage it and make sure there are no problems.

You know the saying, "A cornered stone meets the mason's chisel."

Get it specially done.

What was Woowon Group thinking when they did this?

They should be laying low. Why are they making such a scene?

Shall we call someone at Woowon and tell them to stop this?

Seo Jeong is against this as well. Shall we do as Han Soo says?

This isn't something that an advertising company can do.

I mean, they're not just selling a mere object.

It will be difficult, but if it works, it could be the best solution.

What solution?

They're trying to create public opinion.

They want to open the waterways?

The law will grant him bail.

Once the public opinion is made, it'll be possible.

Issues with the law should be handled by legal professionals. Ads can't help...

- Han Soo.
- Yes?

How many ways do you think there are to get from Busan to Seoul?

You only thought about the expressway. Did you not think of anything else?

A business is about paving ways that don't exist.

Why do you only go down paths that other people follow?

Han Soo, let's not rely on it too much.

Just think of it as one possible solution.

Okay.

What's she doing?

Who are you speaking of?

That female servant.

The one who told Hanna to ask about things at work.

The chairman is very interested in this presentation.

Okay. But I don't know what the results will be like.

What do you mean?

Senior Director Kang split up the project and creative teams.

She wants us to work separately.

Director Kang?

Well, you both are very skilled.

This is an important project.

know.

We'll be observing with great interest.

you.

Shall I try meeting her?

What will you do if you meet her?

I could actively offer my support, or I could promise her the new seat as CEO.

What would you do if I said I'd make you the next CEO?

Would you be able to focus on work?

Humans aren't that type of beast.

They get excited when promised something and they make mistakes.

They do.

- Mr. Kim?
- Yes, sir.

You call her.

What shall I say?

Just tell her that we'll be watching over her with great interest.

Would that be enough?

They'll be rewarded if they do well, and they'll know they'll have to resign if they fail.

They're smart.

- That's all you need to say.
- Yes, sir.

Hanna can take care of the rest.

Hanna?

What's happening?

Did he talk it over with Hanna beforehand?

What problems will his mini-me cause this time?

You only think of the bare minimum.

What are you talking about?

The maximum is scoring points if things go well.

Do you think things can go well if we put those two together?

They'll split.

On the other hand, we put them up against one another and they'll work with passion.

This has a better chance of success.

And the loser gets kicked out?

What if another agency wins?

Your career is on the line, too.

It'll put a small scratch on my career.

But it'll be a chance for me to stick it to Han Soo and Seo Jeong, too.

So it's not all bad!

Whether I win or lose, I gain something.

So let's just sit back, relax, and watch.

And after that...

Yes?

I'll show them what happens if you mess with me.

Who?

Anyone.

Yes, sir?

Ask the marketing team leader to find out who's in charge of the Woowon project.

- Which part?
- All of it. Everything.

It seems like Grandfather and Hanna are up to something.

Come in.

I figured you'd be worried, so I came.

Worried about what?

It's clear that Senior Director Hanna will get attention if she pulls this off.

You can't stand to see that.

And you can't bring yourself to screw this up

because that'll affect your chance of becoming the next vice-chairman.

- So?
- You have to give and take.

What if I don't want to?

You know what will happen if the chairman of Woowon doesn't come out.

Right?

If you get involved in this, how will Hanna react?

The Hanna that I know, she'll try to ruin things.

Are you telling me to walk on eggshells around Hanna as I work?

Yes, Father.

Do as he says.

Still...

The chairman needs to come out for you to become vice-chairman.

Don't you know that?

I understand.

It's not like we're sure it's even possible.

It's just one solution.

That's true. What can an ad do?

I should get going.

But... who is it?

Who was the executive that spoke harshly to Hanna?

Oh, her. She's very unique.

Tell her I'd like to sit down for a meal.

The enemy of my enemy is my friend?

I mean, it's my duty as the vice-president of headquarters.

How about you see her if she wins this presentation?

Oh, isn't it time for you to help me with my work?

Can't you see that I'm helping you now?

He wants to feel things out first?

We'll see what happens after I become the vice-chairman.

Why are we doing this? Why?

I am so sorry. I was feeling stifled...

People these days can mix peanut butter and pizza together.

How can they ask planning and production to work separately?

- This is...
- Whoa... Stop.

Eun Jeong, calm down.

Here's one for you, too.

Is this good?

Excuse me?

Well...

It's the only meat we can eat while we have meetings.

That's right.

The best choice depends on the situation.

Take a look.

These are all directions to make good corporate PR.

But is that the goal?

Are those the values that Woowon Group wants right now?

Aren't those our usual practices?

Routine messages that say this is what corporate PR is.

We need to give the advertiser what they want.

Isn't that what makes us an agency?

Do you think this is what Woowon Group wants right now?

"Woowon Group will create the nation we want."

It's good.

It sounds good, too.

It's the direction we discussed internally and decided to go with.

It's nice.

The copy is relevant and very straightforward.

Like the past corporate PR work that we've done, it's humanistic.

Also, this is much bigger...

No, not the direction.

The wording.

That's the purpose of this presentation.

You want us to achieve this with an ad?

That would be the best solution.

Did you tell Go Ah In about this?

Of course not!

Form the public opinion.

Oh, and the grand chairman is asking for Senior Director Go.

The grand chairman?

Chang Soo, if you lose this presentation...

your CEO position will be at risk.

"What we want."

That's good.

But "we" shouldn't be the consumers, it should be Woowon.

Are you saying we should do this in the maker's voice?

Yes, the owner's voice to be more exact.

What do you mean?

The wording is great.

That's the goal of this presentation.

This is what Chairman Kim Woo Won...

wants.

The chairman of Woowon wants bail.

What?

Are you joking?

Eun Jeong, why did you come up with this?

Because it's for corporate PR.

I thought it should be hopeful and humanistic...

No, not the superficial reason. The real reason.

It's okay. Go on.

Because there's a negative issue.

They need to increase the budget for ads that attract friendly media coverage.

That's why they're choosing a corporate PR ad.

And what's the biggest contradiction in what you just said?

If that were the case, they would just increase the number existing ads.

Why would they start a new corporate PR campaign with all the risks?

- Media criticism won't change...
- That's right.

Now, aren't you all running away?

You know what the advertiser wants, but you don't know how to do it.

- For starters...
- Yes?

Let's think from this point of view.

Try to make personal interest look like public interest.

A way to generate a public opinion.

- Okay.
- Okay.

Okay.

But, Senior Director?

Can an ad achieve that?

Can an ad prevent global warming?

Can an ad solve the refugee problem?

Then, why do it?

All we need to do is plant awareness and create public opinion.

That's our territory.

Starting tomorrow, we'll have a meeting every hour.

Yes, ma'am...

Wait!

Give us a tip before you go.

We're at a loss.

Become a shaman.

Someone who can read the advertiser's mind.

How do we read their minds?

I don't know. Shake a bell or something.

I completely, seriously, really...

have no idea.

Me either.

I've never been at such a loss with a presentation before.

- What about you, Jang Woo?
- I never know anything.

Write your copies quickly. I'll polish the final result and it'll be incredible!

Jang Woo is so carefree, right?

You'll live such a long life.

Do you think the project team is doing well?

Of course.

Hello.

I bet this is tough.

You have to plan without a project team.

You feel lost, don't you?

Oh, I mean...

- We just came to a decision on the concept, slogan, and key copy.
- Already?

We have planning and production all together.

Come on, duh?

Mr. Kwon, do you have the concept?

Work hard.

To what do I owe the pleasure?

You're out front?

How many cups of coffee have you had today?

Does anyone count?

What about water? Do you ever drink it?

Do you want some water?

Did you come here to get me to drink some water?

I'm leaving if you have nothing to say.

It wouldn't be good for anyone to see us together like this while we compete.

So what?

We compete all the time on presentations.

The size of this one is unmatched.

That's right.

I'll come out and say it.

When have you not?

What's the goal of this presentation?

Are you insane? That's the same as telling you everything.

Okay! I'm done!

That means you know why you're doing this.

That's enough for me.

I thought the advertiser was just being foolish.

Since the reason is a clear corporate PR ad.

Did you want to see a competing executive just to say that?

Let's go. Didn't you say you were busy?

I'll pay for the coffee.

The old days were much better.

It was nice to smoke right after lighting it, right?

Can you lose this on purpose?

If we win this presentation, all 30 company employees

will be able to survive off that.

In the past, independent agencies like oursused to be able to make a living.

But these days if you're not affiliated with a big conglomerate,

then it's pretty much mission impossible in our nation's advertising industry.

- Senior.
- Forget it!

Forget I said anything.

How can I do that when I already heard it?

I started my own company to stop being a servant.

But now I'm a slave to financial debt.

Did you take out a private loan?

What do you take me for?

Wait, I'm confused since I took out so many.

Are you messing with me right now?

Hey!

Never leave your company.

Your skills, capabilities, and industry reputation?

Don't put your faith in that.

Stay and serve until they kick you out.

You know what it's like in the Korean advertisement industry.

It's not a place you can figure out with your skills alone.

Are things that bad at your company?

Maybe it'll go belly up.

Besides that, I must be getting old.

I'm going on about nonsense.

This is so embarrassing.

Thanks for coming out. See you later.

Are you driving?

No, go ahead.

Well, we just ran into Kwon Woo Cheol.

It seems they already decided on their copy.

Okay.

- I'll see you tomorrow.
- Okay.

I've got bigger fish to fry.

If things go wrong, VC Group will hold a new record.

The shortest term for an executive.

What are you doing? Pour me a glass.

Who are you to ask me to pour you a glass?

Can't Party B ask Party A to pour her a drink?

Not to mention, I'm going to be your sister-in-law soon.

You two fight relentlessly.

Relations between Korea and Japan are even good sometimes, too.

Let's try to get along every once in a while, please?

Said the descendant of a pro-Japanese group.

Hey! Where do you get off?

Your grandfather donated planes to the Government-General of Joseon.

That's how his business became a conglomerate!

- Then what about your grandfather?
- Kang Hanna!

You're always widening your range when you're at a disadvantage.

Just pour her a glass.

True, I guess I could pour the advertiser a drink.

Why are you laughing?

That's how you pour alcohol during a memorial service.

Why you...

Drink up.

I poured it with respect towards my late ancestors.

I swear... Hey!

What?!

I should endure it since I'm Party A.

Sure, Senior Director Kang.

Make sure you're just as creative in preparing the presentation.

Of course. We are the best in the industry.

You're the best but the CPO and CCO are enemies.

Is that why you asked them to work separately?

It's a service. Buy one, get one free.

- Can you win this presentation if they work separately?
- Of course.

- Do you want to bet?
- Yeah, sure! What do you want to bet on?

The loser will grant a wish. Any wish.

What do you think?

You don't have to if you're not confident in winning.

One wish. Any wish.

She never thinks over her profits and losses.

She just does it.

Don't you dare change your mind later!

Hey, I'm sorry to call so late.

I need some information from Woowon Group.

From someone close to them.

Work should get easier if you have more experience under your belt.

Why does the ad industry get harder?

It's hard to deliver the message if it's too vague.

If it's too clear, then it could bring on public backlash.

Public opinion.

The moment the public finds out that this is a campaign for Chairman Woo Won

there will opposition.

This isn't something you can do, Ah In.

What are you talking about? I'm the best in the industry.

Oh, sure. Of course.

But something like this?

Copywriters who are whimsy and unexpected are good for something like this.

- Think outside the box?
- That's right.

It's almost like a cow catching a mouse as it steps backwards.

Anyway, you need to think of something unexpected.

That's not something that's possible for logical people like us.

Then what shall I do?

This is what I can give you.

It's all I got.

What is it?

A list of freelance copywriters who are good at coming up with whimsical ideas.

Call them!

You're going to need a lot of cows walking backwards, if you want to catch something.

Someone whimsical.

We have one on our team.

This is a 300 billion won project.

I can sleep when I'm dead.

How do I read the mind of the advertiser?

Become a shaman.

Someone who can read the advertiser's mind.

Shake a bell or something.

Am I crazy? Have I lost it?

I should just die! Just die!

I need to show them something killer.

What are you doing? Don't just stare at her. Wake her up.

She should eat breakfast before going to work.

Mom!

Yeah?

You should sleep in a bed.

I just fell asleep.

Mom.

Yeah?

What's that?

Did you stay up all night doing this?

If this is what you do at work, I can do it for you.

I mean, do you think copies are just written out of nowhere?

Creativity comes from doing something else like this.

Forget it!

- Good morning, Dad!
- Hey.

Can you get me a salad?

How is your Woowon project?

Why is the chairman worried about such trivial matters?

You call this trivial? In this situation?

Don't worry. I'm going to do well and win.

No matter what!

- What's with you now?
- What?

Why would you do well? Let your employees do it!

Your brother's concerned about it, too.

Why would Han Soo be involved in the agency?

Who said he was involved? I said he was concerned.

Tell him not to be before I ruin everything on purpose!

I want you to just watch, too.

No! I'm going to do a good job!

Why would the referee jump into the game?

Why am I the referee? I'm a player.

I'm fighting for the championship.

You're not a player.

Be the referee and then get married.

Don't cause a fuss for the family.

Why can't I be a player?!

Brother can, but I can't? Why not?

- Hanna...
- What?

Do you think being a chairman is that great?

I don't want you to get battered up as a player, but just be happy...

No! I'd rather die!

Whether I win or lose, I'm going to see this to the end.

Hey! I'm saying this for your sake—

I can't hear you! Blah, blah, blah!

I can't hear you at all!

Mr. Park?

Yes!

Let's go. My ears are bleeding.

You do whatever you want.

I'll do whatever I want!

Hey.

I was only thinking of you. Why are you getting angry?

- Dad, just remember one thing.
- What?

Your daughter's the best when you get old.

You're going to regret it if you keep going at this rate.

Regret what?

Do you think Han Soo will look after you when you're all weak and old?

If you're mean to me like this, then later...

- Later what?
- Later!

You're going to die alone as a rich old man!

Hey! How could you curse your father like that?

If Hanna gets involved she could ruin the plan.

- I don't want it.
- Eat it.

Do you think I could stomach that right now?

Of course, just chew and swallow.

Mr. Park!

My trainer told me something during a workout.

Third-rate players only think about the offense when they attack,

and they only think about defense when they're defending.

But top players think about defense when they attack,

and they think about attacking when they're defending.

- So?
- Should you only be thinking about defense if you want to come in first?

Now that you've put up your defense, you need to think about your attack.

Eat this and cheer up.

We'll get going.

Kang Han Soo and Kim Seo Jeong.

They keep trying to make their way in.

I can't just watch from the sideline, can I?

You're right.

What will you do?

I should make a winner instead of waiting for one.

You'll make one?

I need to show them that I'm in control and that I can shake things up.

Shall we buy off Executive Director Hwang from Woowon?

Yeah, bad idea, right?

Hmm... I'm sure there's a way.

I think there might just be a way.

If you had to pick one between

Senior Director Choi and Senior Director Go,

who would you pick?

I'm sure they worked late last night.

Look at all the battle food. They're risking their lives.

The planning team is chaotic, too.

- What's wrong?
- Five minutes until the meeting!

Already?!

Print it. She wants to see the keywords.

It's all done.

I've got it.

Hurry up!

Didn't I say the meeting would be at 10:00 a.m.?

How many times do I have to tell you? 10:05 a.m. isn't 10:00 a.m.!

We're sorry.

Hurry up.

We're sorry.

Let's do this.

♫ In time, I was like a lost child ♫

♫ I don't want to wake up from a blue dream that resembles you ♫

♫ How the day passes by ♫

Again in an hour.

♫ When morning comes, I'll find you again ♫

♫ A dull day, I just stay in a daze, I want to fall asleep again ♫

♫ Turn it off. Will you turn off the alarm?
I'm going back ♫

Again in an hour.

♫ To my love and one and all ♫

♫ A dazzling morning ♫

♫ I want to meet you in a dream ♫

♫ You're my everlasting dream ♫

♫ Don't wake me up ♫

Again in an hour.

Um, Ma'am...

What about lunch?

Can you think about eating at a time like this?

Yeah. Of course. I could eat! A lot too!

Yeah, me too.

Me too.

Let's go eat.

How could she make us feel so bad for wanting to eat?

350,000 won.

As the youngest, I'll give you a tip since I manage the team expenses.

That's the maximum amount we can spend on today's lunch.

With what money?

We're a TF team, so that's how much we got for our budget.

Then how about some Korean beef?

How about some beef tartare while we wait for the beef to cook?

True, we'll be the ones missing out if we don't eat. Right?

- Of course.
- Absolutely.

Let's go! Let's eat our feelings away with beef!

Let's go!

Let's do it!

Let's eat!

Don't get annoyed.

Those who are unskilled get annoyed with their team members.

My prescription ran out.

So?

What do you mean? I came for a new prescription.

I'll write you a referral, so find a new doctor.

What kind of doctor doesn't write a prescription for a patient?

It's been ten years already...

Wow, I can't believe I'm saying this to you again.

This is a psychiatric hospital, and I'm a consultant.

Prescriptions are given as a means for treatment through counseling.

They're only used for emergency symptoms.

They shouldn't be taken several times a day and with alcohol like you do.

Just this once.

I've heard that before, too.

I have a presentation in a week.

It's the most important presentation of my life.

It decides whether I'll survive the company or not.

Yeah, go and say that to a different hospital.

Just until then.

I'll listen to you after that.

I'm falling for it again.

Fine, I'll fall for it. However, you can't take alcohol with it!

Answer me!

Okay.

Why did you buy four drinks?

This is yours.

This is mine.

What about the rest?

They're for Senior Director Choi and Senior Director Go.

Take this coffee and ask them to talk.

Decide after I see them?

Check to see who's ringing the alarm.

Okay.

Yes?

Do you have a second?

Yes.

It's fine.

Thank you so much. Please, sit over here.

Thanks.

How are the preparations for the presentation going?

We've decided on the concept and a key copy already.

Already?

Shouldn't your future in-law be released?

What are you saying?

I heard about this presentation's goal.

I hear the chairman and the vice-president

are very interested in this presentation.

Oh, the vice-president?

Why do you think the project team is in charge of planning?

Planning is the key to advertisements.

That includes obtaining information, too.

That's good.

Then I guess you're not lacking anything.

Nothing. We're planning everything perfectly.

I see.

I'll show you good results.

Are you busy?

What brings you here?

I was just curious as to how it was going.

Are you lacking anything?

I am.

What is it?

Why don't you tell me?

Time.

If you have nothing to say, can you leave and not waste my time?

You have such a nasty temper.

I take that back. You have a horrible personality.

I bet you don't have any friends.

Yeah, so? Did you look into it?

Well, I don't really understand it.

I organized everything I heard and sent it to your email.

Yeah, okay. Great job. I'm hanging up now.

He's right.

This conversation is one that only experts could understand.

Did you make the call?

Yes, this is the information from Woowon Group.

Did you make a decision?

Yeah.

Who?

So, I understand what you're saying.

But how could all the copywriters abandon us and work only with the project team?

This is uncomfortable.

We're in a difficult position, too.

For now, I'll discuss this with Senior Director Go and get back to you.

Sir.

Go ahead.

I know it may be hard, but can you handle things internally?

We get it. We all used to work for an agency, too.

We'll be in touch.

The CCO sent him. Can we send him away like that?

What happened with the freelance copywriters?

We got our hands on all of them.

Really?

I bet it was hard for them to join hands with us and abandon the creative team.

I said one thing to them.

Of course.

I'm sure you're scared of the CCO as freelance copywriters.

But I think you're all forgetting one thing.

What do you mean?

Don't you know who the next CEO of VC communications will be?

Make your decision.

Are you going to work with the next CEO?

Or with the CCO who will be leaving the company soon?

How many did you get?

I got 11 of them.

They're some good copywriters that are known in the industry.

How much do they charge?

About three million won per project.

The former creative directors charge five million won.

Pay them double.

Our budget can't cover that.

We can liquidate the other costs with the production costs.

Their loyalty shouldn't come for free.

Okay. I'll get ready for tomorrow's meeting.

I'm sorry.

Shall we meet other freelance copywriters?

Forget it.

Still, maybe...

They don't want to work with someone who has an expiration date.

Great job. You can head back.

Yes.

Did you make a decision?

Yeah.

Who?

If I have one piece of meat and I give it to the beast that's hungrier,

won't that beast be more grateful to their owner?

That's effective.

Throw it... Give it to the hungrier beast.

The hungrier beast.

What brings you here, Deputy Park?

This is a conversation from a couple of days ago.

It's between Executive Director Hwang and the head secretary at Woowon.

I thought it could be of help to you.

How did you get this?

Pros can make the message.

I hear that person is very interested in Yeouido.

Let's clear the path. Use public opinion.

Is it possible?

Isn't our nation one where miracles happen frequently?

Words spoken from someone's mouth always reach someone's ear.

Birds hear things during the day and rats hear things at night.

As long as you reward the birds and rats well, they'll sing for the right price.

Thank you. It was very helpful.

I should get going.

Mr. Park?

Yes?

But why did you...

Why did I give it to you and not Senior Director Choi?

I'm just doing as you said before.

Give and take.

It's good timing and a good message, but it feels like you are using her.

Not using... Give and take would be more appropriate.

Isn't that what our relationship is based on?

Okay. Then what can I give you?

You can win this presentation.

I wouldn't call that give and take. That's a win-win.

That's true.

This is a presentation that you have to win.

Then let's say you owe me.

I'm sure it'll come in handy soon.

Who will you use it for?

Will it be for yourself?

Or will it be for Senior Director Kang Hanna?

For the hungrier person?

If you'll excuse me.

First, I'm sure you all heard, but this is a very important presentation.

The most important.

Let's restrict access of the copywriters getting into the building.

Let's make sure they can't work with them if they won't work with us.

I lost one thing, but I gained another.

Didn't you say the planning team decided their direction?

Yes, I heard they decided the day that they received the OT.

We just have to make sure they follow through

with the production with the direction they've decided on.

Do you think the project team decided on the wrong concept?

Did you see their direction?

No, I didn't have to, but I know.

How?

Isn't an ad just a love letter to a target audience?

That's right.

What's the point of writing a number of letters?

When you don't know who you're sending them to.

We have to captivate the heart of that one person

that can make this a nation where miracles happen frequently.

I should pray.

Pray for what?

I need to pray that Senior Director Choi doesn't know what I know until this presentation is over.

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♫ Since I was left alone in the dark ♫

♫ So close to you when I fall asleep ♫

♫ I have the pain of soul to feel alive ♫

Powerful messages create another issue.

Choi Chang Soo is stable but so predictable.

This sounds like something they'd say during the planning team meeting.

Go Ah In is unstable but useful.

Start over.

At this rate, we'll have to go into the presentation empty-handed.

Senior Director Go is human. I'm sure she's scared.

Go Ah In hasn't decided on their direction yet.

Go Ah In hates these types of proposals.

The long and boring ones.

Can I assume that you lost, Senior Director Go?

We need to make a miracle.

I can't leave her beside Hanna.

What will you give me?

Turn a crisis into an opportunity.

♫ So close to you when I fall asleep ♫