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Now, let's document
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the initiation business case.
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Once we have an objective, assumptions, and constraints,
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we can prepare the initiation business case,
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estimating the benefits and costs of the project.
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Sometimes the conceptual solution is chosen
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as part of the business case process,
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selected as the best of several options.
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Usually the financial side of the organization
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leads preparation of the business case
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and updates it with the latest information
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at the end of planning.
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Let's look at the practical essentials.
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Most importantly, the initiation business case
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lets us know if we should even proceed to planning,
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and, if the answer is yes, provides a budget estimate
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so we can put aside 5% as the planning budget.
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Although, sometimes the business case is easy
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because the project is mandatory.
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For example, if there are legal, health, or safety issues
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absolutely requiring the project must be done,
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or sometimes the business case
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has already been done at a higher level.
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For example, at the program level.
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If the project is mandatory,
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then the business case section of the charter
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simply says so and gives the reasons.
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If the project is optional, then there are three
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common business case calculation methods.
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The most common is the Benefit Cost Ratio, or BCR,
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where we estimate the benefits and costs
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in monetary terms, divide the two numbers,
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and, if the ratio is larger than one,
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it shows the benefits are greater than the costs,
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and the business case looks good.
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A second common method is to calculate
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the Return On Investment, or ROI,
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the benefits minus costs divided by costs
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which is the percentage gain on the money invested.
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The third most common method is to calculate
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the Net Present Value which is the net gain
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when the benefits and costs,
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which might fall across several years
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and so be affected by inflation and other factors,
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are all normalized to the current year.
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Whichever method is used, the business case estimates
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during initiation are usually
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around plus or minus 100% accuracy.
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Some organizations expect them to be about -50% to +100%,
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which is actually pretty good for a first cut,
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while some expect an accuracy of
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no better than -100% to +200%.
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Whichever expectation your organization uses,
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it's just a first guess.
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For this reason, the initiation business case estimate
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is sometimes called a Rough Order of Magnitude, or ROM,
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and that's fine since it only needs to be accurate enough
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to decide whether to proceed to planning,
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and to allocate 5% of the initiation estimate
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as the planning budget.
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One of the main points of project management is
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that only at the end of planning
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will the estimates be reliable enough,
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about plus or minus 10% accuracy,
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for final decision making to be made
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about whether the revised business case
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is good enough for the project to proceed to execution.
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