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1
00:00:28,080 --> 00:00:29,400
- Hi!
- Hey!
2
00:00:29,480 --> 00:00:32,120
I'm Martin Lorentzon,
I'm here for the Summer Talk Show.
3
00:00:32,200 --> 00:00:34,880
- You're in the right place. Welcome!
- [Martin laughs]
4
00:00:34,960 --> 00:00:36,320
- Thanks!
- I'm Felicia.
5
00:00:36,400 --> 00:00:37,400
Pleasure!
6
00:00:39,000 --> 00:00:41,000
Wow, what legends!
7
00:00:42,320 --> 00:00:44,880
[soft music]
8
00:00:45,800 --> 00:00:49,400
This feels completely right, yeah.
9
00:00:53,160 --> 00:00:57,200
I'll be talking from back there,
so you'll hear me through these.
10
00:00:57,280 --> 00:01:02,160
Brilliant! This feels like Kaj Kindvall.
Do you remember him?
11
00:01:02,240 --> 00:01:03,800
- Legendary.
- Yeah, sure do.
12
00:01:03,880 --> 00:01:07,360
My dad listened to him a lot
when I was younger, I remember.
13
00:01:07,440 --> 00:01:10,120
- Okay. Yeah. That's cool.
- Mhm. One of his favorite.
14
00:01:10,920 --> 00:01:13,520
By the way, did you get
an email about the script?
15
00:01:14,240 --> 00:01:15,840
No, we'll play it by ear.
16
00:01:16,920 --> 00:01:17,920
Okay.
17
00:01:19,120 --> 00:01:20,760
- Let's go.
- Let's go.
18
00:01:20,840 --> 00:01:22,520
[laughs]
19
00:01:26,960 --> 00:01:28,440
Let's kick this shit out!
20
00:01:28,520 --> 00:01:33,440
[upbeat music]
21
00:01:35,600 --> 00:01:38,400
[human chatter]
22
00:01:38,480 --> 00:01:42,600
[upbeat music]
23
00:01:42,680 --> 00:01:46,960
♪ Never had much
Faith in love or miracles ♪
24
00:01:47,040 --> 00:01:49,320
♪ Miracles! Ooh! ♪
25
00:01:49,400 --> 00:01:53,640
♪ Never wanna put my heart on the line ♪
26
00:01:54,920 --> 00:01:57,720
♪ Ooh! But swimming in your... ♪
27
00:01:57,800 --> 00:02:03,280
So... Let's make a toast
to Sofia and Daniel. Cheers!
28
00:02:04,520 --> 00:02:05,840
Cheers!
29
00:02:05,920 --> 00:02:10,120
[guests clap]
30
00:02:16,320 --> 00:02:18,040
[clinking of glass]
31
00:02:21,080 --> 00:02:23,040
Excuse me, everyone.
32
00:02:25,040 --> 00:02:29,440
Just wanted to raise a brief toast
to the beautiful bride and groom.
33
00:02:29,520 --> 00:02:31,640
Some of you may know me,
my name is Martin Lorentzon,
34
00:02:31,720 --> 00:02:33,720
I am the co-founder of Spotify.
35
00:02:33,800 --> 00:02:37,160
Though Daniel knows me as the guy
who bankrolled his mistakes
36
00:02:37,240 --> 00:02:38,776
for the first five years of the company.
37
00:02:38,800 --> 00:02:40,120
[guests laugh]
38
00:02:40,200 --> 00:02:45,200
Now, seriously, I just want to say,
you did well, kid.
39
00:02:46,440 --> 00:02:48,680
From the day I met you,
you exceeded all my expectations,
40
00:02:49,200 --> 00:02:51,840
you defied the naysayers
and you refused to give up.
41
00:02:52,640 --> 00:02:55,680
I mean, look. You made it.
42
00:02:56,680 --> 00:02:59,800
And I just want to say I'm proud of you.
43
00:02:59,880 --> 00:03:01,640
[guests exclaim]
44
00:03:01,720 --> 00:03:05,240
[guests clap]
45
00:03:06,280 --> 00:03:09,760
I'm proud of you because this is the first
thing you've done that I haven't paid for.
46
00:03:09,840 --> 00:03:11,640
[guests laugh]
47
00:03:12,720 --> 00:03:15,120
No, seriously, that's unfair.
48
00:03:15,200 --> 00:03:17,200
Daniel isn't cheap, you know.
49
00:03:17,280 --> 00:03:20,560
He is a very generous and
wonderful big-hearted guy.
50
00:03:20,640 --> 00:03:23,480
Actually, that's the word I would use
to describe him, big. [chuckles]
51
00:03:24,400 --> 00:03:28,600
He's got a big heart,
a big mind and, you know,
52
00:03:28,680 --> 00:03:32,280
I know what Sofia really likes about him
is his enormous,
53
00:03:32,360 --> 00:03:34,600
gigantic co...
54
00:03:34,680 --> 00:03:38,440
[Martin] Have you ever heard the word
"neurotypical" in relation to your brain?
55
00:03:39,080 --> 00:03:42,560
It means a typical brain can
determine when something is appropriate,
56
00:03:43,400 --> 00:03:46,760
When to be serious,
and when to make jokes.
57
00:03:47,800 --> 00:03:51,320
Without the neurotypical,
we would never have a civilized society,
58
00:03:51,400 --> 00:03:55,840
we would never know how to organize
ourselves or have different values.
59
00:03:56,760 --> 00:04:00,120
But me, I don't know what that's like.
60
00:04:00,200 --> 00:04:04,840
Four times seven is twenty eight, five
times seven, thirty five. Six times seven...
61
00:04:04,920 --> 00:04:09,000
It's just unacceptable. I can't have a
student who disrupts the class always.
62
00:04:10,120 --> 00:04:13,400
[Martin] I grew up in what was called
the happiest generation ever.
63
00:04:14,000 --> 00:04:16,440
We had peace, prosperity, good schools,
64
00:04:16,520 --> 00:04:20,760
and everyone was supposed to behave
so they can prosper.
65
00:04:20,840 --> 00:04:24,079
But for some reason,
I could never get behind that last part.
66
00:04:24,160 --> 00:04:30,000
Here he is, two-time Olympic champion
Ingemar Stenmark!
67
00:04:30,080 --> 00:04:36,400
And there he goes. He's expected
to be a gold medalist the third time!
68
00:04:36,480 --> 00:04:38,920
[staff cheering and laughing]
69
00:04:43,640 --> 00:04:46,840
He can't afford to lose, no mistakes...
70
00:04:49,000 --> 00:04:51,640
He's got two tenths of a second left!
71
00:04:51,720 --> 00:04:55,240
[screams]
72
00:04:55,320 --> 00:04:57,360
- Yes!
- Martin!
73
00:04:57,440 --> 00:04:59,880
Listen. Listen to me!
74
00:05:01,320 --> 00:05:03,120
Martin!
75
00:05:03,200 --> 00:05:06,520
Vidar is here.
From the Stockholm Stock Exchange.
76
00:05:06,600 --> 00:05:10,640
[clapping and cheering]
77
00:05:12,840 --> 00:05:15,600
[tense music]
78
00:05:16,960 --> 00:05:18,240
[Vidar] What the hell is this?
79
00:05:18,840 --> 00:05:22,160
You invited me here to discuss
how you wanted to issue an IPO
80
00:05:22,240 --> 00:05:23,240
and what do I see?
81
00:05:23,800 --> 00:05:27,160
[sighs] No, it's just...
we were interviewing a new head of HR.
82
00:05:27,880 --> 00:05:30,280
We're a tech company,
you gotta have some fun.
83
00:05:30,960 --> 00:05:33,320
You can't sit behind the desk all day.
84
00:05:33,920 --> 00:05:38,160
It is not sound. The Stockholm Stock
Exchange is for serious companies.
85
00:05:38,240 --> 00:05:41,920
- And you're clearly not there yet.
- Yes, we are sir.
86
00:05:42,000 --> 00:05:47,720
The thing is, Martin doesn't have a
lot to do with day-to-day operations.
87
00:05:48,720 --> 00:05:54,840
He's just here as a consultant. He has
some unique skills that our company needs.
88
00:05:55,760 --> 00:05:57,840
[Vidar] Yes, you are an odd character.
89
00:05:57,920 --> 00:06:01,280
You should be grateful that your
partner has his feet on the ground.
90
00:06:01,360 --> 00:06:03,480
[Felix] Mm, exactly. Um...
91
00:06:04,520 --> 00:06:08,680
Why don't you go outside for a bit Martin,
I'll have a talk with Vidar.
92
00:06:08,760 --> 00:06:13,080
[tense music]
93
00:06:13,160 --> 00:06:15,440
[Martin] My entire childhood,
I always felt a little...
94
00:06:16,080 --> 00:06:17,200
different. I guess.
95
00:06:17,800 --> 00:06:22,040
All the other boys seemed so
orderly and Swedish.
96
00:06:22,120 --> 00:06:24,440
They all marched to the same tune.
97
00:06:24,520 --> 00:06:27,800
But my tune was more like 17 big bands,
98
00:06:27,880 --> 00:06:32,720
40 DJs and a bunch of death metal,
all playing at the same time.
99
00:06:32,800 --> 00:06:34,000
[Martin laughs]
100
00:06:34,080 --> 00:06:37,640
♪ Reach out, touch faith ♪
101
00:06:43,480 --> 00:06:47,200
[Martin] Unfortunately, no one else
seemed to hear the same tune as me.
102
00:06:47,280 --> 00:06:51,920
♪ Your own personal Jesus ♪
103
00:06:52,000 --> 00:06:57,280
But then one day this quirky kid
came to the office to pitch his software.
104
00:06:57,360 --> 00:07:00,560
♪ Someone who cares ♪
105
00:07:01,640 --> 00:07:07,800
♪ Your own personal Jesus ♪
106
00:07:09,440 --> 00:07:11,960
♪ Reach out, touch faith ♪
107
00:07:12,040 --> 00:07:15,840
Advertigo is completely unique. When you
search for a product, let's say a phone,
108
00:07:15,920 --> 00:07:19,480
in the same instant, the service
provides you with all comparable products,
109
00:07:19,560 --> 00:07:23,040
specifications, prices. You have
total access to the entire web.
110
00:07:23,120 --> 00:07:25,840
Okay but isn't that just what
Google is doing with Froogle?
111
00:07:25,920 --> 00:07:28,496
Yes, but it's not the idea itself
that's unique Martin, it's the execution.
112
00:07:28,520 --> 00:07:32,240
Google just does it badly.
My software on the other hand, is perfect.
113
00:07:33,400 --> 00:07:35,696
And what happens if someone
searches for three different products?
114
00:07:35,720 --> 00:07:38,600
Is that data cross-referenced
across the three searches?
115
00:07:41,040 --> 00:07:43,080
Yes, Felix, that's a given.
116
00:07:43,160 --> 00:07:44,640
[Martin laughs]
117
00:07:45,960 --> 00:07:49,480
- Why are your searches slower than Google?
- That's the whole point.
118
00:07:49,560 --> 00:07:52,800
One in 300,000 searches lead
to an actual sale.
119
00:07:52,880 --> 00:07:55,120
The point isn't the selling itself,
120
00:07:55,200 --> 00:07:58,920
but how much advertising we can sell
while people are searching.
121
00:07:59,000 --> 00:08:00,960
[mid-tempo music]
122
00:08:01,040 --> 00:08:05,480
[Martin] Other entrepreneurs chase
after new ideas relentlessly,
123
00:08:05,560 --> 00:08:09,040
but for me, there's only one factor in
making a business work.
124
00:08:10,040 --> 00:08:11,480
Personality.
125
00:08:11,560 --> 00:08:15,040
[upbeat music]
126
00:08:15,120 --> 00:08:18,520
[crowd partying]
127
00:08:26,240 --> 00:08:28,400
[Martin shouting excitedly]
128
00:08:28,480 --> 00:08:29,640
Felix!
129
00:08:31,160 --> 00:08:32,880
Congrats, Daniel!
130
00:08:34,440 --> 00:08:37,600
You just sold your first
company for ten million.
131
00:08:38,880 --> 00:08:40,960
[Martin chuckles] Smile!
132
00:08:41,039 --> 00:08:43,600
- It's not exactly Google, is it?
- It's not Google.
133
00:08:43,679 --> 00:08:46,720
You worked in Silicon Valley right?
What is it they do that we don't?
134
00:08:47,320 --> 00:08:49,800
- You wanna compete with Silicon Valley?
- Yeah, why not?
135
00:08:49,880 --> 00:08:52,720
We have programmers, talents,
why shouldn't we prove we're just as good?
136
00:08:53,400 --> 00:08:55,960
Okay. Okay, pitch.
137
00:08:57,240 --> 00:08:58,520
[Martin chuckles]
138
00:08:58,600 --> 00:09:02,200
If you want to compete with the big guys,
I'm in.
139
00:09:02,280 --> 00:09:04,360
There's nothing stopping you.
140
00:09:10,840 --> 00:09:13,200
[Martin] If you found a piece of coal
that has the potential
141
00:09:13,280 --> 00:09:14,600
to become a diamond...
142
00:09:15,200 --> 00:09:16,440
[Martin] Daniel?
143
00:09:16,520 --> 00:09:19,720
[Martin] ... you have to go all in.
There is no middle ground.
144
00:09:20,360 --> 00:09:21,680
Stop here.
145
00:09:22,240 --> 00:09:26,640
[car door closes]
146
00:09:37,800 --> 00:09:39,440
- Hey, Martin!
- Hi Daniel.
147
00:09:39,520 --> 00:09:40,536
- How are you doing?
- Doing alright.
148
00:09:40,560 --> 00:09:41,560
Okay.
149
00:09:41,600 --> 00:09:44,120
So we buy you out and you buy a Ferrari?
150
00:09:44,200 --> 00:09:45,760
Yeah, it's nice, isn't it?
151
00:09:45,840 --> 00:09:47,360
- It's red.
- Yeah, it's damn fast.
152
00:09:47,440 --> 00:09:50,760
- And it draws a lot of attention.
- Yes, it does.
153
00:09:54,200 --> 00:09:55,360
Come!
154
00:09:57,320 --> 00:09:59,296
- Where are we going?
- I want to show you something.
155
00:09:59,320 --> 00:10:01,160
Okay but it's a Ferrari,
I can't leave the car.
156
00:10:01,760 --> 00:10:05,680
The whole of Sweden is
watching that thing. It's fine.
157
00:10:07,400 --> 00:10:10,680
- What's going on?
- We're gonna start a company.
158
00:10:12,840 --> 00:10:14,400
[chuckles] Okay, why are we doing that?
159
00:10:14,440 --> 00:10:19,680
We're gonna show them, Daniel. We're gonna
show them how fucking wrong they are.
160
00:10:20,920 --> 00:10:23,480
[laughs]
161
00:10:24,720 --> 00:10:25,880
Alright.
162
00:10:25,960 --> 00:10:28,120
[mid-tempo music]
163
00:10:28,720 --> 00:10:29,640
Good luck to you.
164
00:10:29,720 --> 00:10:30,720
Thanks.
165
00:10:31,280 --> 00:10:32,880
Shit, that's so much fucking money.
166
00:10:32,960 --> 00:10:35,440
- You could buy a villa with that?
- Uhm mh.
167
00:10:35,520 --> 00:10:37,080
You're out of your mind.
168
00:10:37,160 --> 00:10:41,160
On the contrary, I'm just so tired of
everything being so proper all the time.
169
00:10:41,240 --> 00:10:42,280
Okay.
170
00:10:42,360 --> 00:10:43,600
Look at this.
171
00:10:44,480 --> 00:10:48,240
As Swedes, we try to hide this.
We think capitalism is ugly.
172
00:10:48,320 --> 00:10:51,720
We want to regulate it,
but maybe we shouldn't.
173
00:10:51,800 --> 00:10:54,520
The people here are honest
and not afraid to do what they want.
174
00:10:54,600 --> 00:10:58,760
- So you gamble away a fortune?
- I'm going to test my strategy.
175
00:11:00,440 --> 00:11:03,320
Martin, you're kidding.
That's not a strategy, that's a bad idea.
176
00:11:03,400 --> 00:11:05,800
- Didn't we say we'd show those bastards?
- Yeah, yes we did.
177
00:11:07,200 --> 00:11:09,880
So, come up with a good idea
and I'll take care of the strategy.
178
00:11:09,960 --> 00:11:13,160
I don't have a good idea, I didn't know
we'd be working together two minutes ago.
179
00:11:13,600 --> 00:11:15,776
You said something interesting
about advertising the other day.
180
00:11:15,800 --> 00:11:20,360
What can we do to create behavioral
patterns for people exposed to ads.
181
00:11:20,440 --> 00:11:23,160
Well, I suppose you could...
182
00:11:23,240 --> 00:11:24,800
go bigger maybe. I guess...
183
00:11:24,880 --> 00:11:26,160
Search engines maybe...
184
00:11:26,240 --> 00:11:27,920
Too late. Google is too big.
185
00:11:28,000 --> 00:11:29,240
[Martin grunts]
186
00:11:30,480 --> 00:11:31,480
Seven, black.
187
00:11:32,920 --> 00:11:33,840
That's a lot of money.
188
00:11:33,920 --> 00:11:35,200
Yup, a lot of money. Absolutely.
189
00:11:35,240 --> 00:11:38,360
Think of something else that's not
dominated by a brand.
190
00:11:38,440 --> 00:11:41,160
We need to create something global.
191
00:11:41,240 --> 00:11:44,840
We need to think beyond little
gray socialist Sweden.
192
00:11:44,920 --> 00:11:46,240
[woman1] Place your bets, please.
193
00:11:47,120 --> 00:11:50,760
Fuck the welfare state!
Let's go! Think of something new.
194
00:11:50,840 --> 00:11:52,640
Okay, what about media?
195
00:11:52,720 --> 00:11:55,560
Streaming, everything people used
to pay for, they download it now.
196
00:11:55,640 --> 00:11:57,160
Okay. What kind of media?
197
00:11:57,240 --> 00:11:58,120
Film and TV.
198
00:11:58,200 --> 00:12:00,480
Too expensive. Needs too much bandwidth.
199
00:12:00,560 --> 00:12:01,560
Try something else.
200
00:12:03,320 --> 00:12:04,400
[grunts]
201
00:12:04,480 --> 00:12:05,600
[laughs]
202
00:12:05,680 --> 00:12:09,320
Okay, if not movies, then something
that works well with advertising,
203
00:12:09,400 --> 00:12:12,560
international, easy to consume... Music.
204
00:12:14,080 --> 00:12:15,400
[woman1] Place your bets, please.
205
00:12:16,920 --> 00:12:19,840
[upbeat music]
206
00:12:19,920 --> 00:12:21,640
[Martin] Ouch, well fuck!
207
00:12:23,280 --> 00:12:26,640
Why music, Daniel?
Come on, why music, Daniel?
208
00:12:26,720 --> 00:12:29,880
Okay, because it's already big online.
Alright? It needs to be done better.
209
00:12:29,960 --> 00:12:32,560
No, but why do they need us?
What's not working as it is?
210
00:12:32,640 --> 00:12:35,760
Music is not a luxury.
It's something we all need,
211
00:12:35,840 --> 00:12:40,120
something like water or food. Someone
needs to do better than that pirate site.
212
00:12:40,920 --> 00:12:46,720
You know, whoever succeeds in that creates
something really fucking beautiful.
213
00:12:46,800 --> 00:12:49,960
[clanking sound]
214
00:12:50,760 --> 00:12:52,360
No fucking way!
215
00:12:52,440 --> 00:12:55,480
[laughs]
216
00:12:55,560 --> 00:12:58,176
[Martin] Okay so, really, all of
that took place in about six months
217
00:12:58,200 --> 00:13:00,280
and most of it happened
at Daniel's apartment.
218
00:13:02,160 --> 00:13:03,480
[chuckles]
219
00:13:04,240 --> 00:13:05,760
[Daniel] But the point is, we clicked.
220
00:13:09,520 --> 00:13:10,600
Or at least I thought so.
221
00:13:12,920 --> 00:13:15,480
This is exciting and all, but...
222
00:13:16,880 --> 00:13:18,760
I don't know if I can work with you.
223
00:13:18,840 --> 00:13:20,320
And why not?
224
00:13:21,560 --> 00:13:25,400
To be perfectly honest, I know what
it's like to bring in other people.
225
00:13:25,480 --> 00:13:28,080
You say you want to go all in,
but I know what's gonna happen.
226
00:13:28,160 --> 00:13:31,520
You'll think I'm being a pain because I'm
pushing too hard on something.
227
00:13:31,600 --> 00:13:34,136
Especially on something I wanna build.
You'll say it's impossible and everything
228
00:13:34,160 --> 00:13:35,296
is too expensive. That's how it is.
229
00:13:35,320 --> 00:13:37,720
No one really dares to go on.
230
00:13:37,800 --> 00:13:41,080
Strange then that I just dared
to deposit 12 million into your account.
231
00:13:41,160 --> 00:13:43,680
[exhales] Okay.
232
00:13:43,760 --> 00:13:47,280
It's true.
Think of it as starting capital.
233
00:13:47,360 --> 00:13:49,520
You put 12 million into my account?
234
00:13:50,920 --> 00:13:51,920
No strings.
235
00:13:53,600 --> 00:13:54,936
- Do what you want with it.
- Are you serious?
236
00:13:54,960 --> 00:13:58,240
Yes! Fuck! Can't you see
I want you to be difficult?
237
00:13:58,920 --> 00:14:02,160
I want you to say "Fuck you!"
to the extreme socialists.
238
00:14:02,240 --> 00:14:05,040
And create something so fucking
perfect that everyone wants it.
239
00:14:05,120 --> 00:14:07,120
[suspense music]
240
00:14:07,200 --> 00:14:08,240
You really are crazy, huh?
241
00:14:10,280 --> 00:14:13,680
You understand that there's no guarantee
if I take this money...
242
00:14:13,760 --> 00:14:15,160
I believe in you, Daniel!
243
00:14:15,240 --> 00:14:16,840
In us.
244
00:14:16,920 --> 00:14:21,240
I'm willing to give you anything you want,
but you give me one thing in return.
245
00:14:22,560 --> 00:14:23,560
What?
246
00:14:25,080 --> 00:14:27,000
We have to trust each other.
247
00:14:27,080 --> 00:14:30,960
[suspense music]
248
00:14:31,040 --> 00:14:33,080
- Okay, let's do it. Yeah.
- Okay?
249
00:14:36,160 --> 00:14:38,600
[Martin] In marriage,
you want somebody who's like you.
250
00:14:38,680 --> 00:14:42,840
Same tastes, habits, sense of humor.
In business, it's the opposite.
251
00:14:43,480 --> 00:14:45,840
You want a creative
if you're the money guy,
252
00:14:45,920 --> 00:14:48,680
someone to take care of tech
while you're taking care of finance.
253
00:14:48,760 --> 00:14:53,760
But the recipe for success
is the same in both cases, trust.
254
00:14:53,840 --> 00:14:57,080
You need to show confidence
in your partner from day one.
255
00:14:57,160 --> 00:15:01,120
You have to trust them when they are
on top and when they are at the bottom.
256
00:15:02,000 --> 00:15:04,680
You have to believe in them,
even when they get pissed at you.
257
00:15:05,280 --> 00:15:09,160
And you also have to trust them
when you give them more money than
258
00:15:09,240 --> 00:15:11,320
they could ever dream of.
259
00:15:12,440 --> 00:15:17,080
You have to have faith, even if everyone
else says you're crazy for it.
260
00:15:17,160 --> 00:15:20,040
And in return, they have to do the same.
261
00:15:21,160 --> 00:15:23,960
My job was get the money.
262
00:15:25,080 --> 00:15:27,160
Wow! You're in shape, I see.
263
00:15:27,240 --> 00:15:29,440
This training program
you are on, keep it up because
264
00:15:29,520 --> 00:15:32,360
- it's working.
- [laughs]
265
00:15:32,440 --> 00:15:36,560
You're going to meet my colleague.
This guy is really smart, Niklas.
266
00:15:36,640 --> 00:15:38,080
A real visionary.
267
00:15:38,160 --> 00:15:39,840
Hey Martin, wait a minute...
268
00:15:40,880 --> 00:15:43,200
It's just...
wait, don't get me wrong, because I...
269
00:15:43,280 --> 00:15:48,640
I'm really happy and flattered but I don't
know a thing about the music industry.
270
00:15:48,720 --> 00:15:52,360
So? How different
can music and cars be you know?
271
00:15:52,440 --> 00:15:53,680
[sighs]
272
00:15:53,760 --> 00:15:57,760
I want you on the team
because you're a dangerous negotiator.
273
00:15:57,840 --> 00:16:01,560
And it's impossible
not to like you my friend.
274
00:16:01,640 --> 00:16:03,840
[both laughs]
275
00:16:03,920 --> 00:16:06,400
Above all, I trust you.
276
00:16:06,480 --> 00:16:07,760
Bullshit!
277
00:16:08,720 --> 00:16:10,816
- Daniel, Niklas. Niklas, Daniel.
- How's it going? Daniel. Nice to meet you.
278
00:16:10,840 --> 00:16:11,760
Good to meet you.
279
00:16:11,840 --> 00:16:16,360
This is the guy in Detroit who makes
US car execs eat out of his hand.
280
00:16:16,440 --> 00:16:20,760
- A wolf in sheep's clothing.
- Okay, calm down. Don't overdo it.
281
00:16:21,520 --> 00:16:25,440
There is one thing
I am a little worried about.
282
00:16:25,520 --> 00:16:27,200
And that's...
283
00:16:28,360 --> 00:16:30,080
Well, the whole idea actually.
284
00:16:31,760 --> 00:16:36,320
Could you please explain how the hell we
are supposed to make a profit from this?
285
00:16:38,160 --> 00:16:40,680
Well, our investors
aren't interested in profit.
286
00:16:42,680 --> 00:16:43,920
What?
287
00:16:45,920 --> 00:16:47,280
Look at that old man over there.
288
00:16:49,440 --> 00:16:54,920
He comes here probably orders the same
soup and cake with his coffee every day.
289
00:16:55,880 --> 00:17:01,960
How excited do you think the restaurant
manager is about the profit from his meal?
290
00:17:02,800 --> 00:17:07,880
And then we come here and we sit down,
and right away we make an impression.
291
00:17:07,960 --> 00:17:11,960
Excuse me! Sweetheart!
I'm really hungry today, can I...
292
00:17:12,040 --> 00:17:15,119
I'm sorry, do you mind if I just...
293
00:17:15,200 --> 00:17:17,480
We don't just want a little piece,
294
00:17:17,560 --> 00:17:20,680
we want this right here, the whole cake.
295
00:17:20,760 --> 00:17:24,240
To be honest, I want this cake as well,
oh it looks amazing.
296
00:17:24,319 --> 00:17:29,480
I don't just want cake, I want this pastry
because why the hell not? How about that?
297
00:17:29,560 --> 00:17:35,040
Oh and how about some macaroons
and apple strudel and look at these?
298
00:17:35,120 --> 00:17:40,400
Look at these cupcakes, I want 'em!
You should try one, Niklas.
299
00:17:40,480 --> 00:17:42,480
Oh and before you glance over,
300
00:17:42,560 --> 00:17:46,800
who do you think the restaurant manager
is most focused on?
301
00:17:46,880 --> 00:17:48,800
Us or the old man?
302
00:17:48,880 --> 00:17:52,680
Yes, absolutely,
but sooner or later the bills will come.
303
00:17:52,760 --> 00:17:54,080
No.
304
00:17:54,160 --> 00:17:58,640
Don't even mention the bill yet, Niklas.
Before that, I'll order all the starters
305
00:17:58,720 --> 00:18:02,280
and then all the main courses as well,
and when I've done that...
306
00:18:02,360 --> 00:18:03,680
- Are you following?
- Yes.
307
00:18:04,680 --> 00:18:08,480
Then I will start over from scratch
and order all the desserts again.
308
00:18:08,560 --> 00:18:10,680
Yeah, but Martin...
309
00:18:10,760 --> 00:18:14,760
No matter how much you put it off,
sooner or later, you have to recognise
310
00:18:14,840 --> 00:18:19,680
- that the bill will be due, right?
- But then we'll be in a different place.
311
00:18:21,480 --> 00:18:25,760
Then, we'll have shareholders.
Thousands of shareholders who know that
312
00:18:25,840 --> 00:18:28,120
if they want to have some dessert,
313
00:18:28,840 --> 00:18:31,680
they have to come... to our table.
314
00:18:32,360 --> 00:18:36,080
Because we have all
the restaurant's desserts here with us.
315
00:18:36,160 --> 00:18:37,440
[laughs]
316
00:18:37,520 --> 00:18:39,280
[laugh continues]
317
00:18:40,000 --> 00:18:43,080
And they're the
ones who will pay the bill.
318
00:18:44,880 --> 00:18:47,200
Growth.
319
00:18:49,680 --> 00:18:51,800
Who wants cake?
320
00:18:52,440 --> 00:18:56,120
[piano music]
321
00:18:58,880 --> 00:19:02,040
You can start a business,
build it from the ground up,
322
00:19:02,120 --> 00:19:03,920
put your whole soul into it,
323
00:19:04,000 --> 00:19:07,040
but if you don't
surround yourself with the right people,
324
00:19:07,120 --> 00:19:09,240
it's never going to work.
325
00:19:09,320 --> 00:19:10,840
Hey, what are we doing here?
326
00:19:10,920 --> 00:19:13,680
I've heard rumors
about an amazing party planner.
327
00:19:13,760 --> 00:19:15,200
Yeah, and?
328
00:19:15,280 --> 00:19:17,600
- I found her on Facebook.
- Facebook?
329
00:19:19,120 --> 00:19:23,200
[upbeat music]
330
00:19:28,080 --> 00:19:31,120
I hope you understand that
we're seriously not going to hire...
331
00:19:31,200 --> 00:19:36,080
Calm down, I'm not employing anyone.
I'm just messing around, okay?
332
00:19:40,360 --> 00:19:43,120
- Hi! Martin Lorentzon.
- Sophia Bendz.
333
00:19:43,200 --> 00:19:44,120
- Nice to meet you.
- My pleasure.
334
00:19:44,200 --> 00:19:47,400
- This is my business partner, Daniel.
- Okay, I'm impressed.
335
00:19:47,480 --> 00:19:51,120
You've managed to create all this
with just Facebook.
336
00:19:51,200 --> 00:19:53,640
Yeah well, it's a lot more
convenient than handing out fliers.
337
00:19:54,400 --> 00:19:56,416
We're launching a music player
and we're gonna need someone
338
00:19:56,440 --> 00:19:58,520
to handle the PR side of things.
339
00:19:58,600 --> 00:20:00,080
Oh well no, thank you. No.
340
00:20:01,040 --> 00:20:03,520
No? Okay.
341
00:20:03,600 --> 00:20:08,040
No, handling PR aspect, that's... Do you
even know what you're talking about?
342
00:20:09,040 --> 00:20:12,360
The landscape changes every day and it...
Take YouTube.
343
00:20:12,440 --> 00:20:16,920
They had 100,000 users three months ago.
And now they have 20 million.
344
00:20:17,000 --> 00:20:19,920
There's a feeding frenzy
over Digital music right now.
345
00:20:20,000 --> 00:20:24,280
You're gonna have to compete
against Pandora, iTunes, and the pirates.
346
00:20:26,040 --> 00:20:27,176
You know, for you to stand a chance,
347
00:20:27,200 --> 00:20:29,856
you're gonna have to make sure
people are talking about you on Twitter.
348
00:20:29,880 --> 00:20:30,920
- Twitter?
- Yeah.
349
00:20:31,000 --> 00:20:33,736
They're launching in a month. It's gonna
change everything in the marketing world.
350
00:20:33,760 --> 00:20:38,920
This is all really fascinating but we need
to focus on the technology, Martin.
351
00:20:40,080 --> 00:20:41,400
Who are you guys again?
352
00:20:43,000 --> 00:20:46,160
You're gonna find out. Come by our office
and have a look...
353
00:20:46,240 --> 00:20:49,760
- Sorry, but no.
- Whatever you earn now, I'll double it.
354
00:20:49,840 --> 00:20:52,000
- Martin.
- Hold on!
355
00:20:53,320 --> 00:20:58,040
We're going to make you Global Marketing
Manager at Spotify, so what do you need?
356
00:20:58,120 --> 00:21:00,120
- You're serious?
- Yes.
357
00:21:02,400 --> 00:21:04,360
I want my own department,
358
00:21:04,440 --> 00:21:06,400
I want my own budget,
359
00:21:06,480 --> 00:21:09,640
I need to have full control
over my own strategy.
360
00:21:09,720 --> 00:21:13,720
I need to know that I have a central role
in everything, not just be a decoration.
361
00:21:13,800 --> 00:21:16,520
[laughs] Okay. Deal.
362
00:21:17,560 --> 00:21:21,200
- [laughs]
- Okay, perfect! I'll get the drinks.
363
00:21:22,440 --> 00:21:26,080
- Oh, my God. "I'm not employing anyone"?
- Yes, but she's right!
364
00:21:26,160 --> 00:21:27,280
I don't care if she's right.
365
00:21:27,680 --> 00:21:31,120
We can't launch a company in the
21st century using 20th century methods.
366
00:21:31,200 --> 00:21:34,960
Martin, startups usually launch
within three months. We're not even close.
367
00:21:35,040 --> 00:21:37,760
We have don't have the music rights,
and the technology isn't ready.
368
00:21:37,840 --> 00:21:40,200
Also, I talked to the
bank, they said the money
369
00:21:40,280 --> 00:21:43,080
you deposited last time, is gone.
370
00:21:46,200 --> 00:21:48,200
- It'll all work out.
- It'll all work out?
371
00:21:48,280 --> 00:21:50,680
I'll find investors,
everything is under control.
372
00:21:50,760 --> 00:21:54,320
Here we go. One drink each. And cheers!
373
00:21:54,400 --> 00:21:55,840
Cheers!
374
00:21:55,920 --> 00:21:59,520
[crowd partying]
375
00:22:05,640 --> 00:22:07,360
Was I really sure about that?
376
00:22:10,480 --> 00:22:15,000
Of course I wasn't. But I knew
Daniel would deliver on the tech.
377
00:22:15,080 --> 00:22:17,960
And so, all I had to do was deliver too.
378
00:22:18,880 --> 00:22:22,280
We are very interested.
379
00:22:22,360 --> 00:22:26,280
But since the music sector
is still uncertain right now, we feel that
380
00:22:27,200 --> 00:22:30,840
a more wait-and-see
approach suits us better.
381
00:22:30,920 --> 00:22:33,920
Alright. I fully understand
that you want to be cautious,
382
00:22:34,000 --> 00:22:37,280
but this technology that Daniel has
created is revolutionary.
383
00:22:37,360 --> 00:22:40,120
You really don't want to miss
this opportunity, Esther.
384
00:22:40,200 --> 00:22:43,880
It's an astonishing product, Martin.
But we'll wait and see.
385
00:22:45,960 --> 00:22:47,400
For at least six months.
386
00:22:49,600 --> 00:22:53,720
[Martin] I never falter in the facs of
money. But I knew I was in trouble.
387
00:22:53,800 --> 00:22:57,960
Even if she wanted to go in
later, we didn't have six months.
388
00:22:58,040 --> 00:23:02,000
I was stopped from selling any more shares
so if no one dared go in now,
389
00:23:02,080 --> 00:23:04,320
within two weeks, we'd be broke.
390
00:23:04,400 --> 00:23:09,480
Fortunately, I knew that rich capitalists
are like children in a sandbox.
391
00:23:09,560 --> 00:23:13,200
No one really wants anything until
they think someone else wants it.
392
00:23:13,280 --> 00:23:15,520
So, this isn't about golf, is it?
393
00:23:16,520 --> 00:23:18,880
You just wanna
pitch that Spotify idea again.
394
00:23:18,960 --> 00:23:20,720
[Martin] Oh, no.
395
00:23:20,800 --> 00:23:24,640
As it happens, my co-founder Daniel,
he met with some young investors
396
00:23:24,720 --> 00:23:27,240
who were very happy to come in.
397
00:23:27,880 --> 00:23:29,480
- Who's that?
- Oh come on, Anton.
398
00:23:29,560 --> 00:23:32,240
You know I can't divulge. Don't worry.
399
00:23:32,320 --> 00:23:34,720
I might let you in for the second round.
400
00:23:36,480 --> 00:23:37,480
Damn!
401
00:23:38,240 --> 00:23:41,680
[woman2] So Martin,
who's this mysterious investor of yours?
402
00:23:41,760 --> 00:23:45,160
[laughs]
403
00:23:45,240 --> 00:23:46,240
Come on, Martin!
404
00:23:48,960 --> 00:23:50,160
Anton from Arctic.
405
00:23:50,240 --> 00:23:51,720
- Are you serious?
- Yep.
406
00:23:53,000 --> 00:23:53,880
Martin, come on.
407
00:23:53,960 --> 00:23:56,240
Well, if I tell you,
you didn't hear it from me.
408
00:23:56,320 --> 00:23:57,520
Of course not.
409
00:23:59,160 --> 00:24:00,240
Esther Ren.
410
00:24:03,720 --> 00:24:05,656
Okay and what kind
of deal did you get from Artic?
411
00:24:05,680 --> 00:24:09,520
You know better than that Esther.
I can't tell you that information.
412
00:24:09,600 --> 00:24:12,000
[Anton] Only ballpark figures. How much?
413
00:24:12,760 --> 00:24:14,496
I'm not asking you to
give me the precise amount.
414
00:24:14,520 --> 00:24:17,840
All I can tell you
is whoever backs us before
415
00:24:17,920 --> 00:24:20,520
we get the rights,
is going to make the real money.
416
00:24:20,600 --> 00:24:23,040
[mid-tempo music]
417
00:24:25,200 --> 00:24:28,120
[Esther] So in theory,
and this is purely hypothetical,
418
00:24:28,200 --> 00:24:32,160
how does the offer look like for
investors entering at this early stage?
419
00:24:32,880 --> 00:24:36,600
Five percent of
Spotify for ten million dollars.
420
00:24:37,840 --> 00:24:39,976
[Martin] Oh I'm sorry Anton,
but that moment has passed.
421
00:24:40,000 --> 00:24:41,720
You know how it is.
422
00:24:41,800 --> 00:24:45,120
But if you wanna come in,
not saying that you do, but if you did,
423
00:24:45,200 --> 00:24:49,080
it would now be for
eight and half percent at 20 million.
424
00:24:53,000 --> 00:24:56,520
12.75% for 30 million.
425
00:24:56,600 --> 00:24:59,080
[mid-tempo music]
426
00:25:00,120 --> 00:25:03,080
[Martin] The best split I can
offer you now is 40% for 40 million.
427
00:25:04,720 --> 00:25:06,480
[Martin] Okay, final offer.
428
00:25:06,560 --> 00:25:08,000
20% for 60 million.
429
00:25:08,080 --> 00:25:09,400
20% for 60 million.
430
00:25:10,000 --> 00:25:11,880
- Dollars?
- Yes.
431
00:25:11,960 --> 00:25:16,480
Spotify can accept both
Serendipity and Arctic as investors,
432
00:25:16,560 --> 00:25:19,040
if you are willing to split it.
433
00:25:27,160 --> 00:25:28,760
- Okay.
- I'm in.
434
00:25:31,000 --> 00:25:32,280
[chuckles]
435
00:25:33,840 --> 00:25:37,560
[Martin] In that moment I realized
that I had made a mistake.
436
00:25:38,560 --> 00:25:41,760
I thought all along that
I was driving the price up,
437
00:25:41,840 --> 00:25:45,480
but suddenly I realized that they
had been prepared to pay much more.
438
00:25:46,400 --> 00:25:48,280
I had undervalued Spotify.
439
00:25:49,160 --> 00:25:53,120
And the opportunity to set the
valuation would never come back.
440
00:25:53,200 --> 00:25:54,360
You did what?
441
00:25:54,440 --> 00:25:56,680
I changed the currency.
442
00:25:56,760 --> 00:25:59,280
At the last second,
I changed from dollars to euros.
443
00:25:59,360 --> 00:26:00,680
Are you out of your goddamn mind?
444
00:26:00,720 --> 00:26:04,360
It's more money. The same figure,
but euros are worth 20% more.
445
00:26:04,440 --> 00:26:08,400
- Who the hell would agree to that?
- Trust me, Daniel. Learn to trust me.
446
00:26:08,480 --> 00:26:10,720
Why did you have
to do this at the last second?
447
00:26:10,800 --> 00:26:14,280
Because it has to be on
our terms, we have to show confidence.
448
00:26:14,360 --> 00:26:16,600
Jesus, Martin, we're running on steam.
449
00:26:16,680 --> 00:26:19,800
In two and a half weeks,
we won't be able to pay wages.
450
00:26:19,880 --> 00:26:22,120
It will be fine. Trust me on that.
451
00:26:22,200 --> 00:26:25,216
And how do you know that? What do we do if
they just say no? Have you considered
452
00:26:25,240 --> 00:26:28,960
that? What if they laugh in your face
for trying something so idiotic?
453
00:26:29,040 --> 00:26:33,000
If they call before six, it's a no.
If they call after, it's a yes.
454
00:26:33,600 --> 00:26:35,320
- What?
- A no is simple.
455
00:26:35,920 --> 00:26:38,840
I left an hour ago,
a no comes within an hour.
456
00:26:38,920 --> 00:26:40,920
A yes requires a little more time.
457
00:26:41,000 --> 00:26:44,440
A bit of marinating
and that sort of thing.
458
00:26:44,520 --> 00:26:47,200
- It takes a bit more balls.
- Balls? Really?
459
00:26:47,280 --> 00:26:51,440
Really. I've done this before.
Now it's after six.
460
00:26:51,520 --> 00:26:53,680
What am I gonna tell everyone?
461
00:26:54,400 --> 00:26:57,000
So we had a deal
but your balls got in the way?!
462
00:26:57,080 --> 00:27:00,480
It'll be fine, 100%. 100%.
463
00:27:03,000 --> 00:27:04,680
[sigh] Fuck this shit, Martin.
464
00:27:05,800 --> 00:27:07,720
We needed this deal.
465
00:27:09,160 --> 00:27:11,120
[phone rings]
466
00:27:12,320 --> 00:27:15,480
Hello? Hey, Anton. Yes.
467
00:27:15,560 --> 00:27:18,280
Well yes. Have you
had a chance to look at my proposition?
468
00:27:18,360 --> 00:27:22,520
Well, all we want to know is,
are you on board with Spotify or not?
469
00:27:23,760 --> 00:27:25,000
Yes or no?
470
00:27:28,640 --> 00:27:31,040
Jesus, fuck, we're...
471
00:27:34,120 --> 00:27:37,840
[suspense music]
472
00:27:42,320 --> 00:27:44,200
[indistinct chatter]
473
00:27:44,960 --> 00:27:49,320
[shouting excitedly]
474
00:27:49,400 --> 00:27:52,640
- [shouting excitedly]
- You fucking did it!
475
00:27:54,440 --> 00:27:57,400
[shouting excitedly]
476
00:27:59,200 --> 00:28:00,800
You crazy bastard!
477
00:28:00,880 --> 00:28:01,920
Euro!
478
00:28:02,000 --> 00:28:05,440
It's called the madman trick.
When you have nothing,
479
00:28:05,520 --> 00:28:08,256
the only thing you can do is
try to make your counterpart believe that
480
00:28:08,280 --> 00:28:11,080
you are ready to leave the table
at any time.
481
00:28:12,360 --> 00:28:15,400
As so we launched Spotify in fall of 2008.
482
00:28:15,480 --> 00:28:17,560
And we were finally on our way.
483
00:28:21,360 --> 00:28:22,400
Hello?
484
00:28:23,720 --> 00:28:24,760
are you okay?
485
00:28:27,000 --> 00:28:29,520
Yeah. All good here.
486
00:28:40,800 --> 00:28:42,160
Am I boring you or what?
487
00:28:42,240 --> 00:28:44,040
Absolutely not.
488
00:28:44,120 --> 00:28:47,400
I'm here sharing my life story
with the whole of Sweden.
489
00:28:47,480 --> 00:28:52,520
You're telling the Hollywood version where
nothing bad happens and no one fails.
490
00:28:52,600 --> 00:28:57,080
This Summer Radio Talk isn't just
about what you've accomplished in life.
491
00:28:57,160 --> 00:29:00,040
It's also about insights
and self-development.
492
00:29:00,120 --> 00:29:03,680
And what I, what we,
the Swedish people want to hear
493
00:29:03,760 --> 00:29:06,640
is how this journey has
impacted you and changed you.
494
00:29:07,560 --> 00:29:12,960
How can your story inspire other people
who choose to listen to you?
495
00:29:13,040 --> 00:29:15,080
That's what I want to hear.
496
00:29:15,160 --> 00:29:17,480
Okay.
Let me just continue my timeline, okay?
497
00:29:18,160 --> 00:29:20,800
[laughs]
498
00:29:20,880 --> 00:29:26,360
If I put it this way,
Spotify's 2008 valuation was $250 million.
499
00:29:27,240 --> 00:29:30,560
In 2009, the valuation, $300 million.
500
00:29:30,640 --> 00:29:35,920
In 2010, a billion dollars.
2012, two billion dollars.
501
00:29:36,000 --> 00:29:37,760
Yeah well, that's crazy money.
502
00:29:37,840 --> 00:29:43,360
So how exactly can a startup like yours be
worth so much money in such a short time?
503
00:29:43,440 --> 00:29:45,640
Because the market says so!
504
00:29:45,720 --> 00:29:48,200
- But how?
- The laws of nature no longer apply.
505
00:29:49,280 --> 00:29:53,600
When your valuation exceeds
a billion dollars, you're a unicorn.
506
00:29:54,320 --> 00:29:57,320
And then all the heavy hitters
want to get on board.
507
00:29:57,400 --> 00:30:01,160
Okay, but what's the point of all this?
508
00:30:01,880 --> 00:30:02,880
Yeah.
509
00:30:04,600 --> 00:30:08,520
I met with Peter Thiel, founder of PayPal.
510
00:30:08,600 --> 00:30:12,080
But also the guy who first went in
and invested in Facebook.
511
00:30:12,840 --> 00:30:17,320
It was in that meeting
that it became clear to me.
512
00:30:18,520 --> 00:30:19,520
What do you mean?
513
00:30:21,680 --> 00:30:23,080
I figured it out.
514
00:30:23,760 --> 00:30:27,000
I sent Peter your pitch
and he'll be here in a moment.
515
00:30:27,080 --> 00:30:28,120
Okay.
516
00:30:28,200 --> 00:30:32,080
[mid-tempo music]
517
00:30:34,080 --> 00:30:38,200
- Hey, where's all the furniture?
- Oh, Peter doesn't like chairs.
518
00:30:38,280 --> 00:30:41,640
He says they prolong meetings.
In fact, he says they prolong everything.
519
00:30:41,720 --> 00:30:42,880
[Martin] Love it!
520
00:30:42,960 --> 00:30:45,960
So much space, clears my head.
521
00:30:46,040 --> 00:30:50,840
[mid-tempo music]
522
00:30:51,880 --> 00:30:57,520
Wow, look at it! This looks
exactly like a running track, you know?
523
00:30:57,600 --> 00:31:02,120
Me and my family, we are athletes
and I used to run a lot with my siblings.
524
00:31:02,200 --> 00:31:06,120
I'm gonna keep this in the office,
this is cool! Wow!
525
00:31:06,960 --> 00:31:08,520
Mr. Lorentzon.
526
00:31:09,160 --> 00:31:12,840
Peter! I love your approach.
527
00:31:12,920 --> 00:31:14,480
No furniture?
528
00:31:14,560 --> 00:31:17,400
But I think I'm gonna
have to steal this. I love it.
529
00:31:17,480 --> 00:31:18,640
Pardon.
530
00:31:18,720 --> 00:31:23,360
I liked your pitch, but have you
ever thought you might have a condition?
531
00:31:24,200 --> 00:31:26,360
- What?
- ADHD, maybe.
532
00:31:26,440 --> 00:31:28,400
Something everyone thinks is a shtick,
533
00:31:28,480 --> 00:31:31,240
but it's almost certainly in your role.
534
00:31:32,840 --> 00:31:36,200
- What is he talking about?
- Don't worry, you're in good company.
535
00:31:36,280 --> 00:31:40,680
The average rate of neuro diversity in the
wider population is about five percent.
536
00:31:40,760 --> 00:31:43,760
The tech industry, it's about 30%.
537
00:31:44,920 --> 00:31:46,200
Hmm.
538
00:31:46,280 --> 00:31:49,680
I'm sorry, I am aware how I come across.
539
00:31:49,760 --> 00:31:52,800
I'm on the spectrum myself,
or so I've discovered.
540
00:31:52,880 --> 00:31:54,400
Oh, you are?
541
00:31:54,480 --> 00:31:58,880
I think society is both something
that is very real and very powerful.
542
00:31:59,480 --> 00:32:01,920
But on the whole,
quite problematic. You agree?
543
00:32:02,720 --> 00:32:03,760
Yes.
544
00:32:03,840 --> 00:32:07,680
I only point out that many of the
successful entrepreneurs seem to
545
00:32:07,760 --> 00:32:10,360
be suffering from a mild form
of condition.
546
00:32:10,440 --> 00:32:14,640
Asperger's, ADHD... Where it's like...
547
00:32:15,280 --> 00:32:19,320
you're missing
the imitation socialization gene.
548
00:32:20,680 --> 00:32:24,640
It happens to be a plus for
innovation and creating great companies.
549
00:32:27,000 --> 00:32:31,240
We'll get our people to send over
the paperwork, but... we're in.
550
00:32:36,800 --> 00:32:40,440
[soft music]
551
00:32:43,440 --> 00:32:45,520
[Martin]
It was as if all your life you've been
552
00:32:45,600 --> 00:32:48,040
dancing, spinning,
doing flips and backflips
553
00:32:48,120 --> 00:32:51,080
and always feeling completely fearless.
554
00:32:52,000 --> 00:32:54,120
And one day, someone points out that
555
00:32:54,200 --> 00:32:58,600
everything you've done has been balanced
on a tightrope.
556
00:33:00,840 --> 00:33:04,720
All this time I just thought that I was
different, I was a bit more energetic.
557
00:33:04,800 --> 00:33:06,280
[chuckles]
558
00:33:06,360 --> 00:33:08,640
Not that I had a condition.
559
00:33:11,040 --> 00:33:14,160
But you know how Americans are,
they give out a diagnosis everything.
560
00:33:14,240 --> 00:33:18,960
I know, but, it's like I don't know where
I end and where the condition begins.
561
00:33:19,680 --> 00:33:23,400
Martin. You are you.
562
00:33:24,240 --> 00:33:25,640
Don't change that.
563
00:33:26,680 --> 00:33:28,480
- I shouldn't?
- No.
564
00:33:29,800 --> 00:33:32,200
- You sure?
- Of course!
565
00:33:32,280 --> 00:33:37,760
Yeah, well, something's gotta... Now that I
know about this diagnosis and all, I...
566
00:33:37,840 --> 00:33:39,600
- I have to change so that...
- No...
567
00:33:40,720 --> 00:33:43,880
We have a problem. A big fucking problem.
568
00:33:43,960 --> 00:33:47,560
Taylor Swift has just spoken out
against Spotify.
569
00:33:47,640 --> 00:33:50,240
[sighs] Shit.
570
00:33:52,520 --> 00:33:56,240
- She's just looking for attention.
- You think she needs more attention?
571
00:33:56,320 --> 00:33:58,440
And what do we do
if everyone does what she does?
572
00:33:59,320 --> 00:34:01,601
- TAYLOR SWIFT HARD ON SPOTIFY
- What if the artists follow?
573
00:34:01,960 --> 00:34:05,360
They won't. Come on, Taylor Swift!
574
00:34:05,440 --> 00:34:07,200
Honestly, ignore her, it's just bullshit.
575
00:34:07,280 --> 00:34:10,920
Is it just bullshit?
She's the biggest artist in the world.
576
00:34:12,800 --> 00:34:14,400
It wasn't bullshit.
577
00:34:14,480 --> 00:34:18,719
It was a war zone, and we never knew
where the next bomb would hit.
578
00:34:19,320 --> 00:34:22,520
[Martin] But I didn't see it coming
from my friend, Daniel.
579
00:34:22,600 --> 00:34:25,199
[Sophia] She's boycotting
Spotify and going Apple.
580
00:34:25,280 --> 00:34:27,639
You know not having her is
costing us $500,000 a month.
581
00:34:27,719 --> 00:34:30,600
Yeah, but we're still growing faster
than anyone else.
582
00:34:30,679 --> 00:34:35,199
We're entering more markets than Apple.
She'll be back soon.
583
00:34:36,040 --> 00:34:37,960
TAYLOR SWIFT LEAVES SPOTIFY
584
00:34:38,560 --> 00:34:40,320
We can't give in now.
585
00:34:40,400 --> 00:34:44,239
If we give an artist like that special
treatment, every artist will want it.
586
00:34:44,320 --> 00:34:45,760
We can't back down now.
587
00:34:46,360 --> 00:34:49,800
But if we don't react now, it looks like
we don't care. We come across as arrogant.
588
00:34:49,880 --> 00:34:53,880
- That's what we've being accused of.
- Yeah, right! We're just one step ahead.
589
00:34:53,960 --> 00:34:57,040
Daniel, I promise, if we just stay quiet,
590
00:34:57,120 --> 00:34:59,120
all these artistes
one by one, will give in.
591
00:34:59,199 --> 00:35:00,199
[Daniel] This is Daniel.
592
00:35:02,800 --> 00:35:06,080
[Daniel]
Yes, I understand. Of course, no problem.
593
00:35:06,680 --> 00:35:09,600
That was one of our investors.
594
00:35:10,720 --> 00:35:14,760
He was damn clear we should be doing
everything to get Taylor Swift back.
595
00:35:15,920 --> 00:35:19,760
[tense music]
596
00:35:19,840 --> 00:35:22,560
[birds chirping]
597
00:35:22,640 --> 00:35:24,400
[indistinct chatter]
598
00:35:25,760 --> 00:35:26,760
Here he comes.
599
00:35:28,520 --> 00:35:29,640
Let me handle this, okay?
600
00:35:31,800 --> 00:35:33,120
Stanley!
601
00:35:33,200 --> 00:35:35,080
- Daniel.
- Very nice to meet you.
602
00:35:35,160 --> 00:35:37,600
- You too. Martin!
- Hi, Stanley. How are you?
603
00:35:37,680 --> 00:35:42,800
I just want to say thanks for coming.
I appreciate it and hope we can discuss
604
00:35:42,880 --> 00:35:45,360
this amicably and come to a solution.
605
00:35:45,440 --> 00:35:46,440
Absolutely.
606
00:35:47,240 --> 00:35:48,240
Please!
607
00:35:50,240 --> 00:35:54,000
Just to be clear, we are not
offering your client special terms.
608
00:35:54,080 --> 00:35:55,800
That's never going to happen.
609
00:35:58,880 --> 00:36:01,440
We're talking about Taylor Swift.
610
00:36:01,520 --> 00:36:05,040
Well, we treat all artistes on Spotify
exactly the same.
611
00:36:05,120 --> 00:36:08,280
Martin, I don't know if this is the
right time to play the madman card.
612
00:36:08,360 --> 00:36:09,360
Sorry.
613
00:36:10,040 --> 00:36:13,200
Right now, Taylor is out-streaming
her nearest competitor two to one.
614
00:36:13,280 --> 00:36:17,040
She was responsible for one in twenty
streams on your site. What, um...
615
00:36:17,840 --> 00:36:20,600
- Just gonna walk away from that?
- If we have to, yes.
616
00:36:24,120 --> 00:36:27,880
Guys, come on. It's not 2006.
617
00:36:27,960 --> 00:36:31,560
You're not the young punks scaring
the hell out of us anymore, this is 2014.
618
00:36:32,160 --> 00:36:35,640
We know Taylor drives traffic to
your site and we just want our share.
619
00:36:35,720 --> 00:36:36,840
You want your share?
620
00:36:38,400 --> 00:36:40,880
Let me show you what your share
would look like,
621
00:36:40,960 --> 00:36:45,320
if Spotify dies
and piracy takes over again.
622
00:36:50,640 --> 00:36:54,440
Are you fucking serious?
Is this guy for real?
623
00:36:55,600 --> 00:36:57,720
You trying to be fucking funny here?
624
00:36:57,800 --> 00:37:02,080
If I wanted to be funny I'd offer to
beat you in a dance-off or arm-wrestling.
625
00:37:02,160 --> 00:37:03,800
In fact, we can do that anyway.
626
00:37:03,880 --> 00:37:07,320
because that's how much
difference this will make to reality.
627
00:37:07,400 --> 00:37:09,040
[Daniel] What the fuck?
628
00:37:09,720 --> 00:37:13,560
I invited you guys here because
I wanted to talk to grown-ups, alright?
629
00:37:13,640 --> 00:37:17,480
And you're showing me comedy graphs
and offering to arm wrestle me.
630
00:37:17,560 --> 00:37:18,920
The game has changed.
631
00:37:19,000 --> 00:37:22,920
Okay. Yeah.
Well, we're done here, alright?
632
00:37:23,000 --> 00:37:24,800
- This is outrageous. You know...
- Uhm...
633
00:37:26,280 --> 00:37:28,960
I read from people that you were serious.
634
00:37:29,040 --> 00:37:33,040
I heard you understood our world,
is this how you think you do business?
635
00:37:33,120 --> 00:37:36,600
You think you're gonna survive like this?
You think this is how you win our trust?
636
00:37:37,360 --> 00:37:41,560
You think it's gonna be funny
when you have the best tech in the world
637
00:37:41,640 --> 00:37:44,360
and every major artiste
is taking themselves off your player?
638
00:37:44,440 --> 00:37:46,720
No we don't. Listen, Stanley, I think...
639
00:37:46,800 --> 00:37:49,360
Martin has a very unique voice
and right now
640
00:37:49,440 --> 00:37:51,600
he's speaking for himself,
not the company.
641
00:37:51,680 --> 00:37:54,400
- Daniel, we agreed.
- It's better you and I handle this alone.
642
00:37:54,480 --> 00:37:57,440
- Daniel!
- Martin! I'll handle this myself.
643
00:37:57,520 --> 00:38:00,280
Let's go inside. Please. Sorry about that.
644
00:38:05,720 --> 00:38:08,120
[Martin] I've taken a lot of
adversity throughout my life
645
00:38:08,840 --> 00:38:10,560
because of who I am.
646
00:38:12,200 --> 00:38:14,720
But that has also taught me
that I can't be anyone else.
647
00:38:18,440 --> 00:38:20,720
[mid-tempo music]
648
00:38:20,800 --> 00:38:24,160
[Martin] And I've always wanted
to be someone who's completely
649
00:38:24,240 --> 00:38:27,520
genuine and free from all the rules.
650
00:38:30,480 --> 00:38:36,880
♪ Everything feels brand new,
Whenever I'm here with you ♪
651
00:38:38,000 --> 00:38:40,320
Can I just... Okay.
652
00:38:40,400 --> 00:38:45,960
♪ It's feeling just like one love ♪
653
00:38:46,040 --> 00:38:47,640
- Gracias.
- You're welcome.
654
00:38:50,400 --> 00:38:52,960
- Sophia!
- [Sophia laughs] Martin!
655
00:38:53,040 --> 00:38:54,480
- Cheers!
- Cheers!
656
00:38:54,560 --> 00:38:56,240
- How are you?
- Good.
657
00:38:56,320 --> 00:38:57,880
- You know what I was just doing?
- No.
658
00:38:57,960 --> 00:39:02,120
Talking to Mark Zuckerberg and
Peter Thiel about women in startups.
659
00:39:02,200 --> 00:39:03,696
- Okay, great!
- It was very interesting.
660
00:39:03,720 --> 00:39:07,240
Bruno Mars was there too.
He had some pretty interesting ideas!
661
00:39:07,320 --> 00:39:08,640
Isn't that kind of crazy?
662
00:39:08,720 --> 00:39:11,880
Me, Bruno Mars, Zuckerberg and Thiel
talking about women in startups.
663
00:39:11,960 --> 00:39:12,880
Yeah...
664
00:39:12,960 --> 00:39:14,600
So many interesting people here actually.
665
00:39:14,640 --> 00:39:17,080
- Everybody is here.
- Yeah, everybody is here!
666
00:39:17,160 --> 00:39:18,640
[both chuckle]
667
00:39:20,360 --> 00:39:23,480
Honestly, my speech earlier...
How was it? A disaster, right?
668
00:39:23,560 --> 00:39:27,800
Martin. No, it wasn't. It was very you.
669
00:39:27,880 --> 00:39:28,720
Okay.
670
00:39:28,800 --> 00:39:30,720
- Hi Martin!
- Hi!
671
00:39:30,800 --> 00:39:32,960
- Good to see you.
- You too.
672
00:39:33,680 --> 00:39:36,200
- Well, congratulations I guess.
- Yes, thank you!
673
00:39:36,280 --> 00:39:37,840
How incredible is this place?
674
00:39:37,920 --> 00:39:39,176
- [Martin] It's lovely.
- [Sophia] It is.
675
00:39:39,200 --> 00:39:42,760
- And the bride, look how beautiful she is!
- Yeah. Incredible.
676
00:39:43,720 --> 00:39:44,560
Fantastic.
677
00:39:44,640 --> 00:39:48,880
Hey, Martin? Daniel wanted
to talk to you. He's down there.
678
00:39:48,960 --> 00:39:50,040
Okay.
679
00:39:51,600 --> 00:39:57,360
[soft music]
680
00:40:07,880 --> 00:40:10,480
[birds chirping]
681
00:40:10,560 --> 00:40:11,560
- Hey!
- Hey!
682
00:40:11,640 --> 00:40:13,096
Thanks for telling them
how big my dick is.
683
00:40:13,120 --> 00:40:14,160
Yeah [laughs]
684
00:40:14,760 --> 00:40:16,480
What else are old friends for?
685
00:40:18,840 --> 00:40:21,680
- Nice party.
- Yeah, sure.
686
00:40:24,120 --> 00:40:25,320
Hey...
687
00:40:27,880 --> 00:40:30,800
There's a lot of talk about this IPO.
688
00:40:31,560 --> 00:40:34,800
You know a lot of guests here,
they've been through this before.
689
00:40:35,440 --> 00:40:38,800
- They've told me how strict the NASDAQ is.
- Okay Daniel, I get it.
690
00:40:40,640 --> 00:40:45,000
You think the introduction will go faster
if I step down as chairman first?
691
00:40:59,600 --> 00:41:02,320
Well, we've had a lovely journey,
haven't we, you and I?
692
00:41:36,160 --> 00:41:39,840
[upbeat music]
693
00:41:43,120 --> 00:41:46,880
[upbeat music]
694
00:41:46,960 --> 00:41:49,880
[wedding guests partying]
695
00:41:49,960 --> 00:41:54,160
♪ When I'm with you, baby
I go out of my head, ♪
696
00:41:54,240 --> 00:41:58,000
♪ And I just can't get enough ♪
697
00:41:58,080 --> 00:42:01,800
♪ All the things you do to me
And everything you said ♪
698
00:42:01,880 --> 00:42:05,880
♪ I just can't get enough ♪
699
00:42:05,960 --> 00:42:08,920
♪ We slip and slide as we fall in love ♪
700
00:42:09,000 --> 00:42:12,720
♪ And I just can't seem to get enough ♪
701
00:42:15,840 --> 00:42:19,240
[guests partying]
702
00:42:24,200 --> 00:42:26,480
[upbeat music]
703
00:42:38,280 --> 00:42:39,880
Did you forget about me?
704
00:42:41,360 --> 00:42:42,880
♪ I just can't get enough ♪
705
00:42:42,960 --> 00:42:44,960
♪ I just can't get enough ♪
706
00:42:45,040 --> 00:42:47,840
[closing music]
707
00:44:32,560 --> 00:44:35,960
Subtitle translation by: Adefoluke Adebayo
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