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[upbeat music]
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[narrator] What is music?
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Technically speaking, it's a series
of sounds strung together
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to cause a reaction in the human mind.
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But it's so much more than that.
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00:00:32,400 --> 00:00:35,560
My happiest memories always had
something to do with music.
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Mom dancing to Aretha Franklin
in the living room.
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When her favorite song
was playing on the stereo.
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We weren't just losers in an apartment
where you could hear neighbors argue.
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Suddenly, we felt free.
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I remember saving up for that CD.
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And it was damn expensive.
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00:00:53,400 --> 00:00:55,960
I remember the dirty look that
I got at the counter
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00:00:56,040 --> 00:00:58,000
when I paid with the coins
I'd been saving up.
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And I remember thinking that no one should
have that kind of power over music.
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I knew that one day,
things would be different.
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Because everything would be digital.
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[announcer] Ladies and gentlemen...
Please welcome, the founder of Spotify,
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Mr. Daniel Ek!
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♪ There was a time
I used to look into my father's eyes ♪
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♪ In a happy home,
I was a king, I had a golden throne ♪
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- [woman1] Oh, Daniel!
- Happy birthday!
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Everyone has one of these now,
so I thought you should too.
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- It must have been so expensive.
- No, it's all good.
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- Are you sure about this?
- Yeah well, open it. It has a camera, GPS...
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[woman1] GPS?
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A digital map, so you don't get lost while
walking home from the store.
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00:02:01,800 --> 00:02:03,800
Hey, come on, I'm not that old yet!
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So then I have to change numbers now.
30
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Yes. Well, not on the landline,
but on that one, you do need a new number.
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- Thank you, darling. It's very nice.
- Of course.
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- It's time for our coffee right?
- Do you need some help?
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No.
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00:02:22,760 --> 00:02:24,160
Have you heard from Dad?
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00:02:26,760 --> 00:02:27,760
No.
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Hasse told me that you got
promoted at work. That's wonderful.
37
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I'm not gonna work at some
small Swedish auction website forever.
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[mother] No matter what you do,
you can still try and be happy.
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I've applied at other places,
a job at Google.
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00:02:44,120 --> 00:02:45,360
Oh. Where's that?
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California.
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Are you going to move?
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No, I don't know. We'll see.
44
00:02:53,760 --> 00:02:55,800
- It's just that...
- Why do you save all those mum?
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00:02:56,720 --> 00:02:58,280
No, I don't.
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What do you mean you don't?
They're lying here.
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I just look through them and check the
coupons, after that, I throw them away.
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00:03:04,960 --> 00:03:10,120
So many ads that you don't need.
I mean, what a waste.
49
00:03:10,200 --> 00:03:12,640
Stop trying to find problems
where there aren't any.
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00:03:12,720 --> 00:03:14,536
- I'm not finding problems.
- Yes you are. You're feeling
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00:03:14,560 --> 00:03:18,000
bad for yourself. Try to enjoy life a
little! Help yourself to some cake.
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00:03:19,400 --> 00:03:20,960
[upbeat music]
53
00:03:25,240 --> 00:03:26,080
Come here!
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00:03:26,160 --> 00:03:28,080
- No.
- Come here, dance with me!
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- No.
- Come dance with your mum!
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00:03:30,200 --> 00:03:32,160
No, no...
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Yes! [laughs]
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00:03:35,280 --> 00:03:37,240
♪ Do you know I got it? ♪
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00:03:37,320 --> 00:03:43,240
♪ All I'm asking is for a little respect
when you get home. Just a little bit ♪
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♪ Just a little bit, when you get home
Just a little bit ♪
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♪ Mister... Just a little bit ♪
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♪ I ain't gon' do you wrong... ♪
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Sorry.
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"You do not have a university degree..."
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Shut up!
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[upbeat music]
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♪ I don't need to be anything other ♪
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♪ Than a prison guard's son ♪
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00:06:06,920 --> 00:06:11,800
♪ I don't need to be anything other
Than a specialist's son ♪
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♪ I don't have to be anyone... ♪
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[elevator dings]
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[Daniel] Good morning.
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- [man1] Daniel, can you come over here?
- Uhn.
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00:06:34,640 --> 00:06:37,480
Have you done something?
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00:06:39,480 --> 00:06:43,720
Yeah. I've figured out their algorithm.
You'll never have to pay for ads again.
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00:06:44,400 --> 00:06:47,360
- Uhm... Daniel, Google called.
- Yeah?
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Yeah. They're really
taking this seriously.
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00:06:49,280 --> 00:06:52,560
Tradera is the top 600 results when
anyone is searching for online auctions.
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You should be rejoicing.
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00:06:55,640 --> 00:06:58,640
Daniel! You are an amazing coder
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00:06:58,720 --> 00:07:02,000
but we can't have you here
if you're not being a team player.
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00:07:02,720 --> 00:07:04,520
You can't just hack Google!
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00:07:04,600 --> 00:07:07,200
Daniel, get rid of that shit right now!
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[man1] Daniel!
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[tense sound]
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[man1] Daniel?
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[suspense music]
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LAUNCH AND SELL MY OWN BUSINESS
WITHIN A YEAR! WHAT?
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[reporter] More and more Swedes
are using the service Pirate Bay
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00:08:07,640 --> 00:08:09,800
to download music for free.
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00:08:09,880 --> 00:08:13,840
But record labels warn that this
is a gross violation of copyright.
92
00:08:15,680 --> 00:08:19,720
They're just complaining because they're
scared Pirate Bay will outcompete them.
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00:08:22,680 --> 00:08:25,080
LAUNCH AND SELL MY BUSINESS
WITHIN A YEAR! WHAT?
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00:08:31,040 --> 00:08:32,960
[Daniel]
One day everything would be digital.
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It was that simple. Even Mom's
coupons with five kronor discounts
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00:08:37,600 --> 00:08:40,520
that she and thousands of others
collected.
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00:08:41,120 --> 00:08:44,080
All the fucking commercial leaflets
that ended up on every doormat
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and kitchen counter in the country.
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How could something like that
be digitalized?
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[upbeat music]
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♪ Oh I search the world around for you ♪
102
00:09:02,480 --> 00:09:06,320
♪ In every corner, I see two ♪
103
00:09:08,560 --> 00:09:12,200
♪ Ovations ought to be for me ♪
104
00:09:14,120 --> 00:09:18,440
♪ What makes anybody wanna be ♪
105
00:09:19,040 --> 00:09:21,680
[Daniel] Advertigo. Not a bad program.
106
00:09:21,760 --> 00:09:25,600
One of the first ones that managed to
tailor ads to different users.
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It raised some eyebrows,
but that's about it.
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00:09:28,360 --> 00:09:30,720
[reporter] The Swedish online
marketing giant Tradedoubler
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00:09:30,800 --> 00:09:32,040
was listed today on
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the NASDAQ stock exchange in Stockholm.
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Advertigo was spotted by two guys
making a splash on the Swedish tech scene.
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00:09:39,280 --> 00:09:43,600
In just five years, Martin Lorentzon and
Felix Hagnö took their company from
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nothing to a dominating global force
within online marketing.
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[clapping]
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00:10:00,240 --> 00:10:02,920
Hey. Um...
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Sorry. I'm meeting with
Felix Hagnö and Martin Lorentzon.
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Sure, let's go to
the conference room. Come.
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- [staff] One, five...
- Follow me.
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00:10:12,440 --> 00:10:13,360
Come on.
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00:10:13,440 --> 00:10:19,960
- 37, 38, 39, 40, 41...
- Gonna be quieter in there, hopefully.
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00:10:20,040 --> 00:10:22,160
[shouting] Come on, let's go!
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00:10:23,920 --> 00:10:26,016
They'll be here shortly.
Do you want anything? Coffee?
123
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Oh no, I'm fine, thanks though.
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00:10:39,600 --> 00:10:41,200
[door opens]
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- Hello.
- Hi! You're the new intern.
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00:10:44,080 --> 00:10:46,000
Sit down. Well actually,
Felix will be here soon.
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00:10:46,960 --> 00:10:50,720
That's something you'll learn as an intern
tech entrepreneurs are never on time.
128
00:10:50,800 --> 00:10:52,720
They think they own the world.
129
00:10:52,800 --> 00:10:54,720
They're right, they actually do.
130
00:10:55,560 --> 00:10:58,400
Like the guy we're meeting today.
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00:10:59,040 --> 00:11:02,720
Daniel Ek. He's built a genius company.
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00:11:02,800 --> 00:11:05,160
Advertigo. Online marketing.
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00:11:05,760 --> 00:11:07,560
That thing is brilliant.
134
00:11:07,640 --> 00:11:12,840
The companies get ten percent of
the revenue for every click to their page.
135
00:11:12,920 --> 00:11:18,040
They basically read your online habits
and give you the ads you want.
136
00:11:18,640 --> 00:11:21,360
We've been trying to get
our coders do that for years.
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00:11:21,440 --> 00:11:22,800
How does he do it?
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00:11:22,880 --> 00:11:24,440
[both laugh]
139
00:11:25,440 --> 00:11:28,000
So the plan is that we buy Advertigo
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00:11:28,080 --> 00:11:30,800
and then Ek can do
whatever the hell he wants.
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00:11:31,440 --> 00:11:33,440
- Not like you and me...
- Martin?
142
00:11:33,520 --> 00:11:35,720
Um, this is Samir,
he's going to intern here.
143
00:11:36,640 --> 00:11:37,560
[Felix] Daniel?
144
00:11:37,640 --> 00:11:39,160
- Hi!
- [Felix] Sorry I'm late.
145
00:11:39,240 --> 00:11:40,440
It's no problem.
146
00:11:40,520 --> 00:11:41,520
- Felix.
- My pleasure.
147
00:11:41,600 --> 00:11:42,680
You guys have met?
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00:11:43,320 --> 00:11:45,480
- Martin Lorentzon.
- Daniel.
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00:11:46,600 --> 00:11:48,920
- Um... How old are you?
- 22.
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00:11:51,120 --> 00:11:53,640
Okay, so... How much are
you gonna pay for my company?
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- [upbeat music]
- [shouting]
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00:12:27,600 --> 00:12:30,760
Congratulations, Daniel!
How's the champagne?
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00:12:31,400 --> 00:12:32,440
Pretty good, it's alright.
154
00:12:33,200 --> 00:12:34,480
Just alright?
155
00:12:35,080 --> 00:12:38,160
You just sold your company
for ten million kronor.
156
00:12:39,440 --> 00:12:40,640
Smile a little!
157
00:12:42,840 --> 00:12:46,240
Let me ask you something.
You work in Silicon Valley, correct?
158
00:12:47,400 --> 00:12:49,840
What is it that they do that we don't?
159
00:12:49,920 --> 00:12:52,880
Why do they get to change
the world and we just sit, fiddling with
160
00:12:52,960 --> 00:12:54,360
tools for advertising?
161
00:12:55,200 --> 00:12:57,520
- You want to compete with Silicon Valley?
- But why not?
162
00:12:57,600 --> 00:12:59,320
We have the programmers,
we have the talent.
163
00:12:59,400 --> 00:13:03,840
- Why not prove we're just as good as them?
- Okay. Pitch.
164
00:13:04,920 --> 00:13:06,280
[Martin laughs]
165
00:13:06,360 --> 00:13:10,080
I'm in. If you want to compete
with the big boys,
166
00:13:10,160 --> 00:13:11,640
there's nothing stopping you.
167
00:13:14,920 --> 00:13:16,120
[Martin shouts excitedly]
168
00:13:52,760 --> 00:13:55,080
[soft music]
169
00:13:57,440 --> 00:14:01,360
[soft music]
170
00:14:05,720 --> 00:14:06,880
A shot of vodka.
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00:14:11,720 --> 00:14:14,720
♪ Before... ♪
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Keep the change.
173
00:14:19,080 --> 00:14:23,520
♪ Though time may help you forget ♪
174
00:14:25,400 --> 00:14:29,240
♪ What others have done before ♪
175
00:14:31,880 --> 00:14:36,080
♪ It's too late to be regret ♪
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♪ What is done would be no more ♪
177
00:14:41,080 --> 00:14:47,160
♪ Tomorrow is my turn,
No more darks, no more fears ♪
178
00:14:47,240 --> 00:14:50,800
♪ Tomorrow is my turn ♪
179
00:14:50,880 --> 00:14:56,600
♪ To receive what I've given,
To make life worth living ♪
180
00:14:56,680 --> 00:15:00,320
♪ For it's my life I'm living ♪
181
00:15:00,400 --> 00:15:04,520
♪ My only concern ♪
182
00:15:10,240 --> 00:15:12,920
♪ Tomorrow is... ♪
183
00:15:14,880 --> 00:15:17,680
♪ My turn ♪
184
00:15:19,160 --> 00:15:20,360
[crowd cheers]
185
00:15:21,600 --> 00:15:22,840
[clapping and cheering]
186
00:15:26,600 --> 00:15:27,600
One more.
187
00:15:30,480 --> 00:15:31,600
[bartender] Here you go.
188
00:15:34,360 --> 00:15:35,800
Daniel?
189
00:15:35,880 --> 00:15:37,360
Hi!
190
00:15:37,440 --> 00:15:39,016
- It's been such a long time.
- How's it going?
191
00:15:39,040 --> 00:15:40,240
- It has.
- Good to see you.
192
00:15:40,320 --> 00:15:41,840
- You too.
- Did you see the gig?
193
00:15:41,920 --> 00:15:45,160
Yeah well, I actually
just got in at the end, but it was
194
00:15:45,240 --> 00:15:48,440
fantastic. I mean, it was really
damn good. Absolutely unreal.
195
00:15:48,520 --> 00:15:49,960
- Thank you so much.
- Sure.
196
00:15:50,040 --> 00:15:52,520
So what's going on?
Are you in touch with anyone from class?
197
00:15:52,600 --> 00:15:54,640
[laughs] From class...
198
00:15:54,720 --> 00:15:56,880
Yeah, you just loved
everyone in high school.
199
00:15:56,960 --> 00:15:58,080
Something like that.
200
00:15:58,160 --> 00:15:59,320
- [laughs]
- Yeah
201
00:15:59,400 --> 00:16:02,760
Okay, but I mean it had
its moments, didn't it?
202
00:16:02,840 --> 00:16:05,840
Like when you hacked into the school's
computer system. Remember that?
203
00:16:05,920 --> 00:16:09,320
- [laughs]
- I remember. Yeah, that was actually fun.
204
00:16:10,080 --> 00:16:12,440
So what's up,
do you still live in Rågsved?
205
00:16:13,080 --> 00:16:15,920
Anyway, what a performance!
you were fucking amazing!
206
00:16:16,000 --> 00:16:20,600
Really. I always knew you were good,
but this was a whole other level.
207
00:16:21,280 --> 00:16:22,320
Wow. Shit!
208
00:16:22,400 --> 00:16:24,720
Thank you! It's not exactly
the Globe Arena, but...
209
00:16:24,800 --> 00:16:26,680
Oh, it's okay, you'll get there.
210
00:16:27,360 --> 00:16:30,160
Well, who knows?
Actually, someone from Sony was here.
211
00:16:30,240 --> 00:16:31,560
There you go. Record deal!
212
00:16:32,160 --> 00:16:33,040
Dream on.
213
00:16:33,120 --> 00:16:35,640
Well right now, I'd just be happy
if people
214
00:16:35,720 --> 00:16:38,200
stopped recording my gigs
and posting them on Pirate Bay.
215
00:16:38,280 --> 00:16:39,760
- Yeah.
- But, what are you up to?
216
00:16:41,200 --> 00:16:44,720
Oh not doing much. I just sold
a company for ten million,
217
00:16:44,800 --> 00:16:46,680
- but other than that...
- What? You're kidding.
218
00:16:47,200 --> 00:16:48,960
- No.
- [man2] Babe?
219
00:16:49,040 --> 00:16:50,120
- Oh hey!
- What's going on?
220
00:16:50,200 --> 00:16:52,040
This is Daniel.
221
00:16:52,120 --> 00:16:54,360
The computer genius from Rågsved.
222
00:16:54,440 --> 00:16:56,216
- We went to high school together.
- [man2] Hey.
223
00:16:56,240 --> 00:16:57,160
[man2] Okay.
224
00:16:57,240 --> 00:17:00,880
- Yeah.
- And he's just become a millionaire.
225
00:17:00,960 --> 00:17:02,680
- Wow. Cool!
- Mmm-hmm.
226
00:17:03,520 --> 00:17:04,520
Yeah, it is cool.
227
00:17:05,200 --> 00:17:06,520
- Hey, um...
- Shall we?
228
00:17:07,400 --> 00:17:08,400
Just a sec.
229
00:17:11,880 --> 00:17:13,240
Here you go!
230
00:17:13,319 --> 00:17:16,200
Next time you come to a gig, let know
and I'll put you on the guest list.
231
00:17:16,280 --> 00:17:17,880
Oh, thank you very much.
232
00:17:17,960 --> 00:17:19,960
- It was really nice to see you!
- You too.
233
00:17:20,040 --> 00:17:21,359
See you soon, okay?
234
00:17:21,440 --> 00:17:23,160
- Take care!
- Yeah, same. Bye!
235
00:17:23,240 --> 00:17:25,320
- Thank you for the evening.
- [bartender] Of course.
236
00:17:29,560 --> 00:17:30,560
The Globe Arena!
237
00:17:33,760 --> 00:17:34,840
[chuckles]
238
00:17:40,280 --> 00:17:41,400
One more.
239
00:17:43,520 --> 00:17:50,360
Double kabanos with everything, one Alpen
Wurst and two chorizo. Anything else?
240
00:17:50,440 --> 00:17:52,720
Yeah, fries and a vanilla shake too.
241
00:17:54,560 --> 00:17:56,200
[upbeat music]
242
00:17:57,840 --> 00:18:02,360
♪ While I'm taking a cruise? Tell me who's
Your weed man, how you smoke so good? ♪
243
00:18:03,280 --> 00:18:06,040
♪ You's a superstar boy, why you
Still up in the hood? ♪
244
00:18:06,120 --> 00:18:09,800
♪ What in the world is in that bag?
What you got in that bag? ♪
245
00:18:09,880 --> 00:18:12,360
♪ A couple a cans a whoop ass,
You did a good ass job of just ♪
246
00:18:12,400 --> 00:18:14,800
♪ Eyeing me, spying me ♪
247
00:18:23,640 --> 00:18:26,480
Oh! Thanks.
248
00:18:28,520 --> 00:18:29,520
You don't like it?
249
00:18:29,600 --> 00:18:31,600
I do. It's very nice.
250
00:18:32,640 --> 00:18:35,320
I'll put it next to
the new toaster you gave me,
251
00:18:35,400 --> 00:18:39,400
the new tea kettle, and the new water
kettle, and the new sandwich grill.
252
00:18:39,480 --> 00:18:43,440
I think I get it, me buying
you things must be really inconvenient.
253
00:18:43,520 --> 00:18:46,680
No. I'm sorry, Daniel, it...
254
00:18:47,280 --> 00:18:49,840
- It just feels a little unnecessary.
- Yeah
255
00:18:51,200 --> 00:18:54,360
- I was happy with the old ones, they work.
- No, I get it.
256
00:18:56,280 --> 00:18:57,680
Are you okay?
257
00:18:57,760 --> 00:18:59,520
I'm doing great.
258
00:19:00,760 --> 00:19:02,360
Are you busy at work?
259
00:19:03,040 --> 00:19:06,320
Work? I stopped working, you know that.
I earn my money, I'm good.
260
00:19:07,640 --> 00:19:10,040
Okay, but it's not
just about making money.
261
00:19:10,120 --> 00:19:11,120
It's not?
262
00:19:12,680 --> 00:19:16,840
So plumbers fix people's toilets
because they think it's so much fun?
263
00:19:17,400 --> 00:19:19,280
Plumbers help people.
264
00:19:19,360 --> 00:19:22,680
I think that can
feel meaningful and maybe satisfying.
265
00:19:22,760 --> 00:19:23,760
Yeah.
266
00:19:25,520 --> 00:19:27,320
I guess you want coffee?
267
00:19:27,400 --> 00:19:28,400
Yes, please.
268
00:19:31,440 --> 00:19:33,160
Maybe I should become a plumber.
269
00:19:35,240 --> 00:19:38,016
[interviewer] Obviously with the radio,
it's done as a transaction, yes?
270
00:19:38,040 --> 00:19:39,920
- Yes.
- But will they continue doing that?
271
00:19:40,000 --> 00:19:41,160
- Yes.
- Why?
272
00:19:41,240 --> 00:19:44,800
The last time they shut us down, it took
three days to get the site back up.
273
00:19:44,880 --> 00:19:47,240
But it's only because we were drunk
for two of them.
274
00:19:47,320 --> 00:19:50,080
[interviewer] Launched as
recently as 2003,
275
00:19:50,160 --> 00:19:54,200
Pirate Bay has already grown to become
the fifth largest site on the internet.
276
00:19:54,280 --> 00:19:56,320
[interviewee] I mean, it's absurd.
277
00:19:56,400 --> 00:20:00,920
In some way, its about making culture
accessible for young people. That can't
278
00:20:01,000 --> 00:20:03,680
be negative as far as I'm concerned.
279
00:20:04,280 --> 00:20:08,440
It's gone from being an idea to a
280
00:20:08,520 --> 00:20:10,320
website and now a movement.
281
00:20:10,920 --> 00:20:15,240
I think we have to understand that this
isn't something that will just go away.
282
00:20:15,320 --> 00:20:18,320
It's a part of the younger generation's
culture and it's going to
283
00:20:19,160 --> 00:20:20,536
be difficult to deprive them
of something they're
284
00:20:20,560 --> 00:20:25,880
so used to. Every generation, a new
technology or new idea shows up and
285
00:20:25,960 --> 00:20:30,080
and fundamentally changes how we've been...
We're writing history.
286
00:20:30,160 --> 00:20:33,120
What do you think about
the actions against Pirate Bay?
287
00:20:33,200 --> 00:20:35,520
It's definitely welcome but late.
288
00:20:35,600 --> 00:20:39,360
Of course it's nice that the Swedish
government has finally understood that
289
00:20:39,440 --> 00:20:40,856
these are not freedom fighters but common
290
00:20:40,880 --> 00:20:42,600
...criminals.
291
00:20:45,320 --> 00:20:48,160
- There is a new world that is coming
- [shouting]
292
00:20:50,400 --> 00:20:53,960
whether the record companies
want to admit it or not.
293
00:20:54,600 --> 00:20:58,080
It's taken a long time to get here
but I'm glad the government
294
00:20:58,680 --> 00:21:01,280
has taken appropriate measures.
295
00:21:20,920 --> 00:21:21,920
[Martin] Come in.
296
00:21:25,360 --> 00:21:26,840
[laughs]
297
00:21:26,920 --> 00:21:30,000
- Hey!
- Hey! Well, good morning?
298
00:21:31,120 --> 00:21:32,400
Good to see you.
299
00:21:32,480 --> 00:21:34,320
Jesus! Your apartment is sick!
300
00:21:34,400 --> 00:21:35,760
Yeah, it's not bad.
301
00:21:35,840 --> 00:21:36,680
Wow.
302
00:21:36,760 --> 00:21:38,160
[upbeat music]
303
00:21:38,880 --> 00:21:41,320
So, you told me to get in touch
when I had an idea.
304
00:21:41,400 --> 00:21:42,960
Okay. I'm all yours.
305
00:21:46,520 --> 00:21:49,240
What's the one thing
Silicon Valley can't quite pull off?
306
00:21:49,880 --> 00:21:52,680
Getting rich without becoming an asshole?
307
00:21:53,360 --> 00:21:54,360
Music.
308
00:21:55,040 --> 00:21:57,200
...was dismissed today but
the Pirate Bay continues...
309
00:21:57,280 --> 00:21:58,680
It's this Pirate Bay thing.
310
00:21:58,760 --> 00:21:59,920
It's a huge mess.
311
00:22:00,000 --> 00:22:04,080
Nobody wants part of this war between
record companies and the new generation.
312
00:22:04,160 --> 00:22:08,400
So any company that could actually
capitalize on this is just backing away.
313
00:22:09,000 --> 00:22:12,000
Okay, and what about this is
supposed to sound promising?
314
00:22:12,080 --> 00:22:14,840
There's a great opportunity here.
A big hole in the market.
315
00:22:14,920 --> 00:22:17,480
Since no one wants
to be linked with Pirate Bay,
316
00:22:17,560 --> 00:22:19,656
no one's stepping forward to
create a really good music site.
317
00:22:19,680 --> 00:22:22,120
That's because there already is
a great music site,
318
00:22:22,200 --> 00:22:24,320
it's called Pirate Bay. Everyone loves it.
319
00:22:24,400 --> 00:22:25,640
But do they really love it?
320
00:22:25,720 --> 00:22:28,520
Or is it just because
it's the only option they have.
321
00:22:28,600 --> 00:22:31,280
If you look at it carefully,
you'll realize it's shit.
322
00:22:31,360 --> 00:22:33,800
The listings are chaos,
you can't find anything.
323
00:22:33,880 --> 00:22:36,680
It takes forever to download,
and when you go to play the files,
324
00:22:36,760 --> 00:22:38,600
they lag half the time. It's shit!
325
00:22:38,680 --> 00:22:42,760
- [laughs] But it's free and free is best.
- Yep. That's exactly the idea.
326
00:22:42,840 --> 00:22:43,920
What's exactly the idea?
327
00:22:44,000 --> 00:22:46,040
Pirate Pay lives off ads.
328
00:22:46,120 --> 00:22:48,800
What's the one thing that you
and I know best of all?
329
00:22:49,720 --> 00:22:51,080
- Ads!
- Exactly.
330
00:22:51,160 --> 00:22:52,800
- Smoothie?
- No, I'm good.
331
00:22:52,880 --> 00:22:56,520
Okay, but you're talking about a bunch
of hackers in a basement.
332
00:22:56,600 --> 00:22:58,920
Obviously we can't
use their business model.
333
00:22:59,000 --> 00:23:00,160
Why not?
334
00:23:00,240 --> 00:23:01,816
They take clicks and turn them into money.
335
00:23:01,840 --> 00:23:04,280
They do exactly what we do,
only they're one step ahead.
336
00:23:05,120 --> 00:23:08,240
What other companies
have grown 900% in three years
337
00:23:08,320 --> 00:23:10,640
and have 30 million monthly
views on their website?
338
00:23:12,960 --> 00:23:16,600
If they can pull that off on such garbage
site, imagine what we could achieve.
339
00:23:17,880 --> 00:23:20,880
Think of it from a business perspective.
340
00:23:21,880 --> 00:23:25,960
Someone has to and will step up and create
a really good free music site
341
00:23:26,040 --> 00:23:27,600
that's worth having. It's an open goal.
342
00:23:28,560 --> 00:23:32,240
But what are we going to do
about music rights?
343
00:23:32,320 --> 00:23:35,280
- That's where the big problem is.
- Well that's easy, we just buy them.
344
00:23:36,920 --> 00:23:38,336
- That's all?
- [Daniel] Yeah, that's all.
345
00:23:38,360 --> 00:23:40,640
The only reason that
Pirate Bay doesn't want to do that
346
00:23:40,720 --> 00:23:43,600
is because they're waging their
ideological World War III.
347
00:23:43,680 --> 00:23:48,880
Martin, I can see it clear in front of me.
I swear, this is the future.
348
00:23:49,640 --> 00:23:51,320
You've already sold Tradedoubler.
349
00:23:51,400 --> 00:23:54,280
What are you gonna do now?
Sit in this apartment
350
00:23:54,360 --> 00:23:57,800
with your millions and figure out how to
get the perfect six-pack?
351
00:23:58,400 --> 00:24:01,760
Or are you going to show the world
that you're just getting started?
352
00:24:07,920 --> 00:24:08,920
I'm in.
353
00:24:10,240 --> 00:24:12,840
- Step one, I'll call investors.
- No.
354
00:24:12,920 --> 00:24:16,360
No offense, but if we call in
a bunch of 34-year-old suits,
355
00:24:16,440 --> 00:24:19,520
all we'll hear is that it's not possible.
I can already tell.
356
00:24:19,600 --> 00:24:23,400
This has to be something completely new,
something created by my generation.
357
00:24:25,800 --> 00:24:27,560
- Oops.
- No, you're good.
358
00:24:27,640 --> 00:24:29,640
You know what I mean.
Nobody else who's old school.
359
00:24:30,680 --> 00:24:32,720
Another thing we'll borrow
from the Pirates,
360
00:24:32,800 --> 00:24:35,080
in our company, the coders are the stars.
361
00:24:35,160 --> 00:24:39,640
We'll build everything around them, and
won't stifle them with administrators.
362
00:24:39,720 --> 00:24:43,320
Okay. We need a list of the best.
I know a bunch of guys from Tradedoubler...
363
00:24:43,400 --> 00:24:46,200
No, not gonna work.
This needs to be a brand new thing.
364
00:24:46,280 --> 00:24:50,920
We need the coders that nobody else wants.
We need the guys with the PhDs, the nerds,
365
00:24:51,000 --> 00:24:53,840
who can't stand the business
and hate startups. The guys
366
00:24:53,920 --> 00:24:59,160
who are unable to stop talking about
using semicolons in JavaScript.
367
00:24:59,240 --> 00:25:01,521
- So you've got a list?
- No, but I know someone who does.
368
00:25:02,120 --> 00:25:05,600
Andreas Ehn. Top of his class
at the Royal Institute. Wants
369
00:25:05,680 --> 00:25:09,240
everyone to have access to everything.
Hates the government.
370
00:25:09,320 --> 00:25:12,016
I met him when I was consulting
for an online site for digital dolls.
371
00:25:12,040 --> 00:25:13,520
He's brilliant.
372
00:25:14,040 --> 00:25:17,720
If you get in on this, you have the chance
to create something that truly matters.
373
00:25:18,800 --> 00:25:22,520
- Okay, and what is that?
- The music site everyone is waiting for.
374
00:25:22,600 --> 00:25:26,600
No downloading, no waiting,
no shitty lag. Instant response.
375
00:25:26,680 --> 00:25:30,080
One click and it plays.
It'll be free with access for everyone.
376
00:25:31,360 --> 00:25:33,760
That's why we need the very best.
377
00:25:34,360 --> 00:25:35,880
- We need the team.
- Definitely.
378
00:25:36,480 --> 00:25:38,440
- How many do I get?
- As many as you want.
379
00:25:39,520 --> 00:25:40,760
Who's paying?
380
00:25:41,960 --> 00:25:44,456
- This is going to be expensive uh?
- It's going to be worth it.
381
00:25:44,480 --> 00:25:45,960
Trust me, there's no way we can lose.
382
00:25:46,680 --> 00:25:51,200
The pirates think they're the pioneers,
but we know they're only halfway there.
383
00:25:51,280 --> 00:25:52,816
You are the bosses.
Your ideas are what drives
384
00:25:52,840 --> 00:25:56,160
this forward and
we'll never compromise on that.
385
00:25:56,240 --> 00:25:58,520
- What's my role?
- You're the chairman of the board.
386
00:25:58,600 --> 00:26:01,240
The guy who's done this before, the
the salesman with the contacts
387
00:26:01,320 --> 00:26:03,120
and the majority owner.
388
00:26:03,800 --> 00:26:05,720
I mean, I read that
you sort of know the king.
389
00:26:05,800 --> 00:26:06,880
[laughs]
390
00:26:07,920 --> 00:26:08,800
And what's your role?
391
00:26:08,880 --> 00:26:13,320
I am the face of the company.
I'll show everyone that we are the future.
392
00:26:14,160 --> 00:26:16,200
Okay. So we'll go with films and music...
393
00:26:16,280 --> 00:26:17,280
Only music.
394
00:26:18,200 --> 00:26:19,080
But why?
395
00:26:19,160 --> 00:26:21,160
Music is personal.
396
00:26:21,240 --> 00:26:25,320
It's an identity. Artists and bands
are like the cool kids at school.
397
00:26:25,400 --> 00:26:28,280
- That's what we're gonna be.
- The cool guys at school, huh?
398
00:26:29,360 --> 00:26:30,920
Music for all.
399
00:26:31,000 --> 00:26:34,320
Daniel has promised us that all
decisions will come from this group.
400
00:26:34,400 --> 00:26:36,920
The only limits are those
you set yourself.
401
00:26:37,000 --> 00:26:40,000
- Get ready, we're gonna beat Pirate Bay!
- Oh yeah.
402
00:26:41,240 --> 00:26:42,640
- Cheers!
- Cheers!
403
00:26:47,040 --> 00:26:49,480
Okay guys. Now, Andreas is in charge!
404
00:26:49,560 --> 00:26:53,200
So we'll make sure his life
is a little difficult.
405
00:26:53,720 --> 00:26:56,960
And then we're gonna build
the world's greatest music player.
406
00:26:57,040 --> 00:26:58,960
- And it won't fucking buffer!
- No!
407
00:26:59,040 --> 00:27:01,016
- Can we start by getting rid of that?
- Absolutely.
408
00:27:01,040 --> 00:27:02,600
You guys can hear him, right Andreas?
409
00:27:02,680 --> 00:27:05,840
Yes. Fredrik did some research.
0.2 seconds is the magic number.
410
00:27:05,920 --> 00:27:08,400
It's perceived
by the brain as instantaneous.
411
00:27:09,640 --> 00:27:10,640
Let's get started!
412
00:27:12,160 --> 00:27:15,440
- Daniel, get in the front.
- No, the coders are the stars here.
413
00:27:16,480 --> 00:27:18,960
No! Come on, just take the picture!
414
00:27:19,040 --> 00:27:20,320
That's great!
415
00:27:32,520 --> 00:27:35,040
Are you sure this is
where we get the rights to the music?
416
00:27:35,800 --> 00:27:36,800
Yeah.
417
00:27:41,960 --> 00:27:43,080
[grunts]
418
00:27:45,520 --> 00:27:47,880
Do you think this is
what they do with startups?
419
00:27:47,960 --> 00:27:52,200
Lure them into a room and then...
kill them like Luca Brasi!
420
00:27:53,000 --> 00:27:54,680
Ayuto!
421
00:28:28,400 --> 00:28:29,640
[woman2] Please, come in.
422
00:28:33,720 --> 00:28:35,400
Thank you.
423
00:28:36,160 --> 00:28:37,920
- Hi.
- Good morning.
424
00:28:38,000 --> 00:28:40,080
I'm sorry that you had to wait so long.
425
00:28:40,160 --> 00:28:43,800
- No worries, it's fine.
- Sit down. Do you want something to drink?
426
00:28:43,880 --> 00:28:45,160
- Don't worry about that.
- Okay.
427
00:28:45,200 --> 00:28:47,040
[woman3]
So, guys. What can I help you with?
428
00:28:47,120 --> 00:28:50,240
Well, in fact, my colleague and I
started a music company.
429
00:28:50,320 --> 00:28:53,640
And we just need to
apply for music rights really.
430
00:28:55,080 --> 00:28:56,920
And that's why I'm here.
431
00:28:57,000 --> 00:28:58,120
Perfect!
432
00:28:58,200 --> 00:29:01,880
So what you'll need
to do is fill in these forms.
433
00:29:01,960 --> 00:29:03,360
- Okay.
- You can...
434
00:29:04,000 --> 00:29:07,520
look through that and then fill
in your estimated revenue for advertising
435
00:29:07,600 --> 00:29:08,960
in your first year.
436
00:29:09,040 --> 00:29:10,040
Okay.
437
00:29:10,080 --> 00:29:12,480
Then all we really need
is your radio license.
438
00:29:12,560 --> 00:29:14,040
Mm... I'm sorry, what?
439
00:29:14,120 --> 00:29:15,600
Radio license.
440
00:29:16,320 --> 00:29:21,040
I mean you're applying for a license to
make an online radio station, right?
441
00:29:21,680 --> 00:29:24,480
Oh, okay, I get it. Well, no.
442
00:29:24,560 --> 00:29:26,880
I think there's been a misunderstanding.
443
00:29:26,960 --> 00:29:29,560
We actually are a streaming service.
444
00:29:33,640 --> 00:29:37,560
- A streaming service?
- Yes. I can see you're a little worried.
445
00:29:37,640 --> 00:29:40,000
You don't have to be.
We have a business model that works.
446
00:29:40,080 --> 00:29:41,640
Hold on. This...
447
00:29:41,720 --> 00:29:44,960
This is how it it,
we're a rights organization.
448
00:29:45,040 --> 00:29:48,600
We're very committed to our relationship
with the music industry.
449
00:29:48,680 --> 00:29:52,720
We exist to protect the music and you want
to start up a streaming service?
450
00:29:52,800 --> 00:29:55,680
That's something completely different.
You've come to the wrong place.
451
00:29:55,760 --> 00:29:57,640
Maybe I can explain it a bit more.
452
00:29:57,720 --> 00:30:00,560
We are a streaming service,
but we have a business model...
453
00:30:00,640 --> 00:30:03,240
Everyone gets paid.
There's no ownership, there's no reason...
454
00:30:03,320 --> 00:30:05,600
You have to take
that up with the record companies.
455
00:30:05,680 --> 00:30:06,960
What for?
456
00:30:07,040 --> 00:30:10,720
You'll need to convince them
to give you their music.
457
00:30:10,800 --> 00:30:13,640
So, take the fight to them,
I can't help you.
458
00:30:18,120 --> 00:30:20,720
Damn it, Daniel!
She thought we were a radio station!
459
00:30:20,800 --> 00:30:24,880
I looked up how to get the rights.
And it should just be buying the license.
460
00:30:24,960 --> 00:30:27,120
- Where did you look it up?
- Google.
461
00:30:27,200 --> 00:30:28,600
Goog...
462
00:30:30,320 --> 00:30:31,320
[chuckles]
463
00:30:31,960 --> 00:30:33,120
Yeah, come on...
464
00:30:34,280 --> 00:30:35,920
[laughs]
465
00:30:38,680 --> 00:30:39,840
Yeah okay.
466
00:30:44,160 --> 00:30:45,640
[laughs]
467
00:31:03,480 --> 00:31:05,640
Okay, that. That was funny to you?
468
00:31:05,720 --> 00:31:06,760
Yes.
469
00:31:06,840 --> 00:31:13,080
You've made me back you in the
music industry with ten million kronor
470
00:31:13,160 --> 00:31:18,600
without you having any idea how
to get music rights?
471
00:31:25,400 --> 00:31:27,640
[sighs] Okay.
472
00:31:27,720 --> 00:31:30,160
We have to get back to the office
and tell the others.
473
00:31:30,240 --> 00:31:33,920
No, what for? We don't need
to stress them out right now.
474
00:31:34,000 --> 00:31:38,200
- They need to know what is going on.
- No, what for? We're gonna get the rights.
475
00:31:38,280 --> 00:31:42,280
How? The record companies
have fucking taken Pirate Bay to court!
476
00:31:42,360 --> 00:31:45,400
- Why would they wanna work with us?
- We're not Pirate Bay!
477
00:31:45,480 --> 00:31:48,320
- No, but we need to step up our game now.
- I know.
478
00:31:48,960 --> 00:31:50,800
We are so much better than this.
479
00:31:52,400 --> 00:31:54,200
We go directly to the labels.
480
00:31:54,280 --> 00:31:59,360
We just need to find one person
who gets it. And I will find that person.
481
00:32:02,640 --> 00:32:07,000
Exciting! Where will
you find this person though? Google?
482
00:32:07,080 --> 00:32:08,320
Fuck off!
483
00:32:10,440 --> 00:32:11,920
[upbeat music]
484
00:32:13,720 --> 00:32:19,080
Spotify will lead and not follow.
And it will start right away.
485
00:32:20,000 --> 00:32:22,160
- I'm Daniel, nice to meet you.
- Hello! Hi.
486
00:32:22,240 --> 00:32:23,640
- Thank you.
- Hi, nice to meet you.
487
00:32:23,720 --> 00:32:25,600
[Daniel] And it really
is a streaming service.
488
00:32:25,680 --> 00:32:27,760
A free, legal streaming service on demand.
489
00:32:59,600 --> 00:33:02,000
Where are we at?
490
00:33:02,680 --> 00:33:05,160
- I'm working on the interface.
- Okay.
491
00:33:05,240 --> 00:33:08,680
Daniel, I'm curious. Have you been
in contact with the record companies?
492
00:33:08,760 --> 00:33:10,720
I mean, are you sure we'll get the rights?
493
00:33:10,800 --> 00:33:13,480
- Oh, yeah. Don't worry about that.
- You sure?
494
00:33:13,560 --> 00:33:16,400
Record companies are losing five million
in a week to Pirate Bay.
495
00:33:16,480 --> 00:33:18,880
They all want a website
that will bring them revenue.
496
00:33:18,960 --> 00:33:20,200
Yes, but...
497
00:33:20,280 --> 00:33:21,960
The real challenge is the technical
498
00:33:22,040 --> 00:33:24,360
part. If that works,
everything else will fall into place.
499
00:33:26,400 --> 00:33:28,200
[laughs]
500
00:33:38,920 --> 00:33:40,880
You can also put them in a playlist.
501
00:33:50,560 --> 00:33:51,560
Alright!
502
00:33:56,960 --> 00:33:58,320
[whirling wind]
503
00:34:20,600 --> 00:34:21,880
Working hard, I see.
504
00:34:21,960 --> 00:34:26,000
Maestro, good to see you. How did it go?
505
00:34:26,600 --> 00:34:27,600
It went fine.
506
00:34:32,120 --> 00:34:33,440
- Daniel?
- Hey, what's up?
507
00:34:33,520 --> 00:34:36,679
Welcome back. Check out the new interface!
508
00:34:36,760 --> 00:34:37,800
Mm.
509
00:34:41,520 --> 00:34:43,120
[soft music]
510
00:34:44,400 --> 00:34:46,040
Yeah, but it's still buffering.
511
00:34:46,120 --> 00:34:49,840
But we're getting close.
The magic number is 0.2 and now it's 0.4.
512
00:34:49,920 --> 00:34:51,000
Okay, 0.4?
513
00:34:51,080 --> 00:34:54,840
Mhm. On average it's 0.39778.
514
00:34:54,920 --> 00:34:57,360
We didn't say 0.4, we said 0.2?
515
00:34:58,440 --> 00:35:02,280
We said direct, seamless streaming.
I don't want any fucking lag.
516
00:35:02,360 --> 00:35:04,280
- That's two hundredths of a second.
- But...
517
00:35:05,200 --> 00:35:06,600
Just show it to me when it's done.
518
00:35:15,040 --> 00:35:17,160
- What's going on?
- You know the situation.
519
00:35:17,240 --> 00:35:22,200
You've been to the meetings.
12 meetings, four countries. The result?
520
00:35:22,880 --> 00:35:24,360
- Nothing.
- Absolutely nothing.
521
00:35:24,440 --> 00:35:26,040
Yeah, we're starting to run out of cash.
522
00:35:26,560 --> 00:35:27,800
Yeah, I know.
523
00:35:28,840 --> 00:35:32,160
I'm such a fucking idiot.
At first I thought they didn't get it.
524
00:35:32,240 --> 00:35:33,520
But now, I know they get it.
525
00:35:33,600 --> 00:35:36,240
They just don't want to change.
They don't care.
526
00:35:36,320 --> 00:35:39,520
It's a Titanic, they'll keep going
till the boat hits the bottom.
527
00:35:39,600 --> 00:35:41,960
Okay. Listen I know you can fix this.
528
00:35:42,040 --> 00:35:46,080
You sold it to me, said it was gonna
be bigger than Silicon Valley.
529
00:35:48,400 --> 00:35:52,560
I can put in another 10 million, but then
we really have to fucking deliver, Daniel!
530
00:35:56,760 --> 00:35:59,480
Look! You've got your team.
531
00:35:59,560 --> 00:36:02,200
They're building a prototype
unlike anything else.
532
00:36:02,280 --> 00:36:04,720
We're so close, solve it!
533
00:36:06,840 --> 00:36:09,560
But first, you need a fresh beer.
534
00:36:10,200 --> 00:36:11,520
[laughs]
535
00:36:17,240 --> 00:36:21,320
[interviewer] Right here with the CIO
for Sony Sweden.
536
00:36:21,400 --> 00:36:25,840
Mr Sundin, what is your opinion about
Pirate Bay's activities in this case?
537
00:36:25,920 --> 00:36:29,160
What Pirate Bay is doing is illegal,
no question about it.
538
00:36:29,240 --> 00:36:32,320
But there are other things
we need to understand.
539
00:36:32,400 --> 00:36:36,400
Even if no one else in the music
industry wants to admit it,
540
00:36:36,480 --> 00:36:39,320
we have to face the fact
that things are changing.
541
00:36:39,400 --> 00:36:41,120
And so, we have to find a new way forward.
542
00:36:48,560 --> 00:36:51,920
[woman4] No, I was actually going to call
you. Is it fixed?
543
00:36:52,000 --> 00:36:57,360
Please, just fix it! Internet has been
down for two hours. Thanks.
544
00:36:59,280 --> 00:37:02,400
- Daniel Ek?
- Yes. Hi.
545
00:37:02,480 --> 00:37:04,216
Hey. I got a call from the
receptionist. What's up?
546
00:37:04,240 --> 00:37:08,400
Well, here's the thing, I've been waiting
in this lobby for three days.
547
00:37:08,480 --> 00:37:11,360
I have something I want to show
to Per Sundin. I know he'll like it.
548
00:37:11,440 --> 00:37:13,520
- I'm really sorry, but...
- I just need one meeting.
549
00:37:13,600 --> 00:37:16,880
- I promise, he'll love it.
- His schedule is... Sorry.
550
00:37:16,960 --> 00:37:20,560
Hello. Can someone please
get a hold of the IT guys?
551
00:37:20,640 --> 00:37:25,360
It's the same problem again. Everyone's
emails are just bouncing. Thanks.
552
00:37:26,080 --> 00:37:28,456
- Sorry, I really have to...
- You know, it's probably the firewall.
553
00:37:28,480 --> 00:37:29,480
What?
554
00:37:29,520 --> 00:37:31,560
In most cases, it's the firewall.
555
00:37:31,640 --> 00:37:34,840
I could fix it in two minutes,
if you want.
556
00:37:37,680 --> 00:37:39,560
- Thank you. That was impressive.
- Sure.
557
00:37:39,640 --> 00:37:41,400
It's nothing.
558
00:37:41,480 --> 00:37:44,000
Hey, here's the deal.
Per is actually busy right now,
559
00:37:44,080 --> 00:37:47,000
but Johnny from Digital is here
and he would love to meet you.
560
00:37:47,080 --> 00:37:48,240
Shit.
561
00:37:51,880 --> 00:37:52,880
Wow.
562
00:37:52,920 --> 00:37:54,000
Yeah.
563
00:37:59,520 --> 00:38:03,080
Even David Bowie said
that one day the music will flow...
564
00:38:06,080 --> 00:38:07,240
Do you need a break?
565
00:38:07,320 --> 00:38:10,520
No, sorry. It's just that, quite frankly,
566
00:38:10,600 --> 00:38:13,880
this is the fourth meeting I've had
with guys like you just this week.
567
00:38:14,480 --> 00:38:15,720
Guys like me?
568
00:38:16,360 --> 00:38:19,440
Yeah. Tech guys who want to
turn the whole industry upside down.
569
00:38:19,960 --> 00:38:25,080
You think you can replace us actual
people with some algorithm, right?
570
00:38:25,800 --> 00:38:29,720
No. But something's gonna have to change,
right? Your boss seems to realize that.
571
00:38:30,480 --> 00:38:33,320
Yeah, thanks a lot. I know Sundin
thinks the industry has to change,
572
00:38:33,960 --> 00:38:36,360
That's also why you,
573
00:38:37,280 --> 00:38:40,280
or people like you,
will never get anywhere near him.
574
00:38:45,200 --> 00:38:46,560
I'm going to lunch.
575
00:38:55,720 --> 00:38:56,840
I'm really sorry about this.
576
00:38:56,880 --> 00:38:58,040
Hey, don't worry about it.
577
00:38:58,120 --> 00:39:02,480
He's had a pretty rough week.
His closest colleague just got fired.
578
00:39:02,560 --> 00:39:06,960
No really, it's okay. I'm used to it.
How many got fired?
579
00:39:08,560 --> 00:39:12,400
15, still counting. This month.
580
00:39:13,000 --> 00:39:14,400
Hey, she's fantastic.
581
00:39:14,480 --> 00:39:16,600
- She is, for sure.
- Yeah.
582
00:39:16,680 --> 00:39:17,840
[Daniel] You guys signed her?
583
00:39:17,920 --> 00:39:19,320
- No, not yet.
- For real?
584
00:39:19,400 --> 00:39:21,840
- But if it were up to me, we'd do it now.
- Hmm.
585
00:39:21,920 --> 00:39:25,480
- I'm surprised you know about her.
- Well, we went to high school together.
586
00:39:25,560 --> 00:39:28,680
- I just saw her play, she's fucking great.
- Oh, cool. I was there.
587
00:39:28,760 --> 00:39:29,640
- Really?
- Mhm.
588
00:39:29,720 --> 00:39:31,200
Are you gonna be there tonight?
589
00:39:31,280 --> 00:39:32,520
- She's playing?
- Yep.
590
00:39:32,600 --> 00:39:34,080
- Is that right?
- Same place.
591
00:39:34,160 --> 00:39:36,560
Okay. I didn't know, maybe I'll go.
592
00:39:37,920 --> 00:39:40,360
It's quite possible
that Per will be there too.
593
00:39:41,800 --> 00:39:43,600
Oh... Okay.
594
00:39:46,080 --> 00:39:47,400
- Thanks.
- See you.
595
00:39:48,240 --> 00:39:50,320
[upbeat music]
596
00:39:58,920 --> 00:40:02,360
Andreas, we're going to a concert.
Bring your laptop.
597
00:40:05,160 --> 00:40:06,320
[Andreas] You sure he's here?
598
00:40:06,840 --> 00:40:08,800
Yeah, his assistant said he'd be here.
599
00:40:08,880 --> 00:40:09,720
Okay.
600
00:40:09,800 --> 00:40:11,480
[mid-tempo music]
601
00:40:14,280 --> 00:40:16,280
Hey, by the way, I wanted to tell you...
602
00:40:16,960 --> 00:40:18,720
I'm sorry I've been so fucking rude.
603
00:40:20,160 --> 00:40:21,160
It's fine.
604
00:40:23,520 --> 00:40:26,880
I'm sorry I underestimated how hard
it would be to get the music rights.
605
00:40:28,440 --> 00:40:33,760
I mean, without them, it doesn't matter
if we're down to 0.4 or 0.2...
606
00:40:35,520 --> 00:40:37,640
[Daniel]
Sorry, excuse me. I'll be right back.
607
00:40:37,720 --> 00:40:39,000
Okay.
608
00:40:42,280 --> 00:40:43,680
- Bobbi?
- Four minutes.
609
00:40:43,760 --> 00:40:44,936
- Am I interrupting?
- Not at all.
610
00:40:44,960 --> 00:40:47,120
- Are you sure?
- Come in! Good to see you.
611
00:40:47,200 --> 00:40:48,680
Same. Hi.
612
00:40:48,760 --> 00:40:51,400
But you should have called,
I would have put you on the guest list.
613
00:40:51,480 --> 00:40:54,560
Oh, yeah. Sorry.
It's been kind of crazy lately.
614
00:40:54,640 --> 00:40:57,400
- Is everything okay?
- Oh yeah, fine.
615
00:40:57,480 --> 00:40:59,720
I'm working on something new.
It's a site for free music.
616
00:41:00,760 --> 00:41:01,760
Okay...
617
00:41:02,640 --> 00:41:04,120
You look skeptical.
618
00:41:04,840 --> 00:41:06,480
- Yeah...
- Not a fan of free music?
619
00:41:06,560 --> 00:41:08,040
[laughs] Something like that. Yeah.
620
00:41:08,120 --> 00:41:09,720
This is something new.
621
00:41:09,800 --> 00:41:12,320
The artist gets paid, everyone wins.
Take a look.
622
00:41:15,160 --> 00:41:16,160
Spotify?
623
00:41:16,200 --> 00:41:19,440
Honestly, if you ask me, it's not the
people downloading that's the problem,
624
00:41:19,520 --> 00:41:21,760
record labels are the real problem.
625
00:41:21,840 --> 00:41:24,320
- They're living in utter denial.
- Yeah, but...
626
00:41:24,400 --> 00:41:27,600
You've never downloaded anything
because you didn't want to pay for it?
627
00:41:28,240 --> 00:41:33,600
Of course I have, but now it's completely
different. I'm trying to fulfil my dreams
628
00:41:33,680 --> 00:41:37,080
and prove to my mom that I'm not
completely crazy for doing it.
629
00:41:38,160 --> 00:41:39,160
Same with me.
630
00:41:41,040 --> 00:41:43,040
You did this in high school too.
631
00:41:43,120 --> 00:41:47,280
Yeah, you always managed to get people to
see things from your perspective.
632
00:41:49,360 --> 00:41:50,920
And you always had the best laugh.
633
00:41:51,000 --> 00:41:52,400
[laughs]
634
00:41:55,920 --> 00:41:57,480
- [man5] We're on in five.
- Coming!
635
00:41:58,560 --> 00:41:59,440
Okay, so...
636
00:41:59,520 --> 00:42:02,400
Oh, by the way, I heard the top
Sony executive is here.
637
00:42:03,240 --> 00:42:04,240
- What?
- Mmm-hmm.
638
00:42:06,040 --> 00:42:07,560
- Are you sure?
- Yup.
639
00:42:09,360 --> 00:42:12,200
Okay, a kick for luck. A kick for luck!
640
00:42:12,280 --> 00:42:13,560
Okay. Like that?
641
00:42:13,640 --> 00:42:16,040
- Yeah! See you.
- Good luck.
642
00:42:20,160 --> 00:42:26,640
♪ Do it right do it like she ain't
Been working day and night ♪
643
00:42:27,520 --> 00:42:30,840
♪ Shake it like there ain't
Nobody watching right ♪
644
00:42:30,920 --> 00:42:36,400
♪ Cos we're only human right
She know what she's doing ♪
645
00:42:36,480 --> 00:42:39,440
♪ Doing, come on get the woman ♪
646
00:42:40,760 --> 00:42:44,280
♪ Got the woman ♪
647
00:42:46,760 --> 00:42:47,840
Daniel.
648
00:42:47,920 --> 00:42:48,960
There! There he is!
649
00:42:50,000 --> 00:42:51,000
That's him.
650
00:42:51,080 --> 00:42:52,216
[Daniel] Hand me your laptop.
651
00:42:52,240 --> 00:42:53,800
♪ You're my kind of woman ♪
652
00:42:55,280 --> 00:42:58,720
♪ Calling, calling, calling, you are ♪
653
00:42:59,280 --> 00:43:00,760
♪ You are ♪
654
00:43:01,720 --> 00:43:03,400
♪ You are ♪
655
00:43:04,440 --> 00:43:07,800
♪ Calling, calling, calling, you are ♪
656
00:43:10,600 --> 00:43:12,280
[Daniel] Per Sundin!
657
00:43:12,360 --> 00:43:15,080
- Hey. Hi.
- Hi.
658
00:43:15,160 --> 00:43:18,600
- If you're looking to get a record deal...
- No, this is Daniel Ek.
659
00:43:18,680 --> 00:43:22,000
- He's the guy who came by the other day...
- I know how to save the music industry.
660
00:43:22,560 --> 00:43:27,400
Okay. Alright... Good.
Okay, good luck with that.
661
00:43:27,480 --> 00:43:32,160
You said something needs to change, right?
We have something. It's a music player.
662
00:43:32,720 --> 00:43:35,120
You're planning on running a demo
here on the street?
663
00:43:35,200 --> 00:43:38,280
You haven't seen this
kind of thing before. I promise.
664
00:43:38,360 --> 00:43:41,480
It's free music on a whole new level.
Quality, design, intelligence...
665
00:43:41,560 --> 00:43:43,480
Wait, what did you just say?
666
00:43:44,960 --> 00:43:46,000
Intelligence.
667
00:43:46,080 --> 00:43:49,400
- No, you said "free music".
- Yeah, but we have a business model...
668
00:43:49,480 --> 00:43:53,360
What the hell makes you think
that I would be interested in free music?
669
00:43:53,440 --> 00:43:56,880
- I wanted to talk to you because we know...
- No! Music can't be free.
670
00:43:56,960 --> 00:43:59,360
- Alright, but listen... If you just...
- It can't. No!
671
00:44:00,120 --> 00:44:05,360
If I hear one more goddamn pitch
based on free music,
672
00:44:05,440 --> 00:44:09,720
I'll make it my personal mission to crush
your goddamn shitty companies.
673
00:44:09,800 --> 00:44:13,040
You get it? Get a real
goddamn fucking job.
674
00:44:17,920 --> 00:44:18,920
Bad timing.
675
00:44:31,880 --> 00:44:33,080
Fuck!
676
00:44:36,960 --> 00:44:37,960
[Andreas] Daniel...
677
00:44:50,160 --> 00:44:51,840
Let's get back to work.
678
00:44:54,040 --> 00:44:55,960
♪ You're my kind of woman ♪
679
00:44:56,960 --> 00:45:00,520
♪ Kind of woman. You're my kind of woman ♪
680
00:45:00,600 --> 00:45:02,400
♪ Yes you are, yeah ♪
681
00:45:08,760 --> 00:45:11,720
I can't lose, told you. Next time.
682
00:45:12,520 --> 00:45:15,040
- Okay.
- And... go!
683
00:45:15,880 --> 00:45:17,960
Oh, fuck sake!
684
00:45:20,080 --> 00:45:22,440
- Bad day Daniel?
- You're having a good day as usual.
685
00:45:23,080 --> 00:45:27,240
Absolutely. You have to
see the possibilities, you know.
686
00:45:27,320 --> 00:45:28,600
I see.
687
00:45:30,920 --> 00:45:33,520
Have you seen the new
statistics on youth consumer behavior?
688
00:45:34,120 --> 00:45:34,960
No.
689
00:45:35,040 --> 00:45:37,600
They get 90% of their information
from the internet
690
00:45:37,680 --> 00:45:42,600
and spend an average of two hours
a day on it. And 40% over four hours.
691
00:45:43,280 --> 00:45:44,960
Do you actually realize how much that is?
692
00:45:46,560 --> 00:45:48,976
It won't be the old guys at
the record companies that decide whether
693
00:45:49,000 --> 00:45:50,720
Spotify gets to be something or not.
694
00:45:51,800 --> 00:45:54,800
- No?
- It will be their kids.
695
00:46:04,600 --> 00:46:06,960
[suspense music]
696
00:46:07,760 --> 00:46:09,360
That's a good idea. Yeah, I'm impressed.
697
00:46:13,000 --> 00:46:15,480
I'd love to show you
something you might be very interested in.
698
00:46:17,240 --> 00:46:18,600
Those kids are gonna be impressed.
699
00:46:22,840 --> 00:46:24,160
[phone rings]
700
00:46:29,800 --> 00:46:32,560
Hello.
701
00:46:32,640 --> 00:46:35,240
Take a look at this.
Here's something called Spotify.
702
00:46:35,960 --> 00:46:37,560
What do you think about free music?
703
00:46:37,640 --> 00:46:39,176
- It's great, right?
- It's really great!
704
00:46:39,200 --> 00:46:41,360
- Wow!
- Follow the instructions on the card.
705
00:46:41,440 --> 00:46:45,560
It's really simple to use. Go on and test
it out and you can show it to your family...
706
00:46:45,640 --> 00:46:47,976
- Michael Jackson, The Supremes, Prince...
- You can listen to
707
00:46:48,000 --> 00:46:49,720
any music you want, anywhere
708
00:46:49,800 --> 00:46:51,120
in the world.
709
00:46:51,200 --> 00:46:55,360
Spotify, it's a new music site
with all of the world's music for free.
710
00:46:55,440 --> 00:46:56,560
Sounds good, right?
711
00:46:56,640 --> 00:46:59,640
- Yeah.
- Take some cards for family and friends.
712
00:46:59,720 --> 00:47:01,800
Oh and make sure to
tell your friends about it.
713
00:47:07,440 --> 00:47:08,440
Hey, son.
714
00:47:15,080 --> 00:47:17,240
That's not how it happened.
715
00:49:06,120 --> 00:49:08,120
Subtitle translation by: Adefoluke Adebayo
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