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These are the user uploaded subtitles that are being translated: 1 00:00:06,880 --> 00:00:08,440 [upbeat music] 2 00:00:13,240 --> 00:00:15,160 [narrator] What is music? 3 00:00:15,880 --> 00:00:18,880 Technically speaking, it's a series of sounds strung together 4 00:00:18,960 --> 00:00:20,880 to cause a reaction in the human mind. 5 00:00:21,640 --> 00:00:23,680 But it's so much more than that. 6 00:00:32,400 --> 00:00:35,560 My happiest memories always had something to do with music. 7 00:00:35,640 --> 00:00:38,400 Mom dancing to Aretha Franklin in the living room. 8 00:00:39,360 --> 00:00:41,480 When her favorite song was playing on the stereo. 9 00:00:41,560 --> 00:00:45,840 We weren't just losers in an apartment where you could hear neighbors argue. 10 00:00:46,560 --> 00:00:48,960 Suddenly, we felt free. 11 00:00:49,600 --> 00:00:51,720 I remember saving up for that CD. 12 00:00:51,800 --> 00:00:53,320 And it was damn expensive. 13 00:00:53,400 --> 00:00:55,960 I remember the dirty look that I got at the counter 14 00:00:56,040 --> 00:00:58,000 when I paid with the coins I'd been saving up. 15 00:00:58,800 --> 00:01:02,200 And I remember thinking that no one should have that kind of power over music. 16 00:01:02,840 --> 00:01:06,000 I knew that one day, things would be different. 17 00:01:06,720 --> 00:01:08,280 Because everything would be digital. 18 00:01:08,360 --> 00:01:13,040 [announcer] Ladies and gentlemen... Please welcome, the founder of Spotify, 19 00:01:13,120 --> 00:01:15,360 Mr. Daniel Ek! 20 00:01:15,440 --> 00:01:21,920 ♪ There was a time I used to look into my father's eyes ♪ 21 00:01:22,760 --> 00:01:29,400 ♪ In a happy home, I was a king, I had a golden throne ♪ 22 00:01:44,160 --> 00:01:46,240 - [woman1] Oh, Daniel! - Happy birthday! 23 00:01:47,000 --> 00:01:49,640 Everyone has one of these now, so I thought you should too. 24 00:01:49,720 --> 00:01:52,080 - It must have been so expensive. - No, it's all good. 25 00:01:52,160 --> 00:01:56,560 - Are you sure about this? - Yeah well, open it. It has a camera, GPS... 26 00:01:56,640 --> 00:01:57,640 [woman1] GPS? 27 00:01:57,720 --> 00:02:01,720 A digital map, so you don't get lost while walking home from the store. 28 00:02:01,800 --> 00:02:03,800 Hey, come on, I'm not that old yet! 29 00:02:05,200 --> 00:02:07,920 So then I have to change numbers now. 30 00:02:08,000 --> 00:02:11,640 Yes. Well, not on the landline, but on that one, you do need a new number. 31 00:02:13,160 --> 00:02:15,800 - Thank you, darling. It's very nice. - Of course. 32 00:02:15,880 --> 00:02:18,161 - It's time for our coffee right? - Do you need some help? 33 00:02:18,200 --> 00:02:19,280 No. 34 00:02:22,760 --> 00:02:24,160 Have you heard from Dad? 35 00:02:26,760 --> 00:02:27,760 No. 36 00:02:30,000 --> 00:02:32,760 Hasse told me that you got promoted at work. That's wonderful. 37 00:02:34,480 --> 00:02:38,360 I'm not gonna work at some small Swedish auction website forever. 38 00:02:38,440 --> 00:02:40,416 [mother] No matter what you do, you can still try and be happy. 39 00:02:40,440 --> 00:02:42,760 I've applied at other places, a job at Google. 40 00:02:44,120 --> 00:02:45,360 Oh. Where's that? 41 00:02:46,440 --> 00:02:47,480 California. 42 00:02:49,400 --> 00:02:50,920 Are you going to move? 43 00:02:51,000 --> 00:02:52,560 No, I don't know. We'll see. 44 00:02:53,760 --> 00:02:55,800 - It's just that... - Why do you save all those mum? 45 00:02:56,720 --> 00:02:58,280 No, I don't. 46 00:02:58,360 --> 00:03:00,520 What do you mean you don't? They're lying here. 47 00:03:00,600 --> 00:03:04,880 I just look through them and check the coupons, after that, I throw them away. 48 00:03:04,960 --> 00:03:10,120 So many ads that you don't need. I mean, what a waste. 49 00:03:10,200 --> 00:03:12,640 Stop trying to find problems where there aren't any. 50 00:03:12,720 --> 00:03:14,536 - I'm not finding problems. - Yes you are. You're feeling 51 00:03:14,560 --> 00:03:18,000 bad for yourself. Try to enjoy life a little! Help yourself to some cake. 52 00:03:19,400 --> 00:03:20,960 [upbeat music] 53 00:03:25,240 --> 00:03:26,080 Come here! 54 00:03:26,160 --> 00:03:28,080 - No. - Come here, dance with me! 55 00:03:28,160 --> 00:03:30,120 - No. - Come dance with your mum! 56 00:03:30,200 --> 00:03:32,160 No, no... 57 00:03:32,240 --> 00:03:33,480 Yes! [laughs] 58 00:03:35,280 --> 00:03:37,240 ♪ Do you know I got it? ♪ 59 00:03:37,320 --> 00:03:43,240 ♪ All I'm asking is for a little respect when you get home. Just a little bit ♪ 60 00:03:43,320 --> 00:03:46,560 ♪ Just a little bit, when you get home Just a little bit ♪ 61 00:03:46,640 --> 00:03:48,960 ♪ Mister... Just a little bit ♪ 62 00:03:49,920 --> 00:03:51,760 ♪ I ain't gon' do you wrong... ♪ 63 00:04:13,160 --> 00:04:16,960 Sorry. 64 00:04:51,840 --> 00:04:54,440 "You do not have a university degree..." 65 00:05:07,560 --> 00:05:09,040 Shut up! 66 00:05:46,920 --> 00:05:49,240 [upbeat music] 67 00:06:00,400 --> 00:06:03,480 ♪ I don't need to be anything other ♪ 68 00:06:03,560 --> 00:06:05,880 ♪ Than a prison guard's son ♪ 69 00:06:06,920 --> 00:06:11,800 ♪ I don't need to be anything other Than a specialist's son ♪ 70 00:06:12,720 --> 00:06:14,680 ♪ I don't have to be anyone... ♪ 71 00:06:14,760 --> 00:06:15,920 [elevator dings] 72 00:06:18,640 --> 00:06:19,760 [Daniel] Good morning. 73 00:06:29,440 --> 00:06:31,280 - [man1] Daniel, can you come over here? - Uhn. 74 00:06:34,640 --> 00:06:37,480 Have you done something? 75 00:06:39,480 --> 00:06:43,720 Yeah. I've figured out their algorithm. You'll never have to pay for ads again. 76 00:06:44,400 --> 00:06:47,360 - Uhm... Daniel, Google called. - Yeah? 77 00:06:47,440 --> 00:06:49,200 Yeah. They're really taking this seriously. 78 00:06:49,280 --> 00:06:52,560 Tradera is the top 600 results when anyone is searching for online auctions. 79 00:06:54,080 --> 00:06:55,080 You should be rejoicing. 80 00:06:55,640 --> 00:06:58,640 Daniel! You are an amazing coder 81 00:06:58,720 --> 00:07:02,000 but we can't have you here if you're not being a team player. 82 00:07:02,720 --> 00:07:04,520 You can't just hack Google! 83 00:07:04,600 --> 00:07:07,200 Daniel, get rid of that shit right now! 84 00:07:16,080 --> 00:07:18,560 [man1] Daniel! 85 00:07:19,480 --> 00:07:20,920 [tense sound] 86 00:07:28,240 --> 00:07:29,640 [man1] Daniel? 87 00:07:30,800 --> 00:07:32,640 [suspense music] 88 00:07:52,800 --> 00:07:56,000 LAUNCH AND SELL MY OWN BUSINESS WITHIN A YEAR! WHAT? 89 00:08:03,960 --> 00:08:07,560 [reporter] More and more Swedes are using the service Pirate Bay 90 00:08:07,640 --> 00:08:09,800 to download music for free. 91 00:08:09,880 --> 00:08:13,840 But record labels warn that this is a gross violation of copyright. 92 00:08:15,680 --> 00:08:19,720 They're just complaining because they're scared Pirate Bay will outcompete them. 93 00:08:22,680 --> 00:08:25,080 LAUNCH AND SELL MY BUSINESS WITHIN A YEAR! WHAT? 94 00:08:31,040 --> 00:08:32,960 [Daniel] One day everything would be digital. 95 00:08:33,680 --> 00:08:37,520 It was that simple. Even Mom's coupons with five kronor discounts 96 00:08:37,600 --> 00:08:40,520 that she and thousands of others collected. 97 00:08:41,120 --> 00:08:44,080 All the fucking commercial leaflets that ended up on every doormat 98 00:08:44,159 --> 00:08:45,960 and kitchen counter in the country. 99 00:08:46,039 --> 00:08:49,080 How could something like that be digitalized? 100 00:08:49,880 --> 00:08:52,680 [upbeat music] 101 00:08:56,120 --> 00:09:00,160 ♪ Oh I search the world around for you ♪ 102 00:09:02,480 --> 00:09:06,320 ♪ In every corner, I see two ♪ 103 00:09:08,560 --> 00:09:12,200 ♪ Ovations ought to be for me ♪ 104 00:09:14,120 --> 00:09:18,440 ♪ What makes anybody wanna be ♪ 105 00:09:19,040 --> 00:09:21,680 [Daniel] Advertigo. Not a bad program. 106 00:09:21,760 --> 00:09:25,600 One of the first ones that managed to tailor ads to different users. 107 00:09:25,680 --> 00:09:28,280 It raised some eyebrows, but that's about it. 108 00:09:28,360 --> 00:09:30,720 [reporter] The Swedish online marketing giant Tradedoubler 109 00:09:30,800 --> 00:09:32,040 was listed today on 110 00:09:32,120 --> 00:09:34,560 the NASDAQ stock exchange in Stockholm. 111 00:09:34,640 --> 00:09:38,320 Advertigo was spotted by two guys making a splash on the Swedish tech scene. 112 00:09:39,280 --> 00:09:43,600 In just five years, Martin Lorentzon and Felix Hagnö took their company from 113 00:09:43,680 --> 00:09:48,120 nothing to a dominating global force within online marketing. 114 00:09:50,640 --> 00:09:54,120 [clapping] 115 00:10:00,240 --> 00:10:02,920 Hey. Um... 116 00:10:03,640 --> 00:10:06,720 Sorry. I'm meeting with Felix Hagnö and Martin Lorentzon. 117 00:10:06,800 --> 00:10:09,240 Sure, let's go to the conference room. Come. 118 00:10:09,320 --> 00:10:12,360 - [staff] One, five... - Follow me. 119 00:10:12,440 --> 00:10:13,360 Come on. 120 00:10:13,440 --> 00:10:19,960 - 37, 38, 39, 40, 41... - Gonna be quieter in there, hopefully. 121 00:10:20,040 --> 00:10:22,160 [shouting] Come on, let's go! 122 00:10:23,920 --> 00:10:26,016 They'll be here shortly. Do you want anything? Coffee? 123 00:10:26,040 --> 00:10:27,920 Oh no, I'm fine, thanks though. 124 00:10:39,600 --> 00:10:41,200 [door opens] 125 00:10:41,800 --> 00:10:44,000 - Hello. - Hi! You're the new intern. 126 00:10:44,080 --> 00:10:46,000 Sit down. Well actually, Felix will be here soon. 127 00:10:46,960 --> 00:10:50,720 That's something you'll learn as an intern tech entrepreneurs are never on time. 128 00:10:50,800 --> 00:10:52,720 They think they own the world. 129 00:10:52,800 --> 00:10:54,720 They're right, they actually do. 130 00:10:55,560 --> 00:10:58,400 Like the guy we're meeting today. 131 00:10:59,040 --> 00:11:02,720 Daniel Ek. He's built a genius company. 132 00:11:02,800 --> 00:11:05,160 Advertigo. Online marketing. 133 00:11:05,760 --> 00:11:07,560 That thing is brilliant. 134 00:11:07,640 --> 00:11:12,840 The companies get ten percent of the revenue for every click to their page. 135 00:11:12,920 --> 00:11:18,040 They basically read your online habits and give you the ads you want. 136 00:11:18,640 --> 00:11:21,360 We've been trying to get our coders do that for years. 137 00:11:21,440 --> 00:11:22,800 How does he do it? 138 00:11:22,880 --> 00:11:24,440 [both laugh] 139 00:11:25,440 --> 00:11:28,000 So the plan is that we buy Advertigo 140 00:11:28,080 --> 00:11:30,800 and then Ek can do whatever the hell he wants. 141 00:11:31,440 --> 00:11:33,440 - Not like you and me... - Martin? 142 00:11:33,520 --> 00:11:35,720 Um, this is Samir, he's going to intern here. 143 00:11:36,640 --> 00:11:37,560 [Felix] Daniel? 144 00:11:37,640 --> 00:11:39,160 - Hi! - [Felix] Sorry I'm late. 145 00:11:39,240 --> 00:11:40,440 It's no problem. 146 00:11:40,520 --> 00:11:41,520 - Felix. - My pleasure. 147 00:11:41,600 --> 00:11:42,680 You guys have met? 148 00:11:43,320 --> 00:11:45,480 - Martin Lorentzon. - Daniel. 149 00:11:46,600 --> 00:11:48,920 - Um... How old are you? - 22. 150 00:11:51,120 --> 00:11:53,640 Okay, so... How much are you gonna pay for my company? 151 00:11:54,520 --> 00:11:56,680 - [upbeat music] - [shouting] 152 00:12:27,600 --> 00:12:30,760 Congratulations, Daniel! How's the champagne? 153 00:12:31,400 --> 00:12:32,440 Pretty good, it's alright. 154 00:12:33,200 --> 00:12:34,480 Just alright? 155 00:12:35,080 --> 00:12:38,160 You just sold your company for ten million kronor. 156 00:12:39,440 --> 00:12:40,640 Smile a little! 157 00:12:42,840 --> 00:12:46,240 Let me ask you something. You work in Silicon Valley, correct? 158 00:12:47,400 --> 00:12:49,840 What is it that they do that we don't? 159 00:12:49,920 --> 00:12:52,880 Why do they get to change the world and we just sit, fiddling with 160 00:12:52,960 --> 00:12:54,360 tools for advertising? 161 00:12:55,200 --> 00:12:57,520 - You want to compete with Silicon Valley? - But why not? 162 00:12:57,600 --> 00:12:59,320 We have the programmers, we have the talent. 163 00:12:59,400 --> 00:13:03,840 - Why not prove we're just as good as them? - Okay. Pitch. 164 00:13:04,920 --> 00:13:06,280 [Martin laughs] 165 00:13:06,360 --> 00:13:10,080 I'm in. If you want to compete with the big boys, 166 00:13:10,160 --> 00:13:11,640 there's nothing stopping you. 167 00:13:14,920 --> 00:13:16,120 [Martin shouts excitedly] 168 00:13:52,760 --> 00:13:55,080 [soft music] 169 00:13:57,440 --> 00:14:01,360 [soft music] 170 00:14:05,720 --> 00:14:06,880 A shot of vodka. 171 00:14:11,720 --> 00:14:14,720 ♪ Before... ♪ 172 00:14:16,080 --> 00:14:17,360 Keep the change. 173 00:14:19,080 --> 00:14:23,520 ♪ Though time may help you forget ♪ 174 00:14:25,400 --> 00:14:29,240 ♪ What others have done before ♪ 175 00:14:31,880 --> 00:14:36,080 ♪ It's too late to be regret ♪ 176 00:14:37,800 --> 00:14:41,000 ♪ What is done would be no more ♪ 177 00:14:41,080 --> 00:14:47,160 ♪ Tomorrow is my turn, No more darks, no more fears ♪ 178 00:14:47,240 --> 00:14:50,800 ♪ Tomorrow is my turn ♪ 179 00:14:50,880 --> 00:14:56,600 ♪ To receive what I've given, To make life worth living ♪ 180 00:14:56,680 --> 00:15:00,320 ♪ For it's my life I'm living ♪ 181 00:15:00,400 --> 00:15:04,520 ♪ My only concern ♪ 182 00:15:10,240 --> 00:15:12,920 ♪ Tomorrow is... ♪ 183 00:15:14,880 --> 00:15:17,680 ♪ My turn ♪ 184 00:15:19,160 --> 00:15:20,360 [crowd cheers] 185 00:15:21,600 --> 00:15:22,840 [clapping and cheering] 186 00:15:26,600 --> 00:15:27,600 One more. 187 00:15:30,480 --> 00:15:31,600 [bartender] Here you go. 188 00:15:34,360 --> 00:15:35,800 Daniel? 189 00:15:35,880 --> 00:15:37,360 Hi! 190 00:15:37,440 --> 00:15:39,016 - It's been such a long time. - How's it going? 191 00:15:39,040 --> 00:15:40,240 - It has. - Good to see you. 192 00:15:40,320 --> 00:15:41,840 - You too. - Did you see the gig? 193 00:15:41,920 --> 00:15:45,160 Yeah well, I actually just got in at the end, but it was 194 00:15:45,240 --> 00:15:48,440 fantastic. I mean, it was really damn good. Absolutely unreal. 195 00:15:48,520 --> 00:15:49,960 - Thank you so much. - Sure. 196 00:15:50,040 --> 00:15:52,520 So what's going on? Are you in touch with anyone from class? 197 00:15:52,600 --> 00:15:54,640 [laughs] From class... 198 00:15:54,720 --> 00:15:56,880 Yeah, you just loved everyone in high school. 199 00:15:56,960 --> 00:15:58,080 Something like that. 200 00:15:58,160 --> 00:15:59,320 - [laughs] - Yeah 201 00:15:59,400 --> 00:16:02,760 Okay, but I mean it had its moments, didn't it? 202 00:16:02,840 --> 00:16:05,840 Like when you hacked into the school's computer system. Remember that? 203 00:16:05,920 --> 00:16:09,320 - [laughs] - I remember. Yeah, that was actually fun. 204 00:16:10,080 --> 00:16:12,440 So what's up, do you still live in Rågsved? 205 00:16:13,080 --> 00:16:15,920 Anyway, what a performance! you were fucking amazing! 206 00:16:16,000 --> 00:16:20,600 Really. I always knew you were good, but this was a whole other level. 207 00:16:21,280 --> 00:16:22,320 Wow. Shit! 208 00:16:22,400 --> 00:16:24,720 Thank you! It's not exactly the Globe Arena, but... 209 00:16:24,800 --> 00:16:26,680 Oh, it's okay, you'll get there. 210 00:16:27,360 --> 00:16:30,160 Well, who knows? Actually, someone from Sony was here. 211 00:16:30,240 --> 00:16:31,560 There you go. Record deal! 212 00:16:32,160 --> 00:16:33,040 Dream on. 213 00:16:33,120 --> 00:16:35,640 Well right now, I'd just be happy if people 214 00:16:35,720 --> 00:16:38,200 stopped recording my gigs and posting them on Pirate Bay. 215 00:16:38,280 --> 00:16:39,760 - Yeah. - But, what are you up to? 216 00:16:41,200 --> 00:16:44,720 Oh not doing much. I just sold a company for ten million, 217 00:16:44,800 --> 00:16:46,680 - but other than that... - What? You're kidding. 218 00:16:47,200 --> 00:16:48,960 - No. - [man2] Babe? 219 00:16:49,040 --> 00:16:50,120 - Oh hey! - What's going on? 220 00:16:50,200 --> 00:16:52,040 This is Daniel. 221 00:16:52,120 --> 00:16:54,360 The computer genius from Rågsved. 222 00:16:54,440 --> 00:16:56,216 - We went to high school together. - [man2] Hey. 223 00:16:56,240 --> 00:16:57,160 [man2] Okay. 224 00:16:57,240 --> 00:17:00,880 - Yeah. - And he's just become a millionaire. 225 00:17:00,960 --> 00:17:02,680 - Wow. Cool! - Mmm-hmm. 226 00:17:03,520 --> 00:17:04,520 Yeah, it is cool. 227 00:17:05,200 --> 00:17:06,520 - Hey, um... - Shall we? 228 00:17:07,400 --> 00:17:08,400 Just a sec. 229 00:17:11,880 --> 00:17:13,240 Here you go! 230 00:17:13,319 --> 00:17:16,200 Next time you come to a gig, let know and I'll put you on the guest list. 231 00:17:16,280 --> 00:17:17,880 Oh, thank you very much. 232 00:17:17,960 --> 00:17:19,960 - It was really nice to see you! - You too. 233 00:17:20,040 --> 00:17:21,359 See you soon, okay? 234 00:17:21,440 --> 00:17:23,160 - Take care! - Yeah, same. Bye! 235 00:17:23,240 --> 00:17:25,320 - Thank you for the evening. - [bartender] Of course. 236 00:17:29,560 --> 00:17:30,560 The Globe Arena! 237 00:17:33,760 --> 00:17:34,840 [chuckles] 238 00:17:40,280 --> 00:17:41,400 One more. 239 00:17:43,520 --> 00:17:50,360 Double kabanos with everything, one Alpen Wurst and two chorizo. Anything else? 240 00:17:50,440 --> 00:17:52,720 Yeah, fries and a vanilla shake too. 241 00:17:54,560 --> 00:17:56,200 [upbeat music] 242 00:17:57,840 --> 00:18:02,360 ♪ While I'm taking a cruise? Tell me who's Your weed man, how you smoke so good? ♪ 243 00:18:03,280 --> 00:18:06,040 ♪ You's a superstar boy, why you Still up in the hood? ♪ 244 00:18:06,120 --> 00:18:09,800 ♪ What in the world is in that bag? What you got in that bag? ♪ 245 00:18:09,880 --> 00:18:12,360 ♪ A couple a cans a whoop ass, You did a good ass job of just ♪ 246 00:18:12,400 --> 00:18:14,800 ♪ Eyeing me, spying me ♪ 247 00:18:23,640 --> 00:18:26,480 Oh! Thanks. 248 00:18:28,520 --> 00:18:29,520 You don't like it? 249 00:18:29,600 --> 00:18:31,600 I do. It's very nice. 250 00:18:32,640 --> 00:18:35,320 I'll put it next to the new toaster you gave me, 251 00:18:35,400 --> 00:18:39,400 the new tea kettle, and the new water kettle, and the new sandwich grill. 252 00:18:39,480 --> 00:18:43,440 I think I get it, me buying you things must be really inconvenient. 253 00:18:43,520 --> 00:18:46,680 No. I'm sorry, Daniel, it... 254 00:18:47,280 --> 00:18:49,840 - It just feels a little unnecessary. - Yeah 255 00:18:51,200 --> 00:18:54,360 - I was happy with the old ones, they work. - No, I get it. 256 00:18:56,280 --> 00:18:57,680 Are you okay? 257 00:18:57,760 --> 00:18:59,520 I'm doing great. 258 00:19:00,760 --> 00:19:02,360 Are you busy at work? 259 00:19:03,040 --> 00:19:06,320 Work? I stopped working, you know that. I earn my money, I'm good. 260 00:19:07,640 --> 00:19:10,040 Okay, but it's not just about making money. 261 00:19:10,120 --> 00:19:11,120 It's not? 262 00:19:12,680 --> 00:19:16,840 So plumbers fix people's toilets because they think it's so much fun? 263 00:19:17,400 --> 00:19:19,280 Plumbers help people. 264 00:19:19,360 --> 00:19:22,680 I think that can feel meaningful and maybe satisfying. 265 00:19:22,760 --> 00:19:23,760 Yeah. 266 00:19:25,520 --> 00:19:27,320 I guess you want coffee? 267 00:19:27,400 --> 00:19:28,400 Yes, please. 268 00:19:31,440 --> 00:19:33,160 Maybe I should become a plumber. 269 00:19:35,240 --> 00:19:38,016 [interviewer] Obviously with the radio, it's done as a transaction, yes? 270 00:19:38,040 --> 00:19:39,920 - Yes. - But will they continue doing that? 271 00:19:40,000 --> 00:19:41,160 - Yes. - Why? 272 00:19:41,240 --> 00:19:44,800 The last time they shut us down, it took three days to get the site back up. 273 00:19:44,880 --> 00:19:47,240 But it's only because we were drunk for two of them. 274 00:19:47,320 --> 00:19:50,080 [interviewer] Launched as recently as 2003, 275 00:19:50,160 --> 00:19:54,200 Pirate Bay has already grown to become the fifth largest site on the internet. 276 00:19:54,280 --> 00:19:56,320 [interviewee] I mean, it's absurd. 277 00:19:56,400 --> 00:20:00,920 In some way, its about making culture accessible for young people. That can't 278 00:20:01,000 --> 00:20:03,680 be negative as far as I'm concerned. 279 00:20:04,280 --> 00:20:08,440 It's gone from being an idea to a 280 00:20:08,520 --> 00:20:10,320 website and now a movement. 281 00:20:10,920 --> 00:20:15,240 I think we have to understand that this isn't something that will just go away. 282 00:20:15,320 --> 00:20:18,320 It's a part of the younger generation's culture and it's going to 283 00:20:19,160 --> 00:20:20,536 be difficult to deprive them of something they're 284 00:20:20,560 --> 00:20:25,880 so used to. Every generation, a new technology or new idea shows up and 285 00:20:25,960 --> 00:20:30,080 and fundamentally changes how we've been... We're writing history. 286 00:20:30,160 --> 00:20:33,120 What do you think about the actions against Pirate Bay? 287 00:20:33,200 --> 00:20:35,520 It's definitely welcome but late. 288 00:20:35,600 --> 00:20:39,360 Of course it's nice that the Swedish government has finally understood that 289 00:20:39,440 --> 00:20:40,856 these are not freedom fighters but common 290 00:20:40,880 --> 00:20:42,600 ...criminals. 291 00:20:45,320 --> 00:20:48,160 - There is a new world that is coming - [shouting] 292 00:20:50,400 --> 00:20:53,960 whether the record companies want to admit it or not. 293 00:20:54,600 --> 00:20:58,080 It's taken a long time to get here but I'm glad the government 294 00:20:58,680 --> 00:21:01,280 has taken appropriate measures. 295 00:21:20,920 --> 00:21:21,920 [Martin] Come in. 296 00:21:25,360 --> 00:21:26,840 [laughs] 297 00:21:26,920 --> 00:21:30,000 - Hey! - Hey! Well, good morning? 298 00:21:31,120 --> 00:21:32,400 Good to see you. 299 00:21:32,480 --> 00:21:34,320 Jesus! Your apartment is sick! 300 00:21:34,400 --> 00:21:35,760 Yeah, it's not bad. 301 00:21:35,840 --> 00:21:36,680 Wow. 302 00:21:36,760 --> 00:21:38,160 [upbeat music] 303 00:21:38,880 --> 00:21:41,320 So, you told me to get in touch when I had an idea. 304 00:21:41,400 --> 00:21:42,960 Okay. I'm all yours. 305 00:21:46,520 --> 00:21:49,240 What's the one thing Silicon Valley can't quite pull off? 306 00:21:49,880 --> 00:21:52,680 Getting rich without becoming an asshole? 307 00:21:53,360 --> 00:21:54,360 Music. 308 00:21:55,040 --> 00:21:57,200 ...was dismissed today but the Pirate Bay continues... 309 00:21:57,280 --> 00:21:58,680 It's this Pirate Bay thing. 310 00:21:58,760 --> 00:21:59,920 It's a huge mess. 311 00:22:00,000 --> 00:22:04,080 Nobody wants part of this war between record companies and the new generation. 312 00:22:04,160 --> 00:22:08,400 So any company that could actually capitalize on this is just backing away. 313 00:22:09,000 --> 00:22:12,000 Okay, and what about this is supposed to sound promising? 314 00:22:12,080 --> 00:22:14,840 There's a great opportunity here. A big hole in the market. 315 00:22:14,920 --> 00:22:17,480 Since no one wants to be linked with Pirate Bay, 316 00:22:17,560 --> 00:22:19,656 no one's stepping forward to create a really good music site. 317 00:22:19,680 --> 00:22:22,120 That's because there already is a great music site, 318 00:22:22,200 --> 00:22:24,320 it's called Pirate Bay. Everyone loves it. 319 00:22:24,400 --> 00:22:25,640 But do they really love it? 320 00:22:25,720 --> 00:22:28,520 Or is it just because it's the only option they have. 321 00:22:28,600 --> 00:22:31,280 If you look at it carefully, you'll realize it's shit. 322 00:22:31,360 --> 00:22:33,800 The listings are chaos, you can't find anything. 323 00:22:33,880 --> 00:22:36,680 It takes forever to download, and when you go to play the files, 324 00:22:36,760 --> 00:22:38,600 they lag half the time. It's shit! 325 00:22:38,680 --> 00:22:42,760 - [laughs] But it's free and free is best. - Yep. That's exactly the idea. 326 00:22:42,840 --> 00:22:43,920 What's exactly the idea? 327 00:22:44,000 --> 00:22:46,040 Pirate Pay lives off ads. 328 00:22:46,120 --> 00:22:48,800 What's the one thing that you and I know best of all? 329 00:22:49,720 --> 00:22:51,080 - Ads! - Exactly. 330 00:22:51,160 --> 00:22:52,800 - Smoothie? - No, I'm good. 331 00:22:52,880 --> 00:22:56,520 Okay, but you're talking about a bunch of hackers in a basement. 332 00:22:56,600 --> 00:22:58,920 Obviously we can't use their business model. 333 00:22:59,000 --> 00:23:00,160 Why not? 334 00:23:00,240 --> 00:23:01,816 They take clicks and turn them into money. 335 00:23:01,840 --> 00:23:04,280 They do exactly what we do, only they're one step ahead. 336 00:23:05,120 --> 00:23:08,240 What other companies have grown 900% in three years 337 00:23:08,320 --> 00:23:10,640 and have 30 million monthly views on their website? 338 00:23:12,960 --> 00:23:16,600 If they can pull that off on such garbage site, imagine what we could achieve. 339 00:23:17,880 --> 00:23:20,880 Think of it from a business perspective. 340 00:23:21,880 --> 00:23:25,960 Someone has to and will step up and create a really good free music site 341 00:23:26,040 --> 00:23:27,600 that's worth having. It's an open goal. 342 00:23:28,560 --> 00:23:32,240 But what are we going to do about music rights? 343 00:23:32,320 --> 00:23:35,280 - That's where the big problem is. - Well that's easy, we just buy them. 344 00:23:36,920 --> 00:23:38,336 - That's all? - [Daniel] Yeah, that's all. 345 00:23:38,360 --> 00:23:40,640 The only reason that Pirate Bay doesn't want to do that 346 00:23:40,720 --> 00:23:43,600 is because they're waging their ideological World War III. 347 00:23:43,680 --> 00:23:48,880 Martin, I can see it clear in front of me. I swear, this is the future. 348 00:23:49,640 --> 00:23:51,320 You've already sold Tradedoubler. 349 00:23:51,400 --> 00:23:54,280 What are you gonna do now? Sit in this apartment 350 00:23:54,360 --> 00:23:57,800 with your millions and figure out how to get the perfect six-pack? 351 00:23:58,400 --> 00:24:01,760 Or are you going to show the world that you're just getting started? 352 00:24:07,920 --> 00:24:08,920 I'm in. 353 00:24:10,240 --> 00:24:12,840 - Step one, I'll call investors. - No. 354 00:24:12,920 --> 00:24:16,360 No offense, but if we call in a bunch of 34-year-old suits, 355 00:24:16,440 --> 00:24:19,520 all we'll hear is that it's not possible. I can already tell. 356 00:24:19,600 --> 00:24:23,400 This has to be something completely new, something created by my generation. 357 00:24:25,800 --> 00:24:27,560 - Oops. - No, you're good. 358 00:24:27,640 --> 00:24:29,640 You know what I mean. Nobody else who's old school. 359 00:24:30,680 --> 00:24:32,720 Another thing we'll borrow from the Pirates, 360 00:24:32,800 --> 00:24:35,080 in our company, the coders are the stars. 361 00:24:35,160 --> 00:24:39,640 We'll build everything around them, and won't stifle them with administrators. 362 00:24:39,720 --> 00:24:43,320 Okay. We need a list of the best. I know a bunch of guys from Tradedoubler... 363 00:24:43,400 --> 00:24:46,200 No, not gonna work. This needs to be a brand new thing. 364 00:24:46,280 --> 00:24:50,920 We need the coders that nobody else wants. We need the guys with the PhDs, the nerds, 365 00:24:51,000 --> 00:24:53,840 who can't stand the business and hate startups. The guys 366 00:24:53,920 --> 00:24:59,160 who are unable to stop talking about using semicolons in JavaScript. 367 00:24:59,240 --> 00:25:01,521 - So you've got a list? - No, but I know someone who does. 368 00:25:02,120 --> 00:25:05,600 Andreas Ehn. Top of his class at the Royal Institute. Wants 369 00:25:05,680 --> 00:25:09,240 everyone to have access to everything. Hates the government. 370 00:25:09,320 --> 00:25:12,016 I met him when I was consulting for an online site for digital dolls. 371 00:25:12,040 --> 00:25:13,520 He's brilliant. 372 00:25:14,040 --> 00:25:17,720 If you get in on this, you have the chance to create something that truly matters. 373 00:25:18,800 --> 00:25:22,520 - Okay, and what is that? - The music site everyone is waiting for. 374 00:25:22,600 --> 00:25:26,600 No downloading, no waiting, no shitty lag. Instant response. 375 00:25:26,680 --> 00:25:30,080 One click and it plays. It'll be free with access for everyone. 376 00:25:31,360 --> 00:25:33,760 That's why we need the very best. 377 00:25:34,360 --> 00:25:35,880 - We need the team. - Definitely. 378 00:25:36,480 --> 00:25:38,440 - How many do I get? - As many as you want. 379 00:25:39,520 --> 00:25:40,760 Who's paying? 380 00:25:41,960 --> 00:25:44,456 - This is going to be expensive uh? - It's going to be worth it. 381 00:25:44,480 --> 00:25:45,960 Trust me, there's no way we can lose. 382 00:25:46,680 --> 00:25:51,200 The pirates think they're the pioneers, but we know they're only halfway there. 383 00:25:51,280 --> 00:25:52,816 You are the bosses. Your ideas are what drives 384 00:25:52,840 --> 00:25:56,160 this forward and we'll never compromise on that. 385 00:25:56,240 --> 00:25:58,520 - What's my role? - You're the chairman of the board. 386 00:25:58,600 --> 00:26:01,240 The guy who's done this before, the the salesman with the contacts 387 00:26:01,320 --> 00:26:03,120 and the majority owner. 388 00:26:03,800 --> 00:26:05,720 I mean, I read that you sort of know the king. 389 00:26:05,800 --> 00:26:06,880 [laughs] 390 00:26:07,920 --> 00:26:08,800 And what's your role? 391 00:26:08,880 --> 00:26:13,320 I am the face of the company. I'll show everyone that we are the future. 392 00:26:14,160 --> 00:26:16,200 Okay. So we'll go with films and music... 393 00:26:16,280 --> 00:26:17,280 Only music. 394 00:26:18,200 --> 00:26:19,080 But why? 395 00:26:19,160 --> 00:26:21,160 Music is personal. 396 00:26:21,240 --> 00:26:25,320 It's an identity. Artists and bands are like the cool kids at school. 397 00:26:25,400 --> 00:26:28,280 - That's what we're gonna be. - The cool guys at school, huh? 398 00:26:29,360 --> 00:26:30,920 Music for all. 399 00:26:31,000 --> 00:26:34,320 Daniel has promised us that all decisions will come from this group. 400 00:26:34,400 --> 00:26:36,920 The only limits are those you set yourself. 401 00:26:37,000 --> 00:26:40,000 - Get ready, we're gonna beat Pirate Bay! - Oh yeah. 402 00:26:41,240 --> 00:26:42,640 - Cheers! - Cheers! 403 00:26:47,040 --> 00:26:49,480 Okay guys. Now, Andreas is in charge! 404 00:26:49,560 --> 00:26:53,200 So we'll make sure his life is a little difficult. 405 00:26:53,720 --> 00:26:56,960 And then we're gonna build the world's greatest music player. 406 00:26:57,040 --> 00:26:58,960 - And it won't fucking buffer! - No! 407 00:26:59,040 --> 00:27:01,016 - Can we start by getting rid of that? - Absolutely. 408 00:27:01,040 --> 00:27:02,600 You guys can hear him, right Andreas? 409 00:27:02,680 --> 00:27:05,840 Yes. Fredrik did some research. 0.2 seconds is the magic number. 410 00:27:05,920 --> 00:27:08,400 It's perceived by the brain as instantaneous. 411 00:27:09,640 --> 00:27:10,640 Let's get started! 412 00:27:12,160 --> 00:27:15,440 - Daniel, get in the front. - No, the coders are the stars here. 413 00:27:16,480 --> 00:27:18,960 No! Come on, just take the picture! 414 00:27:19,040 --> 00:27:20,320 That's great! 415 00:27:32,520 --> 00:27:35,040 Are you sure this is where we get the rights to the music? 416 00:27:35,800 --> 00:27:36,800 Yeah. 417 00:27:41,960 --> 00:27:43,080 [grunts] 418 00:27:45,520 --> 00:27:47,880 Do you think this is what they do with startups? 419 00:27:47,960 --> 00:27:52,200 Lure them into a room and then... kill them like Luca Brasi! 420 00:27:53,000 --> 00:27:54,680 Ayuto! 421 00:28:28,400 --> 00:28:29,640 [woman2] Please, come in. 422 00:28:33,720 --> 00:28:35,400 Thank you. 423 00:28:36,160 --> 00:28:37,920 - Hi. - Good morning. 424 00:28:38,000 --> 00:28:40,080 I'm sorry that you had to wait so long. 425 00:28:40,160 --> 00:28:43,800 - No worries, it's fine. - Sit down. Do you want something to drink? 426 00:28:43,880 --> 00:28:45,160 - Don't worry about that. - Okay. 427 00:28:45,200 --> 00:28:47,040 [woman3] So, guys. What can I help you with? 428 00:28:47,120 --> 00:28:50,240 Well, in fact, my colleague and I started a music company. 429 00:28:50,320 --> 00:28:53,640 And we just need to apply for music rights really. 430 00:28:55,080 --> 00:28:56,920 And that's why I'm here. 431 00:28:57,000 --> 00:28:58,120 Perfect! 432 00:28:58,200 --> 00:29:01,880 So what you'll need to do is fill in these forms. 433 00:29:01,960 --> 00:29:03,360 - Okay. - You can... 434 00:29:04,000 --> 00:29:07,520 look through that and then fill in your estimated revenue for advertising 435 00:29:07,600 --> 00:29:08,960 in your first year. 436 00:29:09,040 --> 00:29:10,040 Okay. 437 00:29:10,080 --> 00:29:12,480 Then all we really need is your radio license. 438 00:29:12,560 --> 00:29:14,040 Mm... I'm sorry, what? 439 00:29:14,120 --> 00:29:15,600 Radio license. 440 00:29:16,320 --> 00:29:21,040 I mean you're applying for a license to make an online radio station, right? 441 00:29:21,680 --> 00:29:24,480 Oh, okay, I get it. Well, no. 442 00:29:24,560 --> 00:29:26,880 I think there's been a misunderstanding. 443 00:29:26,960 --> 00:29:29,560 We actually are a streaming service. 444 00:29:33,640 --> 00:29:37,560 - A streaming service? - Yes. I can see you're a little worried. 445 00:29:37,640 --> 00:29:40,000 You don't have to be. We have a business model that works. 446 00:29:40,080 --> 00:29:41,640 Hold on. This... 447 00:29:41,720 --> 00:29:44,960 This is how it it, we're a rights organization. 448 00:29:45,040 --> 00:29:48,600 We're very committed to our relationship with the music industry. 449 00:29:48,680 --> 00:29:52,720 We exist to protect the music and you want to start up a streaming service? 450 00:29:52,800 --> 00:29:55,680 That's something completely different. You've come to the wrong place. 451 00:29:55,760 --> 00:29:57,640 Maybe I can explain it a bit more. 452 00:29:57,720 --> 00:30:00,560 We are a streaming service, but we have a business model... 453 00:30:00,640 --> 00:30:03,240 Everyone gets paid. There's no ownership, there's no reason... 454 00:30:03,320 --> 00:30:05,600 You have to take that up with the record companies. 455 00:30:05,680 --> 00:30:06,960 What for? 456 00:30:07,040 --> 00:30:10,720 You'll need to convince them to give you their music. 457 00:30:10,800 --> 00:30:13,640 So, take the fight to them, I can't help you. 458 00:30:18,120 --> 00:30:20,720 Damn it, Daniel! She thought we were a radio station! 459 00:30:20,800 --> 00:30:24,880 I looked up how to get the rights. And it should just be buying the license. 460 00:30:24,960 --> 00:30:27,120 - Where did you look it up? - Google. 461 00:30:27,200 --> 00:30:28,600 Goog... 462 00:30:30,320 --> 00:30:31,320 [chuckles] 463 00:30:31,960 --> 00:30:33,120 Yeah, come on... 464 00:30:34,280 --> 00:30:35,920 [laughs] 465 00:30:38,680 --> 00:30:39,840 Yeah okay. 466 00:30:44,160 --> 00:30:45,640 [laughs] 467 00:31:03,480 --> 00:31:05,640 Okay, that. That was funny to you? 468 00:31:05,720 --> 00:31:06,760 Yes. 469 00:31:06,840 --> 00:31:13,080 You've made me back you in the music industry with ten million kronor 470 00:31:13,160 --> 00:31:18,600 without you having any idea how to get music rights? 471 00:31:25,400 --> 00:31:27,640 [sighs] Okay. 472 00:31:27,720 --> 00:31:30,160 We have to get back to the office and tell the others. 473 00:31:30,240 --> 00:31:33,920 No, what for? We don't need to stress them out right now. 474 00:31:34,000 --> 00:31:38,200 - They need to know what is going on. - No, what for? We're gonna get the rights. 475 00:31:38,280 --> 00:31:42,280 How? The record companies have fucking taken Pirate Bay to court! 476 00:31:42,360 --> 00:31:45,400 - Why would they wanna work with us? - We're not Pirate Bay! 477 00:31:45,480 --> 00:31:48,320 - No, but we need to step up our game now. - I know. 478 00:31:48,960 --> 00:31:50,800 We are so much better than this. 479 00:31:52,400 --> 00:31:54,200 We go directly to the labels. 480 00:31:54,280 --> 00:31:59,360 We just need to find one person who gets it. And I will find that person. 481 00:32:02,640 --> 00:32:07,000 Exciting! Where will you find this person though? Google? 482 00:32:07,080 --> 00:32:08,320 Fuck off! 483 00:32:10,440 --> 00:32:11,920 [upbeat music] 484 00:32:13,720 --> 00:32:19,080 Spotify will lead and not follow. And it will start right away. 485 00:32:20,000 --> 00:32:22,160 - I'm Daniel, nice to meet you. - Hello! Hi. 486 00:32:22,240 --> 00:32:23,640 - Thank you. - Hi, nice to meet you. 487 00:32:23,720 --> 00:32:25,600 [Daniel] And it really is a streaming service. 488 00:32:25,680 --> 00:32:27,760 A free, legal streaming service on demand. 489 00:32:59,600 --> 00:33:02,000 Where are we at? 490 00:33:02,680 --> 00:33:05,160 - I'm working on the interface. - Okay. 491 00:33:05,240 --> 00:33:08,680 Daniel, I'm curious. Have you been in contact with the record companies? 492 00:33:08,760 --> 00:33:10,720 I mean, are you sure we'll get the rights? 493 00:33:10,800 --> 00:33:13,480 - Oh, yeah. Don't worry about that. - You sure? 494 00:33:13,560 --> 00:33:16,400 Record companies are losing five million in a week to Pirate Bay. 495 00:33:16,480 --> 00:33:18,880 They all want a website that will bring them revenue. 496 00:33:18,960 --> 00:33:20,200 Yes, but... 497 00:33:20,280 --> 00:33:21,960 The real challenge is the technical 498 00:33:22,040 --> 00:33:24,360 part. If that works, everything else will fall into place. 499 00:33:26,400 --> 00:33:28,200 [laughs] 500 00:33:38,920 --> 00:33:40,880 You can also put them in a playlist. 501 00:33:50,560 --> 00:33:51,560 Alright! 502 00:33:56,960 --> 00:33:58,320 [whirling wind] 503 00:34:20,600 --> 00:34:21,880 Working hard, I see. 504 00:34:21,960 --> 00:34:26,000 Maestro, good to see you. How did it go? 505 00:34:26,600 --> 00:34:27,600 It went fine. 506 00:34:32,120 --> 00:34:33,440 - Daniel? - Hey, what's up? 507 00:34:33,520 --> 00:34:36,679 Welcome back. Check out the new interface! 508 00:34:36,760 --> 00:34:37,800 Mm. 509 00:34:41,520 --> 00:34:43,120 [soft music] 510 00:34:44,400 --> 00:34:46,040 Yeah, but it's still buffering. 511 00:34:46,120 --> 00:34:49,840 But we're getting close. The magic number is 0.2 and now it's 0.4. 512 00:34:49,920 --> 00:34:51,000 Okay, 0.4? 513 00:34:51,080 --> 00:34:54,840 Mhm. On average it's 0.39778. 514 00:34:54,920 --> 00:34:57,360 We didn't say 0.4, we said 0.2? 515 00:34:58,440 --> 00:35:02,280 We said direct, seamless streaming. I don't want any fucking lag. 516 00:35:02,360 --> 00:35:04,280 - That's two hundredths of a second. - But... 517 00:35:05,200 --> 00:35:06,600 Just show it to me when it's done. 518 00:35:15,040 --> 00:35:17,160 - What's going on? - You know the situation. 519 00:35:17,240 --> 00:35:22,200 You've been to the meetings. 12 meetings, four countries. The result? 520 00:35:22,880 --> 00:35:24,360 - Nothing. - Absolutely nothing. 521 00:35:24,440 --> 00:35:26,040 Yeah, we're starting to run out of cash. 522 00:35:26,560 --> 00:35:27,800 Yeah, I know. 523 00:35:28,840 --> 00:35:32,160 I'm such a fucking idiot. At first I thought they didn't get it. 524 00:35:32,240 --> 00:35:33,520 But now, I know they get it. 525 00:35:33,600 --> 00:35:36,240 They just don't want to change. They don't care. 526 00:35:36,320 --> 00:35:39,520 It's a Titanic, they'll keep going till the boat hits the bottom. 527 00:35:39,600 --> 00:35:41,960 Okay. Listen I know you can fix this. 528 00:35:42,040 --> 00:35:46,080 You sold it to me, said it was gonna be bigger than Silicon Valley. 529 00:35:48,400 --> 00:35:52,560 I can put in another 10 million, but then we really have to fucking deliver, Daniel! 530 00:35:56,760 --> 00:35:59,480 Look! You've got your team. 531 00:35:59,560 --> 00:36:02,200 They're building a prototype unlike anything else. 532 00:36:02,280 --> 00:36:04,720 We're so close, solve it! 533 00:36:06,840 --> 00:36:09,560 But first, you need a fresh beer. 534 00:36:10,200 --> 00:36:11,520 [laughs] 535 00:36:17,240 --> 00:36:21,320 [interviewer] Right here with the CIO for Sony Sweden. 536 00:36:21,400 --> 00:36:25,840 Mr Sundin, what is your opinion about Pirate Bay's activities in this case? 537 00:36:25,920 --> 00:36:29,160 What Pirate Bay is doing is illegal, no question about it. 538 00:36:29,240 --> 00:36:32,320 But there are other things we need to understand. 539 00:36:32,400 --> 00:36:36,400 Even if no one else in the music industry wants to admit it, 540 00:36:36,480 --> 00:36:39,320 we have to face the fact that things are changing. 541 00:36:39,400 --> 00:36:41,120 And so, we have to find a new way forward. 542 00:36:48,560 --> 00:36:51,920 [woman4] No, I was actually going to call you. Is it fixed? 543 00:36:52,000 --> 00:36:57,360 Please, just fix it! Internet has been down for two hours. Thanks. 544 00:36:59,280 --> 00:37:02,400 - Daniel Ek? - Yes. Hi. 545 00:37:02,480 --> 00:37:04,216 Hey. I got a call from the receptionist. What's up? 546 00:37:04,240 --> 00:37:08,400 Well, here's the thing, I've been waiting in this lobby for three days. 547 00:37:08,480 --> 00:37:11,360 I have something I want to show to Per Sundin. I know he'll like it. 548 00:37:11,440 --> 00:37:13,520 - I'm really sorry, but... - I just need one meeting. 549 00:37:13,600 --> 00:37:16,880 - I promise, he'll love it. - His schedule is... Sorry. 550 00:37:16,960 --> 00:37:20,560 Hello. Can someone please get a hold of the IT guys? 551 00:37:20,640 --> 00:37:25,360 It's the same problem again. Everyone's emails are just bouncing. Thanks. 552 00:37:26,080 --> 00:37:28,456 - Sorry, I really have to... - You know, it's probably the firewall. 553 00:37:28,480 --> 00:37:29,480 What? 554 00:37:29,520 --> 00:37:31,560 In most cases, it's the firewall. 555 00:37:31,640 --> 00:37:34,840 I could fix it in two minutes, if you want. 556 00:37:37,680 --> 00:37:39,560 - Thank you. That was impressive. - Sure. 557 00:37:39,640 --> 00:37:41,400 It's nothing. 558 00:37:41,480 --> 00:37:44,000 Hey, here's the deal. Per is actually busy right now, 559 00:37:44,080 --> 00:37:47,000 but Johnny from Digital is here and he would love to meet you. 560 00:37:47,080 --> 00:37:48,240 Shit. 561 00:37:51,880 --> 00:37:52,880 Wow. 562 00:37:52,920 --> 00:37:54,000 Yeah. 563 00:37:59,520 --> 00:38:03,080 Even David Bowie said that one day the music will flow... 564 00:38:06,080 --> 00:38:07,240 Do you need a break? 565 00:38:07,320 --> 00:38:10,520 No, sorry. It's just that, quite frankly, 566 00:38:10,600 --> 00:38:13,880 this is the fourth meeting I've had with guys like you just this week. 567 00:38:14,480 --> 00:38:15,720 Guys like me? 568 00:38:16,360 --> 00:38:19,440 Yeah. Tech guys who want to turn the whole industry upside down. 569 00:38:19,960 --> 00:38:25,080 You think you can replace us actual people with some algorithm, right? 570 00:38:25,800 --> 00:38:29,720 No. But something's gonna have to change, right? Your boss seems to realize that. 571 00:38:30,480 --> 00:38:33,320 Yeah, thanks a lot. I know Sundin thinks the industry has to change, 572 00:38:33,960 --> 00:38:36,360 That's also why you, 573 00:38:37,280 --> 00:38:40,280 or people like you, will never get anywhere near him. 574 00:38:45,200 --> 00:38:46,560 I'm going to lunch. 575 00:38:55,720 --> 00:38:56,840 I'm really sorry about this. 576 00:38:56,880 --> 00:38:58,040 Hey, don't worry about it. 577 00:38:58,120 --> 00:39:02,480 He's had a pretty rough week. His closest colleague just got fired. 578 00:39:02,560 --> 00:39:06,960 No really, it's okay. I'm used to it. How many got fired? 579 00:39:08,560 --> 00:39:12,400 15, still counting. This month. 580 00:39:13,000 --> 00:39:14,400 Hey, she's fantastic. 581 00:39:14,480 --> 00:39:16,600 - She is, for sure. - Yeah. 582 00:39:16,680 --> 00:39:17,840 [Daniel] You guys signed her? 583 00:39:17,920 --> 00:39:19,320 - No, not yet. - For real? 584 00:39:19,400 --> 00:39:21,840 - But if it were up to me, we'd do it now. - Hmm. 585 00:39:21,920 --> 00:39:25,480 - I'm surprised you know about her. - Well, we went to high school together. 586 00:39:25,560 --> 00:39:28,680 - I just saw her play, she's fucking great. - Oh, cool. I was there. 587 00:39:28,760 --> 00:39:29,640 - Really? - Mhm. 588 00:39:29,720 --> 00:39:31,200 Are you gonna be there tonight? 589 00:39:31,280 --> 00:39:32,520 - She's playing? - Yep. 590 00:39:32,600 --> 00:39:34,080 - Is that right? - Same place. 591 00:39:34,160 --> 00:39:36,560 Okay. I didn't know, maybe I'll go. 592 00:39:37,920 --> 00:39:40,360 It's quite possible that Per will be there too. 593 00:39:41,800 --> 00:39:43,600 Oh... Okay. 594 00:39:46,080 --> 00:39:47,400 - Thanks. - See you. 595 00:39:48,240 --> 00:39:50,320 [upbeat music] 596 00:39:58,920 --> 00:40:02,360 Andreas, we're going to a concert. Bring your laptop. 597 00:40:05,160 --> 00:40:06,320 [Andreas] You sure he's here? 598 00:40:06,840 --> 00:40:08,800 Yeah, his assistant said he'd be here. 599 00:40:08,880 --> 00:40:09,720 Okay. 600 00:40:09,800 --> 00:40:11,480 [mid-tempo music] 601 00:40:14,280 --> 00:40:16,280 Hey, by the way, I wanted to tell you... 602 00:40:16,960 --> 00:40:18,720 I'm sorry I've been so fucking rude. 603 00:40:20,160 --> 00:40:21,160 It's fine. 604 00:40:23,520 --> 00:40:26,880 I'm sorry I underestimated how hard it would be to get the music rights. 605 00:40:28,440 --> 00:40:33,760 I mean, without them, it doesn't matter if we're down to 0.4 or 0.2... 606 00:40:35,520 --> 00:40:37,640 [Daniel] Sorry, excuse me. I'll be right back. 607 00:40:37,720 --> 00:40:39,000 Okay. 608 00:40:42,280 --> 00:40:43,680 - Bobbi? - Four minutes. 609 00:40:43,760 --> 00:40:44,936 - Am I interrupting? - Not at all. 610 00:40:44,960 --> 00:40:47,120 - Are you sure? - Come in! Good to see you. 611 00:40:47,200 --> 00:40:48,680 Same. Hi. 612 00:40:48,760 --> 00:40:51,400 But you should have called, I would have put you on the guest list. 613 00:40:51,480 --> 00:40:54,560 Oh, yeah. Sorry. It's been kind of crazy lately. 614 00:40:54,640 --> 00:40:57,400 - Is everything okay? - Oh yeah, fine. 615 00:40:57,480 --> 00:40:59,720 I'm working on something new. It's a site for free music. 616 00:41:00,760 --> 00:41:01,760 Okay... 617 00:41:02,640 --> 00:41:04,120 You look skeptical. 618 00:41:04,840 --> 00:41:06,480 - Yeah... - Not a fan of free music? 619 00:41:06,560 --> 00:41:08,040 [laughs] Something like that. Yeah. 620 00:41:08,120 --> 00:41:09,720 This is something new. 621 00:41:09,800 --> 00:41:12,320 The artist gets paid, everyone wins. Take a look. 622 00:41:15,160 --> 00:41:16,160 Spotify? 623 00:41:16,200 --> 00:41:19,440 Honestly, if you ask me, it's not the people downloading that's the problem, 624 00:41:19,520 --> 00:41:21,760 record labels are the real problem. 625 00:41:21,840 --> 00:41:24,320 - They're living in utter denial. - Yeah, but... 626 00:41:24,400 --> 00:41:27,600 You've never downloaded anything because you didn't want to pay for it? 627 00:41:28,240 --> 00:41:33,600 Of course I have, but now it's completely different. I'm trying to fulfil my dreams 628 00:41:33,680 --> 00:41:37,080 and prove to my mom that I'm not completely crazy for doing it. 629 00:41:38,160 --> 00:41:39,160 Same with me. 630 00:41:41,040 --> 00:41:43,040 You did this in high school too. 631 00:41:43,120 --> 00:41:47,280 Yeah, you always managed to get people to see things from your perspective. 632 00:41:49,360 --> 00:41:50,920 And you always had the best laugh. 633 00:41:51,000 --> 00:41:52,400 [laughs] 634 00:41:55,920 --> 00:41:57,480 - [man5] We're on in five. - Coming! 635 00:41:58,560 --> 00:41:59,440 Okay, so... 636 00:41:59,520 --> 00:42:02,400 Oh, by the way, I heard the top Sony executive is here. 637 00:42:03,240 --> 00:42:04,240 - What? - Mmm-hmm. 638 00:42:06,040 --> 00:42:07,560 - Are you sure? - Yup. 639 00:42:09,360 --> 00:42:12,200 Okay, a kick for luck. A kick for luck! 640 00:42:12,280 --> 00:42:13,560 Okay. Like that? 641 00:42:13,640 --> 00:42:16,040 - Yeah! See you. - Good luck. 642 00:42:20,160 --> 00:42:26,640 ♪ Do it right do it like she ain't Been working day and night ♪ 643 00:42:27,520 --> 00:42:30,840 ♪ Shake it like there ain't Nobody watching right ♪ 644 00:42:30,920 --> 00:42:36,400 ♪ Cos we're only human right She know what she's doing ♪ 645 00:42:36,480 --> 00:42:39,440 ♪ Doing, come on get the woman ♪ 646 00:42:40,760 --> 00:42:44,280 ♪ Got the woman ♪ 647 00:42:46,760 --> 00:42:47,840 Daniel. 648 00:42:47,920 --> 00:42:48,960 There! There he is! 649 00:42:50,000 --> 00:42:51,000 That's him. 650 00:42:51,080 --> 00:42:52,216 [Daniel] Hand me your laptop. 651 00:42:52,240 --> 00:42:53,800 ♪ You're my kind of woman ♪ 652 00:42:55,280 --> 00:42:58,720 ♪ Calling, calling, calling, you are ♪ 653 00:42:59,280 --> 00:43:00,760 ♪ You are ♪ 654 00:43:01,720 --> 00:43:03,400 ♪ You are ♪ 655 00:43:04,440 --> 00:43:07,800 ♪ Calling, calling, calling, you are ♪ 656 00:43:10,600 --> 00:43:12,280 [Daniel] Per Sundin! 657 00:43:12,360 --> 00:43:15,080 - Hey. Hi. - Hi. 658 00:43:15,160 --> 00:43:18,600 - If you're looking to get a record deal... - No, this is Daniel Ek. 659 00:43:18,680 --> 00:43:22,000 - He's the guy who came by the other day... - I know how to save the music industry. 660 00:43:22,560 --> 00:43:27,400 Okay. Alright... Good. Okay, good luck with that. 661 00:43:27,480 --> 00:43:32,160 You said something needs to change, right? We have something. It's a music player. 662 00:43:32,720 --> 00:43:35,120 You're planning on running a demo here on the street? 663 00:43:35,200 --> 00:43:38,280 You haven't seen this kind of thing before. I promise. 664 00:43:38,360 --> 00:43:41,480 It's free music on a whole new level. Quality, design, intelligence... 665 00:43:41,560 --> 00:43:43,480 Wait, what did you just say? 666 00:43:44,960 --> 00:43:46,000 Intelligence. 667 00:43:46,080 --> 00:43:49,400 - No, you said "free music". - Yeah, but we have a business model... 668 00:43:49,480 --> 00:43:53,360 What the hell makes you think that I would be interested in free music? 669 00:43:53,440 --> 00:43:56,880 - I wanted to talk to you because we know... - No! Music can't be free. 670 00:43:56,960 --> 00:43:59,360 - Alright, but listen... If you just... - It can't. No! 671 00:44:00,120 --> 00:44:05,360 If I hear one more goddamn pitch based on free music, 672 00:44:05,440 --> 00:44:09,720 I'll make it my personal mission to crush your goddamn shitty companies. 673 00:44:09,800 --> 00:44:13,040 You get it? Get a real goddamn fucking job. 674 00:44:17,920 --> 00:44:18,920 Bad timing. 675 00:44:31,880 --> 00:44:33,080 Fuck! 676 00:44:36,960 --> 00:44:37,960 [Andreas] Daniel... 677 00:44:50,160 --> 00:44:51,840 Let's get back to work. 678 00:44:54,040 --> 00:44:55,960 ♪ You're my kind of woman ♪ 679 00:44:56,960 --> 00:45:00,520 ♪ Kind of woman. You're my kind of woman ♪ 680 00:45:00,600 --> 00:45:02,400 ♪ Yes you are, yeah ♪ 681 00:45:08,760 --> 00:45:11,720 I can't lose, told you. Next time. 682 00:45:12,520 --> 00:45:15,040 - Okay. - And... go! 683 00:45:15,880 --> 00:45:17,960 Oh, fuck sake! 684 00:45:20,080 --> 00:45:22,440 - Bad day Daniel? - You're having a good day as usual. 685 00:45:23,080 --> 00:45:27,240 Absolutely. You have to see the possibilities, you know. 686 00:45:27,320 --> 00:45:28,600 I see. 687 00:45:30,920 --> 00:45:33,520 Have you seen the new statistics on youth consumer behavior? 688 00:45:34,120 --> 00:45:34,960 No. 689 00:45:35,040 --> 00:45:37,600 They get 90% of their information from the internet 690 00:45:37,680 --> 00:45:42,600 and spend an average of two hours a day on it. And 40% over four hours. 691 00:45:43,280 --> 00:45:44,960 Do you actually realize how much that is? 692 00:45:46,560 --> 00:45:48,976 It won't be the old guys at the record companies that decide whether 693 00:45:49,000 --> 00:45:50,720 Spotify gets to be something or not. 694 00:45:51,800 --> 00:45:54,800 - No? - It will be their kids. 695 00:46:04,600 --> 00:46:06,960 [suspense music] 696 00:46:07,760 --> 00:46:09,360 That's a good idea. Yeah, I'm impressed. 697 00:46:13,000 --> 00:46:15,480 I'd love to show you something you might be very interested in. 698 00:46:17,240 --> 00:46:18,600 Those kids are gonna be impressed. 699 00:46:22,840 --> 00:46:24,160 [phone rings] 700 00:46:29,800 --> 00:46:32,560 Hello. 701 00:46:32,640 --> 00:46:35,240 Take a look at this. Here's something called Spotify. 702 00:46:35,960 --> 00:46:37,560 What do you think about free music? 703 00:46:37,640 --> 00:46:39,176 - It's great, right? - It's really great! 704 00:46:39,200 --> 00:46:41,360 - Wow! - Follow the instructions on the card. 705 00:46:41,440 --> 00:46:45,560 It's really simple to use. Go on and test it out and you can show it to your family... 706 00:46:45,640 --> 00:46:47,976 - Michael Jackson, The Supremes, Prince... - You can listen to 707 00:46:48,000 --> 00:46:49,720 any music you want, anywhere 708 00:46:49,800 --> 00:46:51,120 in the world. 709 00:46:51,200 --> 00:46:55,360 Spotify, it's a new music site with all of the world's music for free. 710 00:46:55,440 --> 00:46:56,560 Sounds good, right? 711 00:46:56,640 --> 00:46:59,640 - Yeah. - Take some cards for family and friends. 712 00:46:59,720 --> 00:47:01,800 Oh and make sure to tell your friends about it. 713 00:47:07,440 --> 00:47:08,440 Hey, son. 714 00:47:15,080 --> 00:47:17,240 That's not how it happened. 715 00:49:06,120 --> 00:49:08,120 Subtitle translation by: Adefoluke Adebayo 58490

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