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Hi there and welcome to this lecture.
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As I told you before drop shipping is the art of putting the right product in front of the right person.
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And this rule does not only apply to drug shipping but to any e-commerce business.
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Let's say for example you want to sell the stock Gardner.
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This color is meant to increase the safety of dogs because it lights at night and it helps vehicles
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spot your dog and avoid it.
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So huge potential customers or in simpler words that people who might be actually interested on your
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product are the dog owners.
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If I don't have a dog you the product will mean nothing to me.
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So in order to make sales you should be able to put your product in front of people who might actually
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buy it.
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And in our case that dog owners.
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So how are you going to do that if your store was not an e-commerce store.
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The solution would be easier.
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You would rent a store in a crowded area where you know people who own dogs cross my daily and you will
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wait for them to spot your store and start buying.
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However things are not that easy when it comes to selling online.
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Some people try to rely on organic visits to their store maybe by putting some videos on youtube maybe
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by adding some articles on several blogs.
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If you go with this method this means that you have to sit there waiting until someone goes to search
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engine searched for the product finds your store then hits the buy button.
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Well yeah this might work but this method is super slow and you might need to wait for a long time before
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making any sale.
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And there is a great probability that you are going to give up before making any sale.
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So how are you going to fix this and what's the best way to drive traffic to the store and not any traffic
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but a well targeted traffic that's really interested in your products.
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The answer is here in this master class the best method to sell your product is to use Facebook ads
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Facebook ads allows you to put your product in front of potential customers.
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And in this case in front of dog owners Facebook ads allows you to target exactly the right people.
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Many people say that Facebook ads are complicated and it's hard to deal with them.
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Well this happens to people who didn't put any effort on learning and trying and testing when you finish
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this course.
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And after watching all the lectures you will master how to use Facebook ads to enhance your business.
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I will not go into details now because later on and through this master class we are going to tackle
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targeting in details.
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But for now I will show you a small example on how to target your potential customers.
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And in our case now that dog owners.
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So we want to sell this product for dog owners and we want to target them.
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What most people will do is they go to Facebook and they target people who has an interest in dogs.
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Well yeah obviously you have thought about doing the same.
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But sadly this is not a good targeting because there are a lot of people who like dogs stages on Facebook
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but do not own dogs and it's a complete waste of money to target people who just love dogs because they
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are not going to buy your product.
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They don't have dogs.
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What you should be doing is to exactly target people who own dogs how to do that well instead of targeting
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people who love dogs you target people who are interested in dog food and the dog training at the same
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time.
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So let's go to Google and type dog food.
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Let's see here we have for example this spread.
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We go to Facebook and we tell Facebook to target people who are interested in this food bread and dog
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training at the same time.
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So if someone like this food Brad Page on Facebook and if he's interested in dog training he's most
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likely a dog owner.
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The probability of having someone interested in dog food and dog training without owning a dog is very
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small.
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Now let's say for example that you want to sell iPhone covers you can market to a product using Facebook
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ads to iPhone owners.
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All you have to do is to write iPhone owners and you target them using Facebook ads you can target people
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based on their sex their age their job the revenue the fund they use their country they live in the
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language they speak whether they are married or single whether they use Wi-Fi or not and many many other
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options that we are going to discuss through this method of class.
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And not only that Facebook allows you to target people based on how they interacted on your Web site.
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You can target people who both from you to market to them a new product or you can target people who
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edit your products to their card and then buy and you can offer them a discount to buy your products.
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You can also target people who just visit the juice store or people who watch it more than 30 seconds
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of fuel video and many many other options.
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Facebook algorithm is very powerful.
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You can't even use it to target people who are similar to people who both from you.
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The algorithm will analyze your buyers and seek common characteristics they have and then search for
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people that they have the same characteristics and target them.
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This will most likely increase your sales and decrease the ad's cost.
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This kind of audience is called The Lookalike audience and also in the coming lectures you will discover
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how to work with it.
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So let's say some heat for example has both food product.
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When you ask Facebook to target people who look like them Facebook will analyze stamps characteristics
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his age his sex the pages he likes the posts he shares the ads usually clicks on and then Facebook will
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search for people who has the most common things with Sam.
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And Facebook will show you the ad in front of them.
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So if Sam both from you people who have so much in common with him are the more likely to buy from you.
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Facebook ads is one of the most powerful tools you can use to scale your business and take it to the
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next level.
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If you must have Facebook ads you will definitely be able to boost your sales.
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Whether you are a complete beginner or an expert this master class will teach you all powerful strategies.
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You need to know to master the Facebook ads for e-commerce.
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In this course you will learn how Facebook ads works.
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What's Facebook pixel.
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And how to add it to store.
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How to create highly converting Facebook ads.
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How to create good ads photos and videos and how to write you'd add text to make it attractive.
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How to start your Facebook ad campaign.
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How to pick your objective your daily budget.
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How to find your target audience and many other details how to analyze your Facebook results and how
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to know if your product is a winner a product.
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So you can figure out whether to scale it ads or you kill them.
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How to minimize your budget by mastering how to do efficient retargeting campaigns and how to create
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Look I like audience the exact marketing strategy we use to make our ads convert and increase our profit.
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So why am I telling you all these advanced stuffs.
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At the beginning of this course and why I'm not starting with the basics.
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Well because I want you to be aware of the great and valuable information you are going to acquired
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through this course.
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This is not a basic Facebook.
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Course.
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This is a master class that will teach you everything you need to know in order to run successful Facebook
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ad campaigns.
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So I really recommend you to watch this quote from the beginning till the end because we are going to
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teach you everything from the basics to the most advanced Facebook ads techniques.
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So stay tuned and not miss any lectures.
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