All language subtitles for 4 - MINDSET

Before going further into this course
and starting building

your empire,
you need to have the right mindset.

That action plan is built around four key
pillars creating

value, delivering value, capturing
value, and evolving.

Well, let's start with the beginning.
Creating value.

First, ask yourself what is that sets
you apart from your competitors?

What is the unique value
it brings to the market?

Try to summarize this in a field
brief synthesis so that it is

clear and easy to market
to your potential client.

Don't panic.

You don't have to bring something
completely new on the market.

You can find tons of inspirations,
an idea on the internet, and also

you have to focus and take advantage
of Tiktok's, Instagram, whatever trends.

You can

also think about the kind of problems
you are trying to solve as well as who

you are targeting specifically
and who else is doing something similar.

Once you have identified your competitors,
you should also think about

how you can differentiate

differentiate.

This is a hard word yourself from them.

This will answer your client's question,
and the question is what unique value

will you bring me
if I choose you over your competitors?

To be honest with you,

the difference between me and other
filmmakers was the price I always tried

to deliver value and over deliver content
at the lowest price I can go.

With this being said,
we can talk about delivering value.

You can have the best idea in the world,

but it will not be successful
if you don't know how to deliver it.

It is important to take
a holistic approach by focusing on the pre

during and post stages
of delivering your product

to create the best possible experience
at every point.

In the past I was losing my mode
while editing projects and I knew

I had some small adjustment
to make a video even better and

I just pressed send and forgot about it
because I was being too lazy.

This is the main mistake
I wouldn't do again.

Also,
you have to deliver as fast as possible

and also you have to overdeliver
in order to remain in clients

mind so he can say, Oh, I killed the guy
that gave me more than I paid for.

This leads us in the next chapter,
and that is called Capturing

value, Creating and delivering
value are obviously important,

but they mean nothing
if you are not making a profit.

It depends on which area
you are working on.

It can be easier or more difficult
to decide on the price

to set for your service.

For example,
you charge €1,000 for a music video,

but you also hired two dancers
that each cost $500.

So that's one case in total can be
that expensive, but it's an example.

You get no money from that shooting,
so it's not worth it, right?

Of course, you get the experience.

But this is this is an obvious example.

The most obvious way to do
so is through the market research

and comparing your prices
to your competitors.

But there is another way.

As I said, I would try to do something
that looks expensive but costs less.

The final pillar
is to evolve your business.

After all, change
is the only consistency in life evolving,

maybe adapting your business,
changing it completely, or innovating it.

If you choose to evolve your business
first,

look at what it is exactly
that you would like to focus on.

Is it evolving your current offering
or is it explaining your target audience?

Once you decided you need to research
current activity in the area

and look for inspiration?

This will help you generate ideas
and pick the domain of activity like

like weddings, commercials, ads and so on.

Depends on what you like.

It can also happen to have an opportunity

to shoot the wedding of a friend of yours.
Do it for free.

Talk to them.

To get brand awareness,
you have to work for free a lot.

This is something that I did in the past
and I am still doing it.

If I feel I can win something in exchange
for the example, I have some influencers

and I help them for free because I know
they can take me in the stories

and appear in their vlogs
or photos or whatever.

You don't even imagine how much
it helped me to work with influencers

or go film big festivals for free
and post some pictures on days ago.

I'm from there.

I would call this networking, if you will.

So using this four pillars
as a reference is a good way to begin

thinking and making decisions
in more business oriented way.

But you should be prepared
to follow through with your action plan.

Once you have designed it.

Never forget that it's very important
to choose who you are

friends with picking the right people
to learn from.

Have a group of friends smarter than you.

If they don't help it grow and they are
doing lazy shit all day, forget about it.

You don't need them around you.

You need fighters and people
who did something with their lives.

Lazy shit will always stay broke.

You don't need World War Z.

Imagine
you want to go in a vacation in Bali

after a long session of films, film,
shootings, weddings and stuff like that.

And your friends don't have money to buy

the plane ticket
or they have a boss that tells them,

I know you have to stay here and work
for the company company

instead of going in Bali
where the boss actually is.

I would be mad.