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I looked at all the other clips and this was the best one.
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Here's a preview so you can see what's going on.
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Basically,
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it's just a shoe right here.
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We're gonna have some text on this.
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We're gonna have some text on the left side popping up just saying different things that
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represent the brand.
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And finally,
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we're gonna have a brand low at the end.
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So first of all,
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what I noticed here is that it's a bit too dark,
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so let's brighten it up,
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all right,
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Shadows a little bit.
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There's a bit of blown out highlights right here.
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So I'm gonna make the highlights our little Okay,
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Cool.
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So now we have this,
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and this ad is around one minute.
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So far,
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so good.
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We have plenty of material to work with.
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And what I mentioned earlier was we should be working with 15 to 30 seconds of video.
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So basically,
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let's just cut it down to 15 or 30 seconds.
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So usually the beginning has a bit of jitter or something.
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So I just cut that out just to be safe.
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And now this is play it from here.
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Okay,
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so it seems pretty stable It's on a tripod.
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Nothing's moving around.
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Too weird.
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We're gonna aim for 15 seconds.
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And once we get to 15 seconds,
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which is right around me here,
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we just cut it.
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Okay,
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great.
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So I also made this list of things that are sayings for the brand,
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which is a spirit to So what the lines are going to be is conscious of the people in
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disadvantage.
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Espiritu works with skilled artisans to create amazing products and a better quality of
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life.
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Now,
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let's insert this into our video.
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Usually I like to place the words somewhere on the 2/3 of where the other side is.
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So,
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for example,
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it's 1/3 of thief frame with a shoe.
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Right now,
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what we're gonna have is 2/3 the other 2/3 be the fought and text and words so conscious of
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the people in this advantage.
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Now,
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I like it to be all in one line,
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because that just makes it look a lot more uniform.
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So I'm gonna drag this out and put it around here,
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okay?
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And now you noticed that the white in the white on the tree is kind of It doesn't stand out
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the white is hard to notice.
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A good way to combat that is actually to make a dark layer and have it be underneath of
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text.
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So what I'm gonna do here is go down to color,
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Matt,
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and I'm gonna create a layer of black.
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Okay,
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Someone named this black and then our dragon underneath,
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and then I see it's completely black,
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right?
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So we got to do is go onto that black one and two of pacenti make it lower,
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like maybe 20%.
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20% too low,
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A 40%.
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And sometimes black might be too overpowering,
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so we could make another color,
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such as a gray or something.
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Dark gray also works very well.
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So now let's delete this black and put it in grey.
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Great.
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So great.
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Looks for your right.
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All right,
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so now we go back to but pay city.
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Make this four year so again.
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Okay.
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There.
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Conscious of the people in this advantage?
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Usually it's good to have your texts.
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Last run.
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Four seconds right here is going for five.
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I have heard people in the industry mentioned four seconds is a good time here to have your
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words run.
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So we'll leave it at four seconds.
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Okay,
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Cool.
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Great.
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So now we got the first part in Let's go on the next part in a good way to keep the text in
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line with the same position throughout the whole video is actually to copy this first text
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layer,
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actually,
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even easier.
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You'd copy that,
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drag it over and just replace it.
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Another thing you could do to is just drag is dragged us over and cut it.
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This example,
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though I want to go with having these two that we dragged over from earlier.
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So cautious of the people and disadvantage spree to works with skilled artisans.
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Okay,
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So cautious of the people in disadvantage.
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Reach you where it was.
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Where is what?
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Skilled artisans.
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Okay,
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great.
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I see.
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Okay.
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And finally,
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the last one is to create amazing products in a better quality of life.
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The instance We're ending it.
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I think it's our right to have the period be over here.
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Great.
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So now you notice that the texts actually transitions very abruptly.
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So good thing to do is spread it out just a little bit and we go to effects and then faded
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in.
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So I already have crossed his off typed in.
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But let's type it in to get crosses off.
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And what you're looking for is this effect.
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Basically,
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what that does is it dissolves and makes it look like a good transition.
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Now,
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at the end here you drop in and his spirit to Logothetis because,
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as in a Viet,
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so I found logo and I dragged it in here.
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So here's a preview with local looks like it's just all black.
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So a good way to work with an all black logo is actually to have it fade into white.
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Perhaps.
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So let's make it fade into white again.
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We need to go over here and then make a white screen.
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Since we're still only aiming for 15 2nd and will make the whites were going a little bit
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more.
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Let's try it like this seems kind of abrupt.
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That's not too bad.
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Okay,
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great.
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So this is how our ads gonna run conscious of the people in disadvantage,
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the spirit to works with skilled artisans to create amazing products and a better quality
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of life.
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And that's it.
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Now we have the ad.
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Let's add the other elements to make this a bit more powerful.
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All right,
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so I found this bird Scharping sound effect on my computer so I would drag it on.
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And since I mentioned earlier,
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you have to notice what's going on with sounds you're hearing while you're there.
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It's important because now you implement those sounds into the video.
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So I heard birds chirping sounds.
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So now I put in some bird chirping sounds,
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and that's gonna add so much more depth through video,
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and that's how you really need.
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