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Music is always
on the cutting edge

of new things
that happen.

Musicians are able
to reach across ethnic
and cultural lines.

It transcends performance
and becomes something
bigger than that.

Marc Anthony:
We live the people.

We are the people.

And it's a sense of pride.

George Lopez:
The Latin explosion
is not just the music.

It goes off in a thousand
different directions.

Sofía Vergara:
We are everywhere.

So no matter what,
they have to get used
to us now.

We put so much passion
into everything we do.

All of us are looking
for a place under the sun.

Pitbull:
We're a very
powerful culture.

We're a very loyal culture.

Eva Longoria:
Our grandchildren
are going to be asking

what was it like
to be a minority

because we're not gonna
be that very soon.

- It's our time.
- We belong.

We're here
and we're doing it
through music.

John Leguizamo:
On a hot July night,

50,000 adoring fans
await the entrance

of singer-songwriter
Romeo Santos.

Santos, who came
from humble beginnings

living in the shadow
of Yankee Stadium,

has sold out the huge venue
for two nights in a row.

He's an American superstar
singing in Spanish

and his success points
to the ever changing impact

of Latino artists
on America.

And it all started
75 years ago

when Latinos were a long way
from selling out stadiums.

In the 1940s and '50s,

a small crew
of dedicated musicians,

some native-born
but many from Cuba,

were bringing a new sound
to midtown Manhattan.

Their music revolved around
Afro-Cuban rhythms

sometimes fused with jazz

and broadened
Latin music's appeal

to a sophisticated
Anglo audience.

The cha-cha and the mambo
were suddenly all the rage.

Latin music's breakthrough
from the dance clubs
of New York

to mainstream America
may never have happened

without one man.

Cuban-born Desiderio
Alberto Arnaz y de Acha III

had arrived penniless in Miami
at the age of 16,

but quickly found
his place in the growing
Latin music scene.

And it was "Babalu,"
an Afro-Cuban standard,

that propelled him
to stardom.

"Babalu" became
the signature song
of his TV character,

bandleader Ricky Ricardo,
in the wildly successful

1950s series
"I Love Lucy"

that he produced and starred in
with his wife Lucille Ball.

You know...

my first job in this country
was cleaning birdcages.

It's very true.

We came to this country
and we didn't have a cent

in our pockets.

From cleaning canary cages
to this night here in New York,

it's a long ways.

And I don't think there's any
other country in the world

that could give you
that opportunity.

I want to say thank you.

Thank you, America.
Thank you.

Leguizamo:
By bringing the Latin sound
into their living rooms,

Arnaz made America comfortable
with something exotic and new

and helped make it possible
for the Latin sound to move
from the small screen

to a much larger one.

Riding the crest
of the Latin music and dance
craze of the 1950s,

"West Side Story"
won 10 Academy Awards.

Leguizamo:
The movie featured
a breakthrough performance

by a young Puerto Rican
singer, actress, and dancer,

Rita Moreno.

Jennifer Lopez:
Rita Moreno to me
was an inspiration.

When I first saw her
in "West Side Story,"

just that one person
in that one role

inspired me to go and do
all the things that I've been
able to accomplish.

And it was because
she was Latina.

You know, because it made
you feel like,

well, if she can do it,
I can do it.

What she did
was so amazing

because it was something
that she had to take.

It's something
that she had to fight for.

And for me
that is very inspirational.

When I see Jennifer
and the other wonderful
young actresses,

I envy them because they didn't
have the kind of struggle

that I did.

I had to fight
for every little part,

every little movie.

Everything had
to be fought for.

We came to New York
way before that big influx

of Puerto Ricans
came to America,

so there were very few
Hispanic kids around.

It was tough.
It was really tough.

I experienced
verbal abuse.

Garlic mouth,
pierced ear,

and spic a lot.
A lot.

I didn't know
what they meant at first

'cause I didn't speak
English yet.

But the expression
on the children's faces

was a very mean one.

So even as a young girl,

I really felt that I was
a very inferior person.

The way I felt about myself
was connected

to the way
people related to me,

including in Hollywood.

How goes it,
Little Flower?

I think there is
a curse on us.

I bring it with me.

If only I hadn't had to speak
with an accent

every single time
that I was in a movie.

Every single time.

I was the house ethnic.

I played East Indian girls.

I played Polynesians,
Arabian girls,

but they all sounded
the same.

If she was Polynesian,
she'd talk like this.

If she was Arabian,
she'd talk like this, too.

Mrs. Anna, please,

you have some
English books I can read?

Yes, of course,
my dear,

but they're not
unpacked yet.

So it was demeaning

and it was undignified.

And why did I do it?

Because I wanted
to be in the movies
so badly.

And I figured that one day--
I really believed

that one day
somebody would say,

"This girl has talent."

Buenas noches, señorita.

Moreno:
The first time I ever played
a Puerto Rican

was in "West Side Story."

Sometimes I don't know
which is thicker,

your skull
or your accent.

Moreno:
All through my early life
I had no role models.

There weren't any.

They didn't exist
in movies or radio.

Olé! Olé!

Moreno:
I found out that Anita

became my role model.

Moreno:
This was a girl
who had fire and grit

and self-respect.

I didn't have
a whole lot of that
for many, many, many years.

Oscar night.

I really didn't think
I would win.

The nominees
for best performance

by an actress
in a supporting role are...

Moreno:
When Rock Hudson came
onstage for my category,

I thought, "My luck--
my Puerto Rican luck,

I'm gonna be the one
who doesn't get it."

May I have
the envelope, please?

Rita Moreno in
"West Side Story."

- I can't believe it!
- ( laughter )

Good Lord.

- I leave you with that.
- ( laughter, applause )

"I leave you with that."

Ugh!

There were so many things
I could have said...

as a Latina.

You know,
it really bothered me
for years after that

that I didn't
even think of that.

But I was just so astonished.
Truly, for real.

You know, this comes out
of my tongue so easily now.

On behalf of every
Hispanic person

or every person
of another minority,

I want to say thank you

on everyone's behalf.

All these people
who have struggled
for so many years.

And you see,
it can happen.

That's what I would have said,
but didn't happen.

Leguizamo:
Rita Moreno was
the first Latina

ever to win
an Academy Award.

And the original cast recording
of "West Side Story"

became the best-selling album
of the decade.

Olé!

- ( applause )
- Uno, dos,

one, two, tres, quatro.

Yeah, wooly bully, now.

Leguizamo:
The appetite
for the Latin sound

faded in the early '60s,

but rock and roll
was here to stay.

Now, what a lot of people
still don't know

is that many of those
making rock history

were Mexican-Americans
using stage names.

Leguizamo:
Now, these musicians
were savvy enough to know

that downplaying
their roots

might be the key
to crossing over.

Leguizamo:
But one Latino
singer-songwriter

not only didn't change
his name,

he wasn't afraid
to give a Latin twist

to a counterculture
classic.

Leguizamo:
With "Light my Fire,"

José Feliciano became
the first Latino ever

to win the Grammy
for best new artist.

I feel very privileged
and honored whenever
somebody says to me,

"Hey, you helped
open the door."

I always say, "Look, we maybe
pushed it open a little more

because before us there were
people like Feliciano."

Feliciano didn't
change his name.

He didn't change
his sound.

It gave me hope.

This song is the song
that propelled my career.

Got things really rolling.

And that's how I attained
fame and success

in a place
that didn't want me
in the beginning.

I was born with
a few strikes against me,

it seemed at the time.

I was born blind,

Puerto Rican, and poor.

Leguizamo:
Feliciano was born

in the town of Lares,
Puerto Rico, in 1945.

His family migrated
to New York City in 1950

where life remained
a struggle for a young man
with barriers to overcome,

but he had the talent
and determination to make it.

I just thought to myself,
"Hey, whatever I do in my life,

I'm gonna try
and be very good at it."

And so I think it made me
practice my guitar in earnest.

Music was
my constant companion

and it kept me
from sort of living

the realities that I was
living at the time.

The man I'm about
to introduce to you
is an amazing young man.

You've seen him before
here on the show.

We're very proud that
we discovered him downtown.

Great things
are happening for him.

Everybody...
( singing in Spanish )

Well, in 1968 my career
was doing very well.

And then I was invited
to sing the national anthem

at the fifth game
of the World Series
in Detroit.

And I was the first artist
of Latin origin

to be invited to do so.

But I didn't play it
in a Latin style.

I played it
in a slow gospel sound.

You know, like a...
( playing )

And then I,
you know...

I didn't think
at that time

about being Latino
and all that.

I was just trying
to show pride for a country
that I love very much

and has given me
everything I have.

Reporter:
The national anthem was sung

by 23-year-old Puerto Rican
José Feliciano.

His rendition of
"The Star-Spangled Banner"
was not a traditional one

and it caused many people
to protest.

Feliciano:
Veterans were throwing
shoes at the TV.

They wanted
to deport me,

not knowing
that I'm an American.

And radio stations
stopped playing my music,

which really was unfair.

If my name had not been
José Feliciano,

would anybody
have said anything?

I don't know,
you know?

I would like to think not,
but you never know.

You never know.

Leguizamo:
But then a song in Spanish
came to his rescue.

You know,
when I wrote that song,
I never thought

it would be such a big hit
with the people.

All over the world
at the moment, people are
celebrating Christmas.

This is a Christmas wish
and a happy new year in Spanish.

This song
is by José Feliciano.
It's called...

"Feliz Navidad!"

Leguizamo:
The '60s also inspired
new, edgier Latin sounds

that reflected
the changing times.

Leguizamo:
It was at Woodstock

in front of an audience
of 400,000

that a young unknown
Mexican-born musician

became an instant
crossover sensation.

Cheech Marin:
Once Carlos Santana came up,

he was obviously Latin
and was obviously American.

Marin:
Barriers start
to come down in that era.

People started getting together,
different races.

And they got stuff
from each other,

especially through music.

Leguizamo:
Santana and his music

reflected a new wave of Latin
pride and consciousness.

Herman Badillo:
The Spanish-speaking community
is now getting to be

a very significant minority
in this country.

We're not gonna stand by
and let our people
be shoved around.

Anchorman:
Chicanos are marching
to protest

the high casualty rate
of our people in Vietnam.

Leguizamo:
The turbulent times
soon gave a boost

to an unlikely comic duo.

Is that a joint, man?

That always cracked me up
that the symbols of hippiedom

was this Chicano low rider

and his half-Chinese
Canadian friend.

Yeah, it's like the same...

Leguizamo:
Cheech & Chong lampooned
the changing face of America

and the culture clash
that came with it.

And they almost always
did it with music.

Yeah, right there.
Okay, let's try it.

Yeah, leave that in.

Music informed everything
that we did on comedy.

We approached comedy
as if it was music.

It had a certain rhythm.
It had a certain cadence.

Oh, yeah, you were
born in East LA.

Well, let's see
your green card, huh?

Green card?
♪ I'm from East LA... ♪

I was born in Los Angeles.
Third generation Los Angeles.

My grandparents came here
as teenagers.

My father was LAPD.

( laughs )
So...

I grew up a cop's son.

You know?
And look at me now.

When I was a kid, you heard
a lot of Mexican music,

but my parents
were born here,

so they liked
Frank Sinatra

and all the swing bands

'cause they went out to dances
and swing bands were big.

And we had a couple
of musicians in the family.

My Uncle Negro,
he was a bass player.

And so there was always
this mixture

of bands and music
growing up that I was,
"Oh, okay."

And it was all
one thing to me.

I never separated it from,
oh, this is Mexican music

and we only listen
to that.

And this is white music.
No, it was always together.

- "La Bamba."
- ♪ Twist and shout ♪

- ♪ Ba-ba-bamba... ♪
- It's "Twist and Shout."

Marin:
What has come about
is Latino culture

as one of the main threads
of the cultural fabric
of America.

It's a very rich culture
that we're coming and giving
you as a gift.

Leguizamo:
In the early 1970s

with its Latino population
topping one million,

New York City became
the epicenter

of an exciting new sound
that was a huge influence,

but hadn't yet crossed over
into the mainstream.

Salsa,
or sauce in Spanish,

was a spicy blend of Cuban
and Puerto Rican ingredients

with a pinch
of rock and roll.

The record label
that catapulted that genre
across America

was Fania,
Latin music's Motown.

Fania and their
premier orchestra,
the Fania All-Stars,

would redefine Latin music
for generations to come.

In '70s New York,
the Fania All-Stars

are the kings of salsa.

And its queen
was Celia Cruz.

Cuban-born Celia Cruz
began her career in the 1940s.

But with the rise
of Fidel Castro,

she left the island
and settled in the US.

A decade later,
she and the Fania All-Stars

became salsa's dream team.

Anthony:
There are different ways
to influence

and there are different ways
to be powerful

and have a voice,
and Celia was simply the voice.

She was the soundtrack
of my youth, my life.

Leguizamo:
Celia Cruz kept
the flame of salsa

burning into the '80s
and beyond.

And the next great Latina
recording artist,

also from Cuba,
would bring a new spin

to Latin music in America
and around the world.

Leguizamo:
In 1985, Gloria Estefan,

her husband Emilio,
and their group the Miami
Sound Machine

released "Conga" on their
album "Primitive Love."

Within two years,
they're global superstars.

Gloria and Emilio,
they've always been like royalty

for the Latin people.

If you were
in Miami like me,

I was in
the entertainment business,

you got to go
to their parties,
their events.

And they're still,
you know, ruling Miami.

Gloria:
People would always ask me

what did I think
made our music cross over.

I think Latin music
in its core,

percussion is
a big, big part of it.

You start with a clave.
You go... ( snapping )

Gloria will keep that.
You can do a conga
with that.

Emilio:
30 years ago it was
almost impossible

they would play a Latino song
on a pop radio station.

This is something
that was not easy.

Narrator:
The vanguard of an estimated
50,000 refugees

from Castro's Cuba
arrives in Florida.

Castro caught everyone
by surprise

when he announced
that those who wished
to leave Cuba were free to go.

Way back when we first
came to this country,

my mom and I--
I was a baby.

I was two and a half
years old.

But I still remember
when we would show up

to try to rent
an apartment in Miami

and there'd be signs
that said no children,
no pets, no Cubans.

Man:
We all agree
that we don't want 'em,

but what can we do
to get rid of 'em?

I think everybody here
would want to chip in
and buy a huge boat

and send it back across.

News anchor:
And how many
will be coming over?

10,000? 50? 100?
Who knows?

When we were first signed
to the big record company,

the first thing
they did was tell us,

"You know,
you're too Latin
for the Americans.

You're too American
for the Latins.

Change your name
because Estefan

is too difficult
to pronounce.

It's not-- it's too,
you know, ethnic."

And we said no.

Woman:
Miami Sound Machine's
attempt to capture

the American market
begins in earnest next week

when "Primitive Love"
is shipped out to record
stores around the country.

If it's a hit,
the group is planning

its first American tour
next year.

Gloria:
We were playing state fairs
all over the country.

A lot of corn and cows.

We were in
Burlington, Iowa,

on the banks
of the Mississippi
doing a concert

and we broke a record
for the world's longest
conga line.

It was 11,162 people.

And the only Cubans
were backstage with us.

Would you welcome, please,
the Miami Sound Machine.

All right, Gloria Estefan,
Miami Sound Machine.

Man:
Gloria.

Leguizamo:
Gloria, Emilio,
and the Miami Sound Machine

have won seven Grammys,

sold an estimated
100 million records,

and turned their Cuban roots
into their American dream.

Leguizamo:
"Conga" spurred a revival
of Latin music

that reached back
nearly three decades

for its next big hit.

The film "La Bamba,"
starring Lou Diamond Phillips,

celebrated the life
and career of Ritchie Valens,

born Richard Valenzuela,

who died in a plane crash
at 17.

He was the very first
Mexican-American rock star,

but had been largely forgotten
until the film's release.

In the movie,
the Mexican-American
group Los Lobos

performed the traditional
version of "La Bamba"

that first inspired
Ritchie Valens 30 years before.

It was only a modest hit
when recorded by Valens
in 1958,

but the Los Lobos
rock rendition became
the first song in Spanish

ever to reach number one
on the Billboard charts.

Louie Pérez:
I think when I first
heard "La Bamba,"

it was probably
just in the stack of 45s

along with
everything else.

What he did
at 17 years old,

having a hit song
with a traditional
Mexican song

that he made
into rock and roll,
I mean, that's huge.

Conrad Lozano:
So we kind of got
really serious about the fact

that we wanted to expose
Ritchie's name

and play his songs,
and so we did.

At every show we played,
we played Ritchie Valens songs.

We would travel to places
like Burlington, Vermont,

and Chapel Hill,
North Carolina,

Minneapolis,
Minnesota,

and there wasn't a brown face
anywhere to be seen.

And then slowly
we started seeing

the face
of America change

and that face was brown.

I'm going to do everything I can
to get an immigration bill.

News anchor:
President Reagan did sign
the sweeping new

Immigration Reform
Act today.

Leguizamo:
60% of Latinos were now
of Mexican descent.

Concentrated mostly in
California and the Southwest,

they provided a growing
audience for Mexican music

with a modern twist--
Tejano,

a Tex-Mex fusion
with 19th century roots.

The queen of Tejano
was Selena Quintanilla-Perez.

But to her fans,
she was simply Selena.

As a teen growing up
in Corpus Christi, Texas,

Selena had hopes of becoming
an American pop star,

but found more acceptance
in the fast-growing world
of Tejano.

I grew up in Corpus Christi,
Texas, so we were Selena town.

Growing up with Selena

was like growing up
with my identity.

Selena did not grow up
speaking Spanish,

but yet sang in Spanish
and yet was totally American.

And I remember going
to her concerts.

It was a common
experience just to see her
on a Saturday night.

She was the epitome
of what it meant to be a star.

For me
as a Mexican singer,

Selena's success was key

in opening the door
of possibilities.

She showed me that I could
succeed in this country
speaking Spanish

and I could act and sing
in my own language.

Longoria:
She was a musical icon.

I was actually an extra
in the "Selena" movie.

I'm in the audience
applauding

when she won the Grammy.

It's like
in a sea of people.

I can see me,
but you won't be able to.
( laughs )

Leguizamo:
Selena won the Grammy

for best
Mexican-American album

and at 23, she began recording
her first album in English.

Our initiative from the very
beginning was to cross over
to the English market.

And it's taken this long
to finally, you know,
get things rolling.

And we're just
really excited

and we just hope
that, you know, we can do
the best that we can

and people accept
our music.

Leguizamo:
But her dream of crossing over
would never be realized.

Tejano recording
star and South Texan
Selena Quintanilla

was shot and killed
in Corpus Christi today.

News anchor #2:
Shot down by friend

and former fan club president
Yolanda Saldívar.

News anchor #3:
Selena, born in 1971,

would have been 24
in just two weeks.

Never in the history
of Corpus Christi

has someone's death
had this much impact.

Leguizamo:
Her last album,
"Dreaming of You,"

was released four months
after her death.

It sold 175,000 copies
its first day,

and went on to sell
six million.

The country
was clearly ready

for the next Latino artist
to break through

and break through big.

Ricky Martin:
For us in the Latin culture,
music is a celebration.

I grew up listening
to everything from rock to pop

to very Spanish,
as in Latin sounds.

The first concert
that my mom took me to

was Fania All-Stars.

And then the second concert
that I ever went to

was Jackson 5
in Washington, DC.

So I went from salsa

to epic pop
in less than a year.

Very interesting year
for me.

Oh, they are terrific.
I agree. Welcome Menudo.

Martin:
I left my house when I was
12 years old to do music.

- You're new around here.
- Ricky Martin.

Hey, Ricky.
Does he speak English
or just going "sure" and "yes"?

- No, he--
- Oh, he speaks--

Martin:
I came back home,

I graduated from high school,
but I left again.

At a certain moment,
it paid off

with the applause
and millions of albums sold

and selling out stadiums
and the night of the Grammys.

Leguizamo:
Singing in Spanish,

Ricky Martin
was a global sensation.

But until he sang
one of his Spanish hits
in English at the Grammys,

he was virtually unknown
in the United States.

Leguizamo:
He was the first
Latino ever

to perform live
at the awards ceremony,

lighting the fuse
of a Latin pop hybrid

that would
signal a new acceptance
of Latino artists

as all-American stars.

George:
When Ricky Martin
was on the Grammys

and blew everybody away,
it changed Ricky Martin's
life, clearly,

but also was a huge moment
for Latinos.

That moment at the Grammys
was my entire community

celebrating that
we were finally becoming
part of mainstream America.

Leguizamo:
And it was Ricky Martin

who ushered in an era
when he and other
Latin artists

like Jennifer Lopez
and Marc Anthony

would take center stage
in American music.

Anthony:
I was born and raised
in New York.

Very Americanized.

I couldn't put a sentence
together when I was a kid.

I stuttered horribly.

I was a skinny kid
with glasses who stuttered.

And I realized
that when I sang,
I didn't stutter.

I'm having a bad day,
I'd go to my room
and just sing.

When I started singing
in salsa,

it was the last thing
I would have thought I would
have ended up doing.

Ever.

I used to think
it was old people music.

And it wasn't until I decided
to record in Spanish

that I realized
how much it meant to me

and that nobody could
take it away from me.

Emilio:
People love Marc Anthony
because he's a great talent.

Could be in Spanish,
could be in English.

Marc is one of the best,
best voices we have
in the world.

You like to use
the word bicultural
rather than crossover.

That's absolutely what I am.
Just right down the middle.

Those were the moments,
actually,

that I realized
that it was different.
That I was different.

This Latin explosion thing,

does it annoy you?
Does it make you happy?

Does it in some ways
put you in a place

where you're kind of
lumped together with
a lot of other artists

rather than capturing
your individuality?

It was in many
of those interviews
that I learned

that how different they--
you know, they saw me.

I'm American
and I'm Puerto Rican.

America has a new face.
Get used to it.

We ain't going nowhere.

I take it you're getting
my point.

Jennifer:
It was new to see pop stars

of Latin descent
at that level.

That was the beginning
of things changing

and people just going,
"Oh, they just make good
music and I like it.

Doesn't matter
where they're from."

Growing up in the Bronx,
I heard a whole

kind of rainbow of different
music that influenced me.

There was Latin music,
there was pop,

and there was R&B.

It's who I am still.

Leguizamo:
And Jennifer Lopez
proved to be

a multitalented
triple threat,

crossing over
not just in music,
but in the movies,

reaching a level
of success unprecedented
for a Latina artist.

You didn't know
I could do that, did you?

Leguizamo:
Her breakthrough role was
her performance as Selena

in the biopic
about the fallen star.

Jennifer:
I remember coming out
to Hollywood and starting

and everybody kind of
seeing me being Latina

as something that was
gonna be a hindrance in a way.

Are you thrilled
about "Selena"?

I'm so thrilled
at what this movie has done

for my career,
for Latin people,

just for bringing us
into the limelight.

It's an amazing thing.

Are you worried you're
gonna get typed now

as, like,
the Latin actress?

Jennifer:
I always thought, well,
it just makes me different.

There aren't, you know,
25,000 of me out here.

And so that's gonna
be my strength.

I want to get an up-close
look at the bride.

My grandson is a lucky fella.
Look what he did.

He went out and found
himself an exotic Latina.

Jennifer:
When I started acting,

it was always
very stereotypical.

It took time,
but things have changed.

We're having
a problem with "talk"

because there's
no sound in Spanish.

Do any of you remember
"aw" in any word in Spanish?

- You just said it.
- ( speaks Spanish )

- A little.
- Bingo!

Estefan:
When Shakira came to Emilio

looking for him
to produce a record,

she was just looking
for him to produce a record
in Spanish.

And I said,
"Not only are we gonna
do a Spanish album,

we'll do
an English album."

She told me,
"That will never happen

because I don't speak English."
I said, "You will learn."

Shakira:
I was just a little girl
from Barranquilla

dreaming about--
about dreams

that seemed unattainable.

Leguizamo:
Shakira Isabel
Mebarak Ripoll

had already had
some success

in alternative rock
in Latin America.

I showed her how her music
would work in English

and then she eventually
translated and wrote her
songs in English.

We had no doubt
that she would be huge.

Leguizamo:
In 2001,
"Whenever, Wherever,"

cowritten
with Gloria Estefan,

was Shakira's
breakthrough hit.

Leguizamo:
By 2006, she had become
an international icon.

Shakira, Shakira.

"Hips Don't Lie"
featuring Wyclef
hit number one

in 55 countries
including the US

and was
the best-selling single
of the decade.

Shakira:
I had the fortune of having
great people around me

that made this path
a little bit easier.

Leguizamo:
Shakira, JLo,

Marc Anthony,
and Ricky Martin

would sell more
than 200 million albums,

providing the soundtrack
for a rapidly changing
America.

I love you, Ricky!
Mwah!

( chanting )
We want Marc!
We want Marc!

Pitbull:
My father would
always tell me...

...meaning don't forget
where you're from

and what we have gone
through to be able to be
in this country.

I'm first generation
Cuban-American,

so I'm deeply rooted
into the culture.

Leguizamo:
Performing both
in English and Spanish,

Pitbull brought the streets
of Miami to the heart
of American music.

When I say I'm a Miami boy,
it means we're from the bottom.

Miami's had
its ups and downs.

No one thought
that I'd be there,
that's for sure.

I was supposed to become
something else.

And I would have,
you know,

if it wasn't for
a great upbringing
and music.

Music was escape, man.

And this
how we gonna do it.
Dale!

Leguizamo:
"I Know You Want Me"

is 2009's most watched
music video

with 92 million hits
on YouTube alone.

Leguizamo:
His number one hit

immediately put him
at the center of American
pop culture.

No crossover required.

- How hot is Pitbull
right now?
- Pitbull.

- Pitbull.
- Pitbull.

Pitbull.
Mr. Worldwide.
Mr. 305.

- Are you single?
- Single, bilingual,
and ready to mingle.

Latinos appreciate
what it is to be free
in this country

and to be able to take
advantage of opportunities,

to be able to control
your own destiny.

So when you come
with that kind of hunger,

it's real tough
to not, I would say,

eat opportunities.

Like, you see something,
you go, "What do you mean
we can't do that?

Of course we can do that.
Watch us do it."

Leguizamo:
And one thing he's done
is used the Pitbull brand

to market the brands
of others.

We're a very powerful
culture.

We're a very loyal culture.

That's why products
want us so bad,

because we're loyal
consumers.

Financially,
the power that we hold
in this day and age,

everybody's always trying
to tap into that market.

That's why a lot of people
come to me like,

"How do we do this?
We want the Latino dollars."

Longoria:
You see that power

not only when
you're buying products,

but politically as well.

Make your time count.
Register to vote.

That's where
the real power lies.

Pitbull:
Just imagine
if we used our power,

our love and relation
for the same struggle

and for the same outcome,
the same goal,

ay, mi madre,
it would be a tsunami.

And I intend to get
Latino voters

to vote for Republican
and take back the White House.

Woman:
Let's start with
the Latino vote.

- The Latino vote.
- Latino voters.

Man:
Why Latinos will pick
the next president.

If you ignore
the needs and concerns
of the Hispanic people,

you will not win.

I stand on the shoulders
of countless people.

Man:
Congratulations
and welcome to the court.

Ours is a nation
like no other,

a place where
great journeys can be made
in a single generation.

No matter who you are
or where you come from,

the path is always forward.

Marco Rubio:
That's why my parents
came here.

Where people like them
born poor and disconnected
from power

could achieve
a better life.

Jennifer:
It's a new America
for Latinos.

I just feel like,
you know, it's our time.

Leguizamo:
In this time,

50 years after José Feliciano
was blacklisted

for his performance
of the national anthem,

Romeo Santos has sold out
Yankee Stadium

two nights in a row.

An American superstar
in Spanish.

Romeo is the king
of bachata,

romantic ballads from
the working-class barrios

of the Dominican Republic

brought up to date
with a healthy dose
of hip-hop and R&B.

Romeo Santos:
I'm proud to be a bachatero.

I don't change my genre.

I don't change my music,
you know?

It's still bachata,

but I'm able to cross over

without necessarily
crossing over.

In fact, it's like
the opposite.

They're crossing over
to my world.

Leguizamo:
And the biggest names
in American music

are reaching out
to sing with Romeo

and tap into
his audience.

People that don't
speak Spanish

are listening to my music

because it's becoming
so huge.

- ( laughing )
- Thanks, Mr. Romeo.

Marc Anthony!

Santos:
Marc Anthony paved the way.

He's part
of my music influence.

And there's gonna be
someone else that's gonna do
something bigger.

It's gonna be easier
'cause someone did it
before you.

I'm glad to be part
of that list.

Martin:
The whole Latin explosion

is about breaking boundaries
and uniting cultures.

We are united.
The door is now open.

Gloria:
I think we've come
a long way

in the impact
that Latin music has had.

There's Latin rhythms
in pop, in hip-hop.

In every genre of music,

Latin music
is represented somehow.

Marin:
This is American culture.

This is not separate
from American culture.

And it's a wonderful
infusion of energy.

This country has always
grown and survived

and thrived
on new immigrant energy.

Instead of trying
to kick us out,

they should be
trying to find the ways
to keep us here.

We're proud to be children
of immigrant parents.

We are worthy
and we have value.

It begins with you.
It begins now.

Gina Rodriguez:
My father used to tell me
to say every morning,

"Today's going
to be a great day.
I can and I will."

Today's a great day.
I can and I did.

We will be a quarter
of the population
by the year 2025.

Martin:
The US is the second largest

Spanish-speaking country
in the world.

Boom.

Pitbull:
First we clean the shoes,
then we own the shoe shop.

First we make the sandwiches,
then we own the restaurants.

Clean the houses,
then we own the houses.

Honey, I'm home.

Pitbull:
It's not the money,
it's the journey.

It's the fight.

Short steps,
long vision.

Next step...
( speaking Spanish )

Next step
is the White House.

If there's no car,
we'll go on a raft.

Meaning one way or another,
we're gonna get there.

Feliciano:
Okay, here we go.

Mm, here we go.