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These are the user uploaded subtitles that are being translated: 1 00:00:03,966 --> 00:00:06,299 seen in colour for the first time 2 00:00:07,733 --> 00:00:09,499 early in the 20th century 3 00:00:09,600 --> 00:00:13,233 Americans start to work less and to play more 4 00:00:13,666 --> 00:00:14,899 and time off 5 00:00:18,300 --> 00:00:20,633 makes a new way of life possible 6 00:00:20,666 --> 00:00:22,799 and don't forget man grenade grenade 7 00:00:24,400 --> 00:00:26,433 kids start going to summer camps 8 00:00:27,000 --> 00:00:29,400 and any girl can be Miss America 9 00:00:29,400 --> 00:00:31,866 I'm so excited I don't know what to say 10 00:00:32,766 --> 00:00:35,299 free time becomes big business 11 00:00:37,566 --> 00:00:39,399 everyone's taking part 12 00:00:41,266 --> 00:00:46,999 my name is Macbeth spending millions just to have fun 13 00:00:48,766 --> 00:00:51,966 this is the story of America at play 14 00:00:52,300 --> 00:00:54,566 as you've never seen it before 15 00:01:08,666 --> 00:01:10,399 I want us to be captured 16 00:01:25,400 --> 00:01:28,200 19:05 New York City 17 00:01:30,133 --> 00:01:32,366 an early film by Thomas Edison 18 00:01:32,366 --> 00:01:35,066 follows a group of schoolgirls to the real life 19 00:01:35,066 --> 00:01:36,633 hottest ticket in town 20 00:01:39,700 --> 00:01:41,566 Brooklyn's Coney Island 21 00:01:41,766 --> 00:01:44,433 home of America's earliest amusement parks 22 00:01:45,500 --> 00:01:47,400 and some of the first places where 23 00:01:47,400 --> 00:01:51,100 big profits are earned from fun and entertainment 24 00:01:53,200 --> 00:01:56,166 thousands pour into Coney Island with thrills 25 00:01:56,166 --> 00:01:58,833 at three parks await those who can pay 26 00:02:00,366 --> 00:02:04,499 at Dreamland exotic camel rides past giant water shoots 27 00:02:09,866 --> 00:02:11,566 at Steeple Chase Park 28 00:02:11,566 --> 00:02:16,299 a 25 cent entry fee buys access to 25 rides 29 00:02:18,366 --> 00:02:21,466 but this rolling barrel lacks in safety harnesses 30 00:02:21,500 --> 00:02:23,900 it more than makes up for in fun 31 00:02:28,600 --> 00:02:30,666 the top attraction at steeplechase 32 00:02:30,900 --> 00:02:33,633 a gravity powered wooden horse race 33 00:02:35,766 --> 00:02:38,066 they'll have to wait another 22 years 34 00:02:38,066 --> 00:02:40,299 for the cyclone roller coaster to open 35 00:02:42,066 --> 00:02:43,466 and at Luna Park 36 00:02:43,733 --> 00:02:46,533 250,000 electric lights 37 00:02:46,533 --> 00:02:49,266 make it brighter than the Manhattan skyline 38 00:02:50,700 --> 00:02:52,733 as the fame of Coney Island's park 39 00:02:52,733 --> 00:02:54,399 spreads across the nation 40 00:02:54,533 --> 00:02:56,299 so too does the entertainment 41 00:02:56,300 --> 00:02:58,600 business which it's helped to create 42 00:02:59,966 --> 00:03:03,166 a business that's about to get a new jolt of energy 43 00:03:03,666 --> 00:03:04,966 from sports 44 00:03:08,333 --> 00:03:11,399 June 1910 Reno Nevada 45 00:03:13,133 --> 00:03:17,099 300 workmen are constructing a 22,000 seat arena 46 00:03:17,300 --> 00:03:18,900 for the fight of the century 47 00:03:22,900 --> 00:03:26,800 it's the first time a boxing venue is built to house 48 00:03:26,800 --> 00:03:28,566 one single fight 49 00:03:30,366 --> 00:03:33,299 former champion Jim Jeffries is back in training 50 00:03:33,700 --> 00:03:36,900 and it's not just for the 101,000 dollar purse 51 00:03:37,333 --> 00:03:39,399 he's got something to prove 52 00:03:40,400 --> 00:03:43,400 his opponent is the current world champion 53 00:03:43,800 --> 00:03:46,766 32 year old Texan Jack Johnson 54 00:03:48,166 --> 00:03:49,266 Two years earlier 55 00:03:49,266 --> 00:03:50,799 in Sydney Australia 56 00:03:50,900 --> 00:03:54,666 Johnson beats Tommy Burns to become the first black man 57 00:03:54,666 --> 00:03:56,766 to win the world heavyweight title 58 00:04:00,466 --> 00:04:02,699 but the idea of a black world champ 59 00:04:02,700 --> 00:04:04,400 upsets white America 60 00:04:07,600 --> 00:04:09,666 Jim Jeffries is quoted as saying 61 00:04:09,733 --> 00:04:10,966 he's fighting to prove 62 00:04:10,966 --> 00:04:13,633 that a white man is better than a Negro 63 00:04:14,866 --> 00:04:16,399 the fight is so significant 64 00:04:16,400 --> 00:04:19,066 that in an error when filming is still rare 65 00:04:19,066 --> 00:04:20,966 even the build up is captured 66 00:04:23,666 --> 00:04:26,499 twenty thousand people from all over America 67 00:04:26,500 --> 00:04:29,966 have the time and the money to flock to Reno 68 00:04:30,000 --> 00:04:34,466 paying 10 bucks and up around $240 today 69 00:04:35,666 --> 00:04:37,966 and on July 4th, 1910 70 00:04:37,966 --> 00:04:42,299 an almost entirely white male crowd builds the stands 71 00:04:43,966 --> 00:04:46,399 Jeffreys billed as the Great White Hope 72 00:04:46,400 --> 00:04:48,633 refuses to shake Johnson's hand 73 00:04:51,500 --> 00:04:53,366 Jeffrey starts aggressively 74 00:04:56,566 --> 00:04:59,166 but Johnson is a superior fighter 75 00:05:06,000 --> 00:05:08,233 and Jeffreys soon tires 76 00:05:12,066 --> 00:05:13,499 in the 15th round 77 00:05:13,500 --> 00:05:14,866 Jeffries is knocked down 78 00:05:14,866 --> 00:05:16,699 for the first time in his career 79 00:05:22,966 --> 00:05:28,566 and then put through the ropes before he finally quits 80 00:05:29,466 --> 00:05:31,999 Jack Johnson is victorious 81 00:05:33,200 --> 00:05:35,566 undisputed as heavyweight champion 82 00:05:37,333 --> 00:05:41,033 but reports of his victory lead to claims of a fix 83 00:05:41,866 --> 00:05:44,466 and to violence against black Americans 84 00:05:46,366 --> 00:05:47,599 the fight footage becomes 85 00:05:47,600 --> 00:05:50,066 one of the year's most popular newsreels 86 00:05:50,966 --> 00:05:52,799 but fearing it's inflammatory 87 00:05:52,800 --> 00:05:55,366 in 1912 Congress bans 88 00:05:55,366 --> 00:05:57,899 the interstate transport of boxing footage 89 00:06:00,133 --> 00:06:01,166 nonetheless 90 00:06:01,166 --> 00:06:02,466 the footage makes Johnson 91 00:06:02,466 --> 00:06:05,066 one of the first national sports celebrities 92 00:06:07,666 --> 00:06:09,199 his high profile reflects 93 00:06:09,200 --> 00:06:12,266 the increasing importance of sports and leisure 94 00:06:13,000 --> 00:06:16,500 in an era when Americans have more free time 95 00:06:16,500 --> 00:06:17,666 and more money 96 00:06:21,700 --> 00:06:24,133 in 1916 federal 97 00:06:24,133 --> 00:06:28,499 laws begin to limit working days to eight hours now 98 00:06:28,500 --> 00:06:31,533 ordinary American families will have more time to relax 99 00:06:31,533 --> 00:06:33,399 and play together 100 00:06:36,166 --> 00:06:39,133 time that many parents want their children to spend 101 00:06:39,133 --> 00:06:41,799 in an organized and healthy way 102 00:06:52,100 --> 00:06:54,733 The Girl Scouts preach that exposing girls to 103 00:06:54,733 --> 00:06:57,999 the right leisure activities builds character 104 00:07:03,266 --> 00:07:07,399 the group's founder Juliet Gordon Low is a trailblazer 105 00:07:09,466 --> 00:07:10,933 she recognises films 106 00:07:10,933 --> 00:07:13,166 potential to promote the organization 107 00:07:13,666 --> 00:07:17,166 in 1918 she commissions a dramatised documentary 108 00:07:17,333 --> 00:07:19,566 entitled The Golden Eaglet 109 00:07:23,800 --> 00:07:25,766 it tells the story of Margaret 110 00:07:25,866 --> 00:07:28,366 who discovers the benefits of the Girl Scouts 111 00:07:31,333 --> 00:07:34,566 she learns to spend her free time in a meaningful way 112 00:07:34,566 --> 00:07:37,299 by developing skills like caring for the sick 113 00:07:38,766 --> 00:07:41,366 and even solving a violent crime 114 00:07:46,966 --> 00:07:47,966 the film features 115 00:07:47,966 --> 00:07:50,799 one of the earliest portrayals of a summer camp 116 00:07:51,333 --> 00:07:54,866 a brand new experience for thousands of American kids 117 00:07:56,466 --> 00:08:00,199 by 1925 the Girl Scouts pioneer female camping 118 00:08:00,200 --> 00:08:02,433 with 300 locations 119 00:08:03,800 --> 00:08:08,700 parents pay around five bucks per week $120 today 120 00:08:11,200 --> 00:08:13,866 the number of boys summer camps rockets from fewer 121 00:08:13,866 --> 00:08:16,166 than 100 at the turn of the century 122 00:08:16,366 --> 00:08:19,033 to more than a thousand in 1918 123 00:08:20,466 --> 00:08:23,966 camps for both sexes try to build self reliance 124 00:08:23,966 --> 00:08:25,866 by exposing kids to values 125 00:08:25,866 --> 00:08:28,433 thought to be fading in an urban world 126 00:08:32,366 --> 00:08:36,399 they promote an American identity shaped by teamwork 127 00:08:37,566 --> 00:08:40,266 a concept that for one group of citizens 128 00:08:40,266 --> 00:08:41,966 is especially appealing 129 00:08:43,766 --> 00:08:46,766 this semi pro baseball game is filmed in Fresno 130 00:08:46,766 --> 00:08:49,499 California in 1924 131 00:08:52,800 --> 00:08:56,900 the players on both teams are all Japanese Americans 132 00:09:00,133 --> 00:09:01,633 Taizo Tashiyuki 133 00:09:01,733 --> 00:09:03,099 seen here on camera 134 00:09:03,133 --> 00:09:05,099 films their lives in these rare 135 00:09:05,100 --> 00:09:07,366 and never before seen home movies 136 00:09:09,666 --> 00:09:14,166 his friend Hisitoro Nakagawa has two sports craze sons 137 00:09:14,500 --> 00:09:17,300 Johnny and Toshio 138 00:09:18,166 --> 00:09:22,033 they are second generation Americans known as nisae 139 00:09:22,133 --> 00:09:23,866 born in the USA 140 00:09:25,366 --> 00:09:28,366 the Nisa see sports as a way to Americanize 141 00:09:28,366 --> 00:09:30,866 and win the respect of their white neighbours 142 00:09:39,866 --> 00:09:42,633 they build a thriving baseball community 143 00:09:43,166 --> 00:09:45,299 including their own semi pro leagues 144 00:09:45,300 --> 00:09:46,866 based on the West Coast 145 00:09:48,566 --> 00:09:50,999 Johnny plays for the Fresno Athletic Club 146 00:09:51,133 --> 00:09:53,466 filmed here in a Nissa League game 147 00:09:54,600 --> 00:09:58,833 his hitting wins him a nickname the Nissa Babe Ruth 148 00:10:00,700 --> 00:10:03,766 even though the Nissay are shun by the major leagues 149 00:10:04,333 --> 00:10:06,833 the game's big stars come to them 150 00:10:08,266 --> 00:10:12,333 in 1927 Lou Garrigg and Babe Ruth play in Fresno 151 00:10:12,333 --> 00:10:14,766 as part of an off season exhibition tour 152 00:10:19,333 --> 00:10:21,966 Johnny helps Gary's Larup and Luze 153 00:10:21,966 --> 00:10:24,033 beat Ruth's busting Babes 154 00:10:24,166 --> 00:10:25,666 13 to three 155 00:10:30,133 --> 00:10:33,066 Johnny's brother Toshio focuses on football 156 00:10:36,966 --> 00:10:38,799 he's nicknamed Dyna 157 00:10:38,966 --> 00:10:42,433 short for dynamite because of his powerful tackling 158 00:10:43,133 --> 00:10:47,033 in games like this one at Fresno's Fireman's Ballpark 159 00:10:51,566 --> 00:10:54,833 although football made trail baseball and mass appeal 160 00:10:55,966 --> 00:10:58,966 it's the sport of America's elites 161 00:11:01,100 --> 00:11:05,100 and for the Ivy League universities it's a gold mine 162 00:11:08,966 --> 00:11:10,399 the Harvard Crimson team 163 00:11:10,400 --> 00:11:13,666 has dominated college football since the 1880s 164 00:11:14,566 --> 00:11:18,899 Harvard Stadium in Boston holds 42,000 paying fans 165 00:11:20,000 --> 00:11:24,433 making the university $429,000 a year 166 00:11:24,600 --> 00:11:27,100 around $5 million today 167 00:11:28,333 --> 00:11:30,866 that kind of money attracts attention 168 00:11:32,566 --> 00:11:35,799 smaller institutions see sports as a way to earn 169 00:11:35,800 --> 00:11:38,200 both money and renowned 170 00:11:41,500 --> 00:11:43,066 in South Bend Indiana 171 00:11:43,166 --> 00:11:45,033 the university of Notre Dame 172 00:11:45,100 --> 00:11:48,100 earns fame from the exploits of its football team 173 00:11:49,000 --> 00:11:50,133 the Fighting Irish 174 00:11:50,133 --> 00:11:53,299 1 2 1 2 1 4 175 00:11:53,400 --> 00:11:54,766 during the 1920s 176 00:11:54,766 --> 00:11:57,666 a Norwegian immigrant named Newt Rock Day 177 00:11:57,666 --> 00:12:00,233 turns the team into a conquering force 178 00:12:00,900 --> 00:12:04,033 and becomes the first celebrity football coach 179 00:12:04,133 --> 00:12:04,899 alright mate 180 00:12:04,900 --> 00:12:06,000 let's get smart 181 00:12:06,933 --> 00:12:08,166 somebody alignment here 182 00:12:08,166 --> 00:12:09,199 another alert 183 00:12:09,500 --> 00:12:12,600 I go and explain something to a group of 4 tackles 184 00:12:12,600 --> 00:12:13,333 near the 4 tackles 185 00:12:13,333 --> 00:12:15,666 stand there and pay absolutely no attention 186 00:12:17,133 --> 00:12:19,966 Rocky recognizes the power of mass media 187 00:12:19,966 --> 00:12:21,899 to help him market his brand 188 00:12:23,133 --> 00:12:25,633 and welcomes cameras to his practices 189 00:12:27,566 --> 00:12:30,166 the arrival of sound makes Rockney's voice 190 00:12:30,166 --> 00:12:33,199 instantly recognizable to Americans of the time 191 00:12:33,966 --> 00:12:38,499 88 71 40 his aggressive Pep talks become legendary 192 00:12:38,533 --> 00:12:41,566 because he's happy to recreate them for the newsreels 193 00:12:42,700 --> 00:12:43,666 don't forget madam 194 00:12:43,666 --> 00:12:44,866 we're gonna get him out of under the 195 00:12:44,866 --> 00:12:46,399 go go go go 196 00:12:46,400 --> 00:12:49,100 can we run to the stop and he'll be alright alright 197 00:12:49,866 --> 00:12:52,099 his skillet publicity is paralleled by 198 00:12:52,100 --> 00:12:53,600 his success on the field 199 00:12:54,300 --> 00:12:57,166 building his offense around the forward pass 200 00:12:57,933 --> 00:13:01,166 and popularizing it as a crowd pleasing weapon 201 00:13:03,900 --> 00:13:07,100 his 1924 backfield of Jim Crowley 202 00:13:07,333 --> 00:13:08,466 Elmer Laden 203 00:13:08,600 --> 00:13:11,266 Don Miller and Harry Stool Drayer 204 00:13:11,500 --> 00:13:14,366 terrifies opponents with its powerful running game 205 00:13:17,333 --> 00:13:19,799 when a reporter refers to the players as 206 00:13:19,800 --> 00:13:21,866 the four horsemen of the Apocalypse 207 00:13:23,300 --> 00:13:24,500 the PR savvy Rugby 208 00:13:24,700 --> 00:13:27,600 ensures every paper has a picture of the four 209 00:13:27,600 --> 00:13:28,800 on horseback 210 00:13:32,000 --> 00:13:33,733 to run the football program 211 00:13:33,733 --> 00:13:36,199 Rockney receives the unheard of salary 212 00:13:36,200 --> 00:13:38,866 of $75,000 per year 213 00:13:39,066 --> 00:13:40,766 a million today 214 00:13:42,166 --> 00:13:46,633 by 1931 he's compiled a winning percentage of 8 81 215 00:13:46,666 --> 00:13:48,833 a record that still stands 216 00:13:51,300 --> 00:13:53,666 rocking success with the Fighting Irish 217 00:13:53,666 --> 00:13:56,233 elevates football into a national game 218 00:13:58,100 --> 00:13:59,866 but at the age of 43 219 00:14:00,000 --> 00:14:03,100 at the peak of his fame tragedy strikes 220 00:14:04,800 --> 00:14:07,433 on March 31st, 1931 221 00:14:07,666 --> 00:14:09,766 the wooden aircraft he's flying in 222 00:14:09,766 --> 00:14:11,366 breaks up over Kansas 223 00:14:11,533 --> 00:14:13,799 killing Rockney and seven others 224 00:14:17,000 --> 00:14:18,933 he's the first national celebrity 225 00:14:18,933 --> 00:14:21,099 to die in an airplane crash 226 00:14:22,900 --> 00:14:26,566 100,000 people line the route of his funeral procession 227 00:14:27,100 --> 00:14:30,233 and the service is broadcast live on network radio 228 00:14:31,533 --> 00:14:35,166 by now recreation has become a valued part of 229 00:14:35,166 --> 00:14:36,266 American life 230 00:14:36,700 --> 00:14:38,466 a blend of patriotism 231 00:14:38,466 --> 00:14:40,266 money and celebrity 232 00:14:42,000 --> 00:14:45,066 and a new generation seeking fame and fortune 233 00:14:45,333 --> 00:14:48,033 is prepared to take enormous risks 234 00:14:53,366 --> 00:14:57,266 in 1920 America is packed with young people 235 00:14:57,900 --> 00:15:01,600 almost half the population is under the age of 25 236 00:15:03,100 --> 00:15:06,466 and many begin to look for crazy new thrills 237 00:15:07,733 --> 00:15:11,566 weird fads like flagpole sitting sweep the nation 238 00:15:12,300 --> 00:15:16,166 the point just to see who can sit the longest 239 00:15:19,333 --> 00:15:20,766 in Atlantic City 240 00:15:20,866 --> 00:15:24,033 people are drawn by the spectacle of horse diving 241 00:15:27,866 --> 00:15:29,999 many of the thrill seekers are women 242 00:15:32,933 --> 00:15:35,499 in 1920 they get the vote 243 00:15:36,533 --> 00:15:39,833 and earn one third of all college degrees 244 00:15:40,866 --> 00:15:45,633 by 1928 women comprise 40% of all graduates 245 00:15:46,400 --> 00:15:49,566 this home movie is filmed in the late 1920s 246 00:15:49,600 --> 00:15:51,866 at an unknown private girls college 247 00:15:54,133 --> 00:15:56,799 it captures the first female generation to believe 248 00:15:56,800 --> 00:15:59,000 having fun is not a privilege 249 00:15:59,133 --> 00:16:00,233 it's a right 250 00:16:05,700 --> 00:16:08,566 women are ready to seize new opportunities 251 00:16:09,100 --> 00:16:12,500 and free time is a chance to push boundaries 252 00:16:15,166 --> 00:16:17,599 a surplus of postwar aircraft 253 00:16:17,700 --> 00:16:22,100 and lack of regulation create a new kind of daredevilry 254 00:16:23,300 --> 00:16:24,666 barn storming 255 00:16:31,766 --> 00:16:33,266 in the 1920s 256 00:16:33,266 --> 00:16:35,633 it's a way for pilots to earn money 257 00:16:35,866 --> 00:16:37,399 by living on the edge 258 00:16:38,900 --> 00:16:42,333 a 19 year old Nebraskan waitress named Lillian Boyer 259 00:16:42,333 --> 00:16:43,366 and her pilot 260 00:16:43,400 --> 00:16:47,100 make the equivalent of up to $15,000 a day 261 00:16:47,600 --> 00:16:50,033 by courting danger in the sky 262 00:16:52,366 --> 00:16:54,999 she doesn't believe in safety harnesses 263 00:16:57,200 --> 00:17:00,200 in 1922 she's filmed wing walking 264 00:17:00,200 --> 00:17:02,166 above Chattanooga Tennessee 265 00:17:03,766 --> 00:17:05,466 and a star is born 266 00:17:12,166 --> 00:17:15,433 this film captures the enormous risks she takes 267 00:17:15,733 --> 00:17:17,399 trying to leap from a wing 268 00:17:17,400 --> 00:17:20,166 to a ladder beneath another aircraft 269 00:17:29,700 --> 00:17:32,366 Lillian performs for huge crowds across 270 00:17:32,366 --> 00:17:33,833 the US and Canada 271 00:17:37,766 --> 00:17:40,266 including one astonishing trick 272 00:17:40,300 --> 00:17:44,166 where she hangs from a wire clamped between her teeth 273 00:17:48,766 --> 00:17:50,399 Lilian is far from the only 274 00:17:50,400 --> 00:17:52,966 young woman in her generation breaking records 275 00:17:56,933 --> 00:17:59,999 the 1929 Women's Air Derby here in Cleveland 276 00:18:00,000 --> 00:18:03,266 Ohio is a showcase for female flyers 277 00:18:04,733 --> 00:18:06,099 on September 2nd 278 00:18:06,200 --> 00:18:10,200 18,000 people see 24 year old Louise Staton 279 00:18:10,333 --> 00:18:13,166 win a cross country race from California 280 00:18:13,266 --> 00:18:15,066 in just over 20 hours 281 00:18:18,300 --> 00:18:20,033 but despite their achievements 282 00:18:20,200 --> 00:18:22,700 the women flyers face discrimination 283 00:18:23,566 --> 00:18:27,333 male organizers limit the horsepower of each aircraft 284 00:18:27,333 --> 00:18:30,466 to what they consider appropriate for women 285 00:18:32,133 --> 00:18:35,199 patronizing reporter nicknames the competition 286 00:18:35,466 --> 00:18:37,099 the Powder Puff Derby 287 00:18:41,700 --> 00:18:45,233 women are still more likely to be told to sit still 288 00:18:45,466 --> 00:18:46,566 and look pretty 289 00:18:48,166 --> 00:18:52,133 in 1926 Norma Smallwood from Oklahoma 290 00:18:52,133 --> 00:18:54,799 is crowned Miss America in Atlantic City 291 00:18:56,966 --> 00:19:00,066 she is the first American Indian to hold the title 292 00:19:00,133 --> 00:19:01,799 and during her years reign 293 00:19:01,800 --> 00:19:05,633 makes around $100,000 from public appearances 294 00:19:06,766 --> 00:19:09,699 but church and women's groups protest the contest 295 00:19:09,766 --> 00:19:11,266 saying it's too commercial 296 00:19:11,266 --> 00:19:12,633 even immoral 297 00:19:13,200 --> 00:19:16,000 in 1929 the pageant is suspended 298 00:19:18,266 --> 00:19:21,233 a rival organisation fills the lucrative gap 299 00:19:22,166 --> 00:19:23,999 and contestants arrive in Baltimore 300 00:19:24,000 --> 00:19:26,200 Maryland from across the country 301 00:19:29,300 --> 00:19:31,966 the debate portion isn't challenging 302 00:19:32,766 --> 00:19:35,399 this weather reminds me of California 303 00:19:35,400 --> 00:19:37,333 well I don't know about California weather 304 00:19:37,333 --> 00:19:39,799 but this is certainly real New York weather 305 00:19:40,700 --> 00:19:43,733 the judges line up to give Miss Buckeye Lake 306 00:19:43,733 --> 00:19:44,966 Lilian Andrus 307 00:19:45,066 --> 00:19:46,066 the good news 308 00:19:46,200 --> 00:19:47,133 Miss Buckeye 309 00:19:47,133 --> 00:19:49,466 it gives me great pleasure to confirm you 310 00:19:49,500 --> 00:19:52,500 the honor of Miss America 1929 311 00:19:52,666 --> 00:19:54,766 the unanimous consent of the judges 312 00:19:54,766 --> 00:19:56,299 I congratulate you 313 00:19:56,666 --> 00:19:59,233 this is the happiest moment of my life 314 00:19:59,300 --> 00:20:00,300 I'm so excited 315 00:20:00,300 --> 00:20:01,700 I don't know what to say 316 00:20:01,766 --> 00:20:03,233 thank you very much 317 00:20:03,466 --> 00:20:06,666 Lillian finishes up with an exhibition of balance 318 00:20:06,866 --> 00:20:11,199 and poise but controversy surrounds her win 319 00:20:11,300 --> 00:20:13,666 when she's revealed as a professional model 320 00:20:13,666 --> 00:20:16,433 for Ohio's Buckeye Lake amusement park 321 00:20:18,000 --> 00:20:21,233 which the contest backers have invested in 322 00:20:22,666 --> 00:20:23,966 a more enduring fame 323 00:20:23,966 --> 00:20:26,999 is won by the Babe Ruth of women's sports 324 00:20:27,666 --> 00:20:29,499 Mildred Diefrickson 325 00:20:31,800 --> 00:20:32,400 she is one of 326 00:20:32,400 --> 00:20:35,600 the most successful female athletes of all time 327 00:20:40,300 --> 00:20:42,400 in July 1932 328 00:20:42,566 --> 00:20:43,999 the 21 year old Texan 329 00:20:44,000 --> 00:20:46,533 is filmed at the Olympic trials in Evanston 330 00:20:46,533 --> 00:20:49,966 Illinois where she wins six out of eight events 331 00:20:57,500 --> 00:20:58,100 Officer Glad 332 00:20:58,100 --> 00:21:00,366 50 chance to be on the United States Olympic team 333 00:21:00,366 --> 00:21:01,399 in Los Angeles 334 00:21:02,766 --> 00:21:04,833 at the Los Angeles Games in August 335 00:21:05,066 --> 00:21:07,766 she competes in the maximum three individual 336 00:21:07,766 --> 00:21:10,733 events that women are limited to winning 337 00:21:10,733 --> 00:21:12,899 gold in the 800 meter hurdles 338 00:21:14,400 --> 00:21:18,866 gold in javelin and silver in the high jump 339 00:21:21,266 --> 00:21:23,233 but despite her accomplishments 340 00:21:23,366 --> 00:21:25,966 she's dog by patronizing attitudes 341 00:21:26,566 --> 00:21:28,799 criticized for her athletic build 342 00:21:28,800 --> 00:21:31,433 and supposedly manish appearance 343 00:21:32,666 --> 00:21:34,633 but she refuses to buckle 344 00:21:36,166 --> 00:21:38,899 she takes up golf in 1935 345 00:21:39,066 --> 00:21:41,999 and becomes the game's greatest female star 346 00:21:43,400 --> 00:21:46,966 Dietrichsen drives 1,000 practice balls a day 347 00:21:47,200 --> 00:21:48,500 and is instrumental in 348 00:21:48,500 --> 00:21:50,500 establishing the women's pro game 349 00:21:51,566 --> 00:21:52,799 ten years later 350 00:21:52,800 --> 00:21:55,433 she's earning $100,000 a year 351 00:21:55,466 --> 00:21:58,299 around 1.1 million today 352 00:22:02,500 --> 00:22:05,833 while white sports stars earn money and prestige 353 00:22:05,900 --> 00:22:08,633 black Americans are held back by prejudice 354 00:22:11,300 --> 00:22:13,566 most colleges are racially segregated 355 00:22:16,600 --> 00:22:19,633 but black colleges take pride in their teams 356 00:22:20,466 --> 00:22:22,999 schools like Tuskegee Institute 357 00:22:23,333 --> 00:22:27,566 whose cheer squad is captured by newsreels in 1934 358 00:22:27,566 --> 00:22:29,999 in the game at Chicago's Soldier Field 359 00:22:30,200 --> 00:22:33,033 against Ohio's Wilberforce University 360 00:22:47,100 --> 00:22:48,500 the cheerleaders of Booker T 361 00:22:48,500 --> 00:22:50,200 Washington High School in Norfolk 362 00:22:50,200 --> 00:22:54,266 Virginia use call and response to motivate the crowd 363 00:22:58,466 --> 00:23:00,899 style quite different from that used at white 364 00:23:00,900 --> 00:23:02,166 American schools 365 00:23:03,266 --> 00:23:07,166 like Northwestern's cheer squad film singing Go You 366 00:23:07,166 --> 00:23:09,666 Northwestern in 1939 367 00:23:18,366 --> 00:23:19,466 but though recreation 368 00:23:19,466 --> 00:23:22,099 and play thrive in the early 1930s 369 00:23:22,200 --> 00:23:24,966 most Americans are under siege 370 00:23:25,800 --> 00:23:28,833 as the Great Depression darkens their lives 371 00:23:29,133 --> 00:23:32,766 they will turn to entertainment to escape its adversity 372 00:23:39,533 --> 00:23:44,199 in 1930 nearly eight out of 10 who do have salary work 373 00:23:44,200 --> 00:23:46,266 receive paid vacation time 374 00:23:49,500 --> 00:23:52,566 with more roads paved and more people owning cars 375 00:23:52,800 --> 00:23:55,100 Americans head off to explore the country 376 00:23:59,266 --> 00:24:01,966 Scientist Arthur Sherman from Mount Clemens 377 00:24:01,966 --> 00:24:04,133 Michigan sees an opportunity 378 00:24:04,133 --> 00:24:07,166 in the surge of enthusiasm for the great outdoors 379 00:24:08,566 --> 00:24:12,099 he designs and builds what he calls a covered wagon 380 00:24:16,766 --> 00:24:20,699 and kickstarts a craze for recreational vehicles 381 00:24:21,766 --> 00:24:25,099 uh oh there's somebody knocking at the window again 382 00:24:25,900 --> 00:24:27,133 the name Covered Wagon 383 00:24:27,133 --> 00:24:30,233 is intended to conjure images of the Old West 384 00:24:34,600 --> 00:24:35,900 and if you got money 385 00:24:35,900 --> 00:24:37,600 an RV can be yours 386 00:24:37,700 --> 00:24:40,466 starting from $395 387 00:24:44,866 --> 00:24:48,899 in 1931 Sherman sells 117 388 00:24:49,366 --> 00:24:53,899 Five years later his company is producing 1,000 a month 389 00:24:56,366 --> 00:24:59,366 each is equipped with conveniences like a bathtub 390 00:24:59,933 --> 00:25:02,799 stove and even ice boxes 391 00:25:06,966 --> 00:25:09,699 top of the line models feature a telephone intercom 392 00:25:09,700 --> 00:25:10,833 to your chauffeur 393 00:25:12,100 --> 00:25:14,100 how about how about gonna move face up there 394 00:25:14,100 --> 00:25:16,000 that's 20 miles faster now 395 00:25:16,766 --> 00:25:19,466 by 1936 trailer manufacture 396 00:25:19,466 --> 00:25:21,899 is America's fastest growing industry 397 00:25:22,000 --> 00:25:24,633 with up to 400 competing companies 398 00:25:28,800 --> 00:25:32,166 but some of that boom is spurred by insecurity 399 00:25:33,100 --> 00:25:36,166 the depression wipes out thousands of homeowners 400 00:25:36,600 --> 00:25:39,033 foreclosures become commonplace 401 00:25:40,200 --> 00:25:42,600 and sales of new homes collapse 402 00:25:44,333 --> 00:25:45,399 the travel trailer 403 00:25:45,400 --> 00:25:48,100 offers an affordable housing alternative 404 00:25:48,766 --> 00:25:50,766 it's cheaper than bricks and mortar 405 00:25:50,866 --> 00:25:52,733 and removes the pressures of rent 406 00:25:52,733 --> 00:25:54,999 mortgage and property taxes 407 00:25:59,966 --> 00:26:02,333 in Detroit car designer William B 408 00:26:02,333 --> 00:26:05,599 Stout introduces a larger all metal trailer 409 00:26:05,700 --> 00:26:08,366 which he names a mobile home 410 00:26:10,333 --> 00:26:13,466 it can be permanently fixed to a concrete base 411 00:26:14,100 --> 00:26:17,066 and stout believes it provides a solution to those who 412 00:26:17,066 --> 00:26:18,299 can't afford a house 413 00:26:20,300 --> 00:26:21,933 by 1936 the 414 00:26:21,933 --> 00:26:25,633 number of trailer camps in America has grown to 15,000 415 00:26:26,166 --> 00:26:28,566 complete with utilities like electricity 416 00:26:28,733 --> 00:26:29,866 they create new 417 00:26:29,866 --> 00:26:32,699 semi permanent communities across the country 418 00:26:33,733 --> 00:26:36,566 the era of the trailer park has begun 419 00:26:37,000 --> 00:26:39,533 and parks like this one in Hampton Beach 420 00:26:39,533 --> 00:26:40,466 New Hampshire 421 00:26:40,533 --> 00:26:42,366 opened in 1935 422 00:26:42,366 --> 00:26:43,866 still exist today 423 00:26:44,466 --> 00:26:49,399 by 1936 an estimated 300,000 Americans live in trailers 424 00:26:49,733 --> 00:26:52,299 to some that's a worrisome trend 425 00:26:52,866 --> 00:26:56,066 one part of the population of the United States 426 00:26:56,066 --> 00:26:59,766 will be living in automobile trailers within 20 years 427 00:27:02,666 --> 00:27:05,399 but struggling Americans love their trailers 428 00:27:05,600 --> 00:27:08,166 they enable people to get away from it all 429 00:27:10,000 --> 00:27:12,200 in this time of economic gloom 430 00:27:12,500 --> 00:27:14,800 people seek escapes of all kinds 431 00:27:18,533 --> 00:27:20,833 horse racing booms in the depression 432 00:27:23,700 --> 00:27:26,966 it draws almost as many people as baseball 433 00:27:28,500 --> 00:27:31,800 like the crowds here at Hialeah Park in Miami Florida 434 00:27:34,166 --> 00:27:37,299 Between 1932 and 1935 435 00:27:37,333 --> 00:27:40,233 20 states legalized trackside gambling 436 00:27:41,266 --> 00:27:44,666 it's easy to tax and generates much needed revenue 437 00:27:47,300 --> 00:27:50,666 Americans wage $500 million every year 438 00:27:51,100 --> 00:27:53,666 the same as the entire defense budget 439 00:27:58,466 --> 00:28:01,966 with high stakes comes intense competition 440 00:28:02,300 --> 00:28:05,200 and no prize is greater than the Kentucky Derby 441 00:28:06,100 --> 00:28:08,200 racing fans doll themselves up 442 00:28:08,200 --> 00:28:10,333 and parade at Churchill Downs 443 00:28:10,333 --> 00:28:11,366 as they've been doing on 444 00:28:11,366 --> 00:28:15,166 the first Saturday in may since 1875 445 00:28:18,700 --> 00:28:19,966 by the 1930s 446 00:28:19,966 --> 00:28:20,666 the Derby is 447 00:28:20,666 --> 00:28:23,633 one of the country's most revered sporting traditions 448 00:28:25,600 --> 00:28:27,966 tens of thousands pack the rail 449 00:28:28,700 --> 00:28:31,366 paying 50 cents to stand in the infield 450 00:28:35,500 --> 00:28:36,700 but the best views 451 00:28:36,900 --> 00:28:39,866 are from the back seats in Millionaire's Road 452 00:28:42,900 --> 00:28:44,466 every running is preceded by 453 00:28:44,466 --> 00:28:46,666 the university of Louisville's marching band 454 00:28:46,666 --> 00:28:48,966 playing My Old Kentucky Home 455 00:28:50,533 --> 00:28:52,133 before the horses line up 456 00:28:52,133 --> 00:28:54,099 for the one and a quarter mile race 457 00:28:55,333 --> 00:28:59,633 celebrating as the most exciting two minutes in sports 458 00:29:04,066 --> 00:29:06,599 on May 6th, 1933 459 00:29:06,866 --> 00:29:08,633 a bitter battle breaks out 460 00:29:09,300 --> 00:29:10,966 head play on the outside 461 00:29:10,966 --> 00:29:14,266 and brokers tip approach the finish neck and neck 462 00:29:15,400 --> 00:29:19,100 and the two jockeys whip each other and not the horses 463 00:29:20,400 --> 00:29:22,766 it's dubbed the fighting finish 464 00:29:22,766 --> 00:29:25,766 captured in the races most famous photograph 465 00:29:27,866 --> 00:29:29,933 Broker's tip is declared the winner 466 00:29:29,933 --> 00:29:31,966 pleasing jockey Don Meade 467 00:29:36,000 --> 00:29:37,866 he and rival Herb Fisher 468 00:29:37,866 --> 00:29:40,699 are suspended following a post race brawl 469 00:29:42,733 --> 00:29:43,999 but the 9 to 1 Victor 470 00:29:44,000 --> 00:29:47,266 Brokers tip sends many gamblers home happy 471 00:29:50,166 --> 00:29:52,866 providing Americans with more free time 472 00:29:52,933 --> 00:29:54,699 and places to spend it 473 00:29:54,866 --> 00:29:57,699 is one of the goals of FTR's New Deal 474 00:30:00,466 --> 00:30:03,833 The Works Progress Administration or WPA 475 00:30:04,266 --> 00:30:07,666 builds recreational facilities to spur the economy 476 00:30:11,566 --> 00:30:14,666 eight million Americans are employed to construct them 477 00:30:15,200 --> 00:30:18,300 including more than 3,000 stadiums 478 00:30:20,200 --> 00:30:23,900 and swimming pools like this one in Harlem 479 00:30:29,366 --> 00:30:32,766 8,000 parks give millions of families somewhere they 480 00:30:32,766 --> 00:30:34,499 can relax for free 481 00:30:37,200 --> 00:30:39,766 12,800 playgrounds 482 00:30:39,766 --> 00:30:42,266 provide kids with little worlds of their own 483 00:30:43,266 --> 00:30:45,766 where they can do what kids do best 484 00:30:48,266 --> 00:30:50,299 almost every community in America 485 00:30:50,300 --> 00:30:52,200 benefits from new amenities 486 00:30:52,333 --> 00:30:54,699 at a cost in 1935 487 00:30:54,733 --> 00:30:57,433 of $4.9 billion 488 00:31:00,966 --> 00:31:04,366 what maybe the WPA's most innovative idea 489 00:31:04,366 --> 00:31:07,166 is named Federal Project number one 490 00:31:14,900 --> 00:31:19,666 in 1935 $27 million goes to the creative arts 491 00:31:21,000 --> 00:31:24,266 it's an unprecedented attempt to promote American music 492 00:31:24,466 --> 00:31:26,033 art and drama 493 00:31:31,100 --> 00:31:34,766 The Federal Theater Project employs 12,700 494 00:31:34,766 --> 00:31:37,199 in jobs ranging from set builders 495 00:31:38,600 --> 00:31:40,233 to costume designers 496 00:31:44,733 --> 00:31:47,899 12 stage productions play in schools 497 00:31:47,900 --> 00:31:50,000 community centres and theatres 498 00:31:50,166 --> 00:31:52,899 bringing stories like the anti fascist play 499 00:31:52,900 --> 00:31:55,800 it can't happen here to new audiences 500 00:31:56,066 --> 00:31:58,566 and you won't find any subversive books here 501 00:32:02,100 --> 00:32:03,400 now how about this 502 00:32:03,933 --> 00:32:07,499 now this fella Charles Dicken wasn't here Communist 503 00:32:08,166 --> 00:32:11,066 the project is run by playwright Halle Flanagan 504 00:32:12,000 --> 00:32:15,233 she's determined to use theater to fight racism 505 00:32:16,766 --> 00:32:20,733 in 1936 Flanagan hires twenty year old newcomer 506 00:32:20,733 --> 00:32:22,133 Orson Wells 507 00:32:22,133 --> 00:32:24,766 to produce a version of Shakespeare's Macbeth 508 00:32:25,900 --> 00:32:28,900 performed entirely by African Americans 509 00:32:30,200 --> 00:32:33,166 my name is Macbeth turn 510 00:32:33,266 --> 00:32:34,199 it's the first time 511 00:32:34,200 --> 00:32:39,033 black theater has received government money 10 King 512 00:32:40,766 --> 00:32:42,533 Wells transfers the place 513 00:32:42,533 --> 00:32:45,466 Scottish setting to Haiti behold 514 00:32:45,666 --> 00:32:49,066 the production becomes known as the Voodoo Macbeth 515 00:32:49,066 --> 00:32:50,299 the time is free 516 00:32:51,333 --> 00:32:55,066 all am Malcolm Peace 517 00:32:56,600 --> 00:32:58,466 it premieres at the Lafayette Theatre 518 00:32:58,466 --> 00:33:02,099 on Seventh Avenue in Harlem in April 1936 519 00:33:03,133 --> 00:33:05,366 an integrated crowd of 10,000 520 00:33:05,366 --> 00:33:08,399 jam the road for 10 blocks next to the theater 521 00:33:08,866 --> 00:33:11,199 Hope Venom would be come to dance the name 522 00:33:11,300 --> 00:33:12,366 and I would try the last 523 00:33:12,366 --> 00:33:13,633 I have no way 524 00:33:15,333 --> 00:33:18,599 and stars Maurice Ellis and Charles Collins 525 00:33:18,700 --> 00:33:21,333 make the production a box office smash 526 00:33:21,333 --> 00:33:23,466 on a tour of the north and west 527 00:33:30,500 --> 00:33:33,400 by 1939 Americans are spending 528 00:33:33,400 --> 00:33:37,033 $3.8 billion a year on recreation 529 00:33:38,733 --> 00:33:43,299 and even a war can't stop the country from having fun 530 00:33:48,966 --> 00:33:51,566 September 8th, 1943 531 00:33:52,166 --> 00:33:54,166 at New York's Madison Square Garden 532 00:33:54,166 --> 00:33:57,899 up to 50,000 spectators watch soldiers and sailors 533 00:33:58,000 --> 00:33:59,600 compete in the country's biggest 534 00:33:59,600 --> 00:34:01,366 annual dance competition 535 00:34:05,200 --> 00:34:08,766 the jitterbug craze is still in full swing 536 00:34:12,400 --> 00:34:14,433 Entertainment is a morale booster 537 00:34:14,666 --> 00:34:17,466 supported by President Franklin D Roosevelt 538 00:34:22,600 --> 00:34:23,733 two years earlier 539 00:34:23,733 --> 00:34:25,766 in April 1941 540 00:34:25,800 --> 00:34:28,900 he throws the first pitch to open the baseball season 541 00:34:28,933 --> 00:34:30,899 at Washington's Griffith Stadium 542 00:34:32,900 --> 00:34:34,966 the president has thrown the opening pitch 543 00:34:34,966 --> 00:34:36,366 eight years in a row 544 00:34:37,766 --> 00:34:39,199 but by year's end 545 00:34:39,333 --> 00:34:41,166 America is at war 546 00:34:41,500 --> 00:34:44,166 and team owners question if the major leagues 547 00:34:44,166 --> 00:34:45,266 should continue 548 00:34:47,133 --> 00:34:48,699 Roosevelt values baseball's 549 00:34:48,700 --> 00:34:50,600 importance to the nation's morale 550 00:34:51,066 --> 00:34:53,399 and asks the big leaguers to play on 551 00:34:55,066 --> 00:34:57,633 they'll be a shadow of their pre war selves 552 00:34:58,300 --> 00:35:01,633 dozens of stars like Yankees legend Joe Dimaggio 553 00:35:01,866 --> 00:35:03,499 join the armed forces 554 00:35:05,866 --> 00:35:06,733 to fill the vacuum 555 00:35:06,733 --> 00:35:09,466 some very different ball players step up to the plate 556 00:35:12,566 --> 00:35:15,199 the women's game has been developed by players like 557 00:35:15,200 --> 00:35:16,600 Josie Caruso 558 00:35:18,266 --> 00:35:21,499 I feel that baseball offers opportunities 559 00:35:21,500 --> 00:35:23,600 and a great chance to recreation 560 00:35:23,600 --> 00:35:25,666 I get a great kick out of it 561 00:35:30,000 --> 00:35:32,933 but women have been limited to exhibition games 562 00:35:32,933 --> 00:35:35,066 despite enthusiastic crowds 563 00:35:45,566 --> 00:35:47,966 with the men's game weakened by the war 564 00:35:48,100 --> 00:35:49,866 Chicago Cubs owner Philip K 565 00:35:49,866 --> 00:35:50,766 Wrigley forms 566 00:35:50,766 --> 00:35:54,899 the first professional women's baseball league in 1943 567 00:35:55,933 --> 00:35:58,499 his mantra is look like women 568 00:35:58,766 --> 00:36:00,099 play like men 569 00:36:05,533 --> 00:36:08,266 the players are required to wear skirts 570 00:36:08,500 --> 00:36:10,900 and deal with the pain of sliding into second 571 00:36:10,900 --> 00:36:12,233 with bare legs 572 00:36:15,766 --> 00:36:18,466 each player earns up to $80 a week 573 00:36:18,600 --> 00:36:20,200 if she follows strict rules 574 00:36:20,200 --> 00:36:23,866 covering neat haircuts and no smoking or drinking 575 00:36:29,666 --> 00:36:32,066 amateur cameraman Bud Nelson of Rockford 576 00:36:32,066 --> 00:36:34,866 Illinois captures a home movie of 577 00:36:34,866 --> 00:36:36,699 the league's most successful team 578 00:36:36,966 --> 00:36:38,399 the Rockford Peaches 579 00:36:40,166 --> 00:36:42,599 he films them soon after the end of the war 580 00:36:42,600 --> 00:36:45,166 in a game against the Muskegon Lassies 581 00:36:45,200 --> 00:36:47,200 at Rockford's Bayer Stadium 582 00:36:50,400 --> 00:36:51,500 the lineup features some of 583 00:36:51,500 --> 00:36:53,466 the game's greatest female players 584 00:36:54,166 --> 00:36:56,766 including the league's top hitter 585 00:36:56,866 --> 00:36:58,399 Dorothy Kamenzek 586 00:36:59,266 --> 00:37:01,866 and centre fielder Dottie Ferguson 587 00:37:08,800 --> 00:37:12,666 but after 1945 as male stars return from the war 588 00:37:12,866 --> 00:37:14,699 the women's league can't compete 589 00:37:15,666 --> 00:37:17,666 attendance declines rapidly 590 00:37:18,666 --> 00:37:21,966 and in 1954 the league folds 591 00:37:24,966 --> 00:37:26,499 despite its demise 592 00:37:26,666 --> 00:37:29,666 the idea of physical fitness for both sexes 593 00:37:29,700 --> 00:37:31,600 keeps growing in popularity 594 00:37:34,000 --> 00:37:37,066 the show place for bodybuilders is Muscle Beach 595 00:37:37,066 --> 00:37:38,966 in Santa Monica California 596 00:37:41,566 --> 00:37:45,333 in 1948 a young director named Joseph Strick 597 00:37:45,333 --> 00:37:46,933 captures the beach on film 598 00:37:46,933 --> 00:37:50,399 in a documentary about this American subculture 599 00:37:53,900 --> 00:37:57,500 exercise fanatics workout on crude metal equipment 600 00:37:57,700 --> 00:37:59,800 first installed as a depression error 601 00:37:59,800 --> 00:38:01,200 construction project 602 00:38:07,733 --> 00:38:08,999 the California sun 603 00:38:09,000 --> 00:38:12,900 sea and sand attract dedicated fitness obsessives 604 00:38:13,166 --> 00:38:16,799 who transform the beach into a temple of toned bodies 605 00:38:17,800 --> 00:38:20,866 and earn Muscle Beach its famous name 606 00:38:22,866 --> 00:38:25,299 it's also the home of the two piece swimsuit 607 00:38:25,533 --> 00:38:29,566 created by pioneering female bodybuilder Abby Stockton 608 00:38:30,700 --> 00:38:33,100 when the traditional all in one bathing suit 609 00:38:33,133 --> 00:38:35,699 proves too restrictive for her workouts 610 00:38:37,933 --> 00:38:40,866 the stars of Muscle Beach attract huge crowds 611 00:38:46,966 --> 00:38:51,166 this 1954 home movie captures 17 year old Inglewood 612 00:38:51,166 --> 00:38:54,199 California high school girl Barbara Thomason 613 00:38:54,266 --> 00:38:56,699 claiming the title of Miss Muscle Beach 614 00:38:59,200 --> 00:39:00,966 getting her hands on the trophy 615 00:39:01,100 --> 00:39:03,766 means fighting off the presenters advances 616 00:39:06,000 --> 00:39:09,600 bodybuilding isn't just popular it's lucrative 617 00:39:12,733 --> 00:39:16,399 just ask Charles Atlas his pitch 618 00:39:16,666 --> 00:39:18,799 every man needs to work out 619 00:39:18,900 --> 00:39:21,833 as seen in this 1946 promotional film 620 00:39:22,566 --> 00:39:24,699 I read thousands of letters from people 621 00:39:24,700 --> 00:39:26,466 seeking better help and happiness 622 00:39:27,366 --> 00:39:27,866 the other day 623 00:39:27,866 --> 00:39:31,066 a very rich man called me up and said Charlie 624 00:39:32,000 --> 00:39:34,066 I just lost a half million dollars 625 00:39:34,200 --> 00:39:35,700 and want to blow my brain cell 626 00:39:35,900 --> 00:39:38,766 so I told him to forget it and get to exercise 627 00:39:39,600 --> 00:39:42,400 let me teach you how to become strong like this 628 00:39:44,400 --> 00:39:46,800 Atlas develops a bodybuilding program 629 00:39:46,800 --> 00:39:48,166 for the average Joe 630 00:39:50,733 --> 00:39:52,299 instead of barbells 631 00:39:52,566 --> 00:39:55,599 his mail order business just sends workout lessons 632 00:39:55,900 --> 00:39:59,266 saving on shipping and making millions 633 00:40:01,566 --> 00:40:04,466 anyone can follow the lessons in their own home 634 00:40:06,066 --> 00:40:09,233 Atlas becomes an international celebrity 635 00:40:09,600 --> 00:40:10,933 made rich and famous 636 00:40:10,933 --> 00:40:14,399 by exploiting free time as a business 637 00:40:15,600 --> 00:40:18,466 the concept of selling fitness to ordinary people 638 00:40:18,466 --> 00:40:19,899 is also what drives 639 00:40:19,900 --> 00:40:22,700 one of the country's most successful organizations 640 00:40:23,600 --> 00:40:25,166 Little League Baseball 641 00:40:30,566 --> 00:40:34,099 it's created by a Pennsylvanian named Carl Stutz 642 00:40:35,600 --> 00:40:39,033 you know we can't do too much for our boys 643 00:40:39,800 --> 00:40:41,600 they're only young ones 644 00:40:42,933 --> 00:40:45,466 starts has an egalitarian vision 645 00:40:46,500 --> 00:40:47,866 there are no tryouts 646 00:40:47,866 --> 00:40:49,033 no one gets cut 647 00:40:49,466 --> 00:40:51,999 each player is given an equal chance 648 00:40:52,000 --> 00:40:54,966 and is placed on a team that matches his abilities 649 00:40:59,000 --> 00:41:01,433 it's approach depends on volunteers 650 00:41:02,366 --> 00:41:05,466 and the kids themselves to help build fields 651 00:41:09,066 --> 00:41:11,366 Little League pioneers safety advances 652 00:41:11,366 --> 00:41:15,399 like rubber cleats and mandatory helmets 653 00:41:17,966 --> 00:41:21,099 during the 1950s it sweeps the nation 654 00:41:22,733 --> 00:41:25,033 this 1950 promotional film 655 00:41:25,066 --> 00:41:27,733 captures the eight best teams in the country 656 00:41:27,733 --> 00:41:29,099 arriving in Williamsport 657 00:41:29,100 --> 00:41:30,066 Pennsylvania 658 00:41:30,533 --> 00:41:33,266 to fight for the Little League World Series 659 00:41:38,200 --> 00:41:41,400 the two left standing are Houston Texas and Bridgeport 660 00:41:41,400 --> 00:41:42,233 Connecticut 661 00:41:47,533 --> 00:41:49,299 Bridgeport star pitcher 662 00:41:49,300 --> 00:41:52,233 is 12 year old southpaw John Lewis 663 00:41:56,566 --> 00:41:58,266 lauded by his teammates 664 00:41:58,600 --> 00:42:01,333 he's following in the footsteps of Jackie Robinson 665 00:42:01,333 --> 00:42:02,766 who three years earlier 666 00:42:02,766 --> 00:42:05,066 broke the color barrier in the majors 667 00:42:10,933 --> 00:42:14,066 thousands watch Houston triumph 2 to one 668 00:42:17,200 --> 00:42:19,100 and the Hoop LA from the victory 669 00:42:19,100 --> 00:42:21,966 is captured in this newsweel footage of a parade 670 00:42:21,966 --> 00:42:24,366 held in Houston for the team's return 671 00:42:27,300 --> 00:42:29,266 at the start of the 1950s 672 00:42:29,300 --> 00:42:32,466 fortunes are being made by selling entertainment 673 00:42:32,666 --> 00:42:34,466 leisure and fun 674 00:42:35,366 --> 00:42:37,566 no one wants to miss out on the money 675 00:42:37,800 --> 00:42:41,433 and even sports with an image problem can make millions 676 00:42:41,566 --> 00:42:44,699 profits from yet another perfect game 677 00:42:48,766 --> 00:42:52,866 February 28th, 1949 Chicago Stadium 678 00:42:54,533 --> 00:42:58,399 over 20,000 fans pay to watch the Minneapolis Lakers 679 00:42:58,400 --> 00:43:00,700 take on the Harlem Globetrotters 680 00:43:01,666 --> 00:43:03,533 the crowd is drawn by the Globetrotters 681 00:43:03,533 --> 00:43:05,166 spectacular showmanship 682 00:43:06,466 --> 00:43:09,366 the all black team defies racial stereotypes 683 00:43:09,366 --> 00:43:11,566 with its finally home skills 684 00:43:14,000 --> 00:43:16,000 teams in the newly formed NBA 685 00:43:16,000 --> 00:43:19,200 play the Globe Trotters to raise the league's profile 686 00:43:19,533 --> 00:43:20,766 and their income 687 00:43:28,066 --> 00:43:32,233 because now money is truly the name of the game 688 00:43:36,700 --> 00:43:39,966 a 1953 survey reveals that Americans 689 00:43:39,966 --> 00:43:44,599 are spending $18 billion per year on leisure activities 690 00:43:45,733 --> 00:43:49,866 everything from spectator sports to fishing 691 00:43:50,766 --> 00:43:53,433 to niche sports like sand yachting 692 00:43:56,566 --> 00:43:59,699 millions of families find their favourite entertainment 693 00:43:59,900 --> 00:44:01,433 a few blocks from home 694 00:44:02,466 --> 00:44:03,766 at the bowling alley 695 00:44:04,500 --> 00:44:06,900 the game has been a popular blue collar pastime 696 00:44:06,900 --> 00:44:07,833 for decades 697 00:44:08,066 --> 00:44:10,899 but is tainted by a CD reputation 698 00:44:11,800 --> 00:44:14,166 boys hired to reset fallen pins 699 00:44:14,166 --> 00:44:16,799 were known to take bribes from gamblers 700 00:44:17,500 --> 00:44:21,166 until a new technology transforms the sport 701 00:44:22,800 --> 00:44:26,400 the automatic pinsetter makes the game respectable 702 00:44:27,066 --> 00:44:29,999 and available 24 hours a day 703 00:44:31,133 --> 00:44:34,366 a promotional campaign by the American Bowling Congress 704 00:44:34,366 --> 00:44:39,399 makes it a 350 million dollar industry by 1958 705 00:44:48,666 --> 00:44:52,699 4,000 bowling lanes are built annually across the US 706 00:44:54,866 --> 00:44:58,433 an estimated 22 million Americans bowl regularly 707 00:44:58,666 --> 00:45:00,899 more than play any other sport 708 00:45:02,566 --> 00:45:04,366 the game brings in 10 times 709 00:45:04,366 --> 00:45:06,766 the receipts of Major League Baseball 710 00:45:09,333 --> 00:45:11,999 top players like Don Carter are celebrities 711 00:45:12,000 --> 00:45:14,866 filmed here with his Budweiser sponsored team 712 00:45:17,733 --> 00:45:20,133 the first ever million dollar endorsement deal 713 00:45:20,133 --> 00:45:23,899 doesn't go to a big league slugger or NFL quarterback 714 00:45:24,400 --> 00:45:26,266 it goes to Don Carter 715 00:45:31,133 --> 00:45:35,099 it's July 1956 in Wethersfield Connecticut 716 00:45:37,666 --> 00:45:41,166 the Barstow family parents Robbins and Meg 717 00:45:41,200 --> 00:45:42,600 four year old Danny 718 00:45:42,733 --> 00:45:45,633 eight year old David and 11 year old Mary 719 00:45:45,866 --> 00:45:49,366 are one of 25 American families to win a competition 720 00:45:54,766 --> 00:45:56,799 the whole street turns out to wave them off 721 00:45:56,800 --> 00:45:59,000 on the vacation of a lifetime 722 00:46:00,600 --> 00:46:03,300 they're heading to America's dream destination 723 00:46:04,600 --> 00:46:07,833 the place millions are saving their money to experience 724 00:46:09,000 --> 00:46:14,800 it calls itself the happiest place on earth Disneyland 725 00:46:17,133 --> 00:46:20,266 it's the culmination of what began at Coney Island 726 00:46:20,566 --> 00:46:22,566 putting fun on sale 727 00:46:23,666 --> 00:46:25,166 and it's astonishing scale 728 00:46:25,166 --> 00:46:27,633 leaves the Barstow kids awestruck 729 00:46:30,000 --> 00:46:32,400 11 people work at Disneyland 730 00:46:32,766 --> 00:46:34,933 and the Barstow's camera even captures 731 00:46:34,933 --> 00:46:37,866 a young Steve Martin working as a magician 732 00:46:42,333 --> 00:46:45,533 the 60 acre park opened in 1955 in Anaheim 733 00:46:45,533 --> 00:46:49,466 California with an admission fee of $1 for adults 734 00:46:49,666 --> 00:46:51,399 and 50 cents for kids 735 00:46:55,366 --> 00:46:59,099 but to get on any of the 35 rides you pay extra 736 00:47:02,366 --> 00:47:03,299 at every corner 737 00:47:03,300 --> 00:47:05,900 there's an opportunity to buy into the brand 738 00:47:08,533 --> 00:47:11,566 Disney shrewd exploitation of family friendly 739 00:47:11,566 --> 00:47:12,499 entertainment 740 00:47:12,566 --> 00:47:14,999 makes the park a financial juggernaut 741 00:47:16,300 --> 00:47:19,866 nearly 4 million visit in its first year of operation 742 00:47:19,933 --> 00:47:24,466 by 1957 it's making a profit of $1 million a year 743 00:47:27,366 --> 00:47:29,133 it's the ultimate embodiment 744 00:47:29,133 --> 00:47:31,166 of the American leisure industry 745 00:47:35,600 --> 00:47:37,400 Disney's version of fun 746 00:47:37,533 --> 00:47:40,233 becomes an iconic American lifestyle 747 00:47:41,000 --> 00:47:42,966 one you can buy 55708

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