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seen in colour for the first time
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early in the 20th century
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Americans start to work less and to play more
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and time off
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makes a new way of life possible
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and don't forget man grenade grenade
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kids start going to summer camps
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and any girl can be Miss America
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I'm so excited I don't know what to say
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free time becomes big business
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everyone's taking part
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my name is Macbeth spending millions just to have fun
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this is the story of America at play
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as you've never seen it before
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I want us to be captured
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19:05 New York City
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an early film by Thomas Edison
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follows a group of schoolgirls to the real life
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hottest ticket in town
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Brooklyn's Coney Island
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home of America's earliest amusement parks
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and some of the first places where
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big profits are earned from fun and entertainment
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thousands pour into Coney Island with thrills
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at three parks await those who can pay
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at Dreamland exotic camel rides past giant water shoots
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at Steeple Chase Park
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a 25 cent entry fee buys access to 25 rides
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but this rolling barrel lacks in safety harnesses
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it more than makes up for in fun
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the top attraction at steeplechase
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a gravity powered wooden horse race
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they'll have to wait another 22 years
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for the cyclone roller coaster to open
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and at Luna Park
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250,000 electric lights
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make it brighter than the Manhattan skyline
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as the fame of Coney Island's park
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spreads across the nation
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so too does the entertainment
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business which it's helped to create
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a business that's about to get a new jolt of energy
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from sports
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June 1910 Reno Nevada
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300 workmen are constructing a 22,000 seat arena
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for the fight of the century
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it's the first time a boxing venue is built to house
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one single fight
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former champion Jim Jeffries is back in training
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and it's not just for the 101,000 dollar purse
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he's got something to prove
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his opponent is the current world champion
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32 year old Texan Jack Johnson
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Two years earlier
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in Sydney Australia
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Johnson beats Tommy Burns to become the first black man
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to win the world heavyweight title
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but the idea of a black world champ
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upsets white America
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Jim Jeffries is quoted as saying
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he's fighting to prove
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that a white man is better than a Negro
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the fight is so significant
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that in an error when filming is still rare
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even the build up is captured
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twenty thousand people from all over America
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have the time and the money to flock to Reno
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paying 10 bucks and up around $240 today
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and on July 4th, 1910
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an almost entirely white male crowd builds the stands
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Jeffreys billed as the Great White Hope
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refuses to shake Johnson's hand
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Jeffrey starts aggressively
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but Johnson is a superior fighter
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and Jeffreys soon tires
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in the 15th round
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Jeffries is knocked down
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for the first time in his career
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and then put through the ropes before he finally quits
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Jack Johnson is victorious
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undisputed as heavyweight champion
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but reports of his victory lead to claims of a fix
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and to violence against black Americans
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the fight footage becomes
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one of the year's most popular newsreels
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but fearing it's inflammatory
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in 1912 Congress bans
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the interstate transport of boxing footage
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nonetheless
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the footage makes Johnson
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one of the first national sports celebrities
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his high profile reflects
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the increasing importance of sports and leisure
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in an era when Americans have more free time
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and more money
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in 1916 federal
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laws begin to limit working days to eight hours now
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ordinary American families will have more time to relax
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and play together
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time that many parents want their children to spend
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in an organized and healthy way
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The Girl Scouts preach that exposing girls to
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the right leisure activities builds character
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the group's founder Juliet Gordon Low is a trailblazer
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she recognises films
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potential to promote the organization
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in 1918 she commissions a dramatised documentary
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entitled The Golden Eaglet
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it tells the story of Margaret
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who discovers the benefits of the Girl Scouts
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she learns to spend her free time in a meaningful way
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by developing skills like caring for the sick
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and even solving a violent crime
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the film features
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one of the earliest portrayals of a summer camp
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a brand new experience for thousands of American kids
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by 1925 the Girl Scouts pioneer female camping
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with 300 locations
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parents pay around five bucks per week $120 today
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the number of boys summer camps rockets from fewer
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than 100 at the turn of the century
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to more than a thousand in 1918
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camps for both sexes try to build self reliance
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by exposing kids to values
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thought to be fading in an urban world
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they promote an American identity shaped by teamwork
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a concept that for one group of citizens
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is especially appealing
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this semi pro baseball game is filmed in Fresno
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California in 1924
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the players on both teams are all Japanese Americans
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Taizo Tashiyuki
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seen here on camera
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films their lives in these rare
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and never before seen home movies
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his friend Hisitoro Nakagawa has two sports craze sons
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Johnny and Toshio
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they are second generation Americans known as nisae
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born in the USA
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the Nisa see sports as a way to Americanize
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and win the respect of their white neighbours
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they build a thriving baseball community
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including their own semi pro leagues
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based on the West Coast
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Johnny plays for the Fresno Athletic Club
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filmed here in a Nissa League game
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his hitting wins him a nickname the Nissa Babe Ruth
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even though the Nissay are shun by the major leagues
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the game's big stars come to them
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in 1927 Lou Garrigg and Babe Ruth play in Fresno
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as part of an off season exhibition tour
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Johnny helps Gary's Larup and Luze
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beat Ruth's busting Babes
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13 to three
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Johnny's brother Toshio focuses on football
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he's nicknamed Dyna
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short for dynamite because of his powerful tackling
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in games like this one at Fresno's Fireman's Ballpark
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although football made trail baseball and mass appeal
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it's the sport of America's elites
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and for the Ivy League universities it's a gold mine
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the Harvard Crimson team
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has dominated college football since the 1880s
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Harvard Stadium in Boston holds 42,000 paying fans
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making the university $429,000 a year
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around $5 million today
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that kind of money attracts attention
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smaller institutions see sports as a way to earn
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both money and renowned
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in South Bend Indiana
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the university of Notre Dame
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earns fame from the exploits of its football team
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the Fighting Irish
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1 2 1 2 1 4
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during the 1920s
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a Norwegian immigrant named Newt Rock Day
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turns the team into a conquering force
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and becomes the first celebrity football coach
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alright mate
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let's get smart
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somebody alignment here
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another alert
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I go and explain something to a group of 4 tackles
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near the 4 tackles
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stand there and pay absolutely no attention
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Rocky recognizes the power of mass media
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to help him market his brand
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and welcomes cameras to his practices
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the arrival of sound makes Rockney's voice
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instantly recognizable to Americans of the time
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88 71 40 his aggressive Pep talks become legendary
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because he's happy to recreate them for the newsreels
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don't forget madam
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we're gonna get him out of under the
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go go go go
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can we run to the stop and he'll be alright alright
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his skillet publicity is paralleled by
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his success on the field
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building his offense around the forward pass
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and popularizing it as a crowd pleasing weapon
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his 1924 backfield of Jim Crowley
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Elmer Laden
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Don Miller and Harry Stool Drayer
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terrifies opponents with its powerful running game
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when a reporter refers to the players as
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the four horsemen of the Apocalypse
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the PR savvy Rugby
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ensures every paper has a picture of the four
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on horseback
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to run the football program
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Rockney receives the unheard of salary
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of $75,000 per year
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a million today
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by 1931 he's compiled a winning percentage of 8 81
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a record that still stands
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rocking success with the Fighting Irish
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elevates football into a national game
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but at the age of 43
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at the peak of his fame tragedy strikes
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on March 31st, 1931
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the wooden aircraft he's flying in
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breaks up over Kansas
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killing Rockney and seven others
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he's the first national celebrity
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to die in an airplane crash
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100,000 people line the route of his funeral procession
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and the service is broadcast live on network radio
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by now recreation has become a valued part of
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American life
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a blend of patriotism
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money and celebrity
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and a new generation seeking fame and fortune
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is prepared to take enormous risks
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in 1920 America is packed with young people
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almost half the population is under the age of 25
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and many begin to look for crazy new thrills
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weird fads like flagpole sitting sweep the nation
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the point just to see who can sit the longest
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in Atlantic City
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people are drawn by the spectacle of horse diving
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many of the thrill seekers are women
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in 1920 they get the vote
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and earn one third of all college degrees
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by 1928 women comprise 40% of all graduates
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this home movie is filmed in the late 1920s
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at an unknown private girls college
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it captures the first female generation to believe
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having fun is not a privilege
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it's a right
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women are ready to seize new opportunities
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and free time is a chance to push boundaries
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a surplus of postwar aircraft
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and lack of regulation create a new kind of daredevilry
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barn storming
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in the 1920s
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it's a way for pilots to earn money
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by living on the edge
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a 19 year old Nebraskan waitress named Lillian Boyer
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and her pilot
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make the equivalent of up to $15,000 a day
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by courting danger in the sky
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she doesn't believe in safety harnesses
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in 1922 she's filmed wing walking
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above Chattanooga Tennessee
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and a star is born
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this film captures the enormous risks she takes
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trying to leap from a wing
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to a ladder beneath another aircraft
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Lillian performs for huge crowds across
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the US and Canada
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including one astonishing trick
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where she hangs from a wire clamped between her teeth
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Lilian is far from the only
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young woman in her generation breaking records
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the 1929 Women's Air Derby here in Cleveland
276
00:18:00,000 --> 00:18:03,266
Ohio is a showcase for female flyers
277
00:18:04,733 --> 00:18:06,099
on September 2nd
278
00:18:06,200 --> 00:18:10,200
18,000 people see 24 year old Louise Staton
279
00:18:10,333 --> 00:18:13,166
win a cross country race from California
280
00:18:13,266 --> 00:18:15,066
in just over 20 hours
281
00:18:18,300 --> 00:18:20,033
but despite their achievements
282
00:18:20,200 --> 00:18:22,700
the women flyers face discrimination
283
00:18:23,566 --> 00:18:27,333
male organizers limit the horsepower of each aircraft
284
00:18:27,333 --> 00:18:30,466
to what they consider appropriate for women
285
00:18:32,133 --> 00:18:35,199
patronizing reporter nicknames the competition
286
00:18:35,466 --> 00:18:37,099
the Powder Puff Derby
287
00:18:41,700 --> 00:18:45,233
women are still more likely to be told to sit still
288
00:18:45,466 --> 00:18:46,566
and look pretty
289
00:18:48,166 --> 00:18:52,133
in 1926 Norma Smallwood from Oklahoma
290
00:18:52,133 --> 00:18:54,799
is crowned Miss America in Atlantic City
291
00:18:56,966 --> 00:19:00,066
she is the first American Indian to hold the title
292
00:19:00,133 --> 00:19:01,799
and during her years reign
293
00:19:01,800 --> 00:19:05,633
makes around $100,000 from public appearances
294
00:19:06,766 --> 00:19:09,699
but church and women's groups protest the contest
295
00:19:09,766 --> 00:19:11,266
saying it's too commercial
296
00:19:11,266 --> 00:19:12,633
even immoral
297
00:19:13,200 --> 00:19:16,000
in 1929 the pageant is suspended
298
00:19:18,266 --> 00:19:21,233
a rival organisation fills the lucrative gap
299
00:19:22,166 --> 00:19:23,999
and contestants arrive in Baltimore
300
00:19:24,000 --> 00:19:26,200
Maryland from across the country
301
00:19:29,300 --> 00:19:31,966
the debate portion isn't challenging
302
00:19:32,766 --> 00:19:35,399
this weather reminds me of California
303
00:19:35,400 --> 00:19:37,333
well I don't know about California weather
304
00:19:37,333 --> 00:19:39,799
but this is certainly real New York weather
305
00:19:40,700 --> 00:19:43,733
the judges line up to give Miss Buckeye Lake
306
00:19:43,733 --> 00:19:44,966
Lilian Andrus
307
00:19:45,066 --> 00:19:46,066
the good news
308
00:19:46,200 --> 00:19:47,133
Miss Buckeye
309
00:19:47,133 --> 00:19:49,466
it gives me great pleasure to confirm you
310
00:19:49,500 --> 00:19:52,500
the honor of Miss America 1929
311
00:19:52,666 --> 00:19:54,766
the unanimous consent of the judges
312
00:19:54,766 --> 00:19:56,299
I congratulate you
313
00:19:56,666 --> 00:19:59,233
this is the happiest moment of my life
314
00:19:59,300 --> 00:20:00,300
I'm so excited
315
00:20:00,300 --> 00:20:01,700
I don't know what to say
316
00:20:01,766 --> 00:20:03,233
thank you very much
317
00:20:03,466 --> 00:20:06,666
Lillian finishes up with an exhibition of balance
318
00:20:06,866 --> 00:20:11,199
and poise but controversy surrounds her win
319
00:20:11,300 --> 00:20:13,666
when she's revealed as a professional model
320
00:20:13,666 --> 00:20:16,433
for Ohio's Buckeye Lake amusement park
321
00:20:18,000 --> 00:20:21,233
which the contest backers have invested in
322
00:20:22,666 --> 00:20:23,966
a more enduring fame
323
00:20:23,966 --> 00:20:26,999
is won by the Babe Ruth of women's sports
324
00:20:27,666 --> 00:20:29,499
Mildred Diefrickson
325
00:20:31,800 --> 00:20:32,400
she is one of
326
00:20:32,400 --> 00:20:35,600
the most successful female athletes of all time
327
00:20:40,300 --> 00:20:42,400
in July 1932
328
00:20:42,566 --> 00:20:43,999
the 21 year old Texan
329
00:20:44,000 --> 00:20:46,533
is filmed at the Olympic trials in Evanston
330
00:20:46,533 --> 00:20:49,966
Illinois where she wins six out of eight events
331
00:20:57,500 --> 00:20:58,100
Officer Glad
332
00:20:58,100 --> 00:21:00,366
50 chance to be on the United States Olympic team
333
00:21:00,366 --> 00:21:01,399
in Los Angeles
334
00:21:02,766 --> 00:21:04,833
at the Los Angeles Games in August
335
00:21:05,066 --> 00:21:07,766
she competes in the maximum three individual
336
00:21:07,766 --> 00:21:10,733
events that women are limited to winning
337
00:21:10,733 --> 00:21:12,899
gold in the 800 meter hurdles
338
00:21:14,400 --> 00:21:18,866
gold in javelin and silver in the high jump
339
00:21:21,266 --> 00:21:23,233
but despite her accomplishments
340
00:21:23,366 --> 00:21:25,966
she's dog by patronizing attitudes
341
00:21:26,566 --> 00:21:28,799
criticized for her athletic build
342
00:21:28,800 --> 00:21:31,433
and supposedly manish appearance
343
00:21:32,666 --> 00:21:34,633
but she refuses to buckle
344
00:21:36,166 --> 00:21:38,899
she takes up golf in 1935
345
00:21:39,066 --> 00:21:41,999
and becomes the game's greatest female star
346
00:21:43,400 --> 00:21:46,966
Dietrichsen drives 1,000 practice balls a day
347
00:21:47,200 --> 00:21:48,500
and is instrumental in
348
00:21:48,500 --> 00:21:50,500
establishing the women's pro game
349
00:21:51,566 --> 00:21:52,799
ten years later
350
00:21:52,800 --> 00:21:55,433
she's earning $100,000 a year
351
00:21:55,466 --> 00:21:58,299
around 1.1 million today
352
00:22:02,500 --> 00:22:05,833
while white sports stars earn money and prestige
353
00:22:05,900 --> 00:22:08,633
black Americans are held back by prejudice
354
00:22:11,300 --> 00:22:13,566
most colleges are racially segregated
355
00:22:16,600 --> 00:22:19,633
but black colleges take pride in their teams
356
00:22:20,466 --> 00:22:22,999
schools like Tuskegee Institute
357
00:22:23,333 --> 00:22:27,566
whose cheer squad is captured by newsreels in 1934
358
00:22:27,566 --> 00:22:29,999
in the game at Chicago's Soldier Field
359
00:22:30,200 --> 00:22:33,033
against Ohio's Wilberforce University
360
00:22:47,100 --> 00:22:48,500
the cheerleaders of Booker T
361
00:22:48,500 --> 00:22:50,200
Washington High School in Norfolk
362
00:22:50,200 --> 00:22:54,266
Virginia use call and response to motivate the crowd
363
00:22:58,466 --> 00:23:00,899
style quite different from that used at white
364
00:23:00,900 --> 00:23:02,166
American schools
365
00:23:03,266 --> 00:23:07,166
like Northwestern's cheer squad film singing Go You
366
00:23:07,166 --> 00:23:09,666
Northwestern in 1939
367
00:23:18,366 --> 00:23:19,466
but though recreation
368
00:23:19,466 --> 00:23:22,099
and play thrive in the early 1930s
369
00:23:22,200 --> 00:23:24,966
most Americans are under siege
370
00:23:25,800 --> 00:23:28,833
as the Great Depression darkens their lives
371
00:23:29,133 --> 00:23:32,766
they will turn to entertainment to escape its adversity
372
00:23:39,533 --> 00:23:44,199
in 1930 nearly eight out of 10 who do have salary work
373
00:23:44,200 --> 00:23:46,266
receive paid vacation time
374
00:23:49,500 --> 00:23:52,566
with more roads paved and more people owning cars
375
00:23:52,800 --> 00:23:55,100
Americans head off to explore the country
376
00:23:59,266 --> 00:24:01,966
Scientist Arthur Sherman from Mount Clemens
377
00:24:01,966 --> 00:24:04,133
Michigan sees an opportunity
378
00:24:04,133 --> 00:24:07,166
in the surge of enthusiasm for the great outdoors
379
00:24:08,566 --> 00:24:12,099
he designs and builds what he calls a covered wagon
380
00:24:16,766 --> 00:24:20,699
and kickstarts a craze for recreational vehicles
381
00:24:21,766 --> 00:24:25,099
uh oh there's somebody knocking at the window again
382
00:24:25,900 --> 00:24:27,133
the name Covered Wagon
383
00:24:27,133 --> 00:24:30,233
is intended to conjure images of the Old West
384
00:24:34,600 --> 00:24:35,900
and if you got money
385
00:24:35,900 --> 00:24:37,600
an RV can be yours
386
00:24:37,700 --> 00:24:40,466
starting from $395
387
00:24:44,866 --> 00:24:48,899
in 1931 Sherman sells 117
388
00:24:49,366 --> 00:24:53,899
Five years later his company is producing 1,000 a month
389
00:24:56,366 --> 00:24:59,366
each is equipped with conveniences like a bathtub
390
00:24:59,933 --> 00:25:02,799
stove and even ice boxes
391
00:25:06,966 --> 00:25:09,699
top of the line models feature a telephone intercom
392
00:25:09,700 --> 00:25:10,833
to your chauffeur
393
00:25:12,100 --> 00:25:14,100
how about how about gonna move face up there
394
00:25:14,100 --> 00:25:16,000
that's 20 miles faster now
395
00:25:16,766 --> 00:25:19,466
by 1936 trailer manufacture
396
00:25:19,466 --> 00:25:21,899
is America's fastest growing industry
397
00:25:22,000 --> 00:25:24,633
with up to 400 competing companies
398
00:25:28,800 --> 00:25:32,166
but some of that boom is spurred by insecurity
399
00:25:33,100 --> 00:25:36,166
the depression wipes out thousands of homeowners
400
00:25:36,600 --> 00:25:39,033
foreclosures become commonplace
401
00:25:40,200 --> 00:25:42,600
and sales of new homes collapse
402
00:25:44,333 --> 00:25:45,399
the travel trailer
403
00:25:45,400 --> 00:25:48,100
offers an affordable housing alternative
404
00:25:48,766 --> 00:25:50,766
it's cheaper than bricks and mortar
405
00:25:50,866 --> 00:25:52,733
and removes the pressures of rent
406
00:25:52,733 --> 00:25:54,999
mortgage and property taxes
407
00:25:59,966 --> 00:26:02,333
in Detroit car designer William B
408
00:26:02,333 --> 00:26:05,599
Stout introduces a larger all metal trailer
409
00:26:05,700 --> 00:26:08,366
which he names a mobile home
410
00:26:10,333 --> 00:26:13,466
it can be permanently fixed to a concrete base
411
00:26:14,100 --> 00:26:17,066
and stout believes it provides a solution to those who
412
00:26:17,066 --> 00:26:18,299
can't afford a house
413
00:26:20,300 --> 00:26:21,933
by 1936 the
414
00:26:21,933 --> 00:26:25,633
number of trailer camps in America has grown to 15,000
415
00:26:26,166 --> 00:26:28,566
complete with utilities like electricity
416
00:26:28,733 --> 00:26:29,866
they create new
417
00:26:29,866 --> 00:26:32,699
semi permanent communities across the country
418
00:26:33,733 --> 00:26:36,566
the era of the trailer park has begun
419
00:26:37,000 --> 00:26:39,533
and parks like this one in Hampton Beach
420
00:26:39,533 --> 00:26:40,466
New Hampshire
421
00:26:40,533 --> 00:26:42,366
opened in 1935
422
00:26:42,366 --> 00:26:43,866
still exist today
423
00:26:44,466 --> 00:26:49,399
by 1936 an estimated 300,000 Americans live in trailers
424
00:26:49,733 --> 00:26:52,299
to some that's a worrisome trend
425
00:26:52,866 --> 00:26:56,066
one part of the population of the United States
426
00:26:56,066 --> 00:26:59,766
will be living in automobile trailers within 20 years
427
00:27:02,666 --> 00:27:05,399
but struggling Americans love their trailers
428
00:27:05,600 --> 00:27:08,166
they enable people to get away from it all
429
00:27:10,000 --> 00:27:12,200
in this time of economic gloom
430
00:27:12,500 --> 00:27:14,800
people seek escapes of all kinds
431
00:27:18,533 --> 00:27:20,833
horse racing booms in the depression
432
00:27:23,700 --> 00:27:26,966
it draws almost as many people as baseball
433
00:27:28,500 --> 00:27:31,800
like the crowds here at Hialeah Park in Miami Florida
434
00:27:34,166 --> 00:27:37,299
Between 1932 and 1935
435
00:27:37,333 --> 00:27:40,233
20 states legalized trackside gambling
436
00:27:41,266 --> 00:27:44,666
it's easy to tax and generates much needed revenue
437
00:27:47,300 --> 00:27:50,666
Americans wage $500 million every year
438
00:27:51,100 --> 00:27:53,666
the same as the entire defense budget
439
00:27:58,466 --> 00:28:01,966
with high stakes comes intense competition
440
00:28:02,300 --> 00:28:05,200
and no prize is greater than the Kentucky Derby
441
00:28:06,100 --> 00:28:08,200
racing fans doll themselves up
442
00:28:08,200 --> 00:28:10,333
and parade at Churchill Downs
443
00:28:10,333 --> 00:28:11,366
as they've been doing on
444
00:28:11,366 --> 00:28:15,166
the first Saturday in may since 1875
445
00:28:18,700 --> 00:28:19,966
by the 1930s
446
00:28:19,966 --> 00:28:20,666
the Derby is
447
00:28:20,666 --> 00:28:23,633
one of the country's most revered sporting traditions
448
00:28:25,600 --> 00:28:27,966
tens of thousands pack the rail
449
00:28:28,700 --> 00:28:31,366
paying 50 cents to stand in the infield
450
00:28:35,500 --> 00:28:36,700
but the best views
451
00:28:36,900 --> 00:28:39,866
are from the back seats in Millionaire's Road
452
00:28:42,900 --> 00:28:44,466
every running is preceded by
453
00:28:44,466 --> 00:28:46,666
the university of Louisville's marching band
454
00:28:46,666 --> 00:28:48,966
playing My Old Kentucky Home
455
00:28:50,533 --> 00:28:52,133
before the horses line up
456
00:28:52,133 --> 00:28:54,099
for the one and a quarter mile race
457
00:28:55,333 --> 00:28:59,633
celebrating as the most exciting two minutes in sports
458
00:29:04,066 --> 00:29:06,599
on May 6th, 1933
459
00:29:06,866 --> 00:29:08,633
a bitter battle breaks out
460
00:29:09,300 --> 00:29:10,966
head play on the outside
461
00:29:10,966 --> 00:29:14,266
and brokers tip approach the finish neck and neck
462
00:29:15,400 --> 00:29:19,100
and the two jockeys whip each other and not the horses
463
00:29:20,400 --> 00:29:22,766
it's dubbed the fighting finish
464
00:29:22,766 --> 00:29:25,766
captured in the races most famous photograph
465
00:29:27,866 --> 00:29:29,933
Broker's tip is declared the winner
466
00:29:29,933 --> 00:29:31,966
pleasing jockey Don Meade
467
00:29:36,000 --> 00:29:37,866
he and rival Herb Fisher
468
00:29:37,866 --> 00:29:40,699
are suspended following a post race brawl
469
00:29:42,733 --> 00:29:43,999
but the 9 to 1 Victor
470
00:29:44,000 --> 00:29:47,266
Brokers tip sends many gamblers home happy
471
00:29:50,166 --> 00:29:52,866
providing Americans with more free time
472
00:29:52,933 --> 00:29:54,699
and places to spend it
473
00:29:54,866 --> 00:29:57,699
is one of the goals of FTR's New Deal
474
00:30:00,466 --> 00:30:03,833
The Works Progress Administration or WPA
475
00:30:04,266 --> 00:30:07,666
builds recreational facilities to spur the economy
476
00:30:11,566 --> 00:30:14,666
eight million Americans are employed to construct them
477
00:30:15,200 --> 00:30:18,300
including more than 3,000 stadiums
478
00:30:20,200 --> 00:30:23,900
and swimming pools like this one in Harlem
479
00:30:29,366 --> 00:30:32,766
8,000 parks give millions of families somewhere they
480
00:30:32,766 --> 00:30:34,499
can relax for free
481
00:30:37,200 --> 00:30:39,766
12,800 playgrounds
482
00:30:39,766 --> 00:30:42,266
provide kids with little worlds of their own
483
00:30:43,266 --> 00:30:45,766
where they can do what kids do best
484
00:30:48,266 --> 00:30:50,299
almost every community in America
485
00:30:50,300 --> 00:30:52,200
benefits from new amenities
486
00:30:52,333 --> 00:30:54,699
at a cost in 1935
487
00:30:54,733 --> 00:30:57,433
of $4.9 billion
488
00:31:00,966 --> 00:31:04,366
what maybe the WPA's most innovative idea
489
00:31:04,366 --> 00:31:07,166
is named Federal Project number one
490
00:31:14,900 --> 00:31:19,666
in 1935 $27 million goes to the creative arts
491
00:31:21,000 --> 00:31:24,266
it's an unprecedented attempt to promote American music
492
00:31:24,466 --> 00:31:26,033
art and drama
493
00:31:31,100 --> 00:31:34,766
The Federal Theater Project employs 12,700
494
00:31:34,766 --> 00:31:37,199
in jobs ranging from set builders
495
00:31:38,600 --> 00:31:40,233
to costume designers
496
00:31:44,733 --> 00:31:47,899
12 stage productions play in schools
497
00:31:47,900 --> 00:31:50,000
community centres and theatres
498
00:31:50,166 --> 00:31:52,899
bringing stories like the anti fascist play
499
00:31:52,900 --> 00:31:55,800
it can't happen here to new audiences
500
00:31:56,066 --> 00:31:58,566
and you won't find any subversive books here
501
00:32:02,100 --> 00:32:03,400
now how about this
502
00:32:03,933 --> 00:32:07,499
now this fella Charles Dicken wasn't here Communist
503
00:32:08,166 --> 00:32:11,066
the project is run by playwright Halle Flanagan
504
00:32:12,000 --> 00:32:15,233
she's determined to use theater to fight racism
505
00:32:16,766 --> 00:32:20,733
in 1936 Flanagan hires twenty year old newcomer
506
00:32:20,733 --> 00:32:22,133
Orson Wells
507
00:32:22,133 --> 00:32:24,766
to produce a version of Shakespeare's Macbeth
508
00:32:25,900 --> 00:32:28,900
performed entirely by African Americans
509
00:32:30,200 --> 00:32:33,166
my name is Macbeth turn
510
00:32:33,266 --> 00:32:34,199
it's the first time
511
00:32:34,200 --> 00:32:39,033
black theater has received government money 10 King
512
00:32:40,766 --> 00:32:42,533
Wells transfers the place
513
00:32:42,533 --> 00:32:45,466
Scottish setting to Haiti behold
514
00:32:45,666 --> 00:32:49,066
the production becomes known as the Voodoo Macbeth
515
00:32:49,066 --> 00:32:50,299
the time is free
516
00:32:51,333 --> 00:32:55,066
all am Malcolm Peace
517
00:32:56,600 --> 00:32:58,466
it premieres at the Lafayette Theatre
518
00:32:58,466 --> 00:33:02,099
on Seventh Avenue in Harlem in April 1936
519
00:33:03,133 --> 00:33:05,366
an integrated crowd of 10,000
520
00:33:05,366 --> 00:33:08,399
jam the road for 10 blocks next to the theater
521
00:33:08,866 --> 00:33:11,199
Hope Venom would be come to dance the name
522
00:33:11,300 --> 00:33:12,366
and I would try the last
523
00:33:12,366 --> 00:33:13,633
I have no way
524
00:33:15,333 --> 00:33:18,599
and stars Maurice Ellis and Charles Collins
525
00:33:18,700 --> 00:33:21,333
make the production a box office smash
526
00:33:21,333 --> 00:33:23,466
on a tour of the north and west
527
00:33:30,500 --> 00:33:33,400
by 1939 Americans are spending
528
00:33:33,400 --> 00:33:37,033
$3.8 billion a year on recreation
529
00:33:38,733 --> 00:33:43,299
and even a war can't stop the country from having fun
530
00:33:48,966 --> 00:33:51,566
September 8th, 1943
531
00:33:52,166 --> 00:33:54,166
at New York's Madison Square Garden
532
00:33:54,166 --> 00:33:57,899
up to 50,000 spectators watch soldiers and sailors
533
00:33:58,000 --> 00:33:59,600
compete in the country's biggest
534
00:33:59,600 --> 00:34:01,366
annual dance competition
535
00:34:05,200 --> 00:34:08,766
the jitterbug craze is still in full swing
536
00:34:12,400 --> 00:34:14,433
Entertainment is a morale booster
537
00:34:14,666 --> 00:34:17,466
supported by President Franklin D Roosevelt
538
00:34:22,600 --> 00:34:23,733
two years earlier
539
00:34:23,733 --> 00:34:25,766
in April 1941
540
00:34:25,800 --> 00:34:28,900
he throws the first pitch to open the baseball season
541
00:34:28,933 --> 00:34:30,899
at Washington's Griffith Stadium
542
00:34:32,900 --> 00:34:34,966
the president has thrown the opening pitch
543
00:34:34,966 --> 00:34:36,366
eight years in a row
544
00:34:37,766 --> 00:34:39,199
but by year's end
545
00:34:39,333 --> 00:34:41,166
America is at war
546
00:34:41,500 --> 00:34:44,166
and team owners question if the major leagues
547
00:34:44,166 --> 00:34:45,266
should continue
548
00:34:47,133 --> 00:34:48,699
Roosevelt values baseball's
549
00:34:48,700 --> 00:34:50,600
importance to the nation's morale
550
00:34:51,066 --> 00:34:53,399
and asks the big leaguers to play on
551
00:34:55,066 --> 00:34:57,633
they'll be a shadow of their pre war selves
552
00:34:58,300 --> 00:35:01,633
dozens of stars like Yankees legend Joe Dimaggio
553
00:35:01,866 --> 00:35:03,499
join the armed forces
554
00:35:05,866 --> 00:35:06,733
to fill the vacuum
555
00:35:06,733 --> 00:35:09,466
some very different ball players step up to the plate
556
00:35:12,566 --> 00:35:15,199
the women's game has been developed by players like
557
00:35:15,200 --> 00:35:16,600
Josie Caruso
558
00:35:18,266 --> 00:35:21,499
I feel that baseball offers opportunities
559
00:35:21,500 --> 00:35:23,600
and a great chance to recreation
560
00:35:23,600 --> 00:35:25,666
I get a great kick out of it
561
00:35:30,000 --> 00:35:32,933
but women have been limited to exhibition games
562
00:35:32,933 --> 00:35:35,066
despite enthusiastic crowds
563
00:35:45,566 --> 00:35:47,966
with the men's game weakened by the war
564
00:35:48,100 --> 00:35:49,866
Chicago Cubs owner Philip K
565
00:35:49,866 --> 00:35:50,766
Wrigley forms
566
00:35:50,766 --> 00:35:54,899
the first professional women's baseball league in 1943
567
00:35:55,933 --> 00:35:58,499
his mantra is look like women
568
00:35:58,766 --> 00:36:00,099
play like men
569
00:36:05,533 --> 00:36:08,266
the players are required to wear skirts
570
00:36:08,500 --> 00:36:10,900
and deal with the pain of sliding into second
571
00:36:10,900 --> 00:36:12,233
with bare legs
572
00:36:15,766 --> 00:36:18,466
each player earns up to $80 a week
573
00:36:18,600 --> 00:36:20,200
if she follows strict rules
574
00:36:20,200 --> 00:36:23,866
covering neat haircuts and no smoking or drinking
575
00:36:29,666 --> 00:36:32,066
amateur cameraman Bud Nelson of Rockford
576
00:36:32,066 --> 00:36:34,866
Illinois captures a home movie of
577
00:36:34,866 --> 00:36:36,699
the league's most successful team
578
00:36:36,966 --> 00:36:38,399
the Rockford Peaches
579
00:36:40,166 --> 00:36:42,599
he films them soon after the end of the war
580
00:36:42,600 --> 00:36:45,166
in a game against the Muskegon Lassies
581
00:36:45,200 --> 00:36:47,200
at Rockford's Bayer Stadium
582
00:36:50,400 --> 00:36:51,500
the lineup features some of
583
00:36:51,500 --> 00:36:53,466
the game's greatest female players
584
00:36:54,166 --> 00:36:56,766
including the league's top hitter
585
00:36:56,866 --> 00:36:58,399
Dorothy Kamenzek
586
00:36:59,266 --> 00:37:01,866
and centre fielder Dottie Ferguson
587
00:37:08,800 --> 00:37:12,666
but after 1945 as male stars return from the war
588
00:37:12,866 --> 00:37:14,699
the women's league can't compete
589
00:37:15,666 --> 00:37:17,666
attendance declines rapidly
590
00:37:18,666 --> 00:37:21,966
and in 1954 the league folds
591
00:37:24,966 --> 00:37:26,499
despite its demise
592
00:37:26,666 --> 00:37:29,666
the idea of physical fitness for both sexes
593
00:37:29,700 --> 00:37:31,600
keeps growing in popularity
594
00:37:34,000 --> 00:37:37,066
the show place for bodybuilders is Muscle Beach
595
00:37:37,066 --> 00:37:38,966
in Santa Monica California
596
00:37:41,566 --> 00:37:45,333
in 1948 a young director named Joseph Strick
597
00:37:45,333 --> 00:37:46,933
captures the beach on film
598
00:37:46,933 --> 00:37:50,399
in a documentary about this American subculture
599
00:37:53,900 --> 00:37:57,500
exercise fanatics workout on crude metal equipment
600
00:37:57,700 --> 00:37:59,800
first installed as a depression error
601
00:37:59,800 --> 00:38:01,200
construction project
602
00:38:07,733 --> 00:38:08,999
the California sun
603
00:38:09,000 --> 00:38:12,900
sea and sand attract dedicated fitness obsessives
604
00:38:13,166 --> 00:38:16,799
who transform the beach into a temple of toned bodies
605
00:38:17,800 --> 00:38:20,866
and earn Muscle Beach its famous name
606
00:38:22,866 --> 00:38:25,299
it's also the home of the two piece swimsuit
607
00:38:25,533 --> 00:38:29,566
created by pioneering female bodybuilder Abby Stockton
608
00:38:30,700 --> 00:38:33,100
when the traditional all in one bathing suit
609
00:38:33,133 --> 00:38:35,699
proves too restrictive for her workouts
610
00:38:37,933 --> 00:38:40,866
the stars of Muscle Beach attract huge crowds
611
00:38:46,966 --> 00:38:51,166
this 1954 home movie captures 17 year old Inglewood
612
00:38:51,166 --> 00:38:54,199
California high school girl Barbara Thomason
613
00:38:54,266 --> 00:38:56,699
claiming the title of Miss Muscle Beach
614
00:38:59,200 --> 00:39:00,966
getting her hands on the trophy
615
00:39:01,100 --> 00:39:03,766
means fighting off the presenters advances
616
00:39:06,000 --> 00:39:09,600
bodybuilding isn't just popular it's lucrative
617
00:39:12,733 --> 00:39:16,399
just ask Charles Atlas his pitch
618
00:39:16,666 --> 00:39:18,799
every man needs to work out
619
00:39:18,900 --> 00:39:21,833
as seen in this 1946 promotional film
620
00:39:22,566 --> 00:39:24,699
I read thousands of letters from people
621
00:39:24,700 --> 00:39:26,466
seeking better help and happiness
622
00:39:27,366 --> 00:39:27,866
the other day
623
00:39:27,866 --> 00:39:31,066
a very rich man called me up and said Charlie
624
00:39:32,000 --> 00:39:34,066
I just lost a half million dollars
625
00:39:34,200 --> 00:39:35,700
and want to blow my brain cell
626
00:39:35,900 --> 00:39:38,766
so I told him to forget it and get to exercise
627
00:39:39,600 --> 00:39:42,400
let me teach you how to become strong like this
628
00:39:44,400 --> 00:39:46,800
Atlas develops a bodybuilding program
629
00:39:46,800 --> 00:39:48,166
for the average Joe
630
00:39:50,733 --> 00:39:52,299
instead of barbells
631
00:39:52,566 --> 00:39:55,599
his mail order business just sends workout lessons
632
00:39:55,900 --> 00:39:59,266
saving on shipping and making millions
633
00:40:01,566 --> 00:40:04,466
anyone can follow the lessons in their own home
634
00:40:06,066 --> 00:40:09,233
Atlas becomes an international celebrity
635
00:40:09,600 --> 00:40:10,933
made rich and famous
636
00:40:10,933 --> 00:40:14,399
by exploiting free time as a business
637
00:40:15,600 --> 00:40:18,466
the concept of selling fitness to ordinary people
638
00:40:18,466 --> 00:40:19,899
is also what drives
639
00:40:19,900 --> 00:40:22,700
one of the country's most successful organizations
640
00:40:23,600 --> 00:40:25,166
Little League Baseball
641
00:40:30,566 --> 00:40:34,099
it's created by a Pennsylvanian named Carl Stutz
642
00:40:35,600 --> 00:40:39,033
you know we can't do too much for our boys
643
00:40:39,800 --> 00:40:41,600
they're only young ones
644
00:40:42,933 --> 00:40:45,466
starts has an egalitarian vision
645
00:40:46,500 --> 00:40:47,866
there are no tryouts
646
00:40:47,866 --> 00:40:49,033
no one gets cut
647
00:40:49,466 --> 00:40:51,999
each player is given an equal chance
648
00:40:52,000 --> 00:40:54,966
and is placed on a team that matches his abilities
649
00:40:59,000 --> 00:41:01,433
it's approach depends on volunteers
650
00:41:02,366 --> 00:41:05,466
and the kids themselves to help build fields
651
00:41:09,066 --> 00:41:11,366
Little League pioneers safety advances
652
00:41:11,366 --> 00:41:15,399
like rubber cleats and mandatory helmets
653
00:41:17,966 --> 00:41:21,099
during the 1950s it sweeps the nation
654
00:41:22,733 --> 00:41:25,033
this 1950 promotional film
655
00:41:25,066 --> 00:41:27,733
captures the eight best teams in the country
656
00:41:27,733 --> 00:41:29,099
arriving in Williamsport
657
00:41:29,100 --> 00:41:30,066
Pennsylvania
658
00:41:30,533 --> 00:41:33,266
to fight for the Little League World Series
659
00:41:38,200 --> 00:41:41,400
the two left standing are Houston Texas and Bridgeport
660
00:41:41,400 --> 00:41:42,233
Connecticut
661
00:41:47,533 --> 00:41:49,299
Bridgeport star pitcher
662
00:41:49,300 --> 00:41:52,233
is 12 year old southpaw John Lewis
663
00:41:56,566 --> 00:41:58,266
lauded by his teammates
664
00:41:58,600 --> 00:42:01,333
he's following in the footsteps of Jackie Robinson
665
00:42:01,333 --> 00:42:02,766
who three years earlier
666
00:42:02,766 --> 00:42:05,066
broke the color barrier in the majors
667
00:42:10,933 --> 00:42:14,066
thousands watch Houston triumph 2 to one
668
00:42:17,200 --> 00:42:19,100
and the Hoop LA from the victory
669
00:42:19,100 --> 00:42:21,966
is captured in this newsweel footage of a parade
670
00:42:21,966 --> 00:42:24,366
held in Houston for the team's return
671
00:42:27,300 --> 00:42:29,266
at the start of the 1950s
672
00:42:29,300 --> 00:42:32,466
fortunes are being made by selling entertainment
673
00:42:32,666 --> 00:42:34,466
leisure and fun
674
00:42:35,366 --> 00:42:37,566
no one wants to miss out on the money
675
00:42:37,800 --> 00:42:41,433
and even sports with an image problem can make millions
676
00:42:41,566 --> 00:42:44,699
profits from yet another perfect game
677
00:42:48,766 --> 00:42:52,866
February 28th, 1949 Chicago Stadium
678
00:42:54,533 --> 00:42:58,399
over 20,000 fans pay to watch the Minneapolis Lakers
679
00:42:58,400 --> 00:43:00,700
take on the Harlem Globetrotters
680
00:43:01,666 --> 00:43:03,533
the crowd is drawn by the Globetrotters
681
00:43:03,533 --> 00:43:05,166
spectacular showmanship
682
00:43:06,466 --> 00:43:09,366
the all black team defies racial stereotypes
683
00:43:09,366 --> 00:43:11,566
with its finally home skills
684
00:43:14,000 --> 00:43:16,000
teams in the newly formed NBA
685
00:43:16,000 --> 00:43:19,200
play the Globe Trotters to raise the league's profile
686
00:43:19,533 --> 00:43:20,766
and their income
687
00:43:28,066 --> 00:43:32,233
because now money is truly the name of the game
688
00:43:36,700 --> 00:43:39,966
a 1953 survey reveals that Americans
689
00:43:39,966 --> 00:43:44,599
are spending $18 billion per year on leisure activities
690
00:43:45,733 --> 00:43:49,866
everything from spectator sports to fishing
691
00:43:50,766 --> 00:43:53,433
to niche sports like sand yachting
692
00:43:56,566 --> 00:43:59,699
millions of families find their favourite entertainment
693
00:43:59,900 --> 00:44:01,433
a few blocks from home
694
00:44:02,466 --> 00:44:03,766
at the bowling alley
695
00:44:04,500 --> 00:44:06,900
the game has been a popular blue collar pastime
696
00:44:06,900 --> 00:44:07,833
for decades
697
00:44:08,066 --> 00:44:10,899
but is tainted by a CD reputation
698
00:44:11,800 --> 00:44:14,166
boys hired to reset fallen pins
699
00:44:14,166 --> 00:44:16,799
were known to take bribes from gamblers
700
00:44:17,500 --> 00:44:21,166
until a new technology transforms the sport
701
00:44:22,800 --> 00:44:26,400
the automatic pinsetter makes the game respectable
702
00:44:27,066 --> 00:44:29,999
and available 24 hours a day
703
00:44:31,133 --> 00:44:34,366
a promotional campaign by the American Bowling Congress
704
00:44:34,366 --> 00:44:39,399
makes it a 350 million dollar industry by 1958
705
00:44:48,666 --> 00:44:52,699
4,000 bowling lanes are built annually across the US
706
00:44:54,866 --> 00:44:58,433
an estimated 22 million Americans bowl regularly
707
00:44:58,666 --> 00:45:00,899
more than play any other sport
708
00:45:02,566 --> 00:45:04,366
the game brings in 10 times
709
00:45:04,366 --> 00:45:06,766
the receipts of Major League Baseball
710
00:45:09,333 --> 00:45:11,999
top players like Don Carter are celebrities
711
00:45:12,000 --> 00:45:14,866
filmed here with his Budweiser sponsored team
712
00:45:17,733 --> 00:45:20,133
the first ever million dollar endorsement deal
713
00:45:20,133 --> 00:45:23,899
doesn't go to a big league slugger or NFL quarterback
714
00:45:24,400 --> 00:45:26,266
it goes to Don Carter
715
00:45:31,133 --> 00:45:35,099
it's July 1956 in Wethersfield Connecticut
716
00:45:37,666 --> 00:45:41,166
the Barstow family parents Robbins and Meg
717
00:45:41,200 --> 00:45:42,600
four year old Danny
718
00:45:42,733 --> 00:45:45,633
eight year old David and 11 year old Mary
719
00:45:45,866 --> 00:45:49,366
are one of 25 American families to win a competition
720
00:45:54,766 --> 00:45:56,799
the whole street turns out to wave them off
721
00:45:56,800 --> 00:45:59,000
on the vacation of a lifetime
722
00:46:00,600 --> 00:46:03,300
they're heading to America's dream destination
723
00:46:04,600 --> 00:46:07,833
the place millions are saving their money to experience
724
00:46:09,000 --> 00:46:14,800
it calls itself the happiest place on earth Disneyland
725
00:46:17,133 --> 00:46:20,266
it's the culmination of what began at Coney Island
726
00:46:20,566 --> 00:46:22,566
putting fun on sale
727
00:46:23,666 --> 00:46:25,166
and it's astonishing scale
728
00:46:25,166 --> 00:46:27,633
leaves the Barstow kids awestruck
729
00:46:30,000 --> 00:46:32,400
11 people work at Disneyland
730
00:46:32,766 --> 00:46:34,933
and the Barstow's camera even captures
731
00:46:34,933 --> 00:46:37,866
a young Steve Martin working as a magician
732
00:46:42,333 --> 00:46:45,533
the 60 acre park opened in 1955 in Anaheim
733
00:46:45,533 --> 00:46:49,466
California with an admission fee of $1 for adults
734
00:46:49,666 --> 00:46:51,399
and 50 cents for kids
735
00:46:55,366 --> 00:46:59,099
but to get on any of the 35 rides you pay extra
736
00:47:02,366 --> 00:47:03,299
at every corner
737
00:47:03,300 --> 00:47:05,900
there's an opportunity to buy into the brand
738
00:47:08,533 --> 00:47:11,566
Disney shrewd exploitation of family friendly
739
00:47:11,566 --> 00:47:12,499
entertainment
740
00:47:12,566 --> 00:47:14,999
makes the park a financial juggernaut
741
00:47:16,300 --> 00:47:19,866
nearly 4 million visit in its first year of operation
742
00:47:19,933 --> 00:47:24,466
by 1957 it's making a profit of $1 million a year
743
00:47:27,366 --> 00:47:29,133
it's the ultimate embodiment
744
00:47:29,133 --> 00:47:31,166
of the American leisure industry
745
00:47:35,600 --> 00:47:37,400
Disney's version of fun
746
00:47:37,533 --> 00:47:40,233
becomes an iconic American lifestyle
747
00:47:41,000 --> 00:47:42,966
one you can buy
55708
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