All language subtitles for American Genius Series - S01E01 - Jobs vs Gates

Text is history.

Welcome to the future.

Future.

Digital age.

Was not born peaceful.

Emerged from a bitter rivalry.

Between two of the
most influential minds.

World has ever known.

Bill gates.

Young computer prodigy.

We have an operating system.

And Steve jobs the
charismatic innovator.

Today for the
the first time ever.

I'd like macintosh
to speak for itself.

Brilliant fingers to what

I'll let you invest your one
million dollars in our company.

Willing to do whatever it takes.

Has fifty grandson.

Sounds amazing.

Go down in history we
had a deal with you agree to.

As the man who would
make the computer.

Personal.

If apple goes down
you've got no one to fight.

Change the world forever.

Teenager and his
friend or on mission.

To hack into their
local computer center.

And helped themselves to
some free computer time.

Hackers name

is bill gates.

Bill gates was a guy who became
from a well to do family and Seattle.

Had a great education
was a smart guy was by

all accounts of very
driven and competitive guy.

That was his nature.

Bill wanted to win.

Even as a teenager.

Gates possesses
a rare knowledge.

He knows how to operate
a mainframe computer.

Mainframe computers

are these huge computers
that experts used

to crunch database.

They were used by corporations
and now the gods of tech

had to run these things.

Can be handled
by regular people.

In nineteen seventy four

the concept of the
personal computer.

Doesn't exist.

Until

a company in new Mexico
introduces the first computer

small enough to be used
by the general public.

It's called the altair
eighty eight hundred.

It was a proof of concept.

Toy in a way and it was a
sophisticated toy it was a direction

but it didn't do a whole
lot it didn't have a terminal

didn't have a keyboard.

Didn't have any of the things
that we typically associate.

With a computer right now.

Most importantly.

There's no easy way to operated.

When the Ontario has released.

The

bill gates is a student
at Harvard university.

Gates in his friend Paul
Allen know that to be useful.

The altair needs a
programming language.

And they decide to give it one.

Bill gates and Paul Allen sense

that something was in the air.

They didn't want to spend
the next two or three years.

Watching the parade goodbye.

Use an early form
of programming.

In which holes or punched
into spools of paper.

Patterns that foreign commands.

Prove that their program works.

They'll have to take it directly
to the makers of the altair.

Go.

You look older they'll
take you seriously.

But gates and Allen aren't the only ones
determined to make computers easier to use.

Three thousand miles away.

Future of the personal computer is being
imagined in a completely different way.

Steve jobs as a college dropout.

Who's just returned from
a spiritual quest in India.

And as limited
experience with computers.

He was part of the
hippie crowd the whole

drugs and all kinds of

alternative lifestyles

he was not trained in computing.

One of jobs friends.

Is Steve wozniak

and electronics and
computer hobbyists.

Who's come up
with a radical idea.

Hey.

Work in a.

I guess of the note.

Check this out.

Was near because build a
computer with a microprocessor.

Like the altair.

But he's added to
other key components.

A keyboard

and monitor.

Instead of having the
punch code into paper.

Programming can now be written directly
using the same keys found on a typewriter.

Was a Eureka moment.

Like a type commands on the
computer and then came up on my

TV screen.

These things call
Eureka moments.

Are surprises that even you

didn't realize how important
they were going to be.

For how things work.

Jobs is immediately intrigued.

Unlike was me acting

jobs is less interested
in how computers work.

More interested in
how we can seldom.

Steve was the total businessman

he wanted the company.

I just want to
build cool products.

And that was pretty
much our relationship.

We needed each other so badly.

Bill gates is waiting on word
from his partner Paul Allen.

Was demonstrating the
software they created for the altair.

Okay this is just a

basic language
rewrote but let me take

a few commands or
show you how it works.

You don't know which
ideas are going have the

greatest potential
until you have actually

put them in practice.

Sometimes someone comes
up with an idea and you say

wow.

This could really
revolutionize the world.

Ball.

Gates in Allen have just
saw the first software program

for personal computer.

It's enough to
inspire bill gates.

To take the biggest
risk of his life.

At the age of nineteen.

He drops out of Harvard.

At along with Paul
Allen starts a small

computer company in
and Albuquerque strip mall.

They call it.

Microsoft.

California garage.

Another ambitious
company is being born.

Steve jobs thinks he can sell the
latest computer designed by his partner.

Steve wozniak.

After all.

It has sixteen times the memory
of the altair eighty eight hundred.

And a memorable name.

I was thinking executive.

Maybe a.

Personal computers inc.

No.

It was a brilliant name because

it made people
laugh it was sort of.

A

Juncture a bit.

Apple and computer.

Those two words and go together.

But it made you feel was friendly it
took the edge of the word computer.

What a clever name won't make
it any easier to sell their creation.

As you can see you were
using the the ascii keyboard

and as well as

the must sixty five
oh two chip why didn't

they didn't tell eighty eighty.

It's more compatible.

You can have the
desired here wanted

more you can buy one.

Enough.

Even with the revolutionary
addition of a keyboard and monitor.

Apa one is a flop.

Jobs only sells
two hundred units.

To computer hobbyists.

Jobs and was the
are not ready to quit.

We knew we were
going to be successful

we never once
thought we would fail.

We knew that we were
going to shock the world.

And that we were going
to be so far ahead of

everybody else's attempts
to build low cost computers

that we were going
to one the world.

While Steve wozniak works to
make their processors fan easter.

And.

Steve jobs knows he needs to make
the computer itself more appealing.

Not only do
computer enthusiasts.

But to everyone.

He begins to imagine of
fully contained machine.

Incorporating all the needed components
into a revolutionary easy to use design.

It was just the thing of beauty.

Steve jobs.

Brought a whole different design
and spiritual dimension to computing.

He looked at the
zen of computing.

And he was able to
bring a sense of beauty

to computing.

Apple two was about to change
the computer business forever.

And one man is determined.

Not to be left behind.

Twenty two year old Steve jobs.

Believes a personal computer
will one day p in every home.

And now he's one step
closer to making their dream

a reality.

In June nineteen seventy seven.

The apple two was released.

And it's unlike anything the
public has ever seen before.

It's easy to use design is
an instant hit with consumers.

Within a year of it's release.

Company is bringing and
eight million dollars in sales.

We started selling right away.

We were so advanced
in the computer world.

Was color it was graphics

we were so many light
years ahead of everyone else.

Apple has its first hit.

But when bill gates gets
a look at the computer.

He sees a way to
advance his own company.

Microsoft.

The apple two may be
perfect for everyday consumers.

But it's programming is incompatible
with most business software on the market.

Gates knows if he can give it the
ability to run business programs.

He can cash in
on apple's success.

Gates in his engineers
spent months developing

the soft card.

A circuit board that plugs
right into the apple to.

Allowing it to run
business software.

But in order from Microsoft
to benefit from its design.

Two of the greatest minds
and the computer industry.

Will have to meet face to face.

Eu.

Sure looks good.

When the outside.

It's what's inside.

That matters.

Know how to write code.

The.

People for that.

Steve jobs and bill gates
for like a binary star system.

Starting in the
nineteen seventies

they orbit around each other

the age of a grand
gravitational pull.

Know you'll be able to run
everything out there word processors.

Spreadsheets.

Bill gates is just given
Steve jobs a way to turn his

popular home computer into
a powerful business machine.

It's a win for apple

and for Microsoft.

Nineteen eighty.

Selling soft cards to apple users has
become Microsoft number one revenue source.

Company triples that sales.

But bill gates is already
looking past Steve jobs.

In sets his sights on the
biggest name in technology.

I dm.

For decades B m has been at
the forefront of business technology.

But now they want to get into
the personal computer business.

Thing that gates saw
that was important as

B m was going to be
a big deal in this area.

And so he wanted to be

the principal
software on that PC.

What we're really looking
for is an operating system.

And operating system.

I thought you only need
and programming languages.

We could go with another vendor.

I mean.

We have an operating system.

Gates makes a deal with rdm.

Even though Microsoft as I'm
actually built an operating system yet.

But bill gates knows
where he can get one.

Has fifty grand sound.

It sounds amazing.

Would you say it was for.

Confidential.

Gates purchases and already finished operating
system from a small software company.

And renamed it.

Microsoft das.

Basically they said
we're gonna pay you fifty

thousand dollars and
we can do with this

anything that we want with it

and the company was
glad to sell to them.

Hm armed with an
operating system.

Bill gates now has
the upper hand.

So what he returns to rdm.

He makes one non
negotiable demand.

By like the right to
sell a third parties.

Gates is making software

and software was king and so

gates bay the very shrewd idea of creating
software that could be on any device.

And think bm was not thinking
of it in terms of where it was headed.

Gates negotiates a non-exclusive
license to B m for Microsoft das.

Now

Microsoft has the right to
sell their operating system.

Any computer
company in the world.

It.

Probably

ranks as the greatest
business deal in history.

The money that
das brought in made

Microsoft.

An incredibly wealthy company.

And when you
have a lot of wealth

you have a lot of power

and you can begin
to shape and industry.

Steve jobs has been watching from afar as
bill gates dominates the computer business.

Apple's response to the B m p c.

Was.

Derision.

They thought it was a big clunky inelegant
box but they're also smart and they knew

anything that

and stepped into it was going
to own a chunk of that market.

Jobs knows if he's going to
keep apple can pay additive.

He needs a big idea.

Skype jef raskin.

Suggested we go
to xerox parc center.

He said they have some
things you should see.

Their under wraps
their kind of secretive.

So what can a great things you've
you've got going on over at xerox parc.

This object orientated
programming networks stuff.

Nothing is exciting as you guys.

Tell you what.

I'll let you invest your one
million dollars in our company.

If you give us a full
tour of your facility.

We can make that happen.

Steve jobs as no idea.

What he's about to see.

Will transform his life.

Key Albany.

World.

Nineteen eighty.

The apple two has become one of the
most popular computers on the market.

Sales reaching one hundred
and seventeen million dollars.

For Steve jobs it's not enough.

And what is about
to see at xerox parc.

Will change everything.

Me try.

We saw screens with
windows that came up.

A window

like one program running in another
one that with another program.

We didn't understand everything
they had to the importance of it

but the visual
appearance was so drastic.

My comment Steve wow

once you have that
you'll never go back.

You knew that once you had
this machine you'd want it forever.

Xerox as an experiment.

Job sees as an opportunity.

Xerox being a big company
couldn't quite figure out

how do we make this into
a purse apple computer

and Steve kept saying we've
got to do it we've got to do it

the blowing at at xerox
we know how to do that.

Jobs takes the idea of a
graphical user interface from xerox.

And creates a team to
incorporate it into a new computer.

Called the macintosh.

Andy you're on the Mac team now.

Raleigh are also on the Mac team

and Mike you're coming as well designed
meeting tomorrow morning eight am.

Jobs makes one non
negotiable demand.

Everyone on the ' must
be as passionate as he is.

Steve jobs he
had a certain vision

he was not particularly
pleasant to deal with

a good chunk of the time the.

Sucks.

There are amazing stories about.

The the the pressure cooker that
the the macintosh he was under

but he was also

the most charismatic guy who ever
watched the planet and according to.

Anyone whoever

madam or worked with.

With building the macintosh
demanding all his attention.

Jobs realizes he needs of proven
business leader to run apple.

Steve needed
somebody who could be.

A crisp manager and market.

Christie was all over the place
he was not a great manager.

In nineteen eighty three

former Pepsi executive John
sculley steps in is apple's new ceo.

Just as jobs is nearing
completion of the macintosh.

We're all set.

All it's ok guys.

Yep.

All in for the that.

Would you pick for software.

Microsoft.

Trust gates.

There's no one better.

What he did for apple to.

Insanely great.

Once again

Steve jobs invites bill gates to
participate in this latest innovation.

Text is history.

Welcome to the future.

Apple's

future.

Steve wants to show off this notion that
they're going to do this user interface

that's really cool
and graphical.

Engaged thinks it's absolutely
wonderful and he's willing to write

Microsoft software

to be part of it.

Kind of neat.

Gates sensors and
even bigger opportunity.

For Microsoft.

I think we'd bill gates saw
the graphical user interface

can't imagine
he did anything but

thank like get run back
and tell my guys about this

because this is the way
you're going to interact

with computers in the future.

What's wrong with hours.

It's brain dead.

His can slide windows around
he can have to open at once.

Why don't we just
drum up a lookalike.

We need to beat
him to the punch.

This has to happen now.

Bill gates science to
go after apple directly.

He instructs his team just started work on
a graphical user interface that they call

interface manager in
america because anyone.

Tried

but by the fall of
nineteen eighty three.

A different name
would finally stick.

Windows.

When word of Microsoft
windows reaches Steve jobs.

He's only weeks away
from releasing the macintosh.

The idea he's devoted the
last three years of his life to.

Man who jobs
thought was an ally.

As declared war.

Dates.

That him down here now.

Steve jobs and bill gates
are both staking their futures.

On the same revolutionary approach
to software for the personal computer.

But in the effort to get
to market with it first

the one time partners.

Are now at war.

Dates.

Get him down here now.

Is how you treat your friends.

I trusted you.

I thought you meant
on the apple two.

I brought you in
on the macintosh.

We had a partnership we
had a deal that you agree to.

And you're stealing from us.

You're killing us and I'm
not going to stand for it.

Bill gates is a smart guy

and he's a smart businessman
and he recognized an opportunity.

He wanted to create a
great computer he wanted

to create a great
company strong company.

And you do whatever
you have to do to get that.

Windows are still two
years away from being ready.

But bill gates knows he needs
to be jobs to the announcement.

This year to show a few
highlights for upcoming prop.

At sports or user friendly.

Graphical interface.

Time is such a
factor in these things

so it is like okay let's.

Let's start.

Something from nothing.

That's the spirit of.

Silicon valley.

And Steve jobs dream
has been hijacked.

But I'm like gates he
has a working product.

That's ready to sell.

And of natural talent
for marketing and.

Many of us have been
working on macintosh

for over two years now.

Today.

For the first time ever.

I'd like macintosh
to speak for itself.

Allow.

Macintosh.

Greater good our to.

Mac was the ultimate fusion.

Of beauty.

With technology.

World's first

truly beautiful the sheet it
looks like a smiling at you

it looks friendly.

Made Steve jobs his heart same.

Unveiling of the
macintosh is a hit.

Computer itself is slow.

Struggles to find buyers.

Macintosh sales
fell drastically.

We had a factory
designed to build eighty

thousand macintoshes a
month and of sales fell to.

Five hundred a month.

Are apple stock
dropped him half.

This is scary stuff
for a accompany.

Got with the design department
and think it's going to be Steve.

There's nobody who admires your
brilliance and vision more than do.

John.

We saying.

The boards decided.

That it's best if
you stepped out.

Steve jobs are created a board of people
who are all almost like father figures to.

And they're looking at the kit

Steve jobs

would become undisciplined was spending
too much money was antagonizing people

and they finally vote

to kick them out of the
company he founded.

They've told me it was
like a kick in the gut.

In nineteen eighty five.

The macintosh fails to
light the way world on fire.

And Steve jobs the
founder of apple computers.

Is out of his own company.

A man who once seemed
an unstoppable pioneer.

Has been cast aside.

While his rival bill gates is
building Microsoft into an empire.

Mt. s das has become the standard
operating system on millions of computers.

And on November
twentieth nineteen eighty five.

Bill gates and Microsoft
introduced windows to the world.

Genius of bill gates
was to realize that.

There were lots of
computer makers

but somebody had
to get them to write for

the same specifications.

There had to be a
standard operating system

to essentially tame the wild
west of personal computers.

Windows quickly takes the
computer business by storm.

By the end of the
nineteen eighties.

Eighty percent of the world's computers
use Microsoft's operating systems

the.

Making bill gates the
world's youngest billionaire.

But now gates goes even further.

Microsoft starts to bundle additional
programs with their operating systems.

Now anyone who buys a PC.

Automatically gets
Microsoft spreadsheets.

Word processors
and other programs.

Whether they want them or not.

Bill gates is a genius at

assembly all the parts
that were needed to

create the modern
computer software industry.

But he did it in a way
that got his rivals to

call him a monopolise.

A bully.

By the mid-nineties.

Microsoft's aggressive tactics.

Begin to backfire.

Competitors accused the software
giant of monopolizing the industry.

The bundling of the software

led to the department of justice

investigating a lot of claims

that Microsoft business
practices were unfair.

They were in fact.

Suppressing innovation
in a marketplace.

It.

Squelch his third party

software application
development.

As bill gates legal troubles mt.

His competitor apple

is doing know better.

Apple without Steve
jobs is dot innovating

the kind of milking
the old product line

they don't even have a
good new operating system.

With windows
dominating the industry.

Apple's share of the home
computer market falls to four percent.

And in nineteen ninety six

the company loses
one billion dollars.

Apple was struggling
apple went through a

series of CEOs that we're
treading water you had

Scully Gil amelio
you had spindler apple

was within.

A month or two
of going bankrupt.

Apple's stands on
the brink of collapse.

So twelve years
after forcing them out.

Board as Steve
jobs to come back.

Before you can begin
making apple innovative again.

Jobs knows he's going
to need an infusion of cash

and fast.

Get it.

You'll have to turn
to an unlikely source.

Hi bill.

Bill gates is under investigation
for running a monopoly.

Steve jobs is back of
the company he founded.

But it's on the
verge of bankruptcy.

Hi bill.

I hear you're making friends
with the justice department.

In your back on
board a sinking ship.

If apple goes down
you've got no one to fight.

But if you keep us in the game.

You could go on winning.

Think about.

It didn't

behoove gates for apple to go
away at that stage of the again.

If you have no
competitor than people say

you own all the market

and that's not a good thing.

It's better to have a crippled
competitor then no competitor at all.

Now I'd like to talk about
meaningful partners.

Apple lives in an ecosystem.

And it needs help
from other partners and.

I happen to have a special guests
with me today via satellite down link

and African get him
up on stage right now.

Good morning.

This was a remarkable moment.

When Steve jobs.

Brought bill gates
up on the screen

the cult of macintosh
cheered and booed him.

He was reviled as a
monopolist as a bully.

They hated windows
they hated pcs

and they hated bill gates.

Despite initial backlash.

Microsoft invest one hundred
and fifty million dollars in apple.

In jobs waste no time
turning apple around.

Steve just takes massive control

and he makes sure that the
products or just relentlessly beautiful.

Like the original man.

With its translucent colors
and that rabbit shape design.

Seven minutes to load a song.

In two thousand and one.

Steve jobs pushes beyond computers
m p three player that ruin my dad.

Into entirely new products.

Like the iPod.

Maybe something better.

Nobody knew we needed

a thousand songs in our pocket.

We all had m p three players.

But Steve said no

I'm going to create something that's
so great people don't know they wanted

but once they see it
they're going to want.

Everybody says that's
great the Steve says know.

Somebody's going to be smart
enough to put this on a telephone

and will be.

Left out.

So he comes up with the phone.

In two thousand and seven.

Fans wait in line as long as
over one hundred and hours.

To buy what would become
Steve jobs signature marvel.

The iPhone.

And apple is on its way

to becoming one of the most
profitable companies in the world.

Concept of the you
could carry around

and hold these supercomputers
in your hands and do all

kinds of things with them
and interact with the world.

Is a big idea.

You had to pick one person
who impacted technology more

than anyone in this era it
would have to be Steve jobs.

Steve jobs reputations source.

Bill gates as an image problem.

Stage right now.

Wanted to be beloved and he
wanted his name to go down in history

in the pantheon of great men.

In an effort to
redeem his legacy.

Bill gates

one of the wealthiest
men in the world.

Turns to philanthropy.

She was motivated to
become a philanthropist.

Not only to make the world a better
place but to rehabilitate his image.

Bill and Melinda
gates foundation.

Becomes the largest private
foundation one in the world.

Gates that was is very
compassionate very wise

and this come around to

the thinking that we all
are on the same team.

He's going to leave
the world a better place.

For years Steve jobs has
been downplayed the news.

He's suffering from
pancreatic cancer.

Two thousand and eleven

his health problems force
jobs to resign as apple ceo.

Maybe he didn't know he was dying
but he knew he had limited time on this

Janet.

Death became an important
motivated for him and

if you think about it everything that he
did that people remember him for today.

For when he was dying.

Death is more in the world over.

Legions of fans.

Has devoted to the.

As they are to his machines.

The year following his death.

Apple would become the most
valuable company on earth.

Relationship between Steve jobs
and bill gates was very complex.

They were like
brothers in a way.

With each other
every step of the way

sometimes rivals

sometimes friends.

They were mean to each other.

But eventually reconciled.

Because they were the to
pioneers that built the industry.