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Text is history.
Welcome to the future.
Future.
Digital age.
Was not born peaceful.
Emerged from a bitter rivalry.
Between two of the most influential minds.
World has ever known.
Bill gates.
Young computer prodigy.
We have an operating system.
And Steve jobs the charismatic innovator.
Today for the the first time ever.
I'd like macintosh to speak for itself.
Brilliant fingers to what
I'll let you invest your one million dollars in our company.
Willing to do whatever it takes.
Has fifty grandson.
Sounds amazing.
Go down in history we had a deal with you agree to.
As the man who would make the computer.
Personal.
If apple goes down you've got no one to fight.
Change the world forever.
Teenager and his friend or on mission.
To hack into their local computer center.
And helped themselves to some free computer time.
Hackers name
is bill gates.
Bill gates was a guy who became from a well to do family and Seattle.
Had a great education was a smart guy was by
all accounts of very driven and competitive guy.
That was his nature.
Bill wanted to win.
Even as a teenager.
Gates possesses a rare knowledge.
He knows how to operate a mainframe computer.
Mainframe computers
are these huge computers that experts used
to crunch database.
They were used by corporations and now the gods of tech
had to run these things.
Can be handled by regular people.
In nineteen seventy four
the concept of the personal computer.
Doesn't exist.
Until
a company in new Mexico introduces the first computer
small enough to be used by the general public.
It's called the altair eighty eight hundred.
It was a proof of concept.
Toy in a way and it was a sophisticated toy it was a direction
but it didn't do a whole lot it didn't have a terminal
didn't have a keyboard.
Didn't have any of the things that we typically associate.
With a computer right now.
Most importantly.
There's no easy way to operated.
When the Ontario has released.
The
bill gates is a student at Harvard university.
Gates in his friend Paul Allen know that to be useful.
The altair needs a programming language.
And they decide to give it one.
Bill gates and Paul Allen sense
that something was in the air.
They didn't want to spend the next two or three years.
Watching the parade goodbye.
Use an early form of programming.
In which holes or punched into spools of paper.
Patterns that foreign commands.
Prove that their program works.
They'll have to take it directly to the makers of the altair.
Go.
You look older they'll take you seriously.
But gates and Allen aren't the only ones determined to make computers easier to use.
Three thousand miles away.
Future of the personal computer is being imagined in a completely different way.
Steve jobs as a college dropout.
Who's just returned from a spiritual quest in India.
And as limited experience with computers.
He was part of the hippie crowd the whole
drugs and all kinds of
alternative lifestyles
he was not trained in computing.
One of jobs friends.
Is Steve wozniak
and electronics and computer hobbyists.
Who's come up with a radical idea.
Hey.
Work in a.
I guess of the note.
Check this out.
Was near because build a computer with a microprocessor.
Like the altair.
But he's added to other key components.
A keyboard
and monitor.
Instead of having the punch code into paper.
Programming can now be written directly using the same keys found on a typewriter.
Was a Eureka moment.
Like a type commands on the computer and then came up on my
TV screen.
These things call Eureka moments.
Are surprises that even you
didn't realize how important they were going to be.
For how things work.
Jobs is immediately intrigued.
Unlike was me acting
jobs is less interested in how computers work.
More interested in how we can seldom.
Steve was the total businessman
he wanted the company.
I just want to build cool products.
And that was pretty much our relationship.
We needed each other so badly.
Bill gates is waiting on word from his partner Paul Allen.
Was demonstrating the software they created for the altair.
Okay this is just a
basic language rewrote but let me take
a few commands or show you how it works.
You don't know which ideas are going have the
greatest potential until you have actually
put them in practice.
Sometimes someone comes up with an idea and you say
wow.
This could really revolutionize the world.
Ball.
Gates in Allen have just saw the first software program
for personal computer.
It's enough to inspire bill gates.
To take the biggest risk of his life.
At the age of nineteen.
He drops out of Harvard.
At along with Paul Allen starts a small
computer company in and Albuquerque strip mall.
They call it.
Microsoft.
California garage.
Another ambitious company is being born.
Steve jobs thinks he can sell the latest computer designed by his partner.
Steve wozniak.
After all.
It has sixteen times the memory of the altair eighty eight hundred.
And a memorable name.
I was thinking executive.
Maybe a.
Personal computers inc.
No.
It was a brilliant name because
it made people laugh it was sort of.
A
Juncture a bit.
Apple and computer.
Those two words and go together.
But it made you feel was friendly it took the edge of the word computer.
What a clever name won't make it any easier to sell their creation.
As you can see you were using the the ascii keyboard
and as well as
the must sixty five oh two chip why didn't
they didn't tell eighty eighty.
It's more compatible.
You can have the desired here wanted
more you can buy one.
Enough.
Even with the revolutionary addition of a keyboard and monitor.
Apa one is a flop.
Jobs only sells two hundred units.
To computer hobbyists.
Jobs and was the are not ready to quit.
We knew we were going to be successful
we never once thought we would fail.
We knew that we were going to shock the world.
And that we were going to be so far ahead of
everybody else's attempts to build low cost computers
that we were going to one the world.
While Steve wozniak works to make their processors fan easter.
And.
Steve jobs knows he needs to make the computer itself more appealing.
Not only do computer enthusiasts.
But to everyone.
He begins to imagine of fully contained machine.
Incorporating all the needed components into a revolutionary easy to use design.
It was just the thing of beauty.
Steve jobs.
Brought a whole different design and spiritual dimension to computing.
He looked at the zen of computing.
And he was able to bring a sense of beauty
to computing.
Apple two was about to change the computer business forever.
And one man is determined.
Not to be left behind.
Twenty two year old Steve jobs.
Believes a personal computer will one day p in every home.
And now he's one step closer to making their dream
a reality.
In June nineteen seventy seven.
The apple two was released.
And it's unlike anything the public has ever seen before.
It's easy to use design is an instant hit with consumers.
Within a year of it's release.
Company is bringing and eight million dollars in sales.
We started selling right away.
We were so advanced in the computer world.
Was color it was graphics
we were so many light years ahead of everyone else.
Apple has its first hit.
But when bill gates gets a look at the computer.
He sees a way to advance his own company.
Microsoft.
The apple two may be perfect for everyday consumers.
But it's programming is incompatible with most business software on the market.
Gates knows if he can give it the ability to run business programs.
He can cash in on apple's success.
Gates in his engineers spent months developing
the soft card.
A circuit board that plugs right into the apple to.
Allowing it to run business software.
But in order from Microsoft to benefit from its design.
Two of the greatest minds and the computer industry.
Will have to meet face to face.
Eu.
Sure looks good.
When the outside.
It's what's inside.
That matters.
Know how to write code.
The.
People for that.
Steve jobs and bill gates for like a binary star system.
Starting in the nineteen seventies
they orbit around each other
the age of a grand gravitational pull.
Know you'll be able to run everything out there word processors.
Spreadsheets.
Bill gates is just given Steve jobs a way to turn his
popular home computer into a powerful business machine.
It's a win for apple
and for Microsoft.
Nineteen eighty.
Selling soft cards to apple users has become Microsoft number one revenue source.
Company triples that sales.
But bill gates is already looking past Steve jobs.
In sets his sights on the biggest name in technology.
I dm.
For decades B m has been at the forefront of business technology.
But now they want to get into the personal computer business.
Thing that gates saw that was important as
B m was going to be a big deal in this area.
And so he wanted to be
the principal software on that PC.
What we're really looking for is an operating system.
And operating system.
I thought you only need and programming languages.
We could go with another vendor.
I mean.
We have an operating system.
Gates makes a deal with rdm.
Even though Microsoft as I'm actually built an operating system yet.
But bill gates knows where he can get one.
Has fifty grand sound.
It sounds amazing.
Would you say it was for.
Confidential.
Gates purchases and already finished operating system from a small software company.
And renamed it.
Microsoft das.
Basically they said we're gonna pay you fifty
thousand dollars and we can do with this
anything that we want with it
and the company was glad to sell to them.
Hm armed with an operating system.
Bill gates now has the upper hand.
So what he returns to rdm.
He makes one non negotiable demand.
By like the right to sell a third parties.
Gates is making software
and software was king and so
gates bay the very shrewd idea of creating software that could be on any device.
And think bm was not thinking of it in terms of where it was headed.
Gates negotiates a non-exclusive license to B m for Microsoft das.
Now
Microsoft has the right to sell their operating system.
Any computer company in the world.
It.
Probably
ranks as the greatest business deal in history.
The money that das brought in made
Microsoft.
An incredibly wealthy company.
And when you have a lot of wealth
you have a lot of power
and you can begin to shape and industry.
Steve jobs has been watching from afar as bill gates dominates the computer business.
Apple's response to the B m p c.
Was.
Derision.
They thought it was a big clunky inelegant box but they're also smart and they knew
anything that
and stepped into it was going to own a chunk of that market.
Jobs knows if he's going to keep apple can pay additive.
He needs a big idea.
Skype jef raskin.
Suggested we go to xerox parc center.
He said they have some things you should see.
Their under wraps their kind of secretive.
So what can a great things you've you've got going on over at xerox parc.
This object orientated programming networks stuff.
Nothing is exciting as you guys.
Tell you what.
I'll let you invest your one million dollars in our company.
If you give us a full tour of your facility.
We can make that happen.
Steve jobs as no idea.
What he's about to see.
Will transform his life.
Key Albany.
World.
Nineteen eighty.
The apple two has become one of the most popular computers on the market.
Sales reaching one hundred and seventeen million dollars.
For Steve jobs it's not enough.
And what is about to see at xerox parc.
Will change everything.
Me try.
We saw screens with windows that came up.
A window
like one program running in another one that with another program.
We didn't understand everything they had to the importance of it
but the visual appearance was so drastic.
My comment Steve wow
once you have that you'll never go back.
You knew that once you had this machine you'd want it forever.
Xerox as an experiment.
Job sees as an opportunity.
Xerox being a big company couldn't quite figure out
how do we make this into a purse apple computer
and Steve kept saying we've got to do it we've got to do it
the blowing at at xerox we know how to do that.
Jobs takes the idea of a graphical user interface from xerox.
And creates a team to incorporate it into a new computer.
Called the macintosh.
Andy you're on the Mac team now.
Raleigh are also on the Mac team
and Mike you're coming as well designed meeting tomorrow morning eight am.
Jobs makes one non negotiable demand.
Everyone on the ' must be as passionate as he is.
Steve jobs he had a certain vision
he was not particularly pleasant to deal with
a good chunk of the time the.
Sucks.
There are amazing stories about.
The the the pressure cooker that the the macintosh he was under
but he was also
the most charismatic guy who ever watched the planet and according to.
Anyone whoever
madam or worked with.
With building the macintosh demanding all his attention.
Jobs realizes he needs of proven business leader to run apple.
Steve needed somebody who could be.
A crisp manager and market.
Christie was all over the place he was not a great manager.
In nineteen eighty three
former Pepsi executive John sculley steps in is apple's new ceo.
Just as jobs is nearing completion of the macintosh.
We're all set.
All it's ok guys.
Yep.
All in for the that.
Would you pick for software.
Microsoft.
Trust gates.
There's no one better.
What he did for apple to.
Insanely great.
Once again
Steve jobs invites bill gates to participate in this latest innovation.
Text is history.
Welcome to the future.
Apple's
future.
Steve wants to show off this notion that they're going to do this user interface
that's really cool and graphical.
Engaged thinks it's absolutely wonderful and he's willing to write
Microsoft software
to be part of it.
Kind of neat.
Gates sensors and even bigger opportunity.
For Microsoft.
I think we'd bill gates saw the graphical user interface
can't imagine he did anything but
thank like get run back and tell my guys about this
because this is the way you're going to interact
with computers in the future.
What's wrong with hours.
It's brain dead.
His can slide windows around he can have to open at once.
Why don't we just drum up a lookalike.
We need to beat him to the punch.
This has to happen now.
Bill gates science to go after apple directly.
He instructs his team just started work on a graphical user interface that they call
interface manager in america because anyone.
Tried
but by the fall of nineteen eighty three.
A different name would finally stick.
Windows.
When word of Microsoft windows reaches Steve jobs.
He's only weeks away from releasing the macintosh.
The idea he's devoted the last three years of his life to.
Man who jobs thought was an ally.
As declared war.
Dates.
That him down here now.
Steve jobs and bill gates are both staking their futures.
On the same revolutionary approach to software for the personal computer.
But in the effort to get to market with it first
the one time partners.
Are now at war.
Dates.
Get him down here now.
Is how you treat your friends.
I trusted you.
I thought you meant on the apple two.
I brought you in on the macintosh.
We had a partnership we had a deal that you agree to.
And you're stealing from us.
You're killing us and I'm not going to stand for it.
Bill gates is a smart guy
and he's a smart businessman and he recognized an opportunity.
He wanted to create a great computer he wanted
to create a great company strong company.
And you do whatever you have to do to get that.
Windows are still two years away from being ready.
But bill gates knows he needs to be jobs to the announcement.
This year to show a few highlights for upcoming prop.
At sports or user friendly.
Graphical interface.
Time is such a factor in these things
so it is like okay let's.
Let's start.
Something from nothing.
That's the spirit of.
Silicon valley.
And Steve jobs dream has been hijacked.
But I'm like gates he has a working product.
That's ready to sell.
And of natural talent for marketing and.
Many of us have been working on macintosh
for over two years now.
Today.
For the first time ever.
I'd like macintosh to speak for itself.
Allow.
Macintosh.
Greater good our to.
Mac was the ultimate fusion.
Of beauty.
With technology.
World's first
truly beautiful the sheet it looks like a smiling at you
it looks friendly.
Made Steve jobs his heart same.
Unveiling of the macintosh is a hit.
Computer itself is slow.
Struggles to find buyers.
Macintosh sales fell drastically.
We had a factory designed to build eighty
thousand macintoshes a month and of sales fell to.
Five hundred a month.
Are apple stock dropped him half.
This is scary stuff for a accompany.
Got with the design department and think it's going to be Steve.
There's nobody who admires your brilliance and vision more than do.
John.
We saying.
The boards decided.
That it's best if you stepped out.
Steve jobs are created a board of people who are all almost like father figures to.
And they're looking at the kit
Steve jobs
would become undisciplined was spending too much money was antagonizing people
and they finally vote
to kick them out of the company he founded.
They've told me it was like a kick in the gut.
In nineteen eighty five.
The macintosh fails to light the way world on fire.
And Steve jobs the founder of apple computers.
Is out of his own company.
A man who once seemed an unstoppable pioneer.
Has been cast aside.
While his rival bill gates is building Microsoft into an empire.
Mt. s das has become the standard operating system on millions of computers.
And on November twentieth nineteen eighty five.
Bill gates and Microsoft introduced windows to the world.
Genius of bill gates was to realize that.
There were lots of computer makers
but somebody had to get them to write for
the same specifications.
There had to be a standard operating system
to essentially tame the wild west of personal computers.
Windows quickly takes the computer business by storm.
By the end of the nineteen eighties.
Eighty percent of the world's computers use Microsoft's operating systems
the.
Making bill gates the world's youngest billionaire.
But now gates goes even further.
Microsoft starts to bundle additional programs with their operating systems.
Now anyone who buys a PC.
Automatically gets Microsoft spreadsheets.
Word processors and other programs.
Whether they want them or not.
Bill gates is a genius at
assembly all the parts that were needed to
create the modern computer software industry.
But he did it in a way that got his rivals to
call him a monopolise.
A bully.
By the mid-nineties.
Microsoft's aggressive tactics.
Begin to backfire.
Competitors accused the software giant of monopolizing the industry.
The bundling of the software
led to the department of justice
investigating a lot of claims
that Microsoft business practices were unfair.
They were in fact.
Suppressing innovation in a marketplace.
It.
Squelch his third party
software application development.
As bill gates legal troubles mt.
His competitor apple
is doing know better.
Apple without Steve jobs is dot innovating
the kind of milking the old product line
they don't even have a good new operating system.
With windows dominating the industry.
Apple's share of the home computer market falls to four percent.
And in nineteen ninety six
the company loses one billion dollars.
Apple was struggling apple went through a
series of CEOs that we're treading water you had
Scully Gil amelio you had spindler apple
was within.
A month or two of going bankrupt.
Apple's stands on the brink of collapse.
So twelve years after forcing them out.
Board as Steve jobs to come back.
Before you can begin making apple innovative again.
Jobs knows he's going to need an infusion of cash
and fast.
Get it.
You'll have to turn to an unlikely source.
Hi bill.
Bill gates is under investigation for running a monopoly.
Steve jobs is back of the company he founded.
But it's on the verge of bankruptcy.
Hi bill.
I hear you're making friends with the justice department.
In your back on board a sinking ship.
If apple goes down you've got no one to fight.
But if you keep us in the game.
You could go on winning.
Think about.
It didn't
behoove gates for apple to go away at that stage of the again.
If you have no competitor than people say
you own all the market
and that's not a good thing.
It's better to have a crippled competitor then no competitor at all.
Now I'd like to talk about meaningful partners.
Apple lives in an ecosystem.
And it needs help from other partners and.
I happen to have a special guests with me today via satellite down link
and African get him up on stage right now.
Good morning.
This was a remarkable moment.
When Steve jobs.
Brought bill gates up on the screen
the cult of macintosh cheered and booed him.
He was reviled as a monopolist as a bully.
They hated windows they hated pcs
and they hated bill gates.
Despite initial backlash.
Microsoft invest one hundred and fifty million dollars in apple.
In jobs waste no time turning apple around.
Steve just takes massive control
and he makes sure that the products or just relentlessly beautiful.
Like the original man.
With its translucent colors and that rabbit shape design.
Seven minutes to load a song.
In two thousand and one.
Steve jobs pushes beyond computers m p three player that ruin my dad.
Into entirely new products.
Like the iPod.
Maybe something better.
Nobody knew we needed
a thousand songs in our pocket.
We all had m p three players.
But Steve said no
I'm going to create something that's so great people don't know they wanted
but once they see it they're going to want.
Everybody says that's great the Steve says know.
Somebody's going to be smart enough to put this on a telephone
and will be.
Left out.
So he comes up with the phone.
In two thousand and seven.
Fans wait in line as long as over one hundred and hours.
To buy what would become Steve jobs signature marvel.
The iPhone.
And apple is on its way
to becoming one of the most profitable companies in the world.
Concept of the you could carry around
and hold these supercomputers in your hands and do all
kinds of things with them and interact with the world.
Is a big idea.
You had to pick one person who impacted technology more
than anyone in this era it would have to be Steve jobs.
Steve jobs reputations source.
Bill gates as an image problem.
Stage right now.
Wanted to be beloved and he wanted his name to go down in history
in the pantheon of great men.
In an effort to redeem his legacy.
Bill gates
one of the wealthiest men in the world.
Turns to philanthropy.
She was motivated to become a philanthropist.
Not only to make the world a better place but to rehabilitate his image.
Bill and Melinda gates foundation.
Becomes the largest private foundation one in the world.
Gates that was is very compassionate very wise
and this come around to
the thinking that we all are on the same team.
He's going to leave the world a better place.
For years Steve jobs has been downplayed the news.
He's suffering from pancreatic cancer.
Two thousand and eleven
his health problems force jobs to resign as apple ceo.
Maybe he didn't know he was dying but he knew he had limited time on this
Janet.
Death became an important motivated for him and
if you think about it everything that he did that people remember him for today.
For when he was dying.
Death is more in the world over.
Legions of fans.
Has devoted to the.
As they are to his machines.
The year following his death.
Apple would become the most valuable company on earth.
Relationship between Steve jobs and bill gates was very complex.
They were like brothers in a way.
With each other every step of the way
sometimes rivals
sometimes friends.
They were mean to each other.
But eventually reconciled.
Because they were the to pioneers that built the industry.
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