Original subtitles

Hello.

And we're back.

So now this is the meat of the advertorial.

This is the main, the advertorial body of the advertorial plus the offer.

And I'll show you step-by-step what the body looks like, what to put in the body,

and then also depending on the offer, like some things you might wanna put.

Because each body can change depending on what the offer is and how saturated

the market is for that offer.

And then I'll also, of course, I'll show you, uh, some important things to put

on there, some necessary parts to put on there, uh, as well as how to actually

structure the offer at the very bottom of the advertorial to where they can,

that drives home the clicks and gets 'em on over to the, um, order form page.

And that's, There's a couple ways that you could do this, right?

It can go from the advertorial to a sales page, a very small sales

page, and then goes to an order page, or it go right to an order page.

So this is something that you would test on the backend.

Um, yes.

Here we go.

We're not on the backend, but just test.

There you go.

So here we go.

First rule I wanna say is don't make it complicated, right?

Because the, you have to get out of the sales letter brain and also the VSL kind

of brain where it's like there's a lot of loop to lose that are very powerful.

Uh, and that.

Very, like there's some A-list copywriters who's been around for years and years

and years that can do some all sorts of amazing gymnastics that are pulling

out all this emotion and stuff that, um, you don't have to do that for this.

This is very much like I said in the beginning where it's like this is

a direct get to it kind of offer.

This is that.

The faster they get to it.

That's what you're looking for, like this isn't, yes.

We're gonna pull out some emotion and some important parts of the

persuasion of copywriting, but it's not.

Don't overthink it.

Let's just say that.

Don't make it compliment.

Don't overthink it.

Second rule, focus everything on how it'll benefit them.

Never lose sight of that, how this is going to benefit

them right now, right away.

This is not having to convince them in a sense, this is not having to change a

certain belief that they already have of a certain product, certain idea in life.

We're not trying to change a lot of beliefs.

Again, this is a product that they're, they're just seeing right here.

How is this gonna benefit them?

Holy smokes.

I want it.

So think of it.

Um, pretty good example.

It's kind of like, and seen on TV ads I seen on tv, like commercials where they're

not trying to, it's not a long vsl, right?

It's kind of like this does this, it's amazing and it's

just right in front of you.

And it's like other products were lame and it shows it in like a gray scale

and it shows like people falling over.

They're like, ah, it's the worst.

We're like, this new product is amazing and it's all very colorful.

Think of it that way.

That's kind of how editorials work, where it's not, uh, yeah.

Okay.

Third rule, show them where to get it, show them where to get it

and why they should get it now.

So that's really important.

It's kind of like that why now, why they should do it right now.

But also you're guiding them, directing them where to actually get it.

Cuz some people are like, they want it now.

Like where can you get it?

And let 'em know.

Like you can get it right now on this page and here you go.

And to put it in steps and I'll show you that.

So you're gonna answer these questions.

So I'm gonna give you this doc so you can have it.

So you can just, it's there.

So if you ever go like, ah, how's this structure, copyright, and

blah, don't make it complicated.

Like, literally, this is what I have in the body.

It's like, what is it?

How does it work?

What are the features and benefits?

What makes it different than competitors?

I e like a compare and contrast.

How can it solve their, how can it solve?

Their specific pain when other options have or will fail.

So like in other words, like if, even if they were thinking about getting

this other product or getting the competitor or whatever, how it will I.

Show them how that will, that option will fail because it's expensive.

It's this, it has wiring or whatever it is or, and the why

other and other options have failed.

Maybe they already purchased those things.

Okay, so show them that really and detail it out.

And then what has been your experience using it?

Now this is not used all the time.

Now this is used for like bliss advertorials.

I've used this for like supplements because certain products take a

little bit of time for there to see cer certain results, right?

So like bliss, I think they used it for like, Acne and so on.

Or like their experience with the sheets.

With the pi.

With the pillow case.

Right.

So it, they would have it structured where it's like week one, week

two, week three, week four.

I did this with a weight loss supplement as well.

You could do that where it's like week one, I started to notice this

week two I, I just do it this.

Week one, I noticed X, like I, I, I noticed I started to have

more energy throughout the day.

Let's say, let's just do it with like a weight loss supplement.

I started noticing I had more energy throughout the day.

Um, I didn't feel as sluggish.

I didn't have to go for a cup of coffee as much, and I.

I'm not too sure.

Um, but I haven't seen, oh, and by the way, like I actually, my pants felt

a little looser, like they noticed that, so nothing drastic, but they

started to notice certain changes.

Then week two things started to really change.

So it's ramping it up.

It's like, wow, I dropped X amount of pounds.

Don't make it crazy, right?

Where it's like, I lost 50 pounds.

It's like, yo, um, you know, I lost a little bit more weight.

My, my belly is, is noticeably smaller.

When I look at myself in the mirror on the si like at the side, I

notice it's a little bit smaller.

Um, so yeah, just ramping up those changes.

Then week three, I can't believe this is happening.

I can't believe what's happening.

So it's like, it's un this unbelievable, like, wow, I can't

believe my appetite is lower.

Um, I've been so consistent and now I'm starting to really

see how this is helping me.

I'm having more energy.

I'm, I feel a little bit like it's given me that motivation to

exercise more for weight loss.

This is another key too, like for weight loss.

Let 'em know, like it's leading them towards a healthier way of life.

Not saying like, making it.

FTC compliant in that way, where it's like, obviously we want them to feel

as though this product can help them drop 32 pounds overnight, yada, yada.

But really, FTC wise, we don't wanna make FTC hate sick people.

And they hate heroes, right?

They don't wanna make people into a superhero, but they

also don't want sick people.

They want normal FTC wants normal people.

So think about that.

So it allows them, it helps them, motivates them to start.

Uh, changing up their diet.

They're healthier.

They feel more excited for the future of what they can, uh, they can eat and

feel great in their body and so on.

So, They see the changes happening, right?

And then week four, this is the new me.

So week four is like everything's come out like this is the new me.

This is, this is now my new pillowcase that I'm gonna love every single day.

This is my new weight loss regimen that is going to like a regimen that it's

gonna help me continue to, uh, drop the pounds while also feeling great in

my body, wearing the clothes I want.

This is the new me.

Very, very exciting.

So you give them, and what the reason why we do this and if you're obviously an

excellent copywriter in your own right, you know that this is future pacing,

this is getting it into their head and it's starting to like massage that part

of their brain where they're like, I can see this actually happening for me.

Um, and so that's a really, really powerful, um, persuasion

tactic or persuasion strategy cuz they're able to see like the.

What, where their life is at and where their life can be by going,

that was my daughter in the shot.

I'm gonna keep that going.

You're not supposed to be in the shot.

Please leave.

There you go.

This is, I'm not gonna rerecord this.

It is what it is.

I am.

This is just chaos.

Pure chaos.

You good?

You good?

Okay, stay over there.

Oh geez.

Jesus, Luke.

Okay.

And then lastly, where they can get it and why they should act right now.

So let me show you some examples.

Okay?

Let's do the cozy cabin heater, and of course the light socket here.

I'll show you now.

This is how this is done.

So again, What is it?

And I always like to show a gif.

Gifts are powerful.

If you can show gifs, awesome.

Cuz they're not like, don't put a video on a page and stuff.

But you could show like short gif, um, and then compress 'em and everything.

So the page loads fast, right?

So what is it?

So I always like to show a quick gif on the, what is it?

Demonstrations, almost like showing from box to then use.

So showing it like unwrapping the box really quick, put it and screw it in,

whatever, and start to then use it.

It's really powerful.

So people go, wow, and they get a nice little glimpse

of how this product is used.

So what is it?

So it just right off the tap.

Off the top.

So it's meet lights, sock security, cam lights, sock,

security cam is the all in one.

High tech, easy to work security camera that hooks up

to your wifi router in seconds.

Cuz that's an important feature that I noticed.

The reason why I brought that up is because that was a.

A problem that other competitors were facing is that it

would drop the wifi, right?

It was like it wasn't able, or it wasn't able to hook up to the wifi

router fa quickly, or it would drop off.

So it does it really fast and it's without a problem and keeps

the stable, permanent connection.

So that's a big thing too, is because people want the security camera.

Yes.

But they also wanna be able to, it's not dropping off all the time.

They want to be able to see it without it like being like, uh,

you know, Uh, some sort of issue.

Okay.

So that's why I put that up top so they could really, that was a, a prominent

pain point with the competitors.

Okay, so if you screw it in right, indoor, outdoor within seconds,

top-notch security with high def capabilities normally reserve for

just super expensive security cameras.

So with a light security camera, you get the all in one.

All of the military quality technology within one simple, easy to use

device for a fraction of the cost of a normal home security camera.

So bringing in the fact that it's affordable, right?

So I'm just laying it all out.

What is it right there?

So it's like that just.

Get it all out there.

Like it's, this is almost kind of like a Facebook ad, right?

Like, it's like boom.

Just tell it what it is.

Say what it is.

Like boom, right there.

What is it?

Why it's awesome, yada yada.

So what makes the Livestock Security camp so special?

So then going in deep.

Now this, I always show this if there's competitors out there,

I love to show comparison.

Comparisons are powerful because it's a nice little snapshot as you're scrolling

if they're able to just see it right away.

Um, Now what I would do differently on the design, like I would make this more

gray scale, like, nah, that part is too, but I would make it a little bit more,

I would want this to make sure that this right stands out way more than the left.

Make the left a little bit more boring.

I would probably get rid of the red and stuff like that.

Make it a little bit more boring so they could really see.

Life is awful with this traditional set.

I do love the image, obviously.

That's great.

Look at all that wiring.

Ugh.

You could just feel the anxiety looking at that.

Right.

And all the cameras.

So see yeah, on the arrow here cuz they, it's more exciting for this.

I want them to be obviously more excited about this.

So there's certain things that would change on this, but uh, it's

still working regardless, but it's just, there's, design-wise I would.

Make it more stark.

Okay.

So what makes it so special?

So I like to use back and forth of course, like, um, and I would probably also have,

sorry, I keep nitpicky, but like the images up here, the images down here.

So I'd probably put the image up top and then put the xs below it and

that and this, keep this below it.

But I would have changed this to big check marks.

Like these are small thumbs and these are bigger x's.

Okay, there you go.

You get to see me kind of optimize it in real time here.

Um, So, yeah.

And then so they can really see it back and forth, like, oh wow.

You know, and then I love this, I love the design of it though, like it's

screw on, um, install app, boom best, and I like this little added thing.

Best choice.

So then I bring it up the, I bring up the fact that it is a comparison, right?

Or like the, there are competitors, unlike most traditional.

Traditional home security cameras that tend to lose connection.

So I'm bringing up the fact that, again, that wifi connection, right, lose

connection with your wifi orry will become a hassle with all the wiring instructions.

The light socket security cam is so easy to install.

All you have to do is scan the QR code and automatically download the app and

get it all set up for you in seconds.

So it's um, bring it in, all that.

Let's see here.

Yeah, bringing in all of that, like unlike the traditional, this is why

this is way better, and then going into the Xs, like no chatting or

waiting on whole installation person.

So bringing in those problems that you saw that, again, from

the research, what people were facing with the security camera.

Another thing I do wanna bring up on the research that I forgot to

mention is like going to YouTube.

Go to YouTube and look at the comments, but specifically go to

YouTube and there's so many guys out there that are like, Hey, I bought

the new security camera, or whatever.

And they like do a review and it's really powerful stuff cuz then

you actually get, if they get a, a YouTuber with enough following, you

can get plenty of people commenting.

Right.

Um, Then how does it work?

So we do actually have a video on here.

So if you do, this is Trey.

And Trey approaches it almost like a third party.

Like it's not his offer.

He's like, Hey, I bought this security camera.

And, uh, almost as if he's a YouTuber, like testing out this new thing.

So he's like, Hey, I bought this new security camera.

Let's see how this works.

And so he unwraps it from the box and he just goes through it and demonstrates

it's actually really, really good.

So, um, I talked about not having video on here, but I can, I mean, yeah, I

would, you could also put this on.

The sales page as well.

So you could turn this into a gif where it's like first, you

know, unwrapping outta the box.

Second, you know, you can have it as a gif, uh, second or even pictures, you can

even do it steps like this right here.

So there you go.

Uh, but that is something that people wanna see.

They wanna feel as if.

The more you can get their senses activated, right?

The smell, touch and feel and or smell, touch and see, and hear, yada, yada, um,

the better because that is activating their, their persuasion, like for them

to take action, to take this offer.

So, What I always wanna mention is that it works right outta the box.

It's so easy to set up.

Even a toddler can do it that we don't recommend it.

How to set up your lights, secure light socket, security camera

three easy steps, step one.

So like what to do, like once you receive your security cam, go ahead

and screw it and try some light socket.

Talk about like how, like really take it step by step, what to do,

and always make it three steps.

Make it super simple.

Step step two, boom.

Step three, you're all set, right?

So it's just.

Again, that's how, how does it, how does it work?

Boom.

That's how it works.

Really simple.

Then it goes into the features and benefits.

What are the features, benefits of the light?

So security game.

I'm not trying to be clever.

I'm being like, you know, put some sort of quote or like just say it.

Just say like, what are the features and benefits?

Like really speak as if the customer is asking like, Hey,

what are the future's benefits?

Like, it's coming.

Make it seem like it's coming from them.

Okay, so then, I love the image, like pointing out the cool things about it.

High quality night vision.

I don't know if Wyatt point there, but anyway, uh, accurate motion detection,

two-way intercom, stable connection.

That's really powerful stuff.

So then you go into here like, and time to affordable security camera

that acts like a $300 camera but costs less than a tank of gas.

Okay.

So bring in that metaphor or comparison.

Um, and then I just lay out the benefits right here with the nice little vectors.

So like making sure, you know, Um, zero confusion instructions from China.

Simply scan the QR code and app as the rest.

Human dete, uh, human, I mentioned that too because like this is, uh, the

audience doesn't want something from.

China that's confusing.

Like drop shipping stuff cuz people have been burnt before, right?

Um, two eight intercom with a speaker and a mic so you can scare off annoying kids

or say thanks to your delivery person or also scare your delivery person.

Like it's super bright, like having fun with a copy.

Just having fun with it.

Like chat g p t can't do that.

Maybe they can.

I probably can.

Yeah, it's getting scary.

So it probably light sock security cameras are perfect for, and

then it shows like show the who, where, where it could be used.

Cuz sometimes people.

You have to kind of hold their hand a little bit cuz some people don't wanna

be, they wanna be creative, but sometimes they don't want to th they really don't

wanna think so like tell them like, Hey, it's back alley, office front yard.

The back alley's a good one where people go, oh yeah, I do have some shady.

Ish happening in my back alley.

That's a good point, right?

Like it, it triggers something for them to go.

Maybe I do want that because it highlights, it's not just for the

front porch, it's for other areas.

The warehouse.

Oh yeah.

I do have a warehouse where Walter White is cooking meth and I need to keep an eye

on what's happening in that warehouse.

Like that's the idea.

Like you can, you know, yeah.

Security camera.

Um, So, and then I also list it out barns, even driveways, like wherever you have a

light socket, you could, and you, you can have, wherever you have a light socket,

you can have top-notch surveillance.

Takes three seconds to install, boom.

Okay, and then right here, where can I go get it?

I always, there's always usually a discount with a advertorial, right?

There's like claim 50% off, 70%, 60%, whatever it is.

Now here's what you wanna do, is you wanna do it in steps.

If you wanna claim your light sock security game with inclusive, 50%

discount the follow steps below.

Click one.

Or step one, click or tap here to secure your lights, soer security

cams with a limited 50% off.

Step two, once you receive your light set of lights, Soer security cams, scan the QR

code to download the security camera app.

So just go walking them through the process almost as if like, they're

like, they're already receiving it.

They're like, oh, I'm already there.

Like this is like, you're already, again, this is nothing new.

For people that know sales assume the sale, they, they're gonna get it right.

Once the app is downloaded, you're all set.

Yes.

It's really that easy Attention.

This should be in red and be in the middle.

Limited inventory only five security cameras per household.

So this is that added, uh, as if these are selling out so fast that we actually

have to put a cap on how many you can buy.

Okay?

So then claim your internet only.

And I always put it in a Johnson box.

It's for lights, soe, security cams today.

Check, click check availability, check.

Availability always works.

It's like the button that always works, um, to get it on over.

And then, Because they, you know, the, again, it goes into that

urgency, it goes into that scarcity.

They wanna get that 50% discount.

They can get it right now, and then right below it, I always have the 30 day

guarantee or whatever guarantee you have.

And I don't just throw a little picture of it and be like, yeah, that's it.

No, like, write it out.

Write it out, put it in a Johnson box, write it out.

So if any reason you're not sa, you're not satisfied, you can return your order.

30 days of purchase for a full refund.

We're so confident you're gonna love it, blah, blah, blah.

Give them back the benefits, the quality, why it's amazing.

But if they don't work as promise on this page, then we'll refund your money.

Every penny won't hold it against you.

Then what are people saying about Lights Sockers here, security cam.

Put in some testimonials and if you have pictures with it, great.

So I've been slapping these testimonials and then another button.

That's it, that's the structure of the body of it.

It's not complicated at all.

So let's look at this.

The security cam.

This is how it looks like in the doc.

These are all structured as images.

Like I, and I'll show you more how to structure that out.

But, um, did I write all that copy?

Oh, that's so funny.

Um, sometimes I forget what I wrote.

Uh, and then this button's really great.

If you can get a button like this, figure button.

I know.

I just know that this works really, really well.

Um, So they did it differently.

So we Yes, you could do, yes, I want 52% off or the check ability.

Let's see.

Clicker tap.

Um, there was a, that's an issue, so yeah, that's on me.

So.

I've seen buttons work that's like, yes, I want this discount or check availability.

I always lean towards the check availability.

That seems to always be the go-to.

That's always worked.

But I've also seen ones where it's like, yes, I want X

percentage off, so worth testing.

Uh, but I like this buttons.

It's very nice.

And it came, this is from, uh, shout out to Jay Debolt who said that

this works really well because it's very, it's uh, Amazon kind of style.

It's, it's, It makes people be like, oh, like they're familiar

with this button, right?

So there you go.

There's that.

And let's see here.

Cozy Cabin Heater.

Let's see.

This is the Cozy Cabin heater.

This is a small little heater.

So same idea.

Where can you use it and where can you get it?

Same structure by the book.

So I'll give you, and I'll make sure I can give you this, this, I mean,

you're gonna get the structure of my advertorials anyways, but, and then,

but yeah, you can tell, you could,

sorry, I got a little quiet there.

I think there was something else I wanted to show the one, this

is the one that I did from the.

Beginning to end from scratch the comparison, the active Track pro.

I'm trying to see if there's anything else.

To mention of it.

Oh yeah.

That my conclusion, so this is a personal story, so this is something

too you wanna put in the advertorial.

When it's an advertorial for a personal story, that's when you add that, like

at the end my, you can put my conclusion of Active Trek Pro or my experience.

So with this, you don't really, it's not like that changes week by week.

I mean, it can, of course, but I, you can also put like my conclusion,

it's almost like the person that's writing it is the person, it is

in first person point of view.

So, They talk about it like if, if you're like me and wanna be more on

the ball with your health and without spending a small fortune on fancy

smartwatches out there, then the Active Track Pro is a great investment.

I've been consistently wearing my now for a little over a month,

even while in the shower or when I go swimming with my grandkids.

My wife feels better about my health too now too.

I don't want her worrying about me, and this little smart watch

helps her relax a bit more.

So, and also making it very simple to read.

As if like it's not high art literary stuff.

This is just like a person.

They're experienced with it and then they start to go in a little bit of like what

they've experienced by wearing it daily.

They've been able to drop some pounds, they feel healthier.

It's amazing.

So like this is really powerful for the first person point of view.

And that's right after.

It's right before the, where can you get it?

I put in like my conclusion, my conclusion, my experience

while using this product.

Okay.

And then again, I always do limited inventory, only five, whatever left.

Cuz you always want to have, have more.

So also, obviously make it more consistent.

I have 50% discount.

50% discount.

Okay.

Cool.

Um, and that's it.

I hope that was helpful for you.

And of course I'm gonna give you the doc so you can.

See and just kind of structure, uh, your own advertorial based on the body.

I hope.

Yeah, that's it.

I mean, I hope this was helpful.

Thanks guys.