Original subtitles

Welcome back, my heathens.

That's what we call ourselves, followers of Heath.

We call ourselves heathens.

So, welcome back.

Let's go over Madvatorial headlines.

By the end of this training, you're all gonna become mad.

You're just gonna, like, lose it.

And you're all gonna just, you're gonna be, you're gonna transform into different

people after we're done from here.

No training will ever be the same.

After you watch Heath's training of mathematorials.

All right, let me get a sip of this coffee and let's talk about headlines, baby!

And I'm gonna give you this doc as well.

Ugh, rug in the throat.

So we're gonna make sure that is, um, yeah.

Anyone, let's make it, yeah, viewer, that we're good.

Okay, so, mathematorials.

I'll probably make this into a PDF and make sure that you're all gonna get it.

Okay, so let's take a look at this.

Now, I broke it down in...

I took also headlines like I wrote and that I've written and used for different

brands and then also ones that I see have been tried and true and that work and I

broke it down into different sections.

So we have the why headlines, the how headlines, the social proof headlines,

and a combination headlines and a combina and how, um, talk it through.

So the how head the why headlines.

This is one that I've used a lot, and this is going from transition

from an old, no longer working solution to a new, improved solution.

So a lot of the times it's like, it's a saturated market, or it's also people

are so, it's fighting against the big, like we talk about that big enemy.

Um, so let's go through this and I'll show you.

So why homeowners are turning off their expensive heater.

Heating systems for this affordable and portable heater heats my ice cold

office in two minutes And i'm going to show another one down here again

for this heater So this is what I used for this portable heater, right?

So the idea of the big enemy is the the idea that it's so Turning on these

expensive heating systems and houses hvac to turn it on, you know to crank it all

the way up It has to heat up the whole hot house and it takes forever for this

one particular room to heat up And it costs so much money So That is appealing

to these buyers that want to save money.

People, think about that, the, the desires of all the people,

that, that what they want, right?

They want to be seen, they want to be heard, they want to save

money, they want, they want more, they want, uh, convenience.

So lean into what they want, that outcome.

They're gonna save money, they're gonna heat up their house.

So, think about, just write down, I always do this, like, for all of our, my

advertorials, is write down all the, all the benefits, as many as you can, right?

Obviously, this is also coming in through research, that you're

looking at the benefits, what people, the reason why people want this.

So, why homeowners are switching off, so this is, it grabs their

attention, whoa, they're turning off their expensive heating systems for

this affordable and portable heater?

Heats my ice cold office is two minutes.

Um, so this is also, I wanted to take, I noticed this, I started seeing a trend

with headlines doing like a little quote within the headline where it's like

the, the health benefits are incredible.

So you started seeing that more and more popping up.

And the idea is you start to see things happening.

You start to see what's working.

And so you don't want to reinvent the wheel.

You just want to add on to it make a better wheel like it's

there's a cool wheel now How can we improve on that wheel?

So don't recreate it.

Just add to it.

What else can we do?

Um, that's why I agree with kim cross, uh, a list copywriter.

I hope i'm saying her name, right?

Oof, I feel bad i'm recording this and i'm not going to redo it Um, she's

incredible and I I purchased a lot of her products in the past her copy Uh, what

is it the rapid accelerator or I can't remember the name of it She's incredible.

And but I agree with what she says.

She said copy.

It's not like copywriting in a sense, like your copy collecting the more

you're in it and throughout through the many years of being in copywriting,

you just start to integrate like all these different from offline online.

You just your brain gets jam packed with all the different copies.

So all of a sudden, when you have to write a lead, right.

You kind of become your own chat GBT and you're like, you can quickly write a lead

because of what the offer is asking for.

It's, it doesn't, you don't have to think so hard, right?

But that just comes through time and through experience.

So consider that when you're writing copy, a lot of times you're just

kind of taking from everywhere and you're piecing it up and jumbling

it up and moving things around.

And then it's a new piece.

This is also from the date, the great Dan Kennedy to Dan Kennedy always talks

about when he writes a sales letter.

Right.

All right, send here.

All right.

Now send it out.

Um, I can't do Dan Kenny's impression, but if I could, I wouldn't, you

know, send it out and then, uh, okay.

And when you bring it, when you want to do a new one, you just start

moving things around and send it out again, you know, and I don't know.

I don't know if that's a good Dan Kenny impression.

If he ever sees this and he's probably going to be like dumb kid.

Um, but that's the idea is you start to move things around and

to test and send it out again.

So for instance, like, Okay.

Even in the bodies of, uh, advertorials, you could start piecing things around.

And I talk a lot about this in my sales pages course, where I, how

I make the sales pages, according.

To the demographic and like the age demographic and what, what pages

they're normally seeing and then how to structure those pages by moving around.

It's like Lego pieces, just like bloop, bloop, bloop, bloop, moving things around.

Okay, so let's keep going through it.

So why women are ditching luxury brain creams for this youth defying

wand used by A list celebrities for luminous skin right at home.

It's become my new morning routine.

So there's a lot in this headline that to unpack, right?

So first off why women are ditching luxury brand creams for this youth defying wand.

Okay, let's start start there So the norm is that women are using these luxury brand

creams and then now they're ditching them They're no longer work and a lot of and

this is a big complaint that you see this Uh big concern is that women are tired

of wasting money on luxury brand creams.

And I also see this, what's working right now is kind of like, you think

luxury brand creams are, or luxury brands are thinking, thinking of you

think again, or like they care about you think again, they don't, you

know, they're after just your money.

They don't really care about your skin.

So that idea when you're able to, Harness that idea, you know,

women are like, oh, I knew it.

You know, I knew they weren't thinking about my skin They just want my money.

Well, and here's another thing too is it's still very much works when you also

add in Especially for this market when you add in that celebrity factor to look

camera ready women they want to be seen They don't want to be ignored at that

when they get older they're afraid of going in rooms and they're starting to be

ignored because they just And there's a lot of uh fear around Of course, society

is saying like, men, how come men get to age like fine wine, but women aren't?

So like leveraging what is being talked about to your benefit so you

can show them, Hey, like this is like, this is what's being discussed.

Our solution is able to reverse these issues that you're facing and here's

how it's different from everything else that you've used in the past.

Uh, and women, and this is always a big, I think this goes for men as well.

Like men want to look like A list celebrities when it comes

to their broad shoulders and looking jacked and all this too.

It works for like Kino Body did it for years and years where it's like you want

the Hollywood body and they would do like a quiz front end and the idea is like they

would get you in these different types of Hollywood body that you're looking for.

Like the superhero, the Greek God and all this stuff.

And it works really, really well because they, because we see that and we want

to see, like we want what we want.

We want what we see, and we want to achieve that.

And of course, and again, with the words of Dan Kennedy, if you can sell

them on doing nothing and getting the results they want, you're gonna win.

Because people don't want to do anything.

So if you can make it as easy as possible, where they don't have

to do anything and get the results they want, you're a win win, baby.

Alright, so, and then right here too, for luminous skin, right at home.

So that brings in that easiness factor.

They don't have to go anywhere.

They don't have to go somewhere and spend a lot of money.

They can do it right at home.

And then right away, and then I add this nice little head, nice little quote.

It's become my new morning routine because I saw a lot of research.

Through they, They love their routine.

They love to have a certain routine.

They have a skin, um, rejuvenating routine either in the morning or at night or both.

Um, men there's, you see this a lot of the men's market trying to

push men to have a certain routine.

Men have a harder time, but I've now done it where I like it.

I like having a certain routine.

Uh, putting, Skin cream on in my face because I'm getting older and I'm a

little concerned by that my own skin So i'm starting a certain routine

as well So, uh, and then this next one why are dynamic state residents

ditching their old ice scraper?

This erases frosty snow and ice from my windshield in seconds.

So this is one that I did a few years back Um, it was that silly is that cone one?

You've probably seen that cone scraper like You put it on that car and you

just kind of scrapes and it's for like the Midwest for people that deal

with more snow on their, on their car.

It's okay.

I don't think the product itself is that fantastic, but you can

see right here, dynamic state.

So this is where you would make it more personable.

So when you are running ads, you would dynamic say this is

a code that they would put in.

So someone in Toledo or someone in Ohio or, uh, Traverse

City, uh, Michigan, right?

Like, any of these places, it would say, why are Traverse City

residents ditching their, or like, or you could even put city.

So like, we actually do that.

That's even better.

Why are Traverse City residents ditching their old ice scraper?

So again, getting rid of the old solution for something that is better and faster.

Okay.

And then using that dynamic city.

This is really powerful too.

It's done really, really well.

It's because it makes it more personalized and we see this all the time.

Especially when in lead gen.

Lead gen, this works really, really well.

Where it's like, why are, uh, you know, um, Raleigh, Raleigh, I can't even say it.

Raleigh residents.

Um, you know, finally are switching their old gutter system for the new three in one

gutter that cleans itself from leaves and you never have to get on the ladder again.

So it's, it's solving a pain point of people having to clean out their gutters

cause it rains a lot in Raleigh and they get a lot of leaves and then now they're

ditching those old gutters for the new and improved kind of gutter, right?

So this one we did, I like this one.

This one I wrote back in the day for these, these, we called

it the better butter spreader.

It's these knives.

With holes in it and you just go over ice cold butter and it comes out nice

and it can it makes it like noodles noodles come out of it like it forms it

and then you're able to spread it over toast without a ripping up and without

having to wait forever on the count like the butter on the counter for it to get

because in America, we'd like to keep everything in the fridge for some reason.

But, you know, uh, Not having to wait forever on the butter on the

counter to spread warm butter.

Apparently I can't talk Let me have another sip real quick.

So this one's fun.

Why are restaurants hiding these new?

Butter knives from customers and where you can get yours today So just a

lot of curiosity based like why would restaurants hide these butter knives?

And the idea in the actual it was a personal story and I wrote

this story where it's like this.

Um Anniversary date, and she wanted to take a few butter

knives home with her in her purse.

She doesn't, but the idea was, they were so good, she wanted to steal them.

And you get people like that, that were like, I love this

dish, and they'll steal it.

You see people like in cruises or hotels, just people with klepto

fingers that are like, That's a hotel, I can steal all the towels I want.

I don't know where they get.

Bad idea.

So anyway, uh, that why, you know, it's a lot of curiosity.

Why are they doing this?

It's for this new dynamic, this new solution that is super cool.

You're going to want it.

Here's where to get it, but yada, yada.

Uh, and then also if you're able to add other things in the headline that

I know that it's working, like as seen on Tik TOK, uh, there's a viral

people love things that have gone viral ever since this was released.

It's since ever since blank, this Gadget has gone release, it's gone viral, and

even picked up on, uh, national television across news, news stations across the

US, and yadda yadda yadda, people love that because it, and I'll talk more

about it down here in a bit, it brings in that social proof, that idea of like,

everyone's doing it, where are you?

Where are you?

Everyone's getting these butter knives?

What, are you at home?

Being a silly billy without one of these badass butter knives?

And people are like, huh, I want a butter knife.

Look at this lame butter knife with no holes in it.

I want that one.

That's how I imagine.

It goes.

So the how headline, going from struggling to success with this one thing.

Did I do that?

I like to keep things consistent.

What am I?

Newbie?

Come on.

So how I went from taking forever to how I went how I You can even reword this.

This is bad, Heath.

Come on.

How I how I went from taking forever to fall asleep to drifting off to sleep

in minutes and waking up energized thanks to this weird two inch patch.

By the time you watch this video, I'm gonna redo that headline.

I don't that's a lot of words and could be a lot better.

But the idea is You get the essence of the idea.

How I used to struggle to fall asleep and take forever and

be on my phone and yada yada.

It would take 30 minutes to fall asleep to now finally falling asleep in minutes.

Thanks, and wake up feeling energized.

That's a big thing for a lot of people with sleep.

They want to wake up also feeling energized.

They might get good sleep, but if they don't wake up feeling

energized, what's the point?

They want to feel amazing the next day.

Thanks to this weird two inch patch.

This has been used for lots of different headlines I've used it for.

I see it right now in the Zleep, um, advertorial.

So this weird two inch patch.

I used it back in the day for the CBD patch, um, you know, about like

eliminating Or stopping pain in its tracks, which is another phrase that

was picking up a lot of steam and like blank blank stopping it in its

tracks stopping pain in its tracks.

Thanks to this weird.

Two inch patch now legal in all 50 states, you know, it adds a lot more curiosity

like whoa, what's legal in all 50 states?

What's this weird two inch patch and the idea is it's CBD patch How

a kind stranger saved me thousands and rescued our stranded family in

dynamic City and and the simple all in one pump That's since gone viral.

So like I added this part right here, too And you can do it with and without

because the original headline is just this without the and, uh, all the simple

on one pump that's since gone viral.

So this I know is working right now for the air moto, uh, gadget.

So, uh, personal story.

So this is bringing in that personal story of a kind stranger.

You know, save me thousands.

It doesn't say dollars, but save me thousands.

People get the idea, right?

And rescued our stranded family in Blank Diamond Amex City.

And so the idea, the abitorial talks about the family that's on a trip, and they got

stranded, and got pulled over at Mace.

They canceled their triple A, and oh, the worst time to cancel their triple A.

And now they got stranded, and then this person pulls over.

And helps them with this cool gadget and I have another one of these, uh that I

used And i'll show you in just a moment.

So yep, how how account now this one is classic this one crushed Uh

shout out to my buddy j die bolt.

He ran for credit secrets Uh back with larry king rest in peace So how a

california mom accidentally raised her credit score from 588 to 781 in only 90

days It's an amazing headline, right?

So not only is it just like razor Credit score, but being specific.

Specificity is a really good one, so be specific.

The more specific you are, the more people can really, you

want people to use their senses.

In our bodies, I'm gonna get a little woo woo, but it's really true, like

it's, when you're able to use more senses, we feel it in our bodies.

We can sense it, we can, we can see what you're explaining, we

can taste it, we can smell it.

People associate these things inside of our bodies.

And so when you're able to say, Be specific on a 588 to 781.

You're getting a stronger connection to the person that is within this range

Also, they've done their research They know that the people that they're going

for is probably within this range around They're probably around this 588 or

even lower and so on like the idea Is it's being specific so it's not if they

just said accidentally raise your credit score in only 90 days Who cares who

what kind of what kind of a mom calif especially when you say california mom?

Is that a bougie kind of like fancy mom?

Right?

So because you're bringing in that, that what we think of a California, LA,

Beverly Hill, like you're starting to think like when you think of California,

you think of more like ritzy, yada, yada, not all of California obviously

is ritzy, but the idea is it's quick.

It's quick in your head to associate.

So if we were to say like how West Virginia mom, again, we start to

associate what is West Virginia?

What do we think of?

Um, It's that we bring, we, it's the stereotype that we think of,

which is unfortunate because if you've been to West Virginia.

Amazing people in a wonderful place and it's so lovely and

I live fairly close to it now.

And so it's, it's not all of West Virginia, but you

get a certain stereotype.

So when you're bringing, when you're being specific, so how California mom

accidentally raised her credit score from this to this, so bring in that

specificity and then bring in how fast.

That's pretty fast in only 90 days.

I know this headline crush and has worked for them really, really well.

This is a classic one.

So then what did I do?

I took it.

I swiped it and used it for, uh, back in the day when I was partners with

this a gummy brand, Nuke, um, we.

I, this is also a classic lesson in don't overthink it and

just quickly put it out there.

Sometimes when you overthink things, uh, it doesn't work and then you're

like and you're like I work so hard.

I why?

Why do I work so hard and it doesn't work out for me?

This is that classic, he thikens, uh, bleh, bleh, bleh,

bleh, bleh, and it crushed.

So, I literally just said how a California mom got fit by eating these candies.

It's just, I mean, it's, it's, um, and also a lesson from David Deutch.

David Deutch, who, I think there was a headline he talks about in one of his

trainings where it's like, you know, how to reverse, how to reverse cancer or

like how to stop, how to reverse cancer.

with a pencil or something like that.

And the idea is journaling and like what journal, the act of journaling does.

But the idea it's, it's, it's dripping with curiosity and it

goes, it's juxtaposed because it's like, how can someone get fit?

By eating these candies and also we're going for moms.

We noticed that our target market was we're moms We're middle eight.

We're like around the age like 30 like younger moms Middle middle

age kind of like moms but moms that are looking to get in shape

or wanting to get in shape, right?

So how california mom got fit by eating these candies and then I had

a sub headline that's like hint blah blah blah blah x I can't remember

all the sub headline, but that's I really I was like, how can I?

I need a headline quick we want to test and then finally this headline for the

advertorial that we use crushed and we were able to scale it And it did

really really well for quite a stretch.

So there you go.

That's a good lesson in don't recreate the wheel Just add to it take it and

then Move it to fit If you know what's working, take what's working and

then move it, manipulate it to like, fit for what you're trying to do.

You don't have to overthink it too hard.

Don't use your creativity for, for copywriting.

It's copy collecting.

Use your creativity for the things that make, that fulfill you, such as...

Writing fiction or playing the oboe if you're into playing the oboe social proof

headlines feeling the FOMO tend to tend to be a personal story editorial So this

is this is the classic I used to sell pest control back in the day and what we would

do door to door and this has been going on for years And also this is also classic

Dan Kennedy to for direct response when it comes to direct response mailers It's

we would send a you would send a direct response mailers like hey Uh, we are going

to be in your neighborhood, you know, three, some neighbors in your neighborhood

are getting their gutters redone.

We want it because we're going to be in your neighborhood.

We want to give you extended a certain discount to you and be able to get

your gutter done as well along with your neighbors for this X amount of

price because it's convenient for us.

We're going to be in the neighborhood.

Yada, yada.

We would do this all the time when I sold pest control, which was the worst.

Right, uh, selling pest control in the dead heat, the dead summer of

Arizona and location that I know.

And I was like afraid of running into people and you had to get really

clever with selling pest control, especially when a saturated market,

when there's so many pest control companies in Arizona, it was a nightmare.

So, but learn some lessons.

And one of the lesson was, is don't, don't go into a man's house who is wearing

underwear and has 50 taxidermied animals.

That was one of the lessons.

And I went into his house.

And he was like, There's a panther.

That's an eagle.

And I was like, Is that illegal?

There's an eagle, like, on the piano.

And it was just like, posed.

It was weird, dude.

And I was like, and then finally I was like, I gotta get out of here, and

I booked it, and I got out of there.

But anyway, lesson learned.

Man opens up the door, wearing only underwear, kinda sweaty,

drinking a cold, ice cold beer.

Don't go in his house, even though how badly you want the sale, cuz

you have a family to support.

Don't go in the house.

I went in the house.

Okay, anyway, where am I going with this?

Right?

Um, oh, we would do this all the time.

We're like, Hey, we're pest control.

We're gonna be in the area taking care of rats.

I heard there's a lot of rats around here and people are like, yeah,

uh, we're gonna be in the area.

Your neighbors down the road, we're gonna, because they're gonna be there.

I thought we can, we can come and take care of your rats as well.

We know that they're here.

So you know, let's talk.

And so that idea is social proof because no one wants to be the first.

No one wants to be the first, but they don't want to be left out.

They don't, that's that feelmo, that feelmo, the FOMO, the

feeling, the fear of missing out.

Right?

So let's take a look at this.

Laundry deter, liquid detergent wasn't helping her sensitive skin.

So she found a better solution that easily cleans her laundry.

So again, this tends to also be a, Uh, personal story.

So someone, the social proof aspect of like this person did this, so this

is like how many people are have a sensitive skin and talk about laundry

with sensitive skin, a lot of people.

So she found a better solution that cleans her laundry.

So it's that.

Oh, she did it.

And that means I could do it too.

Mom exposes driving tip that saved her life and is now

saving the lives of others.

So that's social proof.

Mom does this thing and is now sharing it with others.

The social proof.

This is one that I wrote years ago for the safety discs, right?

So this is a personal story of what happened to her.

And the same, it was very similar to what you see the, um, the kind stranger one

right here, where it's like she pulled over the side of the road, yada yada,

and she had these safety discs, she was so glad to have them, and the police

officer was impressed as well, like, so it just adds this like social proof

aspect of how cool these things are.

See why people are snapping up these antibacterial sheets for the holidays,

the health benefits are incredible.

So this could actually be underneath the combination headline

because you're using this why.

So why people are snapping up these antibacterial sheets for the holidays.

So this is another, that's definitely a social proof one where it's like people

are just grabbing these, they love them.

They love these sheets, where are you?

I mean, do you want these sheets?

And so it's that FOMO.

Uh, I recently discovered how to heat any space in my house

in under 5 minutes without using my home's costly heating system.

Social proof.

Someone else is doing it.

So that someone, this is a, you know, average Joe that did it, and now

is showing how you could do it too.

I recently discovered how he This is that space heater I talked about.

This is one that I know has worked.

The combination, so using why or how along with social proof.

So this is actually just mainly a lot of whys, yeah.

But the idea is you could use a combination of things.

And also, you probably noticed too, advertorial headlines are

not like sales letter headlines.

And where you can also get a lot of inspiration, to be honest, when it comes

to headlines, just go to places like Fox News, Huffington Post, you know, like, go

to Yahoo, Huffington Post does this a lot.

Let's take a look at this.

Watch, I'll show you, especially the opinion ones.

This is where I get a lot of, you can just kind of get inspired because

you can see what's kind of, so like this one, these women over 50 have

great skin, here's what they use.

Watch.

Well, I want to know what they're using this can also be even better these women

these women over 50 have great skin Here's the one thing they stay away from here.

Here are the five things they never put on their skin Oh, I'd like to

know that you know what I mean?

um This one right now They always do this stuff that controversial that

we're controversial makes it immediately once you want to click on right a

controversial 2018 film is the top movie on netflix right now, you know,

and that's really that In itself, the word controversial and then, of course,

we're seeing Mel Gibson, who is dripping with controversy and, uh, Vince Vaughn.

Right?

So they have, like, a lot of controversy involved.

This one, the life saving medication.

Everyone should learn how to use.

Uh, this could probably be even better.

Um, let's see here.

This is, uh, usually.

Oh, yeah.

What's tabula.

There we go.

Nine year old is sold as a survivor of a fiery crash that killed five kids.

Yikes.

Okay, that's uh, I don't mean to get real sad on you on that one, jeez, ew.

So what I do is I click on one.

Oh, and there's a gummy ad.

Okay.

So we'll come down here and I take a look.

So see, look at this.

See, this is a, this is going to go to an avatar.

This is going to be a listicle right here.

I've already clicked on that one.

So it's going to go to a listicle.

You're going to see here.

It's gonna be an eight reasons why probably.

Yep.

Sorry.

It's taking forever.

Nice.

Yep.

Eight reasons why.

So, and I actually use this in here.

So you can see here.

Eight reasons why two million Americans have switched to earth

breeze laundry detergent sheets.

So it's just kind of like, it just adds that curiosity.

What are the eight reasons?

And it's really nice and easy chunks.

Just boom.

Easy to use.

Great for the environment.

Not paying for water.

Great for sensitive skin, it's ultra light.

So what's cool with these, with listicles by the way, is you can move things around.

This, there's endless testing of possibilities.

You're like, okay, let's do, actually for this, we're going to target these

type of people, and we're going to put it great for traveling in tight spaces.

Let's put that at number one.

So it grabs their attention right away, right?

So the first one is easy to use, but maybe for the, the health, for the

environment conscious people, great for the environment might be number one.

That'd be a great one to test.

You know what I mean?

So that's, I love, I love listicles.

Um, I don't know if it works for every single brand, but it's always worth doing

because they're very fast to write up.

They're just chunks right here, but it also it works great for today's People

with on their phone instead of reading these long articles, they could just see

it in chunks and be like, yeah, okay.

They hit like three reasons.

I love this.

Um, socks.

Those are bomb us.

It gets so used to this.

So this is going to go to.

I didn't mean to off rail and go on to something else.

Yeah.

So these are jump pages.

So this is an editorial, but this mainly for.

For compliance reasons, because you can't just go to a BSL.

So it goes to this little short thing that just like, teases the click.

So then you go to, then you click it and then it's going to go to this.

Yeah.

So it's going to be what is this?

Yeah.

Lean belly.

Yep.

Very familiar and some sort of just dramatic BSL that I'm just really sick of.

So.

Um, but they work.

I'm just tired of them.

Okay, nine reasons why so many people to, uh, switch to equip electric toothbrush.

So that one is for the, I've seen it everywhere too.

There's the nine reasons.

That's an avatorial and then why america's top detailers

are using this instead of wax.

So that's used for that torque detail spray.

So this is again, um You know, so this is also great, too, because

it's the it's the credibility.

So it's almost kind of like why America's top doctors are no longer using this

type of mask when operating or whatever, you know, it's using a professional and

how these are professionals are now.

Getting rid of this old way of doing things and now going for this new way

because you want, because everyone wants to look up to the professional.

What are the professionals doing?

Why?

I listened to my doctor.

I listened to my dentist.

I listened to my nutritionist.

What are the professionals doing?

Because that's what you who you want to follow.

It's just that's a that's the psychology of people.

We follow these leaders.

We look up to them and they're like, Oh, yes, yes, they know the way

these leaders, you know, why you could replace this with anything.

Why America's top chiropractors are getting rid are no longer.

Are finally are no longer adjusting are no longer Adjusting backs like they used

to and are doing this instead, you know something like that So you could replace

it with anything and it's like why?

top professional Are doing this Instead of the old way of doing it immediately.

It just met adds that curiosity wait I thought that was the

normal way of doing it why?

america's Top photographers are no longer buying expensive cameras and are using

this instead, you know And then it's like maybe eight reasons why And then

it goes into like why the iPhone is the best camera now available instead of

spending all this money or maybe this new cool camera that costs a fraction

of normal cameras are the best way to.

Uh, take pictures now, you know what I mean?

So that's, I love that one.

That's a great one.

So yes.

Anyway, that, those are the headlines to go, I'm gonna, you can have this

and then, but the biggest thing, so you can have this and you can like look to

it and you know, if you need help with your own editorial, look at this, just

replace, take one of these headlines and then replace it with what you're

doing and, and then test it, run it.

But the biggest thing too is get out there and start clicking.

So I go to Fox News.

Fox News is always a big one, so what I do is you click on one of these ads,

um, I don't ever read them because it's always sad and they're never fun.

Ooh, so I'm actually, I'm going to be writing an editorial for this.

So let's do that.

We'll click that.

And you just kind of get clicky.

So this is going to be a nine reasons why, or it could go to sales.

Whoa, shush, shush, stop it, stop talking.

Um, and then you can see down here, these are all just different ads.

So look at the only sandal you'll ever need.

That's fun.

How people find better red light therapy in High Point.

So that's taking my dynamic.

You can now see where I live.

I live in High Point.

So they're using the dynamic city.

Right, so it's like it's very local.

Here we go gummies just legalized in north carolina and I can know I live

in north carolina Powerful arthritis relief so it's about arthritis relief

so you can so we got this editorial which i'll talk more about Q and a

so this is more of a sales page type of thing a little bit different Could

kind of be a little bit of a editorial, but it's very branded kind of style.

So this is definitely an editorial and you could even tell it to

where it's coming from Fox News.

They kept the colors.

So they want to make it feel very native.

So you can see, like, look at the colors.

I mean, it's.

It's, they're keeping that Fox News look so they know, go right from here.

So it seems as though it's coming directly from Fox News.

It's a clever little tactic.

So top doctors now recommend, remember I talked about professional?

So top doctors now recommend next generation CBD gummies that are 450%

more effective for pain, stress, better sleep, and even shedding pounds.

So they're adding all sorts of benefits, right?

So they've been running this kind of ad for a long, long time.

Okay.

Um, and this is more of aggressive kind of ad and especially when

you claim your two free bottles.

So it's going to be.

Yeah.

So you put in your name number here and all this rush my order.

And the idea is you're getting a discounted bottle.

So, because they're going to push you to get a higher package of bottles.

So either two bottles, three bottles or whatever, and they're claiming

that you're going to get a free bottle with that, which is, that's the idea.

Right?

So anyway, I hope that helps out and next up we're gonna talk about leads

And then body and all the other goodies.

So here you go Um, I hope this you take one of these i'm you have

plenty endless ways of testing.

There you go Hope that helps.

Thank you