Original subtitles

So I guess the research part of this is going to be a two parter wasn't

expecting that but loom was all of a sudden like I'm going to poop the bed.

I'm going to poop it right now.

Poop.

All right, let me get back to this.

So anyway, this is what I use, right?

We got, we got vidtel up, um, adlibrary up and then of course I use amazon, right?

So we're looking, let's say the smartwatch competitor because that's

the Product that it did recently.

So this is really, really powerful stuff.

Obviously when you go to the smartwatch and then you just reading reviews, right?

And then another thing that I, this I learned from James Van Ellswyk, so shout

out to his team as well as you can take.

This you can take all these testimonials and like just copy and then you can put it

into a word cloud so you can put it into a word cloud and then you can see from

the word cloud so let's say like it takes a little bit you can have like someone on

your team or just someone do it for you but you can generate a word cloud just

to see what stands out the most right so watch company so you know it comes from

a good company so this is interesting because I wrote also in the abattoir like

it's a us based company people want to know that um you And then they used it.

Obviously watch is going to be talked a lot about the smartwatch.

So anyway, there, but if you get a bunch more and you can see, you can get a nice

word map and it just kind of helps you a little bit with like what stands out.

Right?

Okay, so that's, let's see here.

So, uh, I research, research, research.

So what I would do is I will go through Amazon and I will read a lot.

I'll read a lot of the testimonials.

I'll read a lot of the one star and a lot of the five star.

I'll also read a lot of the, Three star to see where people are like

about because sometimes the three star will be like, it's great.

But, um, and then it's kind of nice because you can find those little

ticky tacky things that actually mean could mean a lot for, uh, for a lot

of people that are like, actually, like, this thing bothered me, right?

But it's like, good with, like, the quality, whatever, but

it's like, uh, it keeps like.

Disconnecting on the Bluetooth and that adds up and becomes a frustrating

thing So I will read a ton of these and I will see What I'm looking for

are the things that they don't like what are the things that they really

like and I'm also looking at why?

They're using it a lot of times you'll see people like why they're using it

They're like I wanted to get more steps in or I wanted like Because a lot of

times I've seen copywriters do this where they're like, um, why would you?

Do XYZ like and then they would go.

I'm a I'm guessing that they would do it They would buy this because

expert you as soon as you hear I'm guessing they don't know so you

really have to understand Why they're actually buying this what is the big?

Motivating factor is it the fact that they want to lose

weight or is the fact that they?

Got a little dizzy while mowing the lawn and now they're concerned

about the blood pressure.

So, like, then you start, it turns out a lot of these people are concerned,

especially older individuals.

They're concerned about actually what's happening with their.

Inside their body things are changing for their bodies and it's not what they

used to be So they're a little bit more concerned which is interesting because my

dad is getting older and he even brought this up He's like he's a healthy dude,

but then his doctor was concerned about his blood pressure He's like i've never

thought about my blood pressure before and now it's a top of brain thing for

him Now he's concerned about his blood pressure So now he's in this position

to take action based on what his doctor told him Because he's now a little bit

more nervous about his blood pressure.

So that's a big thing to understanding why they're buying it um So you can

understand the motivation behind it.

Okay, then another tool that I use always is reddit We you've probably seen this

a lot of times, but i'll use reddit and i'll just do like, um, let's say

weight loss story success Story, so you just want to see like what some success

stories you just want to see Oh, here's one you can kind of click out you kind

of go here and take it different places so we got Different success stories.

So this guy

got a lot of ClickFunnels ads here.

Um, Kia success story.

Sometimes I look for a popular one.

Let's do post the time past month.

I guess that's just, whoop.

Here we go.

So, like, this is a big craving.

This is what I see with a lot of the women, the women's market trying to lose

weight, is a lot of women will have a lot of hard time with, like, the binge eating.

Like, just, they can't stop, like, they'll, and it's usually, it's usually

some, something that is centered around stress, something that they're

not addressing in their own life, and so it's, it's a nice, Dopamine hit

and so like the cravings, the sugar cravings late at night, the binge

eating because it's usually something on happening in their life, right?

Um, not, not always, but oftentimes it's, that's why we, we tend to overeat

is that we're not addressing something in our life that we need to deep down.

Um, and then, okay, so like this story right here, like, you can kind of see what

she did to do it, but then through here.

A lot of this, a lot of these stories, I always look for these stories because

they are very revealing that people are saying why they're doing it, um,

what was frustrating about it, what was really great about their experience.

What was difficult about their experience, so you can find amazing

success stories with that, um,

or a lot of times I'll just do this kid is getting better, you

know, get my kid better at soccer.

Reddit, and then I'll just put, helping my daughter with soccer when I have no idea.

Okay, here we go.

Helping my daughter with soccer when I have no idea how to play.

My daughter loves soccer.

I mean, loves it.

Oh, this is great.

This is super, super cool.

So this is a great opportunity for like, um, an advertorial for Dribble Up.

They have, this is the smart basketball, but you can, they have the soccer ball.

It's the first one that they, That I saw, let's see if you see if you find it.

See the smart soccer ball.

Like this is the first one that they sold.

So this would be interesting, right?

So taking something like this.

So think about this from their perspective.

It's like my daughter is loving soccer.

She wants to get better and better.

I know nothing about soccer.

I'm a parent that grew up skateboarding and reading literature.

That's that's me.

Uh, so it's like, You know, I don't know anything about soccer, but I love my

daughter and I want her to get better.

How can I do that?

Um, and you know, these are the things that she's facing.

I don't know how to like, motivate her and give her get her excited.

How can she improve on it?

Little by little every day.

Um, and then it's like, perfect.

That's dribble up.

Right?

I like this.

This parents is like, that says she sucks.

And I just let you know what I can tell you.

She's the weakest player on the team.

Oh, no.

She doesn't have any control over the ball.

She doesn't kick it hard enough to get it.

So this is really powerful stuff.

So, oh man, you can take this and put it in chat, chat, GPT.

So the idea is like, it's, it, it hurts the parent to

see the child not succeeding.

They're like, the parent's like, oh, she's not, she's not great.

It's really, oh, it's so frustrating.

Um.

And so you can see that this is a great angle of why how dribble up can

be in there like dribble up is taking that angle of like boosting your kids

confidence in soccer every single day where they can see a dramatic change

and dramatic improvement in just a few weeks time or something like that.

and she'll be heartbroken if she doesn't make it.

This is really good.

This is really, really good.

So this would be perfect for, uh, for this, like an avatara for

like dribble up that I would test.

I would test in, I would test a personal story.

Uh, and then of course the, um, I don't know about disruptor.

I would honestly probably just do a more logic beginning for a lead.

Depends, but I think a personal story I'd actually really grab

would do well for this, for sure.

It's very emotional.

So, all these things.

Anytime that I just have a question where it's like, um, My...

wife...

Yeah, let's see here.

I don't want to go down that road with Reddit.

It's very sad.

Um, no, you don't need that one, but it's like you could just type in

anything and then read it and we'll come up with all these different stories.

And so within those stories, it's very revealing.

You could take all these emotion and put it into the copy, uh, or the research.

Okay, so now with that being said, so this is what I do.

Like, that's I capture all these things.

I'm just filling this out.

I'm just filling this out.

It's nothing too difficult.

Don't spend a ton of time on it because in the end you just got to write it and

you can Get this done in a day Even less than a day and like I show you in my

bonus where I show you how I write an avatar from start to Start to finish it

shouldn't take you that long I sometimes take a long time just because I'm busy

with all sorts of stuff, but When you actually sit down and do it shouldn't take

you that long and hopefully this video these videos give you the confidence to

do It another one too is like anytime if you're doing the health type of thing So

when you're looking at the actual offer itself, and let's say it's a supplement

and looking at all the ingredients Okay, then you look at the competitors of

the use of a similar supplement Okay, interesting and then you're looking for

that hero ingredient the ingredient that you can Put a lot of leverage on of what

makes it unique, that also does the X, Y, Z thing that other supplements don't do.

So you could take that ingredient and put it into N C B NC

I nc, I can't even say it.

N I C B or N C B I.

Ugh.

Keith, what's your deal, dude?

The National Institute of Health.

Right?

And you could find different researches, research.

Uh, clinical papers and so on in there.

So I did all the time.

So I would do like, for a while.

Um, when I was, I did a supplement back in a day, a few of them actually, and

let's do sleep, circadian rhythm and CPI and, you know, this was awarded the, uh.

Nobel Prize back in a number of years ago.

Anyway, so I did a few sleep supplements back in the day, and I wanted to leverage

a lot of it on how the sleep supplement actually supports the circadian rhythm,

which allows your cortisol to drop down and all these things, because if you have

too much cortisol, you can't release, you know, excess fat cells and yada yada.

So, um, This is really powerful stuff.

So just Google type in the thing and NCBI, NCBI, and then you could just

like find, I mean, just onslaught of information, get in there, start

digging around, start filling it out.

Of course, let's see here.

Okay.

And then this is what I've been starting to now.

Here's the thing.

I am no pro.

They didn't finish up their thing.

Okay, interesting.

So the, now I'm not, I think there's so many, there's a ton of copywriters

that are jumping on it and are just amazing with the whole AI.

And you can use ChatGPT, you can use Jasper, there's so

many, like, listen, there's some copywriters out there doing so much.

magic, some wizardry with the AI.

I'm not there yet.

Uh, but here's what I can tell you is like, it can be super powerful.

Absolutely.

For advertorials, but in the end, you still need to know how an advertorial

works, what you're looking for.

And then once you understand that, then you can.

Really utilize AI.

So then you could start playing around with it.

Like, okay, rewrite it like this.

Rewrite it like this.

Rewrite it like from up here to up here.

So there's so many people that are doing amazing, amazing stuff.

Um, shout out to Mario.

I want to make sure I give credit where credit's due.

Like, uh, he's, he's doing some crazy, crazy cool stuff inside the different

groups, like Copy Accelerator, uh, AI, I think that's Stefan Giorgi's group.

So.

I like this one.

Like, you are a behavioral psychologist with over 20 years

experience, of experience, I'm bad, of experience, getting to the deepest

wants and desires of human beings.

Today, I'm going to ask you to analyze my core demographic

and market research paper.

Are you ready to begin?

Yes, I'm ready to begin.

And then, actually, I like this, that it was like, hey,

this is what I'm looking for.

So I'm like, oh, perfect.

Thank you.

Um, you know, please provide me the details about your core

demographic, age, gender, location.

Any other information.

So I put now with your experience is stated.

Here's the demographic parent in their late thirties to mid forties

who are wanting their child to grow and become better at playing soccer.

They live in the United States and tend to lean more liberal, but are,

but they are reasonable and capable of carrying on an uncomfortable

conversation without shirking away.

They can disagree without feeling insecure.

So the idea behind that too is like, I saw a lot of it wasn't just

like, it's not just it's a younger.

A younger, uh, parent, right?

And so I do bring up, like, political ness, uh, within these, because, uh,

especially for the older demographic, like, if you were going to sell it for,

like, Patriot Health Alliance, uh, like, Patriot Power Greens, that's definitely

way more right, uh, right wing, but nothing, I don't think, radical, but

just definitely more right wing, more conservative, for sure, and so when

you get someone more, Uh, younger.

Uh, and they're wanting to help out their child succeed.

Um, and then also they're using updated more technology and stuff like that.

Like they're leaning more liberal, but not crazy, crazy level, but

they're just a little bit more.

I want to say like this mix and so you can really write that out and it's it's kind

of nice that it actually Chat GPT will sift through that and take that account

With that knowledge and your experience, please answer the following questions.

So what are the three reasons?

They want their child to succeed in playing soccer.

What do they fear most as a parent?

What makes them celebrate being a parent?

What causes these parents the most amount of stress?

Then based on those questions, please answer the following question.

Uh, why should a parent invest in purchasing the product

dribble up as seen here?

And I would give the page.

I don't think it actually took out the, what I wanted

from the page and that's fine.

But you're able, what I've seen and what I've utilized chat

GPT for that's helped me out.

It's almost like a springboard.

It's like, okay, I need to get to here.

When write the thing and like get all the information.

I just need to kind of like a starting point I need it to like springboard me

somewhere so I can then like okay and it gets the wheels turning and then you're

like, okay Cool, so I actually like these answers pretty interesting three

reasons They want the child to succeed in playing soccer personal fulfillment

These parents may want their child to experience the joy and personal growth

that comes from participating in a team sport and developing the skills

I think that's right on the money, especially when I showed you this This

article right here from Reddit, right?

That's a big thing.

They want their child to succeed.

Health and fitness, they may believe that soccer is an excellent way to keep the

child active, you know, physically fit.

Absolutely.

Good habits.

Social teamwork.

Soccer offers an opportunity for the child to make friends, learn teamwork.

This is great.

What they fear most as a parent.

The safety and well being of the child.

They may worry about the child's physical and emotional safety

both on and off the field.

Okay?

The child not reaching their full potential.

This is powerful.

They may be concerned about the child not achieving success in

soccer or other areas of life.

You know, lack of self confidence and missed opportunities.

That's right on the money with that article, right?

That's interesting.

Failing as a parent, they might fear that they are not providing enough support,

guidance, or resources for the child to excel in soccer aspects of life.

Totally.

Totally.

When you want, when your child is interested in something, you want to

be interested with, with your child.

Uh, but if they, if you don't have all the knowledge, like, you want,

you want to support your kid.

At least, a good parent wants to support their kid.

Like, you want to, like, Be like, yes, like, go online.

You want to art, you want to do soccer, whatever, like, it makes, it's exciting.

What makes them celebrate being a parent?

Seeing their child's growth and achievements.

Witnessing their child's successes and progress in soccer and other areas

can bring a sense of pride and joy.

Hopefully, they're a healthy parent that is able to see this and they're

not narcissistic and be like, Uh, and be upset that their kid is winning

and they never got to succeed.

Uh, so yes, I agree with that.

Uh, sharing experiences.

Okay, cool.

So this gives you enough information that you can kind of like, okay, cool.

And that give you some background and you can then take that and go dive.

I would say.

This isn't just it.

You can now dive a little bit deeper.

But with that being said, this can give you a good jump start for a nice lead.

Uh, and lead in for a short little story, uh, for an editorial.

Very personal story.

I think this is really powerful stuff.

So anyway, again, I'm not a whiz kid at ChatGPT as yet, but I do appreciate it.

But I'm not Not there yet.

I still would copy and paste, but I still feel like I have

to clean it up a lot more.

So, not there yet, but I'm sure some copywriter watching this

right now is probably like, I know way better than Heath.

You probably do.

Go for it, and tell me how you're able to make avatorials even

faster and better with ChatGPT.

That'd be awesome.

So that is how I do that.

That's how I do my research.

And then, of course, like I said, the big thing too is understanding your

customer is like, get on the phone with them, go to where they hang out.

Where do they hang out?

Um, I always, if there's already customers purchasing the product.

So I would say, for instance, if I did an avatar for dribble up, that's one

of the things is I would say like, give me your top, you know, 10 customers.

I wouldn't call all the time, maybe.

Uh, but I did this for Bone Broth, I did this for Greens Juice, I did this

for, uh, selling security cameras.

Uh, what else do I do it for?

I try to do it as soon as someone purchases...

If there's, you know, decent amount of customers, um, I always go for like the

ones that are like, well, you know, you bought a lot of bottles of the supplement,

like someone that is like really going for it, then you want to call them up

and be like, Hey, you know, and then I just, you know, this is not a pitch.

I would also like email first sometimes like, Hey, this isn't a

pitch at all, but I noticed, you know, your purchase, we just, I want to

understand our audience even better, uh, understand you as a parent.

I'd love to get on the phone with you just no more than 15

minutes to just talk to you.

There is no.

Promise there's no selling.

It is me just understanding you as a parent, as a person, or whoever it is,

and why they purchased this product and what they're hoping to achieve.

And you'd be surprised.

Maybe you wouldn't be surprised, but people want to talk.

People want to talk.

They're like, yeah.

I'm down because it's not especially when you tell them that you're not going

to sell them anything And then you just want to understand them a little bit more

people want to talk I think just people are lonely in general and so people

are like, yeah I'll tell you about my about this security camera why I bought

it They're just sad and they're just willing to open up about the security

camera And but why they purchased five of them to watch their dogs I don't know.

Uh, so that's it.

I hope this was helpful for the research.

Don't overthink it.

The biggest thing is just get in there and, and then in the

end, you can keep researching it until you die, but don't do it.

Get to a point and then just start writing it.

I hope this was helpful.

You get two little videos from me.

What are they?

Both?

Like 19 minutes?

Oh.

Geez a loo.

Look at that.

Whammies.

Alright.

Ta ta!