Original subtitles

Before we start off, I'm gonna hand out some cookies.

Take one.

Yes, take one.

Hey there, have a cookie.

I stole these from the back room of the speaker lounge.

Don't tell them.

Don't tell them here.

Yeah.

There you go.

This is how we're doing it.

Have a cookie.

There you go.

You want one?

I'm good.

Okay.

Offend me.

Go ahead and offend me here.

How about you up front.

Here you go.

Take one.

I have two more.

Take one and take one.

Good.

Good.

Here you go.

Thank you.

Welcome.

Hello.

Nice to meet you all.

I'm glad to be here.

It's been a couple years.

My name is Heath Wilcock, so you can see here.

And today we're gonna talk about copywriting.

Now raise your hand if you write your own copy.

Raise them nice and high.

Very good.

A couple of few of you.

How many of you hire out to write your own copy to write the copy?

Cuz you don't want to.

You over there?

Yeah.

And you over here.

Very good.

Here's what I wanna do.

I'm gonna break down.

There's so many frameworks and different things we can talk about when it

comes to copy the research and so on.

I want to go a little bit deeper where it's not just about the product, but

how can we actually really make a, an actual offer that is irresistible,

standout in saturated markets, even if it's white label, even if you think.

There's already a million green juices out there.

I want to show you what I do and how I look deep about this.

So then you can do that as well and it'll, it'll be awesome.

Okay, here we go.

So again, this is for creating irresistible sales pages that

work even in saturated markets.

Now, how many of you are in desaturated market, would you say?

Raise your hand for desaturated market like beauty, health and beauty.

Most of us, right?

There's a lot of people.

Okay.

This is gonna be really, really fun.

So, First, uh, my big goal for you, my, my sweet, my sweet folks, my sweeties,

is I want you to walk away knowing that you're able to then construct a sales page

that is irresistible in these five steps.

Even if you're not a copy copywriter, designer, I want you to be able to

even, uh, instruct your copywriters.

Instruct them of what to do, what to look for, where to go to make it

really stand out in a saturated market.

These are, now, I'll show you different types of sales pages.

So who am I?

I'm Heath.

Go by Heath Ekins.

I'm a com comedian, improvisor turned, direct response

copywriter, and then I got stuck.

I had to pay bills, and then I end up getting stuck and now I'm doing this

for a long time I've been doing this.

For about, since 2012.

I live in an rv.

I've been living in an RV for the last two and a half years.

That's my life right now.

And these are just a handful of brands that I write for, continue

to write for or partners with.

Now this is, I call it the dummy method, and I just, I came up with

a dummy and then I, and then it all worked out when it came to the acronym.

So we're gonna, I'm going to break it down.

Simply of how this works.

Now, I'm not saying it's just gonna be a framework of just top to bottom.

This is a way for you to look at your offer and break it down on

what it means to your audience.

So it's, there's one thing to go, step one, have it on this step two of this.

I want you to be able to move things around and just really

think about it strategically.

Of how you can get your offer comp absolutely irresistible, where people

will love it and also it will stand out.

And so first I'm gonna break it down each step so you can see here.

So first off, we're gonna draw them in, is that hook.

Now you've probably seen this, the pyramid a lot, right?

We have like the most aware product wear, solution aware, product wear, and unaware.

Okay, I wanna just help you out right now.

Most of your offers are gonna fall in this solution aware, problem aware area.

Most of them, a massive majority will fall in that area.

And so here's something to, here's something that helped me out too.

A word of advice instead of like approaching this, uh,

approaching an audience and like educating them about your offer.

Go for the people that are already looking for your offer.

I know that sounds so stupid.

It's like, of course.

Yeah.

Yes, of course we go for that, but sometimes we get so wrapped up in our own

offers and our own products that we think they're just incredible and everything,

and we think we have to educate them from beginning to end, but we don't.

I had this come to me when I was like, oh, I have to educate

them about the sleep supplement.

No, you don't.

You just have to find people who can't sleep.

And show them why your offer is better than the other sleep solutions.

So keep that in mind.

So this is the drawing them in.

Now I wanna show you some examples.

Now, when it comes to sales pages, the top page, the top part of a sales page,

we can all agree, gets the most clicks, gets the most, like as soon as they land

on that, that's gonna be the most red.

If you look at our hot jar, everyone is looking at that top part.

That's why we have the benefits, everything we, we

wanna state what it is up top.

So let me show you.

So here's a good example now when it came to researching

for this offer for Testo Prime.

So this is now one of the biggest for the natural testosterone boosters out there.

Here's what's crazy.

The research for this took so long just for that headline alone,

and we still have yet to beat it.

I was looking at all the other mark at all the other competitors, and they're

all kind of around saying the same thing, changing things up a little bit.

But as I dove more into the audience, I noticed that it was a lot of

guys, this is also like po, like po.

It was midst of C O V I D, right?

And a lot of guys, I was just seeing everyone being like, ah,

I'm tired and worn out, tired.

And it was all these guys that were just like, they're not doing anything.

They're just at home eating more.

And just like getting really sad and tired.

So instead of like stating what every other testosterone booster was stating,

I thought let's just do the opposite.

I'm a big fan of going the exact opposite of what you're seeing.

So if you see a market that's all kind of around the same thing, just

kind of like cannibalizing itself on doing that same thing, run the other

direction, try something different.

So we have yet to beat this headline, the Tired and Worn Out.

And then his Testo.

Testo Prime is an all natural testosterone support that can help any man take

control of his youthful vitality.

With a flood and natural testosterone, we show the product up top and we show

what it is and then where to get it.

Now I always like to show either bullet point benefits or

vector benefits as we see here.

And then of course we have the proof where it's been seen before.

It's always great to show that.

Where has it been seen?

And make it legit.

So get it into a magazine and then it show it instead of like a black hat way,

where it's like it's seen everywhere and it's not like you wanna still be

able to run it at different places.

Another example, so for this example, this is something too to consider

when it comes to a white label.

A lot of times there'll be a product, so for example, for the Nootropics, if

you're familiar with your new tropics vitamins to help your brain boost.

Boost your brain right now.

There's so many out there.

So what's great with this product is if you could take a product and add

just one different ingredient so you have the same, maybe the same similar

formula, but you add just one different ingredient and then you wanna highlight

that ingredient, what makes it different?

So I wanted to make this different and stand out in the market instead of it

just being like, Neuro, you get a lot of these, uh, neuro hackers, these brain

hackers that are like, if you stack this and with this and with this, then

you'll be able to have this outcome.

What we wanted to do here is that it was an all in one, but we wanted to really

focus it in on what the big benefit is.

And as you can see here, it's the all in one daily nootropic

formula for people with deadlines.

Like who has deadlines?

Everyone has deadlines.

We all have deadlines.

But the, what was cool with this product is we had a new ingredient

and I did some research on that ingredient, the Lutton max.

So find that unique ingredient that you have in a product and highlight it with

that one ingredient that is in your product that isn't in any other product.

Maybe your product is the same across the board when it comes to ingredients.

You can make one ingredient and just raise it on a pedestal,

all because it stands out.

All because it is different and it's one ingredient and it

just immediately highlights it.

So we had this page, it was another page, and we end up doubling it and

I think it's even doing much better.

But now with the conversion rate.

So we highlighted it and then we, of course we give the benefits up top.

This is now the structure that we're using a lot of the time when it comes

to laying out this top format to draw 'em in on that hook, we have what it is.

The product right there, the benefits.

And then of course we have a nice little testimonial

underneath the Order Now button.

This is that, just drawing 'em in right away.

This is a black, this is a sleep supplement.

So now this one is a long form page.

This one, we had to really, so sleep is so saturated.

It is completely saturated.

How many of you take some sort of sleep, something to help you out, right?

We're all stressed out.

We don't sleep.

We're staying up at late, and we're like doing campaigns nonstop.

So what's cool with blackout is the made ingredient is kava.

How many of you take Kava?

Have you tried kava before?

No.

Couple people give it a shot.

It'll feel good.

It makes you calm, it feels great.

That's me endorsing Cava.

Try it out.

If you can, some places it's like illegal, you can't get it, but what's

great with blackout is first off, it tastes delicious and it's also a drink.

There's a lot of sleep supplements that are just capsules.

The hard part with capsules is that you don't know if it's working.

You take it and you're like waiting for it to work.

I think it worked.

You go to sleep and then you wake up, you're like, I think it worked.

What's great with this is you actually taste it.

It tastes like a hot chocolate drink.

And you actually feel it starting to work in your body.

You feel your mind relaxed and everything.

So I was able to use that, those benefits for this product.

Now here's another thing too.

When you sell your product, how many of you are doing white label or just

getting a product and try it out?

Here's the thing, when you get a product, try it out on yourself.

Take it.

Don't just grab a product and be like, oh, this market is great for green juice.

And start se and start trying to sell a, a green juice.

Actually taste it.

Drink it.

Try it out.

Try it out for a week or two, really see how you feel and how it

tastes and everything like that.

It's gonna make a big, big difference.

So right here, the big thing with this is also timing.

How long does it take for someone to fall asleep?

So this is something we wanted to really bring out, is that you could fall asleep

in 20 minutes or less and wake up the next day feeling energized and alert.

That's a, that's, that's a huge one.

Because sure, you can go to sleep, but how many of you have taken a sleep supplement?

Yeah, you go to sleep, but then you feel like crap the next day, right?

You just shameless.

Uh, yeah.

No, you can.

That happens a lot, especially with like NyQuil and stuff.

Yeah, it'll knock you out, but then you'll feel like crap the next day.

So this is something that's really important that we wanted

to highlight with that hook.

We want them to feel that energy the next day.

And then of course, we added some curiosity up top on that eyebrow headline.

Discover how a 3000 year old happiness route found off the island of Vanuatu

is helping hundreds of disturbing folks like yourself fall asleep in

20 minutes or less and wake up the next day feeling energized and alert.

And if you see right below it, I'm immediately going into objections.

The best part is that it's made possible without a doctor's

prescription over the counter sleep prescription or, and then without.

Giving up your fa favorite routine.

A lot of people were afraid of like, oh, can I not have nighttime snacks?

Can I not?

Like, I wanna look at my phone before going to bed.

And we're saying, you're able to do that.

This is a powerful supplement.

So this is the the hook, the top, the next part.

The next part.

This is where I always come back to.

How many of you raise your hand, like you write copy, and then you find

yourself getting stuck multiple times while trying to finish something.

Raise your hand.

Who gets stuck while writing copy all the time.

Right?

It sucks.

It sucks.

It happens to be too, there's, there's a saying like, writers hate writing.

They love to have written.

I don't like writing copy.

I'm a copywriter and I'm talking to you about it.

It sucks.

I'm not like thrilled about it all the time.

So, but here's the thing that helps me out with writing copy is

always going back to your audience.

Always, always go back to the audience.

If you ever find yourself stuck, stop.

Don't try to force it outta your brain cuz you shouldn't.

I always say copywriting is 90% research and 10% writing copy.

Most of it is research.

If you understand your audience the most, the copy will flow.

It makes it way, way easier to write.

So here's what I always do when I understand.

So part of the dummy, the understand the pains and desires.

Is first, don't be a copywriter, be a writer.

And there's always a saying that families always disown the writers in the

family is because writers tend to write about what happened in their family.

So they write about their crappy dad or mom, or like siblings.

So the idea is be a writer.

Go to your family.

If you have a mom that has like some wrinkles, Hey mom,

let's talk about your wrinkles.

Go to your family because they will give you a lot of information.

Because you have family members that are going through same

struggles of what your audience is going through, so talk to them.

You don't have to like always go through Amazon reviews or Reddit, which I know

are great, but really go to your, go to your family, go to aunt and uncle.

I do it all the time.

They don't know this, they don't know that it shows up in products,

but like, it, it, it helps out.

So do that.

And then always think about this.

What I do is I look at my competitors and I see what are they not addressing?

What are they missing out on?

So for example, I'm gonna show you here in a moment, a green juice supplement.

There's a lot of green juices out there, but if you look at it, uh, what is

each green juice always talking about?

So this one, oh, has a ton of vitamins and minerals.

This one over here, detoxifies.

But I'll show you in a moment that we approached the market where we focused

on energy and it tastes amazing.

It tastes better than any other green juice.

We focused on that because no other market was supplying that.

They'll be like, yeah, and it tastes great.

It was more of a subsidiary.

It wasn't prominent, and we wanted to focus on that, that this is a

green juice that you're gonna love.

You're gonna look forward to drinking it.

Your kids will love it.

Okay?

So what do they have that you, that you do?

So always think about that.

And then lastly, uh, call your customers.

So if you ever get stuck, I always do this.

I look at the top customers that have been like purchasing your product

multiple times that you see them.

Like your top customer, like a hundred, even 10, doesn't matter.

Call them up.

Call them up, they'll be so happy to talk to you cuz they, they

will, they love your product.

Why wouldn't they wanna talk to you and ask 'em about it?

Talk to them one-on-one over the phone.

Just ask 'em questions and listen.

Here's an example.

We did a bone broth supplement, bone broth.

It's kind of already hit its wave is exciting.

We did a bone broth and then I wanted to really understand more about our audience.

So I called up one of our customers that bought like

thousands of dollars of bone broth.

At the time we were even like selling buckets of bone broth.

I, I'm not joking, it was like gallons of bone broth this lady has purchased.

She then told me that she started taking it and her husband started

drinking it, and her husband, when I was having achy joints so bad, he

stopped riding his recumbent bike.

And then after the bone broth, they started drinking it.

He was able to start riding his recumbent bike out in the desert.

And that's very specific.

That's not just riding a bike.

It's a recumbent bike out in the desert.

It makes it way more real when you add those details.

That's a real, real testimony.

And this is from Kevin McDonald.

I don't know if you've but nineties, uh, ki uh, new kid, uh, kids in the hall

and, uh, he's from kids in the hall.

He's also, you've seen him, but I did a lot of, I did a lot of sketch.

He would teach sketch and there's something that stood

out about him that he taught us.

He said, always look for the, about, about.

And it, it sounds, it sounds odd, but he said the about is the

plot, what is happening in their life, this pain solution, but

why are they getting the product?

I want my skin to feel nice or I want my skin to feel smooth.

But why?

So that's the about is I want my, I'm buying this product cuz I want

my skin to feel smooth and look nice.

But why?

What is that about?

About go deeper.

I want it to look nice because I am, I didn't realize I

took my youth for granted.

And I'm starting to really feel my age and I don't like it.

So then you get more in that depth and that really brings out

that emotion in your sales copy.

So this is a, this is now understanding the paints.

This is from another product, uh, for a milkshake.

So this Drew, we talk about traditional dieting, and this is understanding why

the, our market was more for older women.

That we're busy all the time.

And so we approached it with like, here's the reason why traditional diet

is so difficult in your life right now.

One is the lack of delicious and nutritious meals.

It sucks cuz a lot of women, a lot of people in general

don't like to feel deprived.

That's just across the board and I just handed you out cookies.

Like you don't want, like you wanna take the cookies.

Always think about that with your customer.

Don't give them what they need.

Give them what they want.

Right.

Need is boring.

Need is like, I need to go to the doctor.

No one wants to go to the doctor.

They want great help so they don't have to go to the doctor.

I think it's coming from Dan Kennedy about selling your customers their crack.

That's really true.

You want to sell them.

Sell them what they want.

So then the second reason, it's not enough time in the day to make nutritious meals.

So that's another thing too.

It's always that time and then not being able to create something

that is really delicious.

And then the time, so this is what, that, this is what our offer solves.

And then this one right here, going into, uh, we wanted to highlight the,

the dads a lot of this for test or prime or like dads that, you know, they have

younger kids, even maybe a teenager.

They just wanted to have more energy.

So you always hear about this test, testosterone, it's like, oh.

You wanna have crazy sex.

It's like testosterone and like that's a lot of that market.

But this for our test environment is like, you just wanna be like a dad.

You wanna be a young dad.

You wanna be able to run out around with your kids without feeling like

shlubby and tired all the time.

So that was something we wanted to talk about is that you wanna

feel great and look great.

So this is what I mentioned about the green shoes.

This is Zuma Juice.

So this is finally a gr, a green juice for people with taste buds.

This is that.

We wanted to really highlight that this isn't just a green

juice that's normally minty.

This is actually, we got, we're all focused on different flavors we're gonna

do, so this is for, this is peach ring.

It's amazing.

If you see me around, I have some, I'll give you one.

I'll give you one.

It's amazing.

It's really good.

Okay.

Next one is the for the dummy, the first m.

Now I'm a big fan of Dan Kennedy.

Uh, how many of you know Dan Kennedy?

Like, read him?

Like what?

Good.

Very good.

Dan Kennedy's amazing.

And here's the thing that's so important.

What I love about Dan Kennedy is he's always think of his philosophy.

Everyone's so focused on product, product, product, when in reality the the, the

business that can spend the most wins.

If you are able to spend the most to acquire that customer, you win.

You have that customer now, now you can supply 'em with other products, move them

up the ladder that, keep that in mind.

It's not about the product, it's about acquiring that customer.

And this is something that I really like from Dan Kennedy.

Why should I do business with you versus every other option, including dowing.

Nothing.

Customers don't wanna do anything.

They wanna lose weight, but they want you to do it for them, right?

They don't wanna do the work, they just wanna like, how could I do

it to make, like, I wanna sleep it off and wake up like skinny.

That's what they want.

But how can you make that happen?

So keep that in mind.

So how do you make it new?

So out proof them.

This is one going against, oh, this is, yeah.

Going against the norm.

So don't buy another collagen supplement is the headline that we're

using for, uh, my skincare brand.

So we're saying, because everyone's talking about skincare

and then talking about collagen supplements, we're saying don't.

Don't do it.

So we're going against the norm.

Dan Kennedy's a big fan of this too, is you, you take, you see what the audience,

this is always coming back to the audience, but you look at what everyone

is doing, go the opposite direction.

But people are scared to do that because they're like, oh, but it doesn't work.

But you don't know that.

Again, go back to the audience.

You'd be surprised.

Always go back to the audience.

So go against the norm, make it new.

Rip, sip, and kick butt.

So what's new with the Zuma juice is it comes in packets now.

You see a lot more green juices jumping on the packets instead of the tubs.

We hammer it hard on this sales page.

We're like, why would you wanna open up a tub?

And like dust goes in the air now, it's convenient.

You could have Zuma on the go.

So we came up with this slogan of just rip, sip and kick butt.

I mean, it's more, it's geared with a lot of that humor, a lot of more fun.

And we have a, yeah.

So that's how we approach that.

We approach it.

The newness of this is the convenience.

So if you have a product that make that is convenient, it's just in a different case.

So instead of a tub, it's in a pouch.

You'd be surprised of how many people will love that just because it's in a pouch.

It's more convenient.

You can now put it in your purse, you put it in gym bag, backpack or whatever.

It's more convenient.

Out proof, out, proof.

Others, you could do this with white labels.

So if like, say for instance, you find a white label, ask them constant questions.

Who is the main go-to person with that white label?

Who is the person for this product?

Get on the phone with them.

Ask 'em questions.

Cuz a lot of times you'll get someone within that company that loves

the product that they're putting out as a white label and you'll

get, this is from a white label.

We were like, okay, how do I make this work?

They gave us a packet and in that packet showed how this product is different.

And I wasn't seeing this anywhere else.

And they, and they, they also had a clinical research from South Korea that's

an image from South Korea for like to show that this worked, I was able to use it.

I'm able to use it and put it up top of the page cuz every other product is being

like, look at how our skin skincare works.

We're gonna out proof you and mean, I put this at the very top of the page.

Like, Hey, want proof here?

You go right away.

And this is a very saturated market for skincare, but I wanna

show that we can out proof you.

So make it new anything.

Take whatever you have.

How can you make it new?

Think about that.

So this one, the natural male enhancement.

So this one, it was eight times the bedroom performance.

So instead of it just like, Hey, you want great sex, that's

like our market one great sex.

Well, a lot of them just supplied that one area.

We wanna be like, you know what?

Ours does eight times and we break down the eight times.

What makes it eight times even better?

So it made it even.

It has this big promise, which is really exciting.

Up top, big promise.

And then we break down how it makes it.

It's not just about great sex.

Here are all the other areas that make intimacy really, really important.

That makes the entire experience amazing.

Always think about this.

The reason why I say make it new.

It is your customers are going to open up a new tab in seconds.

In seconds because there is always something better on the internet.

Think about your page.

Your page is okay.

There's always gonna be something better on the internet that your customer

wants to look at faster right away.

So you have to think about how can you maintain keeping

them hooked everywhere you go.

It's not just about copy.

It's like every little bit of copy, it's about just everything about that offer.

What is about that offer?

So this is about making it irresistible.

How do you make it irresistible?

So what we do with, for Zuma Juice for example, is that we

just focus about that it kicked fatigues, but daily, no blending.

No cleanup, zero sugar, and only 2 23 a day.

And then I'll show you how else to, what to add to it to make it irresistible.

Uh, this is another offer.

Russell Brunson and I, maybe you've heard of him.

This is an offer that we did for, uh, the no BS letter.

The no BS letter that we did.

So this is all the mega, the irresistible offer.

This is coming from Dan Kennedy.

So what we did is we, we call it the mke, well, Dan Kennedy called the mke,

it's most incredible free gift ever.

The mi that's what it's for an acronym.

So what we do is how can we give everyone, the customer that comes through as much

as we can, Something free, something that we can meld them to something,

surprise them, and I'll show you what we did for this, making it irresistible.

So for, for this one, for the, the bone broth, everyone's talking about

bone broth and how it helps like detoxifying and all this for joints.

So, but no one was attacking that.

Our bone broth was so good.

You didn't have to add any seasonings.

You could drink it straight from the bag.

Okay.

So we wanted to really focus on that, that that's what made it irresistible.

This is unlike any other bone broth out there.

And what we did for, for ABA for this is when they buy it, you also

get a little hand mixer, right?

Little hand mixer.

Um, yeah.

And then you also get a fancy mug with our logo and it comes

in a cute little bag too.

So we wanted to raise the steaks.

It's not just a bone broth.

You're getting, you're getting this whole delightful package.

All together.

And it makes it really, it makes it way more exciting for the consumer.

So this is really, really big.

So this is part of the miky.

So this is the last part.

You want more than, here you go.

I, I didn't know what to do with the why, but that's the way you go.

You want more than, here you go.

So here's the big thing with the why is this comes back to the mke, is that,

think about what you can give, okay?

Straight out the gate.

How many of you put eBooks with your offers?

Very good.

Always do eBooks.

Every offer now that we put out, we always do at least two

eBooks for every supplement.

So think about that supplement.

So here's an example.

Uh, we got an upsell take rate for these tumblers.

Our first upsell is now at a 25 to 30% take rate.

It's a big take rate, and it's just three more of the same tumblers.

But what we added made even more irresistible is we added two free eBooks,

two free eBooks for making shakes.

Here's the thing.

The eBooks are not like, holy smokes, you're not gonna get people

that are just like blown away by these eBooks cuz they're eBooks.

You know what they are?

They're like little nudges to get them to buy.

It's just that little push maybe they wanna buy.

But those eBooks, uh, it gave 'em, it answered that question of like, well, what

should I make with the, my new Tumblr?

Oh, little ebook.

It's a little nudge.

So think about that.

Every time you put together an offer, put together two eBooks.

So if you do a, a zoo, so if you do a greens juice, Do 10 recipes that you

can incorporate that, that green juice so that you're getting them to actually

consume the product with fun recipes.

Okay.

And then what we do for like the Zuma is we always add a free shaker and then you

can see right here for another product is we add a lifetime subscription.

I got cut out, I got a good picture there.

I got cut out, uh, a lifetime subscription for this magazine to

get you even more from that product.

And then of course the eBooks.

And then on the one we're giving them free shirts, we're giving 'em a free shirt

and then a bunch of, uh, actual physical books to get them jumpstart with it.

And this is another thing that goes with the dummy is the guarantee.

Don't just do a lame 30 day guarantee.

Everyone sees that heighten it.

67 day guarantee, 90 day guarantee.

Now for almost all of our products, I do a triple guarantee.

I triple guarantee it.

I go 30 day and then I'll do like a extra 365 day guarantee and then I'll

do uh, com complete support while you're using the product guarantee.

I just break it down even more and I just heighten the guarantee.

So that really makes it more confident that your offer is amazing.

They're gonna love it.

How that would look out, this is how I would structure it, how

the framework would look like.

Similarly, but I would move it around when I do have my sales pages.

And depending on your offer, always look at competitors.

Always know like what's working, but I always treat sales

pages almost like Lego pieces.

You can kind of move things around because as you move things around

too, you might wanna test it.

So for instance, we just did another one for a younger audience.

I wanted to do the benefits sooner.

So this is what it would look like.

Draw the man with that hook.

That hook is the most important up top.

Understanding their problems.

I always do the pain solution.

On the next section, the next section is what makes it new?

Why stand out?

Why is your probiotic better?

What makes your probiotic unique?

A lot of times I'll do a us versus them comparison and then make it irresistible.

What are you offering with that?

With that product?

It's not just a product anymore.

You need to add those eBooks, a shaker, something that

also heightens that product.

Makes it more benefit.

And then lastly, you give them more.

You wanna give them tho that triple guarantee, they feel super

confident about taking your offer.

Thank you very much.

I would appreciate your time.

Do any of you have questions for me?

No questions.

We're good.

Yeah, I was just coming on stage.

Thank you for that presentation.

We are open for a q and a session with the audience.

And we wanted to have you take some questions from the audience now.

Yeah, yeah.

Okay.

Yeah, for sure.

Yeah.

Anyone have any questions?

Wanna ask me at all?

And it's totally fine if you don't.

Everyone's quiet.

It's quiet.

Oh, here we go.

I can't hear the mic.

Ber.

Hi, I'm Manish.

It's really a nice pronation and I think we all love this and get to know the new

idea, especially the hacks and the ebook.

I really like the ebook hack.

Uh, my question is, is all of these is basically for the desktop version or

for the mobile version of, because in the mobile version, we have a limited

space and how to utilize the first fold because first fold is a very.

Crucially.

Yeah, absolutely.

That's a good question, and thank you for bringing that up.

Yeah, we always, whenever we do, I'll do desktop and then I'll look at mobile.

The big thing is you wanna make sure when they land on it, that, especially

for the top, is having that order now button right away, so it's above the fold.

It's, everything is above there.

So it's just reworking that desktop and making it look, uh, mobile.

I mean, it's, it's kind of, I'm always looking at pages and I go to inspect

and I wanna look at their mobile.

So then you find a lot of times what I'll do is I'll just funnel hack

other people and then save their mobile and I'm like, okay, that's

a good way to how they placed it.

Always go for as friendly as possible, the less click.

So I put a lot of try me now buttons, order now buttons and

so on, just making it sure.

It's very clear and it's straightforward.

Make sure the font's bigger if it's an older crowd.

Uh, yeah, but that's a good question.

Yeah, yeah.

Yeah.

Okay, thank you for the presentation.

Um, I arrived five minutes, uh, late, so maybe you said it in the

beginning, but I was wondering, disappointed what, what software?

Oh, yes.

What do you use any, any platforms, any software for your landing pages?

Is there anything you would suggest, uh, in order to test all these landing

pages that you use and that you suggest?

The sooner you do it, the faster, so whatever, you can get a

page up and going fast, right?

So, for example, we use for like the offer and the Zoom

images, we do use ClickFunnels cuz that's through the client.

We're using ClickFunnels, but we know that ClickFunnels, you always know,

like we all know about ClickFunnels, is not the fastest, totally.

2.0 is gonna be a lot faster for sure, for ClickFunnels.

Um, but a lot of times we'll use Elementor, right?

Or, and then a lot.

And we'll also pay the $20 with, I believe it's, uh, what is it, cloud flare

and making sure that it's running fast.

So anything that gets it up and going and moving fast.

Cuz we know that, you're like, oh, I wanna get a page up and going.

But how many times does it go back and forth with your

copywriter, designer, developer?

And it could be a nightmare.

It can always be in limbo.

So the faster, the better.

So I use for, for, uh, one offer, we'll use Elementor, but a lot

of times for testing, just use ClickFunnels just to test and see

if we're getting some traction.

Um, that's not me pitching ClickFunnels, I'm just saying that that's like a, it,

it's just something that is helpful.

For sure.

Any other questions?

Yeah.

Hello.

Okay, so when the funnel is done and it's successful, where do you go to optimize

your funnel in, in the CRO process?

Cuz you talked about beating the control with your headlines.

So where do you go first?

Where do I go first?

Yes.

Well first, making sure that it's converting.

So a lot of times I'll, now, I'm not the best with numbers, but what

I do is I get close with my media buyers, making sure that like the

guys that are part of the optimized.

First, if it's like really bad, then we're like, okay, well, oftentimes it's

the, it's the offer or it's the page.

Mm-hmm.

And when I say page, it could be something small, it could be

something like the page speed.

So for instance, for one of the pages, the page speed was just super slow.

It took forever for it to load.

And people are going to bounce right within the seconds.

If it's not loading fast enough, they're gonna immediately, like

I said, they're gonna open up another tab and go somewhere else.

Mm-hmm.

So I always look at first the offer.

Always the offer itself.

So if it's just a greens juice, but no one's buying it, what is it about

the offer that they're not buying?

Mm-hmm.

So I look at the offer first, and then I look how many people are going

from the sales page to the checkout.

Mm-hmm.

So that's important too.

So I just kind of work it step by step.

Great.

We're getting from how many X people from the ad to the sales page.

Great.

Yeah.

All right.

Then we'll take it from the sales page to the checkout.

Okay.

I just kind of take it in steps.

Okay.

And what would be your benchmark for the conversion on the order form?

That's a tough one to say cuz it depends on what traffic you're

running, where you're going.

Let's say Facebook traffic skincare device $150 A O V I.

Uh, you're talking to a copywriter that had a tutor in college for math.

Okay.

So this is a, that's a tough one for me.

No worries.

I can't straight answer that.

No worries, no worries.

Thank you so much.

Thanks so much.

Yeah, absolutely.

Any other, was there another one?

Hi.

Hey, what's up?

Oh, great.

Uh, do I have like a structure or a template for a sales page?

Like here I will talk to the audience to catch him here.

I will talk about, uh, what's the offer, what's inside the office.

Do you have like a template or something like that?

Well, you're gonna get these, I believe you get these slides at the end, like, but

if you go to any of these websites that I showed you, like the test of Prime and

look it up, you can see the structure.

And this isn't anything new.

Like the structure, you can find it for multiple different pages.

So that is anything new.

And again, it's like Lego pieces.

So what I wanted to show you is just strategizing the actual offer

itself, and then you can just move it around how you please.

So you can, might put up the, the US versus them up top, and then the

benefits, as long as you have those in there, then you should be good.

Right?

So the, so the top part is the most important, the hook.

What is it that they're seeing?

Capturing with that headline that stands out in that market, the benefits, the

order now button, that's gonna be the most clicked on order now button the product.

So that's the most important.

Then from there, it's like, okay, do you wanna put the guarantee next?

Because maybe your market needs, maybe your market lacks a very good guarantee.

It lacks that confidence.

So you can put that next if you like.

So I would always look at the market and look at, I'm

looking at pages all the time.

So if you find a page and you like you save it, and you're

like, oh, you could always go back to it, how they structure it.

It always comes down to how, what your offer is and look at the market,

how they're structuring it, and what maybe you can do along the same

lines, but making your offer better.

Think we're done with, we're done.

All right.

That's it guys.

Thank you so much.

Thank you.