All language subtitles for 09-Sales Copy & Frameworks

All right, Jeff, you're already going,
so I'm gonna kick it off over to you

and, uh, let's get this session rocking.

Sweet.

Well guys, uh, appreciate you.

I'm gonna share my screen now.

Yeah?

Yep.

Good.

All right.

Hopefully I can get this right.

Let's see.

Working.

Is it working?

Yep.

Yep.

That's good.

Sweet.

All right.

Well, welcome back to my session of the AI
powered marketer here, a digital marketer.

And, uh, it's been a fun journey.

I remember my very first day
ever experiencing digital

marketer back in the day.

Um, it was because I was, I noticed
that somebody was speaking at a, at a

digital marketer certified partner day.

That intrigued me and I reached out and
they were like, oh, dude, you should

totally come over and hang out with us.

And I was like, really?

And then I became kind of the family
and, uh, a little bit about me, which

I'll, I'll go into in the slides a
little bit later, but, I am actually

a Fortune 500 project manager In the
past life, I've done some crazy things,

which I'll talk about here in a minute.

But the goal of today's talk is
to show you guys how to use AI

to create sales copy and some
proven frameworks that you can do.

Like everything that I'm gonna show you
today is something that you can easily do.

Today, like during this presentation, you
could have open AI open and you can do

exactly what I'm gonna show you today.

So when Mark, when Mark asked me
if I had any downloadables for you

guys, I immediately said no, because
all you have to do is go to the

free chat.openai.com and type in
the stuff I'm gonna show you today.

And hopefully if I do my job
right today, I'll blow some minds.

That's my goal.

Okay.

My goals today is to show you how to
create highly effective sales copy, um,

by using the AI within five minutes.

And that is sounds crazy.

I know, but that's a, that's
the world we live in today.

So, um, and by the way, I
have to also mention that.

If you are a copywriter and you're
watching this, or, or, or copywriting.

You know what, Zach?

Is there a place I can see?

Let me see.

Is there a chat somewhere?

Yeah.

I'd love to take a peek and just
pull before we go into this too

deep, I'd love to take a quick
poll and just see, uh, what do they

have a hand raise or voice or what?

What can I do?

What can I do?

I can ask things.

No chat for Jeff.

That's messed up.

Michelle, tell me people can chat in here.

Okay, you're lying.

Okay, great.

Good chat.

Okay.

Just making sure.

I was gonna say, um, who here actually
offers copywriting services or does

copywriting in their marketing efforts?

Would love to see that.

Um, my first four eights of
digital marketing was with Clayton.

Oh yeah.

The desktop copy Coach.

Coach.

Okay.

Okay.

Okay.

Oh, Sabrina, I echo that.

I do write, but not my favorite part.

Secondary service.

Yeah, I mean, pretty much I think Ryan
Dys and I pretty much agree on that.

I remember Ryan made this post
that went viral once and he says

that, you know, copywriting is the
essential toolkit of the marketer.

And it still is, you know,
copywriting is really important.

Um, so hopefully for those of you
who are actually using the copy in

your business, if you're using it for
clients, you're using it for ad copy.

What I'm gonna show you is sales copy.

So this is, uh, sales copy.

Uh, I actually am gonna probably
show you a couple things later.

Uh, some things I've actually created
that will blow your mind and also, Why

it's important to actually train your ai.

And by the way, training your AI
is the missing piece that, that

copywriters don't get, right?

You have to really
understand your audience.

We all know this.

We all build our personas out.

We all do all that work.

Um, obviously if you're here in the
digital marketer world, you know

that the first thing you do is map
out who your target audience is.

And so with that, We're gonna
have some fun little bit about me.

Um, oh, little bit about
me, just so you know.

All right.

This is my, this is, this is the part
of the presentation where I feed my ego.

All right.

Your job is just to make me
feel better about myself.

Um, I'm also called the Savage Marketer.

You see my Savage Marketer
studio where I'm at right now.

Uh, it's my podcast.

Um, I, I definitely have a motto that,
you know, you can either be average

or you can be savage, and that's
exactly how it goes with copywriting.

Um, I also own a virtual assistant
company, and I used to have a past

life as a Fortune 500 project manager,
so I'm a very process driven guy.

So what I'm gonna show you today
is very step-by-step process driven

things that you can really get results.

And this is not an over-deliver
promise type weird thing.

In five minutes, you're
gonna be able to do this.

Okay.

All right.

It'll take me longer to explain
what I'm gonna show you than

for you to actually do it.

Um, I've been on Digital Marketer's
website a bunch of times.

Why you should actually listen to
me today and actually care about

what I do and like, you know, take
some screenshots from time to time.

Mark, you'll probably give 'em
some slides to go over here with

some prompts and things like that.

But basically my copywriting techniques,
Uh, have been featured all over the place.

I've been on every podcast that I can
think of, this pod that's marketing

related, including the ClickFunnels
and Digital Marketer Podcasts, and

hung out and record a bunch of videos
with Mark and his team over there.

And my claim to fame is I just got
an update from Karen Sutherland,

the up shoot who, uh, she's the
author of the Strategic Social Media

Management Theory and Practice.

And I, my copywriting style is the very
first copywriting style to be taught.

In 90,000 textbooks in, I don't know
how many universities around the world,

which to me is a pretty big deal.

So, um, I'm gonna show you guys how you
can actually implement frameworks into

chat, G B T and how you can use open ai.

To actually follow
proven sales frameworks.

And my favorite part is how to train
it with your own sales frameworks.

Okay.

So, all right, gimme, gimme.

I like that.

I'm gonna try to figure out how I
can look at the chat and the screen

at the same time, so, all right.

Oh, and I'm TikTok famous.

I had to throw that in there.

This one's for Mark, because we were
talking right before you guys joined

in, we were talking about my gaming.

Fantasies.

I have a huge fetish for gaming.

I've been a gamer pretty much all my life.

And, um, yeah, uh, I've gone
viral on TikTok, I don't know

how many times for playing games.

And I have a crazy gaming rig
that you can't see behind me.

Um, that is like a 20, it's
a, it's, it's probably gotten

about 250 million views and.

Most of these 120,000, I think
I'm up to 130,000 followers

now are from my gaming chair.

So I wish I could say it
was because I was cool.

It's because I have a cool gaming chair,
so I don't, I don't know if I'm, you

know, if I'm generationally getting people
outta here, but you ever see that T L D R?

It means too long.

Didn't read the too long,
didn't read version, is that

I know how to get attention.

And that's what I'm gonna
show you guys today using Chad

GBT is how to get attention.

All right, so.

First and foremost, let me know.

Anybody have these problems?

You ever hire a copywriter?

They're expensive.

Uh, or it can be time
consuming to do it yourself.

Unreliable.

I think copywriters are like artists,
you know, like they disappear

and you know, they're like, uh,
you know, they can be horribly

frustrating to find good copywriters.

Um, and, and right when you get it dialed
in, they start realizing, Hey, I'm worth

more, and they want to charge you more.

Or they, they go to a
different project, anybody?

Anybody have a problem?

No.

I'm, I'm the only one, right?

I'm the Thomas says, yes,
we know this problem.

It's real.

Yeah, it is.

Um, and quite frankly, the industry
is gonna have, it's gonna be shaken up

really, really crazy just because what we
have here is the ability to teach AI and.

Um, I heard somebody say this and it's
something that hit me so hard, I wanna

make a shirt or something about it.

But as a copywriter, Chad, g
p t is to copywriters what the

calculator is to mathematicians,
because now we finally have a tool.

We have a tool that can take our
formulas and turn them into results.

Just like mathematicians
have a calculator.

That's crazy.

Um, I'm gonna show you some stuff
today that I, I, I hope, like I

said, it's a pretty big goal, but
I hope I'm gonna blow your mind.

So get into it.

Open ai.

First off, how many people
here, you're at the AI Bootcamp?

How many here have actually used this?

Before?

Anybody, hopefully, let me ask
anybody, not just so I have a gauge.

It's okay if you haven't.

By the way, has anybody not used it yet?

All right.

Anybody not use it?

Okay.

Good.

Oh, no, no.

Mar liar.

All right.

Uh, okay.

Good, good.

So the thing with open ai, and you'll
notice over here on the left hand

side, this is my own chat, G P t,
what I'm gonna show you today, there's

a reason why I gave the screenshot.

I'm gonna show you everything
that I've done today for free.

I didn't pay for chat, G P D four.

I didn't upgrade to the plus.

Everything that I'm gonna show you
today, you can do for free now.

What does this also mean for the world?

This means a huge opportunity for people,
especially since I have a hundred plus

virtual assistants in the Philippines.

This also means that pretty much
the language barrier across the

world is gonna be eliminated.

For me, that's the most exciting
thing because of economic

opportunities around the world.

Us Americans we're pretty spoiled, but
the rest of the world is not, and this

is a huge tool that's gonna empower so
many people and create so much wealth.

Um, you know, a lot of people are
saying it's gonna kill our jobs.

I mean, to someone like us who are
digital marketers who truly understand

how to leverage such tech technology,
it's gonna make us more money.

It's not gonna kill our jobs for normal
people who, you know, maybe that's

their job is to go and flip burgers
or like, you know, I don't know.

Lawyers and doctors,
they gotta watch out too.

I'm just gonna throw it out there.

Lawyers, all they do is they
read books and then they examine

the law and they understand it.

And you can put a whole contract into open
AI and it can tell you what is important

in that contract in a matter of seconds.

I mean, that's pretty wild to think
how much money we spent on lawyers so.

Um, my exciting part of OpenAI is
that now you can finally generate high

quality copy in just a couple seconds,
um, depending on if the server's up.

You ever have a crash?

Oh man.

I'm like, I don't even know how
life continues when Chad PT is down.

I'm so used to using it now.

Uh, but it's gonna
increase your efficiency.

It's gonna improve accuracy, it's
gonna lower your costs, and finally

give you a scalable solution for
you to have consistent copywriting.

And that's a huge element
of being a digital marketer.

So, um, just, uh, this is probably, for
those of you who have already used it,

you probably already know this, but the
point is, is it finally gives the ability

to look at language, look at words,
look at sentences, and it can actually

process, it can understand things.

And because it has a a really
good understanding of data, it can

actually produce high quality copy
by modeling other high quality copy.

Now remember, this is generative
ai, which means it's taking a

look at what is already out there.

It's contextualizing it, it's
understanding what it is, and

then it's shooting out what
it thinks is the right answer.

Okay.

Uh, there was a big debacle online.

There was an Ivy League professor
that basically said that, uh, you

know, the chat G P t is just a, it's
just a, you know, like a magic trick.

It, it, it's just, it, it's
so confident in everything.

It knows, it just, but all it does is
just look online and, and regurgitate

everything that it reads, like it's actual
fact and it's a hundred percent confident.

And I said, That sounds
a lot like humans to me.

So that's what we're gonna do, okay?

We're gonna figure out how we can feed
OpenAI what we want it to do and come

back using these sales copy frameworks.

So, All right.

Who here?

Uh, let me l l let me read
this chat a little bit.

What's up Lauren?

Nice to see you on here.

Um, isn't that what most marketers do?

Yeah.

Lauren, you're exactly right.

AI only replaces mediocre
professionals, including bad operators.

Yeah.

And it it, it raises the curve too, right?

Like it ra it really, if you think
about it like in school, right?

Like it's raising the bar, like the bar is
getting, is getting raised for everybody.

The people that are really good
using AI and understand how to prompt

engineer and know how to do sales
copywriting, like if you tell it,

Hey, write a copy about whatever,
and you're a bad copywriter, you're

not gonna know that the output's bad.

Because you're not good.

Right?

It's just like that.

It's how it is.

So like that's why it's our
responsibility as marketers to know

what's good and understand that.

So here we go.

Uh, who's heard of this?

The problem agitate solution framework.

You guys heard of that Paz?

You guys know that one?

So I'm gonna give you guys some
different frameworks that you can use

and I'll give you some prompts that
you could use to find other frameworks.

Be, uh, and another thing that, that I
think you'll be excited to know about

is that you can train, you can actually
train it with your own frameworks.

So you can say, Hey, look, I wanted
to do this, I wanted to do that.

I want to go in here with some emotion.

And, um, and, uh, what, what
do I have for time on this?

By the way, mark, I didn't ask you.

I'm sorry.

Uh, you have an hour and a half
total, so four o'clock central.

Uh, if we could leave like 20,
30 minutes for questions, that's

great, but if everybody's taking
it, then we'll keep you on.

Okay, good.

Because what I was hoping on doing was
after I teach and show people different

frameworks, I actually wanted to open
it up and we can do some stuff together.

Is that cool?

Yeah, yeah, definitely.

Okay, good.

Would that be valuable to you
guys to like work on stuff?

Like, I'll ask you questions
about your business so we can

come up with copy together.

Yeah.

Okay.

That would be awesome.

Sweet and okay.

Okay.

Um, sweet.

Well this is exciting then.

So the problem agitate solution, this
one here, this is a core, uh, framework.

I mean, pretty much everything
that I write is gonna do that.

You're gonna introduce the problem, right?

I always do it like this as a copywriter.

Most people are not problem aware.

Um, you have to agitate the
problem and then make them realize,

oh yeah, that is a problem.

So I consider it like this.

A good analogy is that our
job as a marketer is to throw

banana peels in front of people.

Like we're just trying to make 'em fall.

We're trying to make them realize,
damn it, these bananas in front

of me are really annoying.

I do have these bananas in front of
me, and then one time they're gonna

slip on it and be like, damn it.

He was telling me that there's
all these bananas in front of

him and I didn't believe him.

And now, now I need the solution.

What's the, what's the
solution to the bananas?

The, the solution is pay me and
I'll stop throwing bananas at you.

All right.

So here we go.

Um, here's what the prank,
here's what the prompt is.

So you guys, you can either
screenshot this, but I'm sure

you're gonna get back to this.

Mark, you'll be able to give this
so, I just wanted to make something

very simple for you guys using
the PAs framework, and you can say

that because this is a framework
that Open I open AI already knows.

Open AI already knows this framework.

Okay?

So this is the prompt
you have to do, okay?

Using the PAs framework, create
sales copy about the power of AI

sales copywriting powered by open ai.

All right.

Okay.

Michelle says The slides are in the
members portal too, so you guys that are,

you know, mobile or distracted or don't
care, you can take the cheat sheet later.

All right, so here's
what it comes out with.

This is what the solution comes out with.

Problem.

Are you struggling to create sales
copy that converts the cost of hiring

copywriters in the time consuming
process of writing copy can be a major

frustration for businesses, and now
it's gonna bring in the solution.

Open AI's AI sales copywriting
service offers a cost effective and

efficient solution to this problem.

With powerful algorithms, open AI can
generate high quality sales copy and

a fraction of the time it would take
a human ready to take the stress.

This is the action.

This is the call to action here.

Ready to take the stress
out of sales copywriting?

Try open AI's AI sales copywriting
service and experience the difference

it can make for your business.

Now you notice how stupid it is cuz
it's like, open AI obviously is not

the business, but it's writing it like
it is the business because we haven't

educated, uh, the AI on what that is.

Okay?

And if it messes up on its own business,
imagine what it's gonna do for you.

This is why it's important to
understand the quality that comes out.

If Open AI was my business and it was
a coopering service, this would be spot

on just to show you how it comes out.

This is the actual prompt answer, so
you'll see this little green anytime

you see this little green chat.

G P T logo up here.

This means this chat, G P T 3.5.

So this is the free version.

Okay?

So everything that you read
there was actually this prompt.

Not bad, right?

Not bad.

I mean that literally, uh, it's
not my favorite, but it's not bad.

You can also fine tune it, which
we'll do later here after I

show you guys these frameworks.

But you can also train it with
specific things that you want, like

you can add some pain points in there.

You can add some solutions.

You can add some spec, some specific
product offerings that you have

to solve these problems too.

And it, as long as you
educate your AI persona.

Let me go back a few slides.

You'll notice here on the left
hand side, I have all these chats.

I have one that's called Learn, Jeff J.

Hunter.

I have a investor's visa ai.

I have an AI consulting solution.

I have an income automated
strategy AI person.

I have my clear copywriter.

I have a Christian.

So what I do is I treat
each one of these chats.

In two different ways, this is actually
really valuable for you guys to remember.

One is your chats that
you save in chat G p T.

They should be role specific.

So what does that person do?

What does that chat do?

Treat each of those chats
like a person, basically.

And then what does that person know?

So what's the knowledge?

So it has knowledge about me.

Has, so this one right here
might trip you guys out.

I might show you guys that one later.

But I basically went back to my
Facebook post and I started copying

all the copy from my, my most
recent Facebook posts into it.

And I said, please develop the
writing style for you based on

these social media posts by me.

And I just pasted 'em all in there.

And then I asked it to write a post,
and it did a pretty darn good job.

I'd probably say 65, 70% of me, which,
and I'm not trying to brag here or

whatever, it might rub you guys the
wrong way, but 60 or 70% of my writing

skills pretty, pretty damn good.

I've fired copywriters that had, you
know, I've, I've hired copywriters

that had less, less than 60% of my
skill, and I paid 'em pretty well.

So, all right.

Here we go.

So that's the paths.

Okay.

The problem agitate solution.

Now, the other one that you
wanna look into is the fab.

This is the features,
advantages, and benefits, and

it's literally just like that.

Like I can re, I can read you the slide,
but I don't wanna waste your time.

It really focuses on the features,
advantages, and benefits of

your product, and then usually
a call to action at the end.

So here's the, here's the prompt.

It's the same exact prompt, but
the difference is we're just using

FAB and it is preloaded in OpenAI.

So you can use the FAB framework at any
time, and you'll notice that I have.

Using the FAB framework, create sales
copy about, and then you're gonna put

whatever that is in and that's that.

Now, like I said, you can use additional
information, you can talk about

the pain points of your audience.

You can do lots of different
things to prepare it.

But I wanted to show you guys
just what a generic one would be.

So opening Eyes, AI sales copywriting
services, powered by cutting

edge algorithms and advanced
machine learning technology.

This allows business owners to
create high quality sales copy

faster and more efficiently than ever
before, saving both time and money.

With more time to focus on growing
your business, you'll see increased

productivity and profitability.

Don't miss out on the benefits
of AI sales copy rating.

Try open AI services today and take
your sales copy to the next level.

Which one do you guys like better?

Did you guys like the problem
agitate solution, or did you

like the features, advantages?

What'd you guys like?

Yeah, yeah, yeah.

Okay.

Yeah.

Personally, I like, I like to introduce
a problem, so I might on a sales copy.

For me personally, I might use both.

I would probably use the
problem first, and then I'd come

into the features afterwards.

Um, and by the way, we're gonna show
you some really crazy stuff a little bit

later, but, um, obviously you wouldn't,
you would want to use the correct answer

is they're all great, they're just
different points of the sale, right?

It depends on how long your
your sales page is gonna be.

If it's gonna be used for ad
copies is gonna be shorter.

Um, and I'll show you some cool commands.

Like one of my favorite
commands is make it shorter.

Three words, make it shorter
and it will make it shorter.

And it will, I mean, like, I'm gonna
show you, like I said, we're gonna,

we're gonna go through this together.

We'll have some fun, but I just wanted to
show you guys what it actually looks like.

So here's where I typed in what I
put, and here's what the output comes.

Uh, output comes like Now, one of
the things here that I do like, okay.

One of the things that I do like about
asking IT specific frameworks is you'll

notice this as Feature advantage.

Benefit.

Now what you can do is you
could actually use the command.

Okay, I didn't put this in my notes,
so I might need to, it's recorded so

we'll, we'll have to add this in later.

But one of the things you could do is
you can say, I don't like the advantage.

Focus on, and then you type something
else in, and then it will rewrite

it with a different advantage.

So that's one good thing about
having your frameworks break

broken into, uh, different sections
is that you can actually have

it update different sections.

As a matter of fact, you could
even say update the copy.

Don't change anything except
the advantage and focus on this.

So it'll keep the rest the same.

Okay.

It actually.

It's interesting here, and I have to
tell you guys, this is what the future

is gonna be looking like with ai.

The people that really understand how
to get results from ai, how to ask the

right questions, how to type in the
right prompts, to get the right commands

and, and come back the way you want it.

That's gonna be a very,
very valuable skill here.

I mean, it already is.

Look at all the people that are
making so much money just in the past.

30 days.

I've made over $40,000 selling an
AI program to teach people how to do

copywriting using AI in the last 30 days.

So the people that are moving fast and
know how to get results are gonna be

able to come up very good here because
people need people like us to help them.

Okay.

All right.

So this framework is designed
to create a vivid picture of

the reader's current situation.

This is the before and after Bridge work.

It's also called the Epiphany Bridge.

If you know Russell Brunson, the
Epiphany Bridge, um, Check this out.

All right.

Using the BAB framework, create
sales copy about the power of AI

sales copywriting, and here we go.

Before, are you struggling to
create sales that converts?

Imagine having sales copy that engages
your audience and drives conversions.

With open AI's, powerful AI technology,
you can make that a reality by using

advanced algorithms and machine learning.

Open AI can generate high quality
sales copy that's tailored to your

audience, ready to see the power
of AI copywriting for yourself.

So here we go.

The before and after bridge, before you're
struggling, after I have huge sales.

The bridge is, that's
how we get you there.

Okay.

Another very valuable and useful
framework that you can use for copy.

And again, that's kind
of what it looks like.

All right, so, um, okay.

This one here is probably the most common
attention, interest, desire, action, ada.

Um, this is also everything I've shown
you here today is, is built into open

ai, everything that I've shown you here.

So this is crazy.

Um, this is actually one of my favorites.

Uh, attention, interest, desire, action.

Using the framework, we're gonna
use the exact same prompt using

ada, and then boom, there it is.

So, uh, in attention, are you
struggling to come up with persuasive

sales copy for your business as
a business owner or marketer?

Writing effective sales copy can
be time consuming and challenging.

That's where chat G P T comes in.

Our AI powered language model is
trained to generate compelling and

engaging copy for a variety of marketing
materials, including website copy,

social media posts, emails, and more.

With Chad, g b t, you can save time
and money hiring expensive copywriters.

Plus our technology is constantly
evolving and improving so you can be so,

um, don't miss out on the opportunity.

Okay.

You ever see me skip things
because we've all heard it before,

just said in a different format.

Okay.

I'm gonna hit the fast forward
button from time to time.

Okay?

If you need me to slow down, raise
your hand, slap me, write a chat.

We got you.

Okay.

All right.

So out of all of these guys, can you
already think, I'd love to see, uh,

are there some different ways you would
use this in your business right now?

Whether it's offering it for your
existing clients or doing it for

yourself, maybe looking at things that
you've currently got in your pipeline

that you have been struggling because
either you don't have the time to

write or you just, you know, it's a
pain in the butt finding copywriters.

Hundred percent.

Yes.

Okay, so now good.

I expect to see your results.

All right.

I'm gonna check back, mark.

You better send him a
pulse email afterwards.

All right, we're gonna
give you guys five minutes.

Now, you all the stuff you've
been waiting around on, you

have no excuse anymore, right?

Like, that's, that's
what I love about this.

So I, it's funny, I, I did a video
and I just had this weird idea.

Do you guys remember?

How many times your dad or your grandpa
or your uncle or aunt used to tell

you when you were a kid that if ideas
were worth anything, we'd all be rich.

Do you guys remember that?

I mean, it feels like, I mean, I
remember that so many times and I've

said that to so many people too.

And now this is actually the reality.

Like we can come up with ideas
and we can type them into open ai.

And it will literally write
all of our ideas out for us.

Like I've written three books.

I've written three books, I've done
three websites, four those books.

I've done emails.

I've done so many different things
that I've never been able to do before

because A, I never could really find a
good, reliable operator that I liked.

And the one that I did
is name's Kevin Funn.

After he worked for me for like three
months, he got a job working for.

Hi Lopez as his like ad cooperator guy,
and then I couldn't afford him anymore,

and I was like, dude, so like a lot of my
cop operating projects stopped, you know?

And it always feels like that.

So now this is exciting because
now I can train a cooperator

exactly how I like it, and I can
have unlimited, unlimited content.

They never complain.

They never asked for a raise.

They're available 24 7.

I mean, this is like a
dream come true guys.

For a marketer, this is the
best tool ever invented.

And I'm not even exaggerating,
like this is literally the best

tool for marketer ever invented.

So, okay, the open loop framework
who's ever heard or used the

open loop, it's kind of a cruel
marketing tactic, quite frankly.

Um, you basically introduce
something and then you never

actually give them the answer.

It works, it really works.

Um, but the goal is to keep the audience
interested and engaged, but never actually

providing the answer or the solution.

Uh, I definitely like it, um, but you have
to do it the right way, otherwise you're

gonna get people pissed off and leaving
all sorts of weird comments on your post.

Okay, so this is literally what
I said here, using the open loop.

Well, Sabrina Shady marketers do that,
but also good marketers do that too.

Open loops are a very strong, good
tactic, and it's a, it's basically

a brain framework where like you get
someone interested in something and

they're, they're inten attentively
looking throughout the copy for the

answer for that, and they never get
it, but it gets their attention.

You can say it's shady or slimy, but
what I will tell you is that it works.

All right, so we want to
know our secret to successful

advertising for chiropractors.

Imagine a picture of a chiropractor and a
patient, mid conversation with a text one

to know the secret overlaid on the image.

I love how it even came up with
the image for the copy guys.

It even tells you what image to use
for this coffee, and this is the

prompt that I wrote using the open
loop framework, create sales copy about

the power of AI sales copywriting.

It's the same exact thing as before,
I just said the open loop framework.

Okay.

Yeah, Kevin, A more ethical
rolling loop format.

So I do like that open AI
went above and beyond and even

thought about creating a picture.

I.

To use for like your ad, a picture of a
chiropractor, mid patient conversation.

Want to know the secret
overlaid on the image?

So here it is.

Want to know our secret?

Are you curious how our marketing
agency can help you attract more

patients to your chiropractic clinic?

We'll get you in on a little secret.

Our customized advertising strategies
are designed to target the right

patients at the right time with the
right message, but that's not all.

We also provide ongoing support
and optimization to ensure your

campaigns are constantly improving.

We're ready to learn more.

Schedule a free consultation call.

They never actually answers this question,
which is want to know our secret.

It never does.

It doesn't answer the question.

Okay.

All right.

Now this one, I know you've all used.

Fomo, right.

The fear of missing out.

We've all used fomo.

Um, FOMO is pretty much
one of my favorites.

Uh, have you ever watched
the, what was that?

The Wolf of Wall Street.

You know, I think he has a famous line
that I even use to this day, which if as

long as you're selling with integrity,
of course, if you sell a bad product

very with, with really strong aggressive
fomo, then you're just a piece of crap.

But if you have a really good product and
you genuinely have a, a fomo, like if you

have a limited first a hundred people,
like I sold my program recently and I, the

first a hundred people got in for $300.

Um, instead of a thousand dollars,
and that's how I do all my launches.

I don't know if you guys do that, but I
always do like a huge 50 to 70% discount

for the first people to get into it.

And then basically I use those
first people that get into

the program as testimonials,
as testimonials and feedback.

And I use all the feedback and
testimonials from them for all the ad

copy and for all the sales copy for
the, when I sell it to the public.

If you're not doing that, there you go.

Little value drop.

I always like to do a
discount for early adopters.

People that just, they
don't even know about it.

Like my program's not even built out yet.

They sign up, they get a discount cuz
they know that I'm still building it out.

Right.

All right, this one's fun.

Using the FOMO framework
creates sales copy about the

power of AI sales copywriting.

Here we go.

Headline it.

Even did the, so I noticed something here.

I noticed something here, and
I just wanna throw this out.

Whenever you give a command to the
AI and it shoots something out and

you don't correct it, it assumes
that it's doing it correctly.

So in the last one, it gave an
image for the chiropractic thing.

Okay.

So now it's like, Hey, I think
that he wants the image and it

thought about including an image
in the next one, cuz I didn't say,

Hey, don't put an image in there.

So the next one that we did for
fomo, and by the way, every single

thing that you see here today
is literally what I typed in.

And spit out.

You guys are seeing the input
and output from opening eye.

Okay, so don't miss out on more patients.

Our advertising services can help a
picture of a busy chiropractic clinic

with patients coming in and out.

Are you tired of watching other
chiropractic clinics in your area?

Getting all the new patients with
our expert advertising services,

you don't have to miss out anymore.

Our proven strategies will help you
attract more patients and stand out

from the competition, but don't wait.

Our services are in high
demand and filling up fast.

Schedule a free consultation.

Fomo.

We all know how FOMO works.

By the way, I wasn't
impressed with this copy.

It wasn't my favorite,
but I put it in here.

I've, I, I actually liked, are you
tired of watching other chiropractic

clinics get all the new patients?

I actually thought that was
the best line of all of it.

Wasn't thrilled with the rest, but it
is an example of how FOMO can work.

And by the way, if it was me, if I was
thi, if this was me trying to actually

fine tune this, I would've responded
and said, Um, I would've gave feedback

on what I didn't like and what I
thought it should include or focus on.

Okay, so two key words that I really
enjoy doing to refine and revise

the answers I'm getting from the
open AI is follow and rewrite.

Those are key.

All right.

And remember, if you want it
to, here's a third one too.

And I've used this already in the past.

If you want it to talk about
something specifically, then you

would say focus on, okay, so follow
the prompt, follow the instructions

I gave you, you know, following the
sales method, framework, whatever.

Um, and then rewrite using,
rewrite, rewrite, rewrite.

Okay.

Um, those are things you're
gonna be typing in a lot.

If you do copy, you're gonna
be re-reading it a lot.

All right, so this one here, I'm not
gonna give you, this is my own clear

copywriting framework and I know,
did Julia McCoy speak yesterday?

Mark, say No, that was, uh, Molly Mahoney
on Monday, and then Julia spoke last week.

Ah, so Julia McCoy was last week.

I don't know if you guys had a chance to.

To catch her session, but Julia was one of
my first clients back in 2013, back in the

day when she still owned Express Writers,
uh, a huge copywriting, um, outlet.

And she recently sold that for, you
know, mega, mega Millions or whatever.

But, um, Julia McCoy, who gave
the presentation last week,

who, who did her training?

Uh, her very first ever viral social media
post was using the clear copying method.

And it was a really intriguing moment
for me because it's circling back.

I should have put a picture of it in here.

But Julia actually featured my
clear copying method in her book,

which was the, the Future of Content
Marketing using ai, um, which

just came out a couple weeks ago.

Which Mark, if you haven't got a
copy, and make sure she gets you one.

Did she?

Hopefully she did.

She should.

I got a signed one.

I'm set.

You got a signed one.

See, I knew it.

Okay.

So the prompt is, you don't
get to see this unless you pay

me, but here's the response.

Now, are you, you tired of watching?

Remember I said I didn't like,
I didn't like this right here.

So I actually didn't
like it and I told it.

Let's redo it using my own
clear copywriting format.

So Clear has five elements, curiosity.

Lead in emotion, analyze reaction.

This, this for me is the best
sales copy that I've seen.

Um, it's worked.

I've, it's been featured
all over the place.

Um, people love it.

And the crazy part is, it's something
that I launched in 2017 and of all

the crazy things that I've sold over
the years, this is the easiest one.

You, it's, it's so simple.

Okay.

I just actually, I'm gonna teach
you, I'm gonna teach it to you guys.

So the very first thing you should
always do when you do copy, and

I'm probably talking to copywriters
here, so you wanna get people curious

into what you're talking about.

So you have to have some
sort of a curiosity hook.

And it even could be some sort of
an open, open loop, or it could be

something that really peaks curiosity.

You want people to think three things.

Why is he posting this?

Or she, um, what the heck is this about?

Or who is he talking about?

All right.

Those are the three things.

All right, so are you tired of watching
other chiropractic clinics in your area?

Get all new patients?

With our expert advertising
services, this is the lead in.

You won't have to miss out anymore.

So now you're getting people
interested in what's going on here.

Now, this is the part
that really is important.

You have to make people feel emotionally
invested in the story, whether it's.

Emotion that they're dealing with,
whether it's a emotion that you're

dealing with or the emotion that you can
help their customers or clients achieve.

Um, so imagine the satisfaction of knowing
that you're not missing out on patients.

That could be, that could
help grow your business.

Our proven strategies will help
you attract more patients and

stand out from the competition.

But don't wait.

Our services are in high demand.

So basically what I did was I took
the FOMO post that I didn't like and

I said, rewrite it using this method.

Okay, so that's something that
you could also do is to have it

rewrite things in different methods.

So that's a really
important key by the way.

And another thing I'll show you in a
little bit when I share my screen is

that you can actually create chats.

Of different copywriters with different
styles, different personalities.

You can give them personalities.

Um, and you can, you can literally copy
and paste the copy from one, go to another

chat, go to my, I have a savage marketer,
and I can just say, Hey, rewrite this.

And it will rewrite it in
that personality and tone.

And for those of you who are offering
marketing services to your clients, that's

a really important factor to remember.

Is that you can create a chat for each
of your clients that has their target

audience, their products and services.

It understands what the personality type
is and how to relate with that targeted

audience, which is really important.

All right, so you wanna see a sales page?

All right, how about this?

We're gonna do a prompt about who, who's
here to use story brand or knows about

the story brand, uh, writing method.

You guys know that the story brand.

You've used it.

Yes.

Yes.

All right.

Question.

How much do you have to pay for a
StoryBrand certified copywriter?

More than a regular copywriter.

Right?

Because they got their little stamp
on 'em that says, I'm a certify

StoryBrand copywriter, right?

Yeah.

We even have a guide in here.

There it is.

We have a guide.

All right.

Lots of money.

That's it.

So check this out.

Oh man, I'm excited now.

I'm so excited you guys know about this.

I was in an audience, I did a
presentation yesterday for this,

for this group of franchise owners
and they had no clue what it was.

So this'll go a lot better for you guys
cuz you already understand the value.

So here we go.

Boom.

Here it is.

Here's my prompt, create.

And this is with zero background
guys, zero background.

And I knew that you guys are all digital
marketing o uh, digital marketers.

So I did this just for you.

Create a landing page for the marketing
agency using the StoryBrand framework.

Okay?

It came up with this.

Headline, get More Online Sales with
our proven paid advertising services,

subline, as a business owner making
500 to 200 uh, 2 million a year.

You know that driving online
sales is critical to your success.

However, finding a reliable
marketer to scale your ads and grow

your revenue can be challenging.

That's where we come in and if you know
anything about the Story brand, you

know the first section's the problem.

Are you struggling to find a marketer who
can help you achieve your sales goals?

Do you feel like your advertising
efforts are falling short?

You're not alone.

Many businesses like you are,
struggle to drive online sales and

grow revenue through advertising,
and then you offer the solution.

At X, Y, Z digital marketing agency, we
specialize in helping businesses like

yours increase online sales through
our proven paid advertising services.

With our team of expert marketers and
cutting edge technology, we'll create

custom advertising campaigns that are
tailored to your business and your goals.

The section.

Third, the third section's results.

Our paid advertising services have
helped businesses like yours achieve

incredible results, including now.

By the way, it obviously
made all this crap up.

Okay.

Now this is important because in
the StoryBrand framework, you're

supposed to actually show results.

So it knows that, and
it came up with crap.

It just, and like I said, it just,
if it doesn't know an answer,

it's gonna come up with one, it.

It'll even give you fake testimonials.

So please be ethical when you use ai.

Don't be like, no, this
is a real testimonial.

No, it's not.

The AI came up with it, you piece of crap.

All right, so be careful.

Be careful with the
testimonials and, and results.

Make sure that they're your own results.

And then there's the call to action.

Don't let your advertising
efforts fall short.

Schedule a free consult call.

There's a button.

I like how it even said
at the very bottom.

I hope this example helps you
create a landing page using

the StoryBrand framework.

Remember, the key is to clearly define the
problem, offer a solution, and show the

results that your business can deliver.

All right?

All right, so our guide in there.

Our guide in there.

Kevin, how did it do?

You're the guide.

How did it do?

Yeah, it is.

It is.

Yeah.

As a matter of fact, if you ask
it what the framework is, it

will tell you exactly what it is.

And actually, if I was really
smart, I would've said, I would've

went back to it and said, that's
not the StoryBrand framework.

The StoryBrand framework, what
is the StoryBrand framework?

And it says, oh, you're right.

I'm sorry.

It's actually this.

And it would rewrite it.

So that is actually something
that, um, you can think about.

And again, because I'm not a story brand,
I've gone through the StoryBrand program

and I've read the book and stuff enough,
and my business partner, Tricia, is

StoryBrand certified and all that stuff.

So she probably would've had a knowledge
to know that this wasn't right.

But considering I didn't even know.

So the, that proves my point.

Exactly brother.

Um, oh my gosh, you guys,
my infectious giggle.

All right.

Oh, man.

There it was again.

Okay, so yes, you could, you
could, Kevin, you can absolutely

train it, which is important.

All right, so here's the real fun part.

All right, here's the real fun part.

How much would hit have costed us
today to do what we asked it to do?

All right.

All right, we're gonna cheat.

Let's ask open ai.

Let's ask open ai.

How much time would it have
taken someone to write everything

listed above that we accomplished?

Let's start with time.

What would it have costed?

Time and money.

Right?

Look at this.

First off, it summarized.

It's difficult to provide an exact
estimate of what it would take, but,

you know, we developed a, a, a brand
message and positioning statement,

StoryBrand landing page, Facebook ads
using different frameworks, writing

sales copy, using different frameworks,
created a price line, estimate breakdown.

Overall, it's reasonable to assume
that it would've taken several days or

even weeks to complete all these tasks,
especially if done by a single person.

Additionally, this estimate doesn't
take into account any revisions

or editing that may be necessary
to refine or improve the copy.

Right.

How meta that I asked it exactly.

And watch this.

Here's the best part.

How much would it have costed us?

Oh, right.

We can literally go back in.

Oh, I'm missing a screenshot.

Oh, my assistant, she's
lucky she can't be fired.

You know, slaves have to be sold
or traded, but that's okay cuz

this is the part where I get
to log in and show you guys.

Okay, so before we go in, I'm gonna,
I'll take some questions from you guys

before we move in there, but I do want to
at least point out you guys using these

prompts I've already shown you should
be able to save time and money in your

business to create proven sales copy.

Using already preexisting frameworks,
you can take advantage of the stuff to

even add an additional revenue stream
for you guys to now offer copywriting

services to your existing clients
because now you can use the AI to do it.

And, um, you can do all this in
five minutes, just like I promised.

How'd I do?

Hey, you did awesome, Jeff.

Uh, you wanna cover a couple of these
questions before doing the demo?

Let's do it, uh, really quick.

Uh, how many posts can, uh, how
many posts or words can we have

in each chat Max to teach it?

All right.

Well, I'm, I'm guessing, uh, Quinton's
talking about the free version

or you could paste everything.

It can do a lot.

It can, it's kind of a loaded question.

Um, cuz it can do a lot.

Um, I know that the, I, so I
use the hell out of this and I.

I've only hit like the, the hit.

I've only hit like the maximum prompts
like twice and it's usually Mark.

Ironically, and I think you can relate to
this, it's usually when I'm writing books

cuz I'm using it to write books because
it's like boom, boom, boom, boom, boom.

Actually, you know what's funny
is I think I tried to post that

whole book into it to analyze it.

Oh.

And it's like, it's not gonna work.

Yeah.

Yeah.

And, and you have to break
it down into sections.

Now, Chad, g p t four will
allow you to do bigger prompts

and massive, massive output.

But I still, the technology
is still a little bit.

You know it, it takes some work.

Suzanne says, show us how to write books.

Okay?

I'll tell you what I, I'll,
I'll show you a little bit.

I'll show you a little
bit of the framework.

All right?

I'm not here to pitch my program.

Mark made sure I'm not gonna tell
anybody about it, so I'm not.

But what I am gonna show you is the little
tease of how to actually write, okay?

So first off, remember when I told
you guys my clear copywriting format?

Let me share my screen again here.

Uh, share screen and boom, there it is.

All right, so this is a copy paste
prompt, which you could technically

and unethically copy right now.

This isn't gonna be in the slides,
uh, but this here is how I train it,

on how to use the curiosity hook.

How to do the lead in.

So this is why I was saying when you
can teach it your own frameworks,

this for me as a operator who, who
comes up with frameworks and has

my own methodology of things, man,
I went back into, this is crazy.

All right, I want to, I'm gonna
share something to you guys.

I haven't told anybody this, but.

I, I launched this copywriting
program back in 2017.

I have thousands of, I have
thousands of thousands of, of people

that have purchased the training.

It's only like a 90 minute training on
how to write using this, this method.

And what's really interesting is that
I have a Facebook group with all those

people in it that I haven't spoken
to for years because I mean, I sold

it in 2017 and 2018, and then I just.

It's something that I
don't even sell anymore.

It's usually something that I package
up when I, I sell something else.

You guys know how offer creation is, so
usually if they buy something else of

mine, I'll be like, and I'll throw in my
training for my clear copywriting thing.

It's like I don't actively
sell my copywriting method.

I went back into my Facebook
group and I said, Hey, what?

I know that a lot of you guys know
how to use the clear copying method,

but you still don't like to write.

Um, how would you like the ability to
use this inside of AI and have the AI

right for you using this methodology?

Now, this is before I knew what I was
doing and before I had a course and

I had to value my time, and I asked
people, I said, if you want, I will go

on your computer with you for a half
hour, for $500 and I will train you.

Personally with you, how to do
this, how to train it to write

the clear copywriting method.

And the number of people that took me up
on that offer would probably embarrass me.

Um, and I had no life for like a month
and I was like, okay, I'm onto something.

This is actually why I got into AI
copywriting cuz I was like, oh my god.

I didn't even realize that this one copy
paste script that I did was so was worth

so much to people because of the pain.

Remember, we as marketers, we have to
understand the pain and I know that a big

pain for people, especially when they're
trying to grow, grow their own personal

brand online is trying to write good copy.

And I want to show you
guys how good this copy is.

Okay, I'm gonna show you something, okay?

First, we're gonna go down to
my own Savage Marketer, ai.

Now, I'm gonna tell you straight up and
be honest with you, you're not gonna get

the same result as me because this Savage
marketer AI persona, has been working

for me since November of last year.

It knows me very well.

It knows me very well.

So right here is, uh, I, this is
my chat, my Savage marketer chat.

I use it for everything.

So I just recently spoke in Austin, Texas.

Actually the last time I saw you,
mark, um, was for South by Southwest

and I recently moderated a panel
and I needed to, and he sent, he

sent me a post a couple days ago,
said, Hey, look, the interview's up.

And I said, great.

And then I basically went
to the look at this prompt.

This prompt is gonna blow some of
your minds, and yes, you can copy it.

Did you guys know that it will
actually ingest links now?

It will ingest links.

So all I did, this was the post.

I said, write a post about the honor.

I had to host a panel for Grit
Daley at South by Southwest.

Here's the link with
the summary and video.

I gave it the link and I said, remember
that command I told you one of the

best three commands ever follow?

Follow the clear copywriting method to
write the post and it wrote the post.

The one I ended up liking was
I think down here at the end.

I had the honor of hosting a panel
on the Storytelling for Startups.

We dove into how storytelling can make
or break a business and the impact it

has on branding, marketing, and sales.

As a business owner, you know
that storytelling is more

than just telling a good tale.

It's about creating an emotional
connection with your audience that

sets you apart from your competition.

During the panel, we talked about
how storytelling is not just for big

brands, but massive budgets, but it's
a tool that can be leveraged for.

By any business, no matter the size.

The discussion ranged from how to identify
and craft your brand story to how to weave

it into your marketing and sales efforts.

One of the biggest takeaways from
the panel was how storytelling can

build trust with your audience.

When you share your company's story, you
invite your customers to become a part

of your journey, and that's a powerful
way to create a loyal customer base.

Sorry, you missed the panel.

Um, oh, if you missed
the panel, don't worry.

Here's the video recording, and it even
included the link with a little emoji.

Remember, your story is unique and
can be powerful for your business.

Imagine typing that little tiny
prompt saying, write the post.

Uh, give it a little
background about what it is.

Here's the link in the summary,
the link to the website, and then

follow the co copywriting framework.

And it wrote all of that.

It wrote all of that.

By the way, sometimes it
forgets, sometimes it forgets.

And I'll say, and I'm literally kind
of rude back to it, and I'm like,

not the clear copywriting method.

Like sometimes it just forgets.

Um, and it says, oh, I
apologize for the mistake.

Let here, here it is, using
the clear copywriting method.

All right, so this is also
a huge thing to remember.

You should have a Google Doc.

Or, uh, you know, a note or whatever,
whatever you guys are using, um, just

with your prompts that are copy and paste
for when it forgets, and this is why

you need to develop out your frameworks.

You need to get the
ones you like the most.

Develop out your writing styles and
methods and make them in a format to where

you can copy and paste it when it forgets.

I don't think, I think just right
now, I mean, I would hope that this

is gonna improve in the future, but I
would be lying if I said that I was not

frustrated at how open AI can magically
forget everything you've taught it.

And that is why every single one
of my personas, every single one

of my personas is in a spreadsheet.

I have a franchisee marketer.

So I was telling you earlier
about franchises, these, these are

all the work that that goes into
building the, these things out.

You know, obviously I go pretty
deep in my marketing, but it's

pretty much to the point to where,
you know, how deep can it go.

And at the end of the franchise, uh,
at the end of these, uh, builders,

what I do is I actually copy and paste
the entire chat log in there, okay?

That way.

Who hears use open AI and
magically all your chats are gone.

Everyone, pretty much, yeah.

So every single one of
my, my Persona worksheets.

I have at the very top a
direct link to that chat.

And here's a little hack that might
save you guys a lot of trouble.

Look up here.

See the address bar,
look@thatchat.openai.com three.

Let me use the annotate thing cuz I
wanna make sure you guys see this.

This is probably the most valuable
thing I've shared with you guys today.

If you've ever had that problem.

Here we go.

This right here.

All right.

Right up in there.

Everybody should be seeing that.

Can you guys see that?

I just cross it all out, but basically,
um, this right here, copy that.

Copy that.

Name it.

It's my Savage marketer AI persona.

So every time everybody.

Everybody cries and the
links are disappeared.

You can go into your account past
that link and everything is there.

And by the way, every
single time it's crashed.

Everybody's crying, and I'm chatting away.

All right, so hopefully that
will save your guys' butt.

And you're gonna be like,
dude, Jeff hooked it up.

All right.

That's all I'm gonna say.

Okay.

Woo.

Okay.

Um, now we're gonna have some fun here.

Uh, lemme see the time check.

I still, oh, I still
have 30 minutes, right?

I have about 28 minutes or so.

Am I good?

Yep.

All right.

Thank you, Sabrina.

Go, go, go.

Great.

Yes, Michelle.

You know, I love to be organized.

I was a project manager and a
past life, so for me, you didn't

hear the last part, Juliana.

Oh my gosh.

Here you don't even have to hear anything.

All you gotta do, Is, look at my screen
and I'm gonna draw an arrow for you.

This right there.

Boom.

Just copy that.

Copy that link.

Okay.

That link is the link to the chat.

It's permanent.

So every time your opening eye
crashes and they, uh, do, do another

update and all your chats are
missing on the left-hand side, you

can always go right back in there.

Okay.

There it is.

There you go.

There it is, folks.

Okay, so we're gonna have some fun here.

All right, so first off, let's
go ahead and have a little fun.

How many of you guys do digital marketing
or own a digital marketing agency?

Anybody?

I have a feeling it's
probably all of 'em, right?

Mark?

Just making sure, you know, yeah.

You work for DM then, you
know, just by default you

can't, you can't even avoid it.

Michelle.

All right, so we're
gonna have some fun here.

We're gonna have some fun.

So first off, this is why I wanna show
you why developing frameworks and teaching

frameworks to your AI is really valuable.

I'm gonna show you guys how we can
do a post about what we did today.

Check this out.

So, um, today I led, or uh,
I did a training for digital.

Marketer called the ai, well, what was
it, the official name of this thing?

The AI Bootcamp, was it?

I called it the AI Accelerator,
but AI Accel Accelerator.

I'm gonna call it the bootcamp.

Just for the hell of it.

No, you Oh.

Oh, let me wait.

I like Michelle.

Thank you.

I'm gonna copy and paste that in there.

AI powered Marketer Accelerator.

Yeah, that's what I'm talking about, baby.

Now here's what I'm gonna do.

Another little.