Original subtitles

- [Instructor] People use Facebook

to see what's happening around them

and to connect with an idea,

other people and products they like.

It's important to understand

how your customers interact on Facebook,

this understanding will help you determine

the steps you can take to get your business and message

in front of your potential and current customers.

Let's take a look at The Landon Hotel Facebook page

and its different features.

One thing to know is that Facebook is continually updating

and improving their pages experience.

This means your page

may not look exactly like the one you see here,

depending on what version Facebook has rolled out to you,

you're going to have different features,

just know that any new shiny features

will eventually make their way to your page.

But all pages will have the most important features

that every business needs.

Facebook pages are set up

pretty closely to the Facebook profile,

but there are a few distinguishing features

that really sets it apart.

Here on The Landon Hotel,

we're viewing this as a page owner or admin.

This is not the view that your visitors are going to see.

Let's break down this page into two sections,

the left column, and then the right column.

So the furthest left is a main menu for the page.

This will help you, the page admin,

navigate the page and all of its settings.

From this menu, you can access all the different dashboards.

And these dashboards are things like Business Suite

or the Home Dashboard, which we're viewing here right now.

Now Business Suite is an important tool for your business

and you'll notice some sub categories, inbox, planner,

publishing tools, and business apps.

It's your one-stop shop for managing your Facebook,

Instagram and Messenger accounts and it is a free tool.

Now, if I scroll down,

it's here that I can get some additional settings.

I can view the Home Dashboard,

I could take a look at Insights.

The most important one for you when setting up your page

is going to be Editing Page Info.

This is where you get to add in all the information

about your business and all the details

that you want your customers to see.

Below that are settings.

So this is where you're going to get into

the more specifics of your page.

Things like setting up notifications,

adding admins to your page and other administrative tasks.

Now viewing to the right side of the page.

This is where any dashboards

you select from the left will show up,

along with prompts and tutorials from Facebook

to help you set up your page.

Let's take a look at where the profile image

and page username shows up.

In this case, the @landonhotel is a page username.

Below that is the pages main menu.

This is where you can view additional tabs

that display different information.

Currently we're in the home view,

but we could also select events, jobs, reviews,

and if I choose from the dropdown,

it's here that I can also select from additional tabs.

Further to the right is the promote button.

This is where I can advertise the page,

and Facebook will walk me through setting up an ad campaign.

To the right of that is the search button.

So this enables me and customers

to search for specifics on the page.

Further to the right are some other actions.

So this is where you can like, follow,

and even share this page with friends.

The Landon Hotel avatar that you see here

is where I can choose how to interact,

I can interact as a page admin, which is myself,

or as the page itself.

One thing to know is the call to action button.

This will show up directly under your header image

and it's here that you can select

the action you want your customers to take.

In this case, it is contact us.

If I wanted to change it, I simply select it,

and then I can choose edit button

that gives me some options

on what call to action I want to present.

As I scroll down, I'll see some prompts from Facebook.

You may see these, you may not,

it all depends on how long you've had your page up

and if you're advertising or not.

As I scroll down, you'll notice

that there's some free Facebook business tools,

but I want to call your attention to Insights.

This box shows the number of people reached,

post engagements, page likes and any tagged product clicks.

If you want information that you can really dig into,

you can select see all,

and you can even choose a specific date range to look at.

Further down Facebook's going to prompt me

to set up some additional items for the page,

and it's not a bad idea to follow these steps,

to get your page set up really powerfully.

Below this is the page info.

So this is when you select edit page info,

this is how it shows up.

If you have a brick and mortar location,

you're going to add it in here,

you can add in a business description

and fill in your website information

and any other details that's really important.

View this almost like your website.

Below that there's some suggested groups

and here you can see that The Landon Hotel

has decided to showcase some photos and videos.

The page transparency section

is really the measures that Facebook has taken

to show and create transparency

around who's behind the pages that you follow.

This will be automatically set up when you create your page.

And now finally is the create post option.

This is where you're actually going to post on the page.

As I select it,

it's here that I will choose something to post

and I can add images, I can add videos,

I can even schedule this from Business Suite.

This is a lot of stuff for the page

and it might seem overwhelming,

but the more familiar you are with your settings,

the menu options, and just the page layout,

the easier it'll be to post, engage,

and grow your business on Facebook.

My biggest tip for you is to start familiarizing yourself

with your own Facebook page.