Original subtitles

- [Instructor] If there ever was a time

to get your business on Facebook, it would be now.

Using the powerful Facebook platform is one

of the best ways online to get in front of your potential

and current customers.

In fact, your presence on Facebook serves

as a cornerstone for your online identity.

And often can be just as important as a website.

How does your business get started marketing on Facebook?

Well, you create what's called a Facebook page.

This is where you'll publish content called posts

and interact with your friends and audience

as your business.

With your Facebook page,

visitors can stay connected with your brand,

read the latest news, participate in conversations,

and share interesting content with their friends.

One of the most compelling statistics

to get you using Facebook is

that there are over 1 billion users on Facebook and growing.

This means that seriously, your people are on Facebook

and the perk is Facebook pages are free.

This is the cheapest marketing out there.

Posting is free and setting up your Facebook business page

does not cost you a dime.

With the Facebook page that you set up,

you're able to reach a targeted audience.

So you're able to tap into the Facebook targeting tools

to help you identify, find, and target those people

that are going to want to hear what you have to say.

Another benefit is called Facebook Insights.

This is the Facebook analytical tool

that you have access to when creating a Facebook page.

This allows you to see how many new page likes you get,

what posts your audience prefers,

and also really specific demographic information

on the people that like your content on Facebook.

With a Facebook page,

you're easily able to boost search engine optimization,

or SEO.

Facebook pages rank really high on Google

and you can see for yourself by doing a Google search.

Try searching your own business name or a competitors

and notice how high that Facebook page ranks

in your Google search.

Creating a page is a great way to build brand loyalty.

Essentially it gives your fans a place to gather

and interact with each other as well as you.

The visibility that a Facebook page creates for your brand

or business is huge.

You're able to get your business in front of prospects

and customers every single day.

Now it's your turn to get your business on Facebook.

I recommend heading over to the website you see here,

and that's located at facebook.com/business.

Here, you'll find a ton of free resources

to get you started.