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- [Instructor] If there ever was a time
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to get your business on Facebook, it would be now.
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Using the powerful Facebook platform is one
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of the best ways online to get in front of your potential
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and current customers.
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In fact, your presence on Facebook serves
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as a cornerstone for your online identity.
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And often can be just as important as a website.
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How does your business get started marketing on Facebook?
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Well, you create what's called a Facebook page.
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This is where you'll publish content called posts
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and interact with your friends and audience
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as your business.
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With your Facebook page,
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visitors can stay connected with your brand,
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read the latest news, participate in conversations,
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and share interesting content with their friends.
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One of the most compelling statistics
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to get you using Facebook is
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that there are over 1 billion users on Facebook and growing.
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This means that seriously, your people are on Facebook
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and the perk is Facebook pages are free.
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This is the cheapest marketing out there.
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Posting is free and setting up your Facebook business page
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does not cost you a dime.
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With the Facebook page that you set up,
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you're able to reach a targeted audience.
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So you're able to tap into the Facebook targeting tools
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to help you identify, find, and target those people
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that are going to want to hear what you have to say.
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Another benefit is called Facebook Insights.
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This is the Facebook analytical tool
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that you have access to when creating a Facebook page.
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This allows you to see how many new page likes you get,
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what posts your audience prefers,
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and also really specific demographic information
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on the people that like your content on Facebook.
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With a Facebook page,
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you're easily able to boost search engine optimization,
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or SEO.
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Facebook pages rank really high on Google
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and you can see for yourself by doing a Google search.
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Try searching your own business name or a competitors
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and notice how high that Facebook page ranks
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in your Google search.
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Creating a page is a great way to build brand loyalty.
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Essentially it gives your fans a place to gather
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and interact with each other as well as you.
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The visibility that a Facebook page creates for your brand
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or business is huge.
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You're able to get your business in front of prospects
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and customers every single day.
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Now it's your turn to get your business on Facebook.
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I recommend heading over to the website you see here,
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and that's located at facebook.com/business.
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Here, you'll find a ton of free resources
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to get you started.
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