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how to turn more prospects into clients easily No. 42
the weak moment close
now this technique involves capitalizing on
when your prospect is distracted by something else
because their attention is elsewhere
it is a good time to push for a decision
now if they're stalling and stalling and stalling
but suddenly something else grabs their attention
but they want to buy anyway
this is a good time to ask for the sale
this technique works because
when someone is emotionally or mentally overloaded
they only have part of their rational mind
thinking about the purchase decision so
your job is to help them to make a decision much faster
in other words
their guard is down
and so this is a good time to ask for that sale
and the benefit is
you are helping them to make a faster decision
on something they have said they want anyway
but they just
too many distractions around occupying their mind
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