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how to turn more prospects into clients easily No. 41
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the VIP close
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this technique involves telling the prospect
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that their custom is valuable to you
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and on that basis
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you are making them a very special
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one off offer
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this works because you get your prospect thinking
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that they are receiving
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something that other people will not get
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and the benefit of this is they feel special
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and they feel highly valued
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as if you are taking care of them personally
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so you're giving them something that nobody else gets
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an exclusivity
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