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how to turn more prospects into clients easily No. 38
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the treat close
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this technique works best
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when you know the prospect wants what you are offering
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but it's finding it difficult to justify the purchase
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in their own mind
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what you do is to persuade them
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that they deserve a treat
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so you could talk about the ways in which
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they deserve a reward
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and what you're doing here
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is giving them the excuse that they need
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because they're looking for a reward
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or a bonus or a gift anyway
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so the benefit is
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the psychological basis of this technique
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is the natural human desire you will have for fair play
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and to receive pleasure and rewards
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