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how to turn more prospects into clients easily No. 36
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the three offers close
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this method is very simple
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you make three offers to the client
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and the one that you want your prospect to opt for
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is the one in the middle
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it is sometimes referred to as the triad close
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this middle offer should be a good deal
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that you know is within their budget
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and is very good value for money
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now the benefit of this technique
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works because of the law of contrast
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when the prospect examines the first offer
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and the third offer
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the middle offer
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the middle deal will look really
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really good
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