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how to turn more prospects into clients easily No. 32
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a set of three clothes
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the principle behind this technique is that
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psychologically
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we respond positively when three points
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are summarized to us as a set of three
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an example of this would be to product X is cheaper
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faster and more reliable than product Y
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a good way of using this technique
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is to relate the three points you make
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to the three most important factors
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that generally matter the most to the prospects
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and those three things are simply sometimes cost
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quality and time
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and the benefit is this
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your simplified summary gets them greater clarity
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and it makes the buying decision much easier
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