All language subtitles for 31. The Selective Deafness Close
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Original subtitles
how to turn more prospects into clients
easily No. 31
the selective deafness
close sometimes
a prospect will store and come up with various reasons
to delay doing the deal
based on what is going on in their mind
and on their uncertainty
if that is the case
this technique is
as it name suggests
where you do not reply to things that the prospect says
that will not lead to a closure of the sale
what you do
for example
is the prospect says
the item that you're selling is too expensive
for example
you ignore that statement
and reply by talking about the benefits of the product
now it's the benefit of the product
that the client wants anyway
so keep talking about that
now the benefit is the more you focus on the good side
of what they are getting
the better understanding that the client gets
it's the benefit they want after all
and the price is something you can deal with later