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how to turn more prospects into clients easily No.
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28 the pros and cons close
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this is where you list the benefits of the purchase
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and the costs
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and show that the pros outweigh the cons by far
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this approach works because it builds trust
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by taking a balanced and fair approach
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and not denying
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that there are some downsides to what you are offering
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the benefit is this it makes you real
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and more trustworthy
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and prospects
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and buyers would rather work with someone they trust
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even if you're pointing out some of the flaws
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