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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:01,633 --> 00:00:05,499 how to turn more prospects into clients easily No. 22 2 00:00:06,233 --> 00:00:08,833 the long term cost clothes 3 00:00:10,200 --> 00:00:13,533 people have a tendency to focus on price 4 00:00:13,800 --> 00:00:16,066 and what they will pay immediately 5 00:00:18,233 --> 00:00:21,266 so this approach gets your prospect to think about 6 00:00:21,266 --> 00:00:24,799 the overall price they will pay in the long term 7 00:00:24,833 --> 00:00:26,533 for your product or your service 8 00:00:27,600 --> 00:00:29,300 this also sometimes 9 00:00:29,300 --> 00:00:33,166 is known as the total cost of ownership technique 10 00:00:34,100 --> 00:00:35,700 and the benefit is 11 00:00:35,700 --> 00:00:37,300 it helps them to determine 12 00:00:37,300 --> 00:00:40,633 the direct and indirect costs of the product 13 00:00:40,633 --> 00:00:42,533 you make it openly clear 14 00:00:42,600 --> 00:00:44,700 for them as to why they should buy 978

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