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how to turn more prospects into clients easily No. 20
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the intelligence close
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what you do here is to suggest that intelligent people
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purchase what you are offering
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you can do this openly or suckly
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for example
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you could say that a lawyer
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bought the product yesterday
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if that's true
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or an accountant bought this last week
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if that's true
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or you could describe what you offer as a clever
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product or service
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and the benefit is
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the idea behind this technique
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is to associate intelligence with making the purchase
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