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how to turn more prospects into clients easily No. 16
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to feel good clothes
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this technique is about deliberately evoking specific
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positive emotions
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examples of what you could say are
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imagine how good
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you would feel driving home in this car
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imagine how great this will look on your desk
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in your office
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imagine what your children would say
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when you present this to them
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this approach works because at the roots
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of every decision we make is a specific emotion
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and the benefit is
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even though we are logical and analytical
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during a decision making process
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the final decision is always based on an emotion
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that we want to have or that we want to avoid
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