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how to turn more prospects into clients easily No. 15
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the extras close
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this is where you offer a special bonus
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of some kind to the prospect
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which is unexpected
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the time to do this is when they are wavering
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and uncertain
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make sure that this bonus that you're gonna give them
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is something that they really
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really want
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don't give them any type of thing
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because if it doesn't
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they don't want it
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they're not gonna buy
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the benefit is
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this technique works because it's human nature
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to want to have something for nothing
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we all like freebies
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