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Original subtitles

how to turn more prospects into clients easily No. 14

the exclusivity close

this technique is where you state that

buying what you offer is not open to everyone

you say certain criteria must be met

but that you will let them buy as a special favor

so you're doing them a favor

this technique works

because when we are told that we cannot have something

our sense of control is offended

if we qualify to BI

then our sense of identity and dignity

and our ego is boosted

we can also feel a sense of belonging

and this can make us feel special

and the benefit of this close is

they feel a sense of belonging

and they feel you're giving them something very special

and people crave that

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