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how to turn more prospects into clients easily No. 12
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the draw it close
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we are hardwired to take notice of visual information
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ahead of information
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we take in through our other senses
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this technique involves showing photos
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or diagrams to the prospect
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better still is to do a drawing
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to explain an aspect of what you are selling
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which might be difficult to understand otherwise
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drawing a picture grabs attention
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and will cause your prospect to take notice
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of what you are doing and to ignore distractions
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and the benefit is
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a picture really is worth a thousand words
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especially when it comes to closing a sale
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