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Zulu
hey game changers
welcome back to another episode of our clip
finals training
in this video
I like to cover a
funnel called the Product Launch Funnel
so over here
you can see an example of the product launch funnel
um the format
and how pingjun use this funnel type
for his product proven presentations
which is something that he covered
during the Game Changer Intensive event
so just to recap
what this funnel actually is
the product launch funnel is actually very effective
if you are looking to launch a brand new product
or a service into the market
so with this funnel
the idea is that you have
you release a sequence of videos
prior to the actual launch day
or when your shopping cart officially opens
to essentially prime people for the launch
by educating them with different videos
and pre selling the product
which will come at the end so
what you're able to achieve with this funnel
is you're able to talk about your big idea
or your opportunity
and really show them how you and others
are using this concept or this strategy of yours
you're able to let people
behind the scenes and walk them through the process
or the formula that you're about to reveal to them
show viewers what it's like to have that end result
and you're able to answer any objections
and carry out a FAQ
so that you know
you're able to break down mental blocks
and help people transition from that
a doubter to a believer
and eventually
you have your last
video where you actually make the offer
and sell the product so
this product is great
because you are able to broadcast a message
get people excited
build up the anticipation
and so that when it comes to the actual launch date
people are actually coming to you with the credit cards
I'm ready to invest in
whatever that you are trying to offer
so this is the funnel that Pingjun has set up
for his proven presentation launch
if you are on already on click funnels
what you're able to do is get this share funnel of ours
where essentially
Pingjung has shared this whole funnel with you
and you will have access to this
so that you're able to go inside and see how the whole
funnel flow is
and you know
change the content so that it suits the product
or service that you're trying to offer
so I'll leave this link down below
so that you're able to claim this share funnel
and once you've claimed it
you'll be able to see that it's under the share funnel
and you'll be able to make changes to this funnel
so let me just quickly
run you through what's in this funnel right
so this is how the funnel looks like
um just like what I've shown you previously
there is um
the valley video 1
valley video 2
valley video 3
and the last video um
is actually not a video
it's a sales page
um then you have your supporting pages
such as the other farm
and then your confirmation page
so the first point of contact
the first page
is actually your landing page or your opt in page
right so in this page
the idea is
I've already opened it up
but essentially what I've did is
I just click on the preview page button
and you'll be able to see this page
so with the landing page
you want to be presenting this
as a series of videos that are
essentially free training materials
or a taste of the product that you're about to offer
so for example
this free training video has nothing for sale
it's just pingjun revealing his proven formula
used in a sales status
webinars and offline events
that generate the humour of eight figures in sales
and what you can do starting right now
so the idea is to get people to opt in
give you their name and email address
and essentially enter your funnel
so once they've opted in
they will be able to then see your first video
and then they can watch
did you hear the No. 1 bestselling book
Bill and Money Machine
and creator of
so as you can see they
as part of the video
there will be action steps
and different things that you're able to give out
as you know
whether it's giving out value
or something for them to take action on
after they've watched your video
so the idea is
once they've watched the first video
you can then send them an email reminding them to um
watch the first video
so it'll be a sequence of
uh you know
it could span out to a week or two weeks
where you um
see them the first video
and then a couple of days later
after you've reminded them to watch video 1
you can then introduce them
or reveal to them your second video
so as you can see here um
that whenever someone comes to video 1
video 2 3 and 4 are actually grayed out
so it keeps them excited
like you know
they want to be
they're hooked
and they want to see video 2
3 and 4 because of the amount of value
that you delivered in video 1 so
then brings to video No. 2
it's where you give them the link
to watch the second video
and you reveal to them the different secrets
and in this case
is the story
selling formula
same case the format is like this
and video 3
and lastly video 4 is actually a sales page
where you can actually set up and build up this hype
where priority registrations has now opened
and people are able to invest in whatever
that you're trying to teach
you know all the product
or online cost that you are trying to offer
so when someone clicks on get registered
that's where they are redirected to the other form
where they are able to invest in your product
so this is how the flow goes
it's just a very simple order form
with a couple of things that recaps on
what they'll be receiving as part of your offer
and when someone actually makes a payment
and completes the payment
they'll be redirected to a confirmation page
so this is where someone will then access
the purchase
and will be redirected to the members area
where they are able to create an account
to your proven presentations
members area
so I'll be talking about membership funnel
and how a membership area is created
in a separate video where you
you're able to learn how to set up this membership area
for your own products and services
so just for the purpose of this video
I just wanted to run you through the different steps
and you can see if you claim this funnel
you're able to go inside
edit page
and make edits
so if you know everything has been set up
essentially just want to change the images
your logo the video
if you have action steps
what will it be
so it's pretty handy
that we're able to share this with you
and it's great value that Penguin has actually
I gave you access to the funnel that
the proven funnel that he has used
for you to make changes to
so you can see here that there are many features
in fact this is not actually a specific feature
it's just a little play on the coloring
so it looks like
so now we can see same color
so if it's black and white
it just seems that
you know it's exclusive content
that will only be reviewed at a later time
so if you would like to make any changes
go ahead and make changes based on your product
and click save
so you can see that you know
you can get access to all these different funnel steps
and make changes
and it's pretty cool
because everything has been set up for you
if you decide to use this funnel
go ahead and do so
the final thing I like to talk about is although
with the product launch funnel
your goal is to pre sell the product
you don't want to appear to sell z
give enough value and content
so that they don't walk away
your audience
don't walk away thinking that they are wasted time on
little more than a sales pitch
in fact use this series of videos
to build a relationship with your audience
so that when it comes to the closing pitch at the end
yeah but you know
they are more likely to say yes to your call to action
so this is a very effective funnel
when you're looking to launch a brand new product
also as part of this funnel
or any funnel
for that case
you will have to integrate it with an autoresponder
so that your audience receive emails
pushing them videos to videos
sending them reminders
so that you bring them through this customer journey
and eventually
when you send that email out
where registrations are open
people will be able to click on that link
and proceed to check out and invest in
the product that you are trying to offer
so that's really all for the product launch funnel
if you have any questions about this funnel
or how to use it
or any tech related questions
drop us an email at supportsmomble com
and we'll be happy to help you out
I'll see you in the next video
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