Original subtitles

Something that really, really

surprises me is that a lot of people will

just jump on social media with

our plan whatsoever and just go with

the flow every single day and just hope

everything will eventually fall into place.

They're just posting content every single day,

picking ideas out the air.

They've got no real strategy behind anything they're

doing and consequently, they are just failing.

And it's unlikely that things will fall into place.

And that's why today,

I'm going to explain exactly why

you need a content strategy

when you are trying to succeed in

growing a brand on social media,

there were four key points as to why you need one.

And they are what I'm going to talk about

in today's episode of social media marketing score.

So without any further ado,

let's just dive straight into the first.

And that is the,

a content strategy gives you direction.

If you don't know what you want to achieve

or what you're aiming to achieve on social media,

then you don't know

what content you're going to need to produce.

In order to get there.

You're at point a, you want to be at point B,

the content you produce is going to

bridge the gap between those two points.

But if you don't have a strategy and

a layout of the content that you

need to produce to bridge that gap.

You're never going to be able to.

Because if you don't know where you're going to get

to and your content is all over the place.

How are you expecting people to find you,

follow you and help you

to get to that point in which you want to get

to let's say you are a personal trainer.

I knew want to get online clients to join

your coaching program firm that you know,

that your outcome you want to achieve is to,

you want to get clients to

join your online coaching program.

Now you need to think to yourself, right?

What content do I need to produce in order

to get those online coaching kinds?

Now you're getting there.

And then it's a case of finding

those content topics for the content you are producing

that is most likely to convert

those clients to

those online coaching clients that you desire.

It's very simple, but you need to

decide on an outcome that you're aiming to get too.

Don't just posted hope that things will fall into place.

Have an idea.

Where are you aiming to get?

You can then work backwards

and work out the content that you need to

produce in order to get there.

And now you have some form of

direction with the content you are producing.

The next great thing about a content strategy

is that it gives you brand consistency.

If you're listening to this podcast,

it's likely that you've heard of GAVI Wagner,

Chuck, He's one of the biggest guys

when it comes to entrepreneurship.

And he produces a head of

a lot of content on social media.

If he has a solid content strategy

and his brand consistency is phenomenal.

You will notice that he talks about a lot of

the same topics over and over and over again.

And that's not because he's run out of

ideas or he's being boring.

It's strategic.

He wants to be known for something very specific.

And therefore, that's what he's talking about.

It's highly likely that he's going to repeat

himself on a lot of the things he's going to talk about.

But that's going to make him

known for that thing that he is

talking about because people are

going to continue to see that over and over again.

And it's worked perfectly because I'm now telling

you how well it's worked for

him and given him the credit for it.

And now he may potentially

gain some new followers from that.

And think how many people he's influenced.

I'm a very small fish in a big pond.

He's one of the biggest fist.

But if you've got all of these other

smaller fish talking about you,

that big fish, he's going to get even bigger.

So that brand consistency is going to help really,

really unify your message over time,

which in turn is going to help people

promote you more as an individual

because you will be known for

that specific topic that you are talking about.

People will also become very

familiar with your values if you are

very directional light we

mentioned in the previous point of where you want

your content to get you people

understand where you come from.

People will buy into your content for

you as the individual and follow you

because of your values and they like

the content you produce and how you say it.

So if you are consistent over an extended period of time,

people will realize what these values are.

And they will potentially join

that online coaching platform because your values align

with the people that are most likely to buy from

you or the ones that like you as an individual,

you may be the best at what you do.

But if people don't have the same values as you or they

don't like the certain way you talk about things.

Their chances of them buying from you aren't as high.

They may go with the person

who has slightly less knowledge,

but all of their values align.

So if you want just consistent with your brand message,

you will have your values.

They're out in the open

for people to see if they like them.

Great. If they don't,

it's not a lost to you because

they probably weren't going to buy from you.

Anyway.

You want the people who are following you to align

exactly to the people that you want to work with.

So by having those values out there showcased

consistently through that brown consistency,

which a content strategy is going to give you,

it will do just that.

So from a content strategy so far

we've got direction of where we want to go.

We've got Brian, consistency.

We're unifying our message and showcasing our values.

Next, a content strategy is going to be

able to give you a efficiency in the content.

You produce.

You know what you need to produce,

because you know what direction you need to head in.

You know, therefore,

the topics that you need to talk about.

And therefore this is going to allow you to

come up with high-quality ideas,

which in turn will help you produce

high-quality content efficiently on a regular basis.

If you know what you need to do,

you know what you need to create.

And when you know what you need to create,

you can be very specific and create

high-quality content around those topics.

You're able to tell people that don't have

any true direction in what they're doing

because the quality of their content will lack.

Because they aren't specific enough.

They don't know enough about what they're talking about.

And therefore the quality of their

content's going to lack.

But if you know what you need to create,

you can learn about that topic in great detail so

that you are able to best service your followers,

your audience by producing the highest quality content.

So it's all becoming a streamlined process now.

And it all stems from the fact you've got that structure.

You know the direction you need to head and you

know the content you need to

produce in order to get there.

But having that content strategies not

just about knowing how to get from a to B,

it's knowing how to create

that content effectively and efficiently.

So having that content creation process

that I spoken about a lot before,

knowing that you should be posting

five to seven times a week to

really attract as much attention as you want.

And therefore, you need to create those posts in

advance and not rushed him on the day of posting,

having that solid content creation strategy,

I've spoken about backed content creation.

I create all of my content on

the weekend so that I can have full focus on it.

So I don't have to worry about it.

I'm Russia in the week.

I've created a week in advance.

And therefore, I know that

every single piece of content I

create is of the quality I want it to be.

If I rushed it, it wouldn't.

So having that strategic direction have in

that brown consistency allows me to then

efficiently create high-quality content books.

I know what I need to create.

So now we have direction,

we have brand consistency,

and now we have efficiency.

And these things combined lead to the

fourth I want to mention, which is structure.

All of these things need to come

together to form a whole.

The structure of your brand needs to be consistent.

It needs to be efficient,

it needs to be high-quality.

But when you've come to terms with all of this,

the aesthetics of your grade are going to align.

The message you were trying to put

across is going to be consistent.

And therefore the people that

follow you are going to understand

the journey you are taking them on is structured.

You are taking them from point a

to point B with your content.

For example, let's talk about what I do.

I help individuals, business owners, personal brands,

grow on social media so that they can then leverage

the audience they build to then grow their business.

So the content I produce needs to help them do just that.

So if I'm consistent with that message,

consistent with the content I

produce revolving around that.

I then have that structure

that is clear to these individuals.

When they visit my page,

they know that is what they are going to

learn if they follow me.

If you didn't have that direction

and your content was all over the place.

People going to follow you and look your page and go,

What the hell am I learning here?

Nothing's consistent.

There's no consistent brand message.

The quality of the contents

low because nothing's the same.

I'm not really learning

anything because it's all really random.

It's not taking me in the direction.

I want it to take me.

But if you've got those other three pillars combined,

you now have this structure

tes compelling to the people visiting your page,

which in turn makes them want to follow you when

you've got them as that follow within

now in your ecosystem,

they are now in your sales funnel.

So if you now continue to produce

this high-quality content over time,

you will build that trust.

You will show your authority,

which will help them funnel them down

in to your sales funnel Wiedemann further,

you may potentially build that relationship in

the DMZ organized that discovery call,

or they may head to the website link in

your bio and multiply straight

directly from you simply

because you've built that trust within your content.

But without the effective content strategy

that you've created,

none of that would have happened.

So having that structure,

it makes your content more compelling.

It makes it more engaging.

And when it's more engaging,

much more likely to increase your conversion rate.

So that is why you need a content strategy.

If you don't, you have no direction right now,

your content is going to lack brand consistency.

And therefore, you won't produce

high-quality content or be

efficient with the content you create.

And therefore you have no structure.

So please, if you haven't

already take a step back from what you're doing

now and come up with that effective content strategy.