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hello and welcome to session No. 3
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in this session
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we are talking about your ideal client
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so we call this the Dream Client Workshop
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how to identify a river of your ideal clients
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or prospects who are waiting to buy from you now
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or in the very near future
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so in this particular class
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we want to make sure we're speaking to the right people
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because if we speak into the right people
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and who have the same problems
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that we're trying to answer
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it's an easier way to sell and attract them as well
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before I go on
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just a quick reminder about the sales dashboard
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so remember
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your sales dashboard is there for you to complete
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each and every day
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and if you get into the pattern
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into the habit of completing it every single day
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you know what activities you really need to focus on
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and let me remind you
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that if you need to change the head ins to suit
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then do that
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but at least you know what you are tracking
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so what is it ideal for you to track
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change the headings
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or just follow for the entirety of this program
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so that you get the full benefit of the program
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and how you
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what results you've got towards the end
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so make sure you're doing that
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any problems
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as always email support at mindspacecoaching com
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or jump onto the coaching and mentoring session
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during a week to get your questions answered
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last session
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we talked about key actions that you must take
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one was complete your sales dashboard daily
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the second thing was think of who your ideal client is
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and once you've thought of who that is
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then you have some clarity
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we're going to go deeper into that in the moment
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the next thing is write down what their key problem is
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what is their key problem
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that was an home action that you had to take and
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and then write down what the emotions are in relation
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to those problems
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if you haven't done these key actions
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the next part in this session you may find difficult
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so go back to session No. 2
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do it fully
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answer these questions
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and then come back to session No. 3 thank you
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so in this session
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we're talking about your ideal client profile
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so in other words your ICP
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as we like to call it
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so how do you identify who the right client is for you
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well we're gonna go through a process right now
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and I want you to sit and relax for a moment
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and close your eyes
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now I want you to listen to my voice
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and as you have your eyes closed
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you're sitting up straight
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sit up straight
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close your eyes
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breathe normally
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I want you to think of your ideal client
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so this is a person
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just one person
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think of one person
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don't think of a myriad of people
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just think of one person who has the problem
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that you identified in the last session
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think about them
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just think about this one person
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if you could give them an age
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what age would this person be
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and it's a specific age
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so not 25 to 45
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no that's a broad age
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I'm talking about someone
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keep that person in your mind
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you're thinking about this person and this person only
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what's their age is it 40
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is it 35 is it 39
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it doesn't matter
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pick a specific age of this ideal client
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and the ideal client
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is someone who's gonna readily buy from you
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when they hear about your offer
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the solution you have
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when you can clearly articulate
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the problem that they have
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then you know they've got the money
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they've got the time
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they've got the where
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with all to actually buy from you
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by the solution you have
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so keeping your eyes closed
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what's the age of this person
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what's the occupation in other words
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what do they do for a living what work do they do
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is it a man or a woman
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what's their gender
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so describe the agenda
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keep that in mind as well
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so as you close your eyes
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imagine these
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these this thing
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and if you need to rewind and watch it after
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the closed eye session
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then certainly do so
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also think about their job title
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what job title do they give themselves
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and now this is different from the occupation
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so their occupation could be architect
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what's their job title
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it could be company director or it could be principal
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or it could be senior architect
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so the job title
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can be different from the Iraqi occupation
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keep this person in mind
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what's their marital status
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are they single
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in a relationship
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so describe their current marital status
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or their relationship status
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what's their annual income
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how much does this person earn annually
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now if it's their own business
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how much do they pay themselves annually
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how much do they earn
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and if they're employee
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then also what is their annual salary
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what's today
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how much do they earn each year
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do I have children and if so how many children
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and get very specific is it three children
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two children seven children
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what are the ages of the children
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so if they do have children what are their ages
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is it 5 7 10 or their children 20 30 25 45
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who is this ideal client for you
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how many children do they have if at all
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what's their level of education
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so do they graduate high school or didn't graduate
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graduate high school
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do they got do they have a college degree
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a university degree
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do they have a postgraduate training or degree
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do they have an MBA PhD
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what is their level of education
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so clearly identify that
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where is this person located
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are they located in your particular town
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give your town a name or is it your city
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give your city a name or they
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or is it a particular region
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or is this person
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where do they live
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where do they live
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so what's important to you
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that they live in a particular region a city
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a country a particular country
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what is relevant to you
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so just be as specific as you can
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do they have a religion
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and if they do have a religion
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what religion do they follow
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or are they spiritual
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or do they have a faith or no faith
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so if they don't have religion
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that's fine as well
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so just be clear on who this person is
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I'm giving you some guidelines
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some pointers to help you to identify
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and get clear on your ideal client profile
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what social activities do
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does this person get involved with
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in other words
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in their spare time
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if they have any spare time
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what social activities do they get involved with
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do they play golf
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does this person play tennis
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do they are they part of a hobby club or a reading club
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do they like hiking
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do they like mountaineering
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do they do some kind of sports
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martial arts
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football soccer
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whatever it is
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what do they
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what social activities do they get involved with
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or do they meet up with their friends in a spa
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so get clear on who this person is
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and also what is this person's aspiration
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or aspirations
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what do they aspire to be
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aspire to have
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and aspire to do
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what are some of their dreams
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their goals that they have
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that's very
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very important to them
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get clear on that
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and it's so
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so important you get clear on who this person is
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because it's going to help you
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more in your marketing and your sales
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also think about some of their top goals
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what is this person's top goal for this year
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for the next three years
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what's one of their top goals
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and it could be simply to travel the world
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or one of their goals could be visit Hawaii
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one of their goals would be
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maybe grow their business to $1 million a year
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maybe one of their goals is to lose 10 kg
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in the next six months
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what is one of their aspirations or goals
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get clear on that
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also think about
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this person with your eyes closed
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think about that
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some of their values
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what are their top values
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in other words
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what is it they find so important
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what's some of the most important things
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for them in their life
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so for example
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some people value
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their health
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they value freedom
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they value honesty
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they value family
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wealth money
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they value clients
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they what is it they really
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really value
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and get clear on that okay
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because you'll be able to use that language to them
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when you understand it
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thinking about this ideal client
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furthermore
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what are their sources of information
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in other words
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where do they get their information from
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and it could be various sources
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is it through books magazines
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blogs websites
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conferences
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experts gurus
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where do they get their sources of information
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is it Facebook
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Instagram LinkedIn
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is it through YouTube
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is it any other social media channels
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is it a particular expert they listen to constantly
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where do they get their source of information
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where does the source of information come from
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and looking at also
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we talked about this in the last session
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what are some of their problem points
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their pain points
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and their pain points is specifically to do with
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something that irritates them
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something that is inconvenient
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something that just keeps them up at night
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or something that worries them constantly
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what's that
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what's the pain point
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they have something that just annoys them
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that they don't want that thing to be there any
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any more so identify two or three pain points
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because if you can really understand their pain points
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and you can articulate it
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you can attract the right people
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because you'll use the right language
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in your communication
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which we'll talk about in other sessions later
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now the often when you present something
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they're gonna say no or they're gonna say yes
287
00:11:46,100 --> 00:11:47,766
we call these objections
288
00:11:48,466 --> 00:11:49,399
now if they say no
289
00:11:49,400 --> 00:11:50,333
it's an objection
290
00:11:50,333 --> 00:11:52,866
it's not that they say no to you
291
00:11:53,133 --> 00:11:54,766
but they saying that
292
00:11:56,000 --> 00:11:59,933
maybe the objections they use are often to do with
293
00:12:00,566 --> 00:12:02,299
price like I can't afford it
294
00:12:02,300 --> 00:12:03,433
it's too expensive
295
00:12:03,733 --> 00:12:04,466
or it could do
296
00:12:04,466 --> 00:12:06,799
it could be to do with interest
297
00:12:07,000 --> 00:12:08,233
you know we're not interested in that
298
00:12:08,233 --> 00:12:09,766
we already have that product
299
00:12:09,766 --> 00:12:11,999
we have got something that works for us fine
300
00:12:12,566 --> 00:12:14,333
it could be to do with time
301
00:12:14,800 --> 00:12:16,900
the um don't have time to do this
302
00:12:16,900 --> 00:12:20,133
I don't think I can commit the time to do this it's um
303
00:12:20,333 --> 00:12:21,599
it's gonna take too much time
304
00:12:21,600 --> 00:12:22,533
or it could be
305
00:12:22,700 --> 00:12:24,600
this is not the time we buy this product
306
00:12:24,600 --> 00:12:27,166
we buy it April each year
307
00:12:27,166 --> 00:12:31,533
so what are some of the key objections they would have
308
00:12:31,700 --> 00:12:34,733
about your particular products or service
309
00:12:35,033 --> 00:12:36,466
and so get clear on that
310
00:12:36,466 --> 00:12:39,266
because if you can answer that upfront
311
00:12:39,400 --> 00:12:43,566
it actually overcomes their objections
312
00:12:43,600 --> 00:12:45,833
or their rejection of your service
313
00:12:45,833 --> 00:12:47,533
okay but it's more of an objection
314
00:12:47,866 --> 00:12:49,133
so what are they
315
00:12:49,133 --> 00:12:49,933
get clear on that
316
00:12:49,933 --> 00:12:53,433
why would someone say no to the solution
317
00:12:53,933 --> 00:12:57,466
or the offer or the service that you are presenting
318
00:12:57,466 --> 00:12:58,666
why would they say no
319
00:13:00,266 --> 00:13:01,933
now you've answered all these questions
320
00:13:01,933 --> 00:13:05,166
I want you to think about this ideal client
321
00:13:05,166 --> 00:13:07,599
and I want you to give this person a name
322
00:13:08,466 --> 00:13:10,499
if you could give this person a name
323
00:13:11,200 --> 00:13:13,166
what name would you give this person
324
00:13:13,600 --> 00:13:14,900
now why is that important
325
00:13:15,266 --> 00:13:17,599
because whenever you're going to write
326
00:13:17,933 --> 00:13:19,566
any kind of marketing material
327
00:13:19,566 --> 00:13:22,266
whether it's a social media post
328
00:13:22,500 --> 00:13:24,366
or you're going to write an email
329
00:13:24,466 --> 00:13:26,133
or you're creating your website
330
00:13:26,366 --> 00:13:29,533
you're going to have this person's name in your mind
331
00:13:29,800 --> 00:13:30,800
so for example
332
00:13:31,033 --> 00:13:32,899
if this person's name is Anna
333
00:13:33,866 --> 00:13:37,599
and you know Anna is 39 years of age
334
00:13:37,600 --> 00:13:39,200
Anna has two children
335
00:13:39,200 --> 00:13:43,866
Anna has both her children age 8 years
336
00:13:43,866 --> 00:13:46,166
8 years of age and 10 years of age
337
00:13:46,200 --> 00:13:46,966
and you know that
338
00:13:46,966 --> 00:13:48,066
you're clear on that
339
00:13:48,200 --> 00:13:50,733
she spends a lot of time on Facebook
340
00:13:51,266 --> 00:13:53,433
she follows Anthony Robbins
341
00:13:53,466 --> 00:13:55,799
you know if you're clear on who Anna is
342
00:13:55,800 --> 00:13:59,100
whenever you're going to write a email
343
00:13:59,100 --> 00:14:00,700
or any kind of blog or anything
344
00:14:00,700 --> 00:14:04,066
or do a YouTube video or create any kind of content
345
00:14:04,100 --> 00:14:05,800
have Anna in your mind
346
00:14:06,500 --> 00:14:09,166
when Anna reads this and sees this
347
00:14:09,466 --> 00:14:13,099
will she be able she relate
348
00:14:13,133 --> 00:14:14,866
so have your ideal client
349
00:14:15,266 --> 00:14:16,899
in mind when you create anything
350
00:14:16,900 --> 00:14:18,766
that's why we put in a name to it
351
00:14:18,766 --> 00:14:20,799
so as you're going to create the video
352
00:14:20,800 --> 00:14:21,933
or you gonna type it
353
00:14:22,000 --> 00:14:23,066
will this person
354
00:14:23,533 --> 00:14:25,566
am I talking directly to this person
355
00:14:25,566 --> 00:14:26,599
and will they get it
356
00:14:26,600 --> 00:14:27,800
and if you're not talking to this
357
00:14:27,800 --> 00:14:28,866
write this person
358
00:14:29,600 --> 00:14:34,066
then change your tone and fix and fixate on this person
359
00:14:34,066 --> 00:14:35,299
you'll serve them more
360
00:14:35,366 --> 00:14:37,499
you'll have a better response as well
361
00:14:39,166 --> 00:14:43,366
once we've got our ideal client identified
362
00:14:44,266 --> 00:14:47,599
the next big thing in terms of prospecting is
363
00:14:47,600 --> 00:14:52,766
we need to decide which niche we're going to go for
364
00:14:52,833 --> 00:14:55,533
so what we want to do is provide a specialist
365
00:14:55,966 --> 00:15:00,533
specialized service for a small niche of people
366
00:15:00,933 --> 00:15:02,599
a small group of people
367
00:15:02,666 --> 00:15:06,333
a very targeted group of people who
368
00:15:06,800 --> 00:15:09,300
when they come across your solution
369
00:15:09,366 --> 00:15:10,466
your service
370
00:15:10,633 --> 00:15:13,199
think her that's what I need
371
00:15:13,233 --> 00:15:14,099
and I didn't realize
372
00:15:14,100 --> 00:15:14,666
I need that
373
00:15:14,666 --> 00:15:15,733
that's what I want
374
00:15:15,733 --> 00:15:17,766
I and I I've been looking for this
375
00:15:17,766 --> 00:15:18,899
I'm so glad you're here
376
00:15:18,900 --> 00:15:21,833
so we're gonna focus on this group of people
377
00:15:22,033 --> 00:15:23,033
and let me explain
378
00:15:24,266 --> 00:15:24,766
as you know
379
00:15:24,766 --> 00:15:26,733
it's a very crowded marketplace
380
00:15:27,866 --> 00:15:30,566
doesn't matter what service or product you're providing
381
00:15:30,566 --> 00:15:32,166
it's a crowded marketplace
382
00:15:32,266 --> 00:15:32,966
and the way
383
00:15:32,966 --> 00:15:34,766
the analogy I like to use is
384
00:15:35,266 --> 00:15:37,299
imagine that as a big ocean
385
00:15:37,566 --> 00:15:40,299
and this large ocean has got many fish
386
00:15:40,300 --> 00:15:41,966
many fish big fish
387
00:15:41,966 --> 00:15:43,433
really really big fish
388
00:15:43,433 --> 00:15:44,599
really large fish
389
00:15:44,600 --> 00:15:45,866
and got small fish
390
00:15:45,866 --> 00:15:48,433
and when you are in that marketplace
391
00:15:48,433 --> 00:15:52,933
you could be a very small fish in that big ocean
392
00:15:53,500 --> 00:15:54,400
in other words
393
00:15:54,433 --> 00:15:56,866
there's so much noise going on
394
00:15:56,900 --> 00:15:58,166
you may not be heard
395
00:15:58,633 --> 00:16:01,133
the what if you did what we teach
396
00:16:01,133 --> 00:16:02,233
which is okay
397
00:16:02,666 --> 00:16:03,466
instead of becoming
398
00:16:03,466 --> 00:16:06,066
instead of being the small fish in a big ocean
399
00:16:06,266 --> 00:16:08,566
and fighting and competing with all people
400
00:16:08,566 --> 00:16:09,499
with everyone
401
00:16:10,466 --> 00:16:12,666
wouldn't it be far better
402
00:16:13,600 --> 00:16:17,766
to be a big fish in a small lake or a small pond
403
00:16:18,566 --> 00:16:19,566
in other words
404
00:16:20,000 --> 00:16:22,333
that small lake or that small pond
405
00:16:22,400 --> 00:16:25,166
has all your ideal clients
406
00:16:25,900 --> 00:16:27,333
and all your ideal clients
407
00:16:27,333 --> 00:16:29,066
in that small lake
408
00:16:29,233 --> 00:16:29,966
is your niche
409
00:16:29,966 --> 00:16:33,633
is your targeted group of people who love you
410
00:16:33,700 --> 00:16:34,733
will love you
411
00:16:34,900 --> 00:16:35,866
like your product
412
00:16:35,866 --> 00:16:37,033
like your offering
413
00:16:37,066 --> 00:16:38,533
will want to buy from you
414
00:16:38,533 --> 00:16:41,299
and you become the big fish in that small lake
415
00:16:41,300 --> 00:16:42,233
in other words
416
00:16:42,366 --> 00:16:44,333
people talk about you
417
00:16:44,933 --> 00:16:46,333
people refer you
418
00:16:46,600 --> 00:16:48,733
because you are talking to this group of people
419
00:16:48,733 --> 00:16:50,499
who have the same type of problem
420
00:16:50,633 --> 00:16:52,333
so we're gonna go deeper into this
421
00:16:52,533 --> 00:16:55,566
now in order for you to establish your small lake
422
00:16:55,566 --> 00:16:58,199
and you becoming that big fish in a small lake
423
00:16:58,500 --> 00:17:00,066
what we're going to do is
424
00:17:00,066 --> 00:17:02,999
we're going to do what we call a narrow niche
425
00:17:03,566 --> 00:17:06,599
so I'll explain what I mean
426
00:17:06,866 --> 00:17:08,799
and the process we're going to use is called
427
00:17:08,800 --> 00:17:11,500
five levels deep okay
428
00:17:11,766 --> 00:17:13,266
and the deeper we're going
429
00:17:13,266 --> 00:17:15,266
the clearer we get on our niche
430
00:17:16,000 --> 00:17:18,133
eventually the more money we will make
431
00:17:18,366 --> 00:17:19,533
let me give you an example
432
00:17:20,733 --> 00:17:22,699
so at the first level
433
00:17:22,700 --> 00:17:23,600
someone would say
434
00:17:23,600 --> 00:17:24,766
could say look
435
00:17:24,766 --> 00:17:28,633
my niche is six figure business owners
436
00:17:28,633 --> 00:17:30,399
now how many
437
00:17:31,133 --> 00:17:35,166
business owners are out there who make six figures
438
00:17:35,733 --> 00:17:38,599
there are going to be hundreds of thousands
439
00:17:38,633 --> 00:17:40,399
a lot a lot
440
00:17:40,833 --> 00:17:43,466
okay so this person can then say okay
441
00:17:43,900 --> 00:17:44,900
maybe it's not
442
00:17:44,900 --> 00:17:47,600
I can't speak to all the six figure business owners
443
00:17:47,766 --> 00:17:48,499
around the world
444
00:17:48,500 --> 00:17:49,966
maybe that's not my niche
445
00:17:49,966 --> 00:17:51,499
let me narrow down a bit
446
00:17:52,100 --> 00:17:54,733
okay I want to speak to six figure business owners
447
00:17:55,500 --> 00:17:57,733
who are married with children
448
00:17:58,166 --> 00:18:00,466
okay okay that narrows it down a little bit
449
00:18:00,466 --> 00:18:01,799
they're married with children
450
00:18:01,800 --> 00:18:04,266
so what this person's saying is
451
00:18:04,366 --> 00:18:07,066
I don't want to speak to my niche
452
00:18:07,466 --> 00:18:10,466
ideally are people who are married with children
453
00:18:10,566 --> 00:18:11,966
and they run in a business
454
00:18:12,466 --> 00:18:13,966
now is that different
455
00:18:14,133 --> 00:18:17,066
from someone who's not in a relationship
456
00:18:17,066 --> 00:18:18,799
not married no kids
457
00:18:19,100 --> 00:18:21,166
has a lot of freedom trying to run their business
458
00:18:21,166 --> 00:18:22,366
yeah it's a different
459
00:18:22,400 --> 00:18:23,766
it's a different language
460
00:18:23,766 --> 00:18:24,766
it's a different thing
461
00:18:24,766 --> 00:18:26,999
that you were saying to this group of people
462
00:18:27,833 --> 00:18:28,666
let's go deeper
463
00:18:28,666 --> 00:18:30,399
let's go a third level deep
464
00:18:30,400 --> 00:18:33,766
okay now this person is saying
465
00:18:33,766 --> 00:18:34,833
I want to speak to
466
00:18:34,833 --> 00:18:35,999
and I want to work with
467
00:18:36,000 --> 00:18:37,466
six figure business owners
468
00:18:37,833 --> 00:18:39,466
who are married with children
469
00:18:40,200 --> 00:18:40,966
and they are
470
00:18:40,966 --> 00:18:43,133
they have a service based business
471
00:18:43,533 --> 00:18:44,199
in other words
472
00:18:44,200 --> 00:18:46,766
they don't have a manufacturing business
473
00:18:47,166 --> 00:18:49,499
they don't have a product based business
474
00:18:49,500 --> 00:18:50,566
they're not selling products
475
00:18:50,566 --> 00:18:51,766
they don't have a factory
476
00:18:52,133 --> 00:18:54,799
they not doing any kind of manufacturing
477
00:18:54,866 --> 00:18:56,766
they are service based
478
00:18:56,766 --> 00:18:57,766
in other words
479
00:18:57,866 --> 00:19:01,833
they provide a service to their clients
480
00:19:01,833 --> 00:19:03,999
not products or anything like that
481
00:19:04,066 --> 00:19:06,699
so that even narrows it even further
482
00:19:06,800 --> 00:19:07,966
let's go a bit deeper
483
00:19:08,166 --> 00:19:09,066
number four
484
00:19:09,833 --> 00:19:10,833
fourth level
485
00:19:10,833 --> 00:19:11,633
it could be
486
00:19:11,700 --> 00:19:12,833
six figure business owners
487
00:19:12,833 --> 00:19:13,933
married to kids
488
00:19:13,933 --> 00:19:15,233
who are service based
489
00:19:15,233 --> 00:19:18,066
have who have more than five employees
490
00:19:18,900 --> 00:19:20,833
now the six figure business owners with
491
00:19:21,200 --> 00:19:23,000
just working on their own
492
00:19:23,600 --> 00:19:24,366
is very different
493
00:19:24,366 --> 00:19:27,766
from someone who has five employees or more
494
00:19:28,000 --> 00:19:30,366
okay let's go to a further level
495
00:19:30,366 --> 00:19:31,199
5 levels deep
496
00:19:31,200 --> 00:19:32,866
you can go 6 7
497
00:19:32,866 --> 00:19:34,499
8 deep if you need to
498
00:19:34,500 --> 00:19:35,433
if you want to
499
00:19:35,466 --> 00:19:36,733
but five levels deep
500
00:19:36,900 --> 00:19:38,466
gets us even more clarity
501
00:19:39,000 --> 00:19:40,133
so what we're saying
502
00:19:40,133 --> 00:19:41,366
this person saying look
503
00:19:41,366 --> 00:19:43,733
I wanna work with six figure business owners
504
00:19:43,733 --> 00:19:45,233
who are married with kids
505
00:19:45,433 --> 00:19:47,566
with a service based offering
506
00:19:47,700 --> 00:19:50,300
with more than 5 employees
507
00:19:50,566 --> 00:19:51,499
based in where
508
00:19:51,500 --> 00:19:53,100
based in London
509
00:19:53,333 --> 00:19:54,366
based in London
510
00:19:54,733 --> 00:19:57,233
now that narrows it down even more
511
00:19:57,233 --> 00:20:00,366
now the benefit of this is
512
00:20:00,766 --> 00:20:03,166
now we know who the ideal client is
513
00:20:03,200 --> 00:20:06,700
we know also the type of
514
00:20:07,200 --> 00:20:08,733
we want these type of clients
515
00:20:08,733 --> 00:20:10,499
who also have
516
00:20:10,500 --> 00:20:13,933
who are who have this criteria we have
517
00:20:14,266 --> 00:20:16,866
in order to create our narrow niche
518
00:20:16,933 --> 00:20:20,066
and our narrow niche is who we are going to go after
519
00:20:20,233 --> 00:20:22,699
whenever we advertise somewhere
520
00:20:22,766 --> 00:20:23,299
for example
521
00:20:23,300 --> 00:20:24,633
you advertise on Google
522
00:20:24,633 --> 00:20:25,866
or you advertise on
523
00:20:26,200 --> 00:20:27,500
LinkedIn or Facebook
524
00:20:27,500 --> 00:20:30,033
they'll ask you to describe the people
525
00:20:30,866 --> 00:20:31,966
the fact factors
526
00:20:31,966 --> 00:20:33,799
the criteria you're looking for
527
00:20:33,800 --> 00:20:34,966
and you'll be able to select it
528
00:20:34,966 --> 00:20:35,566
so that means
529
00:20:35,566 --> 00:20:38,833
your message will go to only this type of people
530
00:20:38,933 --> 00:20:40,799
rather than everyone
531
00:20:40,933 --> 00:20:42,066
in other words
532
00:20:42,200 --> 00:20:43,366
you will save money
533
00:20:43,366 --> 00:20:44,399
and not squander money
534
00:20:44,400 --> 00:20:45,100
not waste money
535
00:20:45,133 --> 00:20:46,866
because you're talking to the right people
536
00:20:47,066 --> 00:20:47,999
who have the right
537
00:20:48,033 --> 00:20:49,399
who have those problems
538
00:20:49,400 --> 00:20:50,766
and you have a solution to
539
00:20:50,766 --> 00:20:52,199
for them so
540
00:20:53,100 --> 00:20:54,266
that's the end of this session
541
00:20:54,300 --> 00:20:55,466
so what I want you to do
542
00:20:55,466 --> 00:20:56,499
is make notes
543
00:20:56,500 --> 00:20:57,966
on the key actions
544
00:20:58,166 --> 00:21:00,133
to take this week
545
00:21:00,133 --> 00:21:01,099
okay remember
546
00:21:01,100 --> 00:21:02,333
take actions every day
547
00:21:02,333 --> 00:21:03,899
don't wait till the last minute
548
00:21:04,166 --> 00:21:06,166
and again quick reminder
549
00:21:06,166 --> 00:21:07,699
complete your sales dashboard
550
00:21:07,700 --> 00:21:09,066
put numbers in
551
00:21:09,166 --> 00:21:10,733
zero is also a number
552
00:21:10,733 --> 00:21:11,533
get into the habit
553
00:21:11,533 --> 00:21:13,299
put in zeros in 1 two 3
554
00:21:13,300 --> 00:21:14,166
whatever it is
555
00:21:14,166 --> 00:21:15,999
in every white cell
556
00:21:16,000 --> 00:21:16,966
that we have
557
00:21:17,500 --> 00:21:19,933
complete your ideal client profile
558
00:21:20,233 --> 00:21:21,833
if you need to watch this video again
559
00:21:21,833 --> 00:21:23,133
watch it and
560
00:21:23,133 --> 00:21:25,166
get clear on your ideal client
561
00:21:25,333 --> 00:21:26,833
because you're going to need it
562
00:21:26,933 --> 00:21:29,966
in the upcoming sessions over the next few weeks
563
00:21:30,966 --> 00:21:34,333
now also identify and complete
564
00:21:34,333 --> 00:21:35,766
your narrow niche
565
00:21:35,800 --> 00:21:37,766
your deep your five level
566
00:21:37,766 --> 00:21:38,933
levels deep
567
00:21:38,933 --> 00:21:39,999
narrow niche
568
00:21:40,000 --> 00:21:42,033
so starting from level 1
569
00:21:42,066 --> 00:21:43,399
level 2 level 3
570
00:21:43,400 --> 00:21:44,733
go deeper and deeper
571
00:21:44,733 --> 00:21:45,933
and deeper again
572
00:21:45,933 --> 00:21:47,299
if you have any questions
573
00:21:47,300 --> 00:21:50,333
email support at mindspacecoaching com
574
00:21:50,600 --> 00:21:52,633
or make sure you join in
575
00:21:52,733 --> 00:21:53,633
the conversation
576
00:21:53,733 --> 00:21:56,233
in regards to the coaching and mentoring session
577
00:21:56,300 --> 00:21:57,166
every single week
578
00:21:57,166 --> 00:21:59,499
also write down
579
00:22:00,266 --> 00:22:00,833
first of all
580
00:22:00,833 --> 00:22:02,199
identify then write down
581
00:22:02,200 --> 00:22:03,433
five places
582
00:22:03,766 --> 00:22:05,099
where you can find
583
00:22:05,100 --> 00:22:06,433
your ideal client
584
00:22:06,900 --> 00:22:08,266
five places
585
00:22:08,733 --> 00:22:12,066
where your ideal client hangs out
586
00:22:12,066 --> 00:22:13,366
or spends time
587
00:22:13,566 --> 00:22:15,033
or where they will be
588
00:22:15,133 --> 00:22:16,299
so for example
589
00:22:17,033 --> 00:22:18,933
if the this person
590
00:22:18,933 --> 00:22:19,799
looking for
591
00:22:19,800 --> 00:22:21,200
6 figure business owners
592
00:22:21,200 --> 00:22:22,366
based in London
593
00:22:23,166 --> 00:22:23,733
who are married
594
00:22:23,733 --> 00:22:25,233
with kids so
595
00:22:25,300 --> 00:22:26,933
they may be on a golf course
596
00:22:27,200 --> 00:22:28,066
that person
597
00:22:28,200 --> 00:22:29,900
may be at a tennis club
598
00:22:29,900 --> 00:22:32,800
maybe that person spends a lot of time on LinkedIn
599
00:22:33,000 --> 00:22:35,200
maybe it's a social media channel there on
600
00:22:35,200 --> 00:22:36,533
maybe they read a certain
601
00:22:36,566 --> 00:22:37,899
magazine you know
602
00:22:37,900 --> 00:22:38,733
British Airways
603
00:22:38,766 --> 00:22:39,633
High Life for
604
00:22:39,633 --> 00:22:40,433
for example
605
00:22:40,600 --> 00:22:41,600
they may read
606
00:22:41,600 --> 00:22:42,500
cosmopolitan
607
00:22:42,500 --> 00:22:43,266
I don't know
608
00:22:43,266 --> 00:22:43,733
but they maybe
609
00:22:43,733 --> 00:22:46,066
they read a certain magazine so find it
610
00:22:46,066 --> 00:22:48,933
establish five places where they
611
00:22:49,333 --> 00:22:50,933
either consume information
612
00:22:51,133 --> 00:22:52,799
or they have social activities
613
00:22:52,800 --> 00:22:53,966
or business activities
614
00:22:53,966 --> 00:22:55,966
or associations
615
00:22:55,966 --> 00:22:57,066
that they belong to
616
00:22:57,500 --> 00:22:58,833
so why is that important
617
00:22:58,833 --> 00:23:00,233
because once we identify
618
00:23:00,233 --> 00:23:01,233
these five places
619
00:23:01,233 --> 00:23:02,266
we can say okay
620
00:23:02,400 --> 00:23:03,600
the best place
621
00:23:03,766 --> 00:23:04,499
for us to do
622
00:23:04,500 --> 00:23:05,566
our marketing
623
00:23:05,566 --> 00:23:06,699
or advertising
624
00:23:06,700 --> 00:23:07,400
is actually
625
00:23:07,400 --> 00:23:09,066
through that particular channel
626
00:23:09,166 --> 00:23:10,299
because that's where they are
627
00:23:10,300 --> 00:23:11,866
and that's where they're going to see it
628
00:23:12,000 --> 00:23:12,900
you're gonna save money
629
00:23:12,933 --> 00:23:14,866
and you're gonna make a lot more money
630
00:23:15,000 --> 00:23:15,933
so well done
631
00:23:16,033 --> 00:23:16,866
for coming to
632
00:23:16,866 --> 00:23:18,766
the end of session No. 3
633
00:23:19,133 --> 00:23:20,399
and I'm excited to share
634
00:23:20,400 --> 00:23:20,966
session No.
635
00:23:20,966 --> 00:23:22,199
4 with you later
636
00:23:22,333 --> 00:23:23,133
but for now
637
00:23:23,200 --> 00:23:24,233
take the actions
638
00:23:24,233 --> 00:23:25,166
watch this video
639
00:23:25,166 --> 00:23:26,399
if you have to again
640
00:23:26,600 --> 00:23:27,833
and until we speak again
40937
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