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so I've been selling online for a few
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years now and Etsy is one of those
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platforms where the learning curve is
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super Steep and difficult at first but
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once you get it it becomes super easy
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when I first tried selling on Etsy it
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would take me hours hunched over my
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laptop trying to get just one listing
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posted for sale and the reason I'm
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telling you this is because there is
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hope and it doesn't have to take much
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time at all once you understand how easy
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this process can be it'll give you the
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confidence that you can do it for
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yourself we're going over everything
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from opening your shop to posting your
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first listing for sale and there will be
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time stamps below this video so you can
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jump around if you need to but without
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further Ado let's get right into it
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opening an online store sounds like a
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difficult task right well it should only
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take you about five minutes to get
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started with a seller account you'll
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want to go to etsy's website and scroll
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to the bottom of the page and under the
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cell section I want you to click on sell
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on Etsy and then click sell on Etsy
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again you'll need to select your shop
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preferences if you're selling full-time
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or not and then click continue on this
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step you can enter the name of your shop
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if you don't have any shop name ideas
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then you can ask chat GPT and ask it for
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a list of Etsy Shop name ideas related
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to the niche of products that you'll be
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selling now don't overthink this and you
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can always go back and change the name
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later now the next step of opening your
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shop is to add your first listing which
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can be really anything even just a
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random photo so for now just make a
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listing so that you can open up your
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shop this doesn't have to be an actual
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product you'll be able to delete this
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later on and nobody will ever even see
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it now once you move on don't want to
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collect your personal tax information
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and credit card details so that they're
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able to charge you the 20 cent listing
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fee each time you you post a new listing
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I can't give you details on how you
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should fill your personal information
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out just do it accurately according to
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your own situation and after you fill
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out all of those personal details your
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shop should be open if you're on etsy's
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homepage then navigate to the top right
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corner and click on shop manager from
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the shop manager on the left side of the
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screen you should see a listings button
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if you click on it it'll take you to
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this spot where you can make a new
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listing by clicking on ADD listing in
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the top right corner this is what you
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should see after you've clicked on ADD
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listing and from here we're ready to
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move on to actually creating the listing
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and uploading our product you'll have to
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have a digital product made and ready to
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sell in order to fill out all of the
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listing details and if you don't have a
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product already then that's okay you
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could go check out all my other videos
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on how to create digital products in
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this video I'll show you a few different
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examples so that you'll still be able to
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follow along no matter what digital
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product you're selling for the first
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example I'll be selling a digital resume
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template people buy these to download
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and fill out their own work experience
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and this will be a great example product
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again just pretend like I've already
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created it even though I just stole it
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off canva
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this first section is to add your
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listing images you probably don't want
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to just upload your digital product as
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the photo and instead you'll want to use
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something called a maca you can find
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mock-ups on a website like free pick and
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you can download them and use them for
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free make sure that you click this PSD
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filter and as you're scrolling through
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as you see mock-ups with this Crown icon
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it means you need a paid subscription
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for those mock-ups but I found this free
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one that I like so I'm gonna download
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this one now I'm just selling a resume
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template so all I need is a piece of
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paper mock-up but if you're selling
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something like art then you'll want a
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picture frame mock-up or a business
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cards you'll want business card mockups
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now with the mock-up file that I
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downloaded I'm gonna head over to a
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website called photo P this is a free
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Photoshop alternative this website lets
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me drag in that file that ends in dot
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PSD in so I can edit the mock-up there's
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usually a section on the right side of
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the screen and you'll just double click
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where it says your image here or the
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layer right below it now on this screen
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is where I can drag in an image of my
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res resume template that I store from
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canva or you would want to drag in an
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image of your digital product that
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you're selling When I close out of this
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layer it will update the mock-up and our
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resume looks much better just go to file
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export and pick jpg and we'll save it
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somewhere easy to find then back in Etsy
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I'll just drag and drop the image we
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just exported onto the first image slot
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in Etsy it's a good idea to crop the
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image so it's nice and large and I found
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that adding additional photos with more
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product information will help reduce the
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amount of messages and questions that
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you get but creating those product
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detail images is completely dependent on
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what kind of product you're selling so
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that'll be up to you now as we move down
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this page you can add a video if you
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want but I haven't really found it to be
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necessary so next we have to edit the
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title now the title has a very large
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impact on the SEO of our listing to
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write the best title possible we'll want
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to make a search for similar products to
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what we're going to be selling on etsy's
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Marketplace I'm going to ignore the
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first four images that are just ads and
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then pick the top four listings from the
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second row these are the listings that
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have ranked the highest organically when
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I click on one I'm looking at what
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keywords they're using in their title
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this is how you come up with the best
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possible title you'll look at all of the
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keywords that the best ranking listings
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use copy them down and then generate
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your own title using some of those
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keywords for yourself I personally don't
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like using any paid keyword or SEO tools
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so when we have our list of keywords
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we'll just type in the title in this box
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and get as close to 140 characters as we
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can on the about this listing section
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when they ask who made it choose I did
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what it is a finished product and when
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did you make it if it's a custom logo or
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something for example you may choose
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made to order
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otherwise it'll just be the most recent
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year for the category you'll just want
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to put whatever product you're selling
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we can skip pretty much all of these
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other sections down to the renewal
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options I like setting my listings to
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manual and for the type of product I'm
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selling today we're doing digital
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products and then down here is where
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I'll put in the description of my
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product I've never seen a big impact of
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the SEO from the description so my
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recommendation would be to put more
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effort into great titles and tags and
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then create a good description that you
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can just reuse on all of your digital
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products for now I'm just going to put
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the title of my product in the
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description we want to skip pretty much
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everything else except for the tags
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section now here's how to get the best
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tags for your listing we can go back to
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those top listings that we just looked
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at for the title keywords and at the
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bottom of the page you should see this
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section called explore related searches
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each one of these little bubbles is a
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different tag so we'll want to make note
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of what tags the top few listings are
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using and make up combination of our own
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tags to use in our own resume listing
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again make sure it's just a combination
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of tags from the top four listings that
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ranked organically in search just make
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sure that you don't copy anyone directly
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then when we come back to our own
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listing we can type our tags out in the
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tag section making sure to use all 13. I
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don't pay for Etsy ads because always
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using great title and tags ranks me high
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in organic search the next section is
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pricing to pick a good price again we'll
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just look at what's already working all
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of the top listings are selling for
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around seven to eight dollars now I
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always run a sale so keep that in mind
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when you're pricing your product if
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you're always going to be running a 50
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off sale you'll need to double the price
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of your product so to sell my resume
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template at 7.49 I'll need to list it at
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14.98 before I run a 50 off sale just
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set your quantity to 999 and you don't
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need an SKU number for a digital product
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the personalization section is only used
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if you're selling something custom like
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a custom low go and this allows the
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customer to leave instructions for
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exactly what they want otherwise just
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keep this set off congratulations if
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you've made it this far because this is
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the final step which is uploading your
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digital product
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on screen I have an example of my
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digital resume template in a document
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and a PDF depending on the digital
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product you're selling you may have a
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different file type but here are all of
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the file types that you're allowed to
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upload these are all the file formats
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that Etsy allows and in each one of my
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tutorials I show you how to prepare
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files into formats that are ready to
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upload since we're only allowed to
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upload up to five files I like taking
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all of my digital product files and
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compressing them into a zip file so that
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we can upload them in one go I just make
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a folder and I'm going to call it resume
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files and then I'll just add my digital
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products to that folder then I just
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right click and click on compress the
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folder and now you can see I have a zip
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file that I can just click and drag
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directly into Etsy I could also take
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that PDF and upload it directly to Etsy
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as well without turning it into a zip
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file if someone was to download the
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contents of the listing that I just made
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this is what they would get now we can
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click on preview the listing to see what
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it would look like on Etsy if we wanted
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to we could be done right here people
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could buy this listing and get this
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resume template file download of course
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it is really beneficial to go through
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and add some other listing detail images
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and refine your listing description to
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reduce the amount of questions and
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messages you get and not to mention
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it'll make your shop look a lot more
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professional
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now in some cases you won't be able to
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upload your files directly to Etsy
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because they'll be too large or they'll
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take up too much storage this is really
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common if you're selling something like
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art instead of being able to upload
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those files directly to Etsy we'll have
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to upload them to a different website
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like our Google drive or Dropbox and
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then we'll put a link to those uploaded
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files into a PDF and that PDF will be
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the downloadable file on Etsy this way
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when a customer orders that digital
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download they'll get a copy of the PDF
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with a download link to the file that we
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uploaded on Google Drive or Dropbox to
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do this on canva go to create and pick
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A1 document now I just chose a pre-made
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layout but you can style this however
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you want it to look I just made sure to
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make the word download big and right in
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the middle of the page so that it's easy
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to click on now when I double click and
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highlight the text I'm able to add a
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link to it so now let's upload some
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example art to Google Drive since it's
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free to use again assuming your art is
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already prepared I've got videos on this
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us you'll want to take that folder that
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has all of the art in it and just drag
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it into the Google Drive when this file
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appears I'll just click on these three
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little dots and then I'm going to click
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get link and then I can just copy the
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link back in canva where we just were
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with that download text still
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highlighted I can paste in the link and
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just hit enter Then I just click on the
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share button in the top right click
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download and make sure that standard PDF
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is selected then I'll just save it to my
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computer open up the PDF we just created
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and click on the download link we added
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to make sure that it takes me to the
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Google drive folder with those images
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that I uploaded now I can upload that
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art downloads PDF directly to Etsy and
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if someone likes that artwork they could
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buy the digital download and they would
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get the same PDF and by clicking the
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download link it would take them to my
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Google Drives folder this is the same
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method you would use if you want to
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share a canva template link except
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instead of adding the link to the Google
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Drive you would put the link to the
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canva template instead
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now inevitably there are several
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concerns that will come up with this as
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well for example will people steal my
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artwork and try and sell it on their own
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I mentioned this before and you guys
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seemed to worry that if you sold a
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digital download link to somewhere like
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Google Drive that people would share
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that link with other people or try and
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sell it themselves but in reality it's
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just a digital file so they could email
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it to someone else if they really wanted
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to they don't necessarily have to have
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the download link even if the product is
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downloaded directly from Etsy they can
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still share it as much as they wanted to
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and you wouldn't really have any control
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over that if someone steals your artwork
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and tries to post it to sell somewhere
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else online a lot of the times there are
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legal tools on those websites that
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you'll be able to use to deactivate
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their listings if you're seriously
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worried about people downloading and
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stealing your work then I'd just
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recommend selling a physical product
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instead there's a lot of easy options to
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do that as well do you need to run Etsy
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ads I personally don't like using Etsy
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ads I've used them before and spent
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hundreds of dollars trying to get them
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to work but I'd much rather use as
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etsy's organic traffic since they're
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already bringing millions of visitors to
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the website and if I'm going to pay to
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run ads then I'm just going to run ads
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to a Shopify store where I can sell my
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products on my own website how long will
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it take to get sales it can take a while
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to start getting traction on Etsy it
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really depends how many listings you're
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able to post in a certain amount of time
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you'll have to consistently post new
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listings for sale and the more listings
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you post the better the products will
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become and the more sales you'll get
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some of the most successful shops have
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hundreds of listings so if you're
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serious about this you should make that
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your goal this whole listing process can
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be done really quickly once you get the
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hang of it I hope you found this video
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helpful be sure to subscribe and follow
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me online and as always I'll see you
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soon
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[Music]
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thank you
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[Music]
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thank you
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