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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:02,000 --> 00:00:05,040 Hey, everyone, we are live from my back yard 2 00:00:05,080 --> 00:00:08,360 where I am smoking a brisket and some ribs. 3 00:00:08,400 --> 00:00:10,360 Oh, hey, buddy. BABY GURGLES 4 00:00:10,400 --> 00:00:11,880 Whoop! 5 00:00:11,920 --> 00:00:13,960 Look, you're alive. 6 00:00:14,000 --> 00:00:16,920 Yeah, you're pointing at all the people reacting. 7 00:00:16,960 --> 00:00:19,320 DOG GROWLS Here you go. 8 00:00:19,360 --> 00:00:20,920 Beaster! You wanna to say hi? 9 00:00:20,960 --> 00:00:22,400 There he goes. 10 00:00:22,440 --> 00:00:24,040 Oh, he's crazy. 11 00:00:24,080 --> 00:00:25,960 Yeah, crazy Beast. 12 00:00:26,000 --> 00:00:29,400 Mark Zuckerberg, when I look at his Facebook page, 13 00:00:29,440 --> 00:00:32,240 I see the same person that I knew then 14 00:00:32,280 --> 00:00:33,880 in the way that he lived his life. 15 00:00:33,920 --> 00:00:37,440 It doesn't look contrived or contorted to me. 16 00:00:38,760 --> 00:00:42,280 When I see his dog, Beast, and his wife, Priscilla, 17 00:00:42,320 --> 00:00:46,160 and his kids, I see the same person that I always knew. 18 00:00:46,200 --> 00:00:49,160 I see he cares about the people who are close to him. 19 00:00:49,200 --> 00:00:51,160 Uh-oh, I have nowhere to go! 20 00:00:51,200 --> 00:00:52,600 OK. Lunge! 21 00:00:52,640 --> 00:00:55,680 His simplicity, which seems amazing for somebody who's created 22 00:00:55,720 --> 00:00:57,320 such a big empire. 23 00:00:59,320 --> 00:01:02,760 He's always been a very simple, easy-going person. 24 00:01:02,800 --> 00:01:07,080 But there's some part of me that wonders, did Mark change? 25 00:01:09,400 --> 00:01:12,760 Facebook is an idealistic and optimistic company. 26 00:01:12,800 --> 00:01:16,440 For most of our existence, we focused on all of the good 27 00:01:16,480 --> 00:01:18,640 that connecting people can do. 28 00:01:18,680 --> 00:01:21,760 I remember Mark confidently telling me Facebook 29 00:01:21,800 --> 00:01:23,320 was a billion-dollar company. 30 00:01:23,360 --> 00:01:26,560 He has that idealism from very early on. 31 00:01:26,600 --> 00:01:29,800 Mark likes to portray himself as like a nerd 32 00:01:29,840 --> 00:01:32,600 who just wanted everybody to connect. 33 00:01:32,640 --> 00:01:37,400 Like, the reality is he has more power than most world leaders. 34 00:01:37,440 --> 00:01:40,520 I did consider confronting Mark. 35 00:01:40,560 --> 00:01:43,200 My manager talked me out of it, saying that it would be pretty 36 00:01:43,240 --> 00:01:45,680 confrontational and it would probably get me fired! 37 00:01:48,000 --> 00:01:53,600 Mark's idealism was unbuffered by any concern for the people 38 00:01:53,640 --> 00:01:55,080 who might be harmed. 39 00:01:56,520 --> 00:01:58,400 I hold him responsible for 40 00:01:58,440 --> 00:02:01,640 some of the most horrific consequences of Facebook. 41 00:02:01,680 --> 00:02:04,440 That's behaviour which is worthy of contempt. 42 00:02:12,120 --> 00:02:13,760 Whoa! 43 00:02:13,800 --> 00:02:16,680 That is some group of people. Thousands. 44 00:02:16,720 --> 00:02:19,080 So nice. Thank you very much. 45 00:02:19,120 --> 00:02:21,200 That's really nice. Thank you. 46 00:02:21,240 --> 00:02:23,200 It's great to be at Trump Tower. 47 00:02:23,240 --> 00:02:26,400 It's great to be in a wonderful city, New York. 48 00:02:26,440 --> 00:02:28,520 And it's an honour to have everybody... 49 00:02:28,560 --> 00:02:32,160 I can produce ads for Donald Trump in my sleep. 50 00:02:32,200 --> 00:02:34,480 I know exactly what he's trying to say 51 00:02:34,520 --> 00:02:36,440 and who he's trying to say it to. 52 00:02:36,480 --> 00:02:38,560 My name is Bradley Parscale. 53 00:02:38,600 --> 00:02:41,960 In Trump's 2016 campaign, I was the digital media director 54 00:02:42,000 --> 00:02:43,960 and head of advertising. 55 00:02:45,440 --> 00:02:48,560 We recognised that a large percentage of conservatives 56 00:02:48,600 --> 00:02:51,800 who wanted to protect America's culture and America's history 57 00:02:51,840 --> 00:02:53,640 and our America's future, 58 00:02:53,680 --> 00:02:56,760 this was an untapped source of potential voters. 59 00:02:56,800 --> 00:03:00,760 I pitched the idea of Facebook first to Jared Kushner 60 00:03:00,800 --> 00:03:03,080 on the 26th floor of Trump Tower. 61 00:03:03,120 --> 00:03:04,960 Unfortunately, candidate Trump 62 00:03:05,000 --> 00:03:08,440 at that point never believed in what I did until after we won. 63 00:03:08,480 --> 00:03:11,200 He didn't like it. He thought we should spend every dollar on TV. 64 00:03:11,240 --> 00:03:15,080 He came in to me and got in my face, yelled and spit all over my face, 65 00:03:15,120 --> 00:03:17,680 pointing at the TV and says, "That's how elections are won." 66 00:03:17,720 --> 00:03:20,720 I said, "Sir, you're wrong, and you're going to find out on November 4th." 67 00:03:20,760 --> 00:03:23,800 And I said, "We're going to win the election on Facebook." 68 00:03:23,840 --> 00:03:27,200 I think Mark Zuckerberg controls a large amount of communication. 69 00:03:27,240 --> 00:03:28,600 I think he's powerful. 70 00:03:28,640 --> 00:03:32,160 I would say in some cases, Zuckerberg and many of the tech 71 00:03:32,200 --> 00:03:34,760 titans from the other major companies are more powerful 72 00:03:34,800 --> 00:03:36,280 than small countries. 73 00:03:39,120 --> 00:03:41,280 I knew these voters. 74 00:03:41,320 --> 00:03:43,040 I knew Facebook. 75 00:03:43,080 --> 00:03:46,800 I knew the Trumps because of my years of working for them. 76 00:03:46,840 --> 00:03:50,480 I was the exact right thing to set off this powder keg. 77 00:03:53,360 --> 00:03:56,920 The fuse for this powder keg was lit 12 years earlier 78 00:03:56,960 --> 00:03:58,960 in a suburb of San Francisco. 79 00:04:01,400 --> 00:04:05,360 Mark Zuckerberg was just getting started in Silicon Valley, 80 00:04:05,400 --> 00:04:09,080 the tech capital of the world, and the birthplace of companies 81 00:04:09,120 --> 00:04:11,520 like Google, Apple and Yahoo!. 82 00:04:13,080 --> 00:04:16,600 My name is Ezra Callahan and I was the sixth employee at Facebook. 83 00:04:18,440 --> 00:04:21,560 I fell into Facebook very randomly. 84 00:04:21,600 --> 00:04:24,840 I got an email from Sean Parker of Napster fame saying, 85 00:04:24,880 --> 00:04:27,200 "Hey, do you want to come work at Facebook?" 86 00:04:27,240 --> 00:04:30,720 And I said, "Sure, I've got six months to kill till law school. 87 00:04:30,760 --> 00:04:33,680 "Might as well," and drove up to Palo Alto. 88 00:04:37,520 --> 00:04:41,440 I get to the house they're living in, like 1:00 in the morning, 89 00:04:41,480 --> 00:04:44,640 knock on the door, and Dustin Moskovitz answers the door and says, 90 00:04:44,680 --> 00:04:46,320 "Who are you?" 91 00:04:46,360 --> 00:04:50,000 And there I am, standing with all my stuff saying, 92 00:04:50,040 --> 00:04:52,680 "I'm Ezra, I work for you." 93 00:04:52,720 --> 00:04:55,200 Mark was there. I remember walking into the living room 94 00:04:55,240 --> 00:04:58,160 and kind of get a little bit of a glance up of like, "Hey," 95 00:04:58,200 --> 00:05:00,320 back to the computer screen, you know? 96 00:05:02,280 --> 00:05:05,440 So when I meet Mark Zuckerberg, he's 20 years old. 97 00:05:05,480 --> 00:05:07,600 It was kids running a company. 98 00:05:08,880 --> 00:05:12,000 Everybody lived together. Everyone hung out together. 99 00:05:14,440 --> 00:05:16,840 This house is a total hovel. 100 00:05:16,880 --> 00:05:19,440 There's coding books everywhere. 101 00:05:19,480 --> 00:05:23,640 These guys were in there 24/7, cranking out, you know, 102 00:05:23,680 --> 00:05:25,800 this incredibly fast growing website. 103 00:05:25,840 --> 00:05:30,800 These were not guys who were capable of cooking for themselves. 104 00:05:30,840 --> 00:05:34,120 I do remember the house having a very bad 105 00:05:34,160 --> 00:05:36,640 and constant ant problem. 106 00:05:37,800 --> 00:05:40,800 Back then, you know, I was very much a stoner. 107 00:05:40,840 --> 00:05:43,800 In fact, most of the early Facebook employees would partake, 108 00:05:43,840 --> 00:05:47,800 but not Mark Zuckerberg, because for him he had this weird connection 109 00:05:47,840 --> 00:05:52,400 that weed made him think of drugs and drugs made him think of needles 110 00:05:52,440 --> 00:05:54,280 and needles made him think of blood. 111 00:05:54,320 --> 00:05:57,280 And he was deathly afraid of needles and blood. 112 00:05:57,320 --> 00:06:02,320 And he would get light-headed just from seeing someone take a bong rip. 113 00:06:02,360 --> 00:06:06,520 He just lived this completely Spartan lifestyle. 114 00:06:06,560 --> 00:06:10,280 You would walk in his bedroom and you would just see a mattress 115 00:06:10,320 --> 00:06:13,280 on the floor, just some random stuff scattered around the room. 116 00:06:13,320 --> 00:06:14,880 And that was about it. 117 00:06:16,360 --> 00:06:20,440 He was an awkward, engineering-focused kid. 118 00:06:20,480 --> 00:06:23,720 Everything you've ever seen about him just reinforces your idea 119 00:06:23,760 --> 00:06:29,200 of he is a small, brilliant, very cocky nerd 120 00:06:29,240 --> 00:06:32,960 who knows what he believes in and is sticking to his guns. 121 00:06:35,480 --> 00:06:38,240 Growing up in a village outside New York City, 122 00:06:38,280 --> 00:06:40,680 Zuckerberg had a privileged childhood. 123 00:06:42,240 --> 00:06:45,640 His father was a dentist, his mother, a psychologist. 124 00:06:45,680 --> 00:06:49,360 And he had nothing but sisters, 125 00:06:49,400 --> 00:06:53,440 and he went to a very elite prep school. 126 00:06:55,040 --> 00:06:57,800 Mark had a prodigious aptitude for technology 127 00:06:57,840 --> 00:07:01,280 and as a child built ZuckNet, a computer program 128 00:07:01,320 --> 00:07:06,560 for his father's dental surgery, as he proudly explains. 129 00:07:06,600 --> 00:07:08,840 Switch forward in time, in 1996, 130 00:07:08,880 --> 00:07:11,600 and considering Mark was 12 at the time, 131 00:07:11,640 --> 00:07:16,040 was a pretty dramatic thing that I can honestly say very few, if any, 132 00:07:16,080 --> 00:07:17,640 of my competitors had. 133 00:07:17,680 --> 00:07:21,240 They're reporting that there is an email from Harvard. 134 00:07:21,280 --> 00:07:22,960 Is that correct? 135 00:07:23,000 --> 00:07:26,720 By 17, Zuckerberg is looking at a bright future, 136 00:07:26,760 --> 00:07:30,880 seeking to study computer science and psychology. 137 00:07:30,920 --> 00:07:34,320 I got accepted. Are you serious?! Yeah. 138 00:07:34,360 --> 00:07:37,320 So my reaction to Mark getting accepted into Harvard reminds me 139 00:07:37,360 --> 00:07:38,880 of when I got accepted 140 00:07:38,920 --> 00:07:41,240 in that my parents were a lot more excited than I was. 141 00:07:41,280 --> 00:07:44,640 Just another kid happened to get into an Ivy League school. 142 00:07:44,680 --> 00:07:46,520 All right! 143 00:07:46,560 --> 00:07:48,840 My name is Divya Narendra. 144 00:07:48,880 --> 00:07:51,000 I went to Harvard College with Mark. 145 00:07:51,040 --> 00:07:53,680 College was when I came up with this concept 146 00:07:53,720 --> 00:07:58,000 for what I think many people today consider social media. 147 00:07:59,120 --> 00:08:02,880 My college roommates at the time were Cameron and Tyler Winklevoss. 148 00:08:02,920 --> 00:08:07,160 We had come to Mark with a pre-existing set of code, 149 00:08:07,200 --> 00:08:10,720 so we really asked him to take... Kind of bring it to the finish line. 150 00:08:10,760 --> 00:08:16,440 Our first encounter with him was not a getting to know you over bagels. 151 00:08:16,480 --> 00:08:20,360 I just thought he was either shy or poker faced. 152 00:08:22,200 --> 00:08:26,040 Our emails to Mark were pretty much always of the following form. 153 00:08:26,080 --> 00:08:28,280 "Mark, how is the code coming along?" You know? 154 00:08:28,320 --> 00:08:31,320 "Are we close to deploying yet?" "Is it almost finished?" 155 00:08:31,360 --> 00:08:35,480 We would get very short responses that were sort of to the effect of, 156 00:08:35,520 --> 00:08:37,160 "Yeah, I'll get it done." 157 00:08:38,760 --> 00:08:42,880 A month or two into it, I got the feeling that he wasn't going to be 158 00:08:42,920 --> 00:08:45,080 our programming solution. 159 00:08:46,120 --> 00:08:48,880 I think it was in the cafeteria of our dorm. 160 00:08:48,920 --> 00:08:52,320 There was a student who had brought me an article 161 00:08:52,360 --> 00:08:54,360 about this website, Facebook. 162 00:08:54,400 --> 00:08:57,040 At the time it was actually called The Facebook. 163 00:08:57,080 --> 00:08:58,920 We were pretty dismayed. 164 00:08:58,960 --> 00:09:04,560 In our heads, he had launched the exact same concept, if you will, 165 00:09:04,600 --> 00:09:06,760 that we were trying to build with him. 166 00:09:06,800 --> 00:09:13,440 What happened to us at the time seemed, like, unconscionable. 167 00:09:14,960 --> 00:09:19,200 Ultimately, we sued Mark and his co-founders and the company. 168 00:09:19,240 --> 00:09:23,960 Zuckerberg denied stealing the idea, but settled the case in 2008, 169 00:09:24,000 --> 00:09:26,600 paying out ¤65 million. 170 00:09:27,720 --> 00:09:30,720 I mean, stealing ideas is kind of a common thing 171 00:09:30,760 --> 00:09:32,520 just in Silicon Valley all together. 172 00:09:32,560 --> 00:09:36,240 The truth is, who gets to market fastest, 173 00:09:36,280 --> 00:09:38,560 that's how you win in Silicon Valley. 174 00:09:38,600 --> 00:09:40,680 And so Mark was very similar to that. 175 00:09:40,720 --> 00:09:44,040 There were a lot of people having the same idea around the same time 176 00:09:44,080 --> 00:09:45,600 around social networking. 177 00:09:45,640 --> 00:09:49,760 He just did it faster and was more aggressive than the others. 178 00:09:53,720 --> 00:09:56,640 Zuckerberg returns to Harvard in 2017, 179 00:09:56,680 --> 00:10:00,920 giving a more flattering version of Facebook's origin. 180 00:10:00,960 --> 00:10:05,600 I am outside of my old dorm room, Kirkland House, H33. 181 00:10:05,640 --> 00:10:08,080 And this is literally where I sat. 182 00:10:08,120 --> 00:10:11,600 And I had my little laptop here, 183 00:10:11,640 --> 00:10:15,680 and this is where I programmed Facebook. 184 00:10:15,720 --> 00:10:21,120 It is my high honour to introduce Dr Mark Zuckerberg. 185 00:10:21,160 --> 00:10:25,800 A rapturous crowd sees Zuckerberg given an honorary doctorate 186 00:10:25,840 --> 00:10:29,000 from Harvard despite never graduating. 187 00:10:30,480 --> 00:10:32,880 I remember that night, I launched Facebook from... 188 00:10:33,960 --> 00:10:36,320 ..that little dorm in Kirkland House. 189 00:10:36,360 --> 00:10:38,280 CHEERS AND WHISTLES 190 00:10:38,320 --> 00:10:41,240 I was excited to help connect the Harvard community, 191 00:10:41,280 --> 00:10:44,040 but one day someone would connect the whole world. 192 00:10:44,080 --> 00:10:47,560 You see, my hope was never to build a company. 193 00:10:47,600 --> 00:10:49,760 I wanted to have an impact. 194 00:10:49,800 --> 00:10:53,680 Mark likes to portray himself as like a nerd who just wanted 195 00:10:53,720 --> 00:10:56,960 everybody to connect and bring the whole world together. 196 00:10:57,000 --> 00:11:00,480 And it was like Kumbaya. And that's like his story, right? 197 00:11:02,600 --> 00:11:06,320 Mark's Facebook page is really very curated. 198 00:11:06,360 --> 00:11:10,280 He definitely is trying to humanise himself and project 199 00:11:10,320 --> 00:11:12,360 this image of being likeable. 200 00:11:12,400 --> 00:11:15,680 # Country roads, take me home... # 201 00:11:17,240 --> 00:11:19,880 That video where he was surfing... 202 00:11:21,440 --> 00:11:24,240 ..and John Denver playing in the background. 203 00:11:24,280 --> 00:11:25,960 # West Virginia... # 204 00:11:27,360 --> 00:11:29,680 You just can't imagine, like, a marketing group sitting 205 00:11:29,720 --> 00:11:31,920 and saying, "Oh, I think that's a really good idea." 206 00:11:31,960 --> 00:11:34,240 Going to can give me a hug? Yay! 207 00:11:34,280 --> 00:11:37,840 Zuckerberg's marketing also relies on his children 208 00:11:37,880 --> 00:11:39,680 and wife, Priscilla Chan, 209 00:11:39,720 --> 00:11:42,320 a paediatrician he's been with since Harvard. 210 00:11:42,360 --> 00:11:44,200 All right, we good? Mm-hm. 211 00:11:44,240 --> 00:11:46,400 The pregnancy has been really fun 212 00:11:46,440 --> 00:11:49,640 and we're really looking forward to meeting her. 213 00:11:49,680 --> 00:11:52,040 Mark is really looking forward to meeting her. 214 00:11:52,080 --> 00:11:53,760 I mean, it's been 37 weeks, 215 00:11:53,800 --> 00:11:56,640 so I think it's time for her to come out. 216 00:11:56,680 --> 00:11:58,440 I would like... 217 00:11:58,480 --> 00:12:00,080 It's my turn to hold her! 218 00:12:02,160 --> 00:12:05,840 I think everything that Facebook does is a PR campaign. 219 00:12:05,880 --> 00:12:10,520 Whether it's a scandal, it's a business announcement, 220 00:12:10,560 --> 00:12:13,760 it's Mark Zuckerberg's personal Facebook page 221 00:12:13,800 --> 00:12:17,040 and what he puts on it, it's PR, it's image shaping. 222 00:12:17,080 --> 00:12:21,760 Like, the reality is that he is a ruthless businessman 223 00:12:21,800 --> 00:12:26,320 and he has been aggressive and he has been strategic 224 00:12:26,360 --> 00:12:28,320 the whole time. 225 00:12:37,840 --> 00:12:42,600 The first time I met Mark, and if I was 24, he was probably 21. 226 00:12:44,320 --> 00:12:47,280 He wasn't really Mark Zuckerberg yet. 227 00:12:47,320 --> 00:12:52,000 I mean, a little bit. But still, I found him warm, kind, friendly. 228 00:12:53,400 --> 00:12:56,600 I didn't necessarily know how extraordinary he was. 229 00:12:58,280 --> 00:13:00,000 My name is Leah Pearlman. 230 00:13:01,080 --> 00:13:04,000 I went to work at Facebook in about 2006. 231 00:13:05,280 --> 00:13:07,240 And I invented the "awesome" button, 232 00:13:07,280 --> 00:13:09,360 which later became the "like" button. 233 00:13:12,360 --> 00:13:14,960 My memory of being at Facebook in the early days 234 00:13:15,000 --> 00:13:17,520 is we were all a little bit awkward. 235 00:13:17,560 --> 00:13:20,160 It was like an awkward group of people. 236 00:13:21,600 --> 00:13:24,600 THEY COUNT: One, two, three, four, 237 00:13:24,640 --> 00:13:27,960 five, six, seven, eight. 238 00:13:28,000 --> 00:13:30,480 One thing I'm struck by when I watch that video is 239 00:13:30,520 --> 00:13:32,680 it brought me right back to being there. 240 00:13:32,720 --> 00:13:34,000 There's beer down there. 241 00:13:40,920 --> 00:13:44,280 We were all young and optimistic. 242 00:13:44,320 --> 00:13:47,920 I was in the same friend group as Mark. 243 00:13:47,960 --> 00:13:51,960 He laughed a lot and was sometimes kind of arrogant. 244 00:13:52,000 --> 00:13:56,560 I'll just do a little intro and kind of go into the interview. 245 00:13:56,600 --> 00:13:58,120 Should I put the beer down? 246 00:13:58,160 --> 00:14:01,120 No, no, actually, I'm going to mention the beer. 247 00:14:01,160 --> 00:14:05,600 Just 21, a relaxed Mark Zuckerberg toasts the success of Facebook 248 00:14:05,640 --> 00:14:09,360 by giving this interview, amid eager media attention. 249 00:14:10,360 --> 00:14:14,000 I'm here in Palo Alto, California, chillin' with Mark Zuckerberg 250 00:14:14,040 --> 00:14:15,880 of thefacebook.com. 251 00:14:15,920 --> 00:14:19,200 And we're drinking out of a keg of Heineken because 252 00:14:19,240 --> 00:14:22,280 - what are we celebrating, Mark? Just got three million users. 253 00:14:22,320 --> 00:14:23,840 Three million users. Yeah. 254 00:14:23,880 --> 00:14:27,800 And how long has Facebook been around? Not that long. 255 00:14:27,840 --> 00:14:29,760 A little more than a year. 256 00:14:29,800 --> 00:14:32,360 Mark's confidence comes from 257 00:14:32,400 --> 00:14:34,960 his intellectual ability. 258 00:14:35,000 --> 00:14:38,960 I think he is a very brilliant guy. 259 00:14:39,000 --> 00:14:40,760 His brain works very quickly. 260 00:14:40,800 --> 00:14:45,720 It's truly wired that way that those elite engineers are. 261 00:14:45,760 --> 00:14:48,040 And one of the things that I really liked about Facebook 262 00:14:48,080 --> 00:14:50,000 was that I could always move so quickly. 263 00:14:50,040 --> 00:14:52,880 So, like, I wrote the original application and, like, nine days, 264 00:14:52,920 --> 00:14:55,680 at the end of January and that was cool. 265 00:14:55,720 --> 00:14:58,360 He thinks he's the smartest guy in the room, 266 00:14:58,400 --> 00:15:01,280 but you'll never find a video of him anywhere where you're like, 267 00:15:01,320 --> 00:15:04,480 "Oh, he's hilarious," or "He has so much energy." 268 00:15:06,040 --> 00:15:08,600 I remember Mark confidently telling me 269 00:15:08,640 --> 00:15:11,520 that this was a billion-dollar company. 270 00:15:11,560 --> 00:15:14,760 He always liked to end meetings or speeches by saying "Domination" 271 00:15:14,800 --> 00:15:19,320 until we had enough of a general counsel sway over him 272 00:15:19,360 --> 00:15:21,440 to say stop saying that! 273 00:15:21,480 --> 00:15:24,520 That is the fast track to an antitrust lawsuit, 274 00:15:24,560 --> 00:15:27,240 is to say domination at the end of every company meeting. 275 00:15:27,280 --> 00:15:28,840 So please stop saying it! 276 00:15:32,560 --> 00:15:35,000 Mark Zuckerberg's bid for domination 277 00:15:35,040 --> 00:15:37,680 comes during a boom time for Silicon Valley. 278 00:15:39,080 --> 00:15:41,000 Every few years a company comes along 279 00:15:41,040 --> 00:15:43,240 which tries to change the way we do things. 280 00:15:43,280 --> 00:15:46,120 I'm thinking about Apple computers or Microsoft. 281 00:15:47,720 --> 00:15:51,600 The noughties is the age of the internet, the iPod 282 00:15:51,640 --> 00:15:55,040 and hysteria over the latest phone. 283 00:15:55,080 --> 00:15:57,680 The tech giants are taking over the world. 284 00:16:06,440 --> 00:16:09,640 Silicon Valley is a place filled with dreams. 285 00:16:11,600 --> 00:16:14,120 Most of the dreams don't work out. 286 00:16:14,160 --> 00:16:16,920 It's an intensely Darwinian environment, 287 00:16:16,960 --> 00:16:21,800 and the kind of things that prosper here have a big idea 288 00:16:21,840 --> 00:16:26,120 and the story to go with it that captures the imagination. 289 00:16:27,440 --> 00:16:29,560 Facebook was founded in 2004. 290 00:16:29,600 --> 00:16:31,520 I met Mark two years later. 291 00:16:32,600 --> 00:16:35,840 I'm Roger McNamee. I was an adviser to Mark Zuckerberg. 292 00:16:38,720 --> 00:16:43,120 I got an email from an executive at Facebook who said, 293 00:16:43,160 --> 00:16:48,280 "My boss is facing a crisis and he needs to talk to someone 294 00:16:48,320 --> 00:16:52,120 "who is really experienced and can keep their mouth shut." 295 00:16:53,720 --> 00:16:57,000 So, like, three hours later, Mark Zuckerberg comes to my office 296 00:16:57,040 --> 00:16:59,760 and he looks just like Mark Zuckerberg. 297 00:17:00,920 --> 00:17:04,080 I said, "Mark, I don't know why you're here, 298 00:17:04,120 --> 00:17:06,880 "but I have a very strong view about Facebook. 299 00:17:06,920 --> 00:17:08,560 "If it has not already happened, 300 00:17:08,600 --> 00:17:13,520 "either Microsoft or Yahoo is going to offer ¤1 billion 301 00:17:13,560 --> 00:17:18,080 "to buy Facebook and everybody you know will say, 302 00:17:18,120 --> 00:17:19,480 "'Take the money.' 303 00:17:19,520 --> 00:17:22,200 "I'm here to tell you, Mark, I am certain 304 00:17:22,240 --> 00:17:25,320 "that if you sell the company, 305 00:17:25,360 --> 00:17:29,080 "whoever buys it - doesn't matter who it is - will mess it up. 306 00:17:29,120 --> 00:17:33,200 "If you believe in the vision that you had to create this company, 307 00:17:33,240 --> 00:17:35,520 "you need to see it through." 308 00:17:38,480 --> 00:17:41,880 What followed was the most painful five minutes 309 00:17:41,920 --> 00:17:43,880 of my professional life. 310 00:17:43,920 --> 00:17:47,600 Mark doesn't say a word. 311 00:17:47,640 --> 00:17:48,880 So first... 312 00:17:50,680 --> 00:17:52,000 ..then... 313 00:17:55,360 --> 00:17:57,000 At the one minute mark, I'm going, 314 00:17:57,040 --> 00:17:59,840 "Wow, he's really thinking hard about this." 315 00:18:01,520 --> 00:18:03,840 The two minute mark, I'm getting really uncomfortable 316 00:18:03,880 --> 00:18:07,280 because two minutes of silence in that context is painful. 317 00:18:07,320 --> 00:18:10,440 The three minute mark, I'm beginning to dig trenches 318 00:18:10,480 --> 00:18:13,040 in the upholstery of the couch I'm sitting in. 319 00:18:13,080 --> 00:18:14,840 All I could do not to scream. 320 00:18:14,880 --> 00:18:18,320 And sometime around the five minute mark, he finally goes, 321 00:18:18,360 --> 00:18:21,680 "Roger, you're not even going to believe this. 322 00:18:21,720 --> 00:18:25,200 "That's why I'm here. Yahoo, ¤1 billion. 323 00:18:25,240 --> 00:18:28,160 "Everybody's telling me to sell." He said, "How did you know?" 324 00:18:28,200 --> 00:18:30,320 I said, "The really important question is, 325 00:18:30,360 --> 00:18:31,880 "do you want to sell the business?" 326 00:18:31,920 --> 00:18:34,640 He goes, "No, but I don't want to disappoint everybody." 327 00:18:34,680 --> 00:18:36,840 I go, "Whoa, hang on just a second. 328 00:18:36,880 --> 00:18:39,880 "If you don't want to sell it, then we should just figure out 329 00:18:39,920 --> 00:18:41,880 "how to keep it from being sold." 330 00:18:43,360 --> 00:18:45,000 He was precocious. 331 00:18:45,040 --> 00:18:50,840 At 20 years old, he had already many of the characteristics 332 00:18:50,880 --> 00:18:54,800 in terms of focus, intensity, self discipline 333 00:18:54,840 --> 00:18:57,600 that I associated with successful entrepreneurs. 334 00:18:59,160 --> 00:19:02,720 Zuckerberg's precociousness can be seen in this interview 335 00:19:02,760 --> 00:19:07,160 as he heralds a new age of the 20-something tech titan. 336 00:19:07,200 --> 00:19:10,160 I mean, you can hire someone who's a software engineer 337 00:19:10,200 --> 00:19:11,920 and has been doing it for ten years, 338 00:19:11,960 --> 00:19:14,440 and if they're doing it for ten years, and that's probably 339 00:19:14,480 --> 00:19:17,400 what they're doing for their life, you know? And I mean, that's cool. 340 00:19:17,440 --> 00:19:19,960 But there's some things that that person can do 341 00:19:20,000 --> 00:19:22,800 and they're definitely useful within an organisation 342 00:19:22,840 --> 00:19:24,200 and can do a lot of stuff. 343 00:19:24,240 --> 00:19:27,280 But if you find someone whose raw intelligence 344 00:19:27,320 --> 00:19:30,480 exceeds theirs but has ten years less of experience, 345 00:19:30,520 --> 00:19:33,160 then they can probably adapt and learn way quicker. 346 00:19:39,760 --> 00:19:45,280 By 2006, Zuckerberg has grown the company to 12 million users. 347 00:19:48,640 --> 00:19:52,120 I watched him taking on kind of a global responsibility. 348 00:19:53,960 --> 00:19:57,600 He has really changed the world in some meaningful ways 349 00:19:57,640 --> 00:20:01,400 because everything that came after was built on the fact 350 00:20:01,440 --> 00:20:05,360 that Facebook existed. I mean, it innovated a whole frontier. 351 00:20:07,880 --> 00:20:10,080 Mark Zuckerberg is an interesting leader 352 00:20:10,120 --> 00:20:12,200 because everyone knows he's the guy. 353 00:20:12,240 --> 00:20:14,720 I don't think there has ever in the history of the company 354 00:20:14,760 --> 00:20:18,720 been a time where anyone inside the company questioned 355 00:20:18,760 --> 00:20:22,000 whether decisions were coming from someone else or not. 356 00:20:22,040 --> 00:20:25,840 It is very much a top down organisation. 357 00:20:25,880 --> 00:20:28,080 So the toughest times at the company 358 00:20:28,120 --> 00:20:31,080 were the times where Mark did do the wrong thing. 359 00:20:32,920 --> 00:20:36,720 In 2006, Zuckerberg launches News Feed. 360 00:20:36,760 --> 00:20:40,800 For the first time, users' posts are automatically shared 361 00:20:40,840 --> 00:20:42,760 with their Facebook friends. 362 00:20:42,800 --> 00:20:45,000 And all through testing everyone warned 363 00:20:45,040 --> 00:20:47,160 this is going to feel like an overload. 364 00:20:47,200 --> 00:20:50,040 People are going to feel like you violated their privacy 365 00:20:50,080 --> 00:20:54,680 because you were just bombarding people with more information at once 366 00:20:54,720 --> 00:20:57,040 than they have ever seen in their life. 367 00:20:57,080 --> 00:21:00,280 And he decides to proceed. You know, "We're just launching it." 368 00:21:00,320 --> 00:21:03,960 And it is just a disaster. 369 00:21:04,000 --> 00:21:06,200 There was an immediate backlash 370 00:21:06,240 --> 00:21:09,960 when users complained that it invaded their privacy. 371 00:21:11,360 --> 00:21:13,800 This thing is universally hated. 372 00:21:13,840 --> 00:21:17,000 There's users protesting outside our office and we all said, 373 00:21:17,040 --> 00:21:19,320 we told you this was going to happen. 374 00:21:19,360 --> 00:21:22,160 But with most missteps, even the ones that triggered these huge 375 00:21:22,200 --> 00:21:25,920 firestorms within the company, it's rare that you see Mark 376 00:21:25,960 --> 00:21:28,640 acknowledge the idea was wrong. 377 00:21:28,680 --> 00:21:31,920 He does not think that he is wrong at a fundamental level. 378 00:21:31,960 --> 00:21:35,520 The defining thing for Facebook is that we're always pushing 379 00:21:35,560 --> 00:21:38,440 to build products that help people share more information 380 00:21:38,480 --> 00:21:39,960 that wasn't available previously 381 00:21:40,000 --> 00:21:42,080 and make the world more open and transparent. 382 00:21:42,120 --> 00:21:46,080 You can tie a lot of Facebook's problems today in terms 383 00:21:46,120 --> 00:21:50,200 of the product's influence on the world, where there's reason 384 00:21:50,240 --> 00:21:53,120 to be concerned that the influence is not a positive one 385 00:21:53,160 --> 00:21:56,400 and maybe a very negative one. 386 00:21:56,440 --> 00:22:01,040 I do think you can tie a lot of that back to the early days. 387 00:22:02,320 --> 00:22:05,560 Despite the uproar, Zuckerberg kept News Feed 388 00:22:05,600 --> 00:22:09,120 with minor adjustments to users' privacy settings. 389 00:22:10,320 --> 00:22:13,200 Mark learned from that a very important lesson, 390 00:22:13,240 --> 00:22:16,280 which is if they ignore criticism, the criticism will go away, 391 00:22:16,320 --> 00:22:17,640 which it did. 392 00:22:17,680 --> 00:22:20,520 I mean, News Feed became the core of the entire product. 393 00:22:20,560 --> 00:22:23,880 He got in big trouble and he talked his way out of it. 394 00:22:23,920 --> 00:22:26,800 Which set a pattern - 395 00:22:26,840 --> 00:22:31,280 both the thing he did wrong and the way he got out of it 396 00:22:31,320 --> 00:22:34,600 were essentially identical to what he's done ever since. 397 00:22:38,480 --> 00:22:43,840 At just 23, Zuckerberg is leading a company worth ¤15 billion 398 00:22:43,880 --> 00:22:47,720 and operating in dozens of countries worldwide. 399 00:22:52,760 --> 00:22:57,960 He got really hung up on the notion of reaching a billion users. 400 00:22:58,000 --> 00:23:00,040 It's like, Mark, stop. 401 00:23:00,080 --> 00:23:02,200 There are seven billion people in the world. 402 00:23:02,240 --> 00:23:05,120 So you're talking about 15% of the population. 403 00:23:09,400 --> 00:23:12,880 Facebook's rise is pretty unprecedented. 404 00:23:12,920 --> 00:23:16,720 It was clear Mark was going to be a very important person 405 00:23:16,760 --> 00:23:19,600 in the world and a very powerful person. 406 00:23:23,360 --> 00:23:27,320 Even seasoned interviewers are buying into this nascent power. 407 00:23:29,480 --> 00:23:33,280 Like the founders of Google, Larry Page and Sergey Brin, 408 00:23:33,320 --> 00:23:36,320 Mark Zuckerberg is looked up to in Silicon Valley 409 00:23:36,360 --> 00:23:37,960 as a visionary. 410 00:23:38,000 --> 00:23:42,760 You seem to be replacing Larry and Sergey as the people out here 411 00:23:42,800 --> 00:23:44,680 who everyone's talking about. 412 00:23:47,000 --> 00:23:49,160 You're just staring at me. Is that a question? 413 00:23:50,480 --> 00:23:52,600 Everyone was talking about him. 414 00:23:52,640 --> 00:23:56,600 He's even imitated in wooden satire on Saturday Night Live. 415 00:23:56,640 --> 00:23:59,200 Whoa. Mark... Mark Zuckerberg. Hey, how are you? 416 00:23:59,240 --> 00:24:01,600 Oh, how am I? I'm bad. OK. 417 00:24:01,640 --> 00:24:04,520 You got nominated for an Academy Award for playing me. 418 00:24:04,560 --> 00:24:07,760 Why can't I go in there? I'm the real Mark Zuckerberg. 419 00:24:07,800 --> 00:24:10,640 Yeah, and I'm pretty sure at least one of those guys 420 00:24:10,680 --> 00:24:12,880 is the real Mark Zuckerberg. No, I am. 421 00:24:12,920 --> 00:24:16,520 That guy's like my evil twin, and that's just Andy Samberg. 422 00:24:16,560 --> 00:24:18,280 Those guys are such nerds. 423 00:24:18,320 --> 00:24:21,920 Even world leaders rub shoulders with the young billionaire, 424 00:24:21,960 --> 00:24:23,800 however awkwardly. 425 00:24:23,840 --> 00:24:25,600 My name is Barack Obama, 426 00:24:25,640 --> 00:24:29,360 and I'm the guy who got Mark to wear a jacket and tie. 427 00:24:30,800 --> 00:24:32,960 Zuckerberg is unstoppable. 428 00:24:33,000 --> 00:24:34,360 Thank you. 429 00:24:34,400 --> 00:24:38,560 Facebook has just grown to sort of enormous proportions. 430 00:24:38,600 --> 00:24:41,680 It's bought Instagram, it's bought WhatsApp, 431 00:24:41,720 --> 00:24:46,440 adding on lots of different areas, like messaging, like photo sharing. 432 00:24:46,480 --> 00:24:52,240 Mark has previously said that he idolises the Roman emperors. 433 00:24:52,280 --> 00:24:55,280 Zuckerberg himself strives also for dominance 434 00:24:55,320 --> 00:24:58,840 and to be this canny operator with himself at the helm. 435 00:25:02,000 --> 00:25:08,720 Mark has this unwavering belief in his own greatness. 436 00:25:08,760 --> 00:25:14,080 He recognises his business is as influential 437 00:25:14,120 --> 00:25:17,360 as the sum of Christianity and Islam. 438 00:25:17,400 --> 00:25:20,200 I think Mark Zuckerberg believes that Facebook is sovereign, 439 00:25:20,240 --> 00:25:25,280 like a country, and that he deserves to be treated as a sovereign. 440 00:25:25,320 --> 00:25:28,200 He's been told his whole life 441 00:25:28,240 --> 00:25:32,200 that he can accomplish anything he puts his mind to. 442 00:25:32,240 --> 00:25:34,440 He's been told that there are no rules. 443 00:25:34,480 --> 00:25:36,760 One set of rules for the rich and powerful 444 00:25:36,800 --> 00:25:39,360 and another set of rules for everybody else. 445 00:25:39,400 --> 00:25:44,120 And he's rich and powerful, and so no-one ever tells him no. 446 00:25:44,160 --> 00:25:49,480 The trick is, do those people have some way of telling 447 00:25:49,520 --> 00:25:52,040 the difference between right and wrong 448 00:25:52,080 --> 00:25:56,760 and the discipline to stop before they do something harmful? 449 00:26:11,800 --> 00:26:14,720 I never wanted to become a public figure. 450 00:26:16,000 --> 00:26:18,880 I don't know what anyone would want to do with this. 451 00:26:18,920 --> 00:26:21,320 I wanted to stay home and pet my cats. 452 00:26:21,360 --> 00:26:24,560 But we can't have everything we want in life. 453 00:26:25,720 --> 00:26:30,280 I found myself in a position of social responsibility by accident. 454 00:26:30,320 --> 00:26:33,200 Certainly, someone else would be better suited for it. 455 00:26:33,240 --> 00:26:34,880 If I had been born with a silver tongue, 456 00:26:34,920 --> 00:26:37,280 perhaps I could have fixed everything within the system. 457 00:26:37,320 --> 00:26:38,760 Perhaps I could have persuaded Mark 458 00:26:38,800 --> 00:26:42,000 and everything would have been gravy and rainbows. 459 00:26:43,840 --> 00:26:48,480 My name is Sophie Zhang. At Facebook, I was a data scientist. 460 00:26:48,520 --> 00:26:51,400 Mark was widely respected within the company. 461 00:26:51,440 --> 00:26:54,680 I would describe him as fairly visionary. 462 00:26:56,000 --> 00:26:58,840 Facebook does serve an important purpose for many people 463 00:26:58,880 --> 00:27:00,480 throughout the world. 464 00:27:00,520 --> 00:27:02,520 CHANTING 465 00:27:03,760 --> 00:27:06,520 The Arab Spring is a very well-known example 466 00:27:06,560 --> 00:27:10,000 of the ability of Facebook to connect activists, 467 00:27:10,040 --> 00:27:12,880 but it's certainly not the only example. 468 00:27:14,400 --> 00:27:18,600 In 2022, the platform is Ukraine's President Zelensky's 469 00:27:18,640 --> 00:27:22,960 weapon of choice in his information war with Russia. 470 00:27:23,000 --> 00:27:25,280 That's why Russia saw fit to ban Facebook 471 00:27:25,320 --> 00:27:28,360 as soon as it started waging this war in Ukraine. 472 00:27:30,960 --> 00:27:34,360 But adoring fans see Zuckerberg celebrate Facebook's 473 00:27:34,400 --> 00:27:36,760 positive influence in the world. 474 00:27:36,800 --> 00:27:38,720 It's not enough to just build powerful tools. 475 00:27:38,760 --> 00:27:42,240 We need to make sure that they're used for good. And we will. 476 00:27:42,280 --> 00:27:44,960 You know, we've seen the #MeToo movement and the March for Our Lives 477 00:27:45,000 --> 00:27:47,200 organised, at least in part, on Facebook. 478 00:27:47,240 --> 00:27:49,960 But we also need to keep building 479 00:27:50,000 --> 00:27:52,480 and bringing the world closer together. 480 00:27:57,360 --> 00:28:01,840 Years earlier, and Facebook is emerging as a key source of news 481 00:28:01,880 --> 00:28:06,720 for Americans deciding between Donald Trump and Hillary Clinton. 482 00:28:06,760 --> 00:28:10,200 Well, at least I have a plan to fight Isis... No, no. 483 00:28:10,240 --> 00:28:12,400 You're telling the enemy everything you want to do. 484 00:28:12,440 --> 00:28:15,720 No, we're not. See, you're telling the enemy everything you want to do. 485 00:28:15,760 --> 00:28:18,920 I hope the fact checkers are...turning up the volume 486 00:28:18,960 --> 00:28:20,320 and really working hard. 487 00:28:20,360 --> 00:28:22,440 I think it really changed with the Trump election, 488 00:28:22,480 --> 00:28:26,920 when people realised, "Oh, this platform is not just a nice place 489 00:28:26,960 --> 00:28:30,080 "for Grandmother to share pictures of her bunny. 490 00:28:30,120 --> 00:28:32,680 "It's actually a place that can be abused 491 00:28:32,720 --> 00:28:35,160 "and can change the political winds." 492 00:28:36,440 --> 00:28:40,280 I started to notice Facebook groups that were notionally associated 493 00:28:40,320 --> 00:28:41,800 with the Bernie Sanders campaign 494 00:28:41,840 --> 00:28:44,240 spreading hate speech about Hillary Clinton, 495 00:28:44,280 --> 00:28:46,680 and it was spreading in a way that suggested 496 00:28:46,720 --> 00:28:50,280 that somebody was paying to boost the stuff. 497 00:28:50,320 --> 00:28:52,120 So I'm going, "Wow. 498 00:28:52,160 --> 00:28:55,680 "People are using Facebook's ad tools to spread hate speech, 499 00:28:55,720 --> 00:28:58,200 "disinformation and conspiracy theories." 500 00:28:58,240 --> 00:29:01,480 So I reached out to Mark Zuckerberg and Sheryl Sandberg, 501 00:29:01,520 --> 00:29:03,920 because I thought that there was something about Facebook 502 00:29:03,960 --> 00:29:06,640 that was allowing bad actors to harm innocent people. 503 00:29:06,680 --> 00:29:08,880 And they said, "Roger, thanks for reaching out. 504 00:29:08,920 --> 00:29:12,960 "We disagree with you. We do not think there's a systemic problem." 505 00:29:13,000 --> 00:29:19,480 And that was not a particularly surprising response from them. 506 00:29:21,440 --> 00:29:24,360 Donald Trump won the campaign. Facebook was the rails he rode on. 507 00:29:24,400 --> 00:29:26,240 He's still the train. 508 00:29:26,280 --> 00:29:29,480 I believe Facebook 100% was the train tracks 509 00:29:29,520 --> 00:29:31,040 Trump's train drove on Clinton. 510 00:29:31,080 --> 00:29:34,400 ..Clinton? No, Hillary failed. Her Russian reset... 511 00:29:34,440 --> 00:29:39,360 In 2016, Brad Parscale is in charge of putting millions of adverts 512 00:29:39,400 --> 00:29:41,400 promoting Trump on Facebook. 513 00:29:42,840 --> 00:29:47,040 One of the ads we put out was Hillary Clinton was Pac-Man. 514 00:29:47,080 --> 00:29:49,200 All the dots were emails. 515 00:29:49,240 --> 00:29:51,600 The whole meme was her trying to eat up all the emails 516 00:29:51,640 --> 00:29:53,360 before the FBI caught her. 517 00:29:53,400 --> 00:29:54,800 I thought that was clever. 518 00:29:54,840 --> 00:29:56,840 We got a cease and desist, obviously, for it. 519 00:29:56,880 --> 00:29:58,880 You know, it was not easy. 520 00:29:58,920 --> 00:30:01,680 In 2016, Facebook wanted clicks. They needed eyeballs. 521 00:30:01,720 --> 00:30:03,040 Money comes from more eyeballs. 522 00:30:03,080 --> 00:30:05,400 The more people click on stuff, the more money they make. 523 00:30:05,440 --> 00:30:07,320 So if you made something that was that clever, 524 00:30:07,360 --> 00:30:09,560 tens of millions of people would see that ad. 525 00:30:11,360 --> 00:30:13,960 Facebook was, I think, very delighted that we were doing this 526 00:30:14,000 --> 00:30:16,800 because millions of people started turning on Facebook every day 527 00:30:16,840 --> 00:30:18,680 to watch President Trump - more hours of it, 528 00:30:18,720 --> 00:30:21,320 more consumption, more talking. 529 00:30:21,360 --> 00:30:25,640 I've always kind of took Zuckerberg as very agnostic to politics. 530 00:30:25,680 --> 00:30:27,840 So one of the executives at Facebook took me to dinner, 531 00:30:27,880 --> 00:30:30,240 and they're like, "Well, we want you to do this on Facebook." 532 00:30:30,280 --> 00:30:32,680 I looked at them and I said, "I'm about to spend the most money 533 00:30:32,720 --> 00:30:34,720 "in the history of digital advertising." 534 00:30:34,760 --> 00:30:37,040 They said, "How much do you think you'll spend?" And I said, 535 00:30:37,080 --> 00:30:39,400 "Upwards of ¤100 million on your platform." 536 00:30:41,120 --> 00:30:43,040 Their mouth just dropped. 537 00:30:43,080 --> 00:30:45,560 INTERVIEWER: Do you think Facebook danced to your tune 538 00:30:45,600 --> 00:30:47,400 because you were paying them so much money? 539 00:30:47,440 --> 00:30:51,120 I think a lot of people would be pretty excited to get ¤100 million. 540 00:30:51,160 --> 00:30:53,520 Yeah. I think Facebook wanted that 100 million bucks. 541 00:30:53,560 --> 00:30:57,840 Donald Trump will turn Washington upside down, day one... 542 00:30:57,880 --> 00:31:01,320 The Trump campaign ended up spending under half that amount, 543 00:31:01,360 --> 00:31:03,680 but still millions more than Clinton. 544 00:31:03,720 --> 00:31:07,320 In response to Parscale's allegations, Facebook said, 545 00:31:07,360 --> 00:31:10,960 "This accusation falsely implies that we offered special treatment 546 00:31:11,000 --> 00:31:12,960 "to Trump's campaign when we didn't. 547 00:31:13,000 --> 00:31:15,560 "We offered identical support to both campaigns, 548 00:31:15,600 --> 00:31:19,440 "which spent a total of ¤81 million during that election." 549 00:31:19,480 --> 00:31:22,280 The amount of data Facebook had 550 00:31:22,320 --> 00:31:26,600 and understanding an ability to change history, 551 00:31:26,640 --> 00:31:28,880 who gets elected, was amazing. 552 00:31:30,200 --> 00:31:32,400 Brad Parscale is really clever. 553 00:31:32,440 --> 00:31:35,000 He realises you could just target each ad itself 554 00:31:35,040 --> 00:31:37,200 to the people who you need, right? 555 00:31:37,240 --> 00:31:39,760 So you can just do people who are already 556 00:31:39,800 --> 00:31:44,240 going to be susceptible to your message of outrage. 557 00:31:44,280 --> 00:31:48,000 In 2016, that was revolutionary in politics. 558 00:31:48,040 --> 00:31:50,520 Did I invent that idea? No. 559 00:31:50,560 --> 00:31:53,600 But did I finally put it all together to change the course 560 00:31:53,640 --> 00:31:55,880 of human history? Yes. 561 00:31:58,800 --> 00:32:02,120 2016 was a turning point, I think, when we saw it happen. 562 00:32:02,160 --> 00:32:06,360 That is when I think the world woke up to the power that Facebook had. 563 00:32:06,400 --> 00:32:08,800 Mark Zuckerberg can pretty much do what he wants. 564 00:32:08,840 --> 00:32:13,800 He's a capitalist and he is seeking to maximise profit, 565 00:32:13,840 --> 00:32:18,280 and so he seeks out opportunities to make sure his company will succeed 566 00:32:18,320 --> 00:32:20,520 and he pushes the boundaries. 567 00:32:22,160 --> 00:32:27,440 By 2017, a quarter of the people on earth use Facebook. 568 00:32:27,480 --> 00:32:31,960 CEO Mark Zuckerberg is just 33. 569 00:32:32,000 --> 00:32:35,000 Zuckerberg's unique in his power, 570 00:32:35,040 --> 00:32:37,800 in that he controls the company in a way that... 571 00:32:37,840 --> 00:32:40,560 These other big tech platforms, 572 00:32:40,600 --> 00:32:43,160 there's not a single individual that controls the company. 573 00:32:43,200 --> 00:32:47,240 He has a unique class of shares and governance. 574 00:32:47,280 --> 00:32:49,960 You know, some people have called him a dictator. 575 00:32:50,000 --> 00:32:51,440 He controls the company. 576 00:32:54,520 --> 00:32:59,280 The FBI later revealed that Russian troll farms spread misinformation 577 00:32:59,320 --> 00:33:02,240 on Facebook in support of Trump. 578 00:33:02,280 --> 00:33:06,240 Zuckerberg had suspected, but wouldn't admit it for eight months. 579 00:33:07,520 --> 00:33:11,720 I eventually realised that you cannot trust these people, 580 00:33:11,760 --> 00:33:16,800 and anyone who trusts them at this point is delusional. 581 00:33:16,840 --> 00:33:18,480 I had a choice. 582 00:33:18,520 --> 00:33:22,000 I could either resume my retirement 583 00:33:22,040 --> 00:33:25,080 and leave it to somebody else to deal with it, 584 00:33:25,120 --> 00:33:31,680 or I could take what I knew and see if I couldn't raise an alarm. 585 00:33:33,200 --> 00:33:34,880 And I decided to do the latter. 586 00:33:46,240 --> 00:33:50,880 By 2018, the US Senate is holding Zuckerberg to account 587 00:33:50,920 --> 00:33:52,400 for Facebook's harms. 588 00:33:53,680 --> 00:33:59,560 Today's hearing on Facebook's social media privacy 589 00:33:59,600 --> 00:34:03,160 and the use and abuse of data. 590 00:34:03,200 --> 00:34:07,040 Facebook is an idealistic and optimistic company, 591 00:34:07,080 --> 00:34:10,320 but it's clear now that we didn't do enough to prevent these tools 592 00:34:10,360 --> 00:34:12,480 from being used for harm as well. 593 00:34:12,520 --> 00:34:16,120 And that goes for fake news, for foreign interference in elections 594 00:34:16,160 --> 00:34:20,240 and hate speech, as well as developers and data privacy. 595 00:34:20,280 --> 00:34:23,000 And it was my mistake and I'm sorry. 596 00:34:23,040 --> 00:34:25,400 When Mark Zuckerberg was called to Washington, 597 00:34:25,440 --> 00:34:27,320 it was this incredible thing 598 00:34:27,360 --> 00:34:30,600 that the CEO of one of the most powerful companies on the planet 599 00:34:30,640 --> 00:34:32,560 is having to come testify. 600 00:34:33,840 --> 00:34:37,440 Senators questioned Zuckerberg about mounting scandals, 601 00:34:37,480 --> 00:34:39,800 such as British firm Cambridge Analytica's 602 00:34:39,840 --> 00:34:44,120 illegal harvesting of 87 million Facebook users' data. 603 00:34:45,680 --> 00:34:49,960 How can consumers trust your company 604 00:34:50,000 --> 00:34:54,280 to be caretakers of their most personal information? 605 00:34:54,320 --> 00:34:58,360 What is Facebook doing to prevent foreign actors 606 00:34:58,400 --> 00:35:00,960 from interfering in US elections? 607 00:35:01,000 --> 00:35:03,240 Thank you, Senator. This is... 608 00:35:03,280 --> 00:35:06,920 One of my top priorities in 2018 is to get this right. 609 00:35:06,960 --> 00:35:10,640 He, you know, clearly tried to answer questions 610 00:35:10,680 --> 00:35:12,680 and then get out of town. 611 00:35:15,480 --> 00:35:19,040 I've heard many times the idea that Facebook cares primarily 612 00:35:19,080 --> 00:35:21,360 about American, about Western ideas. 613 00:35:21,400 --> 00:35:25,200 Some countries are considered more important than others. 614 00:35:25,240 --> 00:35:28,520 Facebook was my second job out of grad school. 615 00:35:30,000 --> 00:35:33,240 I was on the fake engagement team, which was in Site Integrity, 616 00:35:33,280 --> 00:35:36,120 which was essentially the spam team. 617 00:35:36,160 --> 00:35:40,680 Whilst taking down spam, Sophie uncovered thousands of fake accounts 618 00:35:40,720 --> 00:35:44,960 run by corrupt world leaders, including in Honduras. 619 00:35:46,240 --> 00:35:48,840 It was very obvious that the president of Honduras 620 00:35:48,880 --> 00:35:52,960 was behind this, that he was manipulating the Honduran people 621 00:35:53,000 --> 00:35:54,160 on a grand scale. 622 00:35:56,000 --> 00:35:58,280 I found a number of cases in many other countries, 623 00:35:58,320 --> 00:36:00,480 but most notably in Azerbaijan. 624 00:36:00,520 --> 00:36:03,840 It's so democratic that in 2013, they accidentally released 625 00:36:03,880 --> 00:36:07,640 election results the day before the actual election. 626 00:36:07,680 --> 00:36:10,680 The fake Facebook accounts belonged to a regime 627 00:36:10,720 --> 00:36:14,600 accused of systematically murdering opponents. 628 00:36:14,640 --> 00:36:16,600 I was very naive at the start. 629 00:36:16,640 --> 00:36:19,720 I thought they would just... I had found this, that it was great. 630 00:36:19,760 --> 00:36:22,520 I would hand it over to the right people, they would take care of it, 631 00:36:22,560 --> 00:36:26,480 then I could go back to my life and petting my cats. 632 00:36:26,520 --> 00:36:29,040 What I quickly found was that every time I submitted these 633 00:36:29,080 --> 00:36:32,240 through the proper channels, they went into a black box shredder, 634 00:36:32,280 --> 00:36:34,080 where they were promptly ignored. 635 00:36:38,440 --> 00:36:41,920 I tried as best as I could to fix Facebook from within, 636 00:36:41,960 --> 00:36:45,240 and every time it didn't work, I escalated one step further. 637 00:36:45,280 --> 00:36:46,880 I talked to a team and it didn't work, 638 00:36:46,920 --> 00:36:49,120 so I talked to the next team, the next team. 639 00:36:49,160 --> 00:36:52,120 I did consider confronting Mark, asking him in front of 640 00:36:52,160 --> 00:36:54,560 the entire company why we hadn't done anything about it. 641 00:36:54,600 --> 00:36:56,960 My manager talked me out of it, saying that it would be 642 00:36:57,000 --> 00:37:00,360 pretty confrontational and would probably get me fired. 643 00:37:00,400 --> 00:37:03,960 I felt sometimes like the fate of a country was resting on my shoulders. 644 00:37:05,400 --> 00:37:09,120 I never expected to have this much responsibility. 645 00:37:09,160 --> 00:37:10,800 And I started losing sleep at night, 646 00:37:10,840 --> 00:37:13,040 staying up until 5.00 in the morning, 647 00:37:13,080 --> 00:37:16,080 wondering and crying and... 648 00:37:20,560 --> 00:37:22,760 INTERVIEWER: Do you want to stop? No, I'm fine. 649 00:37:22,800 --> 00:37:24,920 I was under... 650 00:37:24,960 --> 00:37:28,760 I was under an extraordinary amount of pressure 651 00:37:28,800 --> 00:37:33,160 within the company - with no training, with no expertise. 652 00:37:33,200 --> 00:37:34,600 I was never... 653 00:37:34,640 --> 00:37:38,120 I was never trained to make moral decisions of this sort. 654 00:37:41,880 --> 00:37:44,080 One of Mark Zuckerberg's great skills 655 00:37:44,120 --> 00:37:48,480 was convincing the people that his vision of a global network 656 00:37:48,520 --> 00:37:50,800 was the most important thing anybody could do. 657 00:37:50,840 --> 00:37:56,240 What I discovered was that Mark's idealism was...unbuffered 658 00:37:56,280 --> 00:38:01,480 by any concern for the people who might be harmed along the way - 659 00:38:01,520 --> 00:38:04,120 "It's OK to harm other people 660 00:38:04,160 --> 00:38:06,080 "because our mission is that important" - 661 00:38:06,120 --> 00:38:09,240 a dangerous form of libertarianism, 662 00:38:09,280 --> 00:38:13,240 that each of us is entitled to do whatever we want 663 00:38:13,280 --> 00:38:15,800 without being responsible for the consequences. 664 00:38:25,240 --> 00:38:28,840 I feel like my life has had different chapters. 665 00:38:28,880 --> 00:38:31,880 And so, the Silicon Valley chapter 666 00:38:31,920 --> 00:38:34,960 was a lot about inventing things that had never been invented before. 667 00:38:38,960 --> 00:38:41,480 When I think about Mark, he's laughing. 668 00:38:41,520 --> 00:38:45,760 He's laughing so much, and...there is so much lightness to him. 669 00:38:50,080 --> 00:38:52,680 I do remember having so much admiration 670 00:38:52,720 --> 00:38:56,080 for the way he had a vision and he knew what he wanted to say. 671 00:38:59,840 --> 00:39:04,800 But sometimes, I look at how big Facebook is. 672 00:39:04,840 --> 00:39:08,320 I think it hurts because I don't really love the direction the company's gone. 673 00:39:09,640 --> 00:39:12,280 Well, Mr Zuckerberg, you have a billion users 674 00:39:12,320 --> 00:39:14,120 and almost 50,000 employees, 675 00:39:14,160 --> 00:39:16,400 and so, you agree you have a responsibility to remove 676 00:39:16,440 --> 00:39:19,000 harmful lies from your platform, correct? 677 00:39:19,040 --> 00:39:20,520 The infrastructure... 678 00:39:20,560 --> 00:39:24,720 In 2020, Zuckerberg again faces US lawmakers 679 00:39:24,760 --> 00:39:27,960 amid accusations that Facebook profited 680 00:39:28,000 --> 00:39:30,400 from COVID-19 misinformation. 681 00:39:30,440 --> 00:39:34,480 Congressman, I think we have a responsibility to, er... 682 00:39:34,520 --> 00:39:37,160 to limit the spread of content 683 00:39:37,200 --> 00:39:38,800 that's going to be harmful for people. 684 00:39:38,840 --> 00:39:40,720 And also, if...if...if... 685 00:39:40,760 --> 00:39:43,240 I'd like to add that I do not believe 686 00:39:43,280 --> 00:39:46,120 that we have any incentive to have this content on our service. 687 00:39:46,160 --> 00:39:47,440 People don't like it. 688 00:39:47,480 --> 00:39:49,000 Except that... With all due respect, 689 00:39:49,040 --> 00:39:52,440 except that it is often the most engaging. It's the most... 690 00:39:52,480 --> 00:39:56,160 It...it brings the most likes or it brings the most activity, 691 00:39:56,200 --> 00:39:58,480 which, of course, produces great profits. 692 00:39:58,520 --> 00:40:00,120 So you do have an incentive. 693 00:40:04,920 --> 00:40:08,120 The CEOs of these large technology companies feel like 694 00:40:08,160 --> 00:40:13,320 they can do whatever they want and are not accountable to anybody. 695 00:40:13,360 --> 00:40:16,000 The conduct of Facebook has been, 696 00:40:16,040 --> 00:40:18,800 of all these tech companies, the worst. 697 00:40:20,680 --> 00:40:24,840 I hold him responsible for some of the most horrific consequences 698 00:40:24,880 --> 00:40:26,800 that is driven by one objective - 699 00:40:26,840 --> 00:40:29,320 amassing greater and greater wealth 700 00:40:29,360 --> 00:40:32,040 and causing real harm to our democracy. 701 00:40:32,080 --> 00:40:35,720 And so, I think that's behaviour which is both immoral 702 00:40:35,760 --> 00:40:39,840 and disgraceful, and worthy of contempt. 703 00:40:48,840 --> 00:40:51,320 Facebook has said that I was fired for underperforming. 704 00:40:51,360 --> 00:40:54,280 I've heard people say that I was fired for retaliation. 705 00:40:55,680 --> 00:40:57,400 On my final day at the company, 706 00:40:57,440 --> 00:41:00,160 I stayed up all night writing my infamous memo. 707 00:41:02,640 --> 00:41:05,120 It was intended to summarise the failure of Facebook 708 00:41:05,160 --> 00:41:08,360 to address the harm associated with fake accounts. 709 00:41:08,400 --> 00:41:11,000 They said that I had blood on my hands. 710 00:41:11,040 --> 00:41:13,720 They agreed it was terrible, but they didn't think it was 711 00:41:13,760 --> 00:41:17,320 necessarily worth Facebook's time or investment to do anything about it? 712 00:41:17,360 --> 00:41:20,160 That is the way I would personally describe it... 713 00:41:20,200 --> 00:41:22,520 I have testified before the European Parliament 714 00:41:22,560 --> 00:41:24,440 and the British Parliament. 715 00:41:24,480 --> 00:41:26,960 The US Congress hasn't yet asked me to testify, 716 00:41:27,000 --> 00:41:29,000 though I'm sure they're very busy. 717 00:41:33,800 --> 00:41:35,640 I haven't yet tried to get another job. 718 00:41:36,960 --> 00:41:40,080 I spend most of my time at home petting my cats these days. 719 00:41:42,320 --> 00:41:44,960 Facebook have previously declined to comment 720 00:41:45,000 --> 00:41:47,200 on why Sophie Zhang was fired. 721 00:41:50,320 --> 00:41:54,720 We sued Mark in 2004. It's been 20 years. 722 00:41:54,760 --> 00:41:59,320 Yeah, there is a lot to be said for letting bygones be bygones. 723 00:41:59,360 --> 00:42:02,360 It's very easy to hate on Mark Zuckerberg. 724 00:42:03,640 --> 00:42:09,000 And it's very easy to write the guy off as a sociopathic robot. 725 00:42:09,040 --> 00:42:13,120 But his wife had multiple miscarriages, he has two girls, 726 00:42:13,160 --> 00:42:18,240 and he's been on the receiving end of massively negative press. 727 00:42:18,280 --> 00:42:19,800 I think he's been humbled by that. 728 00:42:19,840 --> 00:42:22,360 Why do you think so many people dislike you? 729 00:42:23,760 --> 00:42:25,600 Some even hate you. 730 00:42:27,040 --> 00:42:29,320 Well, I mean, it's not great, um...but... 731 00:42:29,360 --> 00:42:31,200 HE LAUGHS ..but I... 732 00:42:31,240 --> 00:42:33,120 I mean, look, if I wanted people to 733 00:42:33,160 --> 00:42:36,920 think positively about me as a person, um... 734 00:42:38,720 --> 00:42:41,120 I don't know, I'm not sure if you'd go build a company. 735 00:42:43,000 --> 00:42:46,400 For my own psychology, the way that I try to manage this stuff is 736 00:42:46,440 --> 00:42:49,920 I wake up in the morning and you get, like, whatever emails you have. 737 00:42:49,960 --> 00:42:53,840 Often in there, there's a fair amount of bad news. 738 00:42:53,880 --> 00:42:55,520 It's almost like getting punched. 739 00:42:57,360 --> 00:43:02,360 When I see him vilified so one-sidedly, it hurts. 740 00:43:05,760 --> 00:43:10,840 When people just say what he's done that's wrong, 741 00:43:10,880 --> 00:43:14,720 they're missing...a human. 742 00:43:15,880 --> 00:43:17,840 I don't think of Mark as perfect, 743 00:43:17,880 --> 00:43:20,800 it's just his choices affect a lot more people 744 00:43:20,840 --> 00:43:22,520 than most of our choices. 745 00:43:22,560 --> 00:43:26,560 And so, the responsibility on him is great. 746 00:43:28,920 --> 00:43:31,920 Zuckerberg has been working to improve his reputation 747 00:43:31,960 --> 00:43:33,520 and secure his legacy. 748 00:43:36,160 --> 00:43:39,280 We all want our children to live in a better world. 749 00:43:39,320 --> 00:43:40,920 So we started asking, 750 00:43:40,960 --> 00:43:44,480 can we cure all diseases in our children's lifetime? 751 00:43:44,520 --> 00:43:45,720 We think so. 752 00:43:45,760 --> 00:43:47,880 APPLAUSE 753 00:43:47,920 --> 00:43:50,800 Zuckerberg is rebranding as a philanthropist, 754 00:43:50,840 --> 00:43:53,760 and pledging to give away ¤45 billion 755 00:43:53,800 --> 00:43:55,720 through his charitable foundation. 756 00:43:55,760 --> 00:43:57,320 I love her. 757 00:43:57,360 --> 00:43:59,040 AUDIENCE LAUGH 758 00:43:59,080 --> 00:44:01,560 If you've studied people like Mark Zuckerberg 759 00:44:01,600 --> 00:44:03,920 over the last few centuries, um... 760 00:44:03,960 --> 00:44:07,280 at some point, philanthropy tries to rewrite their image 761 00:44:07,320 --> 00:44:09,240 in death and legacy. 762 00:44:09,280 --> 00:44:14,320 And, you know, Mark tried to, I think, shape his image early. 763 00:44:14,360 --> 00:44:17,920 I don't think we know what his legacy will be at this point. 764 00:44:17,960 --> 00:44:21,600 Today, we're going to talk about the metaverse. 765 00:44:21,640 --> 00:44:24,160 I want to share what we imagine is possible. 766 00:44:24,200 --> 00:44:27,920 The experiences you'll have, the creative economy we'll all build, 767 00:44:27,960 --> 00:44:30,280 and the technology that needs to be invented. 768 00:44:31,720 --> 00:44:33,480 Amid great fanfare, 769 00:44:33,520 --> 00:44:37,320 2021 saw Zuckerberg stake Facebook's future 770 00:44:37,360 --> 00:44:40,640 on an ambitious virtual-reality experience. 771 00:44:41,800 --> 00:44:43,320 Whoa! We're floating in space? 772 00:44:43,360 --> 00:44:45,400 A-huh. Who made this place? It's awesome! 773 00:44:45,440 --> 00:44:46,720 Right? It's from a creator... 774 00:44:46,760 --> 00:44:49,640 Zuckerberg's vision is that we're going to create 775 00:44:49,680 --> 00:44:53,120 an entire ecosystem that people are going to live in 776 00:44:53,160 --> 00:44:55,640 as an alternative to living in the real world. 777 00:45:00,120 --> 00:45:03,600 I mean, that is an incredibly dystopian vision. 778 00:45:03,640 --> 00:45:06,920 The problem we have with Facebook today 779 00:45:06,960 --> 00:45:11,040 is that through the data they already have on you, 780 00:45:11,080 --> 00:45:14,840 Facebook is able to manipulate your behaviour without your knowledge. 781 00:45:14,880 --> 00:45:17,920 In the metaverse, they're going to control everything. 782 00:45:19,520 --> 00:45:21,080 Monitor your pulse, 783 00:45:21,120 --> 00:45:24,400 they're going to be able to monitor your reaction, every single thing. 784 00:45:24,440 --> 00:45:27,440 And people should run, not walk, to get away from. 785 00:45:29,920 --> 00:45:31,880 And people are running away. 786 00:45:31,920 --> 00:45:37,400 In recent months, Facebook's stock price fell by nearly ¤700 billion, 787 00:45:37,440 --> 00:45:41,760 and the company announced it's laying off 11,000 people. 788 00:45:41,800 --> 00:45:45,480 But I think all in all, he's managed to build 789 00:45:45,520 --> 00:45:48,880 an incredibly large global organisation 790 00:45:48,920 --> 00:45:52,120 that has become sort of part of 791 00:45:52,160 --> 00:45:54,680 the plumbing of how we communicate. 792 00:45:57,040 --> 00:45:59,760 And no-one can take that away from him. 793 00:45:59,800 --> 00:46:01,400 I mean, even if he quit, he said, 794 00:46:01,440 --> 00:46:05,000 "I'm turning off Facebook today. I'm done. Everyone go home." 795 00:46:05,040 --> 00:46:07,480 You know, he has changed the world. 796 00:46:07,520 --> 00:46:12,240 And so, I think that's more meaningful to him than popularity. 797 00:46:13,840 --> 00:46:19,560 My suspicion is that his biggest impact is still ahead of us. 798 00:46:37,520 --> 00:46:40,080 Subtitles by Red Bee Media 68294

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