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Hey, everyone,
we are live from my back yard
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where I am smoking
a brisket and some ribs.
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00:00:08,400 --> 00:00:10,360
Oh, hey, buddy.
BABY GURGLES
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00:00:10,400 --> 00:00:11,880
Whoop!
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00:00:11,920 --> 00:00:13,960
Look, you're alive.
6
00:00:14,000 --> 00:00:16,920
Yeah, you're pointing at all
the people reacting.
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00:00:16,960 --> 00:00:19,320
DOG GROWLS
Here you go.
8
00:00:19,360 --> 00:00:20,920
Beaster! You wanna to say hi?
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There he goes.
10
00:00:22,440 --> 00:00:24,040
Oh, he's crazy.
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Yeah, crazy Beast.
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Mark Zuckerberg, when I look at his
Facebook page,
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00:00:29,440 --> 00:00:32,240
I see the same person
that I knew then
14
00:00:32,280 --> 00:00:33,880
in the way that he lived his life.
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00:00:33,920 --> 00:00:37,440
It doesn't look contrived
or contorted to me.
16
00:00:38,760 --> 00:00:42,280
When I see his dog, Beast,
and his wife, Priscilla,
17
00:00:42,320 --> 00:00:46,160
and his kids, I see the same person
that I always knew.
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I see he cares about the people
who are close to him.
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Uh-oh, I have nowhere to go!
20
00:00:51,200 --> 00:00:52,600
OK. Lunge!
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His simplicity, which seems amazing
for somebody who's created
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00:00:55,720 --> 00:00:57,320
such a big empire.
23
00:00:59,320 --> 00:01:02,760
He's always been a very simple,
easy-going person.
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But there's some part of me
that wonders, did Mark change?
25
00:01:09,400 --> 00:01:12,760
Facebook is an idealistic
and optimistic company.
26
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For most of our existence,
we focused on all of the good
27
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that connecting people can do.
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I remember Mark confidently
telling me Facebook
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was a billion-dollar company.
30
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He has that idealism
from very early on.
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Mark likes to portray himself
as like a nerd
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who just wanted everybody
to connect.
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Like, the reality is he has more
power than most world leaders.
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I did consider confronting Mark.
35
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My manager talked me out of it,
saying that it would be pretty
36
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confrontational and it would
probably get me fired!
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Mark's idealism was unbuffered
by any concern for the people
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who might be harmed.
39
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I hold him responsible for
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some of the most horrific
consequences of Facebook.
41
00:02:01,680 --> 00:02:04,440
That's behaviour which is worthy
of contempt.
42
00:02:12,120 --> 00:02:13,760
Whoa!
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That is some group of people.
Thousands.
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So nice. Thank you very much.
45
00:02:19,120 --> 00:02:21,200
That's really nice.
Thank you.
46
00:02:21,240 --> 00:02:23,200
It's great to be at Trump Tower.
47
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It's great to be in a wonderful
city, New York.
48
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And it's an honour to have
everybody...
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I can produce ads for Donald Trump
in my sleep.
50
00:02:32,200 --> 00:02:34,480
I know exactly what he's
trying to say
51
00:02:34,520 --> 00:02:36,440
and who he's trying to say it to.
52
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My name is Bradley Parscale.
53
00:02:38,600 --> 00:02:41,960
In Trump's 2016 campaign,
I was the digital media director
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and head of advertising.
55
00:02:45,440 --> 00:02:48,560
We recognised that a large
percentage of conservatives
56
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who wanted to protect America's
culture and America's history
57
00:02:51,840 --> 00:02:53,640
and our America's future,
58
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this was an untapped source
of potential voters.
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00:02:56,800 --> 00:03:00,760
I pitched the idea of Facebook first
to Jared Kushner
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00:03:00,800 --> 00:03:03,080
on the 26th floor of Trump Tower.
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00:03:03,120 --> 00:03:04,960
Unfortunately, candidate Trump
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00:03:05,000 --> 00:03:08,440
at that point never believed in what
I did until after we won.
63
00:03:08,480 --> 00:03:11,200
He didn't like it. He thought we
should spend every dollar on TV.
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He came in to me and got in my face,
yelled and spit all over my face,
65
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pointing at the TV and says,
"That's how elections are won."
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I said, "Sir, you're wrong,
and you're going to find out
on November 4th."
67
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And I said, "We're going to win
the election on Facebook."
68
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I think Mark Zuckerberg controls
a large amount of communication.
69
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I think he's powerful.
70
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I would say in some cases,
Zuckerberg and many of the tech
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titans from the other major
companies are more powerful
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than small countries.
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I knew these voters.
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I knew Facebook.
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00:03:43,080 --> 00:03:46,800
I knew the Trumps because of my
years of working for them.
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I was the exact right thing
to set off this powder keg.
77
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The fuse for this powder keg was lit
12 years earlier
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in a suburb of San Francisco.
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00:04:01,400 --> 00:04:05,360
Mark Zuckerberg was just getting
started in Silicon Valley,
80
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the tech capital of the world,
and the birthplace of companies
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like Google, Apple and Yahoo!.
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00:04:13,080 --> 00:04:16,600
My name is Ezra Callahan and I was
the sixth employee at Facebook.
83
00:04:18,440 --> 00:04:21,560
I fell into Facebook very randomly.
84
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I got an email from Sean Parker
of Napster fame saying,
85
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"Hey, do you want to come work
at Facebook?"
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And I said, "Sure, I've got six
months to kill till law school.
87
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"Might as well," and drove
up to Palo Alto.
88
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I get to the house they're living
in, like 1:00 in the morning,
89
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knock on the door, and Dustin
Moskovitz answers the door and says,
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"Who are you?"
91
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And there I am, standing
with all my stuff saying,
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"I'm Ezra, I work for you."
93
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Mark was there. I remember walking
into the living room
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and kind of get a little bit
of a glance up of like, "Hey,"
95
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back to the computer screen,
you know?
96
00:05:02,280 --> 00:05:05,440
So when I meet Mark Zuckerberg,
he's 20 years old.
97
00:05:05,480 --> 00:05:07,600
It was kids running a company.
98
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Everybody lived together.
Everyone hung out together.
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This house is a total hovel.
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There's coding books everywhere.
101
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These guys were in there 24/7,
cranking out, you know,
102
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this incredibly fast growing
website.
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These were not guys who were capable
of cooking for themselves.
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I do remember the house
having a very bad
105
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and constant ant problem.
106
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Back then, you know,
I was very much a stoner.
107
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In fact, most of the early Facebook
employees would partake,
108
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but not Mark Zuckerberg, because for
him he had this weird connection
109
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that weed made him think of drugs
and drugs made him think of needles
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and needles made him think of blood.
111
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And he was deathly afraid
of needles and blood.
112
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And he would get light-headed just
from seeing someone take a bong rip.
113
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He just lived this completely
Spartan lifestyle.
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You would walk in his bedroom
and you would just see a mattress
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on the floor, just some random stuff
scattered around the room.
116
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And that was about it.
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He was an awkward,
engineering-focused kid.
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Everything you've ever seen
about him just reinforces your idea
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of he is a small, brilliant,
very cocky nerd
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who knows what he believes in
and is sticking to his guns.
121
00:06:35,480 --> 00:06:38,240
Growing up in a village
outside New York City,
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Zuckerberg had a privileged
childhood.
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His father was a dentist,
his mother, a psychologist.
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And he had nothing but sisters,
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and he went to a very elite
prep school.
126
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Mark had a prodigious aptitude
for technology
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and as a child built ZuckNet,
a computer program
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00:07:01,320 --> 00:07:06,560
for his father's dental surgery,
as he proudly explains.
129
00:07:06,600 --> 00:07:08,840
Switch forward in time, in 1996,
130
00:07:08,880 --> 00:07:11,600
and considering Mark was 12
at the time,
131
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was a pretty dramatic thing that I
can honestly say very few, if any,
132
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of my competitors had.
133
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They're reporting that there is an
email from Harvard.
134
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Is that correct?
135
00:07:23,000 --> 00:07:26,720
By 17, Zuckerberg is looking
at a bright future,
136
00:07:26,760 --> 00:07:30,880
seeking to study computer
science and psychology.
137
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I got accepted. Are you serious?!
Yeah.
138
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So my reaction to Mark getting
accepted into Harvard reminds me
139
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of when I got accepted
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in that my parents were a lot more
excited than I was.
141
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Just another kid happened
to get into an Ivy League school.
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All right!
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My name is Divya Narendra.
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00:07:48,880 --> 00:07:51,000
I went to Harvard College
with Mark.
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College was when I came up
with this concept
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for what I think many people today
consider social media.
147
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My college roommates at the time
were Cameron and Tyler Winklevoss.
148
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We had come to Mark with
a pre-existing set of code,
149
00:08:07,200 --> 00:08:10,720
so we really asked him to take...
Kind of bring it to the finish line.
150
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Our first encounter with him was not
a getting to know you over bagels.
151
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I just thought he was either
shy or poker faced.
152
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Our emails to Mark were pretty much
always of the following form.
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"Mark, how is the code coming
along?" You know?
154
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"Are we close to deploying yet?"
"Is it almost finished?"
155
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We would get very short responses
that were sort of to the effect of,
156
00:08:35,520 --> 00:08:37,160
"Yeah, I'll get it done."
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A month or two into it, I got the
feeling that he wasn't going to be
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our programming solution.
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I think it was in the cafeteria
of our dorm.
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There was a student who
had brought me an article
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about this website, Facebook.
162
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At the time it was actually
called The Facebook.
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We were pretty dismayed.
164
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In our heads, he had launched
the exact same concept, if you will,
165
00:09:04,600 --> 00:09:06,760
that we were trying to build
with him.
166
00:09:06,800 --> 00:09:13,440
What happened to us at the time
seemed, like, unconscionable.
167
00:09:14,960 --> 00:09:19,200
Ultimately, we sued Mark
and his co-founders and the company.
168
00:09:19,240 --> 00:09:23,960
Zuckerberg denied stealing the idea,
but settled the case in 2008,
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paying out ¤65 million.
170
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I mean, stealing ideas is
kind of a common thing
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just in Silicon Valley all together.
172
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The truth is, who gets
to market fastest,
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that's how you win
in Silicon Valley.
174
00:09:38,600 --> 00:09:40,680
And so Mark was very similar
to that.
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There were a lot of people having
the same idea around the same time
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around social networking.
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He just did it faster and was more
aggressive than the others.
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Zuckerberg returns to Harvard
in 2017,
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giving a more flattering
version of Facebook's origin.
180
00:10:00,960 --> 00:10:05,600
I am outside of my old dorm room,
Kirkland House, H33.
181
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And this is literally where I sat.
182
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And I had my little laptop here,
183
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and this is where
I programmed Facebook.
184
00:10:15,720 --> 00:10:21,120
It is my high honour to introduce
Dr Mark Zuckerberg.
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00:10:21,160 --> 00:10:25,800
A rapturous crowd sees Zuckerberg
given an honorary doctorate
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00:10:25,840 --> 00:10:29,000
from Harvard despite never
graduating.
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I remember that night, I launched
Facebook from...
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00:10:33,960 --> 00:10:36,320
..that little
dorm in Kirkland House.
189
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CHEERS AND WHISTLES
190
00:10:38,320 --> 00:10:41,240
I was excited to help connect
the Harvard community,
191
00:10:41,280 --> 00:10:44,040
but one day someone would connect
the whole world.
192
00:10:44,080 --> 00:10:47,560
You see, my hope was never
to build a company.
193
00:10:47,600 --> 00:10:49,760
I wanted to have an impact.
194
00:10:49,800 --> 00:10:53,680
Mark likes to portray himself
as like a nerd who just wanted
195
00:10:53,720 --> 00:10:56,960
everybody to connect and bring
the whole world together.
196
00:10:57,000 --> 00:11:00,480
And it was like Kumbaya.
And that's like his story, right?
197
00:11:02,600 --> 00:11:06,320
Mark's Facebook page
is really very curated.
198
00:11:06,360 --> 00:11:10,280
He definitely is trying to humanise
himself and project
199
00:11:10,320 --> 00:11:12,360
this image of being likeable.
200
00:11:12,400 --> 00:11:15,680
# Country roads, take me home... #
201
00:11:17,240 --> 00:11:19,880
That video where he was surfing...
202
00:11:21,440 --> 00:11:24,240
..and John Denver playing
in the background.
203
00:11:24,280 --> 00:11:25,960
# West Virginia... #
204
00:11:27,360 --> 00:11:29,680
You just can't imagine, like,
a marketing group sitting
205
00:11:29,720 --> 00:11:31,920
and saying, "Oh, I think
that's a really good idea."
206
00:11:31,960 --> 00:11:34,240
Going to can give me a hug?
Yay!
207
00:11:34,280 --> 00:11:37,840
Zuckerberg's marketing also relies
on his children
208
00:11:37,880 --> 00:11:39,680
and wife, Priscilla Chan,
209
00:11:39,720 --> 00:11:42,320
a paediatrician he's been with
since Harvard.
210
00:11:42,360 --> 00:11:44,200
All right, we good? Mm-hm.
211
00:11:44,240 --> 00:11:46,400
The pregnancy has been really fun
212
00:11:46,440 --> 00:11:49,640
and we're really looking forward
to meeting her.
213
00:11:49,680 --> 00:11:52,040
Mark is really looking forward
to meeting her.
214
00:11:52,080 --> 00:11:53,760
I mean, it's been 37 weeks,
215
00:11:53,800 --> 00:11:56,640
so I think it's time
for her to come out.
216
00:11:56,680 --> 00:11:58,440
I would like...
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00:11:58,480 --> 00:12:00,080
It's my turn to hold her!
218
00:12:02,160 --> 00:12:05,840
I think everything that Facebook
does is a PR campaign.
219
00:12:05,880 --> 00:12:10,520
Whether it's a scandal,
it's a business announcement,
220
00:12:10,560 --> 00:12:13,760
it's Mark Zuckerberg's personal
Facebook page
221
00:12:13,800 --> 00:12:17,040
and what he puts on it, it's PR,
it's image shaping.
222
00:12:17,080 --> 00:12:21,760
Like, the reality is that he is a
ruthless businessman
223
00:12:21,800 --> 00:12:26,320
and he has been aggressive
and he has been strategic
224
00:12:26,360 --> 00:12:28,320
the whole time.
225
00:12:37,840 --> 00:12:42,600
The first time I met Mark,
and if I was 24, he was probably 21.
226
00:12:44,320 --> 00:12:47,280
He wasn't really
Mark Zuckerberg yet.
227
00:12:47,320 --> 00:12:52,000
I mean, a little bit. But still,
I found him warm, kind, friendly.
228
00:12:53,400 --> 00:12:56,600
I didn't necessarily know
how extraordinary he was.
229
00:12:58,280 --> 00:13:00,000
My name is Leah Pearlman.
230
00:13:01,080 --> 00:13:04,000
I went to work at Facebook
in about 2006.
231
00:13:05,280 --> 00:13:07,240
And I invented the "awesome" button,
232
00:13:07,280 --> 00:13:09,360
which later became
the "like" button.
233
00:13:12,360 --> 00:13:14,960
My memory of being at Facebook
in the early days
234
00:13:15,000 --> 00:13:17,520
is we were all a little bit awkward.
235
00:13:17,560 --> 00:13:20,160
It was like an awkward group
of people.
236
00:13:21,600 --> 00:13:24,600
THEY COUNT: One, two, three, four,
237
00:13:24,640 --> 00:13:27,960
five, six, seven, eight.
238
00:13:28,000 --> 00:13:30,480
One thing I'm struck by when I watch
that video is
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00:13:30,520 --> 00:13:32,680
it brought me right back
to being there.
240
00:13:32,720 --> 00:13:34,000
There's beer down there.
241
00:13:40,920 --> 00:13:44,280
We were all young and optimistic.
242
00:13:44,320 --> 00:13:47,920
I was in the same friend
group as Mark.
243
00:13:47,960 --> 00:13:51,960
He laughed a lot and was
sometimes kind of arrogant.
244
00:13:52,000 --> 00:13:56,560
I'll just do a little intro and kind
of go into the interview.
245
00:13:56,600 --> 00:13:58,120
Should I put the beer down?
246
00:13:58,160 --> 00:14:01,120
No, no, actually, I'm going
to mention the beer.
247
00:14:01,160 --> 00:14:05,600
Just 21, a relaxed Mark Zuckerberg
toasts the success of Facebook
248
00:14:05,640 --> 00:14:09,360
by giving this interview,
amid eager media attention.
249
00:14:10,360 --> 00:14:14,000
I'm here in Palo Alto, California,
chillin' with Mark Zuckerberg
250
00:14:14,040 --> 00:14:15,880
of thefacebook.com.
251
00:14:15,920 --> 00:14:19,200
And we're drinking out of a keg
of Heineken because
252
00:14:19,240 --> 00:14:22,280
- what are we celebrating, Mark?
Just got three million users.
253
00:14:22,320 --> 00:14:23,840
Three million users. Yeah.
254
00:14:23,880 --> 00:14:27,800
And how long has Facebook
been around? Not that long.
255
00:14:27,840 --> 00:14:29,760
A little more than a year.
256
00:14:29,800 --> 00:14:32,360
Mark's confidence comes from
257
00:14:32,400 --> 00:14:34,960
his intellectual ability.
258
00:14:35,000 --> 00:14:38,960
I think he is
a very brilliant guy.
259
00:14:39,000 --> 00:14:40,760
His brain works very quickly.
260
00:14:40,800 --> 00:14:45,720
It's truly wired that way
that those elite engineers are.
261
00:14:45,760 --> 00:14:48,040
And one of the things
that I really liked about Facebook
262
00:14:48,080 --> 00:14:50,000
was that I could always
move so quickly.
263
00:14:50,040 --> 00:14:52,880
So, like, I wrote the original
application and, like, nine days,
264
00:14:52,920 --> 00:14:55,680
at the end of January
and that was cool.
265
00:14:55,720 --> 00:14:58,360
He thinks he's the smartest guy
in the room,
266
00:14:58,400 --> 00:15:01,280
but you'll never find a video of him
anywhere where you're like,
267
00:15:01,320 --> 00:15:04,480
"Oh, he's hilarious," or
"He has so much energy."
268
00:15:06,040 --> 00:15:08,600
I remember Mark confidently
telling me
269
00:15:08,640 --> 00:15:11,520
that this was a billion-dollar
company.
270
00:15:11,560 --> 00:15:14,760
He always liked to end meetings
or speeches by saying "Domination"
271
00:15:14,800 --> 00:15:19,320
until we had enough of a general
counsel sway over him
272
00:15:19,360 --> 00:15:21,440
to say stop saying that!
273
00:15:21,480 --> 00:15:24,520
That is the fast track
to an antitrust lawsuit,
274
00:15:24,560 --> 00:15:27,240
is to say domination at the end of
every company meeting.
275
00:15:27,280 --> 00:15:28,840
So please stop saying it!
276
00:15:32,560 --> 00:15:35,000
Mark Zuckerberg's bid for domination
277
00:15:35,040 --> 00:15:37,680
comes during a boom time
for Silicon Valley.
278
00:15:39,080 --> 00:15:41,000
Every few years a company
comes along
279
00:15:41,040 --> 00:15:43,240
which tries to change the way
we do things.
280
00:15:43,280 --> 00:15:46,120
I'm thinking about Apple
computers or Microsoft.
281
00:15:47,720 --> 00:15:51,600
The noughties is the age
of the internet, the iPod
282
00:15:51,640 --> 00:15:55,040
and hysteria over the latest phone.
283
00:15:55,080 --> 00:15:57,680
The tech giants are taking
over the world.
284
00:16:06,440 --> 00:16:09,640
Silicon Valley is a place
filled with dreams.
285
00:16:11,600 --> 00:16:14,120
Most of the dreams don't work out.
286
00:16:14,160 --> 00:16:16,920
It's an intensely Darwinian
environment,
287
00:16:16,960 --> 00:16:21,800
and the kind of things
that prosper here have a big idea
288
00:16:21,840 --> 00:16:26,120
and the story to go with it
that captures the imagination.
289
00:16:27,440 --> 00:16:29,560
Facebook was founded in 2004.
290
00:16:29,600 --> 00:16:31,520
I met Mark two years later.
291
00:16:32,600 --> 00:16:35,840
I'm Roger McNamee. I was an adviser
to Mark Zuckerberg.
292
00:16:38,720 --> 00:16:43,120
I got an email from an executive
at Facebook who said,
293
00:16:43,160 --> 00:16:48,280
"My boss is facing a crisis and he
needs to talk to someone
294
00:16:48,320 --> 00:16:52,120
"who is really experienced
and can keep their mouth shut."
295
00:16:53,720 --> 00:16:57,000
So, like, three hours later, Mark
Zuckerberg comes to my office
296
00:16:57,040 --> 00:16:59,760
and he looks just
like Mark Zuckerberg.
297
00:17:00,920 --> 00:17:04,080
I said, "Mark, I don't know why
you're here,
298
00:17:04,120 --> 00:17:06,880
"but I have a very strong
view about Facebook.
299
00:17:06,920 --> 00:17:08,560
"If it has not already happened,
300
00:17:08,600 --> 00:17:13,520
"either Microsoft or Yahoo is going
to offer ¤1 billion
301
00:17:13,560 --> 00:17:18,080
"to buy Facebook and everybody
you know will say,
302
00:17:18,120 --> 00:17:19,480
"'Take the money.'
303
00:17:19,520 --> 00:17:22,200
"I'm here to tell you, Mark,
I am certain
304
00:17:22,240 --> 00:17:25,320
"that if you sell the company,
305
00:17:25,360 --> 00:17:29,080
"whoever buys it - doesn't matter
who it is - will mess it up.
306
00:17:29,120 --> 00:17:33,200
"If you believe in the vision
that you had to create this company,
307
00:17:33,240 --> 00:17:35,520
"you need to see it through."
308
00:17:38,480 --> 00:17:41,880
What followed was the most painful
five minutes
309
00:17:41,920 --> 00:17:43,880
of my professional life.
310
00:17:43,920 --> 00:17:47,600
Mark doesn't say a word.
311
00:17:47,640 --> 00:17:48,880
So first...
312
00:17:50,680 --> 00:17:52,000
..then...
313
00:17:55,360 --> 00:17:57,000
At the one minute mark, I'm going,
314
00:17:57,040 --> 00:17:59,840
"Wow, he's really thinking
hard about this."
315
00:18:01,520 --> 00:18:03,840
The two minute mark,
I'm getting really uncomfortable
316
00:18:03,880 --> 00:18:07,280
because two minutes of silence
in that context is painful.
317
00:18:07,320 --> 00:18:10,440
The three minute mark,
I'm beginning to dig trenches
318
00:18:10,480 --> 00:18:13,040
in the upholstery of the couch
I'm sitting in.
319
00:18:13,080 --> 00:18:14,840
All I could do not to scream.
320
00:18:14,880 --> 00:18:18,320
And sometime around the five minute
mark, he finally goes,
321
00:18:18,360 --> 00:18:21,680
"Roger, you're not even
going to believe this.
322
00:18:21,720 --> 00:18:25,200
"That's why I'm here.
Yahoo, ¤1 billion.
323
00:18:25,240 --> 00:18:28,160
"Everybody's telling me to sell."
He said, "How did you know?"
324
00:18:28,200 --> 00:18:30,320
I said, "The really important
question is,
325
00:18:30,360 --> 00:18:31,880
"do you want to sell the business?"
326
00:18:31,920 --> 00:18:34,640
He goes, "No, but I don't want
to disappoint everybody."
327
00:18:34,680 --> 00:18:36,840
I go, "Whoa, hang on just a second.
328
00:18:36,880 --> 00:18:39,880
"If you don't want to sell it,
then we should just figure out
329
00:18:39,920 --> 00:18:41,880
"how to keep it from being sold."
330
00:18:43,360 --> 00:18:45,000
He was precocious.
331
00:18:45,040 --> 00:18:50,840
At 20 years old, he had already
many of the characteristics
332
00:18:50,880 --> 00:18:54,800
in terms of focus, intensity,
self discipline
333
00:18:54,840 --> 00:18:57,600
that I associated
with successful entrepreneurs.
334
00:18:59,160 --> 00:19:02,720
Zuckerberg's precociousness
can be seen in this interview
335
00:19:02,760 --> 00:19:07,160
as he heralds a new age
of the 20-something tech titan.
336
00:19:07,200 --> 00:19:10,160
I mean, you can hire someone
who's a software engineer
337
00:19:10,200 --> 00:19:11,920
and has been doing it for ten years,
338
00:19:11,960 --> 00:19:14,440
and if they're doing it for ten
years, and that's probably
339
00:19:14,480 --> 00:19:17,400
what they're doing for their life,
you know? And I mean, that's cool.
340
00:19:17,440 --> 00:19:19,960
But there's some things
that that person can do
341
00:19:20,000 --> 00:19:22,800
and they're definitely useful
within an organisation
342
00:19:22,840 --> 00:19:24,200
and can do a lot of stuff.
343
00:19:24,240 --> 00:19:27,280
But if you find someone
whose raw intelligence
344
00:19:27,320 --> 00:19:30,480
exceeds theirs but has ten years
less of experience,
345
00:19:30,520 --> 00:19:33,160
then they can probably adapt
and learn way quicker.
346
00:19:39,760 --> 00:19:45,280
By 2006, Zuckerberg has grown
the company to 12 million users.
347
00:19:48,640 --> 00:19:52,120
I watched him taking on kind
of a global responsibility.
348
00:19:53,960 --> 00:19:57,600
He has really changed the world
in some meaningful ways
349
00:19:57,640 --> 00:20:01,400
because everything that came
after was built on the fact
350
00:20:01,440 --> 00:20:05,360
that Facebook existed. I mean,
it innovated a whole frontier.
351
00:20:07,880 --> 00:20:10,080
Mark Zuckerberg is
an interesting leader
352
00:20:10,120 --> 00:20:12,200
because everyone knows
he's the guy.
353
00:20:12,240 --> 00:20:14,720
I don't think there has ever
in the history of the company
354
00:20:14,760 --> 00:20:18,720
been a time where anyone
inside the company questioned
355
00:20:18,760 --> 00:20:22,000
whether decisions were coming
from someone else or not.
356
00:20:22,040 --> 00:20:25,840
It is very much
a top down organisation.
357
00:20:25,880 --> 00:20:28,080
So the toughest times
at the company
358
00:20:28,120 --> 00:20:31,080
were the times where Mark
did do the wrong thing.
359
00:20:32,920 --> 00:20:36,720
In 2006, Zuckerberg launches
News Feed.
360
00:20:36,760 --> 00:20:40,800
For the first time, users' posts
are automatically shared
361
00:20:40,840 --> 00:20:42,760
with their Facebook friends.
362
00:20:42,800 --> 00:20:45,000
And all through testing
everyone warned
363
00:20:45,040 --> 00:20:47,160
this is going to feel
like an overload.
364
00:20:47,200 --> 00:20:50,040
People are going to feel
like you violated their privacy
365
00:20:50,080 --> 00:20:54,680
because you were just bombarding
people with more information at once
366
00:20:54,720 --> 00:20:57,040
than they have ever seen
in their life.
367
00:20:57,080 --> 00:21:00,280
And he decides to proceed.
You know, "We're just launching it."
368
00:21:00,320 --> 00:21:03,960
And it is just a disaster.
369
00:21:04,000 --> 00:21:06,200
There was an immediate backlash
370
00:21:06,240 --> 00:21:09,960
when users complained
that it invaded their privacy.
371
00:21:11,360 --> 00:21:13,800
This thing is universally hated.
372
00:21:13,840 --> 00:21:17,000
There's users protesting outside
our office and we all said,
373
00:21:17,040 --> 00:21:19,320
we told you this was going
to happen.
374
00:21:19,360 --> 00:21:22,160
But with most missteps, even
the ones that triggered these huge
375
00:21:22,200 --> 00:21:25,920
firestorms within the company,
it's rare that you see Mark
376
00:21:25,960 --> 00:21:28,640
acknowledge the idea was wrong.
377
00:21:28,680 --> 00:21:31,920
He does not think that he is wrong
at a fundamental level.
378
00:21:31,960 --> 00:21:35,520
The defining thing for Facebook
is that we're always pushing
379
00:21:35,560 --> 00:21:38,440
to build products that help people
share more information
380
00:21:38,480 --> 00:21:39,960
that wasn't available previously
381
00:21:40,000 --> 00:21:42,080
and make the world
more open and transparent.
382
00:21:42,120 --> 00:21:46,080
You can tie a lot of Facebook's
problems today in terms
383
00:21:46,120 --> 00:21:50,200
of the product's influence
on the world, where there's reason
384
00:21:50,240 --> 00:21:53,120
to be concerned that the influence
is not a positive one
385
00:21:53,160 --> 00:21:56,400
and maybe a very negative one.
386
00:21:56,440 --> 00:22:01,040
I do think you can tie a lot
of that back to the early days.
387
00:22:02,320 --> 00:22:05,560
Despite the uproar, Zuckerberg kept
News Feed
388
00:22:05,600 --> 00:22:09,120
with minor adjustments
to users' privacy settings.
389
00:22:10,320 --> 00:22:13,200
Mark learned from that
a very important lesson,
390
00:22:13,240 --> 00:22:16,280
which is if they ignore criticism,
the criticism will go away,
391
00:22:16,320 --> 00:22:17,640
which it did.
392
00:22:17,680 --> 00:22:20,520
I mean, News Feed became
the core of the entire product.
393
00:22:20,560 --> 00:22:23,880
He got in big trouble
and he talked his way out of it.
394
00:22:23,920 --> 00:22:26,800
Which set a pattern -
395
00:22:26,840 --> 00:22:31,280
both the thing he did wrong
and the way he got out of it
396
00:22:31,320 --> 00:22:34,600
were essentially identical
to what he's done ever since.
397
00:22:38,480 --> 00:22:43,840
At just 23, Zuckerberg is leading
a company worth ¤15 billion
398
00:22:43,880 --> 00:22:47,720
and operating in dozens
of countries worldwide.
399
00:22:52,760 --> 00:22:57,960
He got really hung up on the notion
of reaching a billion users.
400
00:22:58,000 --> 00:23:00,040
It's like, Mark, stop.
401
00:23:00,080 --> 00:23:02,200
There are seven billion people
in the world.
402
00:23:02,240 --> 00:23:05,120
So you're talking about 15%
of the population.
403
00:23:09,400 --> 00:23:12,880
Facebook's rise is pretty
unprecedented.
404
00:23:12,920 --> 00:23:16,720
It was clear Mark was going
to be a very important person
405
00:23:16,760 --> 00:23:19,600
in the world and
a very powerful person.
406
00:23:23,360 --> 00:23:27,320
Even seasoned interviewers
are buying into this nascent power.
407
00:23:29,480 --> 00:23:33,280
Like the founders of Google,
Larry Page and Sergey Brin,
408
00:23:33,320 --> 00:23:36,320
Mark Zuckerberg is looked up
to in Silicon Valley
409
00:23:36,360 --> 00:23:37,960
as a visionary.
410
00:23:38,000 --> 00:23:42,760
You seem to be replacing Larry
and Sergey as the people out here
411
00:23:42,800 --> 00:23:44,680
who everyone's talking about.
412
00:23:47,000 --> 00:23:49,160
You're just staring at me.
Is that a question?
413
00:23:50,480 --> 00:23:52,600
Everyone was talking about him.
414
00:23:52,640 --> 00:23:56,600
He's even imitated in wooden satire
on Saturday Night Live.
415
00:23:56,640 --> 00:23:59,200
Whoa. Mark... Mark Zuckerberg.
Hey, how are you?
416
00:23:59,240 --> 00:24:01,600
Oh, how am I? I'm bad.
OK.
417
00:24:01,640 --> 00:24:04,520
You got nominated for an Academy
Award for playing me.
418
00:24:04,560 --> 00:24:07,760
Why can't I go in there?
I'm the real Mark Zuckerberg.
419
00:24:07,800 --> 00:24:10,640
Yeah, and I'm pretty sure at least
one of those guys
420
00:24:10,680 --> 00:24:12,880
is the real Mark Zuckerberg.
No, I am.
421
00:24:12,920 --> 00:24:16,520
That guy's like my evil twin,
and that's just Andy Samberg.
422
00:24:16,560 --> 00:24:18,280
Those guys are such nerds.
423
00:24:18,320 --> 00:24:21,920
Even world leaders rub shoulders
with the young billionaire,
424
00:24:21,960 --> 00:24:23,800
however awkwardly.
425
00:24:23,840 --> 00:24:25,600
My name is Barack Obama,
426
00:24:25,640 --> 00:24:29,360
and I'm the guy who got Mark to wear
a jacket and tie.
427
00:24:30,800 --> 00:24:32,960
Zuckerberg is unstoppable.
428
00:24:33,000 --> 00:24:34,360
Thank you.
429
00:24:34,400 --> 00:24:38,560
Facebook has just grown to sort of
enormous proportions.
430
00:24:38,600 --> 00:24:41,680
It's bought Instagram,
it's bought WhatsApp,
431
00:24:41,720 --> 00:24:46,440
adding on lots of different areas,
like messaging, like photo sharing.
432
00:24:46,480 --> 00:24:52,240
Mark has previously said that
he idolises the Roman emperors.
433
00:24:52,280 --> 00:24:55,280
Zuckerberg himself strives also
for dominance
434
00:24:55,320 --> 00:24:58,840
and to be this canny operator
with himself at the helm.
435
00:25:02,000 --> 00:25:08,720
Mark has this unwavering
belief in his own greatness.
436
00:25:08,760 --> 00:25:14,080
He recognises his business
is as influential
437
00:25:14,120 --> 00:25:17,360
as the sum of Christianity
and Islam.
438
00:25:17,400 --> 00:25:20,200
I think Mark Zuckerberg believes
that Facebook is sovereign,
439
00:25:20,240 --> 00:25:25,280
like a country, and that he deserves
to be treated as a sovereign.
440
00:25:25,320 --> 00:25:28,200
He's been told his whole life
441
00:25:28,240 --> 00:25:32,200
that he can accomplish anything
he puts his mind to.
442
00:25:32,240 --> 00:25:34,440
He's been told that
there are no rules.
443
00:25:34,480 --> 00:25:36,760
One set of rules for the rich
and powerful
444
00:25:36,800 --> 00:25:39,360
and another set of rules
for everybody else.
445
00:25:39,400 --> 00:25:44,120
And he's rich and powerful,
and so no-one ever tells him no.
446
00:25:44,160 --> 00:25:49,480
The trick is, do those people
have some way of telling
447
00:25:49,520 --> 00:25:52,040
the difference between
right and wrong
448
00:25:52,080 --> 00:25:56,760
and the discipline to stop
before they do something harmful?
449
00:26:11,800 --> 00:26:14,720
I never wanted to become
a public figure.
450
00:26:16,000 --> 00:26:18,880
I don't know what anyone
would want to do with this.
451
00:26:18,920 --> 00:26:21,320
I wanted to stay home
and pet my cats.
452
00:26:21,360 --> 00:26:24,560
But we can't have everything
we want in life.
453
00:26:25,720 --> 00:26:30,280
I found myself in a position of
social responsibility by accident.
454
00:26:30,320 --> 00:26:33,200
Certainly, someone else
would be better suited for it.
455
00:26:33,240 --> 00:26:34,880
If I had been born with
a silver tongue,
456
00:26:34,920 --> 00:26:37,280
perhaps I could have fixed
everything within the system.
457
00:26:37,320 --> 00:26:38,760
Perhaps I could have persuaded Mark
458
00:26:38,800 --> 00:26:42,000
and everything would have been
gravy and rainbows.
459
00:26:43,840 --> 00:26:48,480
My name is Sophie Zhang.
At Facebook, I was a data scientist.
460
00:26:48,520 --> 00:26:51,400
Mark was widely respected
within the company.
461
00:26:51,440 --> 00:26:54,680
I would describe him
as fairly visionary.
462
00:26:56,000 --> 00:26:58,840
Facebook does serve an important
purpose for many people
463
00:26:58,880 --> 00:27:00,480
throughout the world.
464
00:27:00,520 --> 00:27:02,520
CHANTING
465
00:27:03,760 --> 00:27:06,520
The Arab Spring is
a very well-known example
466
00:27:06,560 --> 00:27:10,000
of the ability of Facebook
to connect activists,
467
00:27:10,040 --> 00:27:12,880
but it's certainly not
the only example.
468
00:27:14,400 --> 00:27:18,600
In 2022, the platform is
Ukraine's President Zelensky's
469
00:27:18,640 --> 00:27:22,960
weapon of choice in
his information war with Russia.
470
00:27:23,000 --> 00:27:25,280
That's why Russia saw fit
to ban Facebook
471
00:27:25,320 --> 00:27:28,360
as soon as it started
waging this war in Ukraine.
472
00:27:30,960 --> 00:27:34,360
But adoring fans see Zuckerberg
celebrate Facebook's
473
00:27:34,400 --> 00:27:36,760
positive influence in the world.
474
00:27:36,800 --> 00:27:38,720
It's not enough to just build
powerful tools.
475
00:27:38,760 --> 00:27:42,240
We need to make sure that
they're used for good. And we will.
476
00:27:42,280 --> 00:27:44,960
You know, we've seen the #MeToo
movement and the March for Our Lives
477
00:27:45,000 --> 00:27:47,200
organised, at least in part,
on Facebook.
478
00:27:47,240 --> 00:27:49,960
But we also need to keep building
479
00:27:50,000 --> 00:27:52,480
and bringing the world
closer together.
480
00:27:57,360 --> 00:28:01,840
Years earlier, and Facebook is
emerging as a key source of news
481
00:28:01,880 --> 00:28:06,720
for Americans deciding between
Donald Trump and Hillary Clinton.
482
00:28:06,760 --> 00:28:10,200
Well, at least I have a plan
to fight Isis... No, no.
483
00:28:10,240 --> 00:28:12,400
You're telling the enemy
everything you want to do.
484
00:28:12,440 --> 00:28:15,720
No, we're not. See, you're telling
the enemy everything you want to do.
485
00:28:15,760 --> 00:28:18,920
I hope the fact checkers
are...turning up the volume
486
00:28:18,960 --> 00:28:20,320
and really working hard.
487
00:28:20,360 --> 00:28:22,440
I think it really changed
with the Trump election,
488
00:28:22,480 --> 00:28:26,920
when people realised, "Oh, this
platform is not just a nice place
489
00:28:26,960 --> 00:28:30,080
"for Grandmother to share pictures
of her bunny.
490
00:28:30,120 --> 00:28:32,680
"It's actually a place
that can be abused
491
00:28:32,720 --> 00:28:35,160
"and can change
the political winds."
492
00:28:36,440 --> 00:28:40,280
I started to notice Facebook groups
that were notionally associated
493
00:28:40,320 --> 00:28:41,800
with the Bernie Sanders campaign
494
00:28:41,840 --> 00:28:44,240
spreading hate speech
about Hillary Clinton,
495
00:28:44,280 --> 00:28:46,680
and it was spreading in a way
that suggested
496
00:28:46,720 --> 00:28:50,280
that somebody was paying
to boost the stuff.
497
00:28:50,320 --> 00:28:52,120
So I'm going, "Wow.
498
00:28:52,160 --> 00:28:55,680
"People are using Facebook's
ad tools to spread hate speech,
499
00:28:55,720 --> 00:28:58,200
"disinformation and
conspiracy theories."
500
00:28:58,240 --> 00:29:01,480
So I reached out to Mark Zuckerberg
and Sheryl Sandberg,
501
00:29:01,520 --> 00:29:03,920
because I thought that there was
something about Facebook
502
00:29:03,960 --> 00:29:06,640
that was allowing bad actors
to harm innocent people.
503
00:29:06,680 --> 00:29:08,880
And they said, "Roger,
thanks for reaching out.
504
00:29:08,920 --> 00:29:12,960
"We disagree with you. We do not
think there's a systemic problem."
505
00:29:13,000 --> 00:29:19,480
And that was not a particularly
surprising response from them.
506
00:29:21,440 --> 00:29:24,360
Donald Trump won the campaign.
Facebook was the rails he rode on.
507
00:29:24,400 --> 00:29:26,240
He's still the train.
508
00:29:26,280 --> 00:29:29,480
I believe Facebook 100%
was the train tracks
509
00:29:29,520 --> 00:29:31,040
Trump's train drove on Clinton.
510
00:29:31,080 --> 00:29:34,400
..Clinton? No, Hillary failed.
Her Russian reset...
511
00:29:34,440 --> 00:29:39,360
In 2016, Brad Parscale is in charge
of putting millions of adverts
512
00:29:39,400 --> 00:29:41,400
promoting Trump on Facebook.
513
00:29:42,840 --> 00:29:47,040
One of the ads we put out
was Hillary Clinton was Pac-Man.
514
00:29:47,080 --> 00:29:49,200
All the dots were emails.
515
00:29:49,240 --> 00:29:51,600
The whole meme was her
trying to eat up all the emails
516
00:29:51,640 --> 00:29:53,360
before the FBI caught her.
517
00:29:53,400 --> 00:29:54,800
I thought that was clever.
518
00:29:54,840 --> 00:29:56,840
We got a cease and desist,
obviously, for it.
519
00:29:56,880 --> 00:29:58,880
You know, it was not easy.
520
00:29:58,920 --> 00:30:01,680
In 2016, Facebook wanted clicks.
They needed eyeballs.
521
00:30:01,720 --> 00:30:03,040
Money comes from more eyeballs.
522
00:30:03,080 --> 00:30:05,400
The more people click on stuff,
the more money they make.
523
00:30:05,440 --> 00:30:07,320
So if you made something
that was that clever,
524
00:30:07,360 --> 00:30:09,560
tens of millions of people
would see that ad.
525
00:30:11,360 --> 00:30:13,960
Facebook was, I think, very
delighted that we were doing this
526
00:30:14,000 --> 00:30:16,800
because millions of people started
turning on Facebook every day
527
00:30:16,840 --> 00:30:18,680
to watch President Trump -
more hours of it,
528
00:30:18,720 --> 00:30:21,320
more consumption, more talking.
529
00:30:21,360 --> 00:30:25,640
I've always kind of took Zuckerberg
as very agnostic to politics.
530
00:30:25,680 --> 00:30:27,840
So one of the executives at Facebook
took me to dinner,
531
00:30:27,880 --> 00:30:30,240
and they're like, "Well, we want you
to do this on Facebook."
532
00:30:30,280 --> 00:30:32,680
I looked at them and I said,
"I'm about to spend the most money
533
00:30:32,720 --> 00:30:34,720
"in the history of
digital advertising."
534
00:30:34,760 --> 00:30:37,040
They said, "How much do you think
you'll spend?" And I said,
535
00:30:37,080 --> 00:30:39,400
"Upwards of ¤100 million
on your platform."
536
00:30:41,120 --> 00:30:43,040
Their mouth just dropped.
537
00:30:43,080 --> 00:30:45,560
INTERVIEWER: Do you think Facebook
danced to your tune
538
00:30:45,600 --> 00:30:47,400
because you were paying them
so much money?
539
00:30:47,440 --> 00:30:51,120
I think a lot of people would be
pretty excited to get ¤100 million.
540
00:30:51,160 --> 00:30:53,520
Yeah. I think Facebook wanted
that 100 million bucks.
541
00:30:53,560 --> 00:30:57,840
Donald Trump will turn Washington
upside down, day one...
542
00:30:57,880 --> 00:31:01,320
The Trump campaign ended up spending
under half that amount,
543
00:31:01,360 --> 00:31:03,680
but still millions more
than Clinton.
544
00:31:03,720 --> 00:31:07,320
In response to Parscale's
allegations, Facebook said,
545
00:31:07,360 --> 00:31:10,960
"This accusation falsely implies
that we offered special treatment
546
00:31:11,000 --> 00:31:12,960
"to Trump's campaign when we didn't.
547
00:31:13,000 --> 00:31:15,560
"We offered identical support
to both campaigns,
548
00:31:15,600 --> 00:31:19,440
"which spent a total of ¤81 million
during that election."
549
00:31:19,480 --> 00:31:22,280
The amount of data Facebook had
550
00:31:22,320 --> 00:31:26,600
and understanding an ability
to change history,
551
00:31:26,640 --> 00:31:28,880
who gets elected, was amazing.
552
00:31:30,200 --> 00:31:32,400
Brad Parscale is really clever.
553
00:31:32,440 --> 00:31:35,000
He realises you could just target
each ad itself
554
00:31:35,040 --> 00:31:37,200
to the people who you need, right?
555
00:31:37,240 --> 00:31:39,760
So you can just do people
who are already
556
00:31:39,800 --> 00:31:44,240
going to be susceptible
to your message of outrage.
557
00:31:44,280 --> 00:31:48,000
In 2016, that was revolutionary
in politics.
558
00:31:48,040 --> 00:31:50,520
Did I invent that idea? No.
559
00:31:50,560 --> 00:31:53,600
But did I finally put it all
together to change the course
560
00:31:53,640 --> 00:31:55,880
of human history? Yes.
561
00:31:58,800 --> 00:32:02,120
2016 was a turning point, I think,
when we saw it happen.
562
00:32:02,160 --> 00:32:06,360
That is when I think the world woke
up to the power that Facebook had.
563
00:32:06,400 --> 00:32:08,800
Mark Zuckerberg can pretty much
do what he wants.
564
00:32:08,840 --> 00:32:13,800
He's a capitalist and he is seeking
to maximise profit,
565
00:32:13,840 --> 00:32:18,280
and so he seeks out opportunities to
make sure his company will succeed
566
00:32:18,320 --> 00:32:20,520
and he pushes the boundaries.
567
00:32:22,160 --> 00:32:27,440
By 2017, a quarter of the people
on earth use Facebook.
568
00:32:27,480 --> 00:32:31,960
CEO Mark Zuckerberg is just 33.
569
00:32:32,000 --> 00:32:35,000
Zuckerberg's unique in his power,
570
00:32:35,040 --> 00:32:37,800
in that he controls the company
in a way that...
571
00:32:37,840 --> 00:32:40,560
These other big tech platforms,
572
00:32:40,600 --> 00:32:43,160
there's not a single individual
that controls the company.
573
00:32:43,200 --> 00:32:47,240
He has a unique class of shares
and governance.
574
00:32:47,280 --> 00:32:49,960
You know, some people
have called him a dictator.
575
00:32:50,000 --> 00:32:51,440
He controls the company.
576
00:32:54,520 --> 00:32:59,280
The FBI later revealed that Russian
troll farms spread misinformation
577
00:32:59,320 --> 00:33:02,240
on Facebook in support of Trump.
578
00:33:02,280 --> 00:33:06,240
Zuckerberg had suspected, but
wouldn't admit it for eight months.
579
00:33:07,520 --> 00:33:11,720
I eventually realised that
you cannot trust these people,
580
00:33:11,760 --> 00:33:16,800
and anyone who trusts them
at this point is delusional.
581
00:33:16,840 --> 00:33:18,480
I had a choice.
582
00:33:18,520 --> 00:33:22,000
I could either resume my retirement
583
00:33:22,040 --> 00:33:25,080
and leave it to somebody else
to deal with it,
584
00:33:25,120 --> 00:33:31,680
or I could take what I knew and
see if I couldn't raise an alarm.
585
00:33:33,200 --> 00:33:34,880
And I decided to do the latter.
586
00:33:46,240 --> 00:33:50,880
By 2018, the US Senate is holding
Zuckerberg to account
587
00:33:50,920 --> 00:33:52,400
for Facebook's harms.
588
00:33:53,680 --> 00:33:59,560
Today's hearing on Facebook's
social media privacy
589
00:33:59,600 --> 00:34:03,160
and the use and abuse of data.
590
00:34:03,200 --> 00:34:07,040
Facebook is an idealistic
and optimistic company,
591
00:34:07,080 --> 00:34:10,320
but it's clear now that we didn't
do enough to prevent these tools
592
00:34:10,360 --> 00:34:12,480
from being used for harm as well.
593
00:34:12,520 --> 00:34:16,120
And that goes for fake news, for
foreign interference in elections
594
00:34:16,160 --> 00:34:20,240
and hate speech, as well
as developers and data privacy.
595
00:34:20,280 --> 00:34:23,000
And it was my mistake and I'm sorry.
596
00:34:23,040 --> 00:34:25,400
When Mark Zuckerberg
was called to Washington,
597
00:34:25,440 --> 00:34:27,320
it was this incredible thing
598
00:34:27,360 --> 00:34:30,600
that the CEO of one of the most
powerful companies on the planet
599
00:34:30,640 --> 00:34:32,560
is having to come testify.
600
00:34:33,840 --> 00:34:37,440
Senators questioned Zuckerberg
about mounting scandals,
601
00:34:37,480 --> 00:34:39,800
such as British firm
Cambridge Analytica's
602
00:34:39,840 --> 00:34:44,120
illegal harvesting of 87 million
Facebook users' data.
603
00:34:45,680 --> 00:34:49,960
How can consumers trust your company
604
00:34:50,000 --> 00:34:54,280
to be caretakers of their
most personal information?
605
00:34:54,320 --> 00:34:58,360
What is Facebook doing
to prevent foreign actors
606
00:34:58,400 --> 00:35:00,960
from interfering in US elections?
607
00:35:01,000 --> 00:35:03,240
Thank you, Senator. This is...
608
00:35:03,280 --> 00:35:06,920
One of my top priorities in 2018
is to get this right.
609
00:35:06,960 --> 00:35:10,640
He, you know, clearly tried to
answer questions
610
00:35:10,680 --> 00:35:12,680
and then get out of town.
611
00:35:15,480 --> 00:35:19,040
I've heard many times the idea
that Facebook cares primarily
612
00:35:19,080 --> 00:35:21,360
about American, about Western ideas.
613
00:35:21,400 --> 00:35:25,200
Some countries are considered
more important than others.
614
00:35:25,240 --> 00:35:28,520
Facebook was my second job
out of grad school.
615
00:35:30,000 --> 00:35:33,240
I was on the fake engagement team,
which was in Site Integrity,
616
00:35:33,280 --> 00:35:36,120
which was essentially the spam team.
617
00:35:36,160 --> 00:35:40,680
Whilst taking down spam, Sophie
uncovered thousands of fake accounts
618
00:35:40,720 --> 00:35:44,960
run by corrupt world leaders,
including in Honduras.
619
00:35:46,240 --> 00:35:48,840
It was very obvious that
the president of Honduras
620
00:35:48,880 --> 00:35:52,960
was behind this, that he was
manipulating the Honduran people
621
00:35:53,000 --> 00:35:54,160
on a grand scale.
622
00:35:56,000 --> 00:35:58,280
I found a number of cases
in many other countries,
623
00:35:58,320 --> 00:36:00,480
but most notably in Azerbaijan.
624
00:36:00,520 --> 00:36:03,840
It's so democratic that in 2013,
they accidentally released
625
00:36:03,880 --> 00:36:07,640
election results the day before
the actual election.
626
00:36:07,680 --> 00:36:10,680
The fake Facebook accounts
belonged to a regime
627
00:36:10,720 --> 00:36:14,600
accused of systematically
murdering opponents.
628
00:36:14,640 --> 00:36:16,600
I was very naive at the start.
629
00:36:16,640 --> 00:36:19,720
I thought they would just...
I had found this, that it was great.
630
00:36:19,760 --> 00:36:22,520
I would hand it over to the right
people, they would take care of it,
631
00:36:22,560 --> 00:36:26,480
then I could go back to my life
and petting my cats.
632
00:36:26,520 --> 00:36:29,040
What I quickly found was that
every time I submitted these
633
00:36:29,080 --> 00:36:32,240
through the proper channels,
they went into a black box shredder,
634
00:36:32,280 --> 00:36:34,080
where they were promptly ignored.
635
00:36:38,440 --> 00:36:41,920
I tried as best as I could
to fix Facebook from within,
636
00:36:41,960 --> 00:36:45,240
and every time it didn't work,
I escalated one step further.
637
00:36:45,280 --> 00:36:46,880
I talked to a team
and it didn't work,
638
00:36:46,920 --> 00:36:49,120
so I talked to the next team,
the next team.
639
00:36:49,160 --> 00:36:52,120
I did consider confronting Mark,
asking him in front of
640
00:36:52,160 --> 00:36:54,560
the entire company why we hadn't
done anything about it.
641
00:36:54,600 --> 00:36:56,960
My manager talked me out of it,
saying that it would be
642
00:36:57,000 --> 00:37:00,360
pretty confrontational
and would probably get me fired.
643
00:37:00,400 --> 00:37:03,960
I felt sometimes like the fate of a
country was resting on my shoulders.
644
00:37:05,400 --> 00:37:09,120
I never expected to have
this much responsibility.
645
00:37:09,160 --> 00:37:10,800
And I started losing sleep at night,
646
00:37:10,840 --> 00:37:13,040
staying up until 5.00
in the morning,
647
00:37:13,080 --> 00:37:16,080
wondering and crying and...
648
00:37:20,560 --> 00:37:22,760
INTERVIEWER: Do you want to stop?
No, I'm fine.
649
00:37:22,800 --> 00:37:24,920
I was under...
650
00:37:24,960 --> 00:37:28,760
I was under an extraordinary
amount of pressure
651
00:37:28,800 --> 00:37:33,160
within the company -
with no training, with no expertise.
652
00:37:33,200 --> 00:37:34,600
I was never...
653
00:37:34,640 --> 00:37:38,120
I was never trained to make
moral decisions of this sort.
654
00:37:41,880 --> 00:37:44,080
One of Mark Zuckerberg's
great skills
655
00:37:44,120 --> 00:37:48,480
was convincing the people
that his vision of a global network
656
00:37:48,520 --> 00:37:50,800
was the most important thing
anybody could do.
657
00:37:50,840 --> 00:37:56,240
What I discovered was that
Mark's idealism was...unbuffered
658
00:37:56,280 --> 00:38:01,480
by any concern for the people
who might be harmed along the way -
659
00:38:01,520 --> 00:38:04,120
"It's OK to harm other people
660
00:38:04,160 --> 00:38:06,080
"because our mission
is that important" -
661
00:38:06,120 --> 00:38:09,240
a dangerous form of libertarianism,
662
00:38:09,280 --> 00:38:13,240
that each of us is entitled
to do whatever we want
663
00:38:13,280 --> 00:38:15,800
without being
responsible for the consequences.
664
00:38:25,240 --> 00:38:28,840
I feel like my life
has had different chapters.
665
00:38:28,880 --> 00:38:31,880
And so, the Silicon Valley chapter
666
00:38:31,920 --> 00:38:34,960
was a lot about inventing things
that had never been invented before.
667
00:38:38,960 --> 00:38:41,480
When I think about Mark,
he's laughing.
668
00:38:41,520 --> 00:38:45,760
He's laughing so much, and...there
is so much lightness to him.
669
00:38:50,080 --> 00:38:52,680
I do remember having so much
admiration
670
00:38:52,720 --> 00:38:56,080
for the way he had a vision
and he knew what he wanted to say.
671
00:38:59,840 --> 00:39:04,800
But sometimes, I look at
how big Facebook is.
672
00:39:04,840 --> 00:39:08,320
I think it hurts because
I don't really love the direction
the company's gone.
673
00:39:09,640 --> 00:39:12,280
Well, Mr Zuckerberg,
you have a billion users
674
00:39:12,320 --> 00:39:14,120
and almost 50,000 employees,
675
00:39:14,160 --> 00:39:16,400
and so, you agree you have
a responsibility to remove
676
00:39:16,440 --> 00:39:19,000
harmful lies from your platform,
correct?
677
00:39:19,040 --> 00:39:20,520
The infrastructure...
678
00:39:20,560 --> 00:39:24,720
In 2020, Zuckerberg again faces
US lawmakers
679
00:39:24,760 --> 00:39:27,960
amid accusations that Facebook
profited
680
00:39:28,000 --> 00:39:30,400
from COVID-19 misinformation.
681
00:39:30,440 --> 00:39:34,480
Congressman, I think we have
a responsibility to, er...
682
00:39:34,520 --> 00:39:37,160
to limit the spread of content
683
00:39:37,200 --> 00:39:38,800
that's going to be harmful
for people.
684
00:39:38,840 --> 00:39:40,720
And also, if...if...if...
685
00:39:40,760 --> 00:39:43,240
I'd like to add that
I do not believe
686
00:39:43,280 --> 00:39:46,120
that we have any incentive
to have this content on our service.
687
00:39:46,160 --> 00:39:47,440
People don't like it.
688
00:39:47,480 --> 00:39:49,000
Except that... With all due respect,
689
00:39:49,040 --> 00:39:52,440
except that it is often
the most engaging. It's the most...
690
00:39:52,480 --> 00:39:56,160
It...it brings the most likes
or it brings the most activity,
691
00:39:56,200 --> 00:39:58,480
which, of course,
produces great profits.
692
00:39:58,520 --> 00:40:00,120
So you do have an incentive.
693
00:40:04,920 --> 00:40:08,120
The CEOs of these large technology
companies feel like
694
00:40:08,160 --> 00:40:13,320
they can do whatever they want
and are not accountable to anybody.
695
00:40:13,360 --> 00:40:16,000
The conduct of Facebook has been,
696
00:40:16,040 --> 00:40:18,800
of all these tech companies,
the worst.
697
00:40:20,680 --> 00:40:24,840
I hold him responsible for some
of the most horrific consequences
698
00:40:24,880 --> 00:40:26,800
that is driven by one objective -
699
00:40:26,840 --> 00:40:29,320
amassing greater and greater wealth
700
00:40:29,360 --> 00:40:32,040
and causing real harm
to our democracy.
701
00:40:32,080 --> 00:40:35,720
And so, I think that's behaviour
which is both immoral
702
00:40:35,760 --> 00:40:39,840
and disgraceful,
and worthy of contempt.
703
00:40:48,840 --> 00:40:51,320
Facebook has said that I was fired
for underperforming.
704
00:40:51,360 --> 00:40:54,280
I've heard people say that I was
fired for retaliation.
705
00:40:55,680 --> 00:40:57,400
On my final day at the company,
706
00:40:57,440 --> 00:41:00,160
I stayed up all night
writing my infamous memo.
707
00:41:02,640 --> 00:41:05,120
It was intended to summarise
the failure of Facebook
708
00:41:05,160 --> 00:41:08,360
to address the harm associated
with fake accounts.
709
00:41:08,400 --> 00:41:11,000
They said that I had blood
on my hands.
710
00:41:11,040 --> 00:41:13,720
They agreed it was terrible,
but they didn't think it was
711
00:41:13,760 --> 00:41:17,320
necessarily worth Facebook's time or
investment to do anything about it?
712
00:41:17,360 --> 00:41:20,160
That is the way I would
personally describe it...
713
00:41:20,200 --> 00:41:22,520
I have testified before
the European Parliament
714
00:41:22,560 --> 00:41:24,440
and the British Parliament.
715
00:41:24,480 --> 00:41:26,960
The US Congress hasn't yet asked me
to testify,
716
00:41:27,000 --> 00:41:29,000
though I'm sure they're very busy.
717
00:41:33,800 --> 00:41:35,640
I haven't yet tried to get
another job.
718
00:41:36,960 --> 00:41:40,080
I spend most of my time at home
petting my cats these days.
719
00:41:42,320 --> 00:41:44,960
Facebook have previously declined
to comment
720
00:41:45,000 --> 00:41:47,200
on why Sophie Zhang was fired.
721
00:41:50,320 --> 00:41:54,720
We sued Mark in 2004.
It's been 20 years.
722
00:41:54,760 --> 00:41:59,320
Yeah, there is a lot to be said
for letting bygones be bygones.
723
00:41:59,360 --> 00:42:02,360
It's very easy to hate on
Mark Zuckerberg.
724
00:42:03,640 --> 00:42:09,000
And it's very easy to write
the guy off as a sociopathic robot.
725
00:42:09,040 --> 00:42:13,120
But his wife had multiple
miscarriages, he has two girls,
726
00:42:13,160 --> 00:42:18,240
and he's been on the receiving end
of massively negative press.
727
00:42:18,280 --> 00:42:19,800
I think he's been humbled by that.
728
00:42:19,840 --> 00:42:22,360
Why do you think so many people
dislike you?
729
00:42:23,760 --> 00:42:25,600
Some even hate you.
730
00:42:27,040 --> 00:42:29,320
Well, I mean, it's not great,
um...but...
731
00:42:29,360 --> 00:42:31,200
HE LAUGHS
..but I...
732
00:42:31,240 --> 00:42:33,120
I mean, look, if I wanted people to
733
00:42:33,160 --> 00:42:36,920
think positively about me
as a person, um...
734
00:42:38,720 --> 00:42:41,120
I don't know, I'm not sure
if you'd go build a company.
735
00:42:43,000 --> 00:42:46,400
For my own psychology, the way
that I try to manage this stuff is
736
00:42:46,440 --> 00:42:49,920
I wake up in the morning and you
get, like, whatever emails you have.
737
00:42:49,960 --> 00:42:53,840
Often in there, there's
a fair amount of bad news.
738
00:42:53,880 --> 00:42:55,520
It's almost like getting punched.
739
00:42:57,360 --> 00:43:02,360
When I see him vilified
so one-sidedly, it hurts.
740
00:43:05,760 --> 00:43:10,840
When people just say what he's done
that's wrong,
741
00:43:10,880 --> 00:43:14,720
they're missing...a human.
742
00:43:15,880 --> 00:43:17,840
I don't think of Mark as perfect,
743
00:43:17,880 --> 00:43:20,800
it's just his choices
affect a lot more people
744
00:43:20,840 --> 00:43:22,520
than most of our choices.
745
00:43:22,560 --> 00:43:26,560
And so, the responsibility on him
is great.
746
00:43:28,920 --> 00:43:31,920
Zuckerberg has been working
to improve his reputation
747
00:43:31,960 --> 00:43:33,520
and secure his legacy.
748
00:43:36,160 --> 00:43:39,280
We all want our children
to live in a better world.
749
00:43:39,320 --> 00:43:40,920
So we started asking,
750
00:43:40,960 --> 00:43:44,480
can we cure all diseases
in our children's lifetime?
751
00:43:44,520 --> 00:43:45,720
We think so.
752
00:43:45,760 --> 00:43:47,880
APPLAUSE
753
00:43:47,920 --> 00:43:50,800
Zuckerberg is rebranding
as a philanthropist,
754
00:43:50,840 --> 00:43:53,760
and pledging to give away
¤45 billion
755
00:43:53,800 --> 00:43:55,720
through his charitable foundation.
756
00:43:55,760 --> 00:43:57,320
I love her.
757
00:43:57,360 --> 00:43:59,040
AUDIENCE LAUGH
758
00:43:59,080 --> 00:44:01,560
If you've studied people like
Mark Zuckerberg
759
00:44:01,600 --> 00:44:03,920
over the last few centuries, um...
760
00:44:03,960 --> 00:44:07,280
at some point, philanthropy
tries to rewrite their image
761
00:44:07,320 --> 00:44:09,240
in death and legacy.
762
00:44:09,280 --> 00:44:14,320
And, you know, Mark tried to,
I think, shape his image early.
763
00:44:14,360 --> 00:44:17,920
I don't think we know what
his legacy will be at this point.
764
00:44:17,960 --> 00:44:21,600
Today, we're going to talk
about the metaverse.
765
00:44:21,640 --> 00:44:24,160
I want to share what we imagine
is possible.
766
00:44:24,200 --> 00:44:27,920
The experiences you'll have, the
creative economy we'll all build,
767
00:44:27,960 --> 00:44:30,280
and the technology
that needs to be invented.
768
00:44:31,720 --> 00:44:33,480
Amid great fanfare,
769
00:44:33,520 --> 00:44:37,320
2021 saw Zuckerberg
stake Facebook's future
770
00:44:37,360 --> 00:44:40,640
on an ambitious virtual-reality
experience.
771
00:44:41,800 --> 00:44:43,320
Whoa! We're floating in space?
772
00:44:43,360 --> 00:44:45,400
A-huh. Who made this place?
It's awesome!
773
00:44:45,440 --> 00:44:46,720
Right? It's from a creator...
774
00:44:46,760 --> 00:44:49,640
Zuckerberg's vision is
that we're going to create
775
00:44:49,680 --> 00:44:53,120
an entire ecosystem
that people are going to live in
776
00:44:53,160 --> 00:44:55,640
as an alternative
to living in the real world.
777
00:45:00,120 --> 00:45:03,600
I mean, that is an incredibly
dystopian vision.
778
00:45:03,640 --> 00:45:06,920
The problem we have
with Facebook today
779
00:45:06,960 --> 00:45:11,040
is that through the data
they already have on you,
780
00:45:11,080 --> 00:45:14,840
Facebook is able to manipulate your
behaviour without your knowledge.
781
00:45:14,880 --> 00:45:17,920
In the metaverse,
they're going to control everything.
782
00:45:19,520 --> 00:45:21,080
Monitor your pulse,
783
00:45:21,120 --> 00:45:24,400
they're going to be able to monitor
your reaction, every single thing.
784
00:45:24,440 --> 00:45:27,440
And people should run,
not walk, to get away from.
785
00:45:29,920 --> 00:45:31,880
And people are running away.
786
00:45:31,920 --> 00:45:37,400
In recent months, Facebook's stock
price fell by nearly ¤700 billion,
787
00:45:37,440 --> 00:45:41,760
and the company announced
it's laying off 11,000 people.
788
00:45:41,800 --> 00:45:45,480
But I think all in all,
he's managed to build
789
00:45:45,520 --> 00:45:48,880
an incredibly large
global organisation
790
00:45:48,920 --> 00:45:52,120
that has become sort of part of
791
00:45:52,160 --> 00:45:54,680
the plumbing of how we communicate.
792
00:45:57,040 --> 00:45:59,760
And no-one can take that
away from him.
793
00:45:59,800 --> 00:46:01,400
I mean, even if he quit, he said,
794
00:46:01,440 --> 00:46:05,000
"I'm turning off Facebook today.
I'm done. Everyone go home."
795
00:46:05,040 --> 00:46:07,480
You know, he has changed the world.
796
00:46:07,520 --> 00:46:12,240
And so, I think that's more
meaningful to him than popularity.
797
00:46:13,840 --> 00:46:19,560
My suspicion is that his biggest
impact is still ahead of us.
798
00:46:37,520 --> 00:46:40,080
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