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Okay, my name's Kim Kardashian.
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I'm the dopest on the
ropest person in this class.
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You're 16-years-old
and cameras are rolling,
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00:00:08,130 --> 00:00:09,980
and you're telling
everybody I wanna be famous,
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I wanna be famous, I wanna be famous.
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Does anyone want to get a tape of this
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because I hope you do so you
can see me when I'm famous,
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and, oh, do you remember me
as this beautiful little girl.
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Kim Kardashian, she had one goal,
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make me the most famous
person in the world.
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The
Kardashians seemed so ordinary
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when they hit our screens 15 years ago.
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They're now the biggest
family in show business.
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They are victorious,
we have been vanquished.
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00:00:39,810 --> 00:00:41,660
They are, in fact, an industry.
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World domination next?
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Maybe.
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These films tell the story
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of how they captured
the world's imagination
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to become rich beyond
their wildest dreams.
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Their lives are for public consumption.
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So on Instagram the power
of the Kardashians' reach,
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00:00:59,320 --> 00:01:01,473
it's that valuable.
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00:01:03,120 --> 00:01:05,770
Together with Kim Kardashian
we broke the internet.
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That deal valued her
business at $1.2 billion,
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which is insane.
27
00:01:14,820 --> 00:01:17,630
What were they
like before they were famous?
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I think this is it.
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You know Khloe and Kourtney.
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They were in it to win
it from the beginning.
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I don't think I've ever known anybody
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who started out the way Kris started out.
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We've got the machine
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that's about to revolutionise
the way America walks.
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Barack
Obama thinks Kim Kardashian
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and Kanye West are the worst.
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And how did they conquer
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the world of celebrity?
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To have a reality star,
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whose career was essentially launched
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from a scandalous sex tape.
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Kim Kardashian West.
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Sit down and discuss
policy and prison reform
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with the sitting president?
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That only happens in America.
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It really is such an honour to be here.
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That's wild.
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All right, we're ready.
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No, you're right here.
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On the 14th October 2007,
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the Kardashians made their debut
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on an obscure U.S. cable channel.
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I need someone to make me laugh.
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The
title sequence portrayed
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a wholesome fun-loving
All-American family,
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but it gave no hint that the show
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was definitely not
traditional family viewing.
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That's it, we're done.
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Why did you make a sex tape?
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Because I was horny and I felt like it.
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The show
would enable the Kardashians
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to capitalise on an exciting new gap
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in the entertainment market.
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So this is where we are,
this is where it all happened.
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00:03:01,650 --> 00:03:04,310
Kim Kardashian lived right
here, in this building here,
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right here on South Clark Drive
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right here in West Hollywood.
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She came on her own, lived
in a one bedroom apartment
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00:03:11,631 --> 00:03:13,623
and built an empire.
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00:03:15,450 --> 00:03:18,243
My name is Sheeraz Hassan
and I make people famous.
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00:03:19,890 --> 00:03:21,710
Kim Kardashian did not
want to be a movie star,
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she didn't want to be a recording artist,
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she didn't want to do modelling, you know,
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she didn't want to do fashion.
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You know, what do you want?
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00:03:29,220 --> 00:03:33,170
Sheeraz, I wanna become the
most famous person in the world.
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00:03:33,270 --> 00:03:35,900
Is this your
first tour in LA, Paris?
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Paris, we love you.
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My first interaction with Kim
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is when she was Paris Hilton's assistant.
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Paris Hilton, you know,
was a huge reality star.
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So she was pretty much her
stylist, running errands.
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Where Paris Hilton was one of
the biggest stars in the world
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and Kim was her shadow.
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Can I get a picture with you?
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Thank you, I love your look.
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00:04:01,516 --> 00:04:02,249
Thank you.
88
00:04:02,349 --> 00:04:05,793
Now what Kim did was
very smart at the time.
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00:04:07,290 --> 00:04:11,253
She was photobombing media opportunities.
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00:04:13,410 --> 00:04:15,110
Even if I'm holding a bag,
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00:04:15,210 --> 00:04:16,640
even if I'm holding and
running your Starbucks
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I don't care what I'm
doing, I'm in that shot.
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00:04:22,860 --> 00:04:24,980
So when you have someone like Kim,
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that DNA and her entire focus
is I want to become famous,
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then she's gonna do whatever it takes.
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Hi.
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I just gotta do a screen cover.
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Oh my gosh.
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Mwah.
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You're not recording, aww.
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I was just doing a photo.
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Before the
Kardashians were discovered,
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Spencer and Heidi were the
big names in reality TV,
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portraying themselves as the
constantly rowing love birds
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in a show called "The Hills."
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Stacey's hand is
practically on your knee,
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I mean and dressed like that.
108
00:05:03,210 --> 00:05:05,720
How many times have you even seen her?
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00:05:05,820 --> 00:05:07,880
I remember meeting Kim,
I think the first time
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was when we were filming for "The Hills"
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00:05:10,163 --> 00:05:13,404
and she was coming over
to organise my closet
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00:05:13,504 --> 00:05:16,190
and I knew her as Paris's friend,
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and the Kardashians
hadn't been picked up yet,
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and she was so nice and, you
know, had a great work ethic.
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She never drank, and she
was always so on point,
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knew everybody's name.
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Just a very professional person.
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I wonder do you guys need footage?
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I have my own footage
that I got from Heidi
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when she was in the Girls
Gone Wild fashion show
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and we're back stage with Kim.
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This up here is a stash of tapes.
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I don't know where most of these are,
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but I think this is it
Heidi fashion show Miami.
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Boom.
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00:06:13,833 --> 00:06:16,142
Hi, how are you guys?
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The whole family's here.
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I remember she was did up,
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like ready for the Oscars
before anyone knew who she was.
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00:06:24,172 --> 00:06:25,172
Hi Sharon.
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without the lights looking like you do.
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You notice Kim takes her
photo and Heidi's nicer.
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00:06:40,950 --> 00:06:45,783
Boom, onto networking off
to work the room like a pro.
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00:06:48,630 --> 00:06:52,520
Kim was thirstier than us as
wild as that statement sounds,
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00:06:52,620 --> 00:06:55,040
you know, known as the
most fame whore couple,
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Kim blew us out of the water.
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And they were really targeting fame,
138
00:07:00,660 --> 00:07:03,410
and studying it and
taking it very seriously,
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00:07:03,510 --> 00:07:04,490
the entire family.
140
00:07:04,590 --> 00:07:07,383
So, they were in it to
win it from the beginning.
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00:07:10,530 --> 00:07:13,250
Starring in
a reality show was the key
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to finding fame for low-level celebrities
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lacking traditional showbiz talents.
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The Kardashians just
needed a foot in the door.
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My name's Eliot Goldberg.
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I was a co-creator and executive producer
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of "Keeping Up With the Kardashians."
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So I was looking for a celebrity family
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that we could put on television.
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I just remember being
hit like a lightning bolt
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in the meeting.
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I'm sitting there talking
to at that point was Bruce,
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now Caitlin, and he's
sort of rolling his eyes.
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He's talking about sports
and going like this,
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and Kris, you know,
saying you know what Kim,
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you know you blah, blah, blah,
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and it was just like sort
of watching a performance
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which I had had hundreds and
hundreds of pitches in my life,
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I'd never had a pitch like this,
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but I remember thinking
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we should try to do something with them.
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00:08:05,070 --> 00:08:06,740
Hey, I'm Kim Kardashian,
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00:08:06,840 --> 00:08:09,173
and I get to live every girl's dream.
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I can't believe it's actually my job.
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The original sales tape
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saw a perfectly coiffured Kim
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confidently posing as an established star.
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00:08:17,100 --> 00:08:20,664
If you think my life
is crazy, meet my family.
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00:08:20,764 --> 00:08:23,270
We kind of came up with
this idea to make Kim
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sort of the lead.
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We made her the narrator.
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And I thought that was sort
of a hook that made sense.
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I don't know what it is.
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Who knows if it's even a show,
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but my job as a development executive
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is to take chances and to try.
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As luck would have it,
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Lindsay Lohan's show
had just been cancelled,
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following a drink-driving
incident that left a cable channel
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with a gaping hole in their schedule.
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My name's Ted Harbert.
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E! at that time was a successful
but struggling network
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and I was brought in to try
to just put on more hit shows.
184
00:09:03,720 --> 00:09:07,924
I took I think it was a DVD
home and put it in the machine,
185
00:09:08,024 --> 00:09:10,460
came back the next morning
and said to my staff
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00:09:10,560 --> 00:09:11,870
I think this is a hit.
187
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We should put it on the air.
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We got a call on Monday.
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00:09:16,800 --> 00:09:18,740
Hey, Eliot, so, hey,
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00:09:18,840 --> 00:09:21,058
if we're gonna pick up
the Kardashian show,
191
00:09:21,158 --> 00:09:23,660
I need it on the air in six weeks.
192
00:09:23,760 --> 00:09:25,340
And I said, wait, wait, wait.
193
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Did you say you're going to
pick up the Kardashian show?
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Can someone (beep) help me,
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00:09:29,670 --> 00:09:31,520
like I'm really tired of doing all this.
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I'm buying something on the phone.
197
00:09:34,470 --> 00:09:35,390
The first season
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00:09:35,490 --> 00:09:36,901
of "Keeping Up With the Kardashians"
199
00:09:37,001 --> 00:09:39,410
followed a fail-safe formula,
200
00:09:39,510 --> 00:09:42,184
mixing banality with explosive arguments.
201
00:09:42,284 --> 00:09:43,880
Get the
fuck out of here.
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00:09:43,980 --> 00:09:47,046
Go to (beep) smooch get
the (beep) out of here.
203
00:09:47,146 --> 00:09:48,137
Oh my gosh psycho.
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00:09:48,237 --> 00:09:50,750
You're no
help, get the (beep) out.
205
00:09:50,850 --> 00:09:52,876
I've been involved with
a lot of family dramas
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00:09:52,976 --> 00:09:56,502
and it's kind of a simple formula.
207
00:09:56,602 --> 00:09:59,960
Conflict between family,
resolution at the end,
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00:10:00,060 --> 00:10:01,580
everybody hugs, we love each other.
209
00:10:01,680 --> 00:10:05,810
I narrowed that down to fight,
fight, fight, hug, hug, hug,
210
00:10:05,910 --> 00:10:06,770
love, love, love,
211
00:10:06,870 --> 00:10:09,380
and that's basically if you
watch the Kardashian episodes
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00:10:09,480 --> 00:10:11,793
it's what happens almost every episode.
213
00:10:13,950 --> 00:10:16,430
What really
gave the Kardashians the edge
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00:10:16,530 --> 00:10:18,110
was how perfectly poised
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00:10:18,210 --> 00:10:20,870
family members showed no embarrassment
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00:10:20,970 --> 00:10:23,630
discussing the most
intimate personal matters.
217
00:10:23,730 --> 00:10:25,490
When I first heard about Kim's tape
218
00:10:25,590 --> 00:10:28,220
as her mother I wanted to kill her,
219
00:10:28,320 --> 00:10:30,800
but as her manager I knew
that I had a job to do
220
00:10:30,900 --> 00:10:33,150
and I really just wanted
her to move past it.
221
00:10:34,560 --> 00:10:37,010
So there were rumours
that Kim had a sex tape
222
00:10:37,110 --> 00:10:38,540
going around Hollywood
223
00:10:38,640 --> 00:10:41,870
and she was adamant that this wasn't true.
224
00:10:41,970 --> 00:10:45,774
And then one morning we saw
an item in the "Daily News"
225
00:10:45,874 --> 00:10:48,590
that said that there
was a sex tape, in fact,
226
00:10:48,690 --> 00:10:51,080
and it was being touted
around porn companies
227
00:10:51,180 --> 00:10:53,017
and it was Kim Kardashian's.
228
00:10:54,000 --> 00:10:56,960
She was in Australia
at the beach with Paris
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00:10:57,060 --> 00:11:00,830
so we called her and Kim was in tears,
230
00:11:00,930 --> 00:11:03,920
she was absolutely in pieces,
231
00:11:04,020 --> 00:11:07,113
but she admitted that
there was a sex tape.
232
00:11:08,460 --> 00:11:10,547
I've gotta set up,
I'll be back in a minute.
233
00:11:10,647 --> 00:11:11,380
Can I see?
234
00:11:11,480 --> 00:11:12,313
Pop.
235
00:11:14,957 --> 00:11:16,280
The low quality home movie
236
00:11:16,380 --> 00:11:18,470
had been made four years earlier,
237
00:11:18,570 --> 00:11:20,450
filmed by Kim's then boyfriend,
238
00:11:20,550 --> 00:11:23,703
now forgotten, R&B star Ray-J.
239
00:11:25,020 --> 00:11:28,550
That's just a little taste
of me making it bounce tonight.
240
00:11:28,650 --> 00:11:30,980
What the film
lacked in production values
241
00:11:31,080 --> 00:11:32,090
was made up for
242
00:11:32,190 --> 00:11:35,630
by the uninhibited
performances of its stars.
243
00:11:35,730 --> 00:11:37,340
Everyone wanted to know,
244
00:11:37,440 --> 00:11:42,440
was this a strategic move to
catapult Kim Kardashian's fame,
245
00:11:42,720 --> 00:11:46,383
or were they victims of someone
violating their privacy?
246
00:11:49,320 --> 00:11:51,980
For many it
seemed too much of a coincidence
247
00:11:52,080 --> 00:11:54,260
that Kim's mentor, Paris Hilton,
248
00:11:54,360 --> 00:11:57,993
had also found fame following
the release of a tape.
249
00:12:00,870 --> 00:12:02,990
You remember Paris Hilton's sex tape,
250
00:12:03,090 --> 00:12:06,170
obviously put Paris
Hilton on another level
251
00:12:06,270 --> 00:12:07,470
when it came to stardom.
252
00:12:09,180 --> 00:12:12,080
I was told, Paris led Kim down that path
253
00:12:12,180 --> 00:12:16,070
and said, here is the road
map, put out a sex tape,
254
00:12:16,170 --> 00:12:18,350
the world will know your name.
255
00:12:18,450 --> 00:12:20,480
In February 2007,
256
00:12:20,580 --> 00:12:23,913
the Kardashians announced they
would sue the distributors.
257
00:12:25,620 --> 00:12:28,250
That law suit settled out of court.
258
00:12:28,350 --> 00:12:29,990
I'm going to give you my personal opinion,
259
00:12:30,090 --> 00:12:32,540
it was done to save face.
260
00:12:32,640 --> 00:12:34,850
I can tell you it's not the first time
261
00:12:34,950 --> 00:12:37,062
I've seen a frivolent law suit go out
262
00:12:37,162 --> 00:12:39,637
where all parties involved
know exactly what's going on,
263
00:12:39,737 --> 00:12:41,553
'cause it benefits everyone.
264
00:12:43,380 --> 00:12:44,420
Putting out a lawsuit,
265
00:12:44,520 --> 00:12:45,920
saying you didn't want to be a part of it,
266
00:12:46,020 --> 00:12:47,390
all of it fueled the fire
267
00:12:47,490 --> 00:12:49,610
of more people being
interested in seeing it
268
00:12:49,710 --> 00:12:51,663
'cause they're not supposed to see it.
269
00:12:52,590 --> 00:12:54,410
It is the highest grossing sex tape,
270
00:12:54,510 --> 00:12:56,703
celebrity sex tape of all time.
271
00:12:59,100 --> 00:13:02,570
The sex tape did have
relevance to my decision.
272
00:13:02,670 --> 00:13:05,090
I was a little worried
that we'd be criticised
273
00:13:05,190 --> 00:13:06,800
for putting Kim on.
274
00:13:06,900 --> 00:13:10,100
On the other hand I also
thought that the sex tape
275
00:13:10,200 --> 00:13:13,430
might attract viewers who
wondered, okay who was this woman,
276
00:13:13,530 --> 00:13:15,830
but that can help elevate curiosity
277
00:13:15,930 --> 00:13:18,480
and let's go check out what
this woman's all about.
278
00:13:20,880 --> 00:13:23,240
The gamble paid off.
279
00:13:23,340 --> 00:13:24,980
Despite industry critics,
280
00:13:25,080 --> 00:13:28,863
the audience wanted more and
the series was recommissioned.
281
00:13:30,630 --> 00:13:32,870
Kris pulled me aside, and she said,
282
00:13:32,970 --> 00:13:35,390
I just have a great feeling about this,
283
00:13:35,490 --> 00:13:37,390
and I just wanna make you one promise,
284
00:13:38,610 --> 00:13:41,713
with this family shit
always happens to us.
285
00:13:58,148 --> 00:14:00,305
While we breathe we hope
286
00:14:00,405 --> 00:14:03,365
and where we are met
with cynicism and doubt
287
00:14:03,465 --> 00:14:06,095
and those who tell us that we can't,
288
00:14:06,195 --> 00:14:08,465
we will respond with that timeless creed
289
00:14:08,565 --> 00:14:12,378
that sums up the spirit
of a people, yes we can.
290
00:14:15,405 --> 00:14:18,498
In 2008,
Obama makes history.
291
00:14:19,575 --> 00:14:22,115
He'd soon discover that middle America
292
00:14:22,215 --> 00:14:25,608
was more interested in a
different kind of celebrity.
293
00:14:26,445 --> 00:14:27,795
My name is Larry Hackett.
294
00:14:29,115 --> 00:14:31,805
I was the editor-in-chief
of "People" magazine.
295
00:14:31,905 --> 00:14:35,885
We were the final kind of
stamp of celebrity achievement.
296
00:14:35,985 --> 00:14:37,985
If you got on the cover
of "People" magazine
297
00:14:38,085 --> 00:14:41,675
you had arrived in the
pantheon of American stardom.
298
00:14:41,775 --> 00:14:44,375
And I go to Washington to interview
299
00:14:44,475 --> 00:14:47,178
the new president of the
United States, Barack Obama.
300
00:14:50,345 --> 00:14:52,625
We are leaving, the correspondent and I,
301
00:14:52,725 --> 00:14:54,095
and she says to me,
302
00:14:54,195 --> 00:14:55,745
so I'll talk to the press secretary
303
00:14:55,845 --> 00:14:57,035
and tell him about the cover,
304
00:14:57,135 --> 00:14:59,453
and I screw up the courage and I say,
305
00:14:59,553 --> 00:15:01,518
it's not gonna be the cover.
306
00:15:02,385 --> 00:15:03,815
She's like, what do you mean
it's not gonna be the cover?
307
00:15:03,915 --> 00:15:07,025
I'm like, we have a different
cover with this week.
308
00:15:07,125 --> 00:15:07,858
She said what is it?
309
00:15:07,958 --> 00:15:12,828
I said, Heidi Montag's breast surgery.
310
00:15:16,575 --> 00:15:18,455
On the cover the Obamas
311
00:15:18,555 --> 00:15:22,445
were relegated to a picture
the size of a postage stamp.
312
00:15:22,545 --> 00:15:24,845
I put Heidi Montag's breast surgery
313
00:15:24,945 --> 00:15:26,345
on the cover of the magazine
314
00:15:26,445 --> 00:15:29,795
instead of the new president
of the United States, why?
315
00:15:29,895 --> 00:15:31,685
Because I still believe to this day,
316
00:15:31,785 --> 00:15:33,275
it was gonna sell more.
317
00:15:33,375 --> 00:15:34,878
You can imagine his response.
318
00:15:38,625 --> 00:15:40,625
So that was the world we were living in.
319
00:15:46,065 --> 00:15:47,435
You guys
pulled up in the same time
320
00:15:47,535 --> 00:15:50,382
like all the sisters and know
what's going on and stuff.
321
00:15:50,482 --> 00:15:51,965
"Keeping
Up With the Kardashians"
322
00:15:52,065 --> 00:15:53,675
had just been recommissioned,
323
00:15:53,775 --> 00:15:56,208
but the family had yet
to make their fortune.
324
00:15:58,395 --> 00:16:00,065
It was keeping up with the Jones,
325
00:16:00,165 --> 00:16:01,775
you're shopping and
spending all this money.
326
00:16:01,875 --> 00:16:04,175
You're driving cars that you
might not be able to afford.
327
00:16:04,275 --> 00:16:06,035
You're spending millions of dollars,
328
00:16:06,135 --> 00:16:08,285
or racking it up on a credit card,
329
00:16:08,385 --> 00:16:10,385
so you can be best dressed,
330
00:16:10,484 --> 00:16:13,085
and be relevant within these magazines.
331
00:16:13,184 --> 00:16:13,918
And people are like,
332
00:16:14,018 --> 00:16:16,115
oh, how'd you go through
$10 million, dah, dah, dah.
333
00:16:16,213 --> 00:16:18,184
It's like that was easy at this time
334
00:16:18,285 --> 00:16:19,595
'cause reality TV
335
00:16:19,694 --> 00:16:23,315
is now getting put in with
A-list celebrities in the media.
336
00:16:23,415 --> 00:16:25,505
So we're going against their checks
337
00:16:25,605 --> 00:16:27,755
which are 25 million a movie,
338
00:16:27,855 --> 00:16:30,035
against our way smaller checks,
339
00:16:30,135 --> 00:16:31,992
you know, battling for headlines.
340
00:16:32,092 --> 00:16:35,285
"Entertainment Tonight,"
"Extra," "Access Hollywood."
341
00:16:35,385 --> 00:16:37,505
So, the playing field had levelled out,
342
00:16:37,605 --> 00:16:39,318
but we didn't have the budget.
343
00:16:41,835 --> 00:16:43,092
I remember if you look back,
344
00:16:43,192 --> 00:16:46,295
the Kardashians were in
massive credit card debt
345
00:16:46,395 --> 00:16:47,405
and there was a bunch of stories
346
00:16:47,505 --> 00:16:48,934
that had come out about that.
347
00:16:49,035 --> 00:16:52,578
They needed money and this show
changed their entire lives.
348
00:16:54,075 --> 00:16:57,425
They were using a facade
house for Kris Jenner's home,
349
00:16:57,525 --> 00:17:01,395
where it was this big, beautiful
home near Runyon Canyon
350
00:17:01,495 --> 00:17:02,885
that was very visible,
351
00:17:02,984 --> 00:17:04,953
but it wasn't even where
the Kardashians lived.
352
00:17:05,055 --> 00:17:08,315
And I think that was we
wanna put on a persona of
353
00:17:08,415 --> 00:17:10,775
we have more money than
we necessarily have,
354
00:17:10,875 --> 00:17:12,724
which I kinda love
355
00:17:12,825 --> 00:17:14,944
the whole Kim Kardashian
fake it 'til you make it
356
00:17:15,045 --> 00:17:16,395
really worked out for them.
357
00:17:20,355 --> 00:17:21,514
Right from the start
358
00:17:21,615 --> 00:17:23,915
the Kardashians had a plan to become rich
359
00:17:24,014 --> 00:17:25,758
beyond their wildest dreams.
360
00:17:26,835 --> 00:17:28,145
At that time, you got to remember,
361
00:17:28,245 --> 00:17:29,434
there was no social media.
362
00:17:29,534 --> 00:17:32,105
There was none of these
platforms out there, none,
363
00:17:32,203 --> 00:17:34,775
so the only thing that you
could get was the cameras,
364
00:17:34,875 --> 00:17:36,905
was the media, was the paparazzi,
365
00:17:37,005 --> 00:17:38,555
driving that level of fame.
366
00:17:38,655 --> 00:17:39,934
So if the strategy was
367
00:17:40,034 --> 00:17:43,655
once we make enough of a
noise in the tabloid world,
368
00:17:43,755 --> 00:17:46,885
once we make enough noise in the media
369
00:17:47,865 --> 00:17:49,925
covers would follow,
the brands would follow.
370
00:17:50,025 --> 00:17:52,788
That could monetize what they were doing.
371
00:17:57,555 --> 00:17:59,508
My name is Dan Wakeford.
372
00:18:00,495 --> 00:18:03,995
I was the editor-in-chief
of "Life & Style" magazine.
373
00:18:04,095 --> 00:18:08,135
It was 2008 and Kim wanted
a cover of the magazine
374
00:18:08,235 --> 00:18:10,655
and I was really scared
to give her a cover
375
00:18:10,755 --> 00:18:13,405
because you wouldn't usually
do that with a cable show.
376
00:18:13,505 --> 00:18:16,115
It would usually have to be a big star,
377
00:18:16,215 --> 00:18:18,213
but people were chattering about Kim
378
00:18:18,313 --> 00:18:22,445
and then one night she
invited me out to a club,
379
00:18:22,545 --> 00:18:26,224
with her friend, Brittny
Gastineau, and we pulled up,
380
00:18:26,324 --> 00:18:28,085
and there were cues around the block,
381
00:18:28,185 --> 00:18:29,675
there were lines around the block
382
00:18:29,775 --> 00:18:31,835
and I was like what is going on?
383
00:18:31,935 --> 00:18:32,667
Why are they here?
384
00:18:32,768 --> 00:18:34,055
And Brittny just looked at me.
385
00:18:34,155 --> 00:18:36,036
They're here for Kim.
386
00:18:36,136 --> 00:18:38,255
And it was a moment I
decided to take a risk
387
00:18:38,355 --> 00:18:40,305
and put her on the cover of the magazine.
388
00:18:46,034 --> 00:18:48,455
We did a great body
positivity interview with her
389
00:18:48,555 --> 00:18:51,695
and the cover line was I
have cellulite, so what?
390
00:18:51,795 --> 00:18:54,425
And it flew off the shelves.
391
00:18:54,525 --> 00:18:57,995
It was my biggest seller
I'd ever had at the time.
392
00:18:58,095 --> 00:19:03,095
Women just adored the fact
that she was being open
393
00:19:03,345 --> 00:19:05,928
and relatable and just like them.
394
00:19:08,655 --> 00:19:11,855
Kim was so good at
doing body-related stuff.
395
00:19:11,955 --> 00:19:15,035
How Kim lost 30 pounds, how
Kim's getting bikini ready.
396
00:19:15,135 --> 00:19:18,125
Like I remember always
seeing that as her way in
397
00:19:18,225 --> 00:19:19,865
and this is when these magazines
398
00:19:19,965 --> 00:19:21,635
sold three million plus a week.
399
00:19:21,735 --> 00:19:25,218
It was like dropping a
multi-platinum album.
400
00:19:28,215 --> 00:19:30,305
Once the new It-girl
401
00:19:30,405 --> 00:19:33,498
looked far differently than
what we've seen before.
402
00:19:34,725 --> 00:19:37,415
You know, everyone wanted
to start looking like
403
00:19:37,515 --> 00:19:38,525
Kim Kardashian
404
00:19:38,625 --> 00:19:42,517
because Kim Kardashian was
found to be very attractive
405
00:19:42,617 --> 00:19:44,868
by men everywhere.
406
00:19:46,275 --> 00:19:48,875
I remember we had an editor
at "TMZ" back in the day.
407
00:19:48,975 --> 00:19:52,655
He started to take a big liking
to Kim, he liked her butt,
408
00:19:52,755 --> 00:19:54,575
that's really what it came down to,
409
00:19:54,675 --> 00:19:56,165
and every video that we'd get,
410
00:19:56,265 --> 00:19:59,885
we would start focusing in on her backside
411
00:19:59,985 --> 00:20:02,945
and start saying this woman is beautiful,
412
00:20:03,045 --> 00:20:04,945
the world should pay attention to her.
413
00:20:05,995 --> 00:20:07,025
- Well.
- Hi.
414
00:20:07,125 --> 00:20:08,080
- Hello, what a pleasure.
- Nice to meet you.
415
00:20:08,080 --> 00:20:09,515
Kim
was quick to capitalise
416
00:20:09,615 --> 00:20:11,525
on her unique asset,
417
00:20:11,625 --> 00:20:14,405
and just 10 months after
the launch of her sex tape,
418
00:20:14,505 --> 00:20:16,445
she was in frank negotiations
419
00:20:16,545 --> 00:20:19,175
to grace the cover of an adult magazine.
420
00:20:19,275 --> 00:20:21,802
I'm very excited about having
you in the December issue.
421
00:20:21,902 --> 00:20:23,282
I'm very excited.
422
00:20:23,382 --> 00:20:24,115
Very excited.
423
00:20:24,215 --> 00:20:25,790
The great face, the hair, the booty.
424
00:20:25,890 --> 00:20:27,128
I think it will all go very well.
425
00:20:27,228 --> 00:20:28,205
The booty, he's got it.
426
00:20:28,305 --> 00:20:29,134
I have one little question.
427
00:20:29,134 --> 00:20:30,155
Okay.
428
00:20:30,255 --> 00:20:32,478
Does she have to take her clothes off?
429
00:20:32,578 --> 00:20:33,558
Oh yes.
430
00:20:35,715 --> 00:20:40,595
When we get to see Kim
and her mother, Kris Jenner,
431
00:20:40,695 --> 00:20:42,455
going back and forth to decide
432
00:20:42,555 --> 00:20:46,415
if she should do the cover
of "Playboy" magazine,
433
00:20:46,515 --> 00:20:47,568
people were all in.
434
00:20:48,660 --> 00:20:51,035
I mean, I'm sure she's
not just standing there
435
00:20:51,135 --> 00:20:52,025
with her boobs out.
436
00:20:52,125 --> 00:20:54,695
She's probably posing
and going like this.
437
00:20:54,795 --> 00:20:55,685
The show went on
438
00:20:55,785 --> 00:20:58,445
to document the sisters'
entertaining support
439
00:20:58,545 --> 00:21:00,455
for Kim's decision to bear all
440
00:21:00,555 --> 00:21:03,185
in an ultra-glamorous photo shoot.
441
00:21:03,285 --> 00:21:04,775
Then she sticks her butt out
442
00:21:04,875 --> 00:21:06,605
and then her stomach goes in more
443
00:21:06,705 --> 00:21:08,405
and her mouth is always open like?
444
00:21:09,495 --> 00:21:11,538
Why is her mouth open in every picture.
445
00:21:13,198 --> 00:21:16,535
I did do "Playboy"
a few months after Kim
446
00:21:16,635 --> 00:21:19,775
and she was really encouraging
that she didn't regret it
447
00:21:19,875 --> 00:21:21,545
and just go for it
448
00:21:21,645 --> 00:21:23,675
and just get the great photos
449
00:21:23,775 --> 00:21:26,465
and I ended up not doing the nudity route.
450
00:21:26,565 --> 00:21:28,969
You start getting, you
know, half a million dollars,
451
00:21:29,069 --> 00:21:30,905
it's a lot money,
452
00:21:31,005 --> 00:21:33,695
so it's like and they're
just like just boobs,
453
00:21:33,795 --> 00:21:35,495
and it's like, again, I don't have boobs
454
00:21:35,595 --> 00:21:37,545
otherwise they would have been in that.
455
00:21:39,915 --> 00:21:42,605
As season
two rolled into season three,
456
00:21:42,705 --> 00:21:44,435
the family quickly became known
457
00:21:44,535 --> 00:21:46,667
for their audacious pursuit of money.
458
00:21:47,805 --> 00:21:48,935
Kim Kardashian helped open
459
00:21:49,035 --> 00:21:52,415
their newest location
at 142 West 42nd Street,
460
00:21:52,515 --> 00:21:54,515
where Kim was presented
with the key to unlock
461
00:21:54,615 --> 00:21:56,435
the 2010 Charmin Restrooms.
462
00:21:56,535 --> 00:22:01,535
She was at the opening of the
new, hottest toilet in town,
463
00:22:01,902 --> 00:22:05,928
and good for her 'cause, you
know, look how she got paid.
464
00:22:07,215 --> 00:22:08,045
It's the 5th year in a row
465
00:22:08,145 --> 00:22:10,355
that Charmin is opening up great,
466
00:22:10,455 --> 00:22:13,235
gorgeous, clean restrooms, for you know,
467
00:22:13,335 --> 00:22:16,235
everyone to use in New York
City during the holidays.
468
00:22:16,335 --> 00:22:18,935
This is a great example
of Kim and the Kardashians
469
00:22:19,035 --> 00:22:21,832
not being too good for anything
and just really being there,
470
00:22:21,932 --> 00:22:23,075
putting their head down.
471
00:22:23,175 --> 00:22:24,875
She didn't have any attitude about it.
472
00:22:24,975 --> 00:22:25,955
She showed up.
473
00:22:26,055 --> 00:22:28,235
She had a great speech to the camera.
474
00:22:28,335 --> 00:22:30,198
Her hair, makeup, professional.
475
00:22:32,625 --> 00:22:34,655
Anything they got offered they would do.
476
00:22:34,755 --> 00:22:37,805
There was no no, like, they
said yes to everything,
477
00:22:37,905 --> 00:22:39,185
and eventually that paid off
478
00:22:39,285 --> 00:22:41,635
because they just were
everywhere at one point.
479
00:22:43,875 --> 00:22:45,545
The family
would soon find themselves
480
00:22:45,645 --> 00:22:48,138
fending off false advertising lawsuits.
481
00:22:49,425 --> 00:22:51,275
They were eventually forced to cut ties
482
00:22:51,375 --> 00:22:53,255
with a high interest credit card
483
00:22:53,355 --> 00:22:55,176
accused of targeting young people
484
00:22:55,276 --> 00:22:59,208
and a slimming supplement that
contained mostly caffeine,
485
00:23:00,075 --> 00:23:03,455
but in 2011 they secured a deal
486
00:23:03,555 --> 00:23:05,868
that would change the family's fortunes.
487
00:23:07,736 --> 00:23:08,915
I got a phone call.
488
00:23:09,015 --> 00:23:13,505
Oh, the CMO of Skechers
is gonna be at Mr Chow's
489
00:23:13,605 --> 00:23:14,435
in Beverly Hills.
490
00:23:14,535 --> 00:23:16,445
Kim, you're going out to dinner tonight.
491
00:23:16,545 --> 00:23:17,585
Where?
492
00:23:17,685 --> 00:23:18,425
You're going to Mr Chow's.
493
00:23:18,525 --> 00:23:19,685
Why?
494
00:23:19,785 --> 00:23:21,665
There's a huge marketing executive
495
00:23:21,765 --> 00:23:23,675
going to be eating at Mr Chow's.
496
00:23:23,775 --> 00:23:25,235
He's going to eat, he's
going to do what he wants.
497
00:23:25,335 --> 00:23:26,165
It doesn't matter.
498
00:23:26,265 --> 00:23:27,164
Yes, he doesn't know you, whatever,
499
00:23:27,164 --> 00:23:28,985
we're gonna get you a table.
500
00:23:29,085 --> 00:23:30,435
Kim, hey Kim.
501
00:23:34,425 --> 00:23:38,675
I made such a media
drama outside Mr Chow's
502
00:23:38,775 --> 00:23:41,345
that the CMO was just who is this?
503
00:23:41,445 --> 00:23:43,025
Who is this person?
504
00:23:43,125 --> 00:23:45,509
Oh, man, what are you doing?
505
00:23:45,609 --> 00:23:49,985
Later Kris Jenner ended up
closing a deal with Skechers,
506
00:23:50,085 --> 00:23:52,185
and she became the face of the Super Bowl.
507
00:23:54,225 --> 00:23:56,199
This commercial starts playing.
508
00:23:56,299 --> 00:23:57,717
Uh!
509
00:23:57,817 --> 00:23:58,565
Aah!
510
00:23:58,665 --> 00:23:59,735
And it cuts to a scene
511
00:23:59,835 --> 00:24:03,035
where it's Kim Kardashian
barely wearing any clothes.
512
00:24:03,135 --> 00:24:05,000
It's her and this guy.
513
00:24:05,100 --> 00:24:06,698
I don't really know how to say this,
514
00:24:06,798 --> 00:24:10,052
other than to just say it, you're amazing.
515
00:24:10,152 --> 00:24:12,215
And it honestly looks
like they're, like,
516
00:24:12,315 --> 00:24:13,865
recreating her sex tape.
517
00:24:13,965 --> 00:24:15,395
Like they're on top of each other.
518
00:24:15,495 --> 00:24:17,328
She's making a lot of innuendoes.
519
00:24:17,428 --> 00:24:21,845
The best I've ever had but
things just aren't working out.
520
00:24:21,945 --> 00:24:23,555
Well, that's not completely true.
521
00:24:23,655 --> 00:24:24,905
And then it cuts away
522
00:24:25,005 --> 00:24:26,675
and it's a Skechers commercial.
523
00:24:26,775 --> 00:24:27,875
It's something else.
524
00:24:29,775 --> 00:24:31,475
But the way they did it,
525
00:24:31,575 --> 00:24:32,735
really made you think
526
00:24:32,835 --> 00:24:34,535
that they were playing off of her sex tape
527
00:24:34,635 --> 00:24:37,098
and capitalising on that
whole thing once again.
528
00:24:39,315 --> 00:24:42,575
In 2012,
building on what would become
529
00:24:42,675 --> 00:24:44,945
a new business direction for the family,
530
00:24:45,045 --> 00:24:47,868
Kim decided to launch her latest perfume,
531
00:24:48,705 --> 00:24:51,305
but getting noticed in
the crowded marketplace
532
00:24:51,405 --> 00:24:54,695
would require an unorthodox PR technique.
533
00:24:54,795 --> 00:24:56,105
So you're launching a perfume.
534
00:24:56,205 --> 00:24:57,785
Okay, amazing but guess what,
535
00:24:57,885 --> 00:24:59,975
we want the news to talk about it.
536
00:25:00,075 --> 00:25:01,235
Do journalists care?
537
00:25:01,335 --> 00:25:04,985
No, they're not there to
make you rich and to promote.
538
00:25:05,085 --> 00:25:07,475
So I'm saying, okay,
then it's very simple.
539
00:25:07,575 --> 00:25:09,408
Then we have to disrupt this event.
540
00:25:11,685 --> 00:25:13,835
Kim was at her perfume launch
541
00:25:13,935 --> 00:25:17,178
and Kim walked the red carpet.
542
00:25:21,902 --> 00:25:26,902
Got flour bombed, and obviously
this made a lot of press.
543
00:25:34,845 --> 00:25:38,315
It's very convenient that
at a launch for a perfume,
544
00:25:38,415 --> 00:25:40,745
and while you're filming for your show,
545
00:25:40,845 --> 00:25:42,335
you get flour bombed,
546
00:25:42,435 --> 00:25:44,195
and this is where sometimes the viewers,
547
00:25:44,295 --> 00:25:45,125
or us as the viewers,
548
00:25:45,225 --> 00:25:47,255
we had to, like, tilt our
head like is this real?
549
00:25:47,355 --> 00:25:50,298
Did you really do this,
but you'll never know.
550
00:25:57,884 --> 00:25:59,075
I'm launching a fragrance.
551
00:25:59,175 --> 00:26:00,515
Guess what we do?
552
00:26:00,615 --> 00:26:02,495
You willing to get flour bombed?
553
00:26:02,595 --> 00:26:03,965
We have our discussions.
554
00:26:04,065 --> 00:26:06,425
Kim, team, okay, this
is what's gonna happen.
555
00:26:06,525 --> 00:26:08,105
You're gonna be fine,
you're gonna be safe,
556
00:26:08,205 --> 00:26:09,875
but we're gonna create a media moment.
557
00:26:09,975 --> 00:26:13,295
If we create media gold then
guess what's gonna happen?
558
00:26:13,395 --> 00:26:15,215
Everyone's gonna talk about your perfume,
559
00:26:15,315 --> 00:26:16,202
everyone's gonna buy it.
560
00:26:16,302 --> 00:26:17,945
Are the team on it?
561
00:26:18,045 --> 00:26:19,295
Of course, they're on it.
562
00:26:22,965 --> 00:26:23,975
Despite their talent
563
00:26:24,075 --> 00:26:26,345
for capturing the public's attention,
564
00:26:26,445 --> 00:26:29,135
it would take another
decade for the Kardashians
565
00:26:29,235 --> 00:26:31,475
to become billionaires.
566
00:26:31,575 --> 00:26:34,638
All thanks to the family's true genius.
567
00:26:35,955 --> 00:26:39,785
I can tell you the
reason why Kim Kardashian
568
00:26:39,885 --> 00:26:43,625
is one of the most famous
people in the world today,
569
00:26:43,725 --> 00:26:47,075
is because she had a
woman right beside her,
570
00:26:47,175 --> 00:26:50,585
who will do whatever it takes.
571
00:26:50,685 --> 00:26:52,655
Kris Jenner is a beast.
572
00:26:52,755 --> 00:26:56,525
This is a woman a real
definition of a media beast
573
00:26:56,625 --> 00:27:01,008
that's behind her daughter
who is all about business.
574
00:27:12,000 --> 00:27:13,956
Kris is one of
the best negotiators
575
00:27:14,056 --> 00:27:15,723
I've ever met in my life.
576
00:27:16,860 --> 00:27:19,700
I frankly didn't expect this mom of many
577
00:27:19,800 --> 00:27:21,590
with no legal training at all,
578
00:27:21,690 --> 00:27:24,620
to end up being such
a powerful negotiator.
579
00:27:24,720 --> 00:27:26,930
So confident
was Kris Jenner's vision
580
00:27:27,030 --> 00:27:29,210
of her family's earning potential,
581
00:27:29,310 --> 00:27:31,130
she made sure from the start
582
00:27:31,230 --> 00:27:34,850
there would be no unnecessary
sharing of the spoils.
583
00:27:34,950 --> 00:27:38,840
I had this policy saying
that if you become big stars,
584
00:27:38,940 --> 00:27:43,010
E! gets 10% of the action,
and Kris said, absolutely not.
585
00:27:43,110 --> 00:27:44,990
There's no chance I'm giving you 10%
586
00:27:45,090 --> 00:27:46,040
of what this family has become.
587
00:27:46,140 --> 00:27:47,817
And I said I need you to do this.
588
00:27:47,917 --> 00:27:51,260
She said, no we're not unknown.
589
00:27:51,360 --> 00:27:54,080
We're famous because of Kim's sex tape,
590
00:27:54,180 --> 00:27:56,480
and I said, yeah but that doesn't count,
591
00:27:56,580 --> 00:27:57,380
that's not right.
592
00:27:57,480 --> 00:27:59,780
It actually went back to
the lawyers in Philadelphia
593
00:27:59,880 --> 00:28:01,070
and they agreed with Kris.
594
00:28:01,170 --> 00:28:03,350
That they were known
and I couldn't use my,
595
00:28:03,450 --> 00:28:04,431
you're an unknown clause.
596
00:28:04,531 --> 00:28:07,070
I bet they regret that now
597
00:28:07,170 --> 00:28:09,663
if they had 10% of what
that family's pulled in.
598
00:28:11,700 --> 00:28:14,000
The most interesting
part about Kris Jenner
599
00:28:14,100 --> 00:28:16,940
is she was already a part
of the biggest TV show
600
00:28:17,040 --> 00:28:18,560
in maybe the history of the world,
601
00:28:18,660 --> 00:28:20,613
which was the O.J. Simpson trial.
602
00:28:21,540 --> 00:28:22,460
Word has been out
603
00:28:22,560 --> 00:28:25,997
throughout the whole Southern
California community,
604
00:28:26,097 --> 00:28:30,800
all kinds of bulletins saying
that O.J. Simpson is wanted.
605
00:28:30,900 --> 00:28:32,660
He's been charged in the two murders
606
00:28:32,760 --> 00:28:34,773
that took place Sunday night.
607
00:28:37,020 --> 00:28:40,233
Robert Kardashian was
this American attorney
608
00:28:40,333 --> 00:28:41,930
who came to fame
609
00:28:42,030 --> 00:28:44,510
because he was best
friends with O.J. Simpson
610
00:28:44,610 --> 00:28:48,710
and he also was a part of that legal team.
611
00:28:48,810 --> 00:28:51,003
America's
most famous murder trial
612
00:28:51,103 --> 00:28:54,710
catapulted the Kardashian
name into the limelight.
613
00:28:54,810 --> 00:28:57,890
As well as getting O.J.
Simpson off a double murder,
614
00:28:57,990 --> 00:29:01,400
Robert Kardashian was married to Kris.
615
00:29:01,500 --> 00:29:05,180
The whole O.J. Simpson
situation took place
616
00:29:05,280 --> 00:29:09,933
and I recognised right
away the name Kardashian.
617
00:29:15,060 --> 00:29:16,580
I'm Leslie Johnson Leech.
618
00:29:16,680 --> 00:29:18,977
I was dating Kris Jenner's father
619
00:29:19,077 --> 00:29:22,940
and Kris was 17-years-old at the time.
620
00:29:23,040 --> 00:29:28,040
Kris came from a family that
was not a very wealthy family.
621
00:29:29,400 --> 00:29:32,823
She was very beautiful
and she was very social.
622
00:29:33,870 --> 00:29:35,390
I don't think I've ever known anybody
623
00:29:35,490 --> 00:29:39,530
who started out the way
someone like Kris started out
624
00:29:39,630 --> 00:29:43,263
and then rose up the way she rose up now.
625
00:29:46,440 --> 00:29:49,430
It was
1973 when Kris first met
626
00:29:49,530 --> 00:29:53,523
the rich and well-connected
LA lawyer, Robert Kardashian.
627
00:29:57,240 --> 00:29:59,990
I started as a
photojournalist in Los Angeles.
628
00:30:00,090 --> 00:30:01,340
My name's Larry Schiller.
629
00:30:02,970 --> 00:30:07,070
And somewhere's in the '70s
I met Robert Kardashian
630
00:30:07,170 --> 00:30:09,933
who was married to this knockout chick.
631
00:30:11,430 --> 00:30:14,343
And it wasn't long that
Kris had the first baby,
632
00:30:15,960 --> 00:30:18,560
and Kris, she was almost a perfect mother.
633
00:30:18,660 --> 00:30:23,390
She was so devoted to the
girls, it was just unbelievable.
634
00:30:23,490 --> 00:30:27,290
Gee, you'd think the
Queen just had a new baby.
635
00:30:27,390 --> 00:30:28,820
In this rare home movie,
636
00:30:28,920 --> 00:30:31,310
shared on Kim's social media channel,
637
00:30:31,410 --> 00:30:33,590
it's clear how keen the couple were
638
00:30:33,690 --> 00:30:35,738
to have their family on film.
639
00:30:35,838 --> 00:30:37,130
Oh, what a great picture.
640
00:30:37,230 --> 00:30:38,720
That's a good one.
641
00:30:38,820 --> 00:30:41,180
When Kris was about to ready to turn 30,
642
00:30:41,280 --> 00:30:44,275
Robert said to me I wanna
make a video for her,
643
00:30:44,375 --> 00:30:47,240
and what we did is we took Kris
644
00:30:47,340 --> 00:30:50,060
and we went all around LA
645
00:30:50,160 --> 00:30:53,613
and she was singing to the music track.
646
00:30:55,500 --> 00:30:57,170
With a
taste for the high life,
647
00:30:57,270 --> 00:30:58,520
Kris set her sights
648
00:30:58,620 --> 00:31:01,310
on becoming more than
just a glamorous housewife
649
00:31:01,410 --> 00:31:04,700
and the couple divorced in 1991.
650
00:31:04,800 --> 00:31:06,680
When the divorce came about,
651
00:31:06,780 --> 00:31:09,740
Kris was pretty much
on her own financially,
652
00:31:09,840 --> 00:31:13,623
that's when Kris starts to
emerge as this businesswoman.
653
00:31:16,770 --> 00:31:18,680
She married
American sports hero
654
00:31:18,780 --> 00:31:22,400
and Olympic champion
Bruce, now Caitlyn Jenner,
655
00:31:22,500 --> 00:31:26,223
who was down on his luck
with just $200 in the bank.
656
00:31:27,570 --> 00:31:30,230
Kris is really what kind of pushed Bruce
657
00:31:30,330 --> 00:31:32,510
back into prominence.
658
00:31:32,610 --> 00:31:36,260
I always looked at Kris
as being the much more
659
00:31:36,360 --> 00:31:40,113
savvy marketing person and
business person than Bruce was.
660
00:31:41,231 --> 00:31:43,970
Him and Kris were doing
infomercials on TV,
661
00:31:44,070 --> 00:31:45,650
and selling fitness products.
662
00:31:45,750 --> 00:31:46,850
We've got the machine
663
00:31:46,950 --> 00:31:49,430
that's about to revolutionise
the way America walks.
664
00:31:49,530 --> 00:31:51,500
Here you had a
treadmill without a motor,
665
00:31:51,600 --> 00:31:52,700
and you had to do all the things.
666
00:31:52,800 --> 00:31:54,140
So instead of making it like,
667
00:31:54,240 --> 00:31:56,180
we couldn't afford to put a motor on this.
668
00:31:56,280 --> 00:31:58,820
It's like, boy you should
have this without a motor,
669
00:31:58,920 --> 00:31:59,900
because it's better.
670
00:32:00,000 --> 00:32:03,020
If you wanna go slow
you could slow it down.
671
00:32:03,120 --> 00:32:05,750
If you wanna go faster you can pick it up.
672
00:32:05,850 --> 00:32:08,660
They sold a lot of those units.
673
00:32:08,760 --> 00:32:10,250
I think it really just opened her up
674
00:32:10,350 --> 00:32:11,390
so that she could see
675
00:32:11,490 --> 00:32:13,850
that she could really
be anything she wanted
676
00:32:13,950 --> 00:32:17,043
and she had within her,
you know, all the tools.
677
00:32:20,430 --> 00:32:22,519
Kris
even got her new husband
678
00:32:22,620 --> 00:32:24,680
on the motivational speaker circuit
679
00:32:24,780 --> 00:32:27,423
and experimented with
a TV fitness channel.
680
00:32:28,260 --> 00:32:29,479
When the show started,
681
00:32:29,579 --> 00:32:31,280
and they just started endorsing things
682
00:32:31,380 --> 00:32:32,870
and popping up everywhere,
683
00:32:32,970 --> 00:32:34,733
that is really Kris Jenner
684
00:32:34,834 --> 00:32:37,729
putting into practise
what she did for Caitlyn.
685
00:32:37,829 --> 00:32:39,650
When Caitlyn was kind of down on her luck.
686
00:32:39,749 --> 00:32:41,240
I think she just took that experience
687
00:32:41,340 --> 00:32:43,309
and applied it to her girls.
688
00:32:43,410 --> 00:32:48,410
Once upon a time there was a little girl
689
00:32:48,633 --> 00:32:50,133
and she was happy.
690
00:32:51,350 --> 00:32:53,390
As this
intimate moment reveals,
691
00:32:53,490 --> 00:32:57,063
Kim was already perfectly at
ease in front of the camera.
692
00:32:58,229 --> 00:33:00,019
Being in front of cameras really started
693
00:33:00,120 --> 00:33:01,610
when they were little girls
694
00:33:01,710 --> 00:33:04,160
and every part of those girls' lives
695
00:33:04,260 --> 00:33:06,410
was being documented on a camera.
696
00:33:06,510 --> 00:33:10,519
So really their childhood
was a training ground
697
00:33:10,620 --> 00:33:11,870
for what was to come.
698
00:33:11,970 --> 00:33:14,570
The idea of, as a family,
699
00:33:14,670 --> 00:33:18,440
sharing everything that
happens is a huge decision,
700
00:33:18,539 --> 00:33:19,610
and I think very difficult.
701
00:33:19,710 --> 00:33:21,860
I've tried to think, would I ever do that?
702
00:33:21,960 --> 00:33:25,682
No, there's things I would
not want the world to see.
703
00:33:25,783 --> 00:33:27,722
Kris got it.
704
00:33:33,600 --> 00:33:34,549
By season four
705
00:33:34,650 --> 00:33:36,529
of "Keeping Up With the Kardashians"
706
00:33:36,629 --> 00:33:38,450
it would seem that there was nothing left
707
00:33:38,549 --> 00:33:40,279
for this family to share,
708
00:33:40,379 --> 00:33:43,113
but once again, they would deliver.
709
00:33:44,819 --> 00:33:46,249
Kourtney's pregnancy was a big deal
710
00:33:46,350 --> 00:33:49,850
because she's the first
person to get pregnant
711
00:33:49,950 --> 00:33:51,890
in the family, it's the first grandkid.
712
00:33:51,990 --> 00:33:54,950
It's just like the first
time you got to see that much
713
00:33:55,049 --> 00:33:57,212
intimate moment of someone's pregnancy.
714
00:33:59,597 --> 00:34:00,709
It wasn't just a 20-minute story
715
00:34:00,808 --> 00:34:02,749
for the audience to be engaged in,
716
00:34:02,850 --> 00:34:05,120
it's a nine-month-long narrative.
717
00:34:05,220 --> 00:34:08,029
So it really stretched out their storyline
718
00:34:08,129 --> 00:34:09,470
throughout the family.
719
00:34:09,569 --> 00:34:12,620
And back to, like, how
authentic the Kardashians are,
720
00:34:12,720 --> 00:34:14,510
they're even showing the birth.
721
00:34:14,610 --> 00:34:17,360
In the delivery room a baby
722
00:34:17,458 --> 00:34:21,230
is coming out of a you
know what, you know,
723
00:34:21,328 --> 00:34:25,382
so that's, like, they
put it all on camera.
724
00:34:27,208 --> 00:34:29,480
Kourtney's acting like nothing is wrong.
725
00:34:29,578 --> 00:34:31,699
She just is so calm.
726
00:34:31,800 --> 00:34:33,903
She isn't even crying, I'm crying.
727
00:34:35,801 --> 00:34:39,680
Oh my gosh.
728
00:34:39,779 --> 00:34:41,430
Do you wanna grab him?
729
00:34:45,962 --> 00:34:48,212
There you go, there you go.
730
00:34:50,921 --> 00:34:52,640
It's a boy it is.
731
00:34:52,739 --> 00:34:54,739
Oh my gosh.
732
00:34:57,180 --> 00:34:58,011
I mean,
733
00:35:00,538 --> 00:35:02,373
that's real TV right there.
734
00:35:04,980 --> 00:35:06,379
Yeah not give a damn, like yeah,
735
00:35:06,480 --> 00:35:08,900
I'll pull this kid out of
my vagina on national TV
736
00:35:08,998 --> 00:35:09,998
I don't care, right?
737
00:35:11,370 --> 00:35:13,352
No shame, they don't care.
738
00:35:18,029 --> 00:35:19,220
The
episode would prove to be
739
00:35:19,319 --> 00:35:21,140
their highest rated yet.
740
00:35:21,239 --> 00:35:23,770
Leading some viewers to
question if the pregnancy
741
00:35:23,872 --> 00:35:25,833
was a deliberate strategy?
742
00:35:27,180 --> 00:35:29,958
What was apparent with
our show, and any show,
743
00:35:30,060 --> 00:35:33,650
is to keep viewers hooked, you
need to keep bigger stories,
744
00:35:33,748 --> 00:35:36,980
and that's why on "The Hills"
it got to the point where,
745
00:35:37,078 --> 00:35:38,900
they have us doing all these fake fights
746
00:35:38,998 --> 00:35:40,458
because it needs to be more dramatic
747
00:35:40,560 --> 00:35:42,650
because people just want
more and more and more.
748
00:35:42,748 --> 00:35:46,129
So, with the Kardashians, to
maintain as far as they have,
749
00:35:46,230 --> 00:35:48,993
they always need a bigger story arc.
750
00:35:52,350 --> 00:35:57,095
I think Kris uses her
family's ups and downs
751
00:35:57,194 --> 00:36:01,640
as great selling points for the show.
752
00:36:01,739 --> 00:36:04,141
That's a great way to
explain exploitation.
753
00:36:07,680 --> 00:36:09,110
The
Kardashians had given more
754
00:36:09,208 --> 00:36:11,690
than any reality family before them,
755
00:36:11,788 --> 00:36:14,538
but their public were about to turn.
756
00:36:14,640 --> 00:36:15,919
I think some people felt bad.
757
00:36:16,020 --> 00:36:18,819
Other people loved watching her crumble.
758
00:36:31,500 --> 00:36:33,563
Kim was heading into her 30s,
759
00:36:33,662 --> 00:36:35,332
and she wanted to have children.
760
00:36:35,433 --> 00:36:38,644
She wanted to have what
her mother has had.
761
00:36:39,903 --> 00:36:42,563
She wanted to find her man,
762
00:36:42,662 --> 00:36:44,393
and she did something that many people do,
763
00:36:44,493 --> 00:36:49,223
she projected her fantasy of
married life onto somebody
764
00:36:49,323 --> 00:36:51,156
and tried to will it to happen.
765
00:36:52,473 --> 00:36:54,052
Season six introduced
766
00:36:54,153 --> 00:36:57,019
self-conscious looking
basketball star, Kris Humphries,
767
00:36:57,121 --> 00:37:01,372
and saw him sharing a carefully
staged marriage proposal
768
00:37:01,473 --> 00:37:03,042
with over three million viewers.
769
00:37:03,140 --> 00:37:05,854
Oh my God.
770
00:37:07,893 --> 00:37:11,243
This is like the moment that
every girl has dreamed of
771
00:37:11,341 --> 00:37:12,695
their entire life.
772
00:37:13,921 --> 00:37:14,961
You're crazy.
773
00:37:15,063 --> 00:37:16,720
I love you, will you marry me?
774
00:37:20,639 --> 00:37:22,055
Oh my God, yes.
775
00:37:24,143 --> 00:37:27,262
By the way, you're getting
married, what does that mean?
776
00:37:27,363 --> 00:37:28,792
Media gold.
777
00:37:28,893 --> 00:37:31,542
Sign that piece of paper,
this has now become a show.
778
00:37:38,253 --> 00:37:40,372
Kim getting married to Kris Humphries
779
00:37:40,473 --> 00:37:44,591
was the biggest thing
in entertainment news.
780
00:37:44,693 --> 00:37:46,618
It was the biggest wedding,
781
00:37:46,716 --> 00:37:50,524
I mean, falling short
of like a royal wedding.
782
00:37:53,943 --> 00:37:55,762
One thing that people know in TV
783
00:37:55,863 --> 00:37:57,381
that rates high are weddings.
784
00:37:57,483 --> 00:37:59,827
There's a lot of money to
be made on the backside,
785
00:37:59,927 --> 00:38:02,903
viewers are interested and
it's great for tabloids.
786
00:38:03,003 --> 00:38:04,881
So I definitely think Kim knew,
787
00:38:04,983 --> 00:38:06,743
there was nothing to
lose with this wedding,
788
00:38:06,841 --> 00:38:09,082
only lots of money to gain.
789
00:38:09,183 --> 00:38:10,372
That is one of the reasons why
790
00:38:10,473 --> 00:38:13,086
we had multiple weddings on television.
791
00:38:16,832 --> 00:38:20,662
You had E! involved, the press.
792
00:38:20,762 --> 00:38:24,473
You had like Vera Wang involved,
making all your dresses.
793
00:38:24,573 --> 00:38:25,613
It was a production.
794
00:38:25,711 --> 00:38:29,735
Like it was a big wedding on
top of an actual TV production.
795
00:38:31,921 --> 00:38:35,211
Every detail about this wedding,
796
00:38:35,313 --> 00:38:36,563
we were covering stories on
797
00:38:36,662 --> 00:38:39,363
because that was the only
thing people wanted to read.
798
00:38:41,719 --> 00:38:44,243
Kim are you
ready to tie the knot?
799
00:38:44,341 --> 00:38:46,644
Kim, have you picked out
your wedding dress yet?
800
00:38:48,243 --> 00:38:49,733
One of the things that
was our stock-in-trade
801
00:38:49,832 --> 00:38:52,461
at "People" magazine was
having wedding and baby photos.
802
00:38:52,563 --> 00:38:55,582
We'd had Julia Roberts' kids,
803
00:38:55,683 --> 00:38:57,412
we'd had Britney's wedding,
804
00:38:57,512 --> 00:38:59,961
we'd had Brad and Angelina kids.
805
00:39:00,063 --> 00:39:02,338
It was something that we did.
806
00:39:02,439 --> 00:39:05,122
Wow, Kim,
you look beautiful Kim.
807
00:39:05,223 --> 00:39:07,162
I entered into
negotiations with Kris Jenner
808
00:39:07,262 --> 00:39:10,070
about the wedding pictures for Kim.
809
00:39:10,170 --> 00:39:11,369
Hiya Kris.
810
00:39:12,320 --> 00:39:13,054
How are ya?
811
00:39:13,153 --> 00:39:13,887
Good.
812
00:39:13,987 --> 00:39:14,720
I mean it's a card game.
813
00:39:14,820 --> 00:39:18,305
She was, you know, carving me
up with a smile on her face.
814
00:39:21,679 --> 00:39:22,506
That I think was one of those indicators
815
00:39:22,506 --> 00:39:25,774
where she started to realise
how famous they were.
816
00:39:26,643 --> 00:39:28,012
At this point in time
817
00:39:28,113 --> 00:39:30,113
I wasn't gonna say no to these pictures.
818
00:39:32,493 --> 00:39:33,591
Exclusive photos
819
00:39:33,693 --> 00:39:35,693
of the quintessential blushing bride
820
00:39:35,792 --> 00:39:39,845
were sold to the magazine
for a reported $1.5 million.
821
00:39:41,341 --> 00:39:44,723
They put her on the cover
with a knowing smile.
822
00:39:44,823 --> 00:39:46,733
I dedicated like two
days to this wedding
823
00:39:46,832 --> 00:39:48,832
'cause I think it was
like a two day special,
824
00:39:48,933 --> 00:39:50,332
and I was like all in.
825
00:39:50,433 --> 00:39:52,131
Like I remember before it even aired,
826
00:39:52,233 --> 00:39:54,503
I woke up the day Kim was
marrying Kris Humphries
827
00:39:54,603 --> 00:39:56,302
and I was like, Kim's
getting married today.
828
00:39:56,403 --> 00:39:58,537
Like that's how invested I was in it.
829
00:39:59,762 --> 00:40:00,683
Friends and family,
830
00:40:00,783 --> 00:40:02,961
I would like to present
for the very first time,
831
00:40:03,063 --> 00:40:05,247
Mr. and Mrs. Kris Humphries.
832
00:40:10,149 --> 00:40:12,683
On the 9th October 2011,
833
00:40:12,783 --> 00:40:17,243
10.5 million people would tune
in to a well-choreographed,
834
00:40:17,341 --> 00:40:19,912
picture perfect fairy-tale wedding,
835
00:40:20,012 --> 00:40:21,936
breaking all the network's records.
836
00:40:23,037 --> 00:40:24,385
Baby, you're my wife now.
837
00:40:24,485 --> 00:40:26,278
How weird is that?
838
00:40:26,378 --> 00:40:28,465
Now you're stuck with me forever.
839
00:40:28,564 --> 00:40:30,473
Perfect.
840
00:40:30,573 --> 00:40:31,305
In reality
841
00:40:31,406 --> 00:40:34,206
the couple had married seven
weeks before the broadcast,
842
00:40:36,841 --> 00:40:39,952
during which time an unexpected storyline
843
00:40:40,052 --> 00:40:41,753
had been developing.
844
00:40:41,853 --> 00:40:43,223
And everyone's scratching their heads,
845
00:40:43,323 --> 00:40:45,622
everyone's hearing
rumours around the family
846
00:40:45,723 --> 00:40:49,206
that Kris and Kim aren't getting on.
847
00:40:51,156 --> 00:40:52,162
During that period of time
848
00:40:52,262 --> 00:40:54,921
I had got her millions of
dollars to come to Dubai
849
00:40:55,023 --> 00:40:59,024
as an appearance and I said
to Kim bring your husband,
850
00:40:59,126 --> 00:41:00,353
come, you know, it's okay.
851
00:41:00,452 --> 00:41:02,153
I'll add him to the roster no problem.
852
00:41:02,253 --> 00:41:04,086
She said, "No, Sheeraz."
853
00:41:04,186 --> 00:41:04,917
I said why not?
854
00:41:05,019 --> 00:41:08,003
She said, "Oh, he holds me back."
855
00:41:08,103 --> 00:41:09,711
I think Kris Humphries got
into the family and was like,
856
00:41:09,813 --> 00:41:10,546
looked around and said,
857
00:41:10,644 --> 00:41:12,563
I don't know if this is
the situation for me.
858
00:41:12,662 --> 00:41:14,211
I'm not sure I can handle this.
859
00:41:23,131 --> 00:41:23,866
And as I recall
860
00:41:23,966 --> 00:41:25,167
they were married for
about an hour-and-a-half
861
00:41:25,167 --> 00:41:26,523
and then they got divorced.
862
00:41:27,903 --> 00:41:29,753
Kim Kardashian
dropped the bombshell
863
00:41:29,853 --> 00:41:32,363
that she's splitting from
her soon to be ex-hubby,
864
00:41:32,461 --> 00:41:36,394
Kris Humphries, after only
72 days of wedded bliss.
865
00:41:38,823 --> 00:41:40,702
The world went wild
866
00:41:40,802 --> 00:41:43,552
when they saw Kim had filed for divorce.
867
00:41:43,653 --> 00:41:46,162
You had to wrap your head
around the shock and awe of
868
00:41:46,262 --> 00:41:48,037
did they really just go
through this big wedding
869
00:41:48,139 --> 00:41:50,626
to then file for divorce?
870
00:41:50,725 --> 00:41:51,969
It almost didn't make any sense.
871
00:41:52,068 --> 00:41:53,091
Kim's marriage
872
00:41:53,193 --> 00:41:55,461
lasted less than three months.
873
00:41:55,563 --> 00:41:58,613
It is estimated the
family made $18 million
874
00:41:58,711 --> 00:42:00,515
from the deals associated with it.
875
00:42:04,292 --> 00:42:06,058
I think that people probably thought,
876
00:42:06,158 --> 00:42:07,973
oh, this is all for reality TV.
877
00:42:08,073 --> 00:42:09,052
This wasn't real
878
00:42:09,153 --> 00:42:12,893
because how can you leave
a marriage that quickly?
879
00:42:12,993 --> 00:42:14,872
You didn't give it 90 days, you know,
880
00:42:14,973 --> 00:42:18,353
most jobs, you get like
a 90 day, you know,
881
00:42:18,452 --> 00:42:21,023
before you get evaluated or
before you get your benefits.
882
00:42:21,122 --> 00:42:22,465
He didn't even get a chance
to get his health benefits,
883
00:42:22,465 --> 00:42:23,376
you know.
884
00:42:28,292 --> 00:42:29,126
Kim.
885
00:42:31,302 --> 00:42:34,523
After the divorce was
filed, Kris then tried to say,
886
00:42:34,622 --> 00:42:36,867
no, no, no I want this marriage annulled,
887
00:42:36,966 --> 00:42:38,885
under the basis of fraud.
888
00:42:42,753 --> 00:42:45,052
And the second he threw out the word fraud
889
00:42:45,153 --> 00:42:46,564
everyone attached to it,
890
00:42:47,881 --> 00:42:50,512
and then a lot of people
pointed to Kim Kardashian said
891
00:42:50,613 --> 00:42:53,243
you just used the world
892
00:42:53,341 --> 00:42:56,586
and you used this marriage
as a publicity stunt.
893
00:43:00,302 --> 00:43:03,233
We have so much going
on in our lives right now,
894
00:43:03,332 --> 00:43:05,603
that we don't need to make up things,
895
00:43:05,702 --> 00:43:09,893
or fabricate issues to
create a television show.
896
00:43:09,993 --> 00:43:11,183
That is just ridiculous.
897
00:43:11,283 --> 00:43:14,496
It's not like, you know, for
any kind of financial gain.
898
00:43:18,243 --> 00:43:20,826
The
Kardashians ratings plummeted.
899
00:43:27,046 --> 00:43:27,952
And the press just ate her up.
900
00:43:28,052 --> 00:43:30,711
They just called the family like scammers,
901
00:43:30,813 --> 00:43:32,693
and they just did this for money.
902
00:43:32,792 --> 00:43:34,426
At this point there's nothing you can do
903
00:43:34,524 --> 00:43:36,683
to keep the interest of the audience.
904
00:43:36,783 --> 00:43:38,091
They don't trust you anymore.
905
00:43:38,193 --> 00:43:40,564
Their reputation took a huge hit.
906
00:43:44,943 --> 00:43:45,832
But I thought for sure,
907
00:43:45,933 --> 00:43:49,103
like, oh, this might be the
beginning of the end for them.
908
00:43:49,202 --> 00:43:52,012
This was a failing moment
that people wanted to spotlight
909
00:43:52,113 --> 00:43:53,243
and highlight and say,
910
00:43:53,341 --> 00:43:55,733
see, you shouldn't be
paying this much attention
911
00:43:55,832 --> 00:43:56,945
to the Kardashians.
912
00:44:01,202 --> 00:44:04,433
But then Kim pulls a great move
913
00:44:04,533 --> 00:44:08,631
and she doubles back to this
guy who's always liked her
914
00:44:08,733 --> 00:44:13,024
called her Kim Karjohn, and
his name was Kanye Omari West.
915
00:44:17,073 --> 00:44:19,823
Kimye wasn't just a
cute celebrity nickname,
916
00:44:19,921 --> 00:44:23,046
like that was an enterprise a huge one.
917
00:44:29,313 --> 00:44:32,693
What they did is they
fed the beast of Instagram.
918
00:44:32,792 --> 00:44:36,216
That deal valued her
business at $1.2 billion.
919
00:44:38,131 --> 00:44:41,421
Together with Kim Kardashian
we broke the internet.
920
00:44:41,523 --> 00:44:45,533
This is clearly a Black girl
look that you've co-opted.
921
00:44:45,631 --> 00:44:47,229
Kim Kardashian West.
922
00:44:48,961 --> 00:44:51,720
Fame got Kim Kardashian
into the Oval Office.
70741
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