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There is something really important in art that you should be paying attention to and
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that's creating your own style or basically doing everything that you can every day to
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create your own style or kind of start building your style.
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This is not something you can achieve in a day or two, it's probably going to take years,
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but you should try to find your identity and your own voice in terms of visual design and
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how you present your work.
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If you, for example, look through my portfolio, you can clearly see that these are images
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created by one person.
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There is a similar type of angling and camera work and lighting and the way I use colors
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or toning in my images because, you know, that's what I like.
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Same goes to my photography portfolio, okay, if you look at them, you'll see the same theme
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appearing, so there are headshots, you know, long lens, shallow depth of field, quite moody
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and they're quite, you know, quite mysterious sometimes because that's what I like, there's
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a lot of negative space, quite even toning either on the brownish side or black and white
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or very kind of like light brown.
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So that's my style, okay, and that's what I'm going for.
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So you need to find that voice and you will not find it without practice.
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I remember years ago, there was someone, one of my clients approached me and asked me to
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teach them someone else's toning style, so post processing style for portraits on Instagram.
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And I said, what would you want to learn someone else's style?
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And he said something terrifying, he said, because it's popular, you know, with girls
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or whatever.
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And I was like, this is the most retarded shit I've ever heard, because instead of following
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other people and becoming one of many, you should try to follow your heart and try to
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come up with something unique and something that's going to be speaking for you, right?
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So if someone sees your images, they'll think, oh shit, oh yeah, this is probably his image.
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If you look at established artists, really, really established artists on art station,
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like for example, Paul Chardasson, and you look at his work, you can clearly see that
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these coming from the same person.
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He works on massive scales, a very orthographic sort of long lens compressed shots.
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And usually these are massive objects with, you know, with a lot of detail, environmental
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shots, mostly heaving towards sci-fi, so you can see who makes these images.
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So if you see something like this on internet, the first thought's going to be, well, this
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is probably Paul's image, right?
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And there are many examples like this on art stations, so you can find really established
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artists, they just simply create something in this style, because that's what they want.
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You will never see a Disney character in here, because that's not what he wants, what he
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likes, right?
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So it's very important to send a specific message to your clients through your portfolio,
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okay?
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You want to be consistent, you want to sort of achieve a consistent style, and send more
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or less the same message with every single image, even though they're very different.
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So whether you create a truck, or a lamp, or an environment, or whatever, you should
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basically speak on your behalf.
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What is your level of skill, how you like working, what you're creating, and what is
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your style?
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For example, if they need someone like you for a game, they know exactly who to reach.
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Because let's say you have a lot of different images on your art station, and they kind
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of like covering archvies, and let's say some cartoonish stuff, and maybe some sci-fi, and
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some organic, you know, modeling, whatever, and it's just, the client will not know who
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is he talking to, okay?
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He's talking to one person, or many people.
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If you create a portfolio like this, you just simply tell your client that you're a very
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immature artist, and you don't really know what you want.
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More importantly, you cannot reproduce something else in a similar style, because you simply
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don't have one yet.
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So what you need to do to create your own style, first of all, don't force it, okay?
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Just take it easy.
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It's gonna come with time.
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It's not something you can develop in two days, or two months, or even maybe two years.
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Maybe it's gonna take ten, maybe more, I don't know.
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I've been working in art for over two decades.
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There are people out there who work in art, you know, for decades.
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So people with longer experience, they're senior artists, okay?
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So eventually they'll get there.
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But you know, the speed within which people get there is different for everyone.
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But you should kind of start searching for different types of art, different styles,
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and see what you really like, what is inspiring you, and then start creating visual libraries
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that kind of fit your image, or fit your kind of artistic taste, right?
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And once you do that, eventually, based on all these examples, you're gonna start creating
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something that's gonna be your own style.
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And it's very important, because you will gain a sort of a unique identity among other
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artists.
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They're gonna respect you for what you're doing, they're gonna, you know, recognize
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that this is your work, and you're also going to finally find your own voice and be able
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to project your own, you know, your own style onto everyone else, okay?
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And show them, you know, who you really are.
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So you know, don't rush it, take it easy, it's gonna come with time.
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But think about it consciously, and when you, let's say, look through different examples
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of art on ArtStation or Internet, don't think in the terms that, oh, this is popular, that's
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what I should be doing.
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No, think that, oh, this is something I like and I agree with, how about we're gonna make
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it better or different, do you know what I mean?
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So this is how your brain should be working.
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Just remember, the top artists out there, they all have unique styles, and everyone
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is following them.
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So don't be someone who follows others.
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You should become someone that others want to follow and imitate.
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And then you will know that you have your own style.
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Thanks for watching, and I'll see you in the next one.
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