All language subtitles for VEED-subtitles_English (US)_Intro template Amazon FBA_7. Analysis

Hello and welcome back to the 7th video in the

FBA reselling program, where I'll be teaching you exactly how

to analyze products properly so that we pick out only

good products and avoid the bad ones.

Just before we get started, though, I just wanted

to take a quick moment to let you guys

know that in the Results page on Tactical Arbitrage,

you have the option to filter your results.

The only one I'd advise you using in

this section here is maybe the weight column.

By clicking this button right here,

you can filter the column.

So let's say I don't want to see

in this example anything that's over £12.

I just put twelve here, hit apply, and

it's going to remove all the products that

weigh more than £12 from the Results page.

So I don't use many filters here, only this one.

This is the only one I suggest you

use, and it's to filter out those oversized

products if they haven't been filtered out already.

Now, when you want to get started analyzing

products, what you're going to have to do

is click this button right here.

What this button does is it opens both

the source site and the Amazon site.

So let's give you an example.

If I hit this button, what it does again

is it opens the source site so where we

can buy it from, and then the Amazon listing.

So that's really the first part.

And when you find good products, that's the

button you're going to want to hit.

When you find products that meet all of our base

conditions, you're just going to hit this button right here

and it's going to open both sites for you.

If this button happens to not work, if it's

only opening one site and not both sites at

the same time, just message Tactical Arbitrage here and

they'll be able to fix that for you.

So now we're ready to get started in analyzing

the product that we found in the last video.

So here it is.

This is the product that we had found together.

And so really, the first step of the analysis is to

try to find this product at the best price possible.

Okay, so this is the source site that

was given to us by Tactical Arbitrage.

But my very first tip for you is

to never, ever rely on this website only.

So never just rely on the source site

that Tactical Arbitrage is given to you.

Odds are if a product is available on

one website, it is very likely to be

available on another website as well.

So the very first thing I do, regardless of

if the product is in stock or if it's

already at a good price, it doesn't matter.

The very first thing I like to do is to

select the title and go look it up on Google.

So what I do on Google is I scroll through

the websites here just to see if I can find

it for cheaper, maybe for free shipping on another website.

Maybe there's going to be

more units on another website.

Maybe there's going to be more

cash back on another website.

So I just try to find it on

other websites to find the best deal possible.

So we can clearly see that on this

site right now, it's not the same exact

product because the color is different.

But basically you would just go through these results.

I don't advise you go past page two on Google.

Like, let's say you've gone through page one

and then through page two as well.

So let's say we go all the way

down here and we go to page two.

So if you haven't found it by the end of page

two, it probably means you won't be able to find it.

So don't waste any more of your time, but just go

quickly through these results to try to find it elsewhere.

Okay?

You can also use the shopping tab

to make it quicker, but that's it.

So always just use Google to try to

find the product elsewhere because you can typically

find better deals on other websites that Tactical

Arbitrage will not have found for you.

So moving back to the product now, the

first thing that we're looking at of course,

is the price and the availability.

Right now this product will sell between

64 99, depending on the variation here.

So let's say it was 64 99 for our variation,

but we can also see that it's out of stock.

If ever you see that a product is

out of stock on the website that Tactical

Arbitrage gave you, do not give up.

Just go look for it on Google,

try to find it on another website.

So that's the very first step.

But now for the purposes of this example, let's say that

64 99 was our price and that it was available.

We will now move on to the analysis that's

going to be done on the Amazon listing itself.

So this is the Amazon listing.

Now on the Amazon listing, there's

a couple of things you'll see.

You'll see, of course, your keepa extension.

This is what keepa looks like.

You'll see the helium ten extension?

So these extensions are all found in the PDF.

Be sure to download all of the

extensions that are in that PDF.

You will need all of them.

They are very important for this analysis right here.

So what we first want to do, of course, is to check

if the product is going to be profitable for us or not.

I think that's the very first thing that

you should be doing when analyzing a product.

So this is the revenue calculator by Helium Ten.

It's completely free, and I'll show you how to use it.

Okay, so as you can see, there are two sides.

There's the MFN which stands for Merchant

fulfilled or FBM filled by merchant.

So that's one thing this is not what we're doing.

We are doing FBA, so we will

always use this side of the calculator.

I'll definitely explain to you later on in the

video what the difference between FBM is and FBA.

But for now, let's say we want

to calculate the profit on the calculator.

What we're going to have to

do is enter the selling price.

So right now, it sells for 66 99 and our product cost.

So our product cost right now is 64 99.

And if you're wondering whether there's any extra

fees or taxes maybe that you should include

on this number, you should definitely be including

your state sales tax to start.

So let's say you buy it for 64 99.

That's before tax.

You should include the amount after tax.

So let's say after tax, for an

example, it turned out to be $68.

And then the other thing I like to do, just to be safe,

is to add an extra dollar on top of that to cover for

the per unit shipping fee and the per unit storing fee.

These are averages.

So on average, it costs fifty cents per unit to ship

a product to Amazon and 50 cent per unit to store.

So you can input whatever your after tax amount is

in here and add one dollars on top of that.

So, just to repeat, what we've done

is 64 99, which is before tax.

Then I'm just taking this as an example.

Let's say our sales tax was $4.

Extra, it would be 68 99, and then

plus one, it would be 69 99.

So this would be our real cost for the product.

And as you can see with the Amazon fees that

are here, they would charge us $14 for the sale.

We would be actually losing $17.

So this product is clearly not

profitable for us at this price.

We would have to sell it at a much higher price

in order for it to make sense to buy this product.

So let's say we sell it for 99 99.

Then it makes a lot more sense

to be able to buy this product.

A quick note on how to calculate

the return on investment, the ROI.

The ROI is simply calculated by dividing the return.

So this is the return over the

investment, and this is your investment.

So in this case, it would be ten divided

by 69 times 100, because it's a percentage.

So let's do it, for example, ten divided

by 69 times 100, this is 14%. Okay?

Remember in the last video, I told you that in the

beginning, you're aiming for a minimum of 15% of ROI.

So this would just pass.

I mean, this would be acceptable if we

were able to sell it for 99 99. Okay.

Ideally, what we're looking for, though, as your business

progresses, is an average of around 30% ROI.

But in the beginning, if it's making you 15%

ROI, then you should definitely consider that product.

But so far this product actually sells for 66 99.

So on this price point, we've determined

that it's not profitable for us.

But I wouldn't stop the analysis right here.

It could be that the product is selling for 66

99 today, but that it typically sells for more.

We don't know that just yet, but so

far it doesn't look good for this product.

It looks like it will lose us money.

So that's how you calculate the

profits here using the profit calculator.

And then the next step we're going to

be wanting to look at is the competition.

I want to take you guys to the

competition analysis right now so you understand a

bit more how the competition works on Amazon.

And to do so, we're going to click this

blue button right here, which is again, another extension

that can be found in the PDF.

So by clicking this button, we can start analyzing

the competition and seeing how many sellers are on

the listing, who is selling the product, how many

units they have, their price, their fulfillment type.

And we'll start with the seller name.

So right now there are two sellers

that are selling this product, okay?

There's Kite Baby and KTY store.

This seller has seven units in stock and

this seller has 30 units in stock.

This seller has a 66 99 price point

and this one has 129 43 price point.

He's an FBA seller.

He's an FBM seller.

He has ratings.

So he has 174 reviews for a total of 85%.

And this guy has zero reviews.

So this is what you'll look like in the

beginning because you'll have nothing to show here, okay?

And they're both selling new products now.

The reason we look at this is just to see whether

competition is going to be a problem for us or whether

it's going to be easy for us to get our sales.

So our main competition as FBA

sellers are other FBA sellers.

These FBM sellers are not our direct competition.

We can sometimes price our products higher than

them and still get more sales than them.

So I'll explain to you what the difference between

an FBA seller and an FPM seller is.

An FBA seller is what we're going to be doing, which

is sending all of our products at once to Amazon and

they will be storing our products for us and sending them

to the customers when they order our products.

So they take care of the fulfillment to the customer.

They take care of the customer service as well, whereas

the FBM sellers instead are sellers who work out of

their garage or work out of their warehouse.

Let's say they have a warehouse where they store

their products and when a customer orders, they have

to ship it directly to the customer.

So they have to handle

fulfillment directly to the customer.

They also have to handle customer service.

And because they're not directly using Amazon's

services, we have an advantage over them.

So FBA sellers are our main focus.

Now I want to take this time to

explain to you something that's extremely important on

Amazon and that is this right here. Okay?

So this Buy Now button, this box

right here is called the Buy box.

So sometimes the buy box is not present.

I'll give you an example quickly.

If we look at this product, you can

see that there is no Buy Now button.

It just says see all buying options.

And a lot of customers would think

that this means the product is unavailable.

But that's not the case.

All you would have to do is click on see

all buying options and then you would have to select

which seller you're going to buy your product from.

This can sometimes happen.

Amazon will remove the buy box.

I'll explain to you guys later why that could happen.

But for now, let's go back to our main example.

So in this case there is a buy box.

It says 66 99. Buy now.

And also a thing that I want to

bring your attention to is this right here.

So this right here is going to be

found under every single Buy Now button.

It says Sold by Kite Baby and fulfilled by Amazon.

Now a lot of customers are not

aware that this is even a thing.

When they click Buy Now, they

just think they're buying from Amazon.

But that is in fact not the case.

If it was coming from Amazon, what it would say

would be sold by Amazon and shipped from Amazon.

So it would say Amazon here.

But right now it's saying Sold by Kitebaby.

So currently if you click Buy Now,

you're actually buying from this FBA seller.

So this could be me, this could be you.

This is a person that is just like us.

He's an FBA seller.

So how come he's the one that's getting this sale?

How come he's the one that's getting the buy box?

So I will explain to you now how to

be the seller that wins the buy box.

And it's pretty simple.

There are a couple of deciding factors that

decide who is getting the buy box.

So we'll go through them one by one.

First of all, it's the type.

So FBA sellers, I already told you,

have an advantage over FBM sellers.

So whenever you see FBA sellers and FBM sellers on

the same listing, more often than not it's the FBA

sellers that are going to have the buy box.

The only reason why an FBA seller wouldn't have the

buy box versus an FBM is if the FBA seller

is priced that much higher than the FBM.

Let's say the FBM seller was selling his product for $60

and the FBA seller is trying to sell it for $120.

Then the FBM would get the buy box.

Because the second most important factor on Amazon in

who is getting the buy box is the price.

The seller with the lowest price

will typically earn the buy box.

Having said that, I told you before that FBA sellers can

price above FBM sellers and still get the buy box.

But when you're pricing above an

FBM, it can be too high.

Like in the example that I was giving you.

If an FBM is at $60 and you're pricing

yourself at $120, the difference is too high there.

So the FBM seller will get the buy box.

But if the FBM seller is at $60 and

you price yourself at $80, then you might get

the buy box over the FBM seller. That's how it works.

So first of all, it's the type.

We are automatically FBA sellers, so we

have an advantage over FPM sellers.

Then it's the price.

So the lowest price wins the buy box.

And then after that, the final

deciding factor would be the ratings. Okay?

So obviously, sellers with more ratings,

with more feedback have more chances

of getting sales than new sellers.

But don't worry, this is completely normal.

Everyone starts with no feedback at all.

You will still get sales.

But what will happen is you will get less sales

than other FBA sellers who have more ratings than you.

So this is an example where we only

see one FBA seller and one FBM seller.

But this is not representative of most Amazon listings.

Usually there's more than one FBA seller.

There's more than one FPM seller.

I'll show you another example later on.

But just to clarify now, how are you going to be

the one that is going to get into the buy box?

How are you going to be the one

that is going to get the sale?

So let's say there are two FBA sellers on a listing.

There's this guy who is an FBA seller with 85%, and then

there's you as a new FBA seller that has no ratings.

So let's say this person was you.

If you were to price your price at 66 99 and just

match this FBA seller, you would get shares of the buy box.

So how it works is it would rotate between you guys.

So one customer would come onto the listing, hit by

now, and it would be sold by Kite baby.

And then the next customer that would come onto the listing

would hit by now and it would be coming from you.

That's how it works.

The buy box rotates between FPA sellers.

However, because you have zero ratings and this

person has 174 ratings, they would typically get

more buy box wins than you would.

So they would get, for example, 70% of the buy box and

you would get 30% of the buy box as a new seller.

Now, if you price your product at 66

98, for example, then you would basically be

in the same position as you are now.

There is no real advantage of dropping

your price below another FBA seller.

People who do that tank listings.

So the price would start high and then one FBA

seller would drop it by a cent and another FBA

seller would drop it by another cent and keep dropping

until there's no more profits on a product.

So there is no advantage to reducing your price.

The only times you should consider reducing your price

is if, let's say, your stock has been there

for over two months and it hasn't sold, then

it would be worth considering lowering your price.

But if you have the buy box, if you're in a price

where there is a buy box at 66 99, I would just

suggest that you put 66 99 as your price and then you

wait, you will get shares of the buy box.

That way, if you choose to price slightly higher

than 66 99, let's say you put 67 four,

then you will get even less sales than before.

So maybe you would get 20% of the

sales and the other seller would get 80%.

So the best thing to do when pricing your

products is to simply match the lowest FBA price.

So in this case it would be 66 99.

Or in a case where the lowest FBA price

only has a couple of units in stock, one,

two, three units in stock, then you can choose

to match the second lowest FBA price.

So let's say there was another FBA seller

on this listing that was at 68 99.

Then you would put 68 99 and wait for this

seller to sell out all of his inventory and then

you guys would be next for the buy box.

So that is how the buy box works on Amazon, okay?

That is how you get part of the sales.

People don't really know that they're

going to be buying from you.

They're not going to really look at your store.

They're just going to be on the listing.

They're going to click by now and that's going

to add it to their cart and that'll be

coming from your store so from your inventory.

Now, before moving on to the kipa and other things,

I want to quickly give you a more representative example.

So let's take a look at this product.

This product is a great example because there's usually

more than just a couple of sellers on it.

So as you can see here, there's a lot more FBA sellers.

And there are no FBM sellers at this

time because they are all FBA sellers.

The second most important factor that

we discussed was the price.

So the FBA seller with the lowest price is going

to be the one that gets most of the sales.

So at this time, we would think that this

is the seller that would get most of the

sales because he's priced at 59 97.

However, if we look at who actually has

the buy box right now, it's this seller.

So this seller who is priced at 68 99 has the

buy box, even though this seller is priced much lower.

So I just happened to open this listing

when this seller had the buy box.

But typically what would happen is most customers would

end up opening the listing when this seller has

the buy box because he has the cheapest price.

So the question is, do you price yourself at 59 97

or do you price yourself at 68 99 or 69 29?

All you will have to do once your stock is

active is to simply look at the FBA sellers.

Look at other FBA sellers that are present

on your listing and either match the lowest

FBA seller or the second lowest price.

And then just wait and you will

start getting shares of the buy box.

And when customers will come onto the listing, it will say,

sold by your store, and you will get that sale.

And just to touch on this .1 more time, because I

can't emphasize this enough, there is simply no need to ever

drop your price when you are in the buy box.

There's no need to go $0.01 below this person.

It will not help you whatsoever.

If you choose to go like $10 below, then you will

get more sales, but you'll also lose $10 of profit.

And a final tip I could give to you as well

is if you ever land on a product where there's a

lot of FBA sellers, some of them have a lot of

units, such as these ones right here, you see that some

of them have a lot of units.

It could just mean that this is a very

good product because there are so many FBA sellers

on it, that it should mean that there's a

lot of sales that happen on this product.

These FBA sellers are not stupid.

They wouldn't buy this many units if

they didn't think that it would sell.

And also, a lot of people are worried

when they see too many FBA sellers.

I would say that if there are less than

ten FBA sellers on the Canadian marketplace, then it

would be a good product to buy, especially if

it's a product that sells often. Okay?

I don't find that the competition gets that

much in the way of getting sales.

You just have to know where to price

your item to still get those sales.

So we will move on now to the Keeper graph

by looking at the keepograph of our listing right here.

So there's quite a few things to look at for this part.

It could get a bit confusing, but just follow

my arrow and things should be more clear.

So, as you can see on the

Keeper graph, there are three sections.

There is this section right here.

There's this section right here, and

there's this bottom section right here.

So the green line that's present in the

middle section is simply a reflection of the

green line that's present in the top section.

So we rarely ever look at

this middle quadrant right here.

The most important ones are the

top one and the bottom one.

So what Keepa does is it tracks a product's history.

It tracks the activity on every listing on Amazon.

And so if we look right here, we'll see the range.

And this product has been active for over 1000 days

on Amazon, so we can see back to 2019.

And this is when Keepa started to track this product.

There's not really a use for looking

all the way back to 2019.

The ones that we use more often, the ranges

we use are the year because we want to

know how a product performs over a year, over

a three month period, and over a month period.

So these are really the three that we look at.

Typically it's the year range, the three

months range and the month range.

Now, before I get into the graph, I want to

show you things that are at the bottom here.

So in terms of the sales rank,

it's given to you here as well.

Keepa gives you the sales rank of the product and it

tells you if it's in the top one or top 2%.

But if you want the official Amazon sales rank, then

it can always be found on the Amazon product page.

If you scroll down to the product information, if

you look under Additional information, the best sellers rank,

this is the official Amazon seller's rank.

This is not an extension or anything.

This is found on every single Amazon listing.

So they'll give you that information right here and they

will also always give you the asin of the product.

So if we scroll back, you can just make sure to

see that this one says 3100, this one says 3000.

So it's pretty accurate. Okay.

But it's not always exact because it's always changing.

Now another thing I want to show you guys is

if you look at the data tab, then under the

data tab you can see the buy box statistics.

So you can see which seller is winning

the buy box, how frequently they're winning.

So this seller, for example, is

winning it 100% of the time.

And that's because on this listing, he has the

much lower price and he's an FBA seller.

So there's no reason for this FBM seller that's

priced at $129 to win the buy box.

So that's why this is happening. Right here.

You can also see under Product details, a lot of

information when it comes to the sales rank, the current

sales rank, the 30 day average, the 90 day average.

You can see that the buy box price.

But the main sort of thing that we look at

on Keepa, it's very rare that we look at this.

This is just if you want additional information.

But everything can be decided from just

looking at the graph right here.

So I will start now explaining to you

the lines and what each line represents.

There are three important lines that are in

the top quadrant right here, and it's this

sort of purple blue line that says new.

This is the price line, this is the

sales rank line, the green line, and then

there's the pink by box price line.

So these are the main lines that we look

at when it comes to the top quadrant.

So we will start with the sales rank.

Okay, we'll start with the green line.

So just to let you know, on the graph,

the sales rank are represented on the right here.

So these are the sales rank, the prices are on

the left and then the dates are at the bottom.

So at the end of last video I gave you

like a bonus tip regarding the green line when it

comes to selecting a product, I told you the lower

the green line is on the graph, the better.

The more movement there is on

the line, the better as well.

So the reason being is that the lower the sales rank

is, as I was explaining to you in the chart when

we were looking at the sales rank chart, the lower the

sales rank is, the faster a product is selling.

So if we take a look only at the green

line right now, we can see that the highest it's

gone to is almost this point right here.

So 8600, to the left of my arrow, you can

see under the green it says Sales Rank 8600.

This is like the highest the sales rank has gone to.

Now if we go back to look at our chart

to look where does 8600 rank in the baby category?

Well, if we go to baby, 8600

is slightly above the top 1%.

But you have to remember that that

is the highest the product went to.

So usually it is much lower than that.

Usually it can be found.

You can see here, it's at 2000, 1000.

It's going up and down, up and down towards the bottom.

It's going up and down right here.

So this is a top 1% product.

You can see right away.

So what we're looking for in a green line is for

it to be really low because that means it sells really

fast and for it to move up and down a lot.

A general rule that we have when looking at the

keep graph is every drop of the green line.

So every sharp drop towards the bottom.

So like this is one drop and then this

is another drop and there was another drop here.

And then all of these sharp drops vertically down.

Every time the sales rank line drops vertically down,

it means that at least one unit was sold.

So simply, if we look at the month,

for example, we can just count how many

times the green line has dropped vertically down.

So one and then two right here, then three.

Then four.

So we can see like four sales rank drops.

That means that at least four units were

purchased of this product during the month.

It could be a lot more, but it

means at least four units were purchased.

So I'm mentioning this to you because

Keepa recently added this feature right here

that says six drops per month.

So this just means that in the past month

there was six drops of the sales rank line.

Okay, I know we counted four,

but usually it's pretty accurate.

It could be slightly off sometimes, but

it just means that the product sold

at least six times during the month.

And to be quite frank with you, this is one of

the biggest help you will ever have when deciding how many

units of a product to buy for the first time.

I always look at this number right here

to decide how many units I'd be buying.

So if it says six, I always like to stay a

bit conservative and go under the number that it states.

So if it says six, I would buy maybe four

for the first time and see how that goes.

But always look at this number right here.

The higher this number is, the more drops per

month there is, the quicker a product is selling.

So when you're deciding on whether you want to buy a

good product or not, you can just use this number as

a reference and always go a bit lower than it when

making your first purchase because there's no need to risk more

of your money in buying a product for the first time.

You want to invest as little as

possible when it's the first time.

And then if those products sell quickly, then you'll

know, okay, maybe I can reorder 20 this time

or whatever it may be in that circumstance.

So you can always reorder more.

Of course it has to be in stock, but this is the

logic that we use when ordering products for our first time.

The sales rank, if you look over the year

as well, you will also see that sometimes it's

really low, but sometimes it also goes super high.

So there are different causes for this.

There's different reasons explaining

why this could happen.

We can see that here.

It was really low and that's

because there was an offer.

So there was a price of 66 99 for the product.

You can see it right here.

I haven't discussed this with you yet, but if

we take a look at the bottom of the

graph, it says new offer count one.

It means there was one seller right here.

And then if you look, the seller disappeared.

So he sold out all of his stock.

And obviously now if there are no sellers,

well then there's no one buying these products.

So that's why the sales rank started going high and

then the seller came back just for a couple of

days, sold out again and then it kept staying high

because there were really no offers for this product.

Okay, so the sales rank went high and

then as soon as the seller came back,

the line dropped vertically down and stayed down,

meaning there were more sales happening right here.

So obviously, if there are no sellers on

the listing, then there won't be any sales.

So don't let that affect you.

You always want to compare the sales rank line

with the price lines you want to look.

When there is a price, how does the sales rank react?

Because it would make no sense to look at the

sales rank line right here and to make a decision

on this product because there are simply no sellers here.

Another thing I want to point out is that

the sales rank can often also reflect seasonality.

So if a product is affected by the seasons in Canada, there's

a lot of products that you can buy in winter but that

are not good to buy in summer and vice versa.

So I just want to show you guys quickly

an example of a product that is seasonal.

So these are Christmas lights.

And of course, as you'd expect, Christmas lights

don't sell during summer, they sell during winter.

And so if we take a look right here

at the kipa, you will see that in February

it was still low and then it shot up.

So people were no longer buying this item whatsoever.

There's not really anyone buying this item until we

hit around the beginning of November and it starts

to drop down and then it goes all the

way down because now everyone is buying Christmas lights

during this time of year.

So just to let you know that by

reading the green line, you can determine whether

a product is seasonal or not.

And you know, this one is clearly a seasonal product.

And there are opposite products as well.

There are products that sell during the summer.

So you would see that in May,

June, July, August, September, they're really low.

And then when it comes to winter, it starts

going up and up and up and up and

up until next summer where it starts selling again.

So this is just to say that you never want to

be buying a product at the wrong time during the year.

I mean, you wouldn't buy this product to resell

it in July because it won't get any sales.

But if you were to find this product during November or

a bit before, then you should be buying this product because

then there are sales that are there for it. Okay?

So I just wanted to take a quick look

at what seasonality looks like on a keeper graph.

But let's go back to our original example.

So these are the main points when

it comes to the sales rank line.

Obviously the sales rank line

is affected by other things. We've already looked.

Obviously the sellers have to be there

for a sales rank to make sense.

There has to be a price and

that affects the sales rank as well.

So we will discuss this further, but for now,

we'll move on to the other two lines.

So we'll start with this purple line, the price line.

The priceline is purple when there is no buy box.

But then when there is a buy box, it turns pink. Okay?

So the pink line is always more important than

the purple line when the pink line is available.

I told you earlier that sometimes

Amazon will remove a buy box.

So the buy box can be removed

for a number of different reasons.

Typically the main reason for a buy box to

be removed on Amazon is that the price is

too high and therefore deemed unfair for the customer.

So Amazon do, at the end of the day,

care about the customer a lot and they want

the most fair prices for the customer.

So the cheapest price possible.

But we are in the business of reselling

and we want to make a profit.

So this is just to let you know that if you

were to price a product too unfairly, amazon are most likely

going to be removing the buy box from the listing until

it goes back down to a price that is acceptable.

Now this is just to mention that sometimes

there would be a purple line and then

sometimes there would be a pink line.

Now the purple line is the price line.

So if we look here, it was 66 99, then it was

again 66 99, but there was no buy box for some reason.

So at this price, there was no buy box at this time.

But then the next time they came back for

66 99, the next time it was active at

that price, there was a buy box.

So sometimes you can see that the price doesn't

really matter when it comes to why there is

a buy box and why there isn't.

Here again, it was 66 99 normal

buy box, 66 99, normal buy box.

But then here 66 99 and there is a buy box.

This could happen for a number of different reasons.

Amazon are not really clear on that.

There's not really a specific thing

that I can give you.

What I believe happens is that Amazon

have softwares to track the prices of

products on other websites as well.

So just as we have these softwares that

we can see other prices on other websites,

I believe Amazon have the same thing going.

And if they see that a product is selling for

much cheaper on a different website, well, they'll remove the

buy box so that customers are less likely to buy

from us and find out later on that they could

have bought it for less from another website.

And having said that, of course, that means that the price

has a very big effect on the sales rank clients.

When there is no buy box, there are a lot

less sales that are going to happen on a listing.

And that's simply because as I showed

you earlier, it means you would have

to click on, see all buying options.

Then the customer would have to select

which seller he's buying their products from.

So there's more click to convert a sale.

And customers don't really like that.

Customers just want to click one

button and make their purchase.

So that's why when there is no

pink line, sales start to go up. Okay?

So if I give you an example here, the price went

up to $150 and the sales rank started going up because

less people were willing to pay this price for it.

And also there was no buy box.

But then when the buy box came back for

66 99, the sales rank dropped back down.

So the line that is more

important would be the pink line.

The pink line is more important than the blue line

because we focus on getting buy box, typically on products.

So we want the buy box because

that means there are more sales.

So you really want to analyze what happens when there is

a buy box price, okay, so when there is a buy

box price, this product looks like it sells a lot because

the sales rank is low and it's moving quite quickly.

So that means that when there is a buy

box by an FBA seller, this product sells well.

Now, another thing I want to quickly mention about price

and its history, it's very important to look at the

year when it comes to the price because you don't

ever want to be fooled by a temporary high price.

Let's say you found this product today and it was selling for

$120 and there was a buy box, but it was $120.

So if we look here, it would have been at $120.

So for us in our profit

calculator, we would have put $120.

If we bought it at this price, we

would be making 27 86, which is great. That's fantastic.

But let's say you were to look

at the kipa and you saw that.

Yeah, today it's at $120.

But for the past year, the entire year, it was

selling for 66 99, as it was here, then this

changes everything because if it was selling for most of

the year at 66 99, then it's most likely going

to drop back down to that price at some point.

And at this price, 66 99, we would be losing money.

Okay?

So it's super important to look at the price

history because we want a price that is rather

consistent, always high, not always dipping down.

And this is why when we look at products,

we're never really going to take just one price

to determine where we should price ourselves at.

We will look at the average over

the year, like where's the average price.

What was the average price that it sold at?

And in this case, it's clearly 66 99.

That's where it was priced at the most.

And you see, sometimes it went high here,

but then the sales rank went up also.

Final tip, when it comes to the

price and when calculating profits, you always

want to calculate your breakeven price.

So what is the price at which you will make no money?

So in this example, let's say it was $88.

Yeah, it's around $88.

So we would have to sell this product at a

very minimum of $88 in order to break even.

So it's always very important to try to calculate your

breakeven price before buying a product so that, you know,

okay, does it ever dip below this price?

Because if it dips below this price often,

then it's not really a good purchase.

Okay, you want something that's going to

be typically always above this price.

If sometimes it dips below and

then goes back up, that's fine.

But if the majority of the time it's

below your breakeven price, then of course you

want to stay away from that.

You want products where the price is in the

majority of the time higher than your breakeven point

so that you know that you'll be profitable even

if the price drops a bit.

So that's pretty much it for

the top quadrant in keepa here.

In the beginning, it can be quite

confusing because there's a lot of information.

You have to understand the links between all

of the different lines, but it'll get clearer

as you practice and practice and practice.

So if we move on now to the bottom quadrant,

this right here, there are really two lines that are

really important in the bottom that we look at.

And that's the new offer count which

I've mentioned before, and the review count.

Okay, so the new offer count, as I've told

you, is how many sellers were on a listing.

So here you see, there's one.

One, there was always one.

And now suddenly there were

four, then three, four, two.

But typically you could see there was

always one seller on this product.

In this case, in this particular case, it is very easy

to see why there was one seller on this product.

I will pause the analysis a bit and

give you an exception that you need to

take into consideration when analyzing products.

So there is an exception when you're

analyzing products, and that's private labeled products.

What we do again is we're reselling branded products,

products that belong to other big companies, and we're

simply reselling them, which is completely legal.

We have the right to do that.

But then there are private label products which

belong to people like you and I.

So let's say I have my private label

product that is being sold on Amazon.

I don't want other FBA sellers to sell my product

because I feel like that would affect me greatly.

And so what I would do is

that I would protect my product.

If ever I see an FBA seller coming onto my

listing then I would report him or send him a

warning message saying that if they don't remove their offer

then I will report them to Amazon.

So that is something that private label

sellers can do to protect their products.

Now why am I mentioning this here is

because this product is a private label product.

It turns out that if we look at

it correctly, this is a private label product.

Now how do you know whether a product

is a private label product or not?

There are a few hints that would give this away. Okay?

These are things that you really

need to pay attention to.

This is one of the exceptions.

These are things that you would need

to avoid when looking at products.

The biggest giveaway is that the brand so the brand

is called Kite Baby is the same as the seller. Okay?

So this is sold by Kite Baby

and the brand is Kite Baby.

So this means that this listing

belongs to this person right here.

It belongs to Kite Baby and that is why

we see that they are the only FBA seller.

It's different with FBM sellers.

I mean FBM sellers are not

really a threat but it depends.

Each seller is different.

Some might accept FBMS to be on their listings but

typically they know that they're not getting any sales.

And as we saw earlier in the keepa with the buy

box stats under data if we look at buy box statistics

kite Baby gets 100% of the buy box all the time.

So they're getting all of the sales.

So that's the first big tip or big giveaway is that

the brand is similar to the person who is selling it.

A second giveaway is if you ever see these

types of descriptions where there's words that are in

capital letters and then a quick description.

Words in capital letters, quick description, then

there's bullet points, sometimes there's emojis, then

that's another hint that that could be

a private label product.

But sometimes you will see regular products that

have these types of descriptions as well.

So this is not the best tip to go by.

It just would reinforce the fact that okay, maybe

I'm looking at a private label product right now.

So the first thing is the brand

and the name of the seller.

If they're the same, it's private label.

And finally on the keepograph, if ever there's

something here that says Lightning Deals and it's

red, I'll give you a quick example so

that you understand what I'm talking about.

This is just a picture that

I took of another kibograph.

If you see Lightning Deals with the red and there's

these red dots on graphs that means that this is

a private label product that you should stay away from.

And just so that you don't get confused.

These dots are not the same as a red dot.

These are pink dots.

So these are fine.

These are okay, these will happen.

These just represent that there was a new

seller that had the buy box here.

So this was a new seller that had the buy box.

This was a new seller.

But what I'm specifically pointing out

here is these red dots.

So, so far, this would be then

considered a bad product for us.

Because if we were to try to sell this product, this

seller would be more than in his right to report us

to Amazon to try to get us off of his listing.

So that is what a private label product is.

And again, if we take a look here,

more often than not throughout the year, there

was always just one seller on it.

So it was probably Kite Baby that was always

on this listing here, because this belongs to him. Okay?

So if you see that there's always just one

seller, one or two sellers sometimes, then that should

be a red light to let you know that

you might be looking at a private label product.

So that was a quick pause I wanted to take from the

analysis, just to let you know that that is an exception.

That happens quite a bit on Amazon.

So you will have to look out

for that when analyzing a product.

You will have to make sure

it's not a private label product.

But now we will move back into the analysis.

So if we're going to look at the new

offer count line again, we can see that sometimes

it goes up, sometimes it goes down.

That just means that people are coming

onto the listing and then disappearing.

So this could reinforce the fact that maybe the

seller, when people try to come on his listing,

he reports them and gets them removed right away.

So that's for the new offer count and

then the review count is simply how many

reviews are being left on this product.

This is different from seller feedback.

Seller feedback is our feedback as sellers.

So this is called seller feedback.

But then this right here is called product reviews.

Okay?

So if you see a review line that is going

up consistently, and it's going up all the time, and

there's always new reviews, it obviously means that people are

buying this product because they're leaving a review for it.

Just to let you know, a general rule on Amazon is

that one out of 100 customers will leave a review.

So in order for a product to have 659 reviews, there

would not just be 659 people that bought this product.

There would be like 6500 people that bought this product

in order for there to be this many reviews, okay?

And it is the exact same for our

seller feedback, 100 people would have to purchase

your items before you get a review.

Unless you are really lucky.

I've been doing this for a while and I'm still at

like 90 reviews, so it takes a while to build up.

So don't worry about that, they will come.

And always make sure that you dispute any

negative reviews so that you try to stay

at 100% or as high as possible.

So that's pretty much it for these

lines right here on the keeper graph.

I just wanted to mention one

last thing regarding this specific product.

You can see there's a few

different variations on this product.

And I told you in the last video that the

more variations there are, the harder it gets to tell

which is the variation that is actually selling the most.

So when there are this many variations, typically we

would just avoid a product you want maybe five

to six variations max so that it's easier to

tell which products are actually selling.

And with the keeper graph, it'll let you

know if the information that you're looking at

on the graph is for the entire listing

or if it's for each variation individually.

So let's say that right now we're looking at this

variation and this is the keepa graph for it.

If there was a message here that said

likely shared between variations, it would mean that

this keepa is representative of the entire listing.

It means that this keepa is

shared between all of the variations.

So it's not really sure which variation

is selling more than the others.

But if there is no message that says likely

shared between variations like it is in this case,

there is no message, then that means the keeper

we're looking at is for this specific variation.

So the six drops per month

is for this specific variation.

If we take a look maybe at this

variation and just refresh the page quickly, then

we can see a very different keepograph.

The keepograph is much different.

There are seven drops per month here.

So in this situation, the variations wouldn't affect us

or bother us as much because we know that

the keeper graph we're looking at is accurate.

But when there are multiple variations, you

have to look also at their price.

Because sometimes if the variation you're looking at is at

a certain price so if, let's say this example, this

person is trying to sell it for $149.

So why would anyone buy this for $149 when they

could simply pay 66 99 for a different color?

This is something you have to keep

in mind when there are variations.

You have to look at the prices of other variations

because if a product is typically the same and maybe

it's just a color that's different, if the price gap

is too big, then it makes no sense for customers

to buy the one that's that overpriced.

So just keep that in mind always when looking

at products with variations, you want to make sure

that you're looking at a specific keeper graph.

So if there is a message that says

likely shared between variations, you should stay away

from those types of listings because it gets

harder to tell which variation is actually selling

and you should always be comparing the prices.

So this is why variations are things I like to avoid.

I don't like too many variations on my listings.

I like it to be straightforward.

So always keep that in mind.

So all in all, this product

looks obviously like a bad product.

This is not a product that we would buy,

first of all, because immediately it's a private label,

so we shouldn't be buying this product.

Second of all, there's too many variations and also it's

not profitable for us to buy this product as well.

So these are the reasons why

we would avoid this listing.

This is an example of a bad listing.

Now I'm going to show you, in contrast, what a

good listing looks like or what like a perfect keepograph

looks like, so that you understand this a bit more.

So let's take a look at this listing right here.

So, as you can tell, this

listing is very, very different.

You can see the green line is moving all the time.

Up and down, up and down, up and down.

It goes high sometimes, but it always

comes back down and it's very low.

On the graph you can see the price is

also quite high and it's always going back up.

So even when it goes down, it goes back up.

When it goes down, it goes back up and it's

down temporarily here, but it'll probably go back up eventually.

So these are the types of graphs we're looking for.

You can also see the review

count down here is always increasing.

It's going up.

And you can see the new offer count as well.

There's always new sellers coming

and going on the listing.

So here there were 24 offers and then it went all

the way down to three and then all the way back

up to 29 and now it's going back down.

So you can see that this is a very active listing.

A lot of sellers come onto it and disappear,

meaning they sell out all of their stock.

You can see right away by the drops per month, it says

38 drops per month compared to the six drops per month.

I get this question, a lot of people asking what should

be my minimum drops per month that I'd be looking for?

In the beginning, I would say seven or eight.

In the beginning, seven or eight drops per month

should be the minimum that you're looking for.

But so, as you can see, this looks

like a very good product so far.

If we look at the sales rank here, we

see that the highest the sales rank has gone.

The green line was around 37,000 here.

But we are in the tools and home category.

So if we go in the tools and home on the chart.

And we see here 54,000.

So the top 1% is everything that's underneath 54,000.

So at its highest point it was still in the top 1%.

It was still selling often.

So this means it's a great product.

It's always, always selling throughout the year.

There's no real seasonality.

This is not a product that's affected by seasonality.

So that's good.

And just one thing I want to point you

to, it's very important to note, and it's very

easy to see on this graph as well.

When there's four sellers, then look at

the price above, it was $88.

So when there were four sellers, the price was at $88.

And then what happens when there's a lot

of sellers that come onto a listing?

So here there were 24 sellers.

You can see the price went all the way down to $67.

And then as soon as everyone left the listing

here, so as soon as it went to three,

the price went back up to 88 99.

And now we can see the effect of the

competition because now there's 29 sellers here and the

price dipped all the way to $53.

But now the sellers are disappearing slowly, slowly

everyone is selling their stock and the price

is slowly starting to go back up.

So this is another thing that

could affect obviously the prices.

You can see the correlation between this

new offer count line and the priceline.

Another thing you can see as well is

the sales rank correlation with the price.

So when the price dips, obviously customers are

more willing to buy it at $53.

So that's why you can see the

sales rank is super, super low.

Everyone was buying this product at this price and

then when it goes up to 88, the sales

rank starts to go up a bit more.

But even at those prices, people

are still willing to pay.

The sales rank is still moving

up and down quite frequently.

There's a lot of drops per month.

So this is an example of

what a perfect product looks like.

And also, if ever this product, you were

to sell it for 88 99, for example.

So if we sell it for 88 99, and let's say

you bought it for $40, then you'd be making $29 profit.

If it sells for $60, then

you're still making $6 profit.

So it's important to calculate the

breakeven price, as we've already discussed.

So this would be approximately your breakeven price.

And so we would take a look at the graph

to see does the price ever dip below this?

So it's dipped here very temporarily, but typically if

we look at the entire year, the average price

is found within this section right here.

So it's between 88 or $90 and $69.

So this is the range of the price

that we would most likely find ourselves in.

If we're patient enough, we would be

able to sell it between $90 and.

$68.

So it's always important to look at

the price history, as we've discussed already.

And that's pretty much it for this example.

So this is what a good product looks like

versus what a bad product looks like as well.

If we want to look, this is not

a private label brand because the brand is

Mastercraft, but the sellers are different.

Mastercraft is not selling this item,

so this is not private label.

There's always a bunch of sellers on the listing.

There's no lightning deals or anything

like that on the keepograph.

The description looks a lot different.

So this is an example of a very good product that

you can buy and sell, whereas this is clearly very different

and you can tell from the Keeper graph as well.

Now, the final thing I wanted to mention is that

we didn't see it in any of these examples, but

if Amazon were selling these products, then we know obviously

that that's one of our base conditions. It's not good.

I'll show you quickly what it looks like.

So let's take a look at this product, for

example, just quickly so that you can see you

can see the orange is right here.

So if we look at the entire year, amazon weren't selling it

for most of the year, but now they're back on it.

And this is the one thing that

we can never sort of predict.

No matter how much information you have on the

Keeper graph, no matter how much you understand everything

that I've explained to you, the only thing that

we can never predict is whether Amazon are going

to start selling a product or not.

So it does happen that Amazon were never

ever on a listing in the past.

And then one day, out of the blue, they come

onto the listing and basically screw a lot of FBA

sellers because we cannot compete with their prices.

FBA sellers are typically trying to sell this

product for $30, whereas when Amazon came, they're

selling it for $8 right here.

So it is tough when this happens.

You would have a couple of options.

You can either liquidate your stock, you can either

wait for Amazon to run out of stock and

try to sell it at this price again.

You could reorder your products to your house if

they've been in the FBA warehouses for too long.

So there's a few different things that you can

do when this happens, because it can happen.

It's happened to me before.

It happens to everyone.

So this is why our objective is to find as

many products as possible, to be as diverse as possible.

Because now if you have so many different

products and Amazon come on one of them,

it's not that big of a deal.

But if you're just selling one product and then

Amazon come on it and start to sell it,

then, you know, that could ruin your entire business.

So the objective with online arbitrage is to

find as many good products as possible.

And that does take time.

The research part of it, the analysis part

of it, deciding whether you should buy a

product or not takes the most time.

But this is where our money is made.

So by you understanding what is mentioned in this

video, and obviously in the last video, this is

the determining factor in deciding whether you will have

a successful online arbitrage business or not.

So it's super important to understand the two videos,

the tactile arbitrage video and the analysis video.

There's obviously still a lot of important information to

come, but this is step one and two.

Step one is finding the products and then step

two is analyzing and buying the right products.

So we've covered pretty much

everything there is to cover.

When it comes to analyzing a

product, I'll just recap quickly.

The first thing you want to do

is try to find the product elsewhere.

So as we discussed with this product, you want to

Google it and try to find it on another source

site to find it at the best price possible.

And then after that, you want to

see if it's profitable or not.

So we calculated the profits and then you want

to analyze the competition to understand where you would

price yourself at how many sellers are on a

listing, how many units each seller has.

You want to also avoid things like too many variations.

And then you want to analyze the Keeper graph

and see how the product performs over a year,

over three months, and over a month as well.

So that is pretty much it for our analysis video.

What's going to come next is we're going to be discussing

a bit more about the purchasing side and also how to

add the product to your inventory so that it shows up

in your catalog in your Amazon Seller central account.

And I'll show you also the template that's going

to be included with this course, which is an

Excel template that I used to keep track of

my purchases and my profits in the beginning.

So we will discuss all of this in the next video.

I hope you understood everything that was mentioned

in this this particular video and I will

see you in the next one.