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already told him he has the
Ebook. Presume the future at

then I'm going to know he he
said I'm going to understand

happen in the future. If you do
that, you're more likely to

why they're saying it. If you
buy my Ebook, you'll see why

grand deal. I'd be talking
about two years when we're

can do the sponsorships. We can
sponsor the before and after

doing the 500 grand deals. So,
when I'm trying to close this,

TV I was talking to clients and
I'm trying to close a small 19

can go day gaming together or
in the future, if you're

you're not going to cheat? ****
I'll just marry her. What do

going to buy or not. Well, then
you talk about the future. You

and that makes them far more
likely to buy and digest your

talking about. Your $17 Ebook
on how to pick up girls.

the same with absolutely
everything no matter what it

lot of people I see do not sell
a future with their clients and

viewing the house. They're
going to put in an offer trying

to force you to make an
impulse. Yes or no. Uh okay

we'll take it. They understand.
Everyone understands. It's

you're trying to close a
considered purchase. If you've

go together very very well.
Remember those two points. It's

house is a considered purchase.
This is where you're going to

live and it's very very
expensive. Well they come and

if you're looking any kind of
sales tips and tricks. Look at

after you've seen my Ebook and
you see what these girls are

now. Back to the Ebook. If you
buy my Ebook, you'll see what

Every single purchase is an
impulse purchase. Remember

going to see. The future. Okay,
after I after I have the Ebook,

girls are saying what they say
in text messages as opposed to

gives a **** Talk about some
fancy **** that's going to

sell now. That's super
important. Don't talk about

considered purchase. No. No.
It's an impulse purchase. A

house is an impulse purchase. A
super car is an impulse

advertising for websites,
doesn't matter what it is. If I

channel blah blah blah blah.
They're sitting there going,

why people make them etcetera
everybody after they purchase

integrate a new back end with
our website. Who knows? Who

Talk about all this imaginary
**** to try and close this.

people don't do. Even for ****
17-dollar Ebooks for television

talking about how two years
later down the line, we can

Sell the future at all times.
If you presume the future, it

we'll also be able to have
meetings directly with the

Presume the future. Presuming
the future makes the present

I'm talking about this. I'll be
like, oh in the future, well,

going to be. You're saying this
is what's going to happen now

we're married, that's presuming
I'm going to **** you sooner or

the programs and when you're
spending that kind of money,

so I know what's going to
happen in the future. You can

do exactly the same thing with
business. So when I was selling

you you're setting the you're
setting what the present's

and do a lot of research on
impulse purchases how they work

control. Don't get **** at your
company. Not that likely to

you mean married ha ha ha. If
you're talking about ha when

and just make them feel
important and use them to

why they're doing it. I'm
going to send it to him. You've

saying, it's going to be
exactly like I told you and

when they do it, screenshot it,
send it to me because you're

we're married, how do I know
you're going to, how do I know

texting a girl and you're not
sure exactly what to say, let

I can use it on my website. I
really appreciate that. Talk

the things I point out in my
Ebook, send me examples because

about the like he's already
bought and digested the product

in the future. So, let's take
an example. Let's let's look at

This is all pick up artist ****
but whatever. In the future, we

future, if you talk talking
about with the future, then,

clients. You should say, look,
we're going to work together

say, well, in the future, maybe
we can go day gaming together.

have my PHD course, get it
because it's good. Very good

girls are texting you and
you'll see why they mean it or

for a very long time. In the
future, XYZ is going to happen.

makes them more likely to buy
now and that's something that

Girls, Imma draw a girl.

I don't understand why. You
should sell a future with your

you're talking to someone
they're not sure if they're

was trying to sell a new
website for Ntwo, I'd be

everything. So, make sure you
need your partners and they

saying don't have partners. I
have partners with some of my

yeah, okay, yeah, sponsorships,
yeah, yeah, yeah, yeah, yeah.

you both need each other and
it's fifty fifty, good. I'm not

in in a few years, we're
launching for big campaigns, we

later because we're going to
**** before we get married.

product. Since I do the same
thing when I date girls or when

the pen unless you convince me
the needs. So, I'm never

hard close em. This is
something just understand the

Why would I buy now? I'll I'll
live without the pen for a

them something. You talk about
how it's going to affect things

to somebody or you want to do
some business with somebody and

you got a business or whatever
whatever and you want to sell

present. So, this is a trick I
even do with chicks. Let's use

going to do it. Do not give
people open-ended time frames.

me know or in the future, if
you see a girl doing some of

preempt the future to make sure
that they buy? So, let's say

while until I really need the
pen and I'm not going to need

they show you around. They make
you want it and then they start

make people buy. Make them do
it or they're simply not

I don't understand. It was in
England. But there was him and

are looking to get money.
You're looking to do this.

Suing people is a Big ****
outlay for a long long time.

suing each other **** that's
some mess you don't want to get

but I do this in the PhD
course. So, if you preempt the

talk about the future, you
presume the you presume the

you've already assumed the
present. So, if you're talking

If I say, you can have this pen
today for X amount or you can

There we go. She's here.
Beautiful smile. So, how do you

is. Next, Promise your clients
a future. This is important. A

always an impulse purchase. You
have to put something there to

dating as an example. If you're
watching this and you don't

your your Ebook. I don't know.
I'm just thinking something I'm

impulse purchase. It's as
simple as that. All sales are

telling you other people have
won it. Other people are

going to buy the pen.
Everything's an impulse

In the future, I'll be able to
provide you with XYZ. When you

nature of how people sell and
how people buy because this is

them. Bang. You're trying to
convince them to make an

impulse purchases and they're
not buying on price. Those two

those are the factors you need
to implement. Especially when

sales and impulse purchase.
Don't get stuck up in some ****

purchase. No matter how long
they consider it for when they

purchase. At the point of
buying, it's an impulse

these things trying and get
them to impulse buy you can go

receiving the product even if
it's a few milliseconds it's

mixed up in. That ain't
going to get you rich. Hustlers

purchase. You have to convince
them on needs and you have to

if you try and enforce that
contract it's going to bankrupt

come at me back to me anytime
and get the pen. Nope, no rush.

important. So how does a real
estate agent do that? Like a

impulse purchasing. How it
works? Why people do it? And

been talking to them for a long
time you're trying to close

buy, work on every single kind
of sale because every single

Everybody impulse purchases.
And that's why you have to look

finally click send, it's an
impulse purchase. So, all the

about it for a long time the
moment they finally decide to

does eventually buy from you
even if they've been thinking

happen but still, even if
you're making loads of money,

considered. Shut up. It's all
impulse purchasing. All of it.

everyone else. Oh mine's not an
impulse purchase. Mine's

you have a partner you don't
need. Now, you've half the

you're selling impulse
purchases item. Mine is a

say hard clothes that's why
people do false scarcity all

the time between the money
leaving the bank and then

vibe off of or work with or
someone who they can check

want partners because they like
the idea of having someone to

just hire someone and make sure
that you're second to command

that. Keep it in mind. I've had
a lot of people say to me oh

were talking about earlier on
about people who like to spend

tactics and tricks I'm teaching
you to get people to impulsely

thinking oh mine's not an
impulse like you're better than

pull the trigger and buy is an
impulse purchase that's why I

going to have that little bit
of mmm so money I just spent.

things from them. For what
contract? For what? I see so

than having a contract saying
we won't crash? The **** does

okay, we need a contract with
this person, contract with that

So, if you're looking to start
your business, you're like,

Now, you still have benefits of
a partner but you control

companies. However, you can
still have all the benefits of

their thinking with. That's
fine. If you have a partner and

is another thing you don't
understand people sorry people

old company or someone you
really trust and make them your

your partners always need you
and you to make sure you always

business he had. It was
something to do with

of him. Why they heard of him?
Cuz they didn't need him

doesn't buy this course. I knew
a guy. I don't know the exact

amount of money you're making.
Why? Next point, business.

Number 30, every purchase is an
impulse purchase so if someone

bounce your thinking and be the
only control person who's in

need you. There's lots of ways
you can do that, mutual self

interest. Mutual self interest
keeps the traffic of the world

partners and realize they don't
need you or you don't need

screwed him out of his own
company because they had the

anymore. Didn't need him
anymore. You need to make sure

flowing. It keeps the business
world flowing too. That whole

work together to get the job
done. Otherwise, feel free to

very important one. So I used
to know a guy. Hopefully he

it. You haven't got anything.
You got a piece of paper. And

you. So don't be lying on
contracts anyway. I see a lot

interest. You can do things
they can do things you need to

pay you. **** **** contract and
what you really going to do

with contracts. I don't like
legality. It's very very slow.

contract. If they don't want to
pay you they're not going to

his mutual interest. My
suppliers, I don't need a

take forever. Years. Years for
a maybe. And even if you do get

self-employed employees to
avoid them having to pay tax or

something. They they use his
company and he helped them all

It's **** So **** contracts.
Make sure your partners need

to deal with when you get
bigger. But in general don't be

number two in command now you
effectively have a partner this

a partner with a number two in
command who's loyal to you.

director and you can find your
number one employee from your

money and get a big back end
and all this **** They like to

which they probably won't. It's
different if you're like suing

a huge news outlet or
something. You know like the

is very very slow and very very
expensive. So, forget about

stop being a coward because you
can be the absolute managing

money at the beginning and get
their their logo and spend

them, then you should do it on
your own and stop being a pussy

many people who get involved in
business start talking about

majority share. It's 33% each,
66%, they **** him off, no rid

need your partners. Not want.
Need. If you look at your

Nobody wants to crash. So we
all avoid it. Isn't that better

of people doing that and I
don't know why. A piece of

another company or another
person for to be mutual

contracts. Find a way if you're
going to have to work with

went to work and his two
partners had **** him over and

two partners. There's three of
them in total and one day he

under one umbrella company pay
less tax. Something like this.

if they don't crash. It's good
for him if they don't crash.

driving down the road. There's
car here. There's a car here.

interest. It's good for me if I
do my part. It's good for him

paper doesn't mean **** unless
you enforce it and enforcement

contract with the crash has
already happened? Never did a

Money in. The rest ain't
business. Contracts aren't

pay work are not real. None of
these things are real. Look at

you do not have time to be ****
suing people. It's going to

you. And make sure you need
your partners. This is a very

thinking if I can get them to
sign a contract and I've got

sound intelligent. That's not
business. This is business.

business. Contracts are just
some **** **** you might have

about it. It's **** I am not a
fan of contracts. I don't work

want to be having oh I don't
really trust as all the

contracts or I've got the
contract. I've got the

Covington kids did. That's
different. But in general you

Why do they not crash into each
other? Well, it's good for him

want to do your business based
on trust and cash. You don't

would have spent a lot of money
and would they have paid me in

a yes they can still delay
years if they even pay you

the end? No. None of these
things are real. Do you know

contract for my supplier
because they want me to buy

**** mess. Mutual interest.
Find a way to do business with

contracts because they like to
sound smart. Very much like we

hustlers university. What's
rule one? Rule one is speed and

contract mean? And then he does
crash into me. What if the

guess what lawsuits are? Slow.
Super slow and if you're a new

owed me that money. If I would
have taken them to court, I

the glorious foods example.
They signed the contract, they

have lots of money in the bank,
contracts are not real. Legal

follows. Until you are a big
rich company so or until you

need Well, feedback to this.
People buy things they need.

that down. Already, all the
information I've given you

people don't understand. My
experience of business, if

to watch this university three
or four times but at the core

should be formulating how you
view business. You might have

if he does his part. Look at
how a road works. You're

person. You know what's better
than contracts? Mutual

you're going to be a hustler,
you're trying to get rich is as

they need. That's why they have
to need what you sell. So, find

rest is **** Everything has to
feedback to this. Selling the

of it, always you have money
in. That's your business. The

coffee walk in that's selling
the need I don't say Arabica

you're still paying attention
which you **** should be, write

if I had a coffee shop I would
have a massive sign outside

saying tired question mark nice
warm coffee the need because

why legality isn't real? Cuz
legality defies rule one of the

a way to make em need it. Next,
this is something that most

beans in a cup who gives a ****
care about **** beans sell the

They sometimes buy things they
want but they always buy things

everyone's tired aren't
everyone's stressed everyone's

going through life tired a bit
nice warm coffee yeah nice warm

need at all times. Never kick
your eye off that prize. If

coffee shops make. They don't
sell the need. They'll sell on,

They'll have like a good, you
know, nice chairs that are look

They'll sell, they'll have a
nice-looking coffee shop.

nice, whatever, whatever but
they very rarely sell the need

a coffee shop will sell you on
price. They'll try and do it

nice and cheap because they
have lots of competition.

coffee shop, this is the
biggest mistake things that

need goji berries all the ****
sudden. You know what they I

know, immune system. Talk some
**** Super berries, whatever.

food. Why? Am I going to I ate
goji berries. I feel exactly

selling, it doesn't matter what
it is. Sell the need. Even if

need that sells, not the
product. So, whatever you're

the need. You need to know what
I know about business. It's the

the product. So, let's look at
my products compared to other

become JK Roland because you
need a pen to write things

people they need them. This is
the most one of the most basic

shakes. The way you sell
protein shakes is you convince

want to see if I can do it as
good as before.

You stick to boxing mate.
That's good. So, protein

How was my beautiful protein
shake? It was really nice. I

got more things to do. I can't
handle it. More things. You're

sales stress tolerance. Needing
to sleep is stress that shows

whatever, whatever. You just
sit there and go, okay, yeah,

more stress you can adopt, the
more money you can take. You

a cleaning service, you're
taking away stress from someone

else. You're adopting someone
else's stress for cash. The

demotivated Don't let that
happen to you. And that feeds

couldn't even work properly for
a week so pissed off totally

money to us in the bank super
super important because trust

weren't professional we were
excited quarter of a mill

this change our lives all this
**** we weren't rich Dennis

going to do about it like we're
just me and my brother take

it came back saying hi on
unexpected leave. I'm dying of

director didn't want to start a
TV campaign when the when the

marketing whatever whatever got
sick. So when you emailed her

thousand-pound deal with a
quarter of a million pounds

company. Let me have a look.
I'm curious. Glorious foods.

working at N two. I had the
chance to land a deal for a

learned in this university.
We're a quarter of the way

twenty-five. And I I think a
lot of people already know this

with you that they either do or
they don't. Everyone's a maybe.

and don't do that. Next point
talking about maybes. Number

and says get on the ****
rocket. Am I an astronaut or

not? Too many of you are
letting **** maybes **** ****

All the times you'll for not
selling the need. So, even a

the same. It's **** But they
sell on need. Super food. You

all times. You will catch
yourself not selling the need.

don't even know what they look
like. Anyway. Sell the need at

got clothes. You got people out
there. They want to do business

no problem, no problem. We will
speak in a few weeks. Bang.

amount percent discount. Yes or
no. Oh no, no, I can't. Okay,

I don't I never heard of goji
berry. Now I see them

everywhere. Super food. Goji
berries. The super food. Super

raspberries because of ****
it's good for your, I don't

ten videos of this and Ebook
and PDFs, who cares? I sold you

raspberries. Why do I need
raspberries? You need

That's what goji berries do.
What the **** is a goji berry?

don't care You signed up
anyway. If I would have said

you're selling ****
raspberries, they need

this, this, this, no, because
I'm selling the product and you

with this university? Did I say
this many videos, this, this,

includes blah blah blah blah.
Have I ever told you how many

dorks who sell stuff online.
So, you'll see other dorks will

go, my eighteen-page, my
eighteen-page Ebook can

you're getting? Did you know
how many modules you're getting

pages are in my books or how
many or how many exact modules

sell the need. Have you noticed
me, I never sell, I never sell

Really getting really, really
full. I want to do business

maybe. Get a definite. Some
people go, oh I've got this

**** with your estimated
numbers it **** with oh maybe

tomorrow will have money it
waste your time no blown out

product. It's blue. It is
plastic as opposed to you can

down. You have to sell the need
at all times. Most people don't

a pen to write things down.
Sell the need. Don't sell the

Think of all the things you can
write down. You can write the

billionaire if you had a pen.
You don't have a pen. You need

Yeah, but now you can write
more things down if you have

be able to write things down
but I've already got a pen.

pen. People go, oh well, this
pen is blue and this pen is you

next novel. You can become a JK
Roland. You can become a

another pen. How you going to
write down all your ideas?

can it's it's made of plastic
and it's durable. No, it's not

that's not how you sell a pen.
Sell me this pen. You need to

talk about their need. What's
the old adage that they do?

Sell me this pen. Have you ever
heard that before? Sell me this

come in like Rambo close five
and lose five then sitting

people. The people you close
outshine or outweighs the

or not. You have 10 potential
leads my board still wet so I

later on blah blah blah. Now,
everyone knows this. This is

protein shake. So, let's draw
the shake again because I

Label, Paul lid,

whatever you sell. You don't
talk about the product. You

swimming through **** the
quicker you're going to get

and deal with the **** The
quicker you get better at

tenants of business. You have
to convince people they need

to learn to do more things and
deal with more **** Increase

your stress tolerance. If
you're watching this right now,

enough. 27, I kind of touched
on this earlier with the

tolerance is super super
important. I can't stress that

through the **** until the end
which is money. Stress

kind of touched on this earlier
but it's an important point.

eight supercars in the drive.
And it's it's all stress to

Life's stressful. Being
successful is stressful. I have

I don't care what position
you're in. Start company today

wouldn't have it any other way.
You have to increase your

energy shows you as low stress
tolerance. Not knowing what to

running out of time or you can
just do, you can do if you

higher price. Twenty-four. You
have to hard close. Now, a lot

stress tolerance. You're
going to be stressed. You have

a little **** baby. Stress
tolerance is super important.

side businesses because oh I'm
busy. Oh, I'm tired. This is

I know you can't because if you
could, you'd already have side

you now. You cannot tolerate
stress. Now, what do you mean?

**** get them. And I enjoy them
when I drive them. And I

do. You have ideas. You're just
lazy and you're just afraid of

you have a low stress
tolerance. Not having the

the effort and you don't like
the idea of stress. Oh now I

do. It's a low stress
tolerance. You do know what to

businesses and you don't. You
work a job and you don't have

because you can't tolerate
stress and I'm saying this to

people out there, the only
reason you're not successful is

to care mentally but not be
getting emotional about it.

Stress tolerance is a huge
aspect to this. Most of you

genius and I know this ****
works because I did it all my

doubling your turnover. Double.
I've just doubled your business

Trying to get double the
customers at seventeen is

with a very simple trick. I'm a
genius. I'm a genius. I'm a

website's gone down and PayPal
have blocked us and whatever,

alright, I understand. Let's
find a solution.and. you need

things mentally but not
emotionally. Andrew, the

them. You want to be in the
middle. You have to care about

around like a a nutcase. You
don't want to be either of

**** sake. Oh no, this has gone
wrong. Angry Bubba are running

about things but it's very
emotional, very uptight. Oh,

anything, who gets nowhere and
you have the person who cares

money maker, as a businessman.
You have to be able to deal

with stress. Things are
going to go wrong all the ****

time. You have to be able to
just ride the waves. So, in

dickhead who smokes weed, who
doesn't give a **** about

life, usually there's two kinds
of people. You have the stoner

easier to double your turnover
as a business this way than any

guarantee you it changes how
they think. So that's a trick

Doubled your turnover and it
only works because you send

products for 17 bucks. You
ain't making no money bucks.

need to have high stress
tolerance as a hustler, as a

update and I got his Ebook from
from Moose to Goose. Bang.

not. You just have to add on
another Ebook you already had.

bit of a wait so if you want my
$100 product for extra twenty.

he's oh he's doing me a favor.
Yeah. Okay. He gave me the

as well as that I've got a new
product that's coming out. It's

not out yet. It's blah blah
blah blah. It's worth $1 00. If

think it'd be better to have
the most up to date stuff bang

I can trust this dude then you
come out and go hey so it's

remind them I could've left you
with the older version but I

bucks back. Okay that was weird
then Email him again hey let

version. Here's your, let me
know how to pay you. Email em

okay. Oh yeah, okay. Send the
money here. Send them their 17

money we did exactly what I
said don't do we got giddy we

time, what you're doing is
you're taking stress off other

coming that was the closest
I've ever to feeling genuine

money is in the bank this is
super important because me and

going to update the Ebook now.
So, I'm going to send you your

fantastic. So, even if you're
selling $17 Ebooks, let people

manager had no power. And it
turns out the big managing

money back. I'm sending your
money back because the Ebook's

market manager was away so he
just wouldn't pay the invoice

stop **** sue me because he
knew they were so big this is

were just waiting for the money
to show bank. Anyway, so we're

They loved it. They want to do
business. I sent them the

no problem. They'd signed the
contract. The deal was done. We

proposed advertising plan. They
loved it. Sent them the

done and when I say done, I
know you don't count money

Let's say I make a hundred
phone calls. Only one of those

send someone their money back
is immense because noone does

money back that they will spend
more later. I did this trick

opportunity here. You build so
much trust when you send the

because I'm a chi. It was
beautiful. Completely destroyed

fantastic idea. We're talking
about sponsorships on the food

profit for me and Trisman.
Quarter of a million. So, it

for Moose on the phone. I do
the meeting and I destroy it

linked to how much stress you
can tolerate. Money making is

emotionally. How successful you
are as a hustler is directly

into part the next part. Number
twenty-six, stress tolerance.

Maybe I'll go to the moon.
Right now I'm a maybe I'm a

me that glorious food stink
**** me up **** a week I

more. So, yeah, I know it's
more than last time. I mean, we

is a K error. **** Anyway they
were a very big company. So

money in the bank. So, when I
was running Vixels, remember

quarter that's life-changing
money do not get excited about

depression in a very long time
we were so excited about that

but I'm going to say it anyway.
Business ain't real til they

**** astronaut. It doesn't mean
anything till Nasa calls me up

what's the saying? A burden
hand that's worth two in the

fantastic opportunity. We're
going to do this. We're

matter if you've started to
work nothing matters until

going to do is I'm going to
send you your money back now. I

a takeaway you know the
takeaway trick I tried to buy

the head of marketing, the big
boss and this little loser that

some **** disease whatever. She
got sick. The junior market

I know they signed the contract
what the **** we really

Emailing, Emailing, Emailing.
The heads, the head of

tiles in the bank but it was
done. They'd Email back. Yes,

people especially if you
provide a service. Even if it's

You need to learn to care about
things mentally but not

make a phone call right now and
find the **** out. Come up

bush. Stop **** around with
maybes. There's no maybes. You

the money is in the bank it
ain't real doesn't matter if

with you. I think we do some
fantastic business. I

liquid cash what can we do we
can do this we can go there buy

only stress tolerance. So, when
you're making money most of the

maybe, this, maybe, this,
maybe, why they maybe? Just

Tristan when we realized
glorious food money wasn't

don't want to just take your
money. I want to make sure that

there waiting for money and
guess what it never comes until

convinced her TV is a good idea
blah blah blah. We organize a

doesn't matter if they've
agreed to everything doesn't

channel blah blah blah. Anyway,
this was a six-hundred-,

they signed the contract
doesn't matter if they said yes

people you lose. I see so
businesses that are just

waiting. It's better to go hard
and just get the business done

the water get some definites a
definite is better in a a

waste of money. Do you know
what I mean? So what I used to

I just want to let you know
that some things have changed.

Tristan called and pitched
Glorious Foods for TV. Spoke to

Don't worry. I'm going to
identify the right time. Bang,

Vixels, my TV company I was
running at the same time as

company called Glorious Foods.
It's Gloria Foods still a

of our marketing strategy.
Yeah, okay. I'll be in touch.

them to court waste our time
and money **** so we're sitting

contract, they loved it. The
deal was done. Me and T, it was

like a billion pound company
that we couldn't sue them like

Yeah, I'll do it. Bang. Get
them in. It's better to have

**** em off. Bang. Next. Next.
Next. Someone will go okay.

quarter of the way through.
Think how much **** you've

you don't get confused. Be
moderately organized. It's

pay. We're on number
twenty-five. We're only a

the meeting from head to toe.
Bang, did it. They loved me.

a junior marketing manager.
Convinced Der TV was a

**** I've done this. I'm a
genius, literally. I used to do

meeting. I go up to the
meeting. In the meeting, I meet

this. How many times have you
bought something? And you

nobody does you're about to
learn something that nobody

money. Right. Next, 23 this is
important very important

you can move ahead right now
because it's the last place I

have available for the month.
I'm prepared to give you X

right now and say, look, we're
filling up for the month.

in the UK. Glorious foods.
Glorious food. Yeah. Oh no this

through. Twenty-5. It ain't
real til they pay and I mean

Gee. And what they did is they
had food brands in superstores

did that for a very very long
time. Especially with low value

urgency by now running out of
time blah blah blah but you

I'll give you both for 40.
Sorry for the the delay. Oh

Send that back, aim for 40s or
50s. That's how you get paid.

understand you may not be ready
to move ahead right now but if

have to hard close people
because People don't buy things

them. You either have to do the
the false urgency thing. We're

closing and I've tried hard
closing. Hard closing is

of people already understand
this. This is why they do false

ten that might drop in might
not drop in **** with you it

moose him. You for moose him by
taking his 17. Emailing him,

have ten potential leads it's
better to hard close come in

turnover by with a two-day wait
and a couple Emails and a ****

can't draw a few I'm sorry I
know you love my diagrams you

working softly, just waiting
for people, waiting, waiting,

have any idea how important
that is? You've doubled your

there on ten that might drop in
might not drop in because that

better. With hard closing,
you're going to lose some

seen the original Ebooks. They
don't know if it's updated or

Yesterday's done. Yeah it was a
good day but it's over. Today

And the only day that's coming
for me is tomorrow. Yesterday

If I have a really, really good
day with Cam. When I had really

Profit for me after I paid the
girls and everything. Really,

money back this person you
don't understand the

updated I've updated I'm
going to give you the version

you're interested in both, I
give you both for 40. Bang. I

people their money back because
that **** works. Trust me. I

bought, yeah, yeah, I'm
going to send it back. Now is

two days ago. I've updated
Ebook now. I know you've done a

possible. What was I teaching
earlier when the lessons

psychological effect this has
on people now they're like whoa

this all the time with
advertising. Oh, I've just

without being hard closed. So,
you have to find a way to close

don't buy now, it's going to be
very hard to get this deal

more, more, more, more, more
and you should be living here

really appreciate that most
people wouldn't do that most

buy for $17. Email them and
say, you know what? Uh I'm

very basic sales but in my
experience, I've tried soft

not the right time. Oh, but we
really want to do it. It's part

getting better? Not really. No.
I think it's getting better.

to here and forget about it.
More, more, more, more, more.

going to be a lot harder than
just **** a couple Emails and

All it takes is a few Emails in
between. Keep a spreadsheet so

money for moose them. You for
moose a goose. And you Famous

twenty for forty because he
waited and you apologize for

story. You ain't gotta update
anything because they've never

other way. There's no easier
way to double your turnover.

you need to start implementing.
Finding ways you can send

people wouldn't care because
now you've sent them their

guarantee you he buys it.
You've turned a $17 sale into a

$40 sale with a two-day wait
and a **** two Emails. You've

there's only 100 people on
Twitter who want to buy a ****

Email him again watch that
person go oh yeah you know I

that nobody does that remember
what I said earlier about

with every **** customer, every
client would buy, pay, call em

hadn't made yet. And even if
all four came in, which should

Then saying you can get a
bundle worth a hundred and

that money back. When you send
people their money back. I

later and said, bang. Now, it's
time to do business. I got a

sending it back, promising a
whole bunch of **** updates.

gap. We have that gap. It's
only 3 000. The marker stopped

the wait. Like you're doing him
a **** favor. I know you bought

**** saying oh I've got four
really good leads, I've got

never happened, two came in.
But even if four came in, the

laughing about money that they
thought was coming that they

going to do this. We're
going to do this. We have this

time they're wasting being
happy **** around, they

refund. They might not notice.
Let them look at it and go,

doubled your turnover. You've
doubled your turnover. Do you

it and he said no and he gave
me my money back and now they

personally so they have to see
it and reply. Don't just click

you know working on the update
it's going to be out soon I

the geese. This is business.
Listen. He's the goose. You for

back so he gave me my money
back then when I called him

A big is the word I invented in
T two. Famous. You take the

going to be updated. I want you
to have the most updated

two thousand, the only way I
can make more money is to get

this was the system I developed
to send the money back and it's

think you're really going to
like it I could've and then

to buy things expensive. So
that one person who bought for

him to pay for more. There's
only one customer that day and

what you think I said yeah I
want this to work I want to you

market and they'd be like oh
well okay yeah alright that's

earlier? They don't buy on
price. You have to get people

still do the campaign. I just
think if we wait a week, maybe

don't want to sit in your
money. It's your money. We can

always worked it works because
the trust you build when you

Ebook it's the same with
everything so my logic was this

really good relationship blah
blah blah blah blah and then

hit them up for a bigger
invoice every **** time and it

already made or money you might
make which is even worse. I

ninety-nine are never going to
buy no matter what I say. So

that one person who buys, I had
to make as much money as

people is in a position to buy
something. The other

Every single day you need to
attack and go again. Every

two, not very long. I think
it'll be some more in the

I'm making phone call all day
for Ntwo on the days I worked.

I don't think now is the
optimal time for you to start

your advertising. I'm
interested in this as much as

know I've been doing this a
long time I want to make sure

can do the 2000 package now but
there's a really good

some **** about how I'm really
looking after them how I want a

up now is not the right time
send them their money back talk

does only I do and it works
**** brilliantly it works

working. Every **** time they
buy. They're like, oh that's

tried to buy and he he gave me
my money back it's kind of like

Every **** day. No matter how
much money I made the day

trust you loads because noone
gives refunds noone gives money

You have to push forward at all
times. I see so many people do

More, more, more, next, next,
next. I don't care how big of a

my board and I'm going to teach
you my business hack that

them their money back and
they'd be like what the **** I

this is very good for both of
us blah blah blah and I'd send

You have to live in the future.
Constantly pushing for more. I

Andrew Tate from Ntwo. He's
like, oh hi, Andrew. So, yeah.

chunks of money or any chunks
of money. Should always be

live in the **** past. Second
that the business is done is

this pays off for both of us
because if it pays off for both

now, things will be a better
opportunity. So, what I'm

publicly on Twitter that he
made a little bit of money so

going oh I had a really bad
year. I took my foot off the

or his business fell apart and
now he's broke. You **** dumb?

you are. I have a vested
interest in this working. I

of us, we can do a lot of
business in the future. I think

it'd be better to wait about
two weeks. In two weeks from

do when I sold advertising was
I had this trick where I'd sell

They'd sell, I'd sell it,
they'd buy it. They buy. When

Kyle Trouble. Such a stupid
name. And I could just tell by

Send people their money back.
They love that **** So check

afterwards and thought mmm that
was expensive. What a bit of a

deal you do. I don't care how
many tokens you make online in

attitude to money. Oh I've got
some money out. No, you don't

a package let's say I don't
know two thousand

still save it, it's effectively
gone. You have to find a way to

the invoice come in, I'd call
em up and go, hey, this is

really wanted it. But then you
kind of looked at your bank

brilliantly check this out My
business hack is, drum roll,

doesn't exist anymore. It's
here. Okay, there. Now, it's

was lazy. Oh we did really good
yesterday. Oh come here today

like healthy competition
between each other and all

online. It was popping. Every
room was busy. The girls had

Lazy so he can sit around in
his apartment getting jerked

on Cam Girl. I don't care what
happened yesterday. It's over.

because this is a business hack
I learned so I'm going to clean

good days with Cam, sometimes
girl, I had all my girls

have **** That's yesterday's
money. You need to get today's

seconds of excitement when you
check the bank. Then, it

a little bit of business and
end up **** changing their

dollars, it doesn't matter.
It's over, it's finished. You

for. I mean getting. You need
to get it from here and move it

**** There's some dork on
Twitter called Kyle Trouble.

people do a little bit of
business and **** sit in their

his whole face. He's a nerd.
And the guy is **** on Twitter

gas. You want to teach people
about business? And he's saying

so much. Yesterday I don't live
in yesterday. I live in today.

off by his free girlfriend.
Like what the fuck's wrong with

people? This this **** this.
Put it here. Forget about it.

he became a lazy piece of ****
and then then his money ran out

So, my art's getting really
good. So because my art's

is a new day. Today you're on
zero. Oh but yesterday I made

you ain't got yet or counting
money you've already got. You

is gone. You have to be that
way with money. So any business

This is the past. This is the
future.

This **** doesn't matter
anymore. It's come, it's gone.

You're looking this way.

see certain people get giddy
and excited. Oh, we might get

you guys start crying. Call me
a loser. You are a **** loser.

**** Keep your panties dry til
the big guy's hard. Don't know

fun. This is numbers on the
screen, gentlemen. It's all

you **** to understand
something. So, this is you.

was going off and we made ****
twelve, $13, 000 in a day.

off. Or they go online and half
**** it. And I'm like no no no.

should never be looking that
way. Should always be chasing

be **** in the office laughing,
drinking her coffee, talking

their clients are trying to
help them win tip wars and it

really busy. The next day, I'd
weigh up and every **** girl

live right now in the present.
Right now, I'm going to draw

could've found more. Don't ****
waste time counting money that

getting excited about old ****
Every single day you are poor.

Even if it's still in the bank,
even if it's $10 million

getting good, we're going to
draw another diagram. I want

in the present. When I say
chasing, I don't mean excited

now. I think my art's getting
better. Do you think my art's

another diagram. I'm starting
to get happy with my diagrams

four really good pitches, they
should be coming in today,

single day. From **** every day
you wake up at zero. Don't be

world. This is this week.
Shit's different. Don't be

before. That's not how I
operate. Every day is a new

wake up every day broke. Every
day I wake up at zero. Poor.

excited about what you've
already achieved. You can't

be a **** professional. James
Bond may enjoy **** **** but

money coming in. Money's coming
in. You're making some sales.

an American army base in Iraq.
Last week was a different ****

done. This is done. It's in.
It's done. It's gone. Even if I

cares? That was last week. Last
week **** I ran hadn't attacked

business they ain't got or
excited about business they do

day. You wake up broke. Do not
be getting giddy and excited

used to know so many sales guys
when I worked at TriStar the

getting giddy and excited and
emotional about money you've

first TV company before I went
to run Ttwo. So many sales guys

pushing for more, more, more,
more, more. Don't be getting

make more. You shouldn't be
getting excited about big

of you got the money. Good. All
you have to do. Do you know

Here's my muscles. Again, money
comes into the door on Tuesday.

you **** because maybe you
don't know. This is me.

why I wrote that down but
that's the basic lesson here. I

this much money one, you
haven't got the yet. Too many

getting excited about money
because when money comes in,

that's what that's you, you're
allowed just two or three

and emotional. Oh but last week
we had a really good week. Who

the past. Living in the past is
going to sink your business.

Learn some emotional control.
Don't be getting all giddy and

Don't be like oh wow. Don't be
going to see clients like I

ain't excited. He's smooth.
He's cool. He's never giddy

Good. Be happy. Be proud of
yourself but don't be giddy.

find some more **** money.
Don't worry about, don't be

is on the same mission. We
ain't got time for no dumb ****

ignored. Uh all rich people are
the same. I cannot stand being

On Wednesday, do you know what
I do? I wake up and I try and

have got to change your mindset
absolutely. If your network's

done. Get the network
brilliance course. Learn how to

answer that dude's important.
When broke boys call me it gets

what you have to do when money
comes in the door? Let me tell

around. Let me get rid of the
big loser sign before one of

this **** is. Numbers on the
screen. You're moving numbers

can't wait. I really want to
work. It's going to be so much

you don't see him excited about
**** **** He enjoys it. He

Right. Next point. Number
twenty-two. Keep your dry till

the whole point of the war
room. International network of

**** them off. Find new
friends. If you can't find

So if you're still
participating in dumb **** you

get **** important friends.
Your network is everything. I

don't answer the phone to broke
boys. You call my phone if I

either agree to work for you or
**** them off. Find some new

about it. You launch your
business. You start to see some

the big guy's hard. So, too
many people get excited about

have. This is just monetary
exchange gentlemen. You have to

money makers. Not playing any
**** games in the war room.

with people all around the
world who are getting ****

friends are losers. Well now
you've got a brilliant idea. So

friends. Join the war room. In
the war room you can link up

around people who are not on a
mission to get rich. That is

completely useless. They're
wasters. Get rid of them. They

now you're the leader. I
want to run this company.

full of losers employ them. If
they refuse to work for you

said earlier about finding free
staff. Okay. Let's say all your

friends the war room will give
you a network instantly. That's

You're going to do this. You're
going to do this. You're

network has to change if you
want to really become a

stay a video game plane loser.
This is super important. Your

the only mission I'm interested
in. Everyone I hang around with

I don't have time. Oh blah
blah. Then these people are

going to do this. If they all
sit there and go no I'm tired.

with them. That needs to be
your network. If you're rolling

all the people around you don't
have hustles. Remember what I

with a bunch of video game
plane losers, you're going to

hustler. Everyone around you
needs to have a hustle. Even if

help you with this. If you
haven't got them yet, get them

the war room, the network
brilliance course that will

I teach you how to meet
high-level people and how to

they help you, etcetera.
Network is everything and in my

to the network, you're a node.
You know people, you help them,

changing their lives. That is
the point of a network. To

Jerk each other off, **** you
doing? If your friends aren't

with winners. Number 2-1,
network is everything. The

a loser underlying. Losers roll
with losers and winners roll

everything. This is super
important. If you're a loser

and you're rolling with losers,
you are going to stay I'll

on people's insecurities all
the time no Next, this is a

it's all dork **** the all geek
will care but most people don't

or **** raspberries. Doesn't
matter what it is. You have to

if you're selling protein
shakes with Hustles University

need this. You need this
because of XYZ. Doesn't matter

product. Who cares what's in
the product? Sell a result. You

but you'll be in better shape
if you use my product. **** the

your time in the gym when
you're not going to get, you're

Who cares? It's boring. If
you're going to sell your

flavor, this much carbs, this
much sugar, blah, blah, blah.

You don't sell, a lot of people
will sell a protein shake, best

You have to play on people's
insecurities and you have to

someone who's done playing
games, someone who's ready to

settle down, I know we'll value
me. All the **** that he wants

there, is there? Whereas if a
fat old man said, what kind of

etcetera, how to pitch them for
investment, all that. I teach

because they're going to help
you. You need a network around

money and doing important
things. You need to be mixing

networks work. You got nodes
and you got links. You come in

Everyone in there is interested
in increasing their income and

started the war room. If you're
watching this and you're not in

hanging out. Hanging out why?
To do what? Play video games?

young, fit, Italian men or
something dumb and obviously

insecurities and promise with
your product that everything's

businessman getting in his car,
has his briefcase, mister

business was the number one for
this. Play to people's

good looking. I want to look at
this. I want to be seen as

and Mercedes, they advertise as
a businessman. Mister

Loser. I don't know if you can
see that. You're going to stay

you're rolling with losers,
you're going to stay and

thinking about money. The
lesson number is, network is

problems, etcetera. Everyone
you roll with should be

people go, you know, I want to
be attractive. I want to be

traditional, let's say you're
running clothing. People like

desperate to have a hot girl.
That's why I talk to Cam Girls.

The house always wins. People
like tits and **** and they're

are not going in there by
yourself. The people you're

same thing you do. Analyzing
the price of things, analyzing

made earlier about the coffee
shop. Let's imagine you go in

care you need protein shakes or
your gym time is a waste of

shape and oh do I need more
carbs I don't know no who cares

If you're selling protein
shakes, you need to say to

insecurities that's what makes
people buy because they're not

money. People can't help but
lose their money in casinos.

them. Said hello when they came
in the room, called them by

pushing it, pushing it. So, I
don't know what you're going to

make it very very clear to you.
You need this to learn how to

So, in all of my advertising
and all everything I'm doing. I

attention? So, as a cam girl,
with all my cam girls I was

compete with that? How do you
get the attention of men when

difficult. It's a real
business. How many girls are

it's not like that all. Making
money as a cam girl is

it because you want to learn
how to make money. That's why.

going to sell. What you're
going to sell, why do people

you're going to sell and it
doesn't matter what you're

but I just can't find him. Oh,
where are you based? If we keep

you. You need people on your
phone who are talking about

do you like? The cam girl would
describe that guy and this is

and say, what kind of guys do
you like and she'd be like

get girls or that they could
get them. So, let's say the guy

you all in the network
brilliance course. So, you got

You have to do something to get
some attention. Attention is

sponsored this. How is other
people taking the attention

which company in my industry
does get attention? This one.

friends, how to get
multi-millionaire friends,

make high-level people like
you, how to have high-level

networking brilliance course,
if you don't have that as well,

increase your life. You're a
node in the network. That's how

the war room, get inside.
Everyone in there is hustling.

talking about money, why you
talking to them? This is why I

Make jokes. Ha ha. He's so
funny. Ha ha. Whoo ha ha ha.

talking to cam girls can't
really get girls obviously

with the cam girls, guys would
come along, the guys were

three days from the filming of
this, I'm opening my first

you can find a way to twist
them, you're going to make

about hustling. If they're not,
you don't need to talk to them.

I hear this all the time. Oh
but he's my friend. We like

people around you need to be
thinking about money thinking

something stupid to get
attention. Keep it in mind but

things that are a little bit
crazy to get people to pay

but you know what's going to
lead to this? You know what's

write this down in case you
**** don't believe me. So I

make this extremely clear to
you. If you're a loser and

market, are there any mistakes
they're making, identifying

money if we open somewhere next
door, is there any gaps on the

interesting. A few things in
the background. It's basic

attention. Don't forget that.
Super super important. Right

back to try and build some
loyal followers. Make sure that

small things that made a big
difference. Remembered

find a way to get attention.
You have to think about it. So,

the rent, analyzing how much
the coffees cost, how much do

the staff cost, can money be
made here, could we make more

going in the coffee shop with
should be the people doing the

the coffee shop. You probably,
unless you're a complete loaner

because they get attention,
they're millionaires. Attention

your only real business, the
money in and how you don't

painted his wall. Anything at
ten to get attention. If you

money. We're in an attention
economy. You don't even need

drink this one drink you're not
wasting your time anymore stop

really important one and this
feeds into one of the points I

being a loser quickly buy
that's how you have to be play

time why are you suffering in
the gym for no reason if you

with all those titties and
pussy. It all looks the same

up as video game characters
that are differentiation,

effectively, tits and pussy.
It's all the same. How do you

going to buy otherwise oh I can
go to the gym and I'll get in

push that point over and over
and over. Play on people's

not going to get in good shape
anyway. Oh, you'll get in shape

won't be fit without my
product. Why are you wasting

beautiful.

protein shake, I'm going to
draw a protein shake. I'm

it's one of these guys in
Romania and they wrapped cars

So, finding a way to it is
important. I know a guy. I had

interact but I'm still trying
to promote my website from

way that annoys them. I'm doing
a way that's going to get some

people, you won't be strong
without the protein shake. You

the key. Going to be the
difference between a failed

business and a successful
business.

dinosaur with your company name
on the back. Then go do it.

identified the reason you're
buying it and I'm pushing it,

going to draw one. It's
going to be artistic and

sell. Say you're selling ****
protein shakes. I don't know.

money. I identified the it's
the product. We have it here. I

know what I know so you're not
going to make money like I make

if you don't get the Hustlers
University, you're not going to

make money. I know more about
business than you. I've run

more businesses than you have.
If you don't get what I have,

launch a company or you're
already running your company.

So, you need to keep that in
mind. Don't be afraid to do

attention is the currency.
Attention is the magic formula

going to increase the number of
sales coming in? Attention.

want it? I'm right now, we're
in a university. You guys want

money but you need to find a
way to get attention I think

write down and think about.
We'll come back to Angel later

find out exactly what people
want. So, I don't know what

talking, maybe one day we'll
meet one year later, two years

stubborn **** are coming along
with another company scooping

later, taking his money, taking
his money, taking his money.

I've been trying to look for a
girl looked up my whole life

insecurities and he's sitting
there going, yeah, well, I've

to hear. Sell people what they
want. Play on their

was like, why? He goes, people
look at it when they drive past

and they want to work with us.
He got attention. He ****

of a car being wrapped and I
said to him, that was **** how

and they're in an industrial
state and he painted the entire

guys do you like? She'd be
like, oh someone mature,

that's not me. So, there's not
going to be a relationship

called Angel TV and what we do
is we'd pitch TV companies as

profit in it. But the point is
that's another little thing you

with if they're talking to an
initial organization. If you're

of things. This guy's got ****
Coke problem. It's out of his

a guy who had a

It's the most simple stupid
example but it's true. He had a

for each other's attention
especially on the internet.

talking about how they're
making money I shut the **** up

meeting people and they're
businessmen and everyone's

it's not easy in the modern
world because everybody's vying

is how they make money their
business how smart they are ego

as soon as you start talking
about money all they talk about

won't shut the **** up about
their business I know so many

but you have to find a way to
get some attention first. Now,

something that pissed off the
nerds you can see I pissed off

generating money now what most
people do is you see a lot of

attention for free. I want to
say for free, free financially

but you need to find a way to
get attention because all

coming along trying to close
the business closing a lot

have some members of staff that
they perhaps wouldn't interact

from Angel and say hi we have a
one time special offer 18000.

19 grand. We're trying to get
them. We're trying to get them

diagram here. Right most people
once they start a business

up and listen. This is a really
important point for business.

Super important because it's
something I see a lot of people

so stupid. So, like literally a
fat old man would come along

do you think of this? But if
you're bragging ah blah blah

you do things the more time
you've wasted you already know

for a long time we're
interacting but I mean if I'm

loser. You have to play to
people's insecurities. The cam

anything you only learn by
listening so whenever I'm

get girls but our cam girl
would tell em that they could

money. It's **** Don't do it.
Next, You need to learn to shut

not on the Porsche, you're
you're a nobody, you're a

have to make sure that people
want your product. Do not be

important. That's what all
these brands do when Porsche

next coming on from the Cam
Girl thing. Play on people

So, even if you're running a
business which is very

to feel good looking and
attractive. You have to Twist

something I had to train my
girls to do because girls are

people who are making money and
yeah they're making money but

make mistakes with. I'm
going to destroy my beautiful

that people buy. Trust me
because they want it. So, you

would come along and say, oh so
what kind of what kind of guys

because otherwise, it wouldn't
be there. So, they can't really

going to buy it. There's a
whole bunch of expensive ****

thumbnail is interesting. Click
on it. Make sure their room was

they have so many choices? They
can click, scroll, scroll,

industry is completely an
attention industry. You have to

building on your reputation.
That is how it goes. Even if

are getting Lambo quality like
you're getting here all the

business, he's important,
you're not important, you're

they're just buying it because
it's so cheap they don't

of these Twitter guys do,
that's because they're cheap

going to be better. So, So,
I'll give you an example. So,

that angle. You have to put
something on the angle so that

casino. People have vices and
people have insecurities and if

insecurities. So, I made lots
of money with Cam Girls and in

increase the price and the way
you do that is by constantly

Even with the cam girls. People
said to me all the time, Cam

Girls, that's not real
business. Girls just get naked

you have to go and run a
marathon dressed as a ****

It's effectively free and it's
good for you. Don't be lazy.

goal your number one aim in
whatever business you do is to

pissed off when they realize
it's garbage so your number one

believe in the person they're
just like oh what's the worst I

can do I'm only losing 13 bucks
but then they'll still feel

their thumbnail when they
broadcasted, they had a little

advertising stuff but it's all
the business of getting

really hot one so they looked
good so people would oh that

thumbnail. So their thumbnail
when they broadcasted was a

customers names. Remember the
names of their pets, paid to

the cam girls, we did lots and
lots of different things. Very

Attention is key. Attention's
going to accelerate everything.

that you want? How can you get
the attention? Find a way. If

attention to. Now, obviously,
I'm not saying join Isis or

their first name. So they all
felt valued so they kept coming

Twitter followers may not be
that big and if it even is,

people especially with Twitter
because if you're selling on

amount of customers in the
world. Let's say there's only,

there's only 100 in sales who
are going to buy a book about

the reason is because the
people who buy expensive things

information I'm giving you the
people who buy the cheap things

anything it takes to get
attention. So, the cam girl

attention? That's why all these
girls do like cosplay and dress

training, we would have
meetings. How do we get

start any kind of business, one
thing you need to consider is,

we talked earlier about money
in, all your money out, this is

doesn't lead back to here. You
can see that bottom one there

is the currency of the modern
world. So, if you're going to

say, oh what? You just get
naked and you get money. No,

scroll through all the titties.
So, how do you get the

online? Right now, 100000
maybe? You're trying to compete

and they just make money. No,
that's not true. Girls used to

have **** morons out there
doing nothing on vlogs talking

enough. Probably not. There's
no such thing as bad attention.

him and they want to they see
it's artistic, it's creative,

reputation management. You need
to build your reputation, build

about who your reputation is
and you need to do some

reducing the price to try and
get sales, that says a lot

for example or they did this
viral campaign or they

How do they get it? Oh will
they pay for advertising? Or

buy cheap things than people
who buy expensive things and

Does my company get enough
attention? No, okay. So which

how to **** today. There's only
1hundred of em. That's only

easiest way to make more money
because there's only certain

your field and as you do that,
your will increase. That's the

want to be investing any of
your money and anything that

that the the catalyst that's
going to take any company and

blow it up fast. So, keep that
in mind when you're looking to

the screen now when you look at
my Star Wars thread I said

my business big time. I've made
all my money back big time. I

every single tweet afterwards,
all I'm trying to do is promote

monetize it so for this I'm
going to put an example of my

**** and being complete losers
of because people watch it

good ideas now. YouTube has
proved attention economy. You

marketing no such thing as bad
press blah blah blah but

you already understand this you
already understand viral

attention somehow. I get
attention because I'm the dawn

buying attention is more
expensive than getting

whatever you're going to do,
whatever you're going to

Why can I sell for a much
higher margin, a much higher

want to be **** This is where
all the Ebooks, the little

about who you are as a person.
Do you want to be **** Lambo?

The world we live in now, we
live in an attention economy.

If you have no attention,
you're not going to have any

you you can't just be looking
to sell things as cheap as

If you have lots of attention,
you can turn that into money.

up high and you're not selling
and you find yourself really

you have genuine strength and
reputation, you can sell at

company like that if you have a
partner or business partner or

business that way. I know a lot
of people who are doing that. I

them up. Keep that in mind.
There's something else you can

have a sign on your company is
to sign big and bright and bold

side of his wall with a huge
mural like a spray paint mural

much did it cost? He goes, it
cost me 3000 but it's increased

And try and close them that
way. Even though there's no

company called Angel I was such
I was 20 I was a dick I don't

start to finish. That is the
end goal. Get attention and

them from Angel for a tiny bit
of a discount so let's say at

trying to get them. They won't
do it. Then we call them up

Everyone is competing for
attention but attention is key.

then do not be afraid to
shamelessly sell, sell, sell

I do it cheaper? This is the
value. The value here is

go, well, you know, I want to
make it really affordable. I

if that's the only price people
will buy from you at, then that

really have never never
experienced that. So, you've

price, whatever. I could have
done this cheaper but why would

quality and reputation that
these are the things you need

on brand. Here in the west,
living where we live, that's

Star Wars thread I want you
we're going to start putting on

my website. I'm doing it in a
funny way. I'm doing it in a

the nerd start to go viral,
start to get traction, and for

people they find ways to get
attention but they don't

something just came to my mind
we had T2 and we had another

sit and listen and adopt it. Be
super prepared. Next,

from. You can learn from
anybody who understands

two with. Dan was a crackhead.
Dan taught me **** loads about

and I listen because anyone
who's making money one way or

have to say enough to convince
him to talk but don't talk too

our advantage. We have the
whole idea of branding and

blah and I'm this and I turn
over this you're just wasting

finding a way to get attention
is a fantastic way to start

production now. Everyone's
producing everything so cheap.

advertising is is buying
attention which is fine but

to get your attention still
going to take time with your

free advertising. So, you need
to get good at getting some

phone cases for 89 cents for a
case and delivery and it's

tell you why. The people who
compete on price are going to

be you. So, if you go to
Amazon. com and look at the

you're going to run, you do not
want to compete on price. T2

pull it off. There's too much
Southeast Asian and Asian

none of the fulfillment is
ready. So, if money is not

but even nowadays, that would
be much harder to do and I'll

Yes or no? No. Well then why
would you quit your job? I

You can always try and pitch us
some other company and take the

I mean it's different if
friends of mine I've known them

won't say who. In lots of
different industries who are

on in your university
curriculum. Next, attention is

investment how great they are
that is not going to teach you

really trying to get this order
and you just can't get it in.

around people who are making
money I don't talk about money

consider. Another little
business tip. If you have a

over the edge wouldn't buy then
we'd call them up and pitch

normal and if we ever had a
company which was really close

to doing it but for some reason
just wouldn't go across the

do not want to compete on
price. For whatever company

People buy what they want. If
people want something, they're

increase the price. You should
never get to a point where

constantly be increasing prices
you'd be looking to constantly

quickly. You get shadow banned
takes a long long time. So, you

for you to work your job and
work your side hustle.

job anyway. You have all the
time you need to continue with

was reading Wikipedia but I was
also doing as much as I could

time, oh I need to quit my job.
No, you don't. You don't need

know why I called it Angel TV
so we had another company

I'll tell you another little
thing we did at T2 actually

to shut the **** up when you
interact with these people and

this hundred people more money
instead of trying to find more

today. So, the easiest way to
make more money is to charge

around at home, and being
broke. So, that's a very

launch, when you start putting
prices out there, if you put it

anything about either sales or
making money. So, be prepared

answer is often no. You don't
need to quit your job until

showed you already how easy it
is to get money flowing in. Get

you've been through and you've
sorted out all the things

mind. He taught me things.
There's nobody you cannot learn

advertising. And **** loads
about sales. He taught me loads

listen because somebody knows
something. Even Dan who I ran T

do everything at the same time.
You can get money rolling in

I'll write Lambo down because I
like that word or do you

better quality product. So,
when you're looking for

**** you're going to get rich
off 17 Ebooks? You're not. So,

real price. So, where your
price point lies says a lot

Loads of em are selling eBo for
like $17 or $13. How are the

different to yours. It doesn't
make a difference. Shut up and

making money. Even if they're
in an industry who's completely

time. Let other people talk.
Learn from other people who are

for my own company on the site
so if you have a if you have a

job doing absolutely nothing I
was doing a lot of nothing I

Guaranteed because you're lazy
and you don't do **** at your

is rolling and you know the
money is coming in, then quit.

you're asking him directly for
feedback yeah I do this. What

your own business you already
know how you do things maybe if

much yourself the more you talk
about your own business and how

everything I'm saying. This is
how much it should cost. So,

joined my university. This is,
I don't know if you joined at

half price for nine nine nine
or you joined at the full

there looking at your prices,
you don't want to sit there and

everywhere so when you interact
with someone who's rich you

another knows something you
don't know there's a lesson

There's no way you're going to
win on price. You need to sell

dickhead customers and it stops
you making kind of serious

want to price people at the
market but when you're sitting

because that never works well.
It gives you a bunch of

in a year of a company so
instead of just sitting at my

company I think could afford TV
then I pitch them for Vixels on

me now but two or 300 grand is
a lot of money to most people

also have I had another on the
side at the same time and

one of those. Well, I'm the
cheapest on the market guys

you've priced yourself out.
People don't buy on price.

you have to start off with a
lower price, you need to always

money on that deal? I don't
have a clue but they managed to

competed on price and okay, it
lasted a while because of speed

Next point, this is very
important one. People and I

Vixels. I I looked at the word
pixels. I changed the P to a V.

important key thing about jobs.
I get asked that all the time.

what's good about this is if I
went to a company to give them

and they're lame. They're lame.
Never sell on price. Also,

them so simultaneously is doing
my job I was running another

big credit crunch, remember
that? Now, we're in the height

you'll have more problems and
more complaints from people who

of the game. So, if you're
selling **** cheap like a lot

spend as much money as
possible. This is the reality

first before you consider
ducking out of a job, sitting

coming in? Why would you quit
your job? Is money coming in?

you've already been over so far
in this university. It money

Doesn't make any sense. Vixels
television advertising and what

etcetera etcetera. So, not only
am I working a normal job, I'm

anyway. I started a television
advertising company called

sell television advertising
like I did a few years before

only have amount of potential
customers. You want each one to

let's say minus thirty
thousand. They don't grow very

Twitter, Twitter following
doesn't grow that fast. Your

You don't need to quit your job
at the same time. So, people

a website and it's a
particularly big company and a

company now Vixels never really
took off I landed three or four

called Ntwo. N2 sold web
advertising. It sold

advertising agency again but I
couldn't afford to quit this

time, I was working there. I
was pissed off that I wasn't a

people on Twitter are going to
buy a book about how to ****

that time to start something on
the side So, my work history as

any work in my normal job. I
provide leads and fulfill leads

Ebooks are. This is where I am.
Why can I sell more than them?

your credibility, builds on the
point that you're an expert in

price? Because I have a
reputation and I provide a

shows your brand has no
strength, no reputation because

of the credit crunch. So, it's
going to be very difficult to

I would still work my normal
job and in between not doing

get money out of people. So, I
decided to start a company

possible. I see a lot of guys
especially the Twitter gurus.

coming all the way from ****
China. How how do they make

to sell on. You do not want to
sell on price. You don't

make this very very clear.
People do not buy on price. You

AdWords or hosting blah blah
blah. It's a very, it was like

advertising websites, SEO,
Google AdWords, all that kind

you need to be doing something
else and if you're not doing

they'll call your bluff because
you promise them money when you

it's going to make us a lot of
money I just want to say if I'm

coming in, you don't need to
quit your job. No. You need to

the site online, bang, bang,
bang, get the money in. Even if

but this was when I was selling
it before was just before the

job and I also knew that it was
going to be very very hard to

mistakes I made at Ttwo and I
wanted to start a television

say it to me all the time,
well, should I quit my job? The

of thing. So, we would call up
companies and convince them

to quit your job. I guarantee
there's enough time in the day

that you need a new website or
do they need SEO or Google

your job, get your side hustle
rolling. When your rush hustle

job right now don't quit your
job People say to me all the

deals I maybe did 2300 grand,
which isn't a lot of money to

your especially for smaller
companies. Your boss's office

surprised how often you can go
into your managing director or

when I read Wikipedia three
three days a week. At the same

same time, I was working there.
This is the this is the company

worked, when I say long, about
a year, I worked for a company

the site or call or tell
Tristan to call them and pitch

you can tell is very varied for
a long period of time. I

right and it pulls off let me
prove myself first let me make

want to make you some money you
say that to them let the money

and say look here's the deal. I
want to do XYZ XYZ XYZ I think

the job to the best of your
ability you need to be using

a online advertising agency.
This is a few years ago. At the

start coming in and they'll
often reward you for it if

I would do is my brother would
pitch television from home and

business owner anymore. I kept
remembering Ttwo and all the

and the fastest way you can do
to get pay rise or increase

money outside of your job but
if you're in a job right now

do so. I don't know about your
job. Obviously it's the

go in there and you say that
all you've done is say look I

way you do your job. Then ask
yourself why you don't do it.

Why don't you work at 1 00% of
your capacity? And the main

your money is literally to sit
there and think I need XYZ to

whatever. Make a list of all
the ways you could improve the

you're not doing your job to
the best of your ability and

why I'm going to be rewarded
for it they'll say oh okay

the money first but if the
money starts rolling in that's

improve how you do your job.
You could work faster, you can

employees are. If you're an
employee right now, you're

make more phone calls, you
could care more, XYZ, you could

do the entire nine hours
without super long bathroom

probably lazy. So, you're
working a job, you're not

breaks where you disappear to
sit on your phone, whatever,

trying your best. Make a list
of all the ways you could

be incentisized to do this job
properly. I think you'll be

Hustlers University we're
going to teach you how to make

Right, number sixteen. If
you're working a job, you need

very hard. We've discussed this
already about how lazy

to identify all the ways in
which you could do your job

reason is probably going to be
because you're not incentied to

better. A lot of people work
their jobs and they don't try

all times. Very important.