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strong sense of what is fair or unfair

indeed my analyses with Matt marks

showed that co-founders who received

less equity than they appeared to us to

deserve based on their backgrounds and

early contributions to the startup were

significantly more likely to depart

during the startups early years founding

teams who want to avoid the potentially

disastrous consequences of an early and

static equity split should do their best

to devise a compensation plan including

the equity split that a reflects each

member's past and expected contributions

as accurately as possible and be

motivates each co-founder without

seeming unfair to the others teams

should also keep in mind that the deal

is never completely done circumstances

will change chapter 7 the 3 R's system

reflects each members past and expected

contributions as accurately as possible

and be motivates each co-founder without

seeming unfair to the others teams

should also keep in mind that the deal

is never completely done circumstances

will change and the equity split and

compensation may need to change too in

order to accomplish what these essential

tools are meant to accomplish an issue

we will examine in Chapter seven chapter

7 the 3 R's system