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These are the user uploaded subtitles that are being translated: 1 00:00:05,269 --> 00:00:08,699 Synced by Bakugan 2 00:00:08,786 --> 00:00:10,352 My name is Nathan Fielder, 3 00:00:10,404 --> 00:00:12,104 and I graduated from one of Canada's 4 00:00:12,203 --> 00:00:14,836 top business schools with really good grades. 5 00:00:15,567 --> 00:00:17,800 Now, I'm using my knowledge to help struggling 6 00:00:17,867 --> 00:00:22,233 small business owners make it in this competitive world. 7 00:00:22,300 --> 00:00:26,567 This is "Nathan for You." 8 00:00:26,633 --> 00:00:29,133 From the outside, this building may look boring, 9 00:00:29,200 --> 00:00:31,967 but there's actually something pretty cool inside. 10 00:00:32,033 --> 00:00:34,833 Byrnes Logistics, a shipping logistics company 11 00:00:34,900 --> 00:00:37,100 based in El Segundo, California, 12 00:00:37,167 --> 00:00:39,567 where customs broker Christy Pratt works tirelessly 13 00:00:39,633 --> 00:00:41,733 to help her clients export their products 14 00:00:41,800 --> 00:00:43,567 all around the world. 15 00:00:43,633 --> 00:00:46,033 But sending goods across international borders 16 00:00:46,100 --> 00:00:47,800 can be expensive because of import taxes 17 00:00:47,867 --> 00:00:49,467 known as "tariffs." 18 00:00:49,533 --> 00:00:52,100 Every product has a different duty rate. 19 00:00:52,167 --> 00:00:55,433 Um, it can be from free to 35%. 20 00:00:55,500 --> 00:00:57,433 But when I learned she was working with an exporter 21 00:00:57,500 --> 00:01:00,061 of smoke detectors, it gave me an idea 22 00:01:00,067 --> 00:01:02,167 that could save her client millions, 23 00:01:02,233 --> 00:01:04,667 and make Christy the hottest shipping broker in town. 24 00:01:04,733 --> 00:01:06,667 Just looking it up on my phone, it seems like there's 25 00:01:06,733 --> 00:01:12,200 a pretty high tariff for smoke detectors in a lot of countries. 26 00:01:12,267 --> 00:01:13,967 Yeah, I mean a lot of countries charge 27 00:01:14,067 --> 00:01:16,367 high duty rates on smoke detectors. 28 00:01:16,433 --> 00:01:18,700 You know, it is what it is. 29 00:01:18,767 --> 00:01:20,333 I mean, you're not gonna get around it. 30 00:01:20,400 --> 00:01:22,133 Well, not so fast. 31 00:01:22,200 --> 00:01:24,633 Unlike smoke detectors, musical instruments 32 00:01:24,700 --> 00:01:26,867 ship duty-free to most countries. 33 00:01:26,933 --> 00:01:28,967 So, if Christy were able to convince Customs 34 00:01:29,067 --> 00:01:30,767 that the noise from her smoke alarms 35 00:01:30,833 --> 00:01:33,167 was actually intended to make music, 36 00:01:33,233 --> 00:01:36,333 the savings for her clients would be astronomical. 37 00:01:36,510 --> 00:01:40,846 _ 38 00:01:46,167 --> 00:01:48,333 - Well... - I mean, technically anything 39 00:01:48,400 --> 00:01:51,567 that makes a noise can be a musical instrument, right? 40 00:01:53,700 --> 00:01:58,167 You know, if you can convince Customs, go for it. 41 00:01:58,233 --> 00:02:00,100 Why are you so pessimistic? 42 00:02:00,167 --> 00:02:03,833 Because I've worked in this business a long time. 43 00:02:03,900 --> 00:02:06,200 I know what Customs is going to say. 44 00:02:06,267 --> 00:02:07,967 You know I went to business school, right? 45 00:02:08,067 --> 00:02:10,733 Yeah, no, I didn't. I don't know you. 46 00:02:10,800 --> 00:02:13,533 Oh, okay. I did go to business school. 47 00:02:13,600 --> 00:02:16,467 All right, well... 48 00:02:24,267 --> 00:02:25,600 Oh, you're done with your sentence? 49 00:02:25,667 --> 00:02:27,533 - I'm done. - Okay. 50 00:02:27,600 --> 00:02:29,500 You said, "All right, well," and I thought you were 51 00:02:29,567 --> 00:02:31,067 gonna say something else. 52 00:02:31,100 --> 00:02:33,633 - No. - Oh, okay. 53 00:02:33,700 --> 00:02:35,833 Christy was skeptical, but I was determined 54 00:02:35,900 --> 00:02:38,367 to prove her wrong, so I began the process 55 00:02:38,433 --> 00:02:40,900 of designing new packaging for the smoke detector 56 00:02:40,967 --> 00:02:43,767 to rebrand it as a musical instrument. 57 00:02:43,833 --> 00:02:46,700 I then hired local blues legend Harmonica Greg 58 00:02:46,767 --> 00:02:48,767 to help me create an instructional DVD 59 00:02:48,833 --> 00:02:50,767 that would be included in every box. 60 00:02:50,833 --> 00:02:53,967 Your instrument is pre-tuned to F#, 61 00:02:54,067 --> 00:02:56,067 and you don't want to mess around with that. 62 00:02:56,100 --> 00:02:58,867 With our DVD and rebranded packaging complete, 63 00:02:58,933 --> 00:03:01,067 I was hopeful this would be enough for Customs 64 00:03:01,100 --> 00:03:03,167 to believe it was a real instrument. 65 00:03:03,233 --> 00:03:06,133 But since tariff laws are incredibly complex, 66 00:03:06,200 --> 00:03:08,333 before moving forward, I brought my product 67 00:03:08,400 --> 00:03:11,061 to retired California judge Anthony Filosa 68 00:03:11,067 --> 00:03:14,567 to be sure I was meeting all the requirements. 69 00:03:14,633 --> 00:03:16,433 It's a smoke detector. 70 00:03:16,500 --> 00:03:20,633 Right, but it's rebranded as a musical instrument. 71 00:03:20,700 --> 00:03:23,567 And, of course, you're doing that for what reason, to... 72 00:03:23,633 --> 00:03:25,700 To avoid the tariffs. 73 00:03:25,767 --> 00:03:27,567 After telling Judge Filosa my plan, 74 00:03:27,633 --> 00:03:29,700 he read over the tariff laws 75 00:03:29,767 --> 00:03:31,500 and told me that my work was far from done. 76 00:03:31,567 --> 00:03:34,267 You've got to prove to the satisfaction of a court 77 00:03:34,333 --> 00:03:37,833 that this particular thing is accepted 78 00:03:37,900 --> 00:03:40,467 by the general public as a musical instrument. 79 00:03:40,533 --> 00:03:43,933 - Okay. - This label proves nothing. 80 00:03:44,067 --> 00:03:46,933 So how would you make it accepted by the public? 81 00:03:47,067 --> 00:03:51,133 If it's used in a song that people really recognize, 82 00:03:51,200 --> 00:03:55,300 it's a #1 record, or, you know, one of these singers... 83 00:03:55,367 --> 00:03:58,467 I knew that rebranding a smoke detector would be tough, 84 00:03:58,533 --> 00:04:01,067 but I never thought I'd have to create a hit song 85 00:04:01,100 --> 00:04:03,367 using one of the worst noises imaginable. 86 00:04:03,433 --> 00:04:06,100 - [SHRILL TONE] - And if I was going to do this, 87 00:04:06,167 --> 00:04:08,067 I'd need some serious musical talent. 88 00:04:08,133 --> 00:04:10,433 So I put up some fliers 89 00:04:10,500 --> 00:04:12,767 announcing open auditions for a new band. 90 00:04:12,833 --> 00:04:15,333 And later that week, posing as a big-time record producer, 91 00:04:15,400 --> 00:04:17,300 I opened my doors 92 00:04:17,367 --> 00:04:19,061 to the best of what L.A. had to offer. 93 00:04:19,067 --> 00:04:20,667 All right, let's see what you got, my man. 94 00:04:20,733 --> 00:04:22,067 Sure. 95 00:04:24,133 --> 00:04:25,400 [CLEARS THROAT] 96 00:04:27,500 --> 00:04:29,900 ♪ Don't look at the clock, it's deceiving ♪ 97 00:04:29,967 --> 00:04:32,061 ♪ Everything you are so dependent on perceiving ♪ 98 00:04:32,067 --> 00:04:33,633 ♪ The future, fickle notions of your mind ♪ 99 00:04:33,700 --> 00:04:35,533 ♪ Dust, creatures of the surf ♪ 100 00:04:35,600 --> 00:04:38,200 ♪ Always contemplating time to a saddening extreme ♪ 101 00:04:38,267 --> 00:04:40,233 ♪ Many of us travel, sheep without shepherds ♪ 102 00:04:40,300 --> 00:04:42,061 ♪ And unprepared for battle to unravel... ♪ 103 00:04:42,067 --> 00:04:44,100 The turnout was better than I expected, 104 00:04:44,167 --> 00:04:46,667 and it was clear right away I was drowning in talent. 105 00:04:46,733 --> 00:04:49,867 ♪ Arise, the time is now ♪ 106 00:04:49,933 --> 00:04:52,233 So after auditioning a drummer named Chris 107 00:04:52,300 --> 00:04:54,067 who could really pound the skins 108 00:04:54,133 --> 00:04:56,333 and Jani, a physically attractive singer, 109 00:04:56,400 --> 00:04:58,067 who had the right kind of ambition... 110 00:04:58,100 --> 00:05:00,233 I mean, on a wider perspective, like, 111 00:05:00,300 --> 00:05:02,567 I want the whole world to hear what I have to say. 112 00:05:02,633 --> 00:05:04,300 My band was starting to take shape. 113 00:05:04,367 --> 00:05:06,733 This is freedom to me. 114 00:05:06,800 --> 00:05:09,167 But I still needed to figure out which musician 115 00:05:09,233 --> 00:05:11,767 was best suited to playing the smoke detector. 116 00:05:11,833 --> 00:05:14,700 So I organized the band's first rehearsal, 117 00:05:14,767 --> 00:05:16,233 and after watching them jam... 118 00:05:16,300 --> 00:05:19,067 [TUNELESS JAMMING] 119 00:05:19,100 --> 00:05:21,600 ♪ ♪ 120 00:05:21,667 --> 00:05:25,133 It quickly became clear the standout talent was Eddie. 121 00:05:25,200 --> 00:05:28,300 [PLAYING RAPID RIFFS] 122 00:05:28,367 --> 00:05:30,067 He was not only the best musician 123 00:05:30,133 --> 00:05:32,367 but also the best showman. 124 00:05:32,433 --> 00:05:34,800 If anyone could make the smoke detector work, it was him. 125 00:05:34,867 --> 00:05:36,700 So after rehearsal was over, 126 00:05:36,767 --> 00:05:39,967 I kept Eddie behind to show him his new instrument. 127 00:05:40,067 --> 00:05:41,967 I can sing, I can play the drums. 128 00:05:42,067 --> 00:05:43,500 This is not an instrument. 129 00:05:43,567 --> 00:05:45,700 It is. It's a blues smoke detector. 130 00:05:45,767 --> 00:05:48,100 [SMOKE ALARM SOUNDS] 131 00:05:48,167 --> 00:05:50,133 No, no. 132 00:05:50,200 --> 00:05:51,967 This is gonna be the thing 133 00:05:52,067 --> 00:05:53,967 that separates us from any other band. 134 00:05:54,067 --> 00:05:55,433 [LAUGHS] Okay. 135 00:05:55,500 --> 00:05:56,933 And that means the guy who plays it 136 00:05:57,067 --> 00:05:58,700 is going to be the most famous. 137 00:05:58,767 --> 00:05:59,767 You want to be famous, don't you? 138 00:05:59,833 --> 00:06:03,567 Um... 139 00:06:03,633 --> 00:06:05,100 maybe. 140 00:06:05,167 --> 00:06:07,133 - You do. - Yeah. 141 00:06:07,200 --> 00:06:09,567 Dazzled by the promise of fame, 142 00:06:09,633 --> 00:06:11,367 Eddie agreed to learn the blues smoke detector 143 00:06:11,433 --> 00:06:13,700 with the help of our instructional DVD. 144 00:06:13,767 --> 00:06:15,633 The best way to play it 145 00:06:15,700 --> 00:06:19,467 is simply by pressing the "test" button on the front. 146 00:06:19,533 --> 00:06:20,533 [SMOKE ALARM SOUNDS] 147 00:06:20,600 --> 00:06:22,100 Okay. 148 00:06:22,167 --> 00:06:24,567 [SMOKE ALARM SOUNDS] 149 00:06:24,633 --> 00:06:27,067 So with Eddie on board, I spent the next couple days 150 00:06:27,100 --> 00:06:29,100 writing lyrics for what would hopefully be 151 00:06:29,175 --> 00:06:30,552 our breakthrough single. 152 00:06:30,604 --> 00:06:32,411 And then I called the band back together 153 00:06:32,454 --> 00:06:34,020 to see what they thought. 154 00:06:34,900 --> 00:06:37,533 So you know when you really like a girl, 155 00:06:37,600 --> 00:06:40,133 but she won't even look at you in the eye? 156 00:06:40,200 --> 00:06:42,533 - You know? - Mmhmm. 157 00:06:42,600 --> 00:06:45,200 This song's, uh, kind of about that. 158 00:06:45,267 --> 00:06:47,967 [EXHALES] 159 00:06:49,567 --> 00:06:51,333 Sorry, I'm just a little nervous right now, 160 00:06:51,400 --> 00:06:53,133 because it's, you know, it's personal, 161 00:06:53,200 --> 00:06:55,367 and I'm not the best singer. 162 00:06:55,433 --> 00:06:58,200 But... [CLEARS THROAT] 163 00:07:02,633 --> 00:07:05,300 ♪ When I talk to other people about you ♪ 164 00:07:05,367 --> 00:07:08,933 ♪ I say "her" ♪ 165 00:07:09,067 --> 00:07:11,567 ♪ In my bed rests a pillow ♪ 166 00:07:11,633 --> 00:07:14,467 ♪ Where you once were ♪ 167 00:07:15,974 --> 00:07:20,507 ♪ My lips, my hair, my skin, my eyes ♪ 168 00:07:20,567 --> 00:07:26,367 ♪ When you left me, it was a big surprise ♪ 169 00:07:28,167 --> 00:07:33,567 ♪ Maybe one day I'll wake up on Jupiter ♪ 170 00:07:33,633 --> 00:07:38,200 ♪ An entire planet, just me and her ♪ 171 00:07:38,267 --> 00:07:40,067 The band seemed to like my song... 172 00:07:40,133 --> 00:07:42,367 Thank you. But then Jani said 173 00:07:42,433 --> 00:07:44,500 that he had a song of his own that he'd been working on. 174 00:07:44,567 --> 00:07:46,533 Through distancing ourselves from nature, 175 00:07:46,600 --> 00:07:48,400 we've distanced ourselves from each other, 176 00:07:48,467 --> 00:07:50,600 and the song's kind of based off that. 177 00:07:50,667 --> 00:07:52,967 I like that message. 178 00:07:53,067 --> 00:07:56,300 I mean, we need to respect like the habitat we live in. 179 00:07:56,367 --> 00:08:00,567 ♪ It's time to revolutionize ♪ 180 00:08:00,633 --> 00:08:05,133 ♪ It's time to revolutionize ♪ 181 00:08:05,200 --> 00:08:07,967 ♪ We're bringing on on those orphaned skies ♪ 182 00:08:08,067 --> 00:08:10,133 The song was called "Orphaned Skies," 183 00:08:10,200 --> 00:08:13,067 and after taking a band vote, they liked his song more. 184 00:08:13,100 --> 00:08:16,133 And that was great, because the best song won, 185 00:08:16,200 --> 00:08:18,100 and that's what we wanted. 186 00:08:18,167 --> 00:08:20,600 So I told Jani to teach it to the rest of the band, 187 00:08:20,667 --> 00:08:22,233 with one minor adjustment. 188 00:08:22,300 --> 00:08:25,933 Just so you guys know, I took Eddie off guitar, 189 00:08:26,067 --> 00:08:28,433 and he's going to be on smoke detector for this one. 190 00:08:28,500 --> 00:08:30,667 - Smoke detector? - I know it's a bit weird, 191 00:08:30,733 --> 00:08:33,500 but it's really important this band has a smoke detector in it. 192 00:08:33,567 --> 00:08:36,900 I think it could be the thing that maybe makes us stand out. 193 00:08:36,967 --> 00:08:38,800 Do we have to have that one? 194 00:08:38,867 --> 00:08:40,800 - The smoke detector? - Yes. 195 00:08:40,867 --> 00:08:42,933 I mean, no offense, but if you guys are good enough, 196 00:08:43,067 --> 00:08:45,267 you should be able to make it work, right? 197 00:08:48,367 --> 00:08:50,300 [SINGING INDISTINCTLY] 198 00:08:50,367 --> 00:08:52,700 [SMOKE DETECTOR BEEPS] 199 00:08:52,767 --> 00:08:54,667 ♪ ♪ 200 00:08:54,733 --> 00:08:56,267 [BEEP] 201 00:08:56,333 --> 00:09:00,067 ♪ ♪ 202 00:09:00,133 --> 00:09:01,333 [BEEP] 203 00:09:02,673 --> 00:09:06,067 ♪ It's time to revolutionize ♪ 204 00:09:06,133 --> 00:09:08,233 Despite some initial struggles with the smoke detector, 205 00:09:08,300 --> 00:09:11,467 by the end of the day the song was sounding surprisingly good. 206 00:09:11,533 --> 00:09:13,267 ♪ We're bringing on ♪ 207 00:09:13,333 --> 00:09:15,233 - ♪ Those orphaned skies ♪ - [SMOKE DETECTOR BEEPS] 208 00:09:15,300 --> 00:09:16,667 And that meant it was time to take this band 209 00:09:16,733 --> 00:09:17,933 to the next level. 210 00:09:18,067 --> 00:09:20,367 So I hired a photographer 211 00:09:20,433 --> 00:09:22,233 to take some promotional photos 212 00:09:22,300 --> 00:09:23,867 and booked some time in a recording studio 213 00:09:23,933 --> 00:09:26,167 to officially lay down the tracks. 214 00:09:26,233 --> 00:09:28,967 ♪ We're bringing on those orphaned skies ♪ 215 00:09:29,067 --> 00:09:30,533 [BEEP] 216 00:09:30,600 --> 00:09:33,600 ♪ Bringing on those orphaned skies ♪ 217 00:09:33,667 --> 00:09:35,967 [JANI HOLDING NOTE] 218 00:09:36,067 --> 00:09:37,667 [SOFT KEYBOARD] 219 00:09:37,733 --> 00:09:39,767 Everyone in the studio was digging it, 220 00:09:39,833 --> 00:09:42,333 and I was hopeful "Orphaned Skies" would become a hit. 221 00:09:42,400 --> 00:09:45,061 But first, our band would need a name. 222 00:09:45,067 --> 00:09:49,333 I have a few. The Banzai Predicament. 223 00:09:50,500 --> 00:09:52,133 What does that mean? 224 00:09:52,200 --> 00:09:55,233 Um... I don't know if it... 225 00:09:55,300 --> 00:09:58,167 it's just kind of like a juxtaposition of words 226 00:09:58,233 --> 00:10:02,433 I came up with, it... it sounded good. 227 00:10:02,500 --> 00:10:04,433 Now that our band had a name, 228 00:10:04,500 --> 00:10:07,600 I uploaded our song to iTunes as a digital single. 229 00:10:07,667 --> 00:10:10,067 And I was excited to get this thing heard, 230 00:10:10,133 --> 00:10:12,133 so I set up a meeting with the head of programming 231 00:10:12,200 --> 00:10:15,833 at KDAY 93.5 in the hopes he would put it on the air. 232 00:10:15,900 --> 00:10:18,600 ["ORPHANED SKIES" BY THE BANZAI PREDICAMENT] 233 00:10:18,667 --> 00:10:20,133 [BEEP] 234 00:10:20,200 --> 00:10:22,467 ♪ ♪ 235 00:10:22,533 --> 00:10:23,967 [BEEP] 236 00:10:24,033 --> 00:10:26,167 I don't think that'll make Top 40 Radio. 237 00:10:26,233 --> 00:10:28,233 I couldn't play it. I wouldn't play it. 238 00:10:28,300 --> 00:10:30,333 Is there anything I could do to 239 00:10:30,400 --> 00:10:32,767 if this could get like one play on air, 240 00:10:32,833 --> 00:10:34,333 and see what the response is? 241 00:10:34,400 --> 00:10:36,333 Take the beeping sound out of it. 242 00:10:36,400 --> 00:10:39,667 Okay, yeah. And in that moment, 243 00:10:39,733 --> 00:10:42,300 I realized what I should've known from the start. 244 00:10:42,367 --> 00:10:45,633 That the music industry would never accept a song 245 00:10:45,700 --> 00:10:47,433 with a smoke detector in it. 246 00:10:47,500 --> 00:10:50,233 I had failed everyone. 247 00:10:50,300 --> 00:10:52,733 Not only Christy at Byrnes Logistics 248 00:10:52,800 --> 00:10:54,967 but also Jani, whose beautiful song 249 00:10:55,033 --> 00:10:57,467 would never be heard. 250 00:10:57,533 --> 00:10:59,467 But in listening to it more, 251 00:10:59,533 --> 00:11:02,567 I was reminded of the message behind "Orphaned Skies." 252 00:11:02,633 --> 00:11:04,533 Through distancing ourselves from nature, 253 00:11:04,600 --> 00:11:06,433 we've distanced ourselves from each other. 254 00:11:06,500 --> 00:11:09,333 It was about saving the environment. 255 00:11:09,400 --> 00:11:11,367 And that's when it occurred to me 256 00:11:11,433 --> 00:11:13,400 that if I couldn't get this song on the radio, 257 00:11:13,467 --> 00:11:15,933 perhaps I could get it on the news. 258 00:11:16,067 --> 00:11:17,900 Not far from Los Angeles, 259 00:11:17,967 --> 00:11:20,567 the Shell Oil Company recently got into trouble 260 00:11:20,633 --> 00:11:22,700 after one of their pipelines sprung a leak. 261 00:11:22,767 --> 00:11:25,067 For the second time in less than a year, 262 00:11:25,133 --> 00:11:27,400 a spill response unit has responded to this 263 00:11:27,467 --> 00:11:30,167 Shell facility outside of Tracy. 264 00:11:30,233 --> 00:11:32,367 So if I could make it seem like 265 00:11:32,433 --> 00:11:36,167 Jani's environmental anthem was callously stolen by Shell 266 00:11:36,233 --> 00:11:39,067 to use in a PR campaign at the spill site, 267 00:11:39,100 --> 00:11:42,700 there's a chance the controversy could ignite a media firestorm 268 00:11:42,767 --> 00:11:45,900 that would get "Orphaned Skies" and the blues smoke detector 269 00:11:45,967 --> 00:11:48,067 - heard by millions. - [BEEP] 270 00:11:48,100 --> 00:11:50,200 So to frame Shell for this theft, 271 00:11:50,267 --> 00:11:53,233 I headed five hours north to the city of Tracy, California 272 00:11:53,300 --> 00:11:55,133 and put up fliers saying that Shell would be 273 00:11:55,200 --> 00:11:57,400 holding a town hall meeting 274 00:11:57,467 --> 00:11:59,333 to address the community's concerns 275 00:11:59,400 --> 00:12:01,133 about their disastrous oil spills. 276 00:12:01,200 --> 00:12:03,633 And right away, people were interested. 277 00:12:03,700 --> 00:12:06,733 You can see light snacks and beverages will be provided. 278 00:12:06,800 --> 00:12:08,067 Do you like snacks? 279 00:12:08,133 --> 00:12:09,133 Okay, great. 280 00:12:09,200 --> 00:12:10,800 Now all I needed 281 00:12:10,867 --> 00:12:12,667 was someone to speak at the event 282 00:12:12,733 --> 00:12:14,933 who the public would buy as a real Shell representative. 283 00:12:15,067 --> 00:12:17,067 And who better to play the part 284 00:12:17,133 --> 00:12:20,233 than someone who actually believed they worked for Shell? 285 00:12:20,300 --> 00:12:22,633 So I put a job posting on Monster.com 286 00:12:22,700 --> 00:12:24,300 advertising a short-term position at Shell 287 00:12:24,367 --> 00:12:28,267 in their public relations department. 288 00:12:28,333 --> 00:12:29,533 Once I got a response, I told the applicant 289 00:12:29,600 --> 00:12:31,300 to meet me on the street corner 290 00:12:31,367 --> 00:12:33,133 outside of Shell's corporate headquarters 291 00:12:33,200 --> 00:12:34,900 in Carson, California, 292 00:12:34,967 --> 00:12:36,633 where I was waiting to intercept him, 293 00:12:36,700 --> 00:12:38,467 dressed as a Shell employee. 294 00:12:38,533 --> 00:12:40,100 So we're doing some construction in the building, 295 00:12:40,167 --> 00:12:41,633 so the interview's actually gonna take place 296 00:12:41,700 --> 00:12:43,933 on our South campus. 297 00:12:44,067 --> 00:12:45,767 Okay, so just hop in, and I'll take you over. 298 00:12:45,833 --> 00:12:47,767 Then, I drove him around the corner 299 00:12:47,833 --> 00:12:51,533 to a portable I had installed in a parking lot nearby. 300 00:12:51,600 --> 00:12:53,867 I told him I was the Shell Vice President 301 00:12:53,933 --> 00:12:55,767 and that the cameras were documenting us 302 00:12:55,833 --> 00:12:57,533 because, if he got the job, 303 00:12:57,600 --> 00:12:59,300 he would be Shell's one millionth employee. 304 00:12:59,367 --> 00:13:02,167 So a big part of working in PR at Shell 305 00:13:02,233 --> 00:13:05,633 is dealing with oil spills, and we have a lot of them. 306 00:13:05,700 --> 00:13:07,733 - Okay. - And obviously, no one likes it 307 00:13:07,800 --> 00:13:10,267 when an oil spill happens, but what most people don't get 308 00:13:10,333 --> 00:13:13,267 is that it's a necessary and unavoidable part 309 00:13:13,333 --> 00:13:16,867 of doing business. Yes, I get that totally. 310 00:13:16,933 --> 00:13:19,833 Victor was perfectly suited to being a Shell employee, 311 00:13:19,900 --> 00:13:21,933 and he performed extremely well under pressure. 312 00:13:22,067 --> 00:13:23,733 How do you feel when you see 313 00:13:23,800 --> 00:13:25,967 this image of a bird covered in oil? 314 00:13:27,333 --> 00:13:29,061 I feel okay. 315 00:13:29,067 --> 00:13:31,800 I feel all right. I don't feel nothing. 316 00:13:31,867 --> 00:13:33,400 No? That's a good answer. 317 00:13:33,467 --> 00:13:35,067 It looks like a fun day at the beach. 318 00:13:35,133 --> 00:13:36,733 So I offered him the job. 319 00:13:36,800 --> 00:13:38,800 Victor didn't know it, 320 00:13:38,867 --> 00:13:41,067 but his only real purpose was to help me frame Shell 321 00:13:41,133 --> 00:13:43,400 for the theft of The Banzai Predicament's music. 322 00:13:43,467 --> 00:13:45,333 So on the day of the town hall event, 323 00:13:45,400 --> 00:13:48,333 I set up in the Tracy Legion Hall, 324 00:13:48,400 --> 00:13:49,700 and before long, concerned Tracy residents 325 00:13:49,767 --> 00:13:51,833 began to fill the room. 326 00:13:51,900 --> 00:13:53,667 So I checked in with Victor outside 327 00:13:53,733 --> 00:13:55,600 to be sure he was ready to face the crowd. 328 00:13:55,667 --> 00:13:58,333 I mean, there's been two oil spills in the past two years, 329 00:13:58,400 --> 00:14:00,733 so I'm sure the town is a little nervous. 330 00:14:00,800 --> 00:14:03,067 - I'll make you proud. - Okay. 331 00:14:03,100 --> 00:14:05,867 - I'll take care of everything. - So with Victor prepared, 332 00:14:05,933 --> 00:14:08,367 he headed inside to address the local community. 333 00:14:10,033 --> 00:14:11,166 I also want to point out 334 00:14:12,062 --> 00:14:13,400 that this spill right here, 335 00:14:13,449 --> 00:14:15,532 this spill was, like, relatively small. 336 00:14:15,700 --> 00:14:18,200 If you had to have a spill somewhere, 337 00:14:18,267 --> 00:14:20,867 you would want this spill right here in your town. 338 00:14:20,933 --> 00:14:25,333 I know it's kind of hard for you to grasp, but it's great. 339 00:14:25,400 --> 00:14:27,400 Yes, sir? 340 00:14:27,467 --> 00:14:29,200 The contaminated soil, where did you dump that? 341 00:14:29,267 --> 00:14:31,067 From the spill site? 342 00:14:31,133 --> 00:14:34,067 Okay. Thank you, sir, that was a great question. 343 00:14:34,133 --> 00:14:36,600 The information that I had made available to me is that 344 00:14:36,667 --> 00:14:40,733 we dumped it in a country far, far away from here. 345 00:14:40,800 --> 00:14:42,467 Victor did a pretty good job 346 00:14:42,533 --> 00:14:44,633 of answering the community's questions. 347 00:14:44,700 --> 00:14:46,200 And I'd like to conclude now, 348 00:14:46,267 --> 00:14:47,967 by showing you guys a short video. 349 00:14:48,067 --> 00:14:49,633 Thank you. But the only thing 350 00:14:49,700 --> 00:14:51,400 that really mattered for my plan 351 00:14:51,467 --> 00:14:53,467 was a fake Shell commercial I had made 352 00:14:53,533 --> 00:14:55,800 using "Orphaned Skies" as its soundtrack. 353 00:14:55,867 --> 00:15:01,067 ♪ It's time to revolutionize ♪ 354 00:15:01,100 --> 00:15:04,067 ♪ We're bringing on those orphaned skies ♪ 355 00:15:04,133 --> 00:15:07,133 - ♪ I-ies ♪ - [BEEP] 356 00:15:07,200 --> 00:15:10,061 Great, right? Good. 357 00:15:10,067 --> 00:15:13,067 I now had evidence of Shell stealing the band's song. 358 00:15:13,100 --> 00:15:14,600 You guys have a great evening. 359 00:15:14,667 --> 00:15:16,067 and I'll see you at the pump. 360 00:15:16,133 --> 00:15:17,900 So I anonymously uploaded 361 00:15:17,967 --> 00:15:19,667 my cell phone footage to Youtube, 362 00:15:19,733 --> 00:15:21,833 and then I met up with Jani 363 00:15:21,900 --> 00:15:24,133 in the hopes it would make him angry enough to fight back. 364 00:15:24,200 --> 00:15:27,067 Did they just take it, or how did that happen? 365 00:15:27,100 --> 00:15:29,167 I guess they just took it. 366 00:15:29,233 --> 00:15:32,167 I... I don't know, that's not what I envisioned, 367 00:15:32,233 --> 00:15:35,200 like, the song, its purpose, you know, being. 368 00:15:35,267 --> 00:15:37,333 If it pisses you off, it pisses me off, 369 00:15:37,400 --> 00:15:39,133 you know what I mean? 370 00:15:40,267 --> 00:15:42,833 That's [BLEEP] up, that's like plagiarism. 371 00:15:42,900 --> 00:15:44,900 I really admired Jani, 372 00:15:44,967 --> 00:15:47,367 so it was hard for me to see him so upset. 373 00:15:47,433 --> 00:15:51,800 I guess artists must just feel more than the rest of us. 374 00:15:51,867 --> 00:15:54,167 Regardless, I had to move forward. 375 00:15:54,233 --> 00:15:57,333 So I pitched him the idea of doing a protest performance 376 00:15:57,400 --> 00:15:59,200 in front of a busy Shell gas station 377 00:15:59,267 --> 00:16:03,267 so the whole world could become aware of this injustice. 378 00:16:03,333 --> 00:16:05,333 No, yeah, definitely. 379 00:16:05,400 --> 00:16:07,433 I think it's a good plan, if we get it, like, well organized. 380 00:16:07,500 --> 00:16:08,933 And the next day, after showing the rest of the band 381 00:16:09,067 --> 00:16:10,900 what Shell had done, 382 00:16:10,967 --> 00:16:13,533 it was up to Jani to get them on board with our plan. 383 00:16:13,600 --> 00:16:15,533 It actually really upsets me 384 00:16:15,600 --> 00:16:17,733 that they would do something like that. 385 00:16:17,800 --> 00:16:21,200 If they're putting our names on it, then they have to pay us. 386 00:16:21,267 --> 00:16:23,900 I mean personally, I agree with Jani. 387 00:16:23,967 --> 00:16:27,061 I think we gotta do something. 388 00:16:27,067 --> 00:16:30,100 I think we should play. 389 00:16:30,167 --> 00:16:33,600 With the band on board for our protest performance, 390 00:16:33,667 --> 00:16:36,061 we began preparations for the showdown with Shell 391 00:16:36,067 --> 00:16:38,733 that would hopefully bring the blues smoke detector 392 00:16:38,800 --> 00:16:40,667 into the spotlight. 393 00:16:40,733 --> 00:16:43,767 To maximize our chances of getting media attention, 394 00:16:43,833 --> 00:16:46,333 I had a custom stage hitched to the back of a tanker truck 395 00:16:46,400 --> 00:16:48,633 filled with gasoline so the band could give away 396 00:16:48,700 --> 00:16:51,433 free gas throughout their performance, 397 00:16:51,500 --> 00:16:54,067 taking business from the corporation that took from them. 398 00:16:54,133 --> 00:16:55,600 But the most vital part of this operation 399 00:16:55,667 --> 00:16:57,882 was the smoke detector, 400 00:16:57,937 --> 00:17:00,300 so before heading out, I had a quick word with Eddie. 401 00:17:00,367 --> 00:17:02,061 Really show off that baby, okay? 402 00:17:02,067 --> 00:17:03,967 - Okay, no worries. - Yeah, I want to see 403 00:17:04,067 --> 00:17:06,133 that smoke detector featured. Yeah, I'll be sure. 404 00:17:06,200 --> 00:17:07,700 Cool. Thanks, man. 405 00:17:07,767 --> 00:17:09,267 Let's do it. 406 00:17:09,333 --> 00:17:11,467 Great. 407 00:17:11,533 --> 00:17:16,267 And with that, our tanker truck was on the move. 408 00:17:16,333 --> 00:17:18,733 Its destination was a busy Shell station in Hollywood 409 00:17:18,800 --> 00:17:20,833 in the middle of rush hour traffic 410 00:17:20,900 --> 00:17:25,633 and just a block away from the KTLA news headquarters. 411 00:17:25,700 --> 00:17:27,867 So once the tanker was in place, 412 00:17:27,933 --> 00:17:29,867 the members of The Banzai Predicament took the stage 413 00:17:29,933 --> 00:17:33,300 and began to play. 414 00:17:33,367 --> 00:17:34,933 ["ORPHANED SKIES" BY THE BANZAI PREDICAMENT] 415 00:17:35,067 --> 00:17:37,633 - [BEEP] - Whooo! 416 00:17:37,700 --> 00:17:40,800 - [BEEP] - Free gas, brother! 417 00:17:40,867 --> 00:17:43,500 Within minutes, a line of cars 418 00:17:43,567 --> 00:17:46,067 - began to form around the block. - Want a little bit of gas? 419 00:17:46,100 --> 00:17:47,833 And it wasn't long before the news showed up 420 00:17:47,900 --> 00:17:51,267 to give us the coverage we needed. 421 00:17:51,333 --> 00:17:53,300 All right, the L.A.-based rock band 422 00:17:53,367 --> 00:17:57,333 Banzai Predicament protested the petroleum giant Shell today 423 00:17:57,400 --> 00:18:00,200 by giving away a tanker full of gasoline. 424 00:18:00,267 --> 00:18:05,067 ♪ ♪ 425 00:18:05,100 --> 00:18:07,367 The Banzai Predicament band brought in a filled gas tanker 426 00:18:07,433 --> 00:18:09,800 and began dishing out free gas to customers 427 00:18:09,867 --> 00:18:11,433 at the Shell gas station 428 00:18:11,500 --> 00:18:13,400 at Sunset Boulevard and Wilton Place 429 00:18:13,467 --> 00:18:16,467 in protest, they say, of the company's recent oil spills 430 00:18:16,533 --> 00:18:18,667 and the use of their music. 431 00:18:18,733 --> 00:18:21,533 They stole one of our songs and used it in a commercial, 432 00:18:21,600 --> 00:18:25,061 and so we're out here giving away free gas. 433 00:18:25,067 --> 00:18:27,133 Free fuel goes a long way 434 00:18:27,200 --> 00:18:30,233 with customers thankful to not have to pay. 435 00:18:30,300 --> 00:18:33,067 I'm gonna get my free gas, and I will protest too. 436 00:18:33,133 --> 00:18:35,061 I'll bet you they'll get a lot of downloads today. 437 00:18:35,067 --> 00:18:36,133 No doubt about that. 438 00:18:38,766 --> 00:18:40,422 Now that the blues smoke detector 439 00:18:40,453 --> 00:18:42,020 had been seen by millions 440 00:18:42,031 --> 00:18:43,747 in the hands of a real rock band, 441 00:18:43,832 --> 00:18:46,114 my instrument had the legitimacy it needed. 442 00:18:46,333 --> 00:18:47,999 So I could finally return to Byrnes Logistics 443 00:18:48,066 --> 00:18:50,673 to update Christy on what I had done. 444 00:18:50,825 --> 00:18:53,292 - I see he's using it. - Yeah. 445 00:18:53,299 --> 00:18:55,565 - I do, yeah. - Pretty good evidence, huh? 446 00:18:55,632 --> 00:18:59,199 Eh... well, that's for Customs to decide. 447 00:18:59,265 --> 00:19:01,565 Are you impressed? 448 00:19:03,199 --> 00:19:04,632 No, not really. I mean, you know... 449 00:19:04,699 --> 00:19:06,632 What are you talking about? 450 00:19:06,699 --> 00:19:08,151 He picked up a smoke detector, and he's using it in a band. 451 00:19:08,186 --> 00:19:09,862 - This was on TV. - Well... 452 00:19:10,342 --> 00:19:13,875 that's not, you know... You have to wait and see. 453 00:19:13,942 --> 00:19:17,042 After everything I had done, Christy was still skeptical, 454 00:19:17,075 --> 00:19:18,415 so to prove her wrong, 455 00:19:18,454 --> 00:19:20,500 I packed up a dozen smoke detectors 456 00:19:20,626 --> 00:19:22,493 addressed to a contact in South America, 457 00:19:22,795 --> 00:19:24,728 noting on the customs form that we were sending 458 00:19:25,342 --> 00:19:26,875 musical instruments and nothing else. 459 00:19:26,942 --> 00:19:28,842 And a few days later, 460 00:19:28,908 --> 00:19:31,142 I returned to show her the shipment had arrived. 461 00:19:31,208 --> 00:19:33,342 So the package arrived. 462 00:19:33,408 --> 00:19:34,808 There it is! 463 00:19:34,875 --> 00:19:36,642 And whether she liked it or not, 464 00:19:36,708 --> 00:19:39,075 Christy had to admit that my plan had worked. 465 00:19:39,142 --> 00:19:42,275 Well, yeah, it's one small package through FedEx. 466 00:19:42,342 --> 00:19:44,275 They usually get where they're going. 467 00:19:44,342 --> 00:19:47,142 My work with Byrnes Logistics was done, 468 00:19:47,208 --> 00:19:49,642 but there was still one thing I had to take care of. 469 00:19:49,708 --> 00:19:52,408 Shell saw the protest on the news, 470 00:19:52,475 --> 00:19:55,642 and they feel awful about what happened. 471 00:19:55,708 --> 00:19:57,808 In pursuing my goal, 472 00:19:57,875 --> 00:19:59,842 I had turned good people against each other. 473 00:20:00,042 --> 00:20:01,608 The bottom line is, we messed up. 474 00:20:01,675 --> 00:20:03,408 We just wanna make things right, you know what I mean? 475 00:20:03,475 --> 00:20:06,275 - Right. - But now it was time 476 00:20:06,342 --> 00:20:08,642 to heal the wounds and bring them together. 477 00:20:08,708 --> 00:20:10,742 - Hey, how's it going? - Hello, how you doing? 478 00:20:10,808 --> 00:20:12,942 - Jani. - My name is Victor Clark. 479 00:20:13,008 --> 00:20:14,675 - Nice to meet you. - I'm from corporate Shell. 480 00:20:14,742 --> 00:20:16,308 We made a mistake, you know? 481 00:20:16,375 --> 00:20:18,842 We stole your song, we're sorry we stole it, 482 00:20:18,908 --> 00:20:21,542 but, you know, how these things happen, I don't know. 483 00:20:21,608 --> 00:20:24,308 Sometimes we just... usually we hear what sounds the best, 484 00:20:24,375 --> 00:20:26,408 you know, what sounds the best for our reasons, 485 00:20:26,475 --> 00:20:28,942 and we stole it, and we'd like to apologize for that. 486 00:20:29,008 --> 00:20:30,675 Yeah, I don't know. 487 00:20:30,742 --> 00:20:32,808 That just doesn't seem like a good thing, 488 00:20:32,875 --> 00:20:35,942 for a company to like steal something. 489 00:20:36,008 --> 00:20:38,108 Like, the song was kind of in a different, 490 00:20:38,175 --> 00:20:40,842 like, ideologically, like in a different realm than... 491 00:20:40,908 --> 00:20:44,208 - Well... - I think what your company... 492 00:20:44,275 --> 00:20:46,142 Look. I'm a man, I apologize. 493 00:20:46,208 --> 00:20:48,408 Just be a man and accept my apology. 494 00:20:48,475 --> 00:20:50,075 No, yeah, I accept your apology. 495 00:20:50,142 --> 00:20:51,842 That's all I'm asking. That's all I'm asking. 496 00:20:51,908 --> 00:20:53,675 Yeah, no, apology accepted. 497 00:20:53,742 --> 00:20:56,342 - Apology accepted? - Yeah. 498 00:20:56,408 --> 00:20:58,442 Thank you. Appreciate you for that. 499 00:20:58,508 --> 00:21:00,075 - Yeah. - Love your music. 500 00:21:00,142 --> 00:21:02,808 Just don't stop. Hey, thanks. 501 00:21:02,875 --> 00:21:04,742 How's that? You take care, and have a great day. 502 00:21:04,808 --> 00:21:07,042 - Yeah. See ya. - You keep that music going. 503 00:21:07,339 --> 00:21:11,917 Synced by Bakugan 504 00:21:18,308 --> 00:21:19,608 [SMOKE ALARM BEEPING] 505 00:21:19,675 --> 00:21:20,842 And there, you get 506 00:21:20,908 --> 00:21:24,342 a consistent flow of notes. 507 00:21:24,408 --> 00:21:26,942 [BEEP BEEP] 39285

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