Original subtitles

(Agency) [Subtitles by K-Plus Asia]

(All characters, institutions, enterprises and designation

(...appearing in this drama are purely fictional.)

You mean you're going to test them?

Yeah.

But they're the best in their field.

Not that.

The test as Grandfather advised.

What is that?

You just need to let them handle things that you can't resolve on your own.

If they manage to do it, keep them on your side. If they can't,

bye bye to them forever.

I'll know when I ask them to scratch my back for me...

...who I should keep on my side and who I should bid goodbye to.

Do you mean you'll be working with the one who wins?

Of course.

Do you think I can be rich if I work with the one who fails?

I don't think she's meeting us out of worry.

Is she trying to claim credit because they are going to be her in-laws?

Well, I guess Kang Han-na has to play herself up to the chairman too.

We don't change.

The one who wins...

...is the one I'll bring on my side.

Rather than being anxious not knowing anything,

it'll be better for me to figure out what to do after finding out what it is.

Mister,

- please go as fast as possible. - Sure.

(One should feed the hungry beast)

(Episode 7)

Welcome.

Did your meeting go well?

Seems like you didn't come back with Director Choi.

We split ways so he could drive comfortably.

Is that so?

If you have something to tell me, please do so. I have a busy schedule.

I'll say it when Director Choi is here.

I had something to discuss with you regarding this presentation too.

Discuss? With me?

What an honour.

This presentation holds more weight than our usual ones after all.

That's right.

If this doesn't go well, it'll humiliate you, Director Han-na.

I worked hard to gather the reporters for an interview...

...to publicise about me coming to work,

but someone intentionally planned to humiliate me!

Of course.

Do you think it'll just be humiliation?

If this doesn't go well, wouldn't it be hard for me to continue working here?

Please give me lots of help.

Alright. Since we're all busy people, shall I get to the point?

For the Woowon Group presentation this time,

the production and planning team will work on it separately.

Respectively, separately.

Which team are we planning this presentation with?

I assume it would be with Mr. Jung's team.

That's right, since they're the experts in corporate PR.

Are the preference analysis materials for Woowon Group ready?

Yes. Here it is.

What about the keywords gathered from the web portal data wrap?

I've sent them to you.

It reminds me of tenderloin, sirloin and chuck flap tail.

They never disappoint.

Right? The production team itself is just the rump meat.

It's making me all excited!

I've only worked on trivial projects at my previous company,

so I've been wondering when I'll get to work on a big project.

I'm finally working on a 30 billion won project, and a corporate PR at that!

Did you move to Director Go's team because you wanted to work on big projects?

Of course. Hard work is always directly proportionate to one's portfolio.

But why is it 30 billion?

Isn't it 30 billion?

It's 300 billion!

If we win this corporate PR, all of Woowon Group's commercials will come to us.

300 billion?

The planning team needs to decide on the direction so we can get started.

If that's the case, why don't we hold a meeting with the planning team first?

We can't do that.

Absolutely not.

Why not?

Seo-jung is my best friend and Woowon Group will soon be my in-laws.

Shouldn't we put in our greatest efforts for this?

That's exactly why we can't do that.

The planning and production team have to work with each other to create a commercial.

Can an aeroplane fly without either one of its wings?

Rockets fly just fine without wings.

Mr. Park seems calm,

meaning this isn't an act of recklessness but a carefully thought out plan.

Having the planning and production team work separately doesn't make sense...

Has this been discussed with Woowon Group?

Yes. They have agreed to it.

But...

You didn't even discuss this with us.

If the planning and production team work on it separately,

we'll get two different directions.

In that case, we'll have a higher chance of making a better commercial.

The more, the merrier.

Director Han-na.

Yes?

I think I'll have to take back what I said the other time.

Which one?

The one where I told you not to cause trouble...

...by doing things you aren't told to do without knowing anything.

It seems like you know what you're doing, though you do cause troubles.

We don't necessarily have to use a comb to part our hair.

We can do so with a knife too.

I'll gladly accept such troubles.

Director Go, if a child runs around, we should stop her. How could you join her?

How am I supposed to stop the chairman's daughter in this country?

Will you be okay with that?

Will you be able to handle this without the planning team's help?

Are you scared?

If things stay as they are, the CEO spot will be yours in time to come,

but now that I'm put against you, you're worried it'll be snatched away, aren't you?

If, by any chance, one of the other agencies wins this presentation,

both of us are done for.

So?

Director Go,

we should think of how to survive together.

Why are you thinking of dying together?

Survive together, you say?

When did that ever exist?

I'd leave the company and you'll become the boss here.

That was all you were thinking about.

I would have been sad to quit alone after failing to increase sales by 50 percent.

How nice.

Now I have someone to die with me.

I think the only mistake I made in the 25 years of my career...

...is you, Go Ah-in.

I shouldn't have made you an executive.

Only mistake? I've seen you make many though?

I should clear up the mess I made, shouldn't I?

I'll go up alone.

Gather in the meeting room.

Right now.

Are you confident about this?

You must have your reasons for doing this in such a critical period, don't you?

Everyone is telling us not to do a corporate PR now.

There must be a reason why you're going ahead with it.

Director,

don't you think we need a special solution for a special situation like this?

How is this a special solution? It's an unusual one.

You should do things that are possible!

I'll take care of it so no problems arise.

You know a cornered stone meets the mason's chisel right?

In a special way.

(WOOWON)

What were the people at Woowon thinking when they did this?

They should be laying low now, but here they are announcing their presence.

Shall I contact the people at Woowon and tell them to halt it?

Seo-jung is against it too. Shall we do as Han-soo said?

It's not something an advertising agency can solve, is it?

It's not like we're selling something here.

It might be hard, but if it works, it'll be the best solution.

What kind of solution?

It seems like they're trying to mold public opinion.

They want to open a waterway?

The law guarantees him a bail,

so if they are able to create public opinion, it is definitely doable.

Legal issues should be handled by those well versed in law, what can a commercial...

Han-soo.

Yes?

How many ways do you think one can go from Busan to Seoul by?

You only thought of the Gyeongbu Expressway, didn't you?

Business is about paving ways that didn't exist.

Why do you always want to do what others are doing?

Han-soo,

don't expect too much.

Just think of it as another solution.

Alright.

What is she doing?

Who are you referring to?

That female servant.

The one who spoke crudely to Han-na, telling her to ask her if she's unsure of anything.

The chairman is also very interested in this presentation.

Alright.

I'm not sure how it will turn out though.

What do you mean?

Director Kang Han-na wants the planning and production team to work on it separately.

Director Kang Han-na?

Well, both of you are competent in your work.

This is an important project.

I am aware.

We'll observe it with interest.

Thank you.

Shall I meet her?

What are you going to say?

I could tell her the company will provide strong support,

or promise to let her be the next CEO.

What would you do if I told you I'll let you be the chairman?

Do you think you'll be able to focus on your work?

Humans don't work like that.

If they're promised something, they'll get excited and ruin their work.

Mr. Kim.

Yes, Sir.

You call her.

What should I tell her?

Just tell her that we'll observe it with interest.

Will that be enough?

They're smart enough to know that this will decide their fate.

Just tell her that.

Yes, Sir.

Leave it to Han-na to handle the rest.

Han-na?

What is going on?

Did the grand chairman and Han-na talk to each other about this?

What is the mini grand chairman trying to do this time?

You only think of the bare minimum.

What do you mean minimum?

Handling this well and gaining points is the maximum.

Do you think any work can be done if we put two enemies together?

It'll just ruin things.

If we put them against each other, that's when they'll work their guts out.

That will yield a higher rate of success.

And you'll get rid of the one who loses?

What happens if another agency wins the project?

This concerns your career too.

Leaving a scratch on my career to strike a blow at Kang Han-soo and Kim Seo-jung...

...isn't too bad either.

Regardless of whether we win or lose, there's something to gain,

so let's just sit back and enjoy.

And after that...

Yes?

We can show them what happens if they mess with me.

Show who?

Whoever it may be.

(VC Group Vice President Kang Han-soo)

Yes, Vice President.

Tell the marketing manager...

...to find out about the person in charge of the Woowon presentation.

- What should he find out about? - Everything.

It seems like Grandfather and Kang Han-na are up to something...

Come in.

I thought you'd be worried, so I came here.

Worried about what?

It's clear that Director Han-na will receive attention if this goes well...

...and you can't stand to see that happen,

but if you mess this up,

it will greatly hinder your plans of becoming the next vice-chairman.

So?

Give them what they want and take what you want.

And if I don't want to?

You know what will happen if Chairman Kim can't come out right?

If you get involved in this, what will Director Han-na do?

The Director Han-na that I know...

...will probably try to ruin it for you.

Are you telling me to be afraid of Han-na?

Yes, Father.

Do as Mr. Kim says.

Even so...

Don't you know that you can only become the vice-chairman if Chairman Kim gets released?

Got it.

It's not like it will definitely work out. It's just one of the methods.

Yeah. What can a commercial do?

I'll take my leave then.

But who is it? The executive who spoke crudely to Han-na.

There's someone. She's a unique one.

Invite her for a meal with me.

Making friends with the enemy of your enemy?

Well, it's what the headquarters vice president should do.

If she remains in the company after this presentation, you may meet her then.

You should start helping me with my agenda.

Aren't I helping you right now like this?

You're testing the waters?

We'll see how it goes after I become the vice-chairman.

(Beyond COVID-19, Hyper-personalisation)

(Cost-to-satisfaction ratio)

(K-Content)

Why are we doing this?

I'm... sorry.

It's just suffocating, that's why.

In this time and age where people eat jjapaguri ramyun as a set,

how can they ask the planning and production team to work separately? This is...

Woah woah.

Ms. Jo,

calm down.

Director Go, have one too.

Is this nice to eat?

Sorry?

Well, it's the only form of meat we can eat in a meeting.

That's right.

The best option changes according to the situation.

Look.

These are directions that will make great corporate PRs.

But is that our goal?

Are those values what Woowon Group wants?

Isn't that our usual practice?

(Stable life, Multi persona...)

(The tomorrow that we want. NEXT Korea) The routine message of our industry...

(Woowon is always with you, K-WISHLIST) ...that corporate PRs should be like this.

We need to give the advertiser what they want.

Isn't that an agency's job?

Right now,

do you think this is what Woowon wants?

(The Korea that we want, make it happen with Woowon. K-WISHLIST)

The Korea that we want,

Woowon will make it happen.

This is good.

It has a good sound to it.

Our team decided on this direction internally.

It's good.

The wording has relevance to Woowon Group, so it's straightforward.

Just like the corporate PRs that we've been doing, it has a humanistic take on it.

They have the ability to...

No.

Not the direction,

but the wording.

That's the purpose of this presentation.

They want us to pull off this commercial?

It'd be best if you could.

Did you tell Go Ah-in this too?

Of course not.

They want us to create public opinion.

Also, the grand chairman was looking for Go Ah-in.

The grand chairman?

Chang-soo, if you lose this presentation,

your CEO spot might be at risk.

"What we want", that's good.

But instead of us as the consumers, it should be Woowon.

Are you asking us to use a maker's voice?

Yes, though to be exact, it's the owner's voice.

What does that...

You've come up with a great wording.

(The Korea that we want, Woowon will make it happen)

(Korea WISHLIST) This...

...is the purpose of this presentation.

What Chairman Kim Woo-won...

...wants.

For Chairman Kim to be granted bail.

- What? - What?

You're kidding right?

Eun-jung, why did you come up with these?

It's a corporate PR,

so I thought it should be hopeful and humanistic.

Tell me the real reason, not the superficial one.

It's fine. Go ahead.

There was a negative issue,

so they have to put in more budget on advertising to bring about positive press.

That's why they're doing a corporate PR commercial.

And the biggest contradiction in that?

If that was it, they would have increased the quantity of existing commercials.

Why would they take the risk to make a new corporate PR?

- The budget spent will be the same anyway. - That's right.

Look here.

Aren't you all just running away from it?

Because you know what the advertiser wants, but you don't know how to do it.

- For now... - Yes.

Think about it from this point of view.

A way to create public opinion by making personal interest look like public interest.

- Okay. - Okay.

Okay.

But Director Go, is this something a commercial can achieve?

Can a commercial stop global warming?

Can a commercial resolve refugee issues?

Why are we making them then?

All we have to do is put the idea in people's minds and create public opinion.

That is what we can do.

We'll have a meeting every hour from tomorrow onwards.

Okay.

Director Go.

Please give us a tip before you go.

I really don't know where to start.

We need to become shamans who can read the advertiser's mind.

How can we read their minds?

I'm not sure.

Shake a bell or something.

I have the perfect...

I don't know.

Same here.

This is the first time I've been so stumped preparing for a presentation.

- What about you, Jang-woo? - I always have no idea.

Write the copy quickly. I'll do up the final product really prettily.

He's always so carefree.

You'll live a long life.

Do you think the planning team is proceeding well?

Of course!

Hello.

You must be having a hard time.

It must be hard for you to plan without the planning team.

Well, I guess...

We just fixed our concept, slogan and key copy.

So soon?

Our team has both planning and production team members.

Isn't that a given?

Do you guys have a concept already?

Work hard.

What's the matter?

You're in front of my office?

How many cups of coffee have you had today?

Why would I keep count?

What about water? Not a single cup?

Shall I get you some water?

Did you come here to make me drink water?

If you have nothing to say, I'll get going.

It doesn't look good for me to sit here with a competitor.

What about it?

We've always been competing for projects.

This project is on another level.

You're right.

I'll be direct with my words.

Like you've ever been indirect.

What's the purpose of this presentation?

Are you crazy? If I told you that, I might as well tell you everything.

Okay.

That's all I wanted to ask.

That means you've figured out why they're doing this.

That's all I need to know.

I thought the advertiser was being silly.

So it's a corporate PR with a clear reason.

Did you ask to meet a competitor's executive just to say that?

Let's go.

You said you're busy.

I'll pay for the coffee.

It used to be nice.

It was nice to be able to smoke right after lighting it up.

There's no way that you'd lose on purpose right?

If I get this presentation,

I'd be able to feed...

...the 30 staff in my company.

In the past, independent agencies like mine could survive just fine.

Now, if you're not part of a large conglomerate,

surviving in Korea's advertising industry...

...is mission impossible.

- Jung-min... - Nevermind.

Just act like you didn't hear anything.

How can I act like I didn't hear anything when I did?

I wanted to stop being a servant so I left VC Planning and set up my own company,

but now I've become a slave to money.

Did you get a private loan?

What kind of person did you think I was?

Actually,

I've used so many advance payments that I'm confused now.

- Are you kidding with me right now? - Hey.

Don't ever leave the company.

Your skills? Abilities? Industry reputation?

Don't put your hope on any of those.

Work for the rich master until they kick you out.

You know how the Korean advertising industry is like.

It's not a place...

...where you can count on your skills.

Is your company in a bad situation?

We'll just go under, I guess.

I must be getting old.

Look at me saying all these useless things.

This is embarrassing.

Thank you for coming out to meet me. I'll go now.

Are you driving?

No. You may speak.

We met Mr. Kwon earlier.

He said they've already decided on their copy.

Got it.

- I'll see you tomorrow. - Alright.

I'm in no better situation.

If anything goes wrong,

VC Planning would be setting a new record...

...of the shortest term an executive has held.

What are you waiting for?

Pour me a drink.

Who are you to tell me to pour you a drink?

Isn't it normal for the one below to pour a drink for the one above?

Besides, I'll soon be your sister-in-law.

You two really fight endlessly.

Even Korea and Japan have good relations occasionally.

You two should chill out sometimes.

As expected from the daughter of a pro-Japanese family.

Hey!

What do you mean pro-Japanese?

Your grandfather donated planes to the Joseon Government-General.

That was how your family became rich.

What about your grandfather?

Kang Han-na,

you always attack innocent people when you're at a disadvantage.

Just pour her a drink.

Well, I guess I should pour the advertiser a drink.

Why are you laughing?

We pour the drink in three parts when we hold ancestral rites.

Drink right up.

I poured it for you with the respect I have towards my ancestors.

You really...

Hey!

What?

I should hold it in as the one above.

Alright, Director Kang Han-na.

Prepare for the presentation creatively like you are now.

Of course. We're the top in the industry.

Such an amazing company made the CPO and CCO...

...prepare for the presentation separately because they're enemies?

It's a service. One plus one.

Do you think they'd be able to win separately?

Of course.

- Shall we make a bet? - Sure, I'm in.

What are we betting with?

Promise to fulfil the winner's wish, whatever it is.

What do you think?

You can quit if you aren't confident.

A wish, whatever it is.

She always does that without thinking of the pros and cons.

Don't you dare go back on your word.

- Hey. Sorry for calling you at this hour. - Do you think I'm like you?

I need to get some information from Woowon Group's side.

From the people closest to them.

Work should get easier the longer you do it.

Why do these commercials just get harder to make?

If we make it vague, the message might not get through.

If it's clear, there might be backlash.

Public opinion...

The moment they find out that it's a campaign for the sake of Chairman Kim,

the tides will turn.

It's not something that you'll excel in.

What do you mean? I'm the top in the industry.

Of course. I know.

Copywriters who are whimsical and unexpected are good at these.

- You want me to think out of the box? - That's right.

I would say it's like a cow stepping backwards...

...and catching a mouse.

What I'm saying is that you need to think of something unexpected.

It's not something that logical people like the both of us can do.

What should I do then?

The only thing I can give you...

...is this.

What is this?

A list of freelance copywriters who are good at thinking of whimsical ideas.

Get hold of them.

We need to have many cows so they can get something while stepping backwards.

Someone whimsical...

There's one in my team too.

This is a 300 billion won project.

I can sleep all I want after I die.

How can I read the mind of the advertiser?

(Shaman bell)

We need to become shamans who can read the advertiser's mind.

Shake a bell or something.

(Buy)

Have I gone mad? Am I out of my mind?

I might as well just die.

I need to show them a really good one.

What are you doing? Don't just stand there. Wake her up.

We need to feed her before letting her go to work.

Mum! Mum.

Mum.

You should have slept on the bed.

It just happened.

Mum.

What?

Is this part of handing up your work?

(I'll show them something good. Woowon is the enemy.)

(National traitors become copywriters in their next life)

Is this what you stayed up for?

If this is what handing up your work is like,

I can do it for you.

Do you think copies are so easy to write?

Creativity comes out when you do other things like these...

Forget it.

Good morning, Dad.

- Just give me a salad. - Okay.

How are things going on with the Woowon project?

Why is the chairman worrying about such trivial matters?

How is this a trivial matter? Look at the situation now.

Don't worry. I'll make sure I do well and win it,

regardless of what happens.

- Why are you being like this? - Like what?

What is there for you to do well?

Let the employees do it. Your brother is paying attention to it as well.

Why is Kang Han-soo getting involved in the agency's business?

What do you mean getting involved? He's just paying attention to it.

Tell him to stop paying attention to it then, before I ruin everything!

You just observe the situation too.

I don't want to.

I'll do a good job.

Why is the referee getting involved in the match?

Why am I the referee? I'm a player.

A player fighting to be the champion.

You're not a player.

Just watch the match then get married.

Don't disturb the peace in this family.

Why can't I be one?

What's the reason that Han-soo can but I can't?

- Han-na. - What?

Do you think it's so great being the chairman?

I don't want you to get involved in such brutal matters.

I just want you to happily...

I don't want to! Over my dead body.

I'll see things till the end regardless of whether I win or lose.

It's for your own sake...

I can't hear anything!

I can't hear anything!

Mr. Park.

Yes?

Let's go before I bleed from my ears.

You do what you want.

- I'll do what I want. - Hey!

I said all that for your sake, why are you getting angry?

Dad, just remember this.

What?

A daughter is the best when you get old.

You'll regret it in the future if you carry on doing this.

What will I regret?

Do you think Kang Han-soo will even look at you when you're old and no longer powerful?

If you don't treat me well, in the future...

In the future what?

In the future...

You'll die of loneliness as an old rich man living alone!

How could you say that to your father...

If Han-na steps up,

the plans might all go awry.

I'm not eating it.

Eat it.

Do I look like I can swallow that right now?

You can, if you chew and swallow it.

Mr. Park!

Back when I was doing sports, my coach told me this.

Amateur players only think about attacking when they're attacking...

...and defending when they're defending,

but top players...

...think about defending when they're attacking, and when they're defending,

they think about attacking.

So?

How can the one who's aiming to become the top only focus on defending?

Since you've defended,

you should think about attacking.

Eat this and get some energy.

We'll set off now.

Kang Han-soo and Kim Seo-jung,

these two are barging in.

I can't just stay watching in the audience.

I know.

What are you planning to do?

Rather than waiting for the winner, I should create the winner.

Creating the winner?

I need to show them that I have the ability to shake things up.

Should I bribe Woowon Group's Director Hwang?

Right? This isn't it right?

There must be a way...

(VC Group Secretary Kim Si-hyun)

I think that way will appear soon.

If you had to choose between Director Choi and Director Go,

who will you choose?

They must have worked overtime yesterday.

Look at their war ration. They've put their lives on the line.

The planning team is in chaos too.

- What's the matter? - Five minutes till the meeting.

Already?

Print out the stuff. She only wants to see the keywords.

That's all. Let's go.

Quick!

Didn't I say the meeting would be at 10am?

How many times do I have to tell you that 10.05am is not 10am?

Sorry.

Hurry up.

Sorry.

Let's get started.

Do it again. One hour later.

(Consuming values, Brand identity)

Again. One hour later.

(Print)

Again. One hour later.

Excuse me, Director Go.

What about lunch?

Can you eat in this situation?

I can, of course.

I can eat really well.

I can eat well too.

Same here.

Let's go and get lunch.

She made us feel so bad about eating.

350,000 won.

That's the information I'm giving you as the one in charge of the team budget.

That's the maximum amount we can use for lunch today.

Where did that money come from?

We're a TF team, so we received a big budget.

How about Korean beef?

While you wait for the meat to be cooked, we'll have a plate of raw beef.

I'll be losing out if I don't eat right?

- You'll lose out. - Of course.

Let's go! Let's forget about these feelings with meat!

Let's go!

Let's get over it!

Let's not get annoyed.

Only those without abilities get annoyed at their team members.

I ran out of medicines.

So?

What do you mean? I'm here to get more medicines of course.

I'll write you this, so go to another clinic.

How can a doctor refuse to give her patient medicines?

It's been 10 years...

I'm saying this to you again.

This is a psychiatric clinic and I'm a consultant.

Medicines are used to treat emergency symptoms...

...that arise in the process of cognitive therapy.

They are not for people like you to consume multiple times a day, with alcohol even.

Just this once.

I've heard you say that many times too.

The presentation next week is the most important presentation in my life.

It will decide whether I survive or get kicked out of the company.

Yeah.

Go and say that at another clinic too.

Just until then.

I'll listen to you after that.

I'm falling for it again.

I'll fall for it, but you must never take the medicines with alcohol.

Answer me.

Alright.

Why did you get four cups?

This is yours,

and this is mine.

What about the other two?

These are for Director Choi and Director Go.

Bring them coffee and talk to them.

Decide after I meet them?

Find out for yourself...

...who triggers the alarm in you.

Okay.

Come in.

Do you have some time?

My goodness.

Yes, I do. My goodness.

I have time.

Thank you.

Have a seat over here.

Okay.

Are the preparations for the presentation going well?

We've decided on the concept and key copy.

Already?

Your brother's soon-to-be father-in-law needs to be released soon, doesn't he?

What do you mean?

I've heard about the purpose behind this presentation.

Both the chairman and vice president are highly interested in this presentation.

The vice president?

Why do you think our company is called VC Planning?

Planning is everything in a commercial.

That includes obtaining information.

That's good.

You are not lacking anything then?

Yes. Everything is being prepared perfectly.

I see.

We will bring you good results.

Are you busy?

What's the matter?

I was curious about how it's going.

Do you lack anything?

Yes.

What is it?

Tell me about it.

Time.

I'm busy, so if you have nothing to say, can you please stop taking up my time and leave?

You have such a shitty temper...

Let me correct myself.

Such a horrible personality.

You must have no friends.

Did you find out?

I didn't really understand what he said,

so I just wrote down what I heard and sent it to you.

Alright. Thank you. Bye.

He's right.

Only people in their field will know what this is about.

Did you call him?

Yes.

This is the information I've received from Woowon's side.

Have you made your decision?

Yes.

Who is it?

I get what you're saying,

but you guys chose to abandon the production team and work with the planning team,

which makes us uncomfortable.

We're in a difficult position too...

I'll discuss this with Director Go and get back to you.

Mr. Han.

Go ahead.

This might be hard, but please settle it internally...

We've worked in an agency before too, so we understand, but...

I'll contact you again.

He was sent by the chief creative officer. Can we just let him leave like that?

How did things go with the freelance copywriters?

I've gotten them all.

Is that so?

It must not have been easy for them...

...to abandon the production team and work with the planning team.

I just told them one thing.

As freelance copywriters, you must be afraid of the chief creative officer.

But it seems like you're all forgetting about something.

What is it?

You've forgotten who's going to be the next CEO of VC Planning.

Make your decision.

Are you going to work with the next CEO...

...or the chief creative officer who will soon leave the company?

How many did you get?

I've gotten 11 of them,

all of them known for writing good copies.

How much do they charge per project?

They usually get three million won,

while those who have been creative directors charge five million per project.

Offer all of them double the rate.

We won't be able to afford that with our presentation budget.

We can just disguise the other projects as part of the production budget.

We need to give them something to secure their loyalty.

Alright, Chang-soo.

I'll go and prepare for tomorrow's meeting.

I'm sorry.

Shall I meet some other freelance copywriters?

Forget it.

Even so, I should...

They don't want to work with a chief creative officer whose time is limited.

You've worked hard. You may come back now.

Alright.

Have you made your decision?

Yes.

Who is it?

If we have a piece of meat,

giving it to the beast that's more hungry...

...will make them more grateful to the owner for feeding them. Don't you think so?

That will be more effective.

Throw this...

...to the beast who's more hungry.

The beast who's more hungry...

Mr. Park, why are you here?

This is a conversation shared by Woowon's chief secretary and Director Hwang...

...on their way back from visitation a few days ago.

I thought it'd be of help to you.

How did you get this?

The ones who are really good make their own message.

They say that person is very interested in Yeouido.

We need to clear the path for him by creating public opinion.

Will that be possible?

Aren't we a country where miracles occasionally happen?

Words being said will always be heard by someone.

You know what they say, walls have ears.

As long as we find those walls and give them a reward,

they'll be happy to tell you everything.

Thank you. This will be of great help to me.

I'll take my leave then.

Mr. Park.

Yes?

But why are you...

Why am I giving this to you instead of Director Choi?

I'm just following what you said the other time.

Give and take.

It's a good viewpoint and message,

but it feels like we're being used.

Rather than using, I would say it's more of a give and take.

Isn't that the relationship that we have?

Alright. What should I give in return then?

Winning...

...this presentation.

That's not a give and take but a win-win.

I guess you're right,

since it's a presentation that you have to win too.

I'll keep it in view.

We'll have a chance to use it in the near future.

Who will you use it for?

For you? Or for Director Kang Han-na?

For the one who's more hungry?

Well, then.

Work hard.

As you might have already heard, this is an important presentation.

It's like no other.

Let's ban the freelance copywriters from entering the building.

If they aren't working with us, we shouldn't let them work with the planning team too.

We lost something, but gained another.

You said the planning team has decided on their direction, didn't you?

We heard that they decided on it the day we worked overtime.

We can just let them come up with the product...

...according to their current direction.

Do you think the planning team has taken the wrong direction?

Did you see their direction?

No, but I already know.

How?

Commercials are like love letters sent to the target audience, aren't they?

That's right.

What's the point of writing so many letters...

...if we don't know who we're sending it to?

This commercial is directed at only one person.

(That person, Yeouido) We need to appease that one person...

...for us to become a country where miracles occasionally happen.

(Aren't we a country where miracles occasionally happen?)

I should start praying.

Praying for what?

Praying that Director Choi doesn't know what I know until the presentation is over

(Agency)

A strong message can cause another issue.

Choi Chang-soo is stable but predictable.

That sounds like what the planning team would say in their meeting room.

Go Ah-in is unstable but useful.

Do it again from the start.

We'll have to go to the presentation empty handed at this rate.

Director Go is also human. She must be feeling afraid too.

Go Ah-in still hasn't decided on a direction yet.

Go Ah-in hates this kind of long and boring proposals.

Can I assume that you have lost?

We need to make miracles happen.

I shouldn't let her be next to Han-na.

What are you going to give us?

If we turn a crisis into an opportunity?