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So now we know what keywords 2

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our website appears for on the second 3

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and third page of Google, 4

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it's time to work out how difficult it will be 5

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to get our website onto page one 6

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for those specific keywords. 7

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This process is called keyword difficulty analysis. 8

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Which is essentially where we figure out 9

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just how difficult it's going to be 10

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to rank for a specific keyword. 11

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To work out the keyword difficulty, 12

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we're going to use a free Google Chrome extension 13

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called MozBar. 14

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To find their extension, all we need to do 15

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is go over to Google and search for MozBar Chrome extension. 16

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It should be the top result. 17

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Once you give it a click, 18

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you should see a page which looks similar to this, 19

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which is offered by Moz, 20

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and obviously the Chrome extension is called MozBar, 21

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which is one word. 22

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So once you found the extension, 23

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you need to go ahead and add that to your Google Chrome. 24

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Now it's important to note as well, 25

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that you do need to sign up 26

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for a Moz account to use his extension, 27

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but it is completely free to sign up. 28

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And for those who don't already know, 29

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Moz is actually another SEO software company, 30

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pretty similar to SEMrush, 31

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although I found the information 32

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and the data that SEMrush provides 33

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to be far more accurate. 34

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However, I'm a big fan of the algorithm, 35

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Moz use it to determine keyword difficulty. 36

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So this is what I primarily use Moz for. 37

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So once you have the MozBar Chrome extension 38

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added to your browser, 39

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all you need to do is go over to Google 40

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and simply carry out a search for a keyword 41

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that you would like to target. 42

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So in this instance, 43

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I'm going to be using the keyword yoga mat. 44

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Now, once Google has returned the results, 45

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I want to go over to my MozBar Chrome extension 46

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and simply give it a click until it turns blue like so. 47

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Now what this is going to do, 48

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it's going to overlay two metrics to the organic results. 49

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It's really important to note that it will only add metric 50

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to the organic results and not the paid ads. 51

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As obviously what we're looking at now 52

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is all to do with SEO, which appears in the organic section. 53

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So as you can see, it's pulled in two metrics. 54

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The first is what we call PA, 55

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and the second is what we call DA. 56

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PA stands for page authority. 57

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And DA stands for domain authority. 58

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So page authority essentially tells you how authoritative 59

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and how powerful this specific pages, 60

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the one ranking in Google. 61

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And domain authority tells you how powerful 62

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and just how authoritative 63

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the overall website is on a whole. 64

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So when it comes to keyword difficulty analysis, 65

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what I like to do is look for websites that are on page one 66

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that have either a page authority 67

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or domain authority of below 25. 68

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And the reason why I say the figure 25 69

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is because 25 isn't actually that hard to reach. 70

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Especially if you carry out 71

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a really comprehensive SEO campaign, 72

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like the one I'm going to teach you in this course. 73

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And just to give you some context, 74

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our actual agency website clickslice.co.uk 75

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we actually have a page authority of 31 76

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and a domain authority of 25. 77

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So these numbers aren't that hard to achieve at all. 78

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And all the SEO I'm going to teach you in this course 79

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is the same SEO that I've been doing 80

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on my own agency website. 81

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So if we analyze the websites 82

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we have on page one for our keyword yoga mat, 83

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you can see we've got a page authority of 35 84

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for the website in position one. 85

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We've got domain authority of 50. 86

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And just to clarify it, both of these metrics, 87

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page authority and domain authority, 88

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they are actually calculated out of 100. 89

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So the higher these numbers are 90

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the more difficult it is to outrank these websites 91

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and these websites are going to be 92

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really, really authoritative. 93

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So in position two, we have argos.co.uK, 94

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which has a massive domain authority of 89 95

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and a page authority of 49. 96

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So again from the first few websites we see, 97

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it's not really good signs. 98

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If we scroll down, we have Amazon, domain authority 94. 99

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Domain authority 69 for decathlon. 100

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Women's health mag, the main authority 88. 101

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So again, tons of more massive websites. 102

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We've got really high page authorities as well, 51, 48, 103

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and we have a 39. 104

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If we keep on scrolling down to the bottom of page one, 105

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you can see it's pretty much the same thing. 106

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We've got another massive domain authority of 77. 107

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We've got another domain authority of 94, 108

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again, really high page authorities as well. 109

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So as you probably already figured out 110

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ranking on page one for this keyword yoga mat 111

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is going to be really difficult 112

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and it's going to require a lot of resources. 113

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So let's look at another keyword now. 114

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So we're going to use this keyword example, 115

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non slip yoga towel UK. 116

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So if we scroll down to the organic results 117

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and have a look at the two metrics, 118

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you can see that a website in position one is Amazon again, 119

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they have a page authority of 48 and domain authority of 94. 120

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So again, a really big website. 121

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However, if we keep scrolling down, you can see, 122

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we have a lot less competitive websites 123

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on page one for this keyword. 124

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We've got yogabliss.co.uk, which is in position two. 125

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Yoga Bliss has a page authority of 28 126

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and a domain authority of 31. 127

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So both the numbers are whereabouts where we want to be. 128

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This is a really good sign to see when you're doing SEO, 129

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as it gives you a strong indication 130

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that if this website can get onto page one 131

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and ranked above all these other websites below it, 132

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which has really high domain authorities, 133

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then it just goes to show 134

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that if you carry out a really good SEO campaign, 135

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then you can also rank above these websites too. 136

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And what's even more reassuring 137

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is if you scroll down even further, 138

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you can see we have a few more weak websites 139

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on page one as well. 140

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We have buy-new.co.uk, page authority of 18, 141

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domain authority 18 as well. 142

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So again, another really good sign 143

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that we can also rank on page one for this keyword. 144

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If you keep on scrolling down to see what else we have, 145

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we have another website at the bottom of page one 146

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page authority 19, and domain authority 24. 147

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So essentially when it comes to analyzing the competition, 148

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all we're trying to do is find websites on page one 149

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that have either a page authority 150

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or a domain authority of below 25. 151

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As long as you see that, then it's a thumbs up, 152

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and I recommend you go ahead and target that keyword. 153

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Now do bear in mind if you are more experienced 154

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and you know quite a bit about SEO, 155

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maybe you've been doing it for a few years 156

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and you just feel more confident, 157

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then feel free to go for more difficult keywords. 158

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Just bear in mind as those keywords are more difficult 159

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by nature is going to take you longer to rank on page one, 160

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and you're going to require more resources.