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When it comes to keyword research, 2

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one of the best places to start is to find out what keywords 3

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your website already appears for in Google. 4

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The beauty of this is these are keywords 5

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that Google already deemed relevant to your website. 6

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So all we need to do is find out what these keywords are 7

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and then further optimize our website 8

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a little bit better for these specific keywords. 9

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Once you do this, you can expect to see your website, 10

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jump up higher in Google. 11

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We've had client sites jump from page nine, 12

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all the way up to page one, 13

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just by optimizing the site for keywords 14

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that they didn't even know they had paid for it 15

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in the first place. 16

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To do this, you're going to need access 17

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to an SEO software called SEMrush. 18

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If you're not sure what S-E-M rush is? 19

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It's an SEO tool, which is super powerful 20

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and provides you with tons of information 21

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that you can action upon 22

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to further increase the visibility of your website. 23

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There are a few other options when it comes to SEO tools, 24

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such as Majestic, which is used for checking backlinks. 25

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However, Majestic has no feature for keyword research, 26

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meaning that if you use that tool, 27

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you'd have to get another tool 28

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to carry out the keyword research element. 29

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Whereas with SEMrush, it has all of the features built in. 30

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So instead of having five different tools 31

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to carry out five different tasks, 32

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you can literally just use one tool 33

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to do everything you need to do when it comes to SEO. 34

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SEO is quite complex. 35

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The more information and data you have, 36

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the better decisions you'll be able to make, 37

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thus increasing the likelihood of you succeeding. 38

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Simply put in this day and age, 39

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it's no longer viable to carry out an effective SEO campaign 40

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without using any tools. 41

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Reason being, is because you won't have any data 42

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to base your decisions on. 43

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A lack of data equals poor decision-making, 44

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which you want to avoid at all costs, 45

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when it comes to carrying out SEO. 46

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SEMrush is a paid software 47

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and the price it starts from $100 per month. 48

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However, as ClickSlice is a heavy user of the tool 49

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we've been in touch with SEMrush, 50

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and I'm delighted to announce that we've managed to secure 51

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a free 14 day trial exclusively 52

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for members of our courses, which is you. 53

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Typically SEMrush provide new users 54

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with a free seven day trial, 55

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but we pushed them a little bit harder 56

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to ensure we got the best for learners of this course. 57

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To take advantage of this free 14 day trial, 58

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you simply need to click the link in the description 59

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under the resources that will then take you to this page 60

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where you can sign up and get full access. 61

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If you use our link to make a purchase, 62

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and you continue to use a software after the free 14 days, 63

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then we will receive a commission 64

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at no additional cost to you. 65

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So that helps us out too. 66

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And to confirm 14 days is more than enough time 67

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to action upon everything, 68

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which you're about to learn in this course. 69

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If you do have any doubts, then what I recommend you do 70

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is you watch the course from start to finish, 71

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and then at the end of the course sign up to SEMrush 72

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and start your 14 day trial then. 73

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So once you have access to SEMrush, 74

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what you want to do is insert your website URL 75

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in the main search where you see at the top. 76

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So for the purpose of this training video, 77

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I'm going to be using yogamatters.com 78

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To confirm this is just a website I found on Google 79

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by typing in yoga mat, they were simply on page one. 80

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I do not own website. 81

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I have no affiliation with this website whatsoever. 82

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I'm just simply using it for the purpose 83

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of this training course. 84

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So let's go ahead and get Yoga Matters URL, 85

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go over to SEMrush paste in the URL and then click search. 86

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And what this is going to do, 87

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it is going to show us all of the keywords 88

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that this website appears for. 89

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So once that's loaded, 90

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you can see we've got quite a bit 91

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of information in front of us, 92

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do not be overwhelmed as I'm going to go through 93

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all of these sections later on in the course. 94

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But what we want to do for the purpose of this video 95

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is scroll down to where it says organic research, 96

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and then under organic research, 97

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you can see it says top organic keywords. 98

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So these are all the keywords 99

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that this website appears for in Google. 100

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As you can see, there is 9,277 different keywords 101

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that this website ranks for in Google. 102

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Now that is a lot of keyword ideas. 103

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So as you can see already, 104

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this tool is extremely powerful 105

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and will literally let you know all the keywords 106

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you appear for in just a few seconds. 107

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So to take a look at all of these keywords, 108

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what we need to do is click view details right here. 109

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And then this is going to open a page where we can see tons 110

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of information about these keywords, 111

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such as the actual keyword. 112

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We can see their position, 113

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this website is in Google for this keyword. 114

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We can also look at the volume. 115

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So the volume is the amount of times 116

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this keyword gets searched for every single month in Google. 117

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We can also see the URL which ranks in Google 118

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for this particular keyword as well. 119

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So this is all very handy to know. 120

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If we scroll down the page, 121

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we can have a look at all of the keywords. 122

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You can see, we have tons of keyword ideas, 123

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such as best yoga books for beginners, 124

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we're currently in position one for that keyword. 125

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We've got what is hot yoga? 126

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We have yoga poses for kids currently in position 14. 127

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And this is a URL that appears for that keywords. 128

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So as you can see, you can really go for the data 129

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and start to see which keywords 130

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that you're not on page one for, 131

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and then further optimize your site a little bit better 132

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to ensure you get onto page one for those keywords. 133

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So a little trick you can do 134

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is you can go to the top of this page 135

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and actually go over to here where it says positions. 136

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And then you can tell SEMrush to only show you the keywords 137

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that you're in position between 11 and 24. 138

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As these are all the keywords 139

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that you're going to be on page 24. 140

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And as you can see, we're currently on page two 141

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for over 1000 different keywords, 1025 to be precise. 142

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So instead of reviewing all these keywords of in SEMrush, 143

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what you can actually do is click the export button, 144

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download all of this in either an Excel or a CSV file, 145

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and then review the information way more easier. 146

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So let's go ahead for a CSV file. 147

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And once downloaded is going to look something like this 148

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is quite a lot of information to take in, 149

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but don't worry about it 150

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as we don't need a lot of the columns 151

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you're seeing at present. 152

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All we need to know is the keyword 153

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and the position we are in Google for that keyword, 154

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along with the search volume 155

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and the URL which appears in Google. 156

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So let's go ahead and delete all these other columns 157

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as we don't actually need these columns. 158

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We don't need the CPC, so that can go. 159

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Keyword difficulty let's get rid of that. 160

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I haven't found the SEMrush keyword difficulty 161

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to actually be that accurate. 162

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So don't worry about that, 163

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as I'm going to show you in a separate video, 164

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how we can determine keyword difficulty. 165

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Let's also get rid of previous position 166

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that's not that important. 167

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And then let's go ahead and bold these top columns 168

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and then just expand them so we can see all the information. 169

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So as you can see, we can now see 170

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all the keywords our website appears were on page two. 171

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What position we are in exactly for those keywords, 172

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the amount of times all those keywords get searched 173

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for every single month in Google. 174

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And the URL which is appearing in Google 175

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for that specific keyword. 176

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Now it's good to note that all the keywords 177

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we're looking at right now 178

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are all the keywords across our whole domain. 179

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If we wanted to find out what keywords 180

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a specific URL ranks were in Google, 181

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then what we need to do is take a specific URL 182

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and then search for that within SEMrush. 183

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So let's go ahead and go over to mats and bags 184

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and let's simply go for the yoga mat towel bag, for example. 185

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So let's take this URL and then let's go over to SEMrush 186

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and insert that URL and then click search. 187

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And as you can see, 188

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this URL appears for one keyword in Google. 189

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Now the reason why we're seeing one keyword 190

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and not any more than one keywords 191

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is because we still have our filter applied. 192

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So what I'm going to do is go up here 193

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and click clear filter. 194

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And now this is going to show us all the keywords 195

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that this URL appears for. 196

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So in total, this URL appears for five different keywords. 197

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And as you can imagine, they are all to do with yoga mats 198

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as that is what the URL is about. 199

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So this is how you'd find out what keywords 200

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a specific URL ranks for in Google. 201

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In this video, we use SEMrush 202

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to carry out the keyword research, 203

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which obviously has a seven day free trial. 204

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However, after those seven days, 205

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if you're running on a tight budget 206

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and would like to use a free application 207

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for keyword research, 208

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then you'll be pleased to know that I made a separate video, 209

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which shows you how to carry out keyword research 210

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using a completely free tool. 211

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This free tool is not as powerful as SEMrush 212

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as it's obviously free. 213

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However, it still gives you plenty 214

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and plenty of keyword ideas you can use. 215

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And it's a great tool for those who don't have much capital 216

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or are potentially just starting out. 217

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This separate video I'm referring to 218

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is the one coming up next.