Original subtitles

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All good SEO campaigns 2

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consist of two main elements. 3

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The first is on-page SEO, and the second is off-page SEO. 4

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On-page SEO refers to any change you make on your website 5

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to improve its visibility. 6

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Off-page SEO refers to any change you make off your website 7

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to improve its visibility. 8

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On-page SEO, so let's dig a little bit deeper 9

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and look at on-page SEO in a bit more detail. 10

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So some examples of on-page SEO optimizations 11

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you can make on your website 12

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would be updating the title tag, 13

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changing the H1 tag, 14

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editing the meta description of a page. 15

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If you don't know what these elements are at the moment, 16

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don't worry, as I'm gonna go through all of them 17

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later on in the course. 18

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However, the point I'm trying to make is 19

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as these are all actions you make on your website, 20

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these are classified as on-page optimizations. 21

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So for off-page SEO, 22

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some examples of off-page SEO optimizations you can make 23

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would be build a link to your website, 24

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get your business listed on an external directory, 25

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optimize your social profiles, and so on and so on. 26

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These are all actions you implement off your website, 27

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and as a result are classified as off-page optimizations.