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Debunking SEO myths. 2

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We've all seen them online, 3

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people making wild and false claims 4

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about SEO all the time. 5

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Saying things such as "SEO doesn't work." 6

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"Links are dead." 7

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Et cetera, et cetera. 8

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In this video, I'm going to run through 9

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some of the biggest SEO myths 10

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and debunk them one by one. 11

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First up, content is all you need or content is king. 12

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Whilst this is extremely true 13

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and content is super important, 14

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it's not the only thing you need in your SEO campaign. 15

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Another extremely important element is what we call links, 16

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which we're gonna go through later on in the course. 17

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So this one is definitely false. 18

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Page speed isn't that important. 19

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False. 20

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Page speed is super, super important. 21

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It's actually becoming more and more important 22

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every single year. 23

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One of the biggest reasons why page speed is super important 24

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is it all comes down to the user experience. 25

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Google's main job is to serve up and provide 26

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the best results for what the person searched for. 27

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So for example, 28

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if someone goes onto Google and types in red shoes, 29

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they click your website, which is about red shoes, 30

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however, it takes ages to load. 31

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That person's just gonna hit the back button, 32

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go back to Google, and find another website, 33

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which results in a poor user experience. 34

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So as a result, 35

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Google is gonna lower the rank of your website 36

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and give it less visibility in search, 37

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as it resulted in a poor user experience. 38

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And Google always wants the best experience 39

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for all of its users. 40

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So page speed is super, super important. 41

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I'm actually gonna go into page speed 42

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in a little bit more depth later on in the course. 43

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Number three, links are dead. 44

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This is probably the one I see the most often 45

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and it's probably the one that is the most untrue. 46

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Links are super, super important in Google. 47

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And again, later on in the course, 48

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I'm gonna show you exactly how important they are, 49

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and I'm gonna show you the results you can get 50

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if you do utilize links the correct way. 51

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So, link building is definitely not dead. 52

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Number four, higher keyword density helps you rank. 53

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False. 54

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This used to be true 55

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in maybe 2011, 2012, maybe 2013 as well. 56

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That was when Google's algorithm 57

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wasn't as advanced as it is now. 58

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Back in the day, 59

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you could literally create a page on your website, 60

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chuck your keyword on the page as many times as you want, 61

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and you'd rank at the top of Google 62

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because you mentioned the keywords 63

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so many times on your page. 64

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However, Google's algorithm is way more sophisticated now 65

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than it was back then, so these old tactics no longer work. 66

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Number five, buying Google ads helps with organic traffic. 67

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False. 68

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This is 100% false. 69

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I've tested this myself multiple times on multiple websites. 70

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Buying Google ads does not give you any increase 71

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or any benefit in the organic search listings. 72

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Number six, more pages help my site rank better. 73

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False. 74

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This isn't true. 75

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Adding more pages to your website 76

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is not gonna help you get higher on Google. 77

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When it comes to SEO, 78

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the main thing you want to focus on 79

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is quality over quantity. 80

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Publishing five really high quality pages 81

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is way better than publishing 500 low quality pages. 82

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So when it comes to SEO, please do focus on the quality. 83

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If you do do that, you're gonna be sure 84

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you're going in the right direction 85

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to getting your website to the top of Google.