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These are the user uploaded subtitles that are being translated: 1 1 00:00:00,410 --> 00:00:02,350 Debunking SEO myths. 2 2 00:00:02,350 --> 00:00:03,650 We've all seen them online, 3 3 00:00:03,650 --> 00:00:05,310 people making wild and false claims 4 4 00:00:05,310 --> 00:00:07,240 about SEO all the time. 5 5 00:00:07,240 --> 00:00:09,587 Saying things such as "SEO doesn't work." 6 6 00:00:09,587 --> 00:00:10,670 "Links are dead." 7 7 00:00:10,670 --> 00:00:12,060 Et cetera, et cetera. 8 8 00:00:12,060 --> 00:00:13,480 In this video, I'm going to run through 9 9 00:00:13,480 --> 00:00:15,020 some of the biggest SEO myths 10 10 00:00:15,020 --> 00:00:16,840 and debunk them one by one. 11 11 00:00:16,840 --> 00:00:21,090 First up, content is all you need or content is king. 12 12 00:00:21,090 --> 00:00:22,500 Whilst this is extremely true 13 13 00:00:22,500 --> 00:00:24,430 and content is super important, 14 14 00:00:24,430 --> 00:00:27,290 it's not the only thing you need in your SEO campaign. 15 15 00:00:27,290 --> 00:00:29,860 Another extremely important element is what we call links, 16 16 00:00:29,860 --> 00:00:32,260 which we're gonna go through later on in the course. 17 17 00:00:32,260 --> 00:00:33,963 So this one is definitely false. 18 18 00:00:34,840 --> 00:00:36,340 Page speed isn't that important. 19 19 00:00:36,340 --> 00:00:37,890 False. 20 20 00:00:37,890 --> 00:00:40,390 Page speed is super, super important. 21 21 00:00:40,390 --> 00:00:42,070 It's actually becoming more and more important 22 22 00:00:42,070 --> 00:00:43,460 every single year. 23 23 00:00:43,460 --> 00:00:46,200 One of the biggest reasons why page speed is super important 24 24 00:00:46,200 --> 00:00:48,820 is it all comes down to the user experience. 25 25 00:00:48,820 --> 00:00:50,940 Google's main job is to serve up and provide 26 26 00:00:50,940 --> 00:00:53,710 the best results for what the person searched for. 27 27 00:00:53,710 --> 00:00:54,543 So for example, 28 28 00:00:54,543 --> 00:00:57,040 if someone goes onto Google and types in red shoes, 29 29 00:00:57,040 --> 00:00:59,260 they click your website, which is about red shoes, 30 30 00:00:59,260 --> 00:01:01,200 however, it takes ages to load. 31 31 00:01:01,200 --> 00:01:02,720 That person's just gonna hit the back button, 32 32 00:01:02,720 --> 00:01:05,560 go back to Google, and find another website, 33 33 00:01:05,560 --> 00:01:07,730 which results in a poor user experience. 34 34 00:01:07,730 --> 00:01:08,820 So as a result, 35 35 00:01:08,820 --> 00:01:10,820 Google is gonna lower the rank of your website 36 36 00:01:10,820 --> 00:01:12,680 and give it less visibility in search, 37 37 00:01:12,680 --> 00:01:14,750 as it resulted in a poor user experience. 38 38 00:01:14,750 --> 00:01:16,570 And Google always wants the best experience 39 39 00:01:16,570 --> 00:01:17,850 for all of its users. 40 40 00:01:17,850 --> 00:01:20,230 So page speed is super, super important. 41 41 00:01:20,230 --> 00:01:21,590 I'm actually gonna go into page speed 42 42 00:01:21,590 --> 00:01:23,830 in a little bit more depth later on in the course. 43 43 00:01:23,830 --> 00:01:26,200 Number three, links are dead. 44 44 00:01:26,200 --> 00:01:28,110 This is probably the one I see the most often 45 45 00:01:28,110 --> 00:01:30,370 and it's probably the one that is the most untrue. 46 46 00:01:30,370 --> 00:01:33,410 Links are super, super important in Google. 47 47 00:01:33,410 --> 00:01:34,860 And again, later on in the course, 48 48 00:01:34,860 --> 00:01:37,120 I'm gonna show you exactly how important they are, 49 49 00:01:37,120 --> 00:01:38,630 and I'm gonna show you the results you can get 50 50 00:01:38,630 --> 00:01:40,610 if you do utilize links the correct way. 51 51 00:01:40,610 --> 00:01:43,450 So, link building is definitely not dead. 52 52 00:01:43,450 --> 00:01:46,940 Number four, higher keyword density helps you rank. 53 53 00:01:46,940 --> 00:01:47,810 False. 54 54 00:01:47,810 --> 00:01:48,670 This used to be true 55 55 00:01:48,670 --> 00:01:53,010 in maybe 2011, 2012, maybe 2013 as well. 56 56 00:01:53,010 --> 00:01:54,360 That was when Google's algorithm 57 57 00:01:54,360 --> 00:01:56,480 wasn't as advanced as it is now. 58 58 00:01:56,480 --> 00:01:57,313 Back in the day, 59 59 00:01:57,313 --> 00:01:59,290 you could literally create a page on your website, 60 60 00:01:59,290 --> 00:02:01,810 chuck your keyword on the page as many times as you want, 61 61 00:02:01,810 --> 00:02:03,530 and you'd rank at the top of Google 62 62 00:02:03,530 --> 00:02:04,690 because you mentioned the keywords 63 63 00:02:04,690 --> 00:02:05,920 so many times on your page. 64 64 00:02:05,920 --> 00:02:08,990 However, Google's algorithm is way more sophisticated now 65 65 00:02:08,990 --> 00:02:12,310 than it was back then, so these old tactics no longer work. 66 66 00:02:12,310 --> 00:02:16,120 Number five, buying Google ads helps with organic traffic. 67 67 00:02:16,120 --> 00:02:16,953 False. 68 68 00:02:16,953 --> 00:02:18,670 This is 100% false. 69 69 00:02:18,670 --> 00:02:22,010 I've tested this myself multiple times on multiple websites. 70 70 00:02:22,010 --> 00:02:24,280 Buying Google ads does not give you any increase 71 71 00:02:24,280 --> 00:02:27,420 or any benefit in the organic search listings. 72 72 00:02:27,420 --> 00:02:30,970 Number six, more pages help my site rank better. 73 73 00:02:30,970 --> 00:02:31,803 False. 74 74 00:02:31,803 --> 00:02:32,770 This isn't true. 75 75 00:02:32,770 --> 00:02:34,130 Adding more pages to your website 76 76 00:02:34,130 --> 00:02:36,440 is not gonna help you get higher on Google. 77 77 00:02:36,440 --> 00:02:37,770 When it comes to SEO, 78 78 00:02:37,770 --> 00:02:39,300 the main thing you want to focus on 79 79 00:02:39,300 --> 00:02:41,210 is quality over quantity. 80 80 00:02:41,210 --> 00:02:43,660 Publishing five really high quality pages 81 81 00:02:43,660 --> 00:02:47,520 is way better than publishing 500 low quality pages. 82 82 00:02:47,520 --> 00:02:50,800 So when it comes to SEO, please do focus on the quality. 83 83 00:02:50,800 --> 00:02:52,290 If you do do that, you're gonna be sure 84 84 00:02:52,290 --> 00:02:53,460 you're going in the right direction 85 85 00:02:53,460 --> 00:02:55,773 to getting your website to the top of Google. 7142