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When it comes to keyword research. 2

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So the process of finding good keywords to target, 3

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a great free tool you can utilize 4

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is Google's Keyword Planner. 5

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Now, Google Keyword Planner is actually a tool built within 6

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Google ads. 7

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So to access this tool, 8

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you do need to sign up for a Google ads account, 9

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which of course is completely free as well. 10

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So once you sign up for a Google ads account, 11

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what you need to do is click "tools and settings" 12

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at the top, 13

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and then go over to the column where it says "planning" 14

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and click the "keyword planner" option. 15

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This is going to give you two different options: 16

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Option one is to discover new keywords, 17

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and option two is to get search volume and forecast. 18

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So we want to use option one, "discover new keywords". 19

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So let's give this a click. 20

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This is now going to open a page which looks like this. 21

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So on this page, we have another two options. 22

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We can simply start by entering a keyword, 23

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or we can start by entering a website URL. 24

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So I'm going to cover both elements in this video. 25

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So let's start with the first one, "start with a keyword". 26

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So on this line, I'm going to type in a keyword, 27

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which is relevant to our business. 28

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So let's just type in the keyword "yoga mat", 29

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and then simply click "get results". 30

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This is now going to show us all the keyword ideas, 31

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which are all relevant to the keyword "yoga mat". 32

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Now, do bear in mind that as this is a free solution, 33

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the data it provides is a little limited. 34

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Specifically in the second column here 35

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where it says "average monthly searches". 36

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So this is actually how many times a keyword gets searched 37

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for every single month in Google. 38

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And as you can see, Google Keyword Planner, 39

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it doesn't give you the exact figures. 40

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Instead, they return pretty bored ranges, 41

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EG 10,000 to 100,000 searches a month. 42

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However, it's still a great indication 43

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and will allow you to determine whether or not 44

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a keyword is popular. 45

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In the next video, 46

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I'll actually walk you through the same process, 47

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but using a premium tool. 48

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This premium tool will provide you with a lot more accurate 49

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data, 50

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and will actually tell you exactly how many times a 51

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keyword gets searched for every single month in Google. 52

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And of course, 53

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I'll show you how you can get access to this tool for free 54

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by utilizing a free trial. 55

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So let's get back to the video. 56

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So as you can see, 57

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we have our top keyword we entered 58

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right here, "yoga mat". 59

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Then we have "best yoga mat", 60

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"Manduka yoga mat". 61

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We have "Jade yoga mat", 62

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"yoga bag", 63

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"cork yoga mat", 64

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"travel yoga mat", 65

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and so on and so on. 66

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So you can actually see is actually 1,842 different keyword 67

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ideas. 68

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So that is loads and loads of keyword ideas for you to sift 69

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through and see which ones are a good fit for your website. 70

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So do bear in mind, 71

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the data we are viewing now is on Google ads. 72

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However, as we have nothing to do with Google ads, 73

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the best thing to do is actually download all the keyword 74

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ideas, 75

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export them all, 76

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and then go through the list and see which ones are relevant 77

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to your website. 78

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And then add that to your main master sheet template. 79

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Which I'll be walking you through of how to create in the 80

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next video. 81

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It's really important to note as well, 82

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that we do have a column right here, 83

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which says "competition". 84

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However, we need to completely ignore this column. 85

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As this competition has nothing to do with SEO. 86

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This is competition for running ads for these keywords. 87

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The only column you really need to pay attention to is going 88

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to be the first column, 89

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which has all to do with keyword ideas. 90

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So if we go back one step now and go for the second option; 91

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so under "discover new keywords", 92

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we go with "start with a website". 93

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So we can actually go over to Google, 94

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and simply plug in one of our keywords such as "yoga mats", 95

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scroll down and find the website in position one in organic, 96

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which is "Yogamatters". 97

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We can simply copy the link address, 98

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go back to Google Keyword Planner, 99

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plug in the URL, 100

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and then ensure we have the bottom options selected, 101

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which is this one right here: 102

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"use only at this page". 103

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And then simply click "get results". 104

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This is going to show us all the keywords, 105

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which are relevant to the URL we just plugged in. 106

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So as you can see, we now have 775 new keyword ideas, 107

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such as "best yoga mat". 108

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We have "yoga towel", 109

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"yoga mat bag", 110

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"yoga accessories", 111

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"yoga equipment", 112

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and so on and so on. 113

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So this is a really good way to find tons of keywords that 114

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the websites on page one already appear for themselves. 115

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You can actually rinse and repeat this for any other website 116

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you see on page one. 117

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So we've done it for "Yogamatters". 118

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We can do "Amazon", 119

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we can do "Argos", 120

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we can do "Decathlon". 121

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Plug all of those websites into Google ads, 122

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and literally see all of the keywords. 123

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It would be the same process once you've done that. 124

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Plug in the URL, 125

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download all of the keywords, 126

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sift through the data, 127

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and then add the ones which are relevant to your main master 128

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template. 129

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So as you can see, 130

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Google Keyword Planner is extremely powerful, 131

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and allows you to find tons of keywords.