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These are the user uploaded subtitles that are being translated: 1 1 00:00:00,220 --> 00:00:01,930 When it comes to keyword research. 2 2 00:00:01,930 --> 00:00:04,870 So the process of finding good keywords to target, 3 3 00:00:04,870 --> 00:00:06,930 a great free tool you can utilize 4 4 00:00:06,930 --> 00:00:09,040 is Google's Keyword Planner. 5 5 00:00:09,040 --> 00:00:12,210 Now, Google Keyword Planner is actually a tool built within 6 6 00:00:12,210 --> 00:00:13,290 Google ads. 7 7 00:00:13,290 --> 00:00:14,850 So to access this tool, 8 8 00:00:14,850 --> 00:00:17,160 you do need to sign up for a Google ads account, 9 9 00:00:17,160 --> 00:00:19,770 which of course is completely free as well. 10 10 00:00:19,770 --> 00:00:22,160 So once you sign up for a Google ads account, 11 11 00:00:22,160 --> 00:00:24,520 what you need to do is click "tools and settings" 12 12 00:00:24,520 --> 00:00:25,570 at the top, 13 13 00:00:25,570 --> 00:00:28,370 and then go over to the column where it says "planning" 14 14 00:00:28,370 --> 00:00:31,070 and click the "keyword planner" option. 15 15 00:00:31,070 --> 00:00:33,630 This is going to give you two different options: 16 16 00:00:33,630 --> 00:00:36,400 Option one is to discover new keywords, 17 17 00:00:36,400 --> 00:00:39,610 and option two is to get search volume and forecast. 18 18 00:00:39,610 --> 00:00:43,140 So we want to use option one, "discover new keywords". 19 19 00:00:43,140 --> 00:00:44,730 So let's give this a click. 20 20 00:00:44,730 --> 00:00:47,730 This is now going to open a page which looks like this. 21 21 00:00:47,730 --> 00:00:50,290 So on this page, we have another two options. 22 22 00:00:50,290 --> 00:00:52,940 We can simply start by entering a keyword, 23 23 00:00:52,940 --> 00:00:55,810 or we can start by entering a website URL. 24 24 00:00:55,810 --> 00:00:58,350 So I'm going to cover both elements in this video. 25 25 00:00:58,350 --> 00:01:01,390 So let's start with the first one, "start with a keyword". 26 26 00:01:01,390 --> 00:01:03,610 So on this line, I'm going to type in a keyword, 27 27 00:01:03,610 --> 00:01:05,490 which is relevant to our business. 28 28 00:01:05,490 --> 00:01:08,550 So let's just type in the keyword "yoga mat", 29 29 00:01:08,550 --> 00:01:11,000 and then simply click "get results". 30 30 00:01:11,000 --> 00:01:13,830 This is now going to show us all the keyword ideas, 31 31 00:01:13,830 --> 00:01:16,690 which are all relevant to the keyword "yoga mat". 32 32 00:01:16,690 --> 00:01:20,110 Now, do bear in mind that as this is a free solution, 33 33 00:01:20,110 --> 00:01:22,890 the data it provides is a little limited. 34 34 00:01:22,890 --> 00:01:25,130 Specifically in the second column here 35 35 00:01:25,130 --> 00:01:27,580 where it says "average monthly searches". 36 36 00:01:27,580 --> 00:01:30,470 So this is actually how many times a keyword gets searched 37 37 00:01:30,470 --> 00:01:32,800 for every single month in Google. 38 38 00:01:32,800 --> 00:01:35,230 And as you can see, Google Keyword Planner, 39 39 00:01:35,230 --> 00:01:37,510 it doesn't give you the exact figures. 40 40 00:01:37,510 --> 00:01:40,070 Instead, they return pretty bored ranges, 41 41 00:01:40,070 --> 00:01:43,590 EG 10,000 to 100,000 searches a month. 42 42 00:01:43,590 --> 00:01:45,630 However, it's still a great indication 43 43 00:01:45,630 --> 00:01:47,660 and will allow you to determine whether or not 44 44 00:01:47,660 --> 00:01:49,270 a keyword is popular. 45 45 00:01:49,270 --> 00:01:50,450 In the next video, 46 46 00:01:50,450 --> 00:01:52,340 I'll actually walk you through the same process, 47 47 00:01:52,340 --> 00:01:54,430 but using a premium tool. 48 48 00:01:54,430 --> 00:01:56,870 This premium tool will provide you with a lot more accurate 49 49 00:01:56,870 --> 00:01:57,703 data, 50 50 00:01:57,703 --> 00:01:59,900 and will actually tell you exactly how many times a 51 51 00:01:59,900 --> 00:02:03,090 keyword gets searched for every single month in Google. 52 52 00:02:03,090 --> 00:02:03,923 And of course, 53 53 00:02:03,923 --> 00:02:06,510 I'll show you how you can get access to this tool for free 54 54 00:02:06,510 --> 00:02:08,600 by utilizing a free trial. 55 55 00:02:08,600 --> 00:02:10,630 So let's get back to the video. 56 56 00:02:10,630 --> 00:02:11,463 So as you can see, 57 57 00:02:11,463 --> 00:02:13,070 we have our top keyword we entered 58 58 00:02:13,070 --> 00:02:14,730 right here, "yoga mat". 59 59 00:02:14,730 --> 00:02:16,417 Then we have "best yoga mat", 60 60 00:02:16,417 --> 00:02:17,860 "Manduka yoga mat". 61 61 00:02:17,860 --> 00:02:19,207 We have "Jade yoga mat", 62 62 00:02:19,207 --> 00:02:20,617 "yoga bag", 63 63 00:02:20,617 --> 00:02:21,937 "cork yoga mat", 64 64 00:02:21,937 --> 00:02:23,060 "travel yoga mat", 65 65 00:02:23,060 --> 00:02:24,820 and so on and so on. 66 66 00:02:24,820 --> 00:02:29,820 So you can actually see is actually 1,842 different keyword 67 67 00:02:29,910 --> 00:02:30,810 ideas. 68 68 00:02:30,810 --> 00:02:33,850 So that is loads and loads of keyword ideas for you to sift 69 69 00:02:33,850 --> 00:02:37,010 through and see which ones are a good fit for your website. 70 70 00:02:37,010 --> 00:02:38,040 So do bear in mind, 71 71 00:02:38,040 --> 00:02:40,940 the data we are viewing now is on Google ads. 72 72 00:02:40,940 --> 00:02:43,700 However, as we have nothing to do with Google ads, 73 73 00:02:43,700 --> 00:02:46,480 the best thing to do is actually download all the keyword 74 74 00:02:46,480 --> 00:02:47,313 ideas, 75 75 00:02:47,313 --> 00:02:48,270 export them all, 76 76 00:02:48,270 --> 00:02:50,610 and then go through the list and see which ones are relevant 77 77 00:02:50,610 --> 00:02:51,670 to your website. 78 78 00:02:51,670 --> 00:02:54,850 And then add that to your main master sheet template. 79 79 00:02:54,850 --> 00:02:57,290 Which I'll be walking you through of how to create in the 80 80 00:02:57,290 --> 00:02:58,150 next video. 81 81 00:02:58,150 --> 00:02:59,830 It's really important to note as well, 82 82 00:02:59,830 --> 00:03:01,490 that we do have a column right here, 83 83 00:03:01,490 --> 00:03:02,870 which says "competition". 84 84 00:03:02,870 --> 00:03:05,610 However, we need to completely ignore this column. 85 85 00:03:05,610 --> 00:03:08,590 As this competition has nothing to do with SEO. 86 86 00:03:08,590 --> 00:03:12,010 This is competition for running ads for these keywords. 87 87 00:03:12,010 --> 00:03:14,970 The only column you really need to pay attention to is going 88 88 00:03:14,970 --> 00:03:16,130 to be the first column, 89 89 00:03:16,130 --> 00:03:18,810 which has all to do with keyword ideas. 90 90 00:03:18,810 --> 00:03:22,090 So if we go back one step now and go for the second option; 91 91 00:03:22,090 --> 00:03:24,330 so under "discover new keywords", 92 92 00:03:24,330 --> 00:03:26,740 we go with "start with a website". 93 93 00:03:26,740 --> 00:03:28,490 So we can actually go over to Google, 94 94 00:03:28,490 --> 00:03:31,970 and simply plug in one of our keywords such as "yoga mats", 95 95 00:03:31,970 --> 00:03:35,560 scroll down and find the website in position one in organic, 96 96 00:03:35,560 --> 00:03:37,030 which is "Yogamatters". 97 97 00:03:37,030 --> 00:03:39,280 We can simply copy the link address, 98 98 00:03:39,280 --> 00:03:41,480 go back to Google Keyword Planner, 99 99 00:03:41,480 --> 00:03:42,890 plug in the URL, 100 100 00:03:42,890 --> 00:03:45,400 and then ensure we have the bottom options selected, 101 101 00:03:45,400 --> 00:03:46,977 which is this one right here: 102 102 00:03:46,977 --> 00:03:48,900 "use only at this page". 103 103 00:03:48,900 --> 00:03:50,970 And then simply click "get results". 104 104 00:03:50,970 --> 00:03:52,960 This is going to show us all the keywords, 105 105 00:03:52,960 --> 00:03:55,920 which are relevant to the URL we just plugged in. 106 106 00:03:55,920 --> 00:04:00,490 So as you can see, we now have 775 new keyword ideas, 107 107 00:04:00,490 --> 00:04:02,150 such as "best yoga mat". 108 108 00:04:02,150 --> 00:04:03,577 We have "yoga towel", 109 109 00:04:03,577 --> 00:04:05,067 "yoga mat bag", 110 110 00:04:05,067 --> 00:04:06,427 "yoga accessories", 111 111 00:04:06,427 --> 00:04:07,410 "yoga equipment", 112 112 00:04:07,410 --> 00:04:09,070 and so on and so on. 113 113 00:04:09,070 --> 00:04:12,010 So this is a really good way to find tons of keywords that 114 114 00:04:12,010 --> 00:04:15,330 the websites on page one already appear for themselves. 115 115 00:04:15,330 --> 00:04:17,920 You can actually rinse and repeat this for any other website 116 116 00:04:17,920 --> 00:04:19,320 you see on page one. 117 117 00:04:19,320 --> 00:04:20,590 So we've done it for "Yogamatters". 118 118 00:04:20,590 --> 00:04:21,530 We can do "Amazon", 119 119 00:04:21,530 --> 00:04:22,620 we can do "Argos", 120 120 00:04:22,620 --> 00:04:23,790 we can do "Decathlon". 121 121 00:04:23,790 --> 00:04:26,140 Plug all of those websites into Google ads, 122 122 00:04:26,140 --> 00:04:28,220 and literally see all of the keywords. 123 123 00:04:28,220 --> 00:04:30,600 It would be the same process once you've done that. 124 124 00:04:30,600 --> 00:04:31,920 Plug in the URL, 125 125 00:04:31,920 --> 00:04:33,870 download all of the keywords, 126 126 00:04:33,870 --> 00:04:35,160 sift through the data, 127 127 00:04:35,160 --> 00:04:37,680 and then add the ones which are relevant to your main master 128 128 00:04:37,680 --> 00:04:38,620 template. 129 129 00:04:38,620 --> 00:04:39,560 So as you can see, 130 130 00:04:39,560 --> 00:04:42,290 Google Keyword Planner is extremely powerful, 131 131 00:04:42,290 --> 00:04:44,913 and allows you to find tons of keywords. 11040